Category: News

The biggest footwear tradeshow in Latin America, the 6th BFSHOW already has more than 90% of its exhibition space sold. The event, hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will take place from May 18-20 at Distrito Anhembi, in São Paulo, Brazil.

Brazil’s footwear industry sees the event as an opportunity to boost business during the sector’s most important season—when Summer collections are sold. “In last May’s edition, we welcomed more than 12,000 buyers, including 1,200 international visitors from 50 countries, which shows BFSHOW’s reach,” says Abicalçados’ Executive President, Haroldo Ferreira. At last year’s edition, international business alone generated more than BRL 240 million for exhibitors.

Expectations
The CEO of NürnbergMesse Brasil, João Paulo Picolo, highlights that only a few spaces are still available to secure a spot in the leading international showcase for Brazilian footwear. “We have exhibitors from every segment, of all sizes, and from footwear hubs across the country. Being at BFSHOW today is an excellent sales opportunity.” According to Picolo, the trade show is expected to surpass 350 exhibiting brands, as well as the 12,000 visitors recorded at the last edition.

More information for companies interested in exhibiting their products is available at the link. link.

SERVICE
6th BFSHOW
Date: May 18-20, 2026
Location: Distrito Anhembi, São Paulo, Brazil

The exponential growth of BFSHOW — which, in just two years, has already consolidated itself as The biggest footwear tradeshow in Latin America — was recognized at the 2025 Prêmio Caio. Created in 1999, the award featured more than 2,000 entries and is considered the “Oscars of Events.” The ceremony took place on the evening of December 8 at Expo Center Norte, in São Paulo, Brazil.

The trade show was a finalist alongside competitors such as VTEX Day, Feicon, and APAS Show in the B2B Trade Shows category. The award-winning case relates to BFSHOW’s exponential growth, whose fourth edition took place from May 19 to 21, 2025. With 353 Brazilian footwear brands across a 12.4-thousand-square-meter area at Distrito Anhembi, in São Paulo, Brazil, the trade show welcomed 12,339 visitors—more than 10% of them international, from all five continents. “This impressive performance represented growth of more than 140% in the number of exhibitors, 124% in occupied area, and 143% in attendance compared to its inaugural edition, in November 2023,” says the trade show’s head at NürnbergMesse Brazil, Felipe Marchioni.

Strategic event
Letícia Sperb Masselli, Relationship and Business Manager at the Brazilian Footwear Industries Association (Abicalçados), emphasizes that with each new edition, BFSHOW continues to strengthen its position as a strategic showcase for Brazilian footwear—focused on results, a qualified audience, and an enhanced experience. “With the goal of becoming the industry’s leading event—featuring a professional operation, management carried out jointly with business leaders, and a trade show designed for efficient visits by retailers and international buyers—the event has become a benchmark for launches and business for the domestic industry, and a milestone on the international footwear calendar,” she says. 

The trade show
Held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brazil, BFSHOW will hold its sixth edition from May 18 to 20, 2026, at Distrito Anhembi, in São Paulo, Brazil.


About Abicalçados
The Brazilian Footwear Industries Association (Abicalçados) represents the national footwear industry, the world’s fourth-largest footwear producer and the biggest in the West. Founded in 1983, Abicalçados is headquartered in Novo Hamburgo, in the state of Rio Grande do Sul, and its members include companies of all sizes, accounting for more than 65% of all pairs produced in Brazil. The association represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop, and promote the Brazilian footwear industry with respect, excellence, and results. Learn more: abicalcados.com.br.

About NürnbergMesse Brazil
NürnbergMesse Brazil is one of the country’s three largest event and exhibition organizers. A subsidiary of the NürnbergMesse Group, it hosts some of Latin America’s most important business gatherings, bringing together suppliers, distributors, and resellers from a wide range of economic sectors. The company’s purpose is to support the development of Brazilian industry and strengthen Brazil’s relevance in foreign markets. Among its leading events in the country are BFSHOW, Expo Revestir, Haus Decor Show, PET South America, PET VET, FCE Pharma, FCE Cosmetique, Analitica Latin America, Glass South America, ABRAFATI SHOW, Construlev Expo and Catarina Aviation Show.

In a market increasingly driven by the speed of information and new forms of consumption, the BFSHOW Arena has established itself as one of the most important spaces at the trade show, bringing together specialists, content creators and industry leaders to discuss the paths of fashion and footwear in the digital age. At the 5th edition of BFSHOW, held November 10–12 at Distrito Anhembi in São Paulo, the audience followed a program that addressed seasonal trends, the impact of TikTok Shop on the e-commerce revolution, the power of content as a sales driver, and even the strategic role of sales representatives in connecting industry and retail.

Kicking off the program at the space were Luana Lanzini and Luana Savadintzky, co-founders of Fashion Directions. With the talk “Trend Line: Bets and Inspirations of the Season,” the duo of specialists presented the Winter 26 Shopping Guide, made available by BFSHOW, and led an immersion into the colors, products and inspirations that will drive buyers’ decisions for Fall/Winter 26 and provide an early look at what is coming for Spring/Summer 26/27.

Next, Eric Chien, Head of Fashion, and Gabriela Cleim, Fashion Account Manager at TikTok Shop, presented the panel “From feed to sale: real stories of how content sells footwear on TikTok Shop.” The platform, which started in Asia and quickly expanded to several countries, has seen more than tenfold growth in the number of active monthly sellers. It has also become one of the main search tools among young consumers – averaging 4 million searches related to fashion per week.

Among the purchasing formats, standout features include short videos, livestreams, product showcases and the “shop tab,” which bring the entire sales funnel together in one place. “Technology has deeply influenced the way people shop. Today, content and sales blend together,” noted Gabriela Cleim. “On the platform, users are more likely to be the first to discover new products and trends, as they complete the entire purchase journey within the app itself,” added Eric Chien.

The panel also featured the participation of Mariana Santos, Head of Style and Fashion Buyer at Lumiss, and Rubem Xavier, CEO and founder of Armazém dos Chinelos. They shared their experiences as Brazilian brands on the platform and agreed that the secret lies in making the consumer’s shopping journey something fun. Rubem highlighted the impact of going viral on operations: “From one day to the next, you can have 4,000 additional orders to deliver. The key is having strong partners and suppliers who can keep up with the pace.” Mariana, in turn, emphasized the value of authenticity: “One video sells more than a perfect photo. Consumers want to see what’s real, they want to feel part of the community.”

Content that inspires and converts
On the second day of talks, Steal The Look, one of the largest shoppable fashion content platforms in Brazil, presented the panel “How to inspire, connect and sell through content.” Laís Miranda, People and Education Coordinator at the brand, showed how content is the main link between inspiration and conversion. According to her, 83% of TikTok users have already purchased something they discovered on the platform, and 87% of Instagram users take some action after viewing fashion content.

For the footwear sector, the potential is even greater: the average conversion rate in footwear e-commerce is higher than in segments such as beauty and gaming. “We read market movements and translate them for our audience in a didactic and agile way, and that’s how we’ve realized that content is what makes a brand be remembered before the purchase and chosen at the moment of purchase,” Miranda emphasized, highlighting the importance of combining storytelling with real-time trend analysis.

According to the specialist, the trend bets being tracked for Fall/Winter 2026 include cow-print animal patterns, berry tones, revisited classics (such as blazers, pumps and loafers), and earthy browns, which remain on the rise.

The power of presence
Closing the program, Ricardo Prado, mentor for sales representatives and founder of R8 Educação, delivered the talk “The link that moves the market: how to align industry, sales reps and retail to turn relationships into results.”

With a career spanning decades in the sector, Prado highlighted the role of the sales representative as a vital link between industry and retail and warned about the risk of losing in-person connection in an increasingly digital market.

“Retail is overwhelmed by new platforms and trends. Technology does not replace the sales representative, it only transforms their role. Those who are still working as they did in 2019 are being left behind – the differentiator now is knowing how to use the time we’ve gained to our advantage and not giving up direct contact with the customer,” he said. For the mentor, the sector’s future depends on clear commercial leadership, real technological integration and the formation of strategic partnerships. “When industry, sales representatives and retail grow together, the market explodes,” he concluded.

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held November 10–12 at Distrito Anhembi, in São Paulo/SP, closed with a record number of international visitors. According to data compiled by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brazil, partners in promoting and organizing the event, more than 10 thousand buyers attended over the three days, 13% of them (1,300) coming from 46 countries. 

With around 350 Brazilian brands gathered in a total area of more than 25.5 thousand square meters, BFSHOW has established itself among the leading trade shows for the footwear sector worldwide. According to the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, the trade show reflected the current moment of the Brazilian footwear industry, which is expected to grow up to 1.4% in 2025, surpassing 940 million pairs produced. “BFSHOW indicates that we should see a recovery in the last quarter, with production growth of more than 2%, closing the year on a positive note,” explains the executive. 

International attendance at the event exceeded expectations, especially considering the challenging global scenario. “We had a strong presence of importers, mainly from Latin America, as well as from countries in the Middle East, Africa and even Oceania,” celebrates Ferreira, noting that alternative markets have helped soften the challenges faced in exports to the United States, the main international destination for Brazilian footwear. 

Buyer Program
Domestic and international attendance at the event was boosted by the BFSHOW Buyer Program, which brought 520 domestic buyers and 165 international buyers from 32 countries. João Paulo Picolo, CEO of NürnbergMesse Brazil, explains that the investment attracted importers selected based on their purchasing potential and market reach, as part of a strategy to diversify destinations. “The feedback has been positive, especially regarding the quality of the buyers in attendance, who did not come only to network; they came ready to place orders and build partnerships,” he emphasizes. feedbacks são positivos, principalmente pela qualidade dos compradores presentes, que não vieram apenas para relacionamento, compareceram para efetivar compras e parcerias”, destaca. 

Exhibitors
Ricardo Terêncio, marketing coordinator at Rafarillo, from Franca/SP, says that both the traffic and the quality of buyers exceeded the brand’s expectations. “Because it is a November trade show, we were not expecting such a high level of attendance. We welcomed customers who had not bought from Rafarillo for many years. It was a very positive participation.” According to him, business was done with both the domestic and international markets. “The international market has improved significantly in recent months, and here we were able to confirm this positive momentum,” he adds. 

For Marcelo Silva, marketing manager at Kidy, from Birigui/SP, BFSHOW has “raised the bar for Brazilian footwear” by showcasing, in a single venue, the very best of the national industry. “For Kidy specifically, the trade show helps us validate new projects, in addition to closing important deals with domestic and international buyers,” he says. According to him, during this edition the booth received highly qualified traffic, with visitors especially interested in the launch of the Tênis Localize, unveiled during BFSHOW. 

Emphasizing the opportunity to strengthen relationships, especially with strategic partners in both the domestic and international markets, Piccadilly, from Igrejinha/RS, welcomed a large flow of clients. “We received a highly qualified audience, especially during the appearance of our brand ambassador, Carolina Dieckmann, on the second day of the event. This outcome reflects consistent work and the strong engagement of the public with our Fall-Winter 26 collection,” points out Cristine Grings Nogueira, the company’s CEO.

Lojistas
Participating in BFSHOW since its first edition, the traditional Ajita Calçados, which has more than 20 stores in Paraná in addition to other businesses, uses the trade show to confirm the trends that will be featured in shop windows in the coming seasons. According to the chain’s Administrative Director, Eduardo Ajita, the current moment of the Brazilian market, with lower retail consumption and stronger competition, especially from e-commerce platforms, makes BFSHOW “essential.” “It is here that we are able to build a well-targeted collection for a consumer who is increasingly selective and demanding. At BFSHOW, we have all the leading brands together, including more exclusive products, which have been our focus in the women’s collection,” he says. 

Sapataria Avenida, which operates an exclusive store in Barreiras/BA, placed its entire Winter collection order at BFSHOW. “Before the trade show, we prepare to purchase all the footwear for our Winter collection here, because this is where we find the variety we need for our product mix,” says Jonas Francisco de Azevedo, managing partner of the store. According to him, the organization of the trade show makes the retailer’s experience stand out. “BFSHOW is very well thought out, from the easy access, since it takes place in São Paulo, to the segmentation by product type, which optimizes the time we spend visiting and gives us greater peace of mind to do business,” Azevedo comments.

International presence
With five stores focused on the men’s market, Pablo Vega, Import Manager at Ferratti stores, in Ecuador, attended the event for the fourth time. “Today, if you work in the footwear market, you have to come to BFSHOW. I really enjoyed the trade show, which featured a wide variety of brands and was very well organized. We also took the opportunity to meet new suppliers and close deals,” says Vega, noting that technology, comfort, quality, and delivery times are some of the key differentiators of footwear “made in Brazil.” The international buyer has been working with Brazilian companies for 24 years.

On the calendar
The next edition of BFSHOW is already scheduled. The biggest footwear tradeshow in Latin America will present the Brazilian industry’s Spring/Summer collections from May 18–20, 2026, once again at Distrito Anhembi, in São Paulo/Brazil. 

Amid boots and closed-toe shoes, trends for the hottest season take over the booths and inspire business all year

Brazilians may try to escape the heat, but summer always finds a way to catch up with them – and so do the store windows. The November edition of BFSHOW, held in São Paulo, at Distrito Anhembi, runs until Wednesday (11/12) and is marked by the presentation of the Fall/Winter 2026 collections. Many exhibitors, however, are also taking the opportunity to preview summer trends with collections that promise to keep retail moving all year long. 

In the halls, boots share the spotlight with sandals, flat sandals and sporty sandals. Beatriz Calçados brought to its booth a collection focused on Brazil’s hottest regions. “We tried to keep this line as clean as possible, without losing the essence of today’s fashion, which is the appliqués,” says Cleriston Costa, the company’s director. “We have a strong presence in the North, Northeast and Center-West of the country, where summer styles prevail. That’s why we are always anticipating trends such as flatforms, block heels and flat sandals with welted soles, which deliver greater comfort.” clean possível, não perdendo a essência da moda de agora, que é o aplique”, afirma Cleriston Costa, diretor da empresa. “Nós atuamos muito no Norte, Nordeste e Centro-Oeste do país, onde predominam os modelos de verão. Por isso, estamos sempre antecipando tendências, como as flatforms, os saltos bloco e  as rasteiras com vira, que garantem maior conforto”.

Another brand that has been betting on the “summer all year long” concept is Brizza Arezzo, from Grupo Azzas 2154. “We are a sunny brand, and we talk a lot about flip-flops and sandal-inspired styles. In the latest fashion weeks, we saw flip-flops being worn with perfectly put-together outfits, bringing a more relaxed attitude to the feet. This brought a very important opportunity for Brizza, because we work with more fashion-forward lines that can be worn all year round,” says Marcelo Bohn, Brizza’s trade marketing manager. flip flops e dos assandalhados. Nas últimas semanas de moda, vimos o uso de chinelos com roupas totalmente alinhadas, mostrando algo mais despojado para os pés. Isso trouxe uma proposta para a Brizza muito importante, porque trabalhamos com linhas mais fashion e que podem ser usadas o ano inteiro”, comenta Marcelo Bohn, gerente de trade marketing da Brizza.

Men’s footwear is also riding this heat wave. According to Marcelo Reis, designer at Ferracini Calçados, the hottest season is always a success story. “We export a lot, but Brazil is a tropical country, and today what really matters to male consumers is how they put a look together. We are presenting more refined, elegant styles, such as penny loafers, and investing in suede, nubuck and finished leather to meet all our customers’ everyday needs, with a broader variety of materials and flatter, thinner soles. That way, they can wear a button-up shirt, T-shirt or polo and still feel comfortable and elegant,” he concludes. look. Apresentamos peças mais finas e elegantes, como o ​​penny loafer, e investimos na camurça, nobuck e couro acabado para atender todas as necessidades do dia a dia do cliente, com diversificação de matérias-primas e solas mais flat e finas. Assim, ele pode usar uma camisa de botão, t-shirt ou polo e se sentir confortável e elegante”, finaliza. 

Danper, known for its casual and classic style, has innovated by launching flip-flops with a PVC base and an EVA upper layer. “In practice, this makes our styles lighter and more comfortable. I believe this is an innovation that will change how consumers perceive the brand, since we are presenting a versatile product. Standing out are shades of brown, a color that remains strong in men’s fashion,” says marketing manager Milena Percilia.

To celebrate a partnership that began in early 2025, actress Carolina Dieckmmann, in addition to being Piccadilly’s ambassador, is also signing an exclusive collection with the brand. The new collaboration was announced at the company’s booth at BFSHOW, The biggest footwear tradeshow in Latin America, held through Wednesday (11/12) in São Paulo. 

The launch is part of the Fall/Winter 2026 collection and features five exclusive styles created in partnership with the actress. With footwear ranging from classic to contemporary, the PICCADILLY by CAROLINA DIECKMANN collaboration translates the actress’s timeless, effortless style into versatile designs. collab PICCADILLY por CAROLINA DIECKMMANN traduz em modelos versáteis o estilo atemporal e leve da atriz.

The collection also incorporates the season’s key trends, such as the Colegial line, which revisits the preppy universe in loafers and sandals with lug soles in navy and pewter tones, as well as a sandal inspired by the gladiator style, with straps and studded details. Preppy em mocassim e sandália com salto tratorado em tons navy e pewter, além de sandália inspirada no estilo gladiador, com tiras e aplicações de cravos. 

The folk and boho chic trends are expressed in a suede boot, presented in a more sophisticated, updated take. Rounding out the collection is a classic black pump that reinforces its timeless elegance – not by chance, it was the style chosen by the actress herself for the event. folk e boho chic ficam por conta da bota em camurça, em uma proposta mais sofisticada e atualizada. Por último, o clássico scarpin preto, que reafirma a elegância atemporal da coleção. Não à toa, a peça foi escolhida pela própria atriz para participar do evento.

This collab reflects a lot of my vision. I wanted to put my name on shoes that combine fashion references and comfort, conveying the light energy I value so much. I always seek to be involved in purpose-driven projects that speak to real women and make them feel good in every stage of life – and this collection is an extension of that,” says Carolina Dieckmann.

The 5th edition of BFSHOW, held at the Distrito Anhembi in São Paulo/SP from November 10 to 12, brings positive expectations for the footwear industry. During the trade show’s press conference, held on the 11th, industry leaders and entrepreneurs shared growth projections, even in the face of a challenging economic environment. 

The Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, opened the event by highlighting the footwear industry’s growth outlook. According to him, even amid a challenging scenario, output is expected to increase by up to 1.4% in 2025, surpassing 940 million pairs produced. “In the last quarter alone, with the results from BFSHOW, we estimate growth close to 3%,” he noted. From January to August, according to IBGE data, production fell 1.6% compared to the same period last year—a decline that should be offset by growth in the final months of the year. 

Export data, which came as a positive surprise for the industry, was also revealed first-hand during the press conference. According to figures compiled by Abicalçados, from January to October exports totaled 87.3 million pairs and US$819.4 million, representing a 7.5% increase in volume and a 1% decline in value compared to the same period last year. In October alone, exports grew in volume (+10.4%) but dropped in value (-9.1%) compared to the same month in 2024. Ferreira explained that the challenges of exporting to the United States, due to the heavy tariffs on Brazilian products, have been mitigated by an increase in shipments to Latin American countries.

Challenges
Ferreira also outlined the main challenges faced by Brazil’s footwear industry, including the growing influx of footwear imports from Asia. “In the first ten months of 2025, imports increased by 23.8% in value and 22.9% in volume compared to the same period last year. It is alarming that the pace of import growth is nearly 20 times higher than the expansion rate of the Brazilian domestic market,” he warned. The Executive President also emphasized the importance of implementing taxes (CID-BETs) on online betting and reinstating payroll tax relief.

Footwear industry strength
While uncertainties remain regarding the North American market, BFSHOW brings renewed optimism to the industry. Hosting importers from 62 countries—nearly 170 of whom were invited through the event’s Buyer Program—there is strong anticipation for business diversification. “BFSHOW is the biggest footwear tradeshow in Latin America, playing a key role at this challenging time not only for exports, but also for the growth of the domestic market,” noted Picolo. The event is expected to welcome more than 10,000 Brazilian retailers from every state throughout its three days. 

Investment in market diversification
A gestora de Projetos da ApexBrasil, por sua vez, destacou os investimentos da agência em projetos com calçadistas com o objetivo de diversificar mercados e fortalecer a presença internacional do calçado brasileiro. Segundo Clara, no biênio 2024/2026 estão sendo investidos mais de R$ 40 milhões em ações de internacionalização por meio do Brazilian Footwear, programa desenvolvido pela ApexBrasil em parceria com a Abicalçados. Atualmente, são beneficiadas cerca de 300 empresas de calçados via o programa, que na edição cinco da BFSHOW trouxe 11 compradores e quatro jornalistas internacionais para fazer negócios e divulgar o calçado brasileiro no exterior. Atualmente, mais de 70% das exportações de calçados são geradas por empresas participantes do Brazilian Footwear.

Companies show optimism
At the trade show, most of the roughly 350 exhibiting brands are satisfied and optimistic about the business generated. During the press conference, Astor Ranft, President of Calçados Pegada (Dois Irmãos/RS), emphasized that the deals made at the event will be key to achieving the company’s projected 8% growth in production for 2025. “That has been our average growth over the past 15 years. Now we are entering new segments—beyond men’s footwear, the company is also producing women’s styles and, from now on, children’s as well—because we want to be the family’s footwear brand. We are also very optimistic about 2026,” he noted. With 6,500 direct jobs across its factories in Rio Grande do Sul and Bahia, Pegada created 1,000 new positions in 2025 alone. 

Representing the Suzana Santos Group, the company’s Commercial and Creative Director, Suzana Santos, expressed her pride in representing the growing Footwear Local Productive Arrangement (LPA) of São João Batista/SC, now a national reference in women’s footwear production. “The first half of the year was slower, but we grew more than 10% in the second half. Today, BFSHOW is essential for the group’s business, generating new opportunities in both domestic and international markets,” she said.

Ricardo Campos, CEO of Polo GO from Nova Serrana/MG, emphasized that he has been attending trade shows for more than 20 years and has never experienced an industry event as effective as BFSHOW. “Last year, our revenue grew by 180%, largely due to our participation in this trade show,” he noted. According to the entrepreneur, holding BFSHOW in São Paulo—the economic capital of Latin America—has been crucial for strengthening Brazil’s footwear industry, making it easier for buyers from across the country and around the world to attend.

For Renato de Nardo, President of Cactus Shoes from Jaú/SP—who spoke at the press conference representing São Paulo’s Footwear Local Productive Arrangement (LPA)—companies in the region are “quite optimistic” about closing out a positive year, despite challenges in both domestic and international markets. “Cactus is a small company, and here at BFSHOW we have the opportunity to share the floor with industry giants, presenting our products to the world. It is a trade show that is essential to our business. With each edition, we grow around 10% in sales,” he said. 

Claudio Taraborrelli, Head of Expansion at Pimpolho from Serra/ES, emphasized the importance of the footwear trade show, especially for opening new international markets, with a particular focus on Latin America. “BFSHOW is a great opportunity to connect our factories with buyers from all over Brazil and the world. We have high expectations for this edition,” he projected. 

Held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brazil, BFSHOW runs through tomorrow, November 12, at the Anhembi District. Learn more: www.bfshow.com.br. www.bfshow.com.br.

Even with a focus on the Fall/Winter collection, the event bets on agility as a competitive edge for retailers

Retail demands quick responses and optimized inventory. That’s why exhibitors at BFSHOW—The biggest footwear tradeshow in Latin America, which runs through November 12 at Distrito Anhembi (São Paulo/SP)—are also showcasing ready-to-ship products at the event. With around 350 brands, some manufacturers are offering collections geared both to future orders and to immediate purchase, meeting the needs of retailers who want to refresh their displays still in the first half of 2026.

This sales modality has been gaining traction among exhibitors, especially in light of retailers’ demand for shorter lead times and fast-turn products. The company Meu Sapato Preto is betting on ready-to-ship as a differentiator to attract buyers at the event. The women’s footwear brand is known for offering products made predominantly in genuine leather and in black. In the November edition, boots take center stage at the booth. “Every week we release new products on our platforms because we want to be more assertive. Sales of our styles are data-driven, not just based on fast-fashion consumption. That’s why our boots—which feature comfort technology and easy on-and-off—are the best sellers on our website,” said Mateus Menezes, the brand’s CEO. As vendas dos nossos modelos são baseadas em dados e não só no consumo do fast fashion. Por isso, nossas botas, que têm tecnologia com conforto e calce fácil, são as mais vendidas no site”, disse Mateus Menezes, CEO da marca.

Another brand betting on ready-to-ship boots is Via Uno, which has brought both the tall Slouch boot—with a well-defined shaft and drape—and ankle boots. Looking ahead to sales over the coming months, sandals and flats—classic summer best-sellers—are also ready to hit stores before year’s end. Slouch, com cano e caimento bem definidos, quanto as botas de cano curto. De olho na venda dos próximos meses, sandálias e rasteirinhas, pedidas clássicas do verão, estão prontas para chegar às lojas ainda este ano.

Werner, a women’s footwear brand on the market for five years, brought to the show an exclusive collection focused on mothers’ purchasing desires. Already available for purchase at the trade show and on the company’s website, the “Moms” line features loafers in nude and black, with shoes that highlight handcrafted work. “We conducted research and our consumers wanted lower-profile pieces, like flats, that offered visual added value. That’s why we chose to create a fully hand-woven material stitched onto mesh—bringing elegance and modernity with a sophisticated touch to any look,” said Isabella Moser, the company’s e-commerce manager.Moms” aposta in loafers nas cores nude e preto, com calçados que valorizam o handmade. “Fizemos uma pesquisa e nossas consumidoras queriam peças mais baixas, como sapatilhas, que tivessem valor agregado visualmente. Por isso a escolha de fazer um material todo tramado manualmente e costurado na tela, trazendo elegância e modernidade com um toque sofisticado para qualquer look”, disse Isabella Moser, gerente de e-commerce da empresa.

In addition to promoting launches and trends for the next semester, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—reinforces its role as a comprehensive business platform, where manufacturers, distributors, and importers find immediate solutions to supply the market.

High-comfort technologies and contemporary design are among the key bets showcased during BFSHOW, The biggest footwear trade show in Latin America

In an increasingly fast-paced world, where time is split between commitments and commuting, men’s footwear brands have been betting on multifunctional models that keep pace with the dynamic rhythm of modern life without sacrificing comfort, durability, or style. Kicking off its 5th edition, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—presents, through Wednesday (11/12), in São Paulo, the market’s latest releases. Among men-focused trends, highlights include advanced technologies and design that deliver lasting comfort. design que garantem conforto.

Polo Go is one such example. Known for creating urban sport-casual sneakers, the brand drives strong desirability by combining technology and well-being. “We keep our DNA of delivering greater practicality for the multiple occasions of everyday life. We serve this multifaceted man and keep pace with his outlook and urgency,” said Fânia Littmann, the brand’s marketing and branding manager. “For Fall/Winter 2026, we’re presenting 30 styles, with an emphasis on higher EVA outsoles, as well as the FlyTouch line. Our new collection focuses on comfort, stability, and softness, with ultra-light shoes made to be worn all day. That’s what people are looking for: timeless, practical pieces,” added Evelyn Campos, marketing director. branding da marca. “Para o Outono/Inverno 2026, apresentamos 30 modelos, com destaque para solas EVA mais altas, além da linha FlyTouch. A nossa nova coleção visa conforto, estabilidade e maciez, com calçados superleves para serem usados o dia todo. É isso o que as pessoas buscam: peças atemporais e práticas”, finaliza Evelyn Campos, diretora de marketing.  

In the Calce Fácil + Pulse line, Democrata combines two technologies in a single shoe to deliver greater lightness, pairing the comfort of an athletic shoe with a casual design. Another highlight is the Full Light sneaker, which weighs just 300 g and gives the wearer enhanced mobility. “Today, men want to stay current—and that also means being well dressed. We’re a brand that positions itself not only around what’s in fashion, but by uniting technology with trends. With this technology, we’re able to hollow out the outsole, achieving an attractive aesthetic along with lightness,” said Marcelo Paludetto, commercial director. design casual. Outra novidade é o tênis Full Light, que pesa apenas 300g e permite maior mobilidade ao usuário. “Hoje o homem quer estar atualizado e isso também é estar bem vestido. Somos uma marca que se posiciona não só sobre o que está na moda, mas unimos tecnologia às tendências. Com essa tecnologia, conseguimos vazar o solado e, assim, ganhamos uma estética bonita somada à leveza”, disse Marcelo Paludetto, diretor comercial. 

A marca Pegada é outra que também une o conforto dos calçados esportivos ao design Pegada is another brand that blends the comfort of athletic footwear with a more casual design, bringing TPU (Thermoplastic Polyurethane) outsoles to shoes intended for everyday activities. In the launch of the Pegada Nitro line, the sole is expanded with nitrogen, delivering exceptional lightness in addition to high cushioning and impact absorption.

Among other brands on the floor, Sollu Calçados is showcasing polyurethane outsoles, always with a focus on lightness and flexibility. “We work with the purest rubber possible, which is why we’re presenting new outsoles with greater resistance and durability—maximizing our comfort technology for the man who can’t waste time,” explained Ricardo Meirelles, the company’s domestic market manager.

Jota Pe, known for its handcrafted work, brings together comfort, technology, and design in its new collection with the Air Bag line, which delivers consistent softness through high-density foam with intelligent memory. The casual sneaker—with an ultra-soft insole, an impact-absorbing outsole, and artisanal finishing—is another highlight presented at the show.

The 5th edition of BFSHOW, The biggest footwear trade show in Latin America, opened today (November 10) with strong expectations for business. With an estimated 12,000 visitors over its three days (the show ends on the 12th), the trade show brings together around 350 Brazilian brands from production hubs across the country and all segments. The event is taking place at Distrito Anhembi, in São Paulo/SP, and registration remains open for retailers. Members of the press should contact diego@dcr-assessoriadeimprensa.com or roberta@agenciacasa9.com.br

Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brazil, the footwear trade show saw solid traffic on this first day from both domestic and international markets. Abicalçados’ Executive President, Haroldo Ferreira, noted bustling aisles and business being concluded. “Key retailers were at BFSHOW, which energized exhibitors. From the international market, we also saw strong turnout right on day one, especially from importers coming from Latin America,” he said.

NürnbergMesse Brazil’s CEO, João Paulo Picolo, underscores BFSHOW’s growth as it marks its second anniversary this November. “The show is recent and is already the largest business platform in Latin America for the sector. At NürnbergMesse Brazil, we can only praise the strength of Abicalçados as an entity that brought the footwear industry together around the cause of strengthening the sector and, consequently, BFSHOW,” he emphasized.

Press conference
Tomorrow (November 11), BFSHOW will hold its press conference. During the session, Ferreira will analyze the current footwear market in both domestic and international contexts, outline the main agendas for the sector’s competitiveness, and present short- and medium-term projections. Picolo will speak about the trade show’s first day and highlight key event figures. The press conference will also feature representatives from the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and exhibiting entrepreneurs. The session takes place at the BFSHOW Arena.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A maior feira calçadista da América Latina, que reunirá cerca de 350 marcas brasileiras entre os dias 10 e 12 de novembro, no Distrito Anhembi, em São Paulo/SP, traz consigo a expectativa de retomada para a indústria do setor. Devendo receber em torno de 12 mil compradores de todo o Brasil, sendo mais de 1,2 mil deles de cerca de 50 países, a BFSHOW é promovida pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizada pela NürnbergMesse Brasil.

O presidente-executivo da Abicalçados, Haroldo Ferreira, ressalta que, apesar do cenário incerto, principalmente no mercado internacional, o otimismo com a retomada do setor será a tônica do evento. “Estamos acompanhando o andamento das negociações entre os governos brasileiro e estadunidense e esperamos que até a feira tenhamos novidades positivas”, avalia, destacando que os Estados Unidos são o principal destino internacional do calçado brasileiro e que, mesmo com a taxação, já tem compradores confirmados na feira. 

Ferreira, destaca, ainda, que mesmo diante do cenário nebuloso, as expectativas da indústria são de um crescimento de até 1,4% na produção em 2025, alcançando mais de 940 milhões de pares produzidos. Já para 2026, as projeções são de sequência no crescimento, podendo chegar a 2%, alcançando mais de 960 milhões de pares produzidos. “Os reflexos dessas projeções devem ser sentidos na BFSHOW, que é o grande momento da indústria calçadista nacional”, projeta o dirigente. 

Mais pré-credenciados
Os números de compradores credenciados corroboram o otimismo para a feira. Segundo o CEO da NürnbergMesse Brasil, João Paulo Picolo, o pré-credenciamento total está 11% maior do que no mesmo período do ano passado. “Levando para o mercado internacional, já são 34% mais importadores credenciados”, comemora. 

Com um Programa Comprador realizado em parceria com os próprios expositores, a feira contabiliza cerca de 670 convidados pela iniciativa, sendo mais de 160 deles internacionais de mais de 30 países. “A assertividade dos convites é um dos destaques da BFSHOW, que desde seu princípio trabalha em total sinergia com os anseios de seus expositores”, explica Picolo, ressaltando que a maior parte dos visitantes vêm por conta própria por entender a “relevância do evento como a maior vitrine do calçado brasileiro para o mundo”.

Conteúdos
Além de negócios, a BFSHOW traz conteúdos de relevância para os lojistas e importadores. O espaço da Arena BFSHOW (Rua B, localização B107) recebe, no primeiro dia da feira (10), a partir das 17h20, uma palestra sobre tendências e inspirações para a estação de Outono/Inverno. O objetivo da apresentação de Luana Lanzini e Luana Savadinitzky, do portal Fashion Directions, é ser um “guia de compras” para uma maior assertividade nos negócios. Às 18h é a vez de Eric Chien e Gabriela Pereira, head de Moda e gerente de contas do TikTok, respectivamente. Eles falarão sob o tema “Do feed à venda: histórias reais de como o conteúdo vende calçados no TikTok Shop”, revelando as técnicas de vendas de um dos maiores fenômenos digitais dos anos recentes. 

Já no dia 11, a programação começa às 17h30 com Laís Miranda, da Steal The Look, que falará sobre tendências de moda. Às 18h sobe ao palco Rodrigo Prado, mentor de representantes comerciais, que falará sob o título “O elo que move o mercado”. Com ampla experiência em gestão comercial e comportamento de vendas, o palestrante apresentará uma reflexão sobre a importância da conexão entre marcas, representantes e lojistas para transformar relacionamento em resultado.

Press conference
No segundo dia da BFSHOW (11), às 11h, na Arena, acontece a já tradicional coletiva de imprensa com jornalistas brasileiros e internacionais. No encontro, Ferreira fará uma análise do mercado atual para calçados, tanto no ambiente doméstico quanto internacional, detalhará as principais pautas para a competitividade do setor e fará projeções para curto e médio prazos. Já Picolo falará sobre o primeiro dia de feira e destacará números importantes do evento. A coletiva contará, ainda, com as presenças de representantes da Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) e de empresários expositores. 

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

Staged by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, BFSHOW enters its fifth edition, reinforcing its global vocation and its strategic role in driving business across the footwear value chain. From November 10 to 12, at the Anhembi District venue in São Paulo/SP, the event will welcome 670 buyers (505 domestic and 165 international) invited by the Buyer Program, a BFSHOW initiative that aims to invite retailers and importers—selected in partnership with exhibitors—to discover and do business with the brands of the largest footwear industry in the West.

Among the invited Brazilian buyers, consolidated companies stand out as they look for strategic partners and innovation. Antonio Carlos Amorim, Purchasing Manager at Armazém Paraíba — a 45-store chain with a strong presence in Piauí, Maranhão, and Bahia — has taken part in the trade show since its first edition. “We look for suppliers that will also be partners in after-sales support. Retail is going through a challenging time, so we want fashion products at affordable prices, especially geared toward Holiday 2026 collections,” he says.

The executive also underscores the event’s networking potential: “BFSHOW is a unique opportunity for negotiations and connections in one of the world’s largest business hubs, with experiences and contacts with people from everywhere.”

Leandro Aparecido Del Bianco, owner of Dolce Store Calçados, a retail brand with two stores in Catanduva (SP), is also looking for opportunities: “We are always looking for new suppliers, with bold products that will help us sell more in our stores,” says the entrepreneur, who has visited the event since the beginning and will be at this edition. “When we take part in something at the scale of this trade show, we seek to be increasingly aligned with high-quality brands and with a higher average price point. That’s why it’s extremely important for us to stay attuned to what the event offers.”

International presence and new markets
The 163 importers invited by the Buyer Program come from 56 countries across the Americas, Europe, Asia, the Middle East, and Africa. The trade show projects to receive around 12,000 visitors in total, with at least 10% of them from overseas.

Among the international guests is Puseletso Mwakalombe, CEO of Glamshoes Limited, Zambia, who is attending the event for the first time. With e-commerce operations focused on the Southern African market (a region comprising several countries in southern Africa), Mwakalombe is seeking premium, innovative products with an emphasis on comfort, sustainability, and design. “Consumers are more attentive to trends and comfort. In addition to footwear, I’m looking for accessories, digital retail solutions, trends, new technologies, and shopping experiences such as virtual stores,” she says.

Content and Services
And to serve visitors seeking not only strong business opportunities but also information and new ideas, BFSHOW will feature a series of talks at the Content Arena. Among them is “The Link That Drives the Market,” by Rodrigo Prado, a mentor to sales representatives who will bring a strategic view of how to align industry, representation, and retail to turn relationships into results. The session “From the Feed to the Sale: Real Stories of How Content Sells Footwear on TikTok Shop” will delve into the platform’s sales experience. The talk will be led by Eric Chien, Head of Fashion, and Gabriela Pereira, Account Manager at TikTok—which will have its own booth at the event, within the area dedicated to specialized services for the footwear sector.

In this dedicated area of the venue there will also be exhibitors such as DataSystem, a software and digital solutions company 100% focused on footwear and apparel retail—which will operate a concept store on the show floor; Shoppub, an e-commerce platform specialized in fashion, with footwear and apparel as the strongest segments in its client base; as well as Linx, a technology specialist with deep expertise in retail management software. Other service providers will also be on site, including Lukaflex, a manufacturer of customized bags made of plastic, paper, and nonwoven (TNT), and Patrus Transportes, a national leader in less-than-truckload (LTL) freight.

“For Patrus Transportes, taking part in the 5th edition of BFSHOW is a strategic and valuable opportunity to connect with the key players in the sector, strengthen our market presence, and expand our network of relationships. The trade show is a vibrant business environment, where every conversation can turn into a promising partnership and every contact can open doors to new possibilities,” concludes Clóvis Severino, the company’s Commercial Director.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

With 33% more accredited international buyers compared to the same period last year, the 5th edition of BFSHOW reaffirms its relevance as the leading export platform for Brazil’s footwear industry. The biggest footwear tradeshow in Latin America, the event held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil will take place November 10–12 at the Distrito Anhembi venue, in São Paulo, Brazil. Organizers project that the 350+ Brazilian brands will welcome around 12,000 buyers, at least 10% of them international. 

According to Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, the strong interest from international buyers in being at BFSHOW underscores the event’s relevance for Brazilian exports at a time of significant global uncertainty. “Today, BFSHOW is essential for exporting companies seeking to expand their international footprint. Exhibiting brands understand the importance of presenting collections and commercial terms aligned with a market-diversification strategy, since the show is pivotal for companies that aim to broaden their presence abroad,” she notes. 

NürnbergMesse Brasil’s Head of BFSHOW, Felipe Marchioni, reports that, to date, buyers from 39 countries have registered, with Argentina and Ecuador standing out. “The diversity of markets at BFSHOW is crucial at a time when the footwear industry needs to further diversify and spread its export base,” he emphasizes.

Positive expectations
Many companies confirmed for the fifth edition of BFSHOW attribute a significant share of their export growth to participating in the show. Producing more than 2.5 million pairs per year—about 10% of which go to over 30 countries—Pampili (Birigui/SP) is one of them. “In a context of challenges in the international market, BFSHOW has proven increasingly relevant to Pampili’s expansion strategy. The show, which draws strong international traffic, is considered the most effective in international results for the brand,” explains Silvana Silveira, the company’s head of international business.

According to Silvana, given the show’s relevance for exports, Pampili decided to increase its presence at the November edition, investing in a larger space with an area dedicated exclusively to meeting with importers. “Our participation in May already delivered positive results, with Pampili consolidating partnerships and opening negotiations in new markets. Business growth compared to May 2024 was 20%,” the executive notes, adding that for November the expectation is to sustain this pace and further expand opportunities.

Gateway
With an annual output of 120,000 pairs—60% of which are exported—the young brand Voices Culture (Bento Gonçalves/RS) is expected to close 2025 with a 30% increase in exports compared to last year. According to the company’s export manager, Nathália Schneider, BFSHOW plays a pivotal role in the brand’s international market entry strategy. “The market is challenging, and a key point is diversifying destinations, which allows us to mitigate risks. That’s why we’ve doubled down on trade show participation, and BFSHOW is a gateway to the global market,” she explains. For her, the show has been a positive surprise for the volume and quality of importers from highly diverse origins.

15% growth
Producing 720,000 pairs per year, 15% of which are exported, Polo Go (Nova Serrana/MG) underscores BFSHOW’s relevance for attracting new clients, especially in the international market. “Last May’s show was very good for us. We secured three new export clients and confirmed our collection with domestic-market customers. For November 2025, the expectation is 15% growth compared to last year’s show,” projects Ricardo Luiz Campos, CEO of the Ride group, owner of the Polo Go brand. 


SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A duality that promises to please every taste. The leading trends for Fall/Winter 2026 footwear and handbag collections set, on one side, a classic ladylike style—defined by pumps, sandals, and peep toes with a more modern reading. On the other, a rebellious streetwear look, featuring hardware and buckles. And Brazil’s leading footwear manufacturers are already tuning into these trends to present them to buyers at the 5th BFSHOW, The biggest footwear tradeshow in Latin America. The event, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will take place November 10–12 at Distrito Anhembi, in São Paulo/Brazil.

“Boots will take center stage this season and appear in multiple versions—slouch, over-the-knee, stretch—and in different shaft heights,” says Luana Lanzini, a cofounder of the Fashion Directions fashion and research platform. She also notes that in a season when the basics will be revisited, distinctive heels, a mix of materials in different textures with statement details, and new cutouts will draw attention. “In terms of shapes, elongated pointed toes, modern square toes, and high vamps are icons of modernity,” she adds.

80'Fever
And what else can we expect to see in the aisles of this edition? According to Fashion Directions’ survey, boho will also remain on the rise for another season, but this time it comes with cozy textures and warm tones. “But the big news will be the return of ’80s-inspired maximalism: vibrant colors, intense shine, and statement pieces that break with the minimalism and austerity of the last few winters,” reveals Luana Savadintzky, also a cofounder of the fashion platform.

Vizzano—a brand defined by a DNA of glamour and soft power—will bring this trend strongly in its upcoming launches at BFSHOW. These are shoes and handbags that translate the festive season, with sandals in colors such as red and silver.

New Boho
Those betting on a new take on boho include Moleca. Its next collection will feature a reinterpretation called Motomoda (or Moto Boho), which blends the delicacy of fluid pieces with the rebellious attitude of motorcycling. For the collection, black predominates, adorned with details such as studs — tachas — on footwear, shoulder bags, and bucket bags.

Among Beira Rio’s launches, mules and block-heel sandals with casual-chic inspiration will take the spotlight. For Fall/Winter 2026, the brand will present new options from its collaboration with actress Camila Queiroz, such as handbags with embellishments in organic shapes.

At Bebecê, there will be three main styles: the classic, which revives the sophistication of pumps and sandals, but with details such as strategic cutouts and the application of metal pieces. In contrast, the folk aesthetic—set to appear on boots—arrives with a more rustic look and earthy tones, featuring animal prints, semi-gloss finishes, and the velvety texture of suede. Lastly, the dark style bets on a bold, sensual look, with gothic references represented by mini metal accents and studs (tachas), and a color palette of intense, deep tones such as black, tourmaline, and fig.

“Trends are very important when it comes to developing collections, as they serve as indicators of the market’s expectations and directions. Aligned with brand values and with what is happening in the world, trends have a direct impact on the development of the color palette, the choice of materials, and the design of the styles. This alignment is essential for us—both for creating a collection with a unique identity that reflects our consumer’s personality and for crafting pieces that meet market demands,” emphasizes Monica Salin, Bebecê’s creative coordinator.


SERVICE
5th BFSHOW
Date: November 10–12, 2025 | 9 a.m.–7 p.m. (10–11) and 9 a.m.–5 p.m. (12)
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209. Santana, São Paulo/Brazil)

The 5th edition of BFSHOW is gearing up to welcome and boost sales for representatives from Brazil’s most important footwear-producing hubs. The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, takes place from November 10 to 12 at the venue Distrito Anhembi, in São Paulo/SP.

Exhibitors represent a significant share of national production. The Northeast, for instance, is a leading presence at the event. Together, the four main footwear-producing states in the region (Ceará, Paraíba, Bahia, and Pernambuco) produced nearly 476 million pairs — more than half of the volume manufactured in the country in 2024.

Bahia
To ensure that participation in the trade show is as effective as possible, a large share of companies rely on support from their employers’ unions at the event. One of the supporters is Sindicalçados Bahia, which will be at the November edition alongside eight member companies. The organization’s president, Paulo Vicente Bender, notes that BFSHOW has reactivated footwear trade shows at both the national and international levels. “The show has an important differentiator: the strong presence of international visitors. For our hub, the trade show has offered good opportunities for business prospecting in the domestic market and worldwide. Even with concerns about tariff issues that affect the sector, our outlook for November is quite optimistic,” Bender points out.

Rio Grande do Sul
Apprehension over the U.S. tariff hike is affecting the sector, which views BFSHOW as a key force to face the situation. “Despite these barriers, we are fully convinced that the show will be another milestone in strengthening Brazil’s footwear industry, reinforcing its relevance on the global stage and elevating the activity. We believe the trade show will be an opportunity to expand business, consolidate commercial relationships, and open new export channels,” says Paulo Ricardo da Silva, president of the Novo Hamburgo Footwear Industries Union (SICNH). Part of the Vale do Sinos (RS) footwear hub, the organization will also have eight member companies at the venue Distrito Anhembi in November.

Silva also highlights that BFSHOW creates a strategic environment for business, networking, and international visibility—but goes even further: “it is a showcase to present to the world the creativity, resilience, and adaptability of our hub.”

Minas Gerais
One of the most important representatives of Minas Gerais’ footwear industry — responsible for 43.2% of the state’s production in 2024, according to data from IBGE (Brazilian Institute of Geography and Statistics) and the Brazilian Footwear Industries Association (Abicalçados) — Nova Serrana will once again bring a large delegation to the event. “BFSHOW has established itself as one of the main showcases for our hub. It’s the stage where our industries not only present the quality and design of their products to buyers from all over Brazil and the world, but also seal partnerships and deals that energize our entire value chain. For us, the trade show is one of the highlights of the calendar — a fundamental event for market expansion and for strengthening our brands,” says Rodrigo Amaral Martins, president of the Intermunicipal Footwear Industries Union of Nova Serrana (Sindinova).

The organization, which has participated in the trade show since the first edition, will bring 45 companies to São Paulo in November. Sindinova emphasizes that the high number of represented firms demonstrates the Minas Gerais hub’s confidence in the event at a highly strategic moment for the sector. “We anticipate a favorable environment for prospecting new clients and closing deals, boosting sales for the upcoming seasons. We are confident that the November edition will reaffirm Nova Serrana’s position as one of the largest and most dynamic footwear hubs in Latin America,” Martins concludes.

With around 350 brands, the 5th edition of BFSHOW is expected to welcome more than 12,000 domestic and international visitors during the show. Registration is open at www.bfshow.com.br

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

While preparing the latest releases for upcoming collections, the Brazilian footwear industry remains optimistic about its participation in the 5th edition of BFSHOW, the biggest footwear tradeshow in Latin America. Organized by the Brazilian Footwear Industries Association (Abicalçados) and hosted by NürnbergMesse Brasil, the event will take place from November 10 to 12 at Distrito Anhembi, in São Paulo/SP.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that BFSHOW is the ideal moment for the Brazilian footwear industry to present its collections to buyers from Brazil and around the world. “In a time of international instability, the trade show becomes even more important,” he points out.

According to Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, the event — which has already sold 98% of its exhibition space to brands representing every footwear hub and segment — is expected to welcome more than 12,000 visitors from across Brazil, as well as importers from the world’s leading markets. “Our outlook couldn’t be better, given the current momentum in retail and the outstanding quality of our exhibitors,” he emphasizes.

One of the confirmed exhibitors is Lynd, from Nova Serrana/MG. According to its director, Ronaldo Lacerda, the trade show is gaining strong momentum. “It’s not just a place for prospecting, but for closing deals. It’s the ideal opportunity to showcase our complete collections to both domestic and international clients, all in one place,” he comments. He adds that the brand’s confidence in BFSHOW is reflected in the expansion of its booth, which grew from 68 square meters to more than 160 square meters for this fifth edition. “Our expectation for the show is to increase business by more than 300% compared to last November’s edition,” Lacerda concludes.

Taking part in BFSHOW since 2023, Sugar Shoes, from Picada Café/RS, views the trade show as a key opportunity to strengthen connections with both domestic and international markets. At the November 2024 edition, the company’s director, Rodaika Diel, recalls that the booth welcomed important partner visits, with face-to-face meetings that helped solidify ongoing negotiations. “But it was in the domestic market where we saw the greatest impact, with an 83% increase in visitation and twice as many deals compared to the previous edition,” she notes, adding that the company’s projection is to surpass the results achieved in November 2024.

Present at BFSHOW since its very first edition, Levecomfort, from Franca/SP, describes the trade show as “a gateway to new buyers, both domestic and international.” The company’s Marketing Coordinator, Andrew Caettano, points out that the event supports the brand not only in generating business but also in building relationships and gathering feedback on product developments. “In every edition of BFSHOW we’ve closed deals during the show and also prospected new opportunities that materialized afterwards,” he says. Caettano projects that the upcoming November edition will yield results surpassing those recorded at last year’s event.

BFSHOW is expected to host around 350 footwear brands from Brazil’s main production hubs, encompassing companies of all sizes, segments, and market niches.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, already has 26% more international buyers registered compared to the same period in 2024 (August-to-August). Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event will take place from November 10 to 12 at the Distrito Anhembi in São Paulo/SP. 

According to a report prepared by NürnbergMesse Brasil, importers from Germany, Argentina, Aruba, Botswana, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, Gibraltar, Guatemala, Israel, Nigeria, Paraguay, Peru, Portugal, Tunisia, Turkey, and Uruguay have already registered. Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the fact that the trade show has become the main showcase for Brazilian footwear is drawing attention from buyers across all continents, including from markets that still do not import from Brazil. “We have the largest footwear industry in the Western world, offering quality, sustainability, and competitive prices. In this edition, as we face an unstable scenario regarding exports to the United States, the trade show becomes even more important for our industry, especially given the need to diversify markets,” said the manager.

Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, projects that more than one thousand importers from all continents are expected to attend the event. This presence will be driven by the combined efforts of the trade show’s projects and the Brazilian Footwear program—an initiative led by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—in addition to visitors arriving independently. “At the last edition of BFSHOW, held in May, international business alone exceeded R$ 240 million. Our expectations are very positive to match or even surpass that figure,” he projected. 

With more than 95% of its exhibition space already sold, BFSHOW is expected to host around 350 footwear brands representing all of Brazil’s footwear-producing regions, company sizes, segments, and niches. The trade show is projected to welcome over 12,000 national and international buyers. Registration is now open at www.bfshow.com.br.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, has already sold 95% of its spaces. With exhibitors from all Footwear Local Productive Arrangements (LPA), of all sizes, segments, and niches of activity already confirmed, the show—which is now open for visitor registration at www.bfshow.com.br—will take place November 10–12 at the Anhembi District in São Paulo/SP. The promotion is by the Brazilian Footwear Industries Association (Abicalçados) and the organization by NürnbergMesse Brasil.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that the event takes place at an important moment for the Brazilian footwear sector, given the challenges for maintaining exports to the United States due to the surtax applied to Brazilian products. According to him, in this context, with its buyer program, the trade show is even more focused on bringing international buyers in order to help the industry find alternatives to sell its footwear. “BFSHOW, as the biggest global showcase of Brazilian footwear, has an even more relevant role at this moment, as it presents us as the largest player in the West, with the production capacity to serve different markets with quality, design, and sustainability,” he explains.

Capillarity
According to the executive, BFSHOW will be the moment to showcase the strength of Brazilian footwear and its capillarity. “The United States is our largest buyer, and we are seeking ways to maintain exports while also needing to explore more destinations,” said Ferreira. For this edition, importers from countries such as Germany, Bolivia, Canada, Costa Rica, France, Guatemala, Peru, Portugal, Taiwan, and Zambia are already confirmed, in addition to the United States, which, despite uncertainties, is willing to negotiate and continue sourcing from Brazil. In the most recent edition of BFSHOW, held in May, more than 1,200 importers attended, generating business that exceeded R$ 240 million.

Content and Sustainability
The CEO of NürnbergMesse Brasil, João Paulo Picolo, emphasizes that BFSHOW will bring new releases from leading Brazilian brands in an excellent environment for hosting buyers from all over Brazil and much of the world. According to him, in addition to business, BFSHOW will feature a program with relevant content for the sector in its Arena (the schedule will be released in the coming months).

Another highlight is the synergy of the organizer with the sustainability principles valued by the sector. “The Brazilian footwear industry is the most sustainable in the world in this segment, and NürnbergMesse Brasil is aligned with this fact. In addition to the exhibition of sustainable footwear certified by Sustainable Origin, a large portion of the materials used at the trade show will be recycled,” he says. In addition to environmental sustainability initiatives, BFSHOW will also allocate 10% of the event’s organizational jobs to social labor, in partnership with the Parents and Friends of Exceptional Children Associations (Apae Brasil).

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 4th edition of BFSHOW, the footwear trade show held from May 19 to 21 at Distrito Anhembi in São Paulo/SP, generated BRL 240.75 million (USD 43.6 million) in international business, including deals closed on-site and those in progress. The figure comes from a report released by the Brazilian Footwear Industries Association (Abicalçados), which promotes the event organized by NürnbergMesse Brasil.

According to Paola Pontin, Business Coordinator at Abicalçados, the reported amount accounts only for deals made by the 175 international buyers invited through the trade show and the Brazilian Footwear program, an initiative carried out by the association in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). “The total business volume is certainly much higher, as we welcomed more than 12,300 visitors, around 1,200 of them from over 50 countries,” she explains. 

Rico Azeredo, Head of New Business at NürnbergMesse Brasil, emphasizes the joint effort by BFSHOW and Abicalçados to bring selected buyers from over 30 countries to the event. “At BFSHOW, we welcomed importers from every continent except Oceania. Many deals were closed on-site, while several others were set in motion for the coming months. The trade show is a major global showcase for Brazilian footwear,” he celebrates. 

Exports

Unlike last year, when the domestic market played a key role in driving footwear production growth, exports are expected to be the main driver in 2025. According to Abicalçados, footwear production is projected to grow between 1.4% and 2.2%, while exports are expected to increase by around 4% compared to the previous year. 

The trade show

Recognized as the biggest footwear trade show in Latin America, the fourth edition of BFSHOW featured 353 Brazilian brands. The next edition of the event will take place from November 10 to 12 at Distrito Anhembi in São Paulo/SP. The May 2026 edition is already scheduled for the 18th to the 20th, at the same venue.

The 4th edition of BFSHOW, the footwear trade show taking place from May 19 to 21 in São Paulo/SP, served as the stage for the official inauguration of the new Board of the Brazilian Footwear Industries Association (Abicalçados) for the 2025–2028 term. The ceremony was held on the evening of May 20, bringing together guests of the footwear entity at Distrito Anhembi. Businessman Ricardo Wirth, director of Calçados Wirth, based in Dois Irmãos/RS, took over as Chairman of the Board from Caetano Bianco Neto, who now continues as Honorary Board Member of Abicalçados.

During the ceremony, in an emotional speech, Bianco Neto emphasized the importance of the Association to Brazil’s footwear industry and the strengthened connection with all Brazilian footwear clusters during his term. “Today is a day of gratitude. Gratitude to the footwear industry, which gave me everything I have, gratitude to the Board I worked with, to our member companies, and to the Abicalçados team,” he said, naming every staff member of the Association. The former Chairman also highlighted the creation of BFSHOW as a long-standing demand from the national footwear industry. “Having a trade show led by the industry itself—with transparency and equal treatment for all exhibitors, regardless of size—was a long-time dream of Abicalçados, and it’s now a reality at this event,” he concluded.

The new Chairman, Ricardo Wirth, spoke about the challenge of taking on a leadership role at Abicalçados. “I take on this position as a personal commitment to the Brazilian footwear industry, with the mission of continuing to work for sustainability, competitiveness, and innovation in our sector,” he stated. A native of Dois Irmãos, Wirth has been involved in the industry since a very young age, beginning in 1964 with office work at the company. Founded in 1948, Calçados Wirth employs 1,000 people and produces over 7,000 pairs of shoes per day—90% of which are exported to more than 50 countrie

Tribute to Companies
The evening also included a tribute to Abicalçados member companies celebrating milestone anniversaries in the first half of 2025, in five-year intervals. Representatives of these companies took the stage to receive a trophy shaped like a shoe last.

New Board
In addition to Ricardo Wirth, the following members also took office on Abicalçados’ Board: Almir Manoel Atanázio dos Santos (Sincasjb), Ana Carolina Grings (Piccadilly), Analdo Slovinski Moraes (Bebecê), Astor Reinaldo Ranft (Calçados Pegada), Carlos Alberto Mestriner (Klin), Cláudio Chies (Grendene), Daniel Marcelino Gewehr (Via Marte), Giuliano Spinelli Gera (PG4 Galleria), Henrique Antonio Jorge (Luz da Lua), João Fernando Hartz (AZZAS 2154), João Henrique Hoppe (Grupo Dass), Jorge Bischoff (Bischoff Group), José Osterno Filho (Di Valentini), José Paulo Boelter (Grupo Sugar Shoes), Junior César Silva (Crômic Femme), Luiz Raul Aleixo Barcelos (Luiza Barcelos), Marcelo Henrique Lehnen (Dakota), Marcelo Paludetto (Democrata), Marco Lourenço Müller (Grupo Ramarim), Maria Aparecida Mestriner Colli (Pampili), Paulo Vicente Bender (Carrano), Pedro Bartelle (Vulcabras), Renato Klein (Sicergs), Rodrigo Amaral Martins (Sindinova), Samir Nakad (Sameka), Sérgio Bocayuva (Usaflex), Sergio Gracia (Kidy), Danilo Cristófoli (Cristófoli), João Altair dos Santos (Conforto), and Paulo Roberto Konrath (Lotus).

Serving as Honorary Board Members of Abicalçados are Caetano Bianco Neto (Chairman of the Board from 2019 to 2025), Paulo Roberto Schefer (Chairman from 2013 to 2016), and Rosnei Alfredo Silva (Chairman from 2016 to 2019). ry Board Members of Abicalçados are Caetano Bianco Neto (Chairman of the Board from 2019 to 2025), Paulo Roberto Schefer (Chairman from 2013 to 2016), and Rosnei Alfredo Silva (Chairman from 2016 to 2019).

The 4th edition of BFSHOW, the biggest footwear tradeshow in Latin America, brought together 353 Brazilian brands from May 19 to 21 at the Anhembi District in São Paulo/SP. The event was marked by closed deals on-site. Exhibitors highlighted the effectiveness of the record visitation, with over 12,300 buyers attending, including 1,200 from 60 countries. The total transaction volume will be announced in the coming days. The tradeshow is organized by the Brazilian Footwear Industries Association (Abicalçados) and managed by NürnbergMesse Brasil.

The Executive President of Abicalçados, Haroldo Ferreira, emphasized that the event demonstrated the strength of Brazil's footwear production, the fourth largest in the world and the largest in the Western Hemisphere. “Brazil is a major global showcase for footwear with design, innovation, and sustainability. BFSHOW, which featured companies responsible for more than 70% of national production, was a clear demonstration of this. Buyers, in addition to coming in large numbers, also closed deals,” Ferreira commented, adding that the “barometer” presented at the tradeshow offers optimism for the sector, which is expected to grow by more than 2% in 2025, reaching a production of over 940 million pairs of shoes.

Latin America’s Leading Trade Show
The CEO of NürnbergMesse Brasil, João Paulo Picolo, celebrated the fact that BFSHOW, now in its fourth edition, has already become the biggest tradeshow in the sector in Latin America. “With 30% more space, the tradeshow will continue to grow in the coming years,” he celebrated. “All the exhibitors we spoke with were very satisfied with the national and international visitation. The feeling is one of a job well done,” the CEO remarked, highlighting that 76% of the spaces for the November edition have already been sold.

Exhibitors
Having participated in trade shows for over 20 years, the CEO of Polo Go (Nova Serrana/MG), Ricardo Campos, stated that the company’s sales target was achieved on the first day of the event. “I’ve been attending trade shows for many years, in all states, and this one was the best in terms of business,” he said. A brand of the Ride group, which grew nearly 400% in revenue during the first quarter, Polo Go is confident about increasing sales in 2025.

Mariana Thomasi, Head of Revenue at Linus, São Paulo/SP, highlighted the qualified visitation of national and international buyers invited to the event. “The contacts were very qualified, and this was reflected at the tradeshow. We are excited about our participation, and this is certainly the beginning of a great partnership that will help position Linus in the B2B market,” Mariana emphasized, praising the large number of importers visiting the event, particularly from Latin America.

Suzana Santos, from São João Batista/SC, was also pleased with her company’s participation in the event. “We had excellent results, with the collection being well-received by the market,” celebrated Suzana Santos, the company’s Creative and Commercial Director. According to her, the international visitation was significant. “BFSHOW is on par with any international tradeshow when it comes to attracting buyers. We opened new export markets in the Middle East, Latin America, and Europe,” she said.

Buyers
Lorena Bertu, Director of Loff Shoes, Belo Horizonte/MG, shared that she found new suppliers of premium footwear at the tradeshow. “The event presented an important variety of 'finds'—leather shoes from smaller, more exclusive brands. We left here with all the purchases for our second semester,” she said.

Camille Torres Jara, Purchasing Manager at Nievecitas, Ecuador, attended BFSHOW for the third time. “From the beginning, we’ve worked with Brazilian footwear because it has unique design, technology, and is made with high quality. The event is excellently organized, with a mix of interesting products. We are progressively increasing the volume of Brazilian footwear purchases, and in this edition, we closed about 10% more deals than last May,” she stated.

The next edition of BFSHOW will take place from November 10 to 12 at the Anhembi District in São Paulo/Brazil. The May 2026 edition will be held from May 18 to 20, at the same location.

The announcement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in Julyncement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in July

Brazilian entrepreneur Caito Maia was a featured speaker on the final day of BFSHOW, the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil. The founder of Chilli Beans was invited to share his business vision, emphasize the importance of brand building in retail, and reveal the next steps for what has become the leading eyewear brand in Brazil—including the launch of an exclusive sneaker collection in partnership with Ramarim, expected to hit stores in July.   

“I was truly grateful and excited to be invited to speak here at BFSHOW. I’m putting all my energy into stepping into the footwear world, because we see a huge opportunity,” said the entrepreneur before taking the stage. “The sneaker we created with Ramarim is not only comfortable but also full of personality—it has that Chilli Beans edge, but it’s easy to wear. I’m really happy with the partnership and proud to have teamed up with someone who truly understands footwear. There’s a gap in the fashion and lifestyle sneaker market that’s not being filled, and that’s exactly what we’re aiming for.” lifestyle que não está sendo preenchida e é isso que queremos fazer”, contou o empresário antes de subir ao palco.

During his presentation, Caito shared the evolution of Chilli Beans, highlighted the brand’s current figures—with 1,400 stores around the world—and stressed the importance of innovation and staying relevant. “I was recently at Shopping Villa Lobos (SP), where we opened our very first kiosk back in 1999. Today, only three of the more than 250 stores from that time are still there. Most of the fashion brands from that era no longer exist. So the message is simple: if we don’t understand how the new generation thinks, we’re done,” said the entrepreneur.

Caito’s talk opened the final day of the BFSHOW Arena, a new feature introduced in this edition of the event, which welcomed major industry figures over its three-day program. Other speakers included Richard Stad, CEO of Aramis—who, like Caito, shared insights on the brand’s repositioning, his leadership journey, and lessons learned in the men’s retail market—Laís Miranda from Steal The Look; Bruna Olivo, co-founder and Creative Director at Lança Perfume; and Priscila Simon, Commercial and Trade Marketing Director for Multibrand Channels at Arezzo&Co.

The space also delivered strategic insights to support retailers in their purchasing decisions. Luana Lanzini and Luana Savadintzky, founders of the Fashion Directions platform, presented key trends in color, must-have products for the Spring/Summer season, and the rise of sport-inspired fashion in retail. The content was designed to enhance visitors’ decision-making when selecting footwear for their stores. The 4th edition of BFSHOW took place from May 19 to 21 at Distrito Anhembi, in São Paulo/Brazil

Unveiled exclusively at BFSHOW in São Paulo, the new footwear collections combine comfort, style, and technology to promote healthier walking

The sports footwear market continues to grow at a fast pace, driven by constant innovation. At the latest edition of BFSHOW — the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil — renowned brands unveiled new collections that combine technology, design, and functionality to meet the needs of consumers who are increasingly focused on everyday well-being.

Among the main highlights, one standout collaboration drew special attention: Topper, joined by futsal legend Falcão, presented new models from the line endorsed by the former athlete. The star’s favorite soccer cleats is the Maestro, which reflects his successful career on the court. “I’ve been with the brand for five years now, and the positive feedback on the products bearing my name just keeps growing,” the icon says.

For running and high-intensity training enthusiasts, Lynd’s highlight is the Y Flash line, featuring models with a modern look and performance-driven design. “Our brand is focused on training and running. We developed a unisex model to meet the needs of both women and men, and the Y Flash line delivers speed, comfort, and stability with every step,” says Ronaldo Lacerda, the company’s Commercial Director.

For those seeking versatility, Mormaii’s upcoming unisex Sportwear line is set to impress. Launching in September, the collection features EVA midsoles, rubber outsoles, and proprietary technologies that ensure lightweight comfort. “It’s a line with a distinct identity that resonates with people who are always on the move — from beginner runners to seasoned athletes,” explains Adriano Vieira, the brand’s Commercial Manager.

Whether for training, competing, or simply stepping out in style, the new launches presented at BFSHOW prove that sports and fashion go hand in hand—or foot in foot. “The event strengthens the connection between buyers and brands. With each edition, I’m impressed by the innovations and trends we discover and can bring to the consumer,” concludes soccer icon Falcão.

At BFSHOW, exhibitors are betting big on flip-flops and flats featuring colors and designs that celebrate Brazilian identity

The most national footwear in the world will reinforce its Brazilian identity in the Spring-Summer 2025/2026 season. Tropical prints, bold shades like neon green and flag green, and waterproof materials were among the top trends showcased by exhibitors at the 4th edition of BFSHOW — the biggest footwear tradeshow in Latin America. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, running through Wednesday (May 21) at Distrito Anhembi in São Paulo/Brazil

Fruits and palm trees, natural weaves, and tortoiseshell prints are some of the highlights from Ipanema for the upcoming season. “In our classic flip-flop models, we’re bringing animal prints, romantic themes with flowers and pets… The demand, especially for the Super Nova line, has been very strong at the trade show. We’re excited and receiving great feedback from clients,” says Daiane Fischer, Ipanema’s Marketing and Communication Manager. Another key bet for the brand is the Comfy Club collection, which focuses on modern comfort through a mix of materials, including injected soles, EVA insoles, and a variety of heel heights.

From the Coast to the Amazon

Tropical Brasil, from Juazeiro do Norte (CE), found inspiration in the world’s largest tropical rainforest for its new collection. “Our Amazon flows down through the country and branches out within Brazil, bringing various elements of Brazilian identity and our originality to the line of round, slim, square-toe flip-flops and clogs,” says Alice Rodrigues, from the Development team at Tropical Brasil and the author of the brand’s original prints.

Another exhibitor betting on prints is Linus, from São Paulo (SP). The brand is known for its anatomical, sustainable sandals inspired by the Birkenstock model. With six years on the market, the company chose BFSHOW to debut its first leopard-print sandal — in addition to its classic color palette, featuring soft pastel shades of yellow, blue, and beige. “We’re a timeless, genderless, and sustainable footwear brand. Launching our first print here is something we’re truly proud of. Being able to present it to our partners during our debut at BFSHOW, alongside brands we admire, is a great joy,” says Matheus de Arruda, Sales Supervisor at Linus, who also highlights that the products are made with 80% renewable-source materials. Concerned about waste, the brand also offers a recycling program that turns used sandals into gym mats, playground impact-absorbing panels, and more.

Focused on men's styles, Itapuã — from Cachoeiro do Itapemirim (ES) — unveiled its Sports Sandal line at BFSHOW. Designed for consumers looking for modern, comfortable flip-flops to wear before and after physical activities, the collection marks a shift from the brand’s flagship line, Urban. “In this collection, unlike our main line, we’re not using leather but alternative materials that can get wet. We’re betting on these sandals for lifestyle moments — whether before hitting the gym or the soccer field, or for a casual outing,” says Tatiana Ritzel, fashion consultant and designer at Itapuã, and partner at Estúdio Compor. She also highlights that the best-selling Gávea line features lightweight EVA flip-flops with anatomical insoles.

Brazilian brands unveil creative and functional solutions for the modern man’s wardrobe

Footwear continues to play a central role in men’s wardrobes, moving effortlessly between casual and sophisticated styles. According to the Fashion Consumption in Brazil survey conducted by Opinion Box, the country currently ranks 9th in the global fashion market—and one statistic stands out: 51% of consumers report that footwear is the most frequently purchased item. Consumo de Moda no Brasil, realizada pela Opinion Box, o país ocupa hoje a 9ª posição no ranking global do setor – e um dado chama a atenção: 51% dos consumidores apontam os calçados como os itens mais adquiridos.

With an eye on this consumer behavior and the growing demand for comfort, practicality, and design, brands exhibiting at BFSHOW—the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—are betting on innovative technologies for the upcoming season.

Check out five standout trends that combine performance and personality for the men’s segment:

1. Hands-Free Wear

Democrata introduces the Pace line—starring Brazilian actor Cauã Reymond—featuring a groundbreaking innovation among national brands: the Calce Fácil (Easy Fit) technology, which allows the sneakers to be put on without using your hands.

“This collection is one of the highlights of this edition. Designed specifically for the male audience, it offers a functional and innovative solution aimed at making everyday life easier—a concept still unprecedented among Brazilian brands,” says Breno Cintra, Marketing and Product Director at Democrata.

2. 2. Sneakers That Reflect Your Identity

Known for its bold and urban style, Cavalera introduces sneakers that serve as true canvases for self-expression. The highlight is a line of customizable sneakers, featuring vibrant aesthetics and neon details, designed to be painted and personalized by the customer.

“As a brand born from rock’n’roll, we seek a strong connection with music and art, channeling attitude and authenticity into every pair—with a distinct touch of our essence,” says Paulo Geminiano, Commercial Manager at Cavalera.

3. 3. Smart Ventilation

Ferracini is investing in well-being with its Dry technology—an internal ventilation system featuring an intelligent valve built into the sole. The solution helps regulate temperature and moisture, keeping feet cool and healthy even after long hours of wear.

4. 4. Extreme Lightness

Also developed by Ferracini, Fly technology reduces footwear weight by up to 35%. The enhanced lightness improves the wearing experience and offers greater freedom of movement—ideal for fast-paced routines.

5. 5. Outdoor-Inspired Design

Making its debut at BFSHOW, Bradok unveils a men’s line geared toward outdoor adventures, featuring boots and high-tops equipped with GripMaxx technology—a solution developed to deliver enhanced grip on trails and uneven terrain.

“In this collection, we combine performance and durability through the use of water-repellent leather, waterproof membranes, and sealed seams, ensuring greater traction and stability on rugged surfaces,” explains Flamarion Benate, from Bradok’s marketing team.

With concepts that blend innovation, style, and functionality, the men’s launches showcased at BFSHOW reaffirm the dynamism of Brazil’s footwear industry—an industry increasingly in tune with the profile of a demanding and trend-savvy consumer.

Com crescimento de 4,3% na sua produção em 2024, a indústria calçadista brasileira ultrapassou os números registrados na pré-pandemia, em 2019, alcançando mais de 929 milhões de pares produzidos. O dado foi apresentado na coletiva de imprensa realizada hoje (20) na BFSHOW, feira calçadista que acontece no Distrito Anhembi, em São Paulo/SP, entre os dias 19 e 21 de maio. 

Na oportunidade, em que também foi lançado o Relatório Indústria de Calçados – Brasil 2025, publicado pela Associação Brasileira das Indústrias de Calçados (Abicalçados), o presidente-executivo da entidade calçadista, Haroldo Ferreira, destacou as projeções para o ano. Segundo ele, em 2025, a indústria deve crescer entre 1,4% e 2,2%, chegando ao maior volume de calçados produzidos em 11 anos (entre 942,5 milhões e 949,9 milhões de pares produzidos). “A BFSHOW vem mostrando que chegaremos a esses números, que devem ser impulsionados, principalmente, pelas exportações, que devem crescer entre 2,1% e 5,2% ao longo do ano”, projetou. Já o consumo interno, que foi o motor do crescimento no ano passado, quando cresceu 8,4%, deve crescer menos. Ferreira frisou que, no primeiro trimestre de 2025, o crescimento da produção ficou em torno de 1%, ainda abaixo da banda projetada. “Porém, nos próximos meses devemos registrar um incremento mais significativo”, disse. 

Estados Unidos

O executivo da Abicalçados destacou que as projeções mais otimistas levam em consideração reflexos da guerra tributária entre Estados Unidos e China, que tem feito com que compradores norte-americanos busquem mais o mercado brasileiro. “Embora tudo possa mudar, bastando um canetaço de Trump, existe uma instabilidade no mercado e os compradores dos Estados Unidos vêm buscando fornecedores alternativos aos chineses”, explicou, ressaltando a presença de muitos compradores norte-americanos na BFSHOW. 

Importações

“Mas nem todas as notícias são positivas”. Dessa forma Ferreira introduziu um tema que tem preocupado a indústria calçadista nacional: as importações. Segundo ele, com a guerra comercial em curso, os exportadores chineses vêm buscando “desovar” sua produção em mercados que não o norte-americano, inundando não somente mercados cativos para o calçado brasileiro no exterior, mas o próprio mercado interno. “No primeiro quadrimestre, as importações alcançaram 16,6 milhões de pares, 28% mais do que no mesmo período do ano passado. Desses, a maior parte são provenientes da China, Vietnã e Indonésia”, comentou. 

Para conter o problema da invasão de calçados asiáticos, o dirigente da Abicalçados frisou que a entidade vem trabalhando com o Governo Federal para o aperfeiçoamento de mecanismos de defesa comercial, como as cotas de importação. Conforme levantamento da Inteligência de Mercado da Abicalçados, a cada 1 milhão de pares importados são perdidas, ou deixadas de serem criadas, 2,2 mil vagas na indústria calçadista brasileira. “É um problema muito sério e que vem sendo trabalho no âmbito federal”, concluiu. 

Números da feira

O CEO da NürnbergMesse Brasil, João Paulo Picolo, destacou o crescimento da BFSHOW, que na sua quarta edição já é a maior feira calçadista da América Latina. “Nesta edição, tivemos um crescimento de 30%, com um espaço total de 32 mil metros quadrados e mais de 350 marcas brasileiras. Já o pré-credenciamento de visitantes, entre lojistas e importadores, foi 60% maior do que na edição anterior, o que nos permite ter uma projeção bastante positiva com relação à visitação”, explicou. 

Competitividade

Representando a Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil), parceira na realização do Projeto Comprador da feira, por meio do Brazilian Footwear, a gerente de Indústria e Serviço da agência federal, Maria Paula Velloso, destacou a importância da feira para o fomento das exportações de calçados. “A Abicalçados é uma das principais parceiras da ApexBrasil para alavancar as exportações brasileiras”, disse. Segundo ela, a indústria calçadista brasileira, como a principal produtora do Ocidente, tem muito espaço para crescimento no mercado internacional. 

Movimento Próximos Passos RS

Lançado na feira do ano passado, o Movimento Próximos Passos RS, que ajudou mais de 3 mil pessoas atingidas diretamente pelas enchentes que assolaram o Rio Grande do Sul em maio de 2024, teve seus resultados apresentados. Ao todo, o Movimento, realizado pela Abicalçados em parceria com a  Associação Brasileira das Empresas de Componentes para Couro, Calçados e Artefatos  (Assintecal), Centro das Indústrias de Curtumes do Brasil (CICB) e empresários do setor, arrecadou mais de R$ 6,4 milhões em doações. O benefício foi distribuído, diretamente, para 3,17 mil pessoas em 33 cidades nos vales do Sinos, do Taquari e do Paranhana. 

Relatório

O Relatório Indústria de Calçados – Brasil 2025, lançado no evento com dados detalhados da indústria calçadista nacional e projeções, pode ser baixado gratuitamente no link https://www.abicalcados.com.br/publicacoes#nav-6. 

Também participaram da coletiva de imprensa o CEO do Bischoff Group, Jorge Bischoff; a diretora da Strike, Beth Brito; a diretora-executiva do Grupo Sugar Shoes, Rodaika Diel; o presidente da Klin, Carlos Mestriner; e o diretor comercial da Di Valentini, José Filho. 

DADOS 2024

PRODUÇÃO DE CALÇADOS (TRIMESTRE); +0,8% em relação ao mesmo período de 2024, para 212 milhões de pares

CONSUMO INTERNO (TRIMESTRE): +0,1% em relação ao mesmo período de 2024 

EXPORTAÇÕES US$ (QUADRIMESTRE): +1,5% (US$ 349 milhões)

EXPORTAÇÕES PARES (QUADRIMESTRE):+9,7% (39 milhões de pares)

DESTINOS QUADRIMESTRE: ARG (passou os EUA), EUA e FRA (em US$)

ORIGENS QUADRIMESTRE: RS, CE e SP (em US$)

IMPORTAÇÕES US$ (QUADRIMESTRE): +23,4% (US$ 188,9 milhões)

IMPORTAÇÕES PARES (QUADRIMESTRE): +28,3% (16,5 milhões de pares)

EMPREGO (TRIMESTRE): Criados +9 mil postos no período, terminando março com 291,3 mil postos diretos na atividade, 1,5% mais do que no ínterim correspondente de 2024.

PROJEÇÕES 2025

PRODUÇÃO EM PARES: Crescimento entre 1,4% e 2,2% (o maior volume em 11 anos)

EXPORTAÇÕES EM US$: Crescimento entre 2,1% e 5,2%

EXPORTAÇÕES EM PARES: Crescimento entre 1,2% e 4,1%

No primeiro dia da BFSHOW, marcas apresentam os novos rumos da moda que vão dominar os pés na próxima temporada

Cores marcantes, estilos que valorizam a identidade pessoal e releituras modernas de clássicos indicam que a ousadia e a personalidade feminina serão os grandes destaques nos calçados da Primavera/Verão 2025. As novidades foram apresentadas durante o primeiro dia da BFSHOW, maior feira calçadista da América Latina, promovida pela Abicalçados e organizada pela NürnbergMesse Brasil, que ocorre até o dia 21 de maio, em São Paulo, no Distrito Anhembi.

Segundo o Guia de Compras da BFSHOW, elaborado em parceria com o bureau Fashion Directions, os tons pastel, cherry, camel e rose nude são apostas certeiras para a estação. No pavilhão, quatro tendências se destacaram entre as coleções apresentadas: o vibrante tom cherry, os intensos neons, os delicados tons pastel e o retorno atualizado do animal print.

Apresentado como destaque na coleção da Beira Rio, o tom cherry conquista espaço por ser mais profundo que o vermelho tradicional e mais moderno que o bordô. “Ele transmite sofisticação com um toque ousado, sendo a escolha ideal para quem deseja marcar presença com elegância – tanto nos calçados quanto nos acessórios”, afirma Maribel Silva, diretora comercial e de marketing da Beira Rio.

Nesta edição, a marca apostou em solados de EVA para papetes e focou em sandálias e tênis na cor-desejo da estação. “Mesmo priorizando uma cartela centrada no tom cherry, também pensamos no conforto em diferentes alturas”, complementa Maribel.

A Petite Jolie investiu no impacto visual das cores neon, trazendo versões ousadas de amarelo-lima e roxo fluorescente. A proposta é evidenciar a energia vibrante e a liberdade de expressão do consumidor atual.

“São duas cores que contrastam entre si. Então, pensamos em incluir algumas opções para casar com a coleção, principalmente o uso de metais como um charme. O neon é uma aposta forte no verão, e cores vibrantes têm esse chamariz”, detalha Clarissa Lehnen, gerente de criação da Petite Jolie.

Também da Petite Jolie, os tons pastel seguem em alta na coleção “Gelato” – agora revisitados com acabamentos acetinados e paletas criativas. Amarelo, azul e rosa bebê aparecem em composições que equilibram delicadeza e autenticidade, revelando uma estética suave, mas com muita personalidade.

“Essa coleção faz uma transição do fim do inverno para o início do verão, então pensamos em trazer ao público bolsas e calçados com uma proposta neutra, porém dinâmica”, pontua Lehnen.

Já a marca Cravo & Canela trouxe uma releitura sofisticada do animal print, com versões atualizadas de zebra e até estampa de vaca, com novas combinações de cores neutras, entre tons terrosos e preto. Presente em bolsas e calçados, essas estampas reforçam a estética maximalista e mostram como o visual selvagem continua relevante – agora com um toque contemporâneo.

“A tendência que está em alta aqui e fora do Brasil é o cow print, estampa  de vaca, em inglês. Os clientes estão enlouquecidos com essa tendência, tanto que a trouxemos para o evento. Além disso, temos outras estampas de animal print que aliam luxo e conforto”, diz Ina Rocha, gerente de estilo da Cravo & Canela.

As apostas da Primavera/Verão revelam um consumidor mais plural, criativo e livre para se expressar. O mercado, atento a esses movimentos, responde com produtos que combinam impacto visual, inovação e identidade. 

Comedian Fábio Porchat attended the opening day of BFSHOW, the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association and organized by NürnbergMesse Brasil. As the face of the new marketing campaign for Coca-Cola Shoes’ Share a Coke collection, the artist visited the Sugar Shoes and Neorubber booth, where he spoke about the collaboration with the brand and hosted a footwear-themed version of his show Que História é Essa, Porchat?, listening to stories from company representatives and special guests. Que História é Essa, Porchat?, ouvindo histórias de representantes da empresa e visitantes convidados.

“I had a lot of creative freedom in this partnership. Taking a script that was already fun and making it my own was really cool. And the result is funny because it worked. When a company has an open mind and isn’t just focused on selling, it works. The more we can reach people through comedy, the more they connect with the brand,” he said. “Today, I’m really happy to be here sharing this story – and also listening to other stories,” Porchat added upon arriving at BFSHOW.

Inspired by Coca-Cola’s global campaign — which revisits the brand’s first personalized product initiative launched a decade ago — the line features two flip-flop models, initially available in black and red, and customizable with letter inserts. Soon, the collection will also include sandal versions in white and navy blue. The sneakers are fully customizable as well, with exclusive stickers and available in four different styles. stickers exclusivos e em quatro versões diferentes.

“We launched this campaign alongside the return of the personalized Coca-Cola cans, bringing back a hit from ten years ago that also featured Porchat, playing around with the name Kellen. The idea is to show that if you can’t find your name on the can, you’ll be able to personalize it on a Coca-Cola flip-flop. I think it’s a perfect match,” said Rodaika Diel, executive director at Sugar Shoes. match perfeito”, contou Rodaika Diel, diretora-executiva da Sugar Shoes.

The Share a Coke collection is now available at the brand’s physical and online stores, as well as through authorized retailers. At BFSHOW — which runs through Wednesday at Distrito Anhembi, in São Paulo — visitors can also personalize their flip-flops on the spot. 

With a 30% growth compared to its most recent edition, BFSHOW officially opened with 353 footwear brands from all of Brazil’s manufacturing hubs. During the opening ceremony, the strength of the industry was emphasized — even amid international economic instability, the sector is projecting growth of over 2% throughout 2025. The fourth edition of the show, taking place from May 19 to 21 at the Anhembi District in São Paulo, is expected to welcome more than 10,000 retailers from every Brazilian state, along with around 1,200 importers from 62 countries. The trade show is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

On the occasion, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasized the growth of the show organized by the national footwear industry through its representative entity: “It’s important to highlight that the strength of the Brazilian footwear sector is a direct result of the companies themselves, which — despite all the challenges, widely reported in the media every day — continue to create products with outstanding sustainability, quality, and design, supplying not only Brazil but also more than 160 countries around the world.” According to him, BFSHOW is more than just a trade show — it is “a tribute to the Brazilian footwear industry and to the national expertise in shoe manufacturing.” 

João Paulo Picolo, CEO of NürnbergMesse Brasil, highlighted the rapid growth of BFSHOW, which in just its fourth edition has already become the biggest trade show for the sector in Latin America. “We are among the three largest event organizers in the country, with a portfolio of more than 15 business trade shows across 28 different industries. And BFSHOW, now in its fourth edition, proudly stands as one of the greatest symbols of that growth. This edition brought remarkable results, including a record-breaking buyer project with 681 national and international buyers invited by the trade show and Abicalçados through Brazilian Footwear — the export promotion program carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil),” he said. 

Resilience

Representing the Government of São Paulo, the State Secretary for Government and Institutional Relations, Gilberto Kassab, emphasized the resilience of an industry that “makes Brazil proud.” “The footwear sector has faced countless challenges over the past decades and has continued to grow thanks to the strength of its companies. Of course, it still needs support, but it is a very strong segment of our economy and a driver of development across the country,” he said. 

The footwear hub of Rio Grande do Sul was represented by the state’s Secretary of Economic Development, Ernani Polo. “The footwear industry is strategic for the state of Rio Grande do Sul, and it is essential that we work together — government and industry — to support its development,” said the secretary, adding that one-third of the brands exhibiting at BFSHOW are based in Rio Grande do Sul. 

Payroll Tax Relief

Representing the presidency of the Federal Chamber of Deputies, Congresswoman Any Ortiz highlighted the partnership between lawmakers and the Brazilian footwear industry. She recalled the recent extension of the payroll tax relief, which — although not fully preserved — was ultimately secured after extensive negotiations between Congress and the Federal Government, and will remain in effect through the end of 2027. “This trade show is our foundation for defending the renewal of payroll tax relief. The development of the sector depends on a lower tax burden, as a means to foster formal employment by improving the competitiveness of our industry,” she stated.

The opening ceremony also featured a video message from Brazil’s Vice President, Geraldo Alckmin, who is currently in Rome. In the video, he emphasized the Federal Government’s efforts to improve the competitive conditions for national industry, citing the recently issued decree that regulates the law on accelerated depreciation. 

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)
More information and registration: www.bfshow.com.br www.bfshow.com.br.

The 4th edition of BFSHOW, the largest footwear trade show in Latin America, will not only generate business but also, for the first time, host talks focused on trends and business insights. Organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, the event will feature 353 exhibiting brands from May 19 to 21 at the Anhembi District in São Paulo/ Brazil

All presentations will take place at the Arena BFSHOW. On May 19, the program kicks off at 5:30 p.m. with Luana Lanzini and Luana Savadintzky, founders of the fashion and research platform Fashion Directions. Titled “Trends & Colors That Sell,” the talk will explore key trends and color palettes set to define the upcoming season, along with practical strategies for applying them to attract new customers. The second presentation of the day, scheduled for 6 p.m., will be led by Richard Stad, CEO of Aramis. Invited by the Sugar Shoes Group, the executive will speak under the theme “The Power of Restlessness,” sharing his leadership journey and the strategy that enabled the brand to double its revenue.

On the second day, May 20, Fashion Directions returns to the Arena BFSHOW for a presentation on “Key Products for the Upcoming Season.” Starting at 5:30 p.m., retailers will get an overview of the most sought-after items for the next fashion cycle.Later that day, at 6 p.m., the focus shifts to “The Power of Content to Drive Sales,” a session led by Isabella Aredes, content manager at the platform Steal The Look. In her talk, Isabella will explore how to turn trends and digital behavior into narratives that connect, engage, and sell—combining data, creativity, and authenticity.

The day of presentations wraps up at 6:30 p.m. with the panel “Influencer Marketing: Content, Creators, and Relevance,” featuring Isabella Aredes (Steal The Look), Bruna Olivo (Lança Perfume), and Luciana Wozdik (Arezzo&Co). The discussion promises valuable insights into the real impact of influencer marketing on the fashion industry.

The final day of BFSHOW (May 21) begins earlier, at 10:30 a.m. On this occasion, Caito Maia, founder of Chilli Beans, will take the stage with the talk “Building a Successful Brand.” Known for his bold style and forward-thinking approach, Maia—invited by Ramarim—will share how he built Chilli Beans by combining technology, purpose, and branding. He will also reveal, firsthand, a new development in the sneaker segment.

Immediately after, at 11:30 a.m., the talk “Sportiness on the Rise in Retail” will be presented by the “Luanas” from Fashion Directions. The specialists will discuss how the sporty aesthetic is reshaping retail—and how brands can tap into this trend to develop collections that are both modern and commercially appealing.

Check out the full schedule on the website. link.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

With 353 Brazilian brands already confirmed, the 4th edition of BFSHOW will host 681 buyers, including 175 international guests. As the biggest footwear trade show in Latin America, the event will take place from May 19 to 21 at Distrito Anhembi, in São Paulo/SP. More than 10,000 retailers and importers are expected over the three-day event — including guests selected in partnership with the exhibitors. The trade show is an initiative by the Brazilian Footwear Industries Association (Abicalçados) and is organized by NürnbergMesse Brasil.

Letícia Sperb Masselli, Relationship and Business Manager at Abicalçados, explains that the national and international guests were selected based on recommendations from the exhibitors. The invitations were extended by Abicalçados, through the Brazilian Footwear program — an export promotion initiative carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — as well as by the trade show itself. “Because BFSHOW was created by the footwear industry and is led by it, the event takes a collaborative and democratic approach, with decisions made alongside the exhibitors,” she says. The show is expected to receive more than 10,000 buyers, including 1,200 international guests from every continent. “Most domestic retailers and international importers attend independently, drawn by the largest footwear showcase in Latin America gathered in one place,” Letícia concludes.

30% growth in floor space
This edition of BFSHOW has grown by 30% in exhibition area, reaching over 32,000 square meters at Distrito Anhembi — making it the largest footwear trade show in Latin America. “At the fair, we bring together all footwear hubs, company sizes, segments, and niches,” says Rico Azeredo, Head of New Business at NürnbergMesse Brasil, emphasizing that the event marks the resurgence of large-scale footwear trade shows in Brazil.

Local buyers
One of the confirmed local buyers at BFSHOW is Alexya Nogueira, from Grupo Oscar — one of the leading retail groups in Brazil, with more than 180 physical stores across five states: São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina, and Pernambuco. “We’re looking for variety and new women’s footwear collections, and BFSHOW delivers a very complete experience, combining fashion, trends, and fresh launches,” she emphasizes.

Meirielle Cajueiro de Oliveira Torres, buyer at W&M, based in Recife/PE, has been sourcing footwear and accessories at BFSHOW for the past two years. “The trade show is a valuable opportunity to connect with suppliers, buyers, and potential partners,” she says.

International buyers
One of the confirmed international buyers is David Benzikry, CEO of Spring Footwear Corp., from the United States. Already working with Brazilian brands, he says this will be his first time attending BFSHOW. “We import more than US$50 million in footwear annually and are the largest national footwear distribution chain in the U.S. Brazilian footwear is a blend of fashion, functionality, and feeling,” he says. According to Benzikry, the company plans to establish new contacts at BFSHOW. “The tariffs between China and the U.S. are playing a key role in driving our search for new partners in Brazil,” he adds.

Nina Di Matteo, buyer at H & B Links Pty, from Australia, imports between 3,000 and 5,000 pairs of Brazilian shoes annually. “We want to increase that volume, as both of our stores sell exclusively Brazilian products. At the trade show, we’re looking for new suppliers of leather footwear,” she says.

Buyer Palath Veettil Muhammed Saheer, from Jamjoom Fashion in the United Arab Emirates, also plans to expand his selection of Brazilian products through new business at BFSHOW. “We already import Brazilian footwear for our 60 stores and want to continue strengthening this partnership,” he says. According to him, Brazilian footwear is in high demand in the Arab market due to its quality and design.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The biggest footwear trade show in Latin America, BFSHOW brings together all of Brazil’s footwear hubs and serves every product segment. For its 4th edition, the event—hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—is expected to feature more than 350 Brazilian brands across an area of over 30,000 square meters. The trade show will take place from May 19 to 21 at Distrito Anhembi, in São Paulo- Brazil, and registration is now open for visitors from both the domestic and international markets at www.bfshow.com.br.

The industry’s projected growth in production for 2025 sets an optimistic tone for BFSHOW, which will showcase Spring/Summer collections—typically the most profitable season for Brazil’s footwear sector—during its May edition. “BFSHOW will serve as a barometer likely to confirm our forecast of around 2% growth in footwear production throughout 2025,” says Haroldo Ferreira, Executive President of Abicalçados. According to him, while the global outlook remains uncertain—particularly due to the ongoing trade war—there is strong domestic demand and rising interest from international buyers, especially from the United States. “Since the U.S. announced a 145% tariff on Chinese footwear, we’ve seen growing interest from American buyers looking for alternatives to Chinese suppliers,” he explains. BFSHOW is expected to receive over 10,000 visits, including approximately 1,200 international buyers from every continent.

According to João Paulo Picolo, CEO of NürnbergMesse Brasil, BFSHOW has already established itself as the key meeting point between Brazil’s footwear industry and the global market. “In May, the leading footwear producer in the Western world—offering product diversity, quality, sustainability, and competitive pricing—will be at the trade show. BFSHOW is emerging as the main international sourcing platform for both domestic and international buyers in Latin America. All production hubs, product segments, and niche markets will be represented—from shoemakers to high-end boutiques,” he emphasizes.

Strong presence from Minas Gerais
One of the key footwear hubs featured at BFSHOW is Nova Serrana, located in the state of Minas Gerais, which will be represented by 74 exhibiting brands. Known for its focus on athletic footwear, the Minas Gerais cluster produces over 124 million pairs of shoes per year—accounting for 15% of Brazil’s total footwear output.

One of the confirmed exhibitors is Strike, from Nova Serrana. Producing over 2,000 pairs of sneakers per day for both domestic and international markets—with a focus on South America—the company has high expectations for BFSHOW. “We’re bringing an outstanding collection that will definitely catch buyers’ attention. In addition, we’ll be unveiling exclusive projects during the event,” says Strike’s Marketing Manager, Matheus Henrique Alves. According to him, the trade show serves as a key indicator that helps guide the company’s collection development and short-term commercial strategies. “We’re truly excited and have high hopes of welcoming loyal clients and opening up new markets during the event,” he adds.

According to Cíntia Costa Soares, Commercial and Development Director at Via Vip, participating in BFSHOW is now part of the company’s annual calendar—especially after the event’s move to São Paulo/SP. “We’ve taken part in every edition of BFSHOW, and the results have been excellent. In São Paulo, our company from Nova Serrana has secured more direct business connections and strengthened relationships,” she says. Producing an average of 4,000 pairs per day—ranging from sneakers to boots for both children and adults—Via Vip is optimistic about 2025. “At the trade show, we’re aiming to close sales geared toward Children’s Day, but we’ll also be presenting new collections and gauging retailers’ reactions firsthand. With these new products, we hope to reach every type of customer,” Cíntia adds.

São Paulo embraces BFSHOW
With 96 exhibitors confirmed, the state of São Paulo—responsible for more than 44 million pairs of shoes annually—has fully embraced the trade show organized by Abicalçados. Home to major names such as Alpargatas, maker of the Havaianas brand, São Paulo’s footwear sector will be strongly represented at the event, with new releases from companies of all sizes. One of the regional clusters taking part is Jaú, a city known for its women’s footwear production. For the local manufacturers, BFSHOW is a valuable opportunity to expand business both in Brazil and abroad.

Santa Flor, based in Jaú, has been part of BFSHOW since its second edition—the first one held in São Paulo—and expects a high volume of visitors from both domestic and international markets. “The trade show is essential for the industry, and moving it to São Paulo was a smart decision. It makes it easier for buyers from Brazil and abroad to attend and helps consolidate the calendar around a single, truly national-level footwear event,” says Helder Fernando Rascachi, the company’s Commercial Manager. Santa Flor produces more than 2,000 pairs of women’s shoes per day, 3% of which are exported.

The positive outlook is shared by Giovanna Mott, Director at Mariotta, also based in Jaú. “We’re feeling very optimistic about the upcoming BFSHOW, as the May edition traditionally coincides with a key buying season for retailers—summer collections,” she points out. According to Giovanna, both retailers and importers attend the event looking for products and opportunities tied to the most lucrative time of the year, which, according to Abicalçados, accounts for around 70% of annual footwear sales in Brazil. “At the most recent edition, we saw a strong turnout of both domestic and international buyers, creating excellent business opportunities,” she notes. For Giovanna, the event plays a vital role in showcasing the quality and diversity of Brazilian footwear to the world. Today, Mariotta produces 100,000 pairs of women’s shoes per month, exporting 15% of its output.

Ceará’s strength on display
The state of Ceará will be represented at BFSHOW by 23 exhibiting brands. Accounting for over 26% of Brazil’s total footwear production (around 225 million pairs per year), the Ceará footwear industry focuses primarily on Spring/Summer collections, offering high-quality flip-flops and beach sandals to both the domestic and international markets. With skilled labor, cutting-edge technology, and competitive pricing, Ceará is a major player in the sector.

One of the exhibitors from Ceará at BFSHOW is Tropical Brasil, a producer of flip-flops and beach sandals from Juazeiro do Norte. The company’s director, Ananias Neto, emphasizes that expectations for the trade show are very high. “This will be our second time participating in the event, and at our first edition, we had an extremely positive experience, generating numerous business opportunities both in the domestic and international markets,” he says. "Our participation provided excellent visibility and further solidified Tropical Brasil’s position within the national footwear ecosystem,” says Neto. For him, BFSHOW has become much more than just a business event. “It’s a strategic moment to update footwear fashion trends, strengthen ties with industry partners, and reaffirm the importance and strength of Brazil’s footwear market. It’s a showcase that demonstrates to both Brazil and the world the size, seriousness, and relevance of our sector,” says the director, who expresses his excitement for the upcoming edition. “Our expectation is to open new business opportunities, strengthen relationships with current clients, and resume conversations with international partners,” he concludes. Today, Tropical Brasil produces 240,000 pairs per month, exporting 5% of its output.

The ease of logistics, with the addition of a major national trade show in São Paulo, is highlighted by another exhibitor from the Northeast, Vizzia, a producer of sandals from Juazeiro do Norte. “The move of BFSHOW to São Paulo was very important, as it makes it easier for both national and international buyers to attend, streamlining the overall logistics of the event. We expect BFSHOW to bring back the best moments of the commercial trade shows that used to take place in São Paulo. The summer collection launch period is our key moment for exposure, so expectations are very high, especially in the international market,” says the company’s Export Manager, André Duarte Santos. Today, Vizzia produces an average of 15,000 to 16,000 pairs per day, exporting around 10%.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The surge in Brazilian footwear exports during the first two months of the year—more than 21 million pairs shipped, a 14.7% increase compared to the same period in 2024—is fueling optimism among footwear manufacturers ahead of the fourth edition of BFSHOW. Recognized as the biggest footwear trade show in Latin America in terms of both space and number of participating brands, the event will take place from May 19 to 21 at Distrito Anhembi, in São Paulo, Brazil.

Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the trade show has been attracting both domestic and, especially, international buyers seeking the excellence of Brazilian footwear. “Brazil is the leading footwear supplier outside Asia, combining quality and competitive pricing, particularly given the current exchange rate,” she explains. According to her, BFSHOW has already become an international reference for Brazilian footwear. “Since its first edition, the trade show has stood out for the opportunities and business generated for the international market. BFSHOW is the right place to win over international clients without leaving Brazil,” she adds.

Rico Azeredo, Head of New Business at NürnbergMesse Brasil, highlights the strong potential of the buyers registering for the event. “We already have confirmed buyers from key international markets, and we are seeing growing interest from the United States, Argentina, and European countries such as Spain, which in 2025 became the third-largest destination for Brazilian footwear abroad,” he notes. The organizer projects that the event will welcome more than 1,200 international buyers from all continents.

The prospect of boosting exports—or even kickstarting them—is one of the key reasons hundreds of companies participate in BFSHOW. Among them is Crep, a children's footwear manufacturer from São José dos Campos, São Paulo. The company’s CFO, Carla Crepaldi, shares that in November 2024, the brand secured its first international client at BFSHOW. “Since the second edition, we had been in talks with a major Peruvian wholesaler, but we had not yet formalized the export deal. Last November, we made our first international sale, and from now on, we plan to strengthen our presence in this market,” she says.

United States Sets Its Sights on Brazil
One of the confirmed international buyers is David Benzikry, CEO of Spring Footwear Corp., from the United States. Already working with Brazilian brands, he says this will be his first time attending BFSHOW. “We import more than US$50 million in footwear annually and are the largest national footwear distribution chain in the U.S. Brazilian footwear is a blend of fashion, functionality, and feeling,” he says. According to Benzikry, the company plans to establish new contacts at BFSHOW. “The tariffs between China and the U.S. are playing a key role in driving our search for new partners in Brazil,” he adds.

Summer Appeal in Spain
Another confirmed buyer at BFSHOW is Jose Antonio Albero, CEO of Nuez Moscada SL from Spain. With 400 stores across the country, the group already works with several Brazilian footwear companies and imports more than 20,000 pairs of Brazilian shoes annually. “Brazilian footwear is synonymous with vacations, leisure, and summer. For a country like Spain, where tourism is booming and summers are getting longer, Brazil offers the right product, combining competitive pricing with quality,” he says. At BFSHOW, Albero plans to visit existing suppliers and seek new manufacturers in the segment.

With a total area of over 32,000 square meters, the fourth edition of BFSHOW has already sold 93% of its exhibition spaces to Brazilian brands. Exhibitors interested in participating can visit the "QUERO EXPOR" section on the event’s website. Buyers can also use the same site to complete their pre-registration. www.bfshow.com.br. Neste mesmo site, compradores podem realizar o credenciamento antecipado.

SERVICE

4th BFSHOW
Date: May 19–21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The rising domestic demand for footwear fueled the industry’s production growth in 2024. Data compiled by the Brazilian Footwear Industries Association (Abicalçados), based on IBGE indexes, show that production grew by 3.5% compared to 2023. In total, 896.8 million pairs were produced, with 97.4 million destined for export.

Abicalçados’ executive president, Haroldo Ferreira, explains that production growth could have been even higher if not for the surge in imported footwear, particularly from Asia. Last year, imports increased by 26% compared to 2023, with about 90% of these imports coming from Asian countries, mainly Vietnam, China, and Indonesia. “Today, over 85% of our production is absorbed by the domestic market, which remained strong throughout 2024, with apparent consumption growing by 7.7%. However, a significant share of this positive domestic performance was captured by imports,” says Ferreira.

Close to Pre-Pandemic Levels
The 896.8 million pairs produced in 2024 nearly matched the volume recorded before the COVID-19 pandemic in 2019, when production reached 898.8 million pairs—just 0.2% higher than last year. Looking ahead to 2025, despite ongoing challenges, particularly in the international market, the sector is expected to recover losses caused by the global pandemic crisis. “2025 will be a challenging year, but we remain optimistic. In May, with BFSHOW—the largest footwear trade show in Latin America, held in São Paulo—we will have a clearer gauge of market trends,” Ferreira projects.

BFSHOW
BFSHOW is set to host more than 350 Brazilian footwear brands, welcoming retailers and importers from around the world. Taking place from May 19 to 21 at Distrito Anhembi in São Paulo, the event will showcase Summer collections, which account for over 70% of the domestic footwear industry's sales. More information is available at www.bfshow.com.br. www.bfshow.com.br.

The leading footwear trade show in Latin America, BFSHOW, will be 30% bigger in its fourth edition. Taking place from May 19 to 21 at the Distrito Anhembi in São Paulo, the event will cover a total area of 31,900 square meters, up from 22,500 square meters in May 2024. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the upcoming edition has already sold over 80% of its available spaces.

Abicalçados’ Executive President, Haroldo Ferreira, points out that despite an uncertain scenario, especially in international markets, expectations for the trade show remain strong. “The Summer collections to be showcased at BFSHOW account for more than 70% of the Brazilian footwear industry’s annual sales. Both exhibitors and buyers recognize that this is the ideal moment to stock up for a year in which we anticipate a 2% increase in production, driven primarily by the domestic market,” says Ferreira.

Latin America’s Leading Trade Show
João Paulo Picolo, CEO of NürnbergMesse Brasil, highlights the event’s growth, as it solidifies its position as the region’s most important business platform for the footwear industry in both scale and exhibitor quality. “BFSHOW brings together all the leading Brazilian footwear brands, attracting a significant number of buyers from across the country and five continents,” says Picolo. The upcoming edition is expected to feature more than 350 Brazilian footwear brands, representing all industry segments and production hubs.

A Democratic Space
BFSHOW is an exclusive platform for showcasing Brazilian footwear manufacturers, whether or not they are Abicalçados members. Exhibit spaces are still available—companies can apply by filling out the form at the link https://bfshow.com.br/expositor/.

With the conclusion of its third edition, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil—has established itself as the leading trade show dedicated to the footwear sector in Latin America. The event stood out for its strong industry representation, international reach, and impressive results. It was held at Distrito Anhembi, in São Paulo/Brazil, from November 11 to 13.

In November, the trade show brought together 330 brands and 238 exhibitors, covering 11,611 square meters of exhibition space within a total area of 25,000 square meters. Buyers from 51 countries—including Argentina, Ecuador, Paraguay, Israel, Kuwait, Libya, Mozambique, Botswana, Portugal, Switzerland, and Slovenia—were in attendance, contributing to a total of 10,495 visitors over three days, 1,130 of whom were international. These numbers reflect BFSHOW’s growing reach and prestige. “BFSHOW reinforced the Brazilian footwear sector’s projections for more than 3% growth in 2024 and an additional 2% in 2025. It was a showcase of Brazilian footwear to the world and will continue to serve as a key indicator of an industry that is so relevant to Brazil,” says Letícia Sperb Masselli, Abicalçados’ Business and Relationship Manager.

Another highlight of the event was the Buyer Program, a partnership between Abicalçados, the Brazilian Trade and Investment Promotion Agency (ApexBrasil), and NürnbergMesse Brasil, which brought in 638 buyers—478 from Brazil and 160 from international markets. “These figures speak volumes about the market’s potential. The trade show is still young, now in its third edition, with two of them already held in São Paulo. Moving the event to São Paulo was a strategic decision to further boost business opportunities and facilitate access for exhibitors and visitors alike,” adds Rico Azeredo, Head of New Business at NürnbergMesse Brasil. Beyond its strong numbers, BFSHOW has gained recognition for presenting the latest developments in the Brazilian footwear industry, reinforcing its role as a key hub for business, innovation, and strategic connections across the Latin American market.
Além dos números significativos, a BFSHOW tem se destacado por trazer o que há de mais atual na indústria calçadista brasileira, consolidando seu papel como referência para negócios, inovações e conexões estratégicas no setor latino-americano.

The next edition of the event will take place from May 19 to 21, 2025, at Distrito Anhembi. For more information, visit bfshow.com.br.

The 3rd edition of BFSHOW, footwear fair that brought together more than 330 brands between November 11 and 13, in the Anhembi District, in São Paulo/SP, registered record visitation and business. According to the organization, over the three days more than 10.4 thousand buyers passed through the pavilions of the event, which is twice as many as in November 2023. According to the Brazilian Footwear Industries Association (Abicalçados), the deals took place in important volumes, which will be tabulated in the coming days.

The CEO of Abicalçados, Haroldo Ferreira, points out that BFSHOW will be decisive for the positive expectations of the sector. For 2024, the forecast for growth in production exceeds 3%, to more than 890 million pairs. By 2025, growth will be around 2%, causing the sector to recover losses from the pandemic and reach more than 900 million pairs produced. “We have here a great showcase of Brazilian footwear for the world. We gathered, in these three days, the main brands of the country and buyers from more than 60 countries”, evaluates the director, stressing that at the fair, significant business took place both in the domestic and international markets. "To attract buyers from abroad, BFSHOW worked together with the Brazilian Export and Investment Promotion Agency (ApexBrasil). With these projects alone, 160 importers and five international journalists were invited to promote our product abroad”, Ferreira lists.

According to the CEO of NürnbergMesse Brasil, João Paulo Picolo, with each edition, BFSHOW demonstrates its growth and, therefore, has consolidated itself so quickly as the main event of the Brazilian footwear sector. “The fair is already an indispensable meeting point for professionals and the partnership of NürnbergMesse Brasil with Abicalçados has been fundamental to this success”, he comments. The CEO also says that the results of the third edition exceeded all expectations. “We are confident that BFSHOW will continue to evolve and strengthen the national footwear market. No wonder it is already among the main events in the company's portfolio. For the next edition, in May 2025, we expect a growth of 20% when compared to the number of exhibitors and visitors”, he evaluates.

"Right place and right time”
For Marcos Huff, director of Killana, from Três Coroas / RS, BFSHOW is a consolidated fair as the main one in the Brazilian calendar. According to him, during the three days, the exhibition received national and international clients focused on business. “BFSHOW is in the right place and at the right time, with logistical facilities and a very clear positioning aimed at the business. It is very similar to the main fairs in Europe”, he evaluates. Huff also points out that the company, in addition to receiving traditional customers, has opened new markets in Latin America, North America and Europe. “We had much better results than the fair held in May. For the May 2025 edition, we are even more optimistic, " he adds. Currently, Killana has a production of about 13 thousand pairs per month, of which it exports 60%.

The fair was also very positive for Crep, children's footwear industry of São José dos Campos / SP. The company's financial director, Carla Crepaldi, says the company opened its first international client at BFSHOW. "Since the second edition, we've been talking to a large wholesaler from Peru, but we had not yet formalized the export. In this edition, we made our first international sale, a market that we will work harder on from now on”, she celebrates. With a production of 600 pairs per day, the company sees BFSHOW as an important sales and relationship platform with the national and international markets and has confirmed their presence for the May 2025 edition.

With a visitation “much higher than last May”, Di Valentini, from São João Batista/SC, was quite satisfied with BFSHOW. According to the director of the company, José Osterno Filho, the fair had customers focused on business. “We have acquired new clients both domestically and internationally – in Algeria, Argentina, Bolivia, Ecuador, England and Guatemala,” he says. Producing 6.5 thousand pairs per day, Di Valentini exports about 12% of its production, mainly to South American markets.

Fidelis Ferreira, from the sales department at Calçados Maria Isabel, from Conceição do Coité/BA, says that he did good business at the event and left some others agreed upon for the post-fair. “I believe that we will have a growth between 20% and 30% in the business carried out here, in relation to the November 2023 fair, contact domestic and international market, from where we had visits from Canada and Argentina”, projects the shoemaker.

International
For the first time at BFSHOW, Arise buyer from Mozambique, Thembumenzi Souto, said that she has been buying premium Brazilian shoes since 2009, when she decided to exchange suppliers from Bulgaria for suppliers from Brazil. “When I met the Brazilian products, I realized that they had a much higher quality and variety. Currently, we work with seven brands from Brazil and BFSHOW is giving us the opportunity to expand our product mix here”, says the importer, stressing that the partnership of her network with the Brazilian footwear industry is very important for the company's growth.

National
Brazilian buyers were also positively surprised by the structure of the pavilions that hosted BFSHOW in the Anhembi District. Nostalgic for a time when large trade fairs took place on the site, before the renovation opened this year, shopkeepers stressed the quality of the renovation and the organization of the event. “I really liked the structure, with easy access and good distribution by segments”, evaluates the shopkeeper Vinícius Liessi dos Santos, from Calçado Franca, from Maringá/PR. According to him, the network closed deals and left many others agreed upon for the coming months.

The next edition of the BFSHOW will also take place in the Anhembi District, in São Paulo/SP, between May 19th and 21st, 2025.

Companies use recycled materials, green energy and reduce water waste

The footwear market is heated and is expected to reach the mark of 893 million pairs produced by the end of this year, an increase of 3.2% compared to 2023. This growth goes hand in hand with sustainability, a theme that has gotten prominence at BFSHOW, the main footwear fair in the country that was held between November 11 and 13 in the Anhembi District, in São Paulo. The fair featured the Arena Sustentabilidade space, an exhibition that presented products from ten companies, all of them developed with sustainable production practices and certified by Sustainable Origin.

Among the brands that stand out in the subject, is Pegada Calçados. At the fair, the company presented Pegada ECOSTEP, a footwear line with canvas upper and recycled cotton mesh, elastic PET yarn laces and recycled material soles. "ECOSTEP emerged as a way to communicate and consolidate our sustainability actions. Each pair is produced by reusing materials that would otherwise be discarded and adopting processes that reduce environmental impacts, bringing a new perspective to sustainable fashion, transforming recycled raw materials into modern and comfortable sneakers.", says Renata Scholles, Marketing Manager of the company.

“We observe a growing interest in topics such as sustainability and we know that this engagement reflects the trend of the Brazilian market, where more and more consumers prioritize products that combine environmental responsibility and durability. Therefore, we have further intensified our sustainable actions to meet this demand.", explains Renata. Pegada has received, in 2024, the Diamond level certification – the highest category - of the Sustainable Origin project, promoted by Abicalçados in partnership with Assintecal, which recognizes the best environmental, economic and social practices of the footwear industry. "This level indicates that we follow strict criteria in areas such as waste management, energy efficiency, traceability of raw materials and care for social responsibility, such as good working conditions and support for the communities where we operate,” she adds.

Modare Ultraconforto, from the Grupo Beira Rio S. A, also presents sustainable products at the fair, with the Bio-Nurture concept, which combines technology and nature, elevating women's self-care and sustainable well-being. The products are vegan and comfort-focused, meeting the growing demand for conscious and environmentally responsible choices. "Modare delivers comfort and care for the feet, as well as style at a much more affordable price than the competition. It reuses waste in the product and creates accessible store spaces, collaborating for the local economy throughout Brazil", explains Tiago Vicente, marketing advisor of the brand. The company also relies on zero water waste and the use of 98% green energy in its activities. 

Piccadilly is another company that values sustainable practices, operating with solar energy and zero landfill policies. Recognized for innovation and comfort technologies, Piccadilly has received, for the second time, the Diamond certification in Sustainable Origin. 

For the next season's collection, the brand launches the Gisa Doll shoe, with model's sole that incorporates 20% recycled waste, from the reuse of injection leftovers of the same material, which are ground and reintegrated into the production process. 

Actvitta and Olympikus brands brought their ambassadors to the BFSHOW, among them the golden duo Ana Patrícia and Duda Lisboa and the former marathon runner Vanderlei Cordeiro de Lima

Great Olympic athletes from Brazil visited BFSHOW, the largest footwear fair in the country, representing two brands that stand out for their support of national athletes. The first to pass through the corridors of the Anhembi District, in São Paulo/SP, were Lucas Mozela, from Paralympic swimming; and judoka William Lima, Olympic medalists in Paris 2024, both Actvitta ambassadors. 

William positively highlighted the experience of visiting the fair. “I have always been a lover of sneakers. So for me, it's a unique experience to be here. I want to go out and see the other exhibitors too”, said the judoka, who praised the partnership with the brand. "I have the brand in my day–to-day life, and it's indescribable to be an ambassador for a company that is so supportive of athletes-something we need very much.” sneakers. Então, para mim, é uma experiência única estar aqui. Quero sair e ver os outros expositores também”, contou o judoca, que enalteceu a parceria com a marca. “Tenho a marca no meu dia a dia, e é indescritível ser embaixador de uma empresa que apoia tanto os atletas – uma coisa que precisamos muito.”

Paralympic swimmer Lucas Mozela also highlighted the inclusive proposal of the new Calçados Beira Rio campaign. "Actvitta has also come to promote inclusion, reinforcing the image and further helping Paralympic sport gain visibility. I am very happy to be in this great event and next to this squad of great athletes”, he adds. squad de grandes atletas”, completa.

Ana Patrícia and Duda Lisboa, beach volleyball duo and gold medalists; and gymnast Arthur Nory, owner of a bronze medal, all from Paris 2024, closed the day at the Beira Rio stand. The trio also stars in the new Actvitta brand campaign. Ana Patrícia praised the duo's entry into the universe of fashion and footwear, and highlighted the good reception upon arrival at BFSHOW. “I am very happy to see the stand full of people to welcome us. It is an honor to be an ambassador for this brand that has believed in sport and has been giving us the opportunity to show our work.” Her partner Duda Lisboa, completes. “I am delighted to be alongside a company that supports sport but also values comfort and style.”

The welcoming reception from the audience also surprised Arthur Nory, also a bronze medalist on the solo at the Rio 2016 Olympic Games. “When we came in, we were surprised. Look at all this recognition! I'm very grateful to be here, representing such a great brand, so good and comfortable, and who still believes in and encourages the sport.” 

Ambassador of the Olympikus Brand, former marathoner Vanderlei Cordeiro de Lima also attended the event at the invitation of the Vulcabras group. A bronze medalist at the Athens 2004 Olympic Games, Vanderlei highlighted the opportunity to speak about the brand at the largest footwear event in Brazil. "Olympikus is a very important brand not only for sport, but for the Brazilian foot. I believe that the brand acts in a very democratic way, for people of all social conditions. It is a shoe made by Brazilians for Brazilians", finished the medalist. 

Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes

Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.

The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”

Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes. 

Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes. 

Children's Footwear Brands Take Center Stage at the Event

Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.

While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand. 

According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds. 

Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.

“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design. 

Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.

“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.

As leading men's footwear brands are showcasing their new collections through Wednesday at BFSHOW, the largest footwear trade show in Brazil, held at the newly opened Distrito Anhembi in São Paulo. Functional footwear is the common trend, with a spotlight on boots — whether they’re utilitarian, sporty, or casual styles suitable for both work and city wear.

One of the exhibiting brands, Democrata, presents its new collection featuring nine boot styles. The “Dusty” line brings an urban aesthetic with distressed leather and a vintage look. Another innovation from the brand is the new addition to the “Pulse” line, now with TPU-capsule soles on casual shoes. This collection's campaign stars Cauã Reymond and Gisele Bündchen.

Macboot, known particularly for its boots, combines comfort and durability in footwear designed for both daily use and outdoor activities. According to Renato Virgilio, Marketing Coordinator, a highlight for BFSHOW is the new Flutua+ technology, now present in nearly all Macboot lines, offering a non-slip sole and EVA midsole that provides maximum cushioning and added lightness. “We’re also adding a touch of sportiness and casual style to our Adventure line, making it a shoe suitable for urban environments too, taking you from the trail to the workplace,” he adds.

Ferracini's latest releases emphasize usability and diverse approaches with a desire for unique acquisitions. Their new lines include shoes and ankle boots that showcase a modern twist, featuring square shapes. The designs are also versatile and include an easywear system — reinforcing the brand’s goal to make footwear easier to slip on, catering to various needs.

Polo Go brings a sporty touch with cleat-style shoes inspired by iconic soccer styles. Known for its urban and casual portfolio with flat sneakers, the brand now adds a sporty element to its range. “These cleat-inspired shoes are highly popular here at BFSHOW, especially among trendsetters. It’s the product that has drawn the most attention from visitors. We’ve also introduced larger sizes, up to 44 and 45, which has been well received given the strong market demand,” says André Costa, CEO of Grupo Ride, which includes Polo Go alongside three other brands: Kids & Baby, Secrets, and Keep GOing.

Brazil's domestic market, which absorbs over 85% of national footwear industry sales, is expected to sustain the sector’s production growth through 2024 and 2025. This topic, alongside issues such as unfair competition from Asian footwear and international e-commerce platforms, was addressed during the press conference of the third edition of BFSHOW. The event, which started yesterday (11), will run until tomorrow (13) at the Anhembi District in São Paulo, Brazil.

Emphasizing a 4.8% growth in footwear production from January to September this year, according to IBGE data, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, noted that the domestic market should support industry growth of over 3% in 2024 and approximately 2% in 2025. “With this, by 2025, we should be able to recover the losses incurred during the pandemic, which caused a major disruption in the sector. This year, we expect to close with a production of over 890 million pairs of shoes, reaching up to 904 million pairs next year. In 2019, production was 898 million pairs.”

Unfair Competition
Ferreira further stressed that the growth in the footwear industry could be even more significant if not for the unfair competition from Asian-made footwear and international e-commerce platforms. “In 2024, we expect exports to decrease by around 20% and imports to grow by over 20%, primarily due to Asian countries. These products enter the Brazilian market at prices below standard market rates, engaging in predatory competition with our industry,” he explained. According to him, Abicalçados is working to expand the current antidumping measures—which today apply to Chinese footwear with a surcharge of $10.22 per pair entering Brazil—to include Vietnam and Indonesia. “Currently, Chinese production is shifting to nearby countries with even lower labor costs, which continue to practice dumping,” he added.

Trade Show
Following this, the CEO of NürnbergMesse Brasil, João Paulo Picolo, highlighted BFSHOW’s growth, driven by increased production and demand in the domestic market. “We have here a trade show that demonstrates the strength of Brazil’s footwear sector. With 238 booths and over 330 brands of shoes spread across a total area of 25,000 square meters,” he shared. Expected to attract over 10,000 buyers from Brazil and 60 other countries, BFSHOW has now become the leading footwear trade show in South America.

International
Mariele Christ, Industry and Services Coordinator at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), emphasized the international expansion of BFSHOW, which features two projects led by Abicalçados in collaboration with ApexBrasil through the Brazilian Footwear program. “The Brazilian Footwear program, renewed earlier this year, secures more than R$ 32 million in investments to promote Brazilian footwear exports over a two-year period,” she said. This third edition of the trade show includes the Buyer Project, hosting 26 international buyers from 16 countries, and the Image Project, which has invited five journalists from Angola, Chile, Colombia, Germany, and the United Arab Emirates. With the total number of buyers brought in through the joint effort of BFSHOW and both organizations, more than 180 importers from all continents are represented.

Challenges
Also present at the press conference, Pedro Bartelle, CEO of Vulcabras, Brazil’s leading producer of sports footwear, highlighted the issue of counterfeiting by showing a counterfeit “Olympikus” sneaker. “The Brazilian industry faces numerous challenges, from unfair competition to high taxes and labor costs, which are at least 40% higher than those in Asian countries. Counterfeiting is another serious issue in this list,” he stated.

The press conference was also attended by Roberto Argenta, President of Calçados Beira Rio; Vania Castilho Mestriner, Creative Director at World Colors; Paulo Barth, Commercial Director at Grendene; Rodrigo Martins, Commercial Director at Marina Mello; and Marcelo Paludetto, Commercial Manager at Democrata.

INDUSTRY DATA

2024 PRODUCTION (forecast): 882 million to 893 million pairs (growth of 1.9% to 3.2% compared to 2023)

2025 PRODUCTION (forecast): 897 million to 904 million pairs (growth of 1.1% to 1.9%)

DIRECT EMPLOYMENT AS OF SEPTEMBER 2024: 294.8 thousand (+14.6 thousand jobs created this year, though stock remains 2.1% lower than in the same period in 2023)

EXPORTS THROUGH OCTOBER 2024: 81.2 million pairs, -20.7% compared to the same period in 2023

2024 EXPORTS (forecast): 95.6 million to 101.2 million pairs (-19.2% to -14.5% compared to 2023)

IMPORTS THROUGH OCTOBER 2024: 29.8 million pairs, +20.9% compared to the same period in 2023 (three Asian countries—China, Vietnam, and Indonesia—account for approximately 80% of this volume)

The 3rd edition of BFSHOW, a footwear trade show featuring over 330 Brazilian footwear brands, opened on November 11 at Anhembi District in São Paulo, Brazil, reflecting the industry’s optimism and strong growth outlook for 2024 and 2025. 

Haroldo Ferreira, Executive President of the Brazilian Footwear Industries Association (Abicalçados), emphasizes that the rising demand, especially in the domestic market, brings renewed energy to the exhibiting footwear companies. “Not only has visitor traffic been excellent, but so have the results. Buyers are here, genuinely seeking to make deals and stock their shelves for the high summer and next winter season,” he comments, noting that growing domestic demand is fueling not just BFSHOW’s expansion but the entire footwear industry. “By year’s end, we expect production to increase by more than 3%, which will add to a projected growth of around 2% for 2025. With this momentum, we’ll surpass pre-pandemic production levels of 2019,” Ferreira highlights. 

João Paulo Picolo, CEO of NürnbergMesse Brasil, notes that from day one, BFSHOW has solidified its position as the premier business platform for the Brazilian footwear industry, bringing together brands from across Brazil and buyers from dozens of countries. “For three days, we’re offering a unique platform for exhibitors to showcase their latest products and strengthen their business networks. The new venue has also proven to be a great choice, providing easy access and a smooth flow of visitors,” he comments. 

Satisfied Exhibitors

Nelson Magagnin, Marketing Manager at Ramarim (Nova Hartz/RS), was impressed by the high visitor turnout on the fair’s first day. “The Ramarim booth was practically full all day long. Tomorrow should be an even better day,” he shares, adding that the brand welcomed buyers from all over Brazil and Latin America.

Representing the children’s footwear segment, Klin’s (Birigui/SP) Marketing Trade representative, Paulo Roberto Souza, described the first day as a success in building “valuable market relationships” and generating business leads. “Moreover, the show is very well-structured with a team ready to host our clients in style. We believe that tomorrow will be even stronger for business,” he highlights. 

BFSHOW

BFSHOW will run through Wednesday, November 13, and is expected to host over 10,000 buyers from 61 countries across its three days. The trade show is organized by Abicalçados in partnership with NürnbergMesse Brasil, a subsidiary of Germany’s NürnbergMesse Group. Learn more at www.bfshow.com.br. www.bfshow.com.br. 

Brazilians are increasingly taking up sports, evident in the recent boom in road running, athletic training services, and sports like padel and beach tennis. The “health generation” is trending, with the number of people joining the movement expected to rise. According to data from the Primary Healthcare Observatory by Umane, an association supporting public health promotion, 2023 saw the highest rate of active individuals since 2016, with an 8% increase. Young adults aged 18 to 24 lead this trend, being the most active demographic in the country.

The impact of this rise in sports participation is evident at BFSHOW, Brazil’s premier footwear trade show, held from November 11 to 13 at Distrito Anhembi in São Paulo. Diego Guinzelli, Head of Topper and Rainha, noted that both brands have seen a surge in demand for athletic shoes: “Both brands have experienced strong growth across our ‘Movement’ line for lighter sports and high-performance products. The demand is especially growing for performance-focused items, indicating a consumer shift toward serious sports practice,” he explains. movement, de calçados para esportes mais leves, como a de alta performance. A demanda tem aumentado principalmente entre os produtos mais performáticos, o que indica que o público tem investido mais na prática de esportes”, explica.

Topper is unveiling its latest release at BFSHOW: the Dominator Fuse II, a highly advanced product featuring breathability, cushioning, and heat transfer to help prevent injuries. Other highlights from the event, showcasing key market trends, include the Corre Supra by Olympikus, Mizuno Wave Rider 10 by Mizuno, and Tribase Reps 2 by Under Armour, all from Vulcabras.

Pedro Bartelle, CEO of Vulcabras, remarked on the growth in demand for athletic footwear over the past year: “Sportswear consumption has risen, particularly post-pandemic, with this new road-running trend. We've seen a significant increase in demand for high-performance products,” he notes.

SERVICE
3rd BFSHOW
Date: November 11 to 13, 2024 (Monday to Wednesday)
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)

Recognized as the gateway of Brazilian footwear to the world, BFSHOW, held from November 11-13 at the Anhembi District in São Paulo, has confirmed the participation of 160 importers from 32 countries and 478 domestic buyers. These key players were invited through a collaborative effort by the Brazilian Footwear Industries Association (Abicalçados), the Brazilian Trade and Investment Promotion Agency (ApexBrasil), and NürnbergMesse Brasil. In addition to the invited attendees, the 3rd edition of the show is expected to attract over 10,000 Brazilian and international buyers who will come to explore the latest offerings from more than 320 confirmed footwear brands.

The 160 buyers, representing 100 international groups, are coming to Brazil through invitations extended by BFSHOW and the Buyer Project, an initiative of Brazilian Footwear in partnership with ApexBrasil. “We are bringing importers from many of the top players in the footwear market across nearly all continents. The business prospects are promising, considering both on-site sales volume and the diversification of our exports,” says Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli. International participation is anticipated to play a vital role in boosting footwear exports in the year’s final quarter. From January to September, the industry exported more than 71 million pairs of shoes to over 150 countries.

Domestic Market
From the domestic market, Abicalçados and NürnbergMesse Brasil are inviting 478 buyers from 290 retail groups across every Brazilian state, together representing more than 3,000 stores. “Between January and August, footwear consumption grew by over 9% in Brazil. This positive trend will be reflected at the event, where retailers are not only seeking the latest seasonal trends but also looking for ready-to-ship products,” comments NürnbergMesse Brasil’s Head of New Business, Rico Azeredo.

São Paulo
This year, BFSHOW is permanently moving to the Anhembi District, located in Latin America’s business capital. The goal is to establish a meeting point between the world and the leading footwear producer in the Western Hemisphere, the Brazilian industry, which is set to manufacture over 890 million pairs this year.

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3rd BFSHOW
Date: November 11 to 13 - Monday and Tuesday (from 9 AM to 7 PM); and Wednesday (from 9 AM to 5 PM);
Location: Anhembi District (Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP)

Brazilian Footwear Industry Expected to Produce Over 900 Million Pairs by 2025 The Covid-19 pandemic significantly disrupted the Brazilian footwear industry. Traditionally reliant on the domestic market, where more than 85% of produced pairs are sold, the sector saw steep declines due to restrictions on physical retail. In 2019, 898 million pairs were produced, a number that dropped to 746 million in 2020, then gradually rose to 855 million, 886 million, and 865 million in the following years. For 2024, the Brazilian Association of Footwear Industries (Abicalçados) projects a production increase of up to 3.2%, reaching over 890 million pairs. By 2025, the association estimates a full recovery to pre-2019 levels, with a growth of up to 1.9%, resulting in a production of 904 million pairs.

According to Abicalçados, the domestic market, which had been dragging the industry's performance down since 2019, will play a key role in this recovery, supported by declining unemployment rates and rising income among Brazilians. "Between January and September, the association estimates an over 9% increase in domestic footwear consumption, which includes imports," explains Abicalçados’ Executive President Haroldo Ferreira. To meet this heightened demand, the 3rd edition of BFSHOW, Brazil’s largest footwear trade show with over 290 confirmed brands, will be held in November. “Retailers need to stock up, especially with the year-end holidays approaching, which are historically significant for our industry. Expectations for the show are the most positive yet,” Ferreira adds. Besides showcasing the latest Fall-Winter collections, the event will feature exhibitors with ready-to-ship inventory to supply Brazilian retailers and international buyers.

BFSHOW
João Paulo Picolo, CEO of NürnbergMesse Brasil, organizer of BFSHOW, shared that they anticipate more than 10,000 Brazilian and international buyers from all continents. BFSHOW will take place from November 11 to 13 at Anhembi District in São Paulo/ Brazil, bringing together footwear manufacturers across all segments, regions, and sizes. “It’s the only event in the country where retailers can find everything from major manufacturers to small-scale industries catering to specific boutique niches,” Picolo emphasizes.

Retailers can register for BFSHOW at www.bfshow.com.br.

BFSHOW, the leading footwear trade show in Brazil, will debut at the Anhembi District in São Paulo, Brazil on November 11, 12, and 13, with a strong environmental commitment. The 3rd edition of the event aims to increase the recycling rate of waste generated inside the venue by 30% compared to previous editions. The focus is on making the trade show increasingly sustainable, and this increase represents significant progress in proper waste disposal efforts.

Additionally, the event, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, has been encouraging exhibitors to join the movement. “We offer the Nürnberg Shared Responsibility Seal, encouraging partners to offset their carbon emissions, an initiative that can also be included in their ESG reports,” says Caroline Guedes, ESG Operations Coordinator at NürnbergMesse Brasil.

NürnbergMesse Brasil was a pioneer in Brazil, promoting proper waste disposal at its business fairs even before it became law in the state of São Paulo. The project, launched in 2023, has already directed 946 tons of waste to recycling, all originating from events organized by the company, including BFSHOW.

Another priority for the 3rd edition of the trade show is social inclusion. In November, 10% of the job positions in the event’s organization will once again be allocated to social labor, in partnership with Apae Brasil. “With an estimated audience of thousands of visitors and over 290 participating brands, BFSHOW remains a reference not only in innovation within the footwear sector but also as a model event committed to sustainability and social responsibility,” explains Cristian Schlindwein, Marketing and Strategy Manager at Abicalçados.

Sustainability Arena
At the trade show, visitors will be able to explore the Sustainability Arena, located at the event's entrance. In addition to showcasing the sustainability practices of the show and the Sustainable Origin certification, the space will feature the BFSHOW Sustainable Footwear exhibit. This area will display footwear models from exhibitors who use sustainable materials and prioritize reducing the environmental impact of their activities. “Sustainability is a core value for the Brazilian footwear sector, Abicalçados, and BFSHOW, which is why it will be prominently showcased at the entrance of the event,” concludes Schlindwein.

SERVICE
3rd BFSHOW
Date: November 11 to 13 – Monday and Tuesday (9 AM to 7 PM); Wednesday (9 AM to 5 PM);
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)
More information: www.bfshow.com.br www.bfshow.com.br

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The 3rd edition of BFSHOW, a trade fair held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, is supported by 16 footwear industry unions from all over Brazil. The event, which takes place from November 11th to 13th at the Anhembi District, in São Paulo/SP, already has more than 290 brands confirmed in an exhibition area of more than 11,000 square meters, double the size of last November's edition.

One of the supporting unions is the Footwear Industry Union of Franca (Sindifranca), which represents the sector in the city considered to be the capital of men's footwear in Brazil. The union, with the support of Franca City Hall, is taking part in the next edition of BFSHOW with the Franca Fashion Space. In this edition, there will be 15 companies in an area of around 220 square meters. “Business is expected to be very good, and we expect results to be higher than those achieved at the last show, which was R$800,000 in sales, not to mention relevant international contacts,” said the organization's president, José Carlos Brigagão do Couto, noting that BFSHOW is now a benchmark for trade fairs in the sector. “There was so much interest in taking part in the fair that the Espaço Moda Franca even had a waiting list. This proves that BFSHOW showed what it was here for and met the expectations of exhibitors and shopkeepers,” he concluded.

Also from São Paulo, representing the women's footwear segment, the Jaú cluster has been present since the first edition of BFSHOW. In this edition, the local industries will be present at a collective stand supported by the Jaú Footwear Industries Union (Sindicalçados Jaú) with a total of 12 exhibitors and 19 brands. “The fair provides a unique opportunity to boost business both for companies that are just starting to exhibit and for those that already trade significant volumes at the event. Since the first edition, there has been a significant increase in the volume of business and, as such, we expect a significant increase in November”, comments the union's president, Luis Felipe Rodomonte.

Representing Brazil's main children's footwear producing hub, the Birigui Footwear and Clothing Industry Union (Sinbi) will be at BFSHOW supporting 12 brands. “Of the supported brands, ten are certified with the Indication of Origin Seal, a guarantee of quality, comfort, creativity and sustainability that guide children's footwear. Taking part in events of great importance, such as BFSHOW, is essential for strengthening the brands in our cluster and increasing their visibility on both the national and international markets,” says the organization's executive director, Silvia Mestriner. According to her, the 3rd edition of the fair should exceed expectations in terms of visitors and results compared to the first shows. “With the constant dedication of the companies in our cluster, we are ready to present the most modern and innovative products, translating this into excellent business,” she said.

Largest state delegation
Nova Serrana, a footwear hub in Minas Gerais that is known for producing sports shoes, will be at BFSHOW with 59 brands, not just sneakers, but from other segments, the largest delegation from the state with a collective stand at the show. “And there's a chance that this number will increase next month,” warns the president of the Nova Serrana Intermunicipal Footwear Industry Union (Sindinova), Ronaldo Lacerda. “BFSHOW helps companies better define their plans for next year. Our expectations are very positive,” he said.

In addition to the unions listed, BFSHOW has the support of the footwear industry unions of Rio Grande do Sul (Sicergs), Campo Bom/RS, Dois Irmãos/RS, Estância Velha/RS (Sicev), Farroupilha/RS (Sindicalfar), Igrejinha/RS (Sindigrejinha), Novo Hamburgo/RS (Sic), Parobé/RS (Sindicap), Sapiranga/RS (Sics), Bahia, Fortaleza (Sindicalf) and Paraíba (Sindicalçados Paraíba).

The footwear sector is one of the industries with the highest concentration of SMEs in Brazil: out of 53,000 companies in the country, 92% are small and micro enterprises. When combined with medium-sized businesses, according to RAIS 2022, they account for over 5,000 companies that employ nearly 140,000 people, based on 2023 data from the Ministry of Labor and Employment's. To stand out and strengthen the economy, many brands will participate in the 3rd edition of BFSHOW, the main footwear trade show in Brazil, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil. The event will take place from November 11 to 13 in São Paulo/SP, bringing together hundreds of manufacturers and thousands of Brazilian retailers and international importers. The second edition of the event, held in May, attracted over 9,000 national and international visitors.

An important market for small, medium, and micro-sized footwear entrepreneurs, BFSHOW provides access to retailers and importers who would otherwise be out of reach for these businesses. "BFSHOW encouraged us to aim higher. We were present at the last edition and will continue participating, seeking new markets outside Brazil, which is one of our main goals. The event is a major and important showcase for the sector," says Cacio Piccoli, director of Tree Shoes, a medium-sized company from Santa Catarina state. Producing around 1,000 pairs per day, Tree Shoes’ strategy focuses on staying away from mass production, betting on product diversification combined with creativity, quality, and comfort. The company operates throughout Brazil and exports to countries such as Ecuador, Bolivia, Peru, and Paraguay.

"BFSHOW has established itself as a meeting place of opportunities for Brazilian SMEs with retailers and vendors from around the world, increasing the visibility of these brands and, consequently, their sales. We offer the best conditions for them not only to showcase their products but also to grow and expand their presence in both national and international markets," says Rico Azeredo, Head of New Business at NürnbergMesse Brasil.

However, being an SME comes with many challenges. Isaque Weber, Commercial Manager of Werner Calçados, lists labor costs, technology, raw materials, bureaucracy, and even inter-state tax issues as the main difficulties faced by entrepreneurs in the sector. “Large groups can negotiate better raw material prices and have greater advertising and marketing investment power, for example. These are challenges that Werner Calçados has faced and overcome throughout its 55-year history, allowing us to stand out in the industry. We offer high-quality shoes with unique designs and comfort, which keeps us strong in the market," he adds.

The medium-sized company from Rio Grande do Sul has a strong presence both in Brazil and abroad, with representatives in 80% of Brazil’s states, as well as an internal team that directly serves retailers in other regions. Internationally, Werner Calçados does business in over 40 countries, with a significant presence in Italy, France, Portugal, Chile, Uruguay, Ecuador, and Argentina. "BFSHOW provides the opportunity to launch our new products to key national and international players. It streamlines our networking by bringing top buyers from Brazil and abroad to the event, offering us great visibility and allowing us to reach both markets at once."

In the last edition of BFSHOW, 35% of the 318 exhibitors were categorized as micro and small businesses, and 49% as medium-sized companies. Entrepreneurial support institutions organized collective spaces to help these businesses participate in the event. Sebrae-RS brought the Estação Moda RS, a shared space for 18 micro and small businesses affected by the floods in May, to the first edition of the event in São Paulo. During the event, they closed deals exceeding R$ 44 million, selling over 55,000 products to around 500 different buyers, according to Sebrae.

For the November edition, one of the initiatives to promote SME participation comes from the city of Franca. Through a public notice, the city's Development Department will select 15 footwear and accessory manufacturers from the region to participate in the collective stand of the Espaço Moda Franca project. “BFSHOW is a unique opportunity for all players in our sector. For exhibitors, it offers the chance to showcase their products to new buyers, gaining different clients and markets. For retailers, it’s an event that brings together the best and most modern products all in one place at once, saving hours of research and negotiations," concludes Letícia Sperb Masselli, Abicalçados' Relationship and Business Manager.

Registration Open and New Venue

Registration is now open for retailers, importers, and industry professionals through the website bfshow.com.br. In November, the event will move to a new location, taking place at the newly renovated Distrito Anhembi, in the northern part of São Paulo. With 64,000 square meters of exhibition space, a convention center, hotels with over 7,000 rooms within a 5-kilometer radius, a 13,000-square-meter restaurant, and areas for relaxation and nature, Distrito Anhembi represents an important step in making BFSHOW one of the leading trade shows in the world.

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3rd BFSHOW
Date: November 11 to 13, 2024 (Monday to Wednesday)
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)
For more information and registration

Brazil's leading footwear trade show, BFSHOW, is expected to confirm the optimistic projections for the sector in 2024 and lay the groundwork for continued growth in the coming year. This is the expectation shared by event promoters and confirmed exhibitors, such as Democrata, Via Marte, and Di Valentini. The 3rd edition of the show, which will take place from November 11th to 13th at the Anhembi District in São Paulo/SP, is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

With production growth projected to exceed 2%, reaching over 870 million pairs, the national footwear industry views the trade show as a "thermometer" that will confirm these positive expectations. "The need to restock for the end of the year, given the retail growth throughout 2024, allows us to make a positive business forecast for BFSHOW," says Haroldo Ferreira, Executive President of Abicalçados.

The event's location is another key attraction, as the trade show remains in São Paulo, now at a permanent venue—the newly renovated Anhembi District. This venue offers easy access for visitors from the capital, other regions of São Paulo, other Brazilian states, and international guests. "BFSHOW is the only footwear trade show held in the economic capital of Latin America, which alone consumes more than 40% of the footwear produced by the national industry. In addition, the logistical advantages, with proximity to both Guarulhos International Airport and Congonhas, further attract visitors from major consumption hubs in Brazil and abroad," points out João Paulo Picolo, CEO of NürnbergMesse Brasil.

The optimistic outlook is echoed by the exhibitors already confirmed—currently over 270 of the leading Brazilian footwear brands. One such brand is Democrata, based in Franca/SP, a traditional producer of men's footwear that recently launched its first line of women's shoes. The company's Commercial Director, Marcelo Paludetto, emphasizes the highly positive outlook. "2024 has been a great year for Democrata, both in the domestic and international markets, with an expected 16% growth. BFSHOW will help solidify this and set the stage for about 15% growth in 2025, considering both domestic sales and especially the company's exports," he predicts.

Industry Thermometer
For Daniel Gewehr, Director of Via Marte, one of Brazil's leading producers of women's footwear, the expectation for BFSHOW is positive, particularly regarding the presence of retailers from São Paulo and the Northeast of Brazil. "BFSHOW's location will be key in attracting these visitors, as well as importers, due to the convenient access provided by the proximity to an international airport," Gewehr points out, adding that the company aims to increase its export share from 12% to 17% in 2025. According to him, the company's performance at the show will serve as a thermometer, with an estimated production growth of 5% to 8% by the end of 2024.

Di Valentini, a women's footwear producer based in São João Batista/SC, sees BFSHOW as an opportunity to confirm a 5% production growth for 2024, followed by an 8% increase next year. "We will be at the show in full force with our entire sales team and the complete Winter 2025 collection. I'm confident that BFSHOW will be a key step in achieving our growth targets," forecasts José Osterno Filho, the brand's Director.

Trade Show Growth
In its third edition, BFSHOW has already become the largest footwear trade show in Brazil, featuring over 11,000 square meters of exhibition space—double the size of last November's edition—at the modern Anhembi District in São Paulo. The November event is expected to attract over 10,000 national and international buyers, with importers being brought in through a joint effort by Abicalçados, NürnbergMesse Brasil, and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

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3rd BFSHOW
Location: Anhembi District - Av. Olavo Fontoura, 1,209, Parque Anhembi, São Paulo/Brazil
Date: November 11 to 13, 2024 (Monday to Wednesday)

Footwear Trade Show BFSHOW Announces Floor Plan with 92% of Space Sold The 3rd edition of the BFSHOW footwear trade show, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, has already sold 92% of its exhibition spaces. Recognized as the main footwear trade show in Brazil, the event will take place from November 11th to 13th at the Anhembi District in São Paulo, Brazil.

Haroldo Ferreira, the Executive President of Abicalçados, notes that the growth of the event and the engagement of footwear companies are reflected in the numbers achieved for this third edition. "We have over 11,000 square meters of exhibition space, compared to 5,500 square meters for the corresponding collection show held in 2023. In other words, we’ve doubled the space and will continue to grow, as both the industry and footwear retailers have recognized BFSHOW as the main business platform for the sector in Brazil," emphasizes Ferreira, adding that the previous November event featured 127 brands, while this third edition already has 238 confirmed.

Waitlist for 2025
According to João Paulo Picolo, CEO of NürnbergMesse Brasil, BFSHOW's success is so significant that there is already a waitlist for the Summer edition, set to take place in May 2025. “The forecast for 2024 is a 2% growth in the footwear sector, which will require retail replenishment. Expectations are high for significant deals during and following the event, with negotiations initiated at the show," Picolo predicts.

The list of exhibitors for the November show is available on the BFSHOW website, where visitors can also register for the event. Check the updated floor plan here. aqui.

The 3rd edition of BFSHOW, Brazil’s leading footwear trade show organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, is generating high expectations for the national footwear industry. The event, which will take place from November 11 to 13, will bring together manufacturers responsible for 80% of the country’s production, along with thousands of Brazilian retailers and international buyers from around the world.

Haroldo Ferreira, Executive President of Abicalçados, emphasizes the positive moment for the national footwear industry and expects this to be reflected at the trade show. "This year, we expect to produce approximately 870 million pairs, an increase of over 2% compared to 2023, with growth driven by the domestic market. BFSHOW serves as a barometer for the sector and should reflect this favorable moment for domestic consumption," he projects.

Expertise
João Paulo Picolo, CEO of NürnbergMesse Brasil, says that the organizer, in partnership with Abicalçados, is behind the largest footwear trade show in South America, combining the company’s expertise with Abicalçados’ sector knowledge. "NürnbergMesse has brought the experience of major international events to the Brazilian footwear market, establishing the continent’s largest footwear trade show, not only in terms of business volume but also in the quality of exhibitors and buyers, all carefully selected based on recommendations, purchasing potential, and market reach," he explains.

Top retailers confirmed
One of the major brands confirmed for BFSHOW is Constance, which operates more than 280 stores across Brazil and sources its suppliers directly at the trade show through private label agreements.—where the products bear the client’s brand. Alessandra Noronha, the company’s Product Director, emphasizes that the trade show is an opportunity to see and connect with Brazil’s leading footwear and accessory suppliers, "all gathered at an event that breathes fashion, trends, and innovation." According to her, the brand's outlook is highly positive. "We want to further strengthen our relationship with our key suppliers, who are preparing their industries to meet our growing demand. We're also looking to explore opportunities to develop new suppliers for our partner portfolio," she notes.

Tatiany Lemes, Product Manager at Studio Z, one of the main footwear retailers in southern Brazil, highlights that BFSHOW is the largest national meeting between footwear suppliers and retailers. " At the trade show, all of our key partners will be gathered, greatly streamlining negotiations. In just three days, we will gain insight into the top trends in the footwear market, which will guide our purchasing decisions for the end of the year, especially for the holiday season," says Tatiany, adding that, in addition to new product launches, BFSHOW offers excellent immediate purchase opportunities to replenish stock. "With all the top manufacturers and retailers from Brazil present, as well as industry leaders, BFSHOW provides us with a detailed market overview, offering insights into consumer behavior and even the socio-economic conditions of our partners," the manager concludes. Studio Z operates 105 stores in some of Brazil’s major footwear consumer markets.

Registration now open
BFSHOW is now open for registration for retailers, importers, and industry professionals at bfshow.com.br.

The second edition of the fair, held in May, attracted over 9,000 national and international visitors, who conducted business with Brazilian footwear manufacturers.

SERVICE
3rd BFSHOW
Date: November 11 to 13 - Monday and Tuesday (from 9 AM to 7 PM); and Wednesday (from 9 AM to 5 PM);
Location: Anhembi District (Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP)
Further information: www.bfshow.com.br.

As the largest footwear producer in the Western Hemisphere, with approximately 870 million pairs manufactured annually, Brazil's footwear industry is set to gather for the 3rd edition of BFSHOW. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, this major industry event will take place from November 11 to 13 at the Anhembi District in São Paulo/Brazil, showcasing new collections from hundreds of exhibitors to buyers from around the globe.

Abicalçados' Relationship and Business Manager, Letícia Sperb Masselli, highlighted the event's growth in both space and the number of participating brands. The previous edition in São Paulo attracted 318 exhibitors and more than 9,000 buyers from Brazil and across the continents—a figure expected to rise in November. "For many years, Brazil lacked an international trade show that truly represented the scale of the Western Hemisphere's biggest footwear industry. The BFSHOW is more than just a business-focused trade show; it is our meeting point with the world, where all the leading brands from various segments, sizes, and regions of Brazil will be represented," Masselli emphasized, adding that the event will feature collections from brands responsible for around 80% of the national production.

NürnbergMesse Brasil's Head of New Business, Rico Azeredo, shared that the organizer is preparing a "memorable" event for the national footwear sector, rekindling the nostalgia of the grand trade shows that once took place in São Paulo. "The BFSHOW will reflect the excellence, structure, and quality of Brazil's footwear sector for our hundreds of exhibitors and thousands of visitors," Azeredo noted.

"Key Event on the Calendar"
For Ramarim, a footwear producer from Nova Hartz, Rio Grande do Sul, participating in BFSHOW is crucial for fostering new business relationships and strengthening connections with key industry players worldwide. "We are convinced that by participating, Ramarim can better communicate our values and objectives, enhance our brand visibility, and build stronger partnerships," said the group's vice president, Marçal Müller. According to him, BFSHOW, as "the meeting point for Brazilian footwear and the world," will be where the company launches its collections for the upcoming season. "Additionally, we will hold our national sales convention prior to the trade show, as BFSHOW has become the main event on our calendar, bringing together sales representatives from all the states where we operate," Müller added.

Recognizing BFSHOW's relevance as the leading Brazilian trade show for launches, Pegada, a footwear manufacturer from Dois Irmãos, Rio Grande do Sul, will present its entire collection at the event. The company also plans to hold its national sales convention alongside the trade show. According to Pegada’s director, Astor Ranft, BFSHOW is a vital meeting point for manufacturers, distributors, and retailers in the footwear sector. "By bringing everyone together in one event, the trade show facilitates networking, fosters new commercial partnerships, and showcases the latest market trends. BFSHOW is a platform that enhances brand visibility and allows companies to reach new markets both nationally and internationally," Ranft highlighted, adding that BFSHOW strengthens the Brazilian footwear industry. "São Paulo’s selection as the host city also amplifies the reach of participating brands, given its proximity to major consumer centers and easy access for international buyers, further positioning Brazil as a global player in the footwear sector," he concluded.

Launches and Positive Expectations
Representing the footwear hub of Nova Serrana, Minas Gerais, Lynd's director, Ronaldo Lacerda, expressed high expectations for BFSHOW. "BFSHOW is an iconic event for Brazilian footwear trade shows, the largest in terms of exhibiting brands and significance. We are confident that Brazilian and international buyers will attend this third edition," Lacerda projected, noting that during the event organized by Abicalçados, the sector gathers to observe trends, conduct business, and reflect on the industry’s direction in the country. "This is an international trade show, a showcase that highlights our footwear and excellence to the world. We will bring 100% of our 2025 launches to the trade show," Lacerda added. He pointed out that while the domestic Brazilian market is essential, exports drive growth as there are many untapped or expandable markets. "That's why BFSHOW plays such a fundamental role, connecting us with the world and bringing business opportunities and visibility to our industry," he concluded.

Kidy, a children's footwear manufacturer from Birigui, São Paulo, will also be present at BFSHOW. "We have always been strong participants in trade shows focused on business, launches, and innovation. There was a significant gap without an internationally relevant trade show in São Paulo, with all its logistical and structural advantages, and we were in need of an event of this level to showcase our products," said the company's national sales manager, Rafael Menezes. According to him, Kidy is confident that once again the trade show will drive business at a time when the company is expanding its customer base both domestically and internationally. "At the 3rd edition of BFSHOW, we will reveal our collections for the season to Brazilian retailers and international buyers. The May edition in São Paulo yielded excellent results. More than just business expectations, BFSHOW allow us to strengthen relationships with buyers from Brazil and around the world, opening new markets and perspectives for the company," Menezes added.

Post-Show Impact
The quality of buyers attending BFSHOW is another standout feature of the event. Leveraging Abicalçados' expertise in inviting key national and international players, the trade show is known for generating results during and after the event in what is referred to as the "post-show." "BFSHOW positions itself as Brazil's premier footwear trade show, with a strong structure that not only generates business but also provides national and international visibility for its exhibitors," evaluated Dilly Sports' marketing manager, Rafael Russo, whose company manufactures the brands West Coast and Mormaii. According to him, previous events demonstrated significant business activity following the trade show, with negotiations initiated at the event. "I also believe that the fact that BFSHOW is held in São Paulo facilitates attendance by buyers from across Brazil and major world markets due to logistical and cost advantages," Russo concluded, hinting that the company will launch all its collections at BFSHOW.

Market
The 3rd edition of BFSHOW comes at a time when Brazil's footwear industry is on a recovery path, preparing for growth of 9% to 22% in 2024, following a production downturn in 2023.

To secure your spot at BFSHOW, visitors can register on the website to receive first-hand updates about the opening of accreditation at https://bfshow.com.br/visitante/. open.

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3rd BFSHOW

Date: November 11 to 13, 2024 (Monday to Wednesday)

Location: Distrito Anhembi, São Paulo, Brazil

Considered the main footwear trade show in Brazil, BFSHOW, which takes place in the Anhembi District, in São Paulo/Brazil, on November 11-13, has been generating good expectations for the national footwear sector. According to the Brazilian Footwear Industries Association (Abicalçados), which promotes the exhibition with the organization of NürnbergMesse Brasil, footwear production increased by 2.7% between January and May, compared to the same period last year. For the year, the growth estimated by the entity is over 2% and will be driven, above all, by the domestic market, which accounts for more than 85% of sales in the sector.

The CEO of Abicalçados, Haroldo Ferreira, says that, despite the instabilities, especially in the international scenario, the footwear industry is growing, with fundamental support from domestic consumption, which should exceed 800 million pairs in 2024, in a growth that can reach more than 3% when compared to 2023. "BFSHOW, once again, will be instrumental in confirming this positive expectation. For the trade show, the presence of large networks of the national and also international market is expected, and they will have the opportunity to supply their stores in an exhibition that presents collections of companies that account for more than 80% of national footwear production”, highlights the director, adding that, at BFSHOW, exhibitors from all segments, sizes and footwear poles are expected. “The diversity of footwear found at the trade show is certainly the biggest in Brazil. At BFSHOW, buyers will be in touch with a fairly complete range of the biggest shoe industry in the west. The expectation, given the need to supply stores after a positive first half of the year, is the best possible”, projects the executive.

Strategic Location
The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the strategic location of BFSHOW, in the Anhembi District, in the financial capital of Latin America, also favors the presence of major national and international players from all regions of Brazil and the world. "Visitation is a great differential of BFSHOW, because the trade show takes place in a privileged place not only for the structure of international airports, but also for all the convenience of a hotel chain that has more than 7 thousand apartments within a 5 kilometers radius from our venues, as well as a wide choice of restaurants, culture and entertainment”, he evaluates.

Considered the main event center in Latin America, the traditional Anhembi District recently underwent a renovation that transformed its more than 64 thousand meters of exhibition area into one of the most functional and modern in the world, with living areas, green space and ample parking.

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3rd BFSHOW

Date: November 11-13, 2024

Location: Distrito Anhembi, São Paulo, Brazil

Brazil is known for the strength of its small and medium-sized companies. According to Sebrae data, 95% of companies in Brazil are small businesses. There are 22.6 million SMEs, which total an average of R$ 20.26 million in revenue per year. Theyare also present in the footwear sector: of the 5.3 thousand footwear industries in the country, 92% are micro and small. And many of them were gathered in the three days of BFSHOW, the largest footwear fair in Brazil, held between May 21 and 23, at the Transamerica Expo Center, in São Paulo/SP. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with the promoter NürnbergMesse Brasil.

At BFSHOW, about 35% of the 318 exhibitors fall into the micro and small business category, and 49% are medium-sized. One of them is Killana.. Founded 28 years ago in Três Coroas (RS), the company produces leather footwear with a business model divided between private label (producing for other brands) and its own brand, which corresponds to 30% of the production of about 700 shoes per day. The medium-sized company bets on the commercialization of its line through partnerships with retailers and, since 2002, has also exported its products to countries such as Russia, the United States, Argentina, Italy and Portugal, among others. And at BFSHOW it has a showcase to reach new markets. private label (produzindo para outras marcas) e marca própria, que corresponde a 30% da produção de cerca de 700 calçados por dia. A empresa de médio porte aposta na comercialização de sua linha por meio da parceria com varejistas e, desde 2002, também exporta seus produtos para países como Rússia, Estados Unidos, Argentina, Itália e Portugal, entre outros. E na BFSHOW tem uma vitrine para atingir novos mercados.

"It is of total importance to participate in BFSHOW because it is the place where we are able to capture and meet with customers, centralizing the search process, research and confirming that they want to work with us. Some countries we only attend to at the fair. We had in this edition, for example, a client from Guatemala who wants to buy our collection and even suggested opening a store of her own partnering with us. These are businesses that can emerge here and that can lead us to other markets in the future,” says Marcos Huff, Killana's administrator. According to him, the summer collection presented at the BFSHOW should have a sales growth of 10% compared to last year.

Rio Grande do Sul Fashion Station

Sebrae of Rio Grande do Sul was also present at the fair, with a space dedicated to 18 micro and small companies in the state, all of them, in some way, affected by the floods. The participation of the companies, organized at the Estação Moda RS space, was confirmed before the climate catastrophe, with the support of the organization of the fair and Sebrae, all could be present at the event. 

“With this situation we are facing, being at BFSHOW is crucial for the survival of the business. They do not come to the fair only for relationships, they come to generate orders and guarantee the production for the next two or three months at the plant, a factor of paramount importance for the maintenance of jobs, income and to ensure that the local economy continues to function,” says Aliana Maciel, Project Manager at Sebrae RS.

The Sebrae RS project has, in total, 50 micro and small companies in the state, of which 17 were at the BFSHOW with the support of the association. During the event, the project companies closed deals that exceed R$ 4.4 million. According to Sebrae, the outlook for the next 12 months, based on what was seen at the Fair, is an expectation of more than R$ 9.7 million in revenue. Exhibitors sold more than 55 thousand products to about 500 different buyers.

Helping micro and small entrepreneurs to register increases in their revenue is also the main proposal of Sebrae SP at BFSHOW. A consultant at Sebrae Franca, Jorge Zanetti explains that the entity works in four major areas with entrepreneurs: in company management, access to credit, technologies and markets – the latter is the main reason for participating in the fair.

“It is very important to be at BFSHOW because we are able to give visibility to small businesses, so that they have the opportunity to access markets that they often cannot. And also so that these entrepreneurs can analyze trends and learn more about what is happening in Brazil. We set up a shared space of three of the main footwear centers in São Paulo: Franca, Jaú and Birigui, each with five companies from each city. Our perspective is that these companies will have a revenue increase of at least 10% in the year”, explains Zanetti.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Novelties include anti-odor and antibacterial products 

BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday (May 23rd), at the Transamerica Expo Center, had as one of its protagonists the technological innovations in footwear. 

Among the highlights is the children's shoe brand Kidy. The new Spring/Summer collection arrives full of technology. "Our main highlight is Respi-tec, an exclusive innovation of the brand that has holes in the sole so that dry air may enter and warm air leaves, making the foot breathe. The sneaker also has a technological membrane so that no water gets through the holes, and an antibacterial insole. This all prevents children's feet from having foot odour”, explains João Carlos Gava, Marketing Manager at Kidy.

The new shoes also have more stability for the first steps, movement impact absorption and dotted line, which indicates when it is time to change the size of the shoes. In addition, the children's brand also has the Super Leve (Super Light) model, made for sports, which weighs only 130 grams.

Boaonda also took their new collection to BFSHOW. The technological highlight of the company goes to the Maxisense insole, made out of polyurethane, in an exclusive composition, as stated by Cassio Romani, brand's manager. "Today one of our great differentials is our insole, which despite being used, always returns to its original state and absorbs up to 80% of the impact, which ends up helping the knee and ankle joints”. In addition, the brand also presents technologies of softness and grip, preventing slipping. 

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Finding the right shoe can be a challenge. Especially for people who have specific needs, such as a shoe adapted to the bunion or a sandal to work for many hours standing up. Always thinking of evolving and offering the best to the public, brands presented their new collections designed for greater foot care at the 2nd edition of BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday at the Transamerica Expo Center, in SP.

One such brand is Piccadilly, which brought about 300 new models to the fair. Among the main highlights are the new lines that bring greater comfort and health to the feet, such as Piccadilly Maxi, the only one with footwear technology certified by ANVISA. The special insole stimulates circulation and prevents varicose veins and swelling, relieving pain and eliminating toxins. The Spring/Summer collection also has the Hello Bem-Estar (Hello Well-being) line, which offers shoes for feet with special characteristics, such as fasciitis, bunion and spur; and the SPA line, which has a set of relaxing insoles that can be switched.

"The SPA line has a different technology. Each product comes with two insoles: one normal and one textured, which has relaxing and moisturizing properties. While you wear the shoe, it massages and moisturizes your foot. Ideal for those who spend the day on their feet or walk a lot, because at the end of the day you will feel as if you have not worn any shoes. Our lines show that it is possible to combine fashion and beauty with practicality, comfort and well-being”, comments Luciana Cantú, Piccadilly's Trade Marketing Coordinator.

Usa&Adapta (Wear&Adapt) is the big novelty of the Usaflex Summer collection. The line's insole reads the shape of the foot, cushioning the step and distributing the weight of the body. "Usa & Adapta shoes give the feeling of embracing the foot, united to a malleable sole, which really adapts to each step, giving the users a feeling of comfort. It is the main focus of our collection at the fair and attracted a lot of interest from buyers, especially for our carpet at the entrance to the stand, which is all made of the same material,” says Eduarda Dilkin, Trade Marketing Analyst at Usaflex.

The brand also brought three other special lines to this edition of BFSHOW, with technologies such as Gel Shock Absorber, Arcoflex - which helps those with a higher foot arch, adapting to the correct shape and preventing it from causing pain -, and Intensive Care – with insoles that put pressure on strategic points of the foot. Also on display was a new model for its EVA Poofy line, reinforcing the benefits of lightness, softness and durability, with a design that mixes classic style with a touch of glitter. “Our entire collection provides comfort and differentiated benefits, proving our proposal to combine fashion and well-being”, she concludes.

The BFSHOW took place between May 21 and 23, in São Paulo/SP, and brought together 318 Brazilian footwear brands. The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

As novas tendências foram apresentadas na BFSHOW. A feira trouxe também o espaço BFS Trends, com espaço de curadoria da Inspiramais e Fashion Directions

Uma moda fácil e descomplicada, mas com toque fashionista. Essa é a ideia que permeia as tendências para as coleções feminina de calçados e acessórios da Primavera/Verão 2024/2025. Entre as principais apostas estão matérias-primas rústicas, cores suaves e sapatos com solados e palmilhas que atuem para o conforto e bem-estar. Nos detalhes, enfeites e muito brilho para ressaltar qualquer look. Essas e outras tendências foram apresentadas na BFSHOW, principal feira calçadista do Brasil, realizada de 21 a 23 de maio, no Transamerica Expo Center, em São Paulo/ SP. 

BFS Trends

A feira contou com o espaço BFS Trends, que reuniu para os expositores e visitantes exemplos e insights do que será destaque na coleção Primavera/Verão. Amostras de cores, materiais e acabamentos integraram o local, um ponto de referência para quem quer estar por dentro das principais tendências da estação. A curadoria foi feita pelo Inspiramais e Fashion Directions. 

“Recortamos cinco temáticas que são bem importantes e trouxemos para a BFSHOW. Em parceria com o Fashion Directions, criamos um ambiente de tendências para auxiliar as empresas na criação de suas próximas coleções. Com o espaço BFS Trends, criamos um universo circular dessa informação para que as pessoas entendam que o sapato, e a moda no geral,  iniciam-se muito antes do produto final. Ele começa na escolha do componente, na escolha do detalhe do tecido e na construção dessa pesquisa”, afirma Marnei Carminatti, diretor de criação do Inspiramais.

O Inspiramais trabalha com uma metodologia de pirâmide, que divide os temas em três proporções. No topo da pirâmide, 10% representam a inovação, as tendências que geram valor. Na sequência, temos os 30% de inovação/tendência que já viraram realidade. Na base, os 60% que estão massificados e servem para servir de ponto de partida para as coleções. Seguindo essa linha, o BFS Trends está dividido com os cinco grandes pilares: Ancestral, Manualidade, Pragmatismo, Estimulante e Techform. 

O Techform (sportivity) aposta em utilitários, sneakers, mesh & nylon, gorpcore e futurismo. Estimulante (lady romance) traz maximalismos, delicadeza, flores, metalizados e cristais. Já o Pragmatismo (sartorial & pure) reúne minimalismo, clean, mules & slides, bico fino e elegante. No Ancestral (indie rebel) destaque para as fivelas e tachas, western, sedução, destroyed e denim explosion. Em Manualidade (wild & chic) estão reunidos tramados, terrosos, animalier, natural e tradição. “Denim Explosion é uma temática bem importante, que aparece bastante, tanto como cor do tom de azul quanto o material em si, e vai continuar para as próximas estações”, pontua Luana Savadintzky, consultora de moda e analista de tendências do Fashion Directions. 

“O nosso olhar é sempre mais voltado para o produto, permitindo que o comprador consiga interligar as referências de uma maneira fácil e comercial. Olhamos a tendência que está acontecendo agora, lá fora principalmente, e trazemos para o mercado latino-americano uma pesquisa mais aspiracional de uma forma bem comunicativa e fácil. No espaço BFS Trends eles têm todo apoio, não só para escolherem os produtos, mas também para montarem, para colocarem em exposição para o cliente dele, o consumidor final”, afirma Luana Lanzini, co-fundadora do Fashion Directions.

In practice

Os materiais naturais como palha e ráfia chegam com tudo na coleção feminina de calçados e acessórios da Primavera/Verão 2024/2025. Foi nesse minimalismo rústico e contemporâneo que a Dumond foi buscar inspiração. A nova coleção da marca, que atua há 30 anos no mercado de bolsas e calçados, traz a linha “natural chic”, com peças em cartela terrosa, animal print e materiais naturais. Entre as cores, destacam-se o damasco, o verde escuro, e os tons metalizados. 

Além dessas, as famosas candy colors, que dominaram as passarelas e os tapetes vermelhos em 2019, voltam a ocupar as vitrines. A coleção romântica da Dumond apresenta as cores em tom pastel em composição com tramas, tranças de ráfia e cordões. “Os modelos flats, mocassins e com saltos blocos são destaques da linha, além das já tradicionais sapatilhas da marca”, explica o estilista Helder Antônio da Silva. Ao todo, a Dumond apresentou mais de 100 modelos de sapato e 30 bolsas na BFSHOW.

Os tons mais claros estão presentes, ainda, nas bolsas da coleção Primavera 2024 da Colcci, expositora também do evento. Com mais de 40 modelos, a KE, empresa responsável pelo licenciamento da Colcci Bags, vai levar aos pavilhões a coleção Al Mare. “Exploramos tons como o azul cashmere e o amarelo cornish, inspirado na cor da areia da praia”, explica Melina Sanson, fashion designer da KE, que ajudou a desenvolver a coleção junto ao time de designers da Colcci.  

Outro ponto alto da coleção são as bolsas para a noite com muito brilho, que chegam às lojas em 4 diferentes modelos. As minibags também continuam como aposta. A tendência permanece forte nas passarelas internacionais e está presente na próxima estação, e funciona muito bem como um complemento da roupa. A da nova coleção da Colcci, como o nome diz, é bem pequena com medidas de 10x12x6″, explica Melina. 

O toque natural da marca chega por meio da nova shopping bag, feita com canvas e detalhes em poliuretano. “É uma peça coringa e atemporal, vai da praia ao urbano. Vai ser sucesso na temporada da Colcci Bags”, aposta a designer. 

A Brizza Arezzo traz para a próxima coleção flats e sandals em cores blushes, bold flowers em aplicações monocromáticas e uma estética solar e fun, destacada pela collab com a Smille, que estampa flatforms e sandálias. Outro lançamento da marca é a nova linha Marrocos Up, uma nova flatform em full EVA.

A estética faroeste e as aplicações vem forte nas marcas femininas da Grendene. “Trazemos a evolução dos brilhos, com a atualização de projetos de pedrarias e acabamentos acetinados, uma tendência que terá continuidade para o verão. Solados anatômicos e tratorados mais salientes estão presentes, além da tendência dos cabedais em “H”, impressa na coleção de acordo com o DNA de cada uma das nossas marcas. Na Grendha, trabalhamos com metais maximalistas e inspiração na joalheria. Em Zaxy, investimos em novas possibilidades de modelos estilo “Birken” e em sandálias e slides que bebem da tendência Western”, afirma Tarcila Carvalho, gerente de Design das marcas Grendha, Zaxy e Azaleia.

“Essa estação vem com uma aposta muito forte na rusticidade, mas com o brilho que a brasileira gosta. Na Dakota apostamos nessa mistura de materiais, que tem agradado muito os clientes nesse primeiro dia da BFSHOW”, conta Isabel Maldaner, gerente de Marketing da Dakota. Tamancos, papetes, metais em formas orgânicas e slim bags para serem usadas também no inverno – um produto atemporal. Nos tênis da marca, aposta por solas caixa e metal, além da logomania, com destaque para o logo da marca.

Já a nova coleção da Beira Rio lança mão de uma base assertiva e inteligente para o guarda-roupa das mulheres, girando em torno da tríade: moda, elegância e conforto. Entre os destaques estão sapatos com salto bloco, shapes arredondados, modelos cap toe, enfeites, laços e uma aparência full color. As papetes – febre do momento –, exibem palmilhas anatômicas, e estarão nas vitrines ao lado de flats, tamancos e thong sandals. Entre as cores, a aposta é pelo vermelho Radiant Red (WGSN), que marcou  eventos, desfiles e o street style, dando origem à tendência que tomou conta das redes sociais, o Pop of Red. Os tons Pale Yellow ou Celestial Yellow também marca presença nesse verão. 

Para a marca, os lançamentos abrem espaço para produções genuínas, que vão da beira-mar até composições urbanas, especialmente na companhia de itens funcionais como fechos de contato e fivelas.

E, para quebrar os padrões, a Vizzano propõe a estética “Wrong Shoe Theory”, que se tornou viral e trouxe aos feeds e runways a decisão de escolher um par de calçados que se oponha diametralmente à estética “combinandinha” do figurino, exemplificada por calças esportivas ou jorts arrematados por slingbacks, ou, ainda, slip dresses finalizados com tênis. No line-up da Vizzano está o azul, corporificado pela nuance Galactic Cobalt (WGSN) e o Sky Blue. O cinza é outro fashion player, abraçando a era do Groutfit (fusão dos termos grey e outfit), referindo-se ao dress code acinzentado head to toe (da cabeça aos pés). Entre os materiais, destaca-se o novo metalizado com textura de favos, estilizando escamas.

Na wishlist de bolsas, o match entre moda e portabilidade não passa despercebido: shape tote, alongada na horizontal, feita em Safiano – material que se assemelha ao linho –, com enfeite frontal imponente, monograma e área interna espaçosa. A opção meia lua (moon medium bag) tem aplicação frontal de fivelas e ilhós. Entram em cena também o modelo satchel e a shoulder bag (best-seller) que ganha releitura em tons pastel, como o amarelo manteiga (butter cream). A versão tote na cor Cherry Red conta com ótimo espaço interno.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP). Registre aqui seu interesse em participar.

The second edition of BFSHOW, footwear fair that took place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, generated optimism for the second half of sales in the footwear industry. With 318 exhibiting brands, the fair received more than 9 thousand people, among Brazilian buyers and from all continents of the world. The fair is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil.

The executive chairman of Abicalçados, Haroldo Ferreira, points out that the fair confirmed the positive growth projection for the sector throughout 2024. "This year, we have an estimate of growth between 0.9% and 2.2%. The success of the fair, both in negotiations with the domestic and foreign markets, make us more optimistic and close to the highest side of the range”, celebrates the leader. According to him, BFSHOW demonstrated the strength and unity of the Brazilian footwear sector. “I am sure that this sector, with all its power of resilience, has the potential to grow further. We need better conditions of competitiveness, because we are productive and competent in what we do. The accomplishment of BFSHOW proves this,” he added.

For the CEO of NürnbergMesse Brasil, João Paulo Picolo, the fair, in its second edition, is consolidated as the largest in the country. “We are not the ones who are saying it, it is the exhibitors, shopkeepers and importers present in it. The move of the fair to São Paulo, with a better infrastructure and facilitated logistics to receive thousands of buyers with comfort and convenience is a differential that is strengthening the event as one of the main in the world and giving due recognition to the Brazilian footwear industry”, he highlights. The executive also says that, on the first day alone, the fair beat all the visitation achieved in the first edition. “And it wasn't just volume, we've had quality. The people who came, came focused on business”, he evaluates.

Energy shot
The BFSHOW was a real energy shot for the national footwear industry, still very shaken by what is happening in Rio Grande do Sul, the largest exporter and second largest producer of footwear in Brazil. The keyword for the 56 Gaucho brands participating in the BFSHOW was resilience. With logistical difficulties, since Porto Alegre's airport was hit hard by the floods and is not expected to reopen until September, many came by alternative airports or even by buses and vans to São Paulo. “The Gaucho footwear sector showed a strength that impressed everyone here at BFSHOW. I am convinced that, by the end of May, more than 90% of footwear production in Rio Grande do Sul will be normalized”, projects the CEO of Abicalçados.

One of the Gaucho exhibitors is Sugar Shoes, from Picada Café / RS. Manufacturing the brands Coca-Cola Shoes, Diversão, Aramis and Street, the group was at the BFSHOW presenting its Spring-Summer collections. According to Director Rodaika Diel, the fair surprised positively, because in addition to lots of movement, it generated business on site with buyers from all over Brazil and part of the world. "Buyers praised, in addition to the products presented, the structure of the fair and the fact that it is located in São Paulo, which facilitates the logistics for the visit”, she evaluates. She also says that a large argentinian group, which had a scheduled visit to the factory and could not go due to flooding, was at the fair and closed business. “We are very happy and looking forward to the November edition”, she concludes.

Pampili, children's footwear industry from Birigui / SP, was also satisfied with the event. The company's International Business Coordinator, Lismeire da Silva Santos, hardly stopped serving buyers, especially from outside the country. "Looking at the international market retraction scenario, the fair becomes even more relevant and with results above expectations”, she says. According to her, the logistics of the fair, in São Paulo, greatly facilitated the visit of major international players. “We opened three new international markets here, Costa Rica, Chile and Yemen, in addition to receiving traditional customers, mainly from Latin America,” she says, stressing that the matchmaking job (service that crosses demand with product supply), carried out by Abicalçados, greatly facilitated negotiations, making BFSHOW an event with a total focus on business. The director of the company, Sergio Andreazzi, corroborates the professional's opinion, highlighting that the fair is recovering the prestige of the sector's national shows. “The second edition of BFSHOW took a step, a big step, compared to its first edition. I'm sure the next edition, in the New Anhembi, will be even better. We will be there and we will need an even larger space" he assesses.

Collective strength
At the collective stand of Nova Serrana, which brought together 60 brands from the footwear pole in Minas Gerais in a space of more than 1.2 thousand meters within the Transamerica Expo Center, Stir was another company satisfied with the results achieved, especially in the domestic market. “We've received a large number of visits from Brazilian buyers, mainly from the São Paulo market, which absorbs 45% of our sales,” says Conrado Lacerda, from the commercial department. According to him, the grouping of the Minas footwear location in a single space further enhanced participation. "At the next fair, we will have even more brands. Those who did not come, will want to come”, he concludes.

International markets
In addition to the great visitation of buyers from all regions of Brazil, BFSHOW had an expressive presence of importers from all continents. According to the promoter, there were more than 60 accredited countries. Through a joint effort carried out by Abicalçados, the Brazilian Export and Investment Promotion Agency (ApexBrasil) - through the Brazilian Footwear program - and NürnbergMesse Brasil, more than 150 international buyers from 98 groups were brought to Brazil. "Adding to the foreign buyers who came on their own, we should exceed three hundred importers,” says Abicalçados' Business and Relationship Manager, Letícia Sperb Masselli.

The buyer of the Armando Company Group from Kuwait, Daniel Krayem, points out that the fair united organization with new releases in accordance with the main trends in the world market. “We have made great contacts that will certainly generate future business. It was quite easy to find the shoes we needed because of the arrangement by segments”, he evaluates.

In the coming days, Abicalçados and NürnbergMesse Brasil will release the figures of the negotiations carried out by the buyers brought by BFSHOW.

Help RS
As it could not be otherwise, the fair was also the stage for solidarity with those affected by the floods in Rio Grande do Sul. The fair spread several totems with QR code to send PIX to the Movement Next Steps RS, that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

Move to SP
A fact quite celebrated during the second edition of BFSHOW, the coming to the capital of São Paulo became definitive. "The fair grew roots in São Paulo. In the next edition, the event will be even bigger, held in the New Anhembi District, a space that has received investment of more than R$ 500 million and is fully prepared to host an event of the magnitude of BFSHOW with comfort, security and facilitated logistics”, announces Picolo. The next edition of the fair takes place between November 11th and 13th, 2024.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

New trend captivates millions and has a significant impact on the sports shoe market

Running is the sport of the moment. The so-called “Running Era” has gained prominence on social networks and has involved thousands of people of different ages in the movement. Data prove this trend: according to the Brazilian Association of Street Running (ABCR), interest in the sport has grown in Brazil. In 2023, 150 thousand street races were held and there was a 13% increase in the number of participants compared to the previous year. The survey estimates that today there are 13 million runners in the country.

This trend is not only limited to the search for an active lifestyle and connected with urban trends, but mainly by raising awareness of the impacts on the health and well-being of practitioners. BFSHOW, the largest footwear fair in Brazil, held for the first time in São Paulo, presented the novelties and technologies for running shoes. The event began on Tuesday (May 21st) and will run until Thursday (May 23rd), at the Transamerica Expo Center.

Among the novelties is the new release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra. The model is the first super sneaker made in Brazil, which combines the most modern in technology and innovation in the world to democratize the Brazilian consumer's access to high performance sneakers.

The model has an unprecedented continuous carbon fiber plate, the Carbon G via Toray. Coated with liquid graphene, the material provides plate performance with 3 times greater propulsion and is 5 times more resistant when compared to short fibers. The midsole and insole are produced with the exclusive NT-X foam. The result is a lightweight shoe, which adheres to both dry and wet ground, giving more stability to the run. Despite being a high-performance sneaker, the brand reinforces that it caters to both professional and amateur runners.

In addition to the Vulcabras group's brand, Rep-play presented at the BFSHOW its new collection “Oo Esporte Nos Move” (Sport Moves Us), aimed at those who run in a lighter way, under 10 km. The new sneakers in the collection have an EVA sole, value the comfort of the athlete and are breathable. “Our shoes are super light and great for those who are starting to run,” says Rodrigo Lacerda, Commercial Manager of the brand. 

Lacerda also commented about the new era of the race: “We have noticed a much greater movement in the search for sports shoes over recent years because of this new trend and this has resulted in the growth of the company,” he celebrates. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Exhibitors at BFSHOW brought options for the aesthetic, with low-soled sneakers, loafers and pumps among the bets.

Pointed out as one of the main trends of the moment, tenniscore has been gaining the attention of the catwalks and the public. On TikTok, the hashtag #tenniscore has reached more than 6.5 million views. The new wave is leveraged by the pre-release of the film Challengers, starring Zendaya. In the feature, the character of the actress bets on outfits inspired by the universe of tennis. The aesthetic has been growing since the post-pandemic, when the practice of the sport gained more followers and the style gained the streets – and, today, the corridors of BFSHOW, the largest footwear fair in Brazil, which will be held until Thursday, in São Paulo.

According to retail analysis by WGSN, items associated with the term “tennis” grew by 7% per year in 2024. In general, tenniscore bets on a new version of preppy and quiet luxury, aesthetics that have been on the rise in recent months, but with the appeal of sports such as golf and tennis. On the feet, the choices range from low-soled sport sneakers, to loafers and pointed-toe pumps. BFSHOW exhibitors brought dozens of options for those who want to bet on the aesthetics. Bebecê's B/green line, for example, bets on sneakers that have the trend's look. With a low sole and pastel colors, reminiscent of natural nuances.

Boldness and romanticism mark tenniscore as well as Bottero's Spring/Summer collection. Present at the 2nd edition of BFSHOW, the brand brings vintage sneaker options, which return this season in white and animalier versions. For those who want to follow the trend, but vary the sneakers, the brand also brings options for pointed-toe ballerinas, pumps and chanels, with shapes that bring sensuality to the feet and more glamor to the sporty look.

Modare Ultraconforto's new collection is shaped by the sensoriality of well-being, masterfully balancing form and function – everything to do with tenniscore. In shoes, bets on materials such as quilting in earthy tones combine the aesthetics of the trend with the comfort provided by the brand's shoes, which bring in the Spring/Summer collection protective foams on the heel to firm the fit and massage spheres on the Reflex Sense insole (ideal for taking care of the discomforts caused by plantar fasciitis). The brand also brings loafers with personalized touches, with laser cut, buckles and studs adding a touch of modernity to the trend.

"At Modare Ultracomforto, the sporty models that dialogue with the aesthetics of the tenniscore trend coordinate, alongside, color charts in natural tones, with cream, off-white and caramel as protagonists. In addition, finishes such as knit, three-dimensional and super flexible mesh, soles with discreet elevation, bringing an urban appeal and technologies that amplify the sensoriality of well-being" add the brand's style team.

The former futsal player Falcão visited the stand of Topper, Brazilian brand of cleats, on Wednesday, (22), on the second day of the BFSHOW. The event, the largest footwear industry fair in the country, began on Tuesday (21/05) and will run until Thursday (23/5), at the Transamerica Expo Center.

During the visit, the former player greeted the audience and took pictures with fans. Falcão is a brand ambassador, who even has the cleat chancelled by the king, for being the favorite of the former athlete, MAESTRO PRO. “I am very happy to be part of Topper, a brand that sees not only men's but also women's football,” said the futsal star. New soccer cleats for both audiences were presented at BFSHOW, including shoes that can be worn both for playing soccer and for everyday life. 

The new models hit the stores in July. Falcão, considered the best player in the history of World futsal, was at the event alongside Kaynan Andrade, known as Meia Trocada, who plays for Santos' grassroots futsal team and is also a brand ambassador. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

In addition to data and projections of the national footwear industry, the press conference held today (22) at BFSHOW, in São Paulo/SP, highlighted the impact of floods for the sector in Rio Grande do Sul and the importance of defending the activity from unfair competition, especially the one imposed by international e-commerce platforms, which are currently exempt from import taxes on shipments of up to US$ 50.

The executive president of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, opened the meeting with national and international journalists highlighting the figures of the sector, which had a productive drop in 2023, of 2.3%, mainly impacted by the setback in exports, which went down 16.6% that year. For 2024, however, expectations are more positive. "In 2024, production should grow between 0.9% and 2.2%, pulled, once again, by the domestic market. Domestic consumption should increase between 2.4% and 3.8%, while exports should register the second consecutive drop, between 5% and 9.7%,” he said.

According to Ferreira, in addition to the international cooling environment, especially due to interest rates in the main economies, the normalization of freight prices - which has provided China's reinsertion into the international market - unfair competition with international e-commerce platforms has been impacting the activity. “We do not want benefits, we want to have parity of conditions to compete. Currently, the domestic industry pays cascading taxes, while these large platforms send their shipments of up to US$ 50 with full exemption from import tax. The fact has been harming the sector", he warned, stressing that the national footwear industry could grow much more domestically, were it not for this predatory competition, especially with Asian footwear. "We have the capacity to grow more, what we need is consumers for our products in the domestic market, flooded by Asian productions. We are exporting jobs, " he concluded.

The Abicalçados executive also spoke about the payroll exemption. After a long imbroglio with the Federal Government, which filed a lawsuit in the Brazilian Supreme Court to overturn the renewal of the measure, approved in the National Congress, an agreement was reached with the Ministry of Finance so that the collection of the payroll tax rate would continue to be suspended in 2024, starting to have hybrid collection in 2025, 2026 and 2027, and returning in full in 2028.

Success and move to SP
The commercial and visitation success of the second edition of BFSHOW and the move of the fair definitively to the capital of São Paulo was the theme of the speech of the CEO of NürnbergMesse Brasil, João Paulo Picolo. With more than 300 footwear brands from all over Brazil, which account for more than 80% of the national footwear production, BFSHOW is expected to receive more than 10 thousand people during its three days of realization (May 21st to 23rd). “BFSHOW shows the strength of the national footwear industry. Only on the first day (21), we received more than the entire audience registered in the first edition, in Porto Alegre/RS”, he celebrated.

The CEO also stressed the sustainability of the event, since most of the waste generated, which can be recycled, will be reused. "Waste management is a current concern at NürnbergMesse Brasil in all its 14 events in Brazil,” he added. Picolo also announced the move of the fair to São Paulo. "Logistics is much improved. The next edition of the Fair will be held between November 11th and 13th, this time in the New Anhembi District, in São Paulo”, he announced.

Pride and announcement
The Business Director of the Brazilian Agency for Export and Investment Promotion (ApexBrasil), Ana Repezza, highlighted the pride of supporting BFSHOW, which is expected to receive more than 300 international buyers from 60 countries. “We have a long-standing partnership with Abicalçados, through Brazilian Footwear, and I must say how proud we are, because it is a prominent project in the Agency,” she said. About the fair, the director said that she talked with many exhibitors and buyers. “People are impressed with the organization and especially with the resilience of the Gaucho brands, which even affected by the floods made a point of being present”, she pointed out.

Ana also announced a contribution of R$ 11 million for micro and small companies affected by the climate catastrophe in Rio Grande do Sul. "In the coming days, ApexBrasil will publish a normative instruction to help companies in commercial actions for export, in the purchase of machinery and raw materials,” she said.

Entrepreneurs
Collective construction of the national footwear sector, BFSHOW was attended by entrepreneurs from different footwear regions and segments in their meeting with the press. Pedro Bartelle, CEO of Vulcabras, Ana Carolina Grings, vice president of Piccadilly; Junior SIlva, Director of Chromic Femme; Maria Colli, president of Pampili; Sergio Bocayuva, CEO of Usaflex; and Giuliano Spinelli, director of PG4 Galleria.
 

Solidarity
In addition to business and networking, exhibitors, shopkeepers and importers who visit BFSHOW can help people affected by the floods by engaging in the Next Steps RS Movement, created by Abicalçados in partnership with entities in the footwear production chain and entrepreneurs in the sector. At the fair, there are several totems with QR code to send PIX to the Movement that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

Stands of companies of all sizes and segments full have surprised even the most optimistic people on the first day (21) of the 2nd edition of BFSHOW, which takes place until next Thursday (23) at the Transamerica Expo Center, in São Paulo/SP. With more than 300 exhibiting brands, the fair is the largest in Brazil and launches, in this edition, the Spring/Summer collections, responsible for 70% of sales in the national footwear industry. The exhibition is a realization of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil. 

The executive president of Abicalçados, Haroldo Ferreira, points out that, more than an expressive visitation, the event had an assertive audience. “BFSHOW has a perfect date to supply retailers right after Mother's Day, the most profitable date for shoe retail,” he points out, noting that the buying public closed orders on the first day of the event. "The results will be added up at the end of the fair, but we can already say that they will be much higher than those recorded in the first edition of the fair. The quality of the audience, with purchasing decision power, encouraged the exhibitors", adds the executive. 

This is the same assessment as the CEO of NürnbergMesse Brasil, João Paulo Picolo. “BFSHOW, in its second edition, is already the largest fair in Brazil, including exhibitors from all major footwear poles, segments and sizes. We are excited for the next two days”, comments Picolo, highlighting that the expectation is quite positive, especially with regard to sales in the domestic market, which is expected to grow between 2.2% and 3.4% in 2024, according to data from Abicalçados.  

Exhibitors

The Marketing Director of Kidy, children's footwear industry of Birigui/SP, João Gava, points out that the visitation of the first day was “much higher than in the first edition”. According to him, the fact demonstrates that the fair is on the right track. We are confident that the second day will continue to be excellent, with more customers coming to the children's sector, both from the domestic and international markets,” he foresees. 

Pedro Bartelle, CEO of Vulcabras, points out that the company is satisfied with the visits and strengthening relationships with the Brazilian and international markets. “We are present at the fair with our three brands, Olympikus, Mizuno and Under Armour. In addition to presenting our newest releases, which have the latest in technology and innovation, we are also showing the strength of the footwear industry and the Gaucho people, who even impacted by the floods are present here at the fair. Participating in the second edition of the event allows us to strengthen relationships with our customers and partners”, he evaluates. 

For the Sales and Marketing Director of Calçados Beira Rio, Maribel Silva, the fair started in a very satisfactory way, with great visitation from traditional and new customers. According to her, the positive start points out that the company is on the right track, with collections approved by the market. “We are very pleased with the beggining of the fair, with the start of our second half sales. We are receiving visits from several Brazilian states and the world, and we have already closed important deals both in the domestic market and in exports”, she says. 

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

International presence

In addition to thousands of buyers from all over Brazil, BFSHOW is receiving importers from 98 international groups from 31 countries, and all continents. The visitation is being supported by joint projects of Abicalçados, ApexBrasil and NürnbergMesse Brasil.

Help RS

As it could not be otherwise, the fair is also the stage for solidarity with the people affected by the floods that have plagued Rio Grande do Sul since the beginning of May. BFSHOW has donation collection points for those affected and totems with QR code to send out pix for the Next Steps RS Movement, which will raise financial resources that will be directed to the restructuring of the living conditions of impacted footwear families.

Collab Voices + Ana Hickmann focuses on minimalism and values sustainability

The Voices Culture brand presented this Tuesday, (21), its new Spring/Summer 2025 collection in partnership with TV hostess and entrepreneur Ana Hickmann. The collection, entitled Voices + Ana Hickmann, was presented at BFSHOW, the largest footwear fair in the country, held for the first time in São Paulo. The event, which began today, runs through Thursday at the Transamerica Expo Center.

With a focus on sustainability and always valuing “less fast, more fashion”, the partnership between the hostess and the brand presents products made from recycled pet bottle and with vibrant colors, such as green, orange, pink and yellow. The new line, focusing on flats and slides, also has products with animal print, punk style and silver details. animal print, estilo punk e detalhes em prata. 

The collection has already begun to be sold in Europe and arrives in Brazilian stores in August. “I am passionate about new models, focusing a lot on ‘less is more’, and with each collection we have shown more of that,” said Ana Hickmann, during her participation in the event.

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About AbicalçadosAbicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

A sustentabilidade é uma das principais pautas da indústria calçadista brasileira. Conta com iniciativas que vão desde o descarte correto dos resíduos de produção e o uso de materiais reciclados, como coco e bambu, até produções feitas 100% com energia solar. Compromisso com o meio ambiente que reflete também na organização da BFSHOW, maior feira do setor no Brasil, realizada entre os dias 21 e 23 de maio, no Transamerica Expo Center, em São Paulo.

O evento, realizado pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizado pela NürnbergMesse Brasil, espera dar o destino correto a aproximadamente 25 toneladas de lixo gerado dentro dos pavilhões. Antes mesmo de virar lei no Estado de São Paulo, a NürnbergMesse Brasil foi pioneira no país em promover a destinação correta dos resíduos de suas feiras de negócios. Um projeto iniciado em 2023, que apoia cooperativas de reciclagem e a economia circular. Nas sete grandes exposições promovidas pela empresa no ano passado, 107 toneladas de lixo foram destinadas para reciclagem. Pela iniciativa, tudo é reciclado dentro da feira, exceto os materiais orgânicos. São reaproveitados desde lixo seco de estandes e restaurantes até madeiras, carpetes, papéis, sinalizações, entre outros.

Com mais de 280 marcas expositoras confirmadas, a BFSHOW, que está em sua segunda edição, sendo a primeira realizada em São Paulo/SP, também buscará estimular expositores e visitantes a se engajarem nas causas ESG. Por isso, vai aproveitar o evento para calcular todo o gasto de carbono tanto da operação da feira quanto de expositores. “Precisamos mapear toda a cadeia para entender como esse primeiro evento em São Paulo vai funcionar. Assim, na próxima edição, em novembro deste ano, a Abicalçados e a NürnbergMesse Brasil vão se comprometer a compensar a pegada de carbono gerada pela operação da feira e convidar os expositores a fazerem o mesmo em seus estandes”, explica Caroline Guedes, coordenadora operacional de ESG da NürnbergMesse Brasil.

A empresa organizadora também terá uma portaria própria dentro do pavilhão para calcular dados de quantos caminhões serão usados, quanto eles pesam e a quantidade de funcionários envolvidos.

Para essa edição de maio, os expositores que quiserem já compensar as pegadas de carbono pela participação na feira poderão adquirir o selo Responsabilidade Compartilhada Nürnberg. Baseada na ISO 20121, é uma certificação para eventos sustentáveis. O selo pode inclusive ser usado nos relatórios de ESG das empresas. Já para a próxima edição, a organização prevê incluir no cálculo a pegada de carbono do público do evento. “Convidaremos o visitante, de forma voluntária, a entrar também nessa empreitada com a gente, nos ajudando nesse cálculo. Disponibilizamos no momento do credenciamento prévio e na saída do evento um formulário digital, onde ele vai preencher o local de partida, quantos dias participou da feira, se esteve acompanhado, entre outras informações”, complementa Caroline.

ARENA DE SUSTENTABILIDADE
Para apoiar ainda mais a causa e dar visibilidade a produções feitas de forma sustentável pela indústria calçadista, o evento criou o espaço Arena de Sustentabilidade, uma vitrine que destacará a exposição BFSHOW Calçados Sustentáveis e a certificação Origem Sustentável, única no mundo que chancela empresas de toda a cadeia em suas ações de ESG. “Unimos em um espaço da feira iniciativas de conteúdo para o público conhecer mais sobre a certificação Origem Sustentável, e conhecer, também, dez empresas com calçados feitos de materiais sustentáveis” , adianta o gerente de Marketing e Estratégia da Abicalçados, Cristian Schlindwein.

SOCIAL
Na última semana o Brasil acompanhou e se solidarizou com a tragédia que atingiu a maior parte do Estado do Rio Grande do Sul. As enchentes na região afetaram milhões de pessoas, causando perda de vidas e prejuízos em todos os setores da economia. Um deles é o calçadista – o polo do RS representa 24% da produção de calçados do Brasil, somando 1,8 mil empresas produtoras que empregam, diretamente, mais de 85 mil pessoas. Nesse momento, a próxima edição da BFSHOW terá um papel ainda mais relevante para as indústrias gaúchas, sendo fundamental para a continuidade desses negócios e, consequentemente, a manutenção de emprego e renda para as famílias atingidas pela catástrofe.

O evento contará com pontos de coleta de doações aos atingidos, não apenas em maio, mas também na edição de novembro. Outros eventos organizados pela NürnbergMesse Brasil durante o ano também receberão donativos. Além disso, a organização vem ajudando as empresas atingidas e fazendo doações de água, colchões e kits de limpeza. A Abicalçados, ao lado das entidades da cadeia, da Assintecal, do CICB, e de empresários, ainda encabeça um grande movimento de recuperação da cadeia calçadista do Estado. A ação, chamada Movimento Próximos Passos RS, captará recursos financeiros que serão direcionados à reestruturação das condições de vida das famílias calçadistas impactadas.

Outra ação social do evento será a inclusão: 10% das vagas na organização do evento serão destinadas à mão de obra social. Cerca de 320 pessoas trabalharão na organização e manutenção da feira. “Parte desses trabalhadores virá de uma parceria com a Apae Brasil, onde parte do receptivo do Hospitality Class, um espaço exclusivo para promover o encontro entre executivos do setor, será composto por pessoas com deficiência. Essa ação garante maior diversidade e inclusão no staff da BFSHOW”, afirma a especialista da NürnbergMesse Brasil.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

The 2nd edition of the BFSHOW fair, which takes place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, brings great expectations to the national footwear sector. The largest footwear fair in the country, the fair will bring together more than 300 brands that should receive an estimated visitation of more than 10 thousand people, from Brazil and abroad. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil,

Good business expectations are driven primarily by three factors. Abicalçados' estimate of domestic market growth between 2.4% and 3.8% throughout 2024, and the fact that it is the only footwear fair on the period immediately after Mother's Day, the main national date for footwear retail, and for launching summer collections, responsible for 70% of the industry's sales in the sector. In the first edition, held in November last year, there were more than R$ 315 million in business with the foreign market alone. This year, the value should be exceeded by the listed factors. "Expectations are quite positive. We are feeling the industry and retail excited for the event and very willing to make the wheel turn again, especially due to the crisis generated by the climate catastrophe in Rio Grande do Sul”, comments the executive president of Abicalçados, Haroldo Ferreira. According to him, the fair, which was born focused on the desires of the sector's market, even heard from companies affected by the floods in Rio Grande do Sul, who chose to participate in the fair even in the midst of difficulties as a way to generate business and preserve jobs. “We have cases of Gaucho companies that canceled the participation and uncanceled it, because they understood the importance of the event at this time”, he concludes.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, highlights the growth of the event, which in its second edition already became the main one for the footwear sector in the country. "It is a reason for pride for NürnbergMesse Brasil to be part of this ambitious project by Abicalçados, which has been uniting the footwear industry in Brazil", he highlights.

Optimistic exhibitors
One of the companies that are confirmed at BFSHOW is Grendene. The commercial director of the footwear company, Paulo Barth, points out that expectations for the fair are quite positive. “We believe that we will have a very significant number of customers visiting the fair, both from the domestic market and from the foreign market”, he predicts. According to him, the show, also due to the fact that it has confirmed large suppliers, should attract the attention of the main players in the market, being a relevant opportunity for the presentation of Summer collections, the most important one for Grendene. “The second semester is historically our most representative semester and we have a very positive expectation for the business we will carry out during BFSHOW”, highlights the director, adding that, in addition to the hot season's collections, the company will offer high-turnover products for prompt delivery.

With confirmed presence at BFSHOW, Petite Jolie is another company that will launch its summer products at the footwear fair held by Abicalçados. “We need to be where the customers are and our expectation is that they will be, largely, at the BFSHOW. In addition, participating in this moment, in which we have the possibility of seeing a new great fair performing in the city of São Paulo is very important for our visibility”, comments the National Commercial Manager of Petite Jolie, Ruy Ferreira. For BFSHOW, the shoemaker will take the entire team of regional representatives to welcome the shopkeepers. “The fair marks the presentation of the brand's Summer I collection, so the client will find all the novelties related to trends and colors of the most joyful season of the year,” says the director.

International presence
From the foreign market, at least 98 international groups from 31 countries are confirmed at BFSHOW, through the Brazilian Footwear Buyer Project, a program to support footwear exports maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), and the Buyer Program, carried out by BFSHOW. Significant volume is expected with buyers from Argentina, Bolivia, Botswana, Chile, Colombia , Costa Rica, Dominican Republic, Ecuador, Egypt, El Salvador, Germany, Guatemala, Kuwait, Lebanon, Libya, Mozambique, Panama, Paraguay, Peru, Philippines, Portugal, Russia, Saudi Arabia, Serbia, Suriname, Tanzania, Tunisia, United Arab Emirates, Spain, United States and Uruguay.

During the BFSHOW, in addition to the buyers brought in a joint effort between Abicalçados, ApexBrasil and NürnbergMesse Brasil, the national footwear will be appreciated by thousands of other foreign visitors who will come on their own. According to NürnbergMesse Brasil, there are already more than 60 accredited countries.

Sustainable event
The Brazilian footwear show could not ignore sustainability, a theme in which the national industry of the sector is an international reference. During the fair, initiatives ranging from the correct disposal of production waste and the use of recycled materials such as coconut and bamboo, to productions made 100% with solar energy, will be present. According to NürnbergMesse Brasil, the estimate is to give the environmentally correct destination to tens of tons of waste that will be generated within the pavilions of the Transamerica Expo Center.

Even before becoming a law in the state of São Paulo, NürnbergMesse Brasil was a pioneer in the country in promoting the correct disposal of waste from its trade fairs. A project that begun in 2023, which supports recycling cooperatives and the circular economy. In the seven major exhibitions promoted by the company last year, 107 tons of garbage were allocated for recycling. Through the initiative, everything is recycled within the fair, except organic materials. They are reused from dry waste from stands and restaurants to wood, carpet, paper, signage, among others.

Solidarity with RS
Since the beginning of May, the floods in Rio Grande do Sul have generated a wave of solidarity. With the aim of supporting people affected by the climate catastrophe, BFSHOW will have donation collection points for those affected, not only in May, but also in its November edition, also in São Paulo. In addition, the organization has already been helping the affected companies and making donations of water, mattresses and cleaning kits and is a supporter of the Next Steps RS Movement, carried out by Abicalçados and entities in the footwear production chain. The action will raise financial resources that will be directed to the restructuring of the living conditions of the impacted footwear families.

SERVICE

BFSHOW
Date: May 21-23
Location: Transamerica Expo Center, in São Paulo / SP
Accreditation: www.bfshow.com.br www.bfshow.com.br
Mapa da feira: Baixe aqui

Faced with the impacts caused by the greatest climate tragedy in Rio Grande do Sul, a location that represents 24% of Brazil's footwear production, we are committed to strengthening the movement for the rebuilding of communities and industry in the regions affected by the floods. Currently, Rio Grande do Sul has more than 1.8 thousand footwear producing companies that directly employ more than 85 thousand people.

The teams of the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, as organizers of the BFSHOW, dedicated time in recent days to listen to and welcome the exhibitors, especially those located in the affected areas. The fair at this time has an even more relevant role for the industries in Rio Grande do Sul, being fundamental for the continuity of these businesses and, consequently, the maintenance of employment and income for families affected by the catastrophe. BFSHOW will be held between May 21st and 23rd at the Transamerica Expo Center, in São Paulo/SP, where all exhibiting brands, including the affected ones from Rio Grande do Sul, will be presenting their Spring/Summer collections.

Meet some of the initiatives that Abicalçados and NürnbergMesse Brasil have been working on:

- Contact and welcoming of affected companies
- Contacto y recepción de empresas afectadas

- Donations to affected families:
Abicalçados and NürnbergMesse Brasil are donating water, mattresses and cleaning kits.

- Articulation of resources and credit lines with government:
As a representative of the sector, Abicalçados has already formally requested support to the affected footwear regions through the fund raised by the state government.

- Fundraising campaign during the BFSHOW
BFSHOW and other events organized by NürnbergMesse Brasil will be donation collection points throughout the year.

- Creation of the Next Steps RS Movement
Abicalçados, Assintecal and CICB are leading a major movement to recover the footwear chain of the affected region. The action will raise financial resources that will be directed to the restructuring of the living conditions of the impacted footwear families.

Each of us - manufacturers, retailers, representatives, suppliers - is essential to continue moving the footwear economy in Brazil and in the world.

With companies of all sizes, niches and Brazilian footwear poles, the 2nd edition of BFSHOW, which takes place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, already has more than 270 confirmed brands that account for about 80% of the footwear industry's annual production (over 900 million pairs). The largest national fair in the sector has its accreditation open on the website www.bfshow.com.br, where the list of confirmed brands is also available.

At the same time that it brings confirmed giants, such as Alpargatas, Calçados Beira Rio, Grendene and Vulcabras, the fair will have micro and small companies with great potential for growth in collective spaces. One of those already confirmed is the Estação Moda RS, carried out by the Brazilian Service for Support to Micro and Small Companies in the State (Sebrae/RS). In total, 15 Gaucho footwear brands from different segments and niches are already confirmed. The Regional Manager of Sebrae Sinos, Caí and Paranhana, Marco Copetti, points out that participation generates good expectations. “The presence of these companies in an event the size of BFSHOW, more than generating business, helps in the adoption of development strategies, in terms of trends, prices, products, among other attributes,” he says. According to him, BFSHOW is aligned with the need to renew and strengthen the trade fair segment, which is very relevant to the activity.

The largest producer of men's shoes, the Franca/SP pole has also reserved its collective space. Today with 10 confirmed companies, the footwear from Franca will be at BFSHOW. The president of the Union of Footwear Industries of Franca (Sindifranca), João Carlos Brigagão, points out that the exhibition is the “realization of an old dream of the sector”. “The largest domestic industry outside Asia needed to have its own trade fair, focused on exactly what matters most: good domestic and international business,” he says. According to him, the move of the exhibition to São Paulo, “the heart of Latin America”, brings great expectations for the exhibiting companies. "Our expectations are high and we have no doubt that they will be exceeded,” concludes Brigagão.

Industry advocacy
In addition to the differential of being a fair totally focused on business, with transparency and focus on the well-being of exhibitors and shopkeepers, BFSHOW is a tool in defense of the activity, since the resources generated by the Ffair will be reinvested in sector development actions through its class association. "Abicalçados acts in defense of the sector and this was the case in the first edition, in Porto Alegre/RS, when we received great feedback. Naturally, the consolidation of this event as the main sector fair is unquestionable and expectations are even higher for the next edition, in São Paulo”, comments the president of the Union of the Jaú Footwear Industry (Sindicalçados Jaú), Luis Felipe Rodomonte de Souza. For the director, within a challenging context that Brazilian footwear is going through, participation in BFSHOW becomes even more important for companies to find new channels of relationship with the market. Currently, eight companies are confirmed in the Jaú collective.

Nova Serrana stepping up
The second edition of BFSHOW will have a space dedicated to Nova Serrana Fair and Fashion, which already has 37 brands of the footwear pole of Nova Serrana confirmed in more than 700sqm. Promoted by the Intermunicipal Union of Footwear Industries of Nova Serrana (Sindinova), the space provides a showcase for the quality and diversity of products manufactured in the region. “With its expertise recognized in the national and international scene, companies in Nova Serrana have the opportunity to exhibit their collections and boost business,” said Ronaldo Lacerda, president of Sindinova. According to him, the fact that the fair is held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, guarantees the greater scope of the poles represented in the event, which does not occur in regionalized fairs. “The fair's move to São Paulo will certainly generate a lot of business, because BFSHOW will be strengthened by its proximity to the largest consumer market for footwear in Brazil, which is in the Southeast region,” projects the director, stressing that BFSHOW is the legitimate “win-win” process, since it will be fundamental for exhibitors and will also facilitate the purchase by Brazilian retailers and importers.

Second edition
After a successful first edition, in Porto Alegre / RS, BFSHOW moves to São Paulo due to a market need. The fair was created by the market and with full guidance to its wishes. Thus, the Abicalçados Fair Committee decided to move the event to São Paulo due to the greater logistical ease for the presence of national and international buyers.

According to Abicalçados, expectations are quite positive, taking into account that the BFSHOW in May will present Spring-Summer collections, which represent more than 70% of sales in the national footwear industry.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

With less than a month to go until the 2nd BFSHOW, held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, the meeting consolidates itself in the market as the largest footwear fair in Brazil and generates expectation among confirmed visitors. With 270 brands already confirmed and a growth of more than 100% in the exhibition area and the confirmed presence of the main footwear market players in Brazil, BFSHOW expects to receive 10 thousand national and international buyers between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo (SP). In this edition, it will be possible to know firsthand the new releases of the Spring-Summer 2025 collections of the Brazilian footwear sector.

This is the main expectation of the designer Gustavo Silva, from Serafine, from Minas Gerais. The clothing brand is in its third shoe collection and takes advantage of BFSHOW to meet new suppliers and what will be trending for the next season. “I want to see the novelties with regard to materials, soles and colors. It is important for us to select partners and suppliers that are aligned with the trends of our clothing collection. The first edition of the fair was excellent for us, as we were looking for important suppliers. The range offered by BFSHOW is excellent and we expect that in São Paulo this volume of options will be even greater and we will find new suppliers for the brand”.

Another buyer confirmed for the event in São Paulo is Humberto Costa, representative of Grupo Planeta Jeans, a chain of six stores in Paraná. "We hope not only to find the trends for the summer, but also to strengthen the relationship between shopkeeper and factory. The proximity offered by BFSHOW also guarantees us the possibility of doing new business, finding other manufacturers, other products and allowing us to make good deals also in our stores.” Same goal as Mohamad Abdul Majid, from the importer Sad Trading, from Mozambique. “The fair offers networking, new business and partnerships opportunities, in addition to putting on display the new trends for the summer - the next collection to be marketed in Brazil and also in Mozambique.”

The fair has been generating high expectations to visitors from all over Brazil. "Sao Paulo will be a great stage. A place where we will find representatives, manufacturers, importers, exporters and shopkeepers all in one place. We will definitely make great purchases and good deals and thus keep our stores more and more updated with new trends in the footwear market. We are sure that this will be the biggest fair of all time and we will together make this the best year for the footwear sector”, celebrates Francisco Aldemir Bezerra de Souza, commercial director of Planeta Calçados - chain with 8 stores present in the cities of Juazeiro do Norte, Crato, Barbalha, Iguatu, Brejo Santo -, and director of Síndilojas in Juazeiro do Norte (CE).

The business and Relationship Manager of the Brazilian Footwear Industries Association (Abicalçados), Letícia Sperb Masselli, points out that BFSHOW is also an international meeting point for the footwear sector. “The fifth largest footwear industry in the world, the most sustainable among its competitors, has a great showcase at the fair. It is an unmissable event, in which we will have more than 80% of the national footwear production presenting their collections for the hottest season of the year. We are sure that it will be a success that will give a spirit injection to the activity”, she points out.

One of the people responsible for the fair, Ricardo Azeredo, Head of New Business at NürnbergMesse Brasil, highlights the growth of the event. "BFSHOW has doubled in size in this edition, reinforcing the importance of this event for the Brazilian footwear sector. We are preparing a high standard fair to welcome the expected 10 thousand visitors, who are looking for the best products to offer to national and international consumers. Buyers will have an even better experience in this edition.”

Buyer Program
Success in the first edition, the Buyer Program is also back. An initiative of BFSHOW, which has the support of ApexBrasil within the scope of international buyers, the action seeks to encourage business between national and international buyers and exhibitors at the fair. In 2023, the action took to BFSHOW buyers from Brazil and countries such as Australia, Bolivia, Canada, United Arab Emirates, Spain, United States, Portugal, Russia, United Kingdom, among others.

International buyer participating in the program, Emma Damas Malamsha, from Apri Arch Fashion Ltd, importer and distributor of footwear from Tanzania, Africa, highlights that BFSHOW is an important exhibition for the sector. "Today, our main strategic partner is China, but at BFSHOW we have discovered other suppliers with potential, with which we can partner and do business. There is a lot of collaboration in the sector and the fair is a great opportunity to get to know each other”, she says.

Strengthening ties at BFSHOW is also the goal of Grupo Real Calçados, a chain founded in Bahia with more than 100 stores throughout Brazil. “It is a way to interact with suppliers and be closer to see what offers, new releases, novelties and trends are coming. We create bonds there because when we bet on a product, we establish a connection with the supplier themselves, which gives us support and confidence”, says director Ivan Nunes Andrade Filho.

In its first edition, BFSHOW received international buyers from five continents who generated more than R$ 315 million in business with the international market.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

The largest Brazilian footwear fair, BFSHOW already has more than 220 confirmed brands, 183 of them exclusive. The companies bet on the national fair, held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, to launch their Spring/Summer collections, the most important season of the year for Brazilian footwear and which absorbs more than 70% of the total sales of the industry. The 2nd edition of BFSHOW takes place at the Transamerica Expo Center, in São Paulo/SP, between May 21st and 23rd, and accreditation is already open on the website.

One of the companies that are only confirmed at BFSHOW is Grendene. The commercial director of the footwear company, Paulo Barth, points out that expectations for the fair are quite positive. “We believe that we will have a very significant number of customers visiting the fair, both from the domestic market and from the foreign market”, he predicts. According to him, the show, also due to the fact that it has confirmed large suppliers, should attract the attention of the main players in the market, being a relevant opportunity for the presentation of Summer collections, the most important one for Grendene. “The second semester is historically our most representative semester and we have a very positive expectation for the business we will carry out during BFSHOW”, highlights the director, adding that, in addition to the hot season's collections, the company will offer high-turnover products for prompt delivery.

Another giant confirmed exclusively at BFSHOW is Alpargatas. “We are very happy to participate in the BFSHOW fair, an event that provides a unique opportunity to emphasize the importance of the footwear market for Alpargatas and Havaianas, a leading brand in the segment of flip flops”, evaluates the specialized commercial director of Havaianas Brasil, Bruno Correa Marques. For him, more than presenting the summer collections, the footwear fair will further strengthen partnerships and relationships in the sector, as it is a meeting point for Brazilian footwear with the world.

With confirmed presence at BFSHOW, Petite Jolie is another company that will launch its summer products exclusively at the footwear fair held by Abicalçados. “We need to be where the customers are and our expectation is that they will be, largely, at the BFSHOW. In addition, participating in this moment, in which we have the possibility of seeing a new great fair performing in the city of São Paulo is very important for our visibility”, comments the National Commercial Manager of Petite Jolie, Ruy Ferreira. For BFSHOW, the shoemaker will take the entire team of regional representatives to welcome the shopkeepers. “The fair marks the presentation of the brand's Summer I collection, so the client will find all the novelties related to trends and colors of the most joyful season of the year,” says the director.

Meeting point
BFSHOW is a fair created by Abicalçados in partnership with NürnbergMesse Brasil to be the meeting point of Brazilian footwear with customers from all over the world, in an objective, business-focused and transparent way. The show should bring together, in May, about 250 brands of all sizes and Brazilian footwear poles that together account for more than 80% of the national production of the sector. The visitation is estimated at more than 10 thousand buyers and professionals of the activity, both from Brazil and from the international market. In the first edition of BFSHOW, which took place in Rio Grande do Sul, were generated, only in international business, more than R＄ 315 million.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

More than sustainable products, the Brazilian footwear industry, in line with a growing movement worldwide, has been adopting socially and environmentally correct production practices. Currently, the fifth largest footwear producer on the planet, the largest outside Asia, has been standing out as an international reference for clean production and aligned with ESG concepts. As it had to be, between the 21st and 23rd of May, at the Transamerica Expo Center, in São Paulo/SP, the protagonism of the sector in the area will also be exposed in the 2nd edition of BFSHOW, the largest footwear fair in Brazil.

A research released last year by the Brazilian Footwear Industries Association (Abicalçados) points out that more than 95% of Brazilian companies in the sector work with environmentally adequate disposal of their productive waste; 79% of industries perform control of restricted substances; and 62% of industries consume electricity 100% from renewable sources. "These are data that corroborate the intense work carried out to adapt the production of footwear to the new reality of a more conscious consumption and oriented towards sustainability not only environmental, but also social. Today, people want to know what they are consuming, where the product they are wearing comes from, and companies that are not adapted to this new world tend to have many difficulties in the market, especially internationally”, evaluates the executive president of the entity, Haroldo Ferreira.

In practice
At BFSHOW, a fair that already has more than 230 footwear brands that account for 80% of the national production of the sector, 75% of the footwear industries certified in the Sustainable Origin program, the only ESG certification for companies in the footwear production chain in the world, will be present. One of the companies confirmed at BFSHOW is Tess, manufacturer of the Kenner and Redley brands, which bets on the footwear show to leverage an ambitious internationalization project. “We do not want to export price, we want to export added value to demanding markets and these markets require sustainability, with consumers wanting to know the origin of the manufacture of their products,” says the company's CEO, Thomas Simon.

Among the highlights of Tess is environmental sustainability in its production process. With heavy investments in technology and innovation, Tess reduced raw material disposal by 50% from 2021 to 2023. By 2026, the goal is to reduce another 50%. “Another important point is our product. We have developed a shoe to last more than ten years, without exaggeration. With this, we reduce the waste disposal”, highlights Simon.

Representing the sustainability of the children's footwear segment, Bibi will also be at BFSHOW. The company, certified in Sustainable Origin, counts as one of its pillars the concern with sustainability and has created goals and commitments in the area to be achieved by 2030. Among the commitments are: to achieve 100% compliance of products manufactured in the Reach Standard (Regulation No. 1907/2006 European Parliament) regarding toxicity, to reduce by 20% the generation of waste in the development of new products and industrial operations, among others. "We believe that, increasingly, consumers are prioritizing brands with initiatives that contribute to society and the environment. In this way, in addition to offering a quality product that respects the happy and healthy development of children, we are a company that aims to reduce the impacts of operations on nature”, comments the company's president, Andrea Kohlrausch.

The trade show
Created by Abicalçados in partnership with NürnbergMesse Brasil, BFSHOW is already the largest Brazilian footwear fair in occupied space, with hundreds of the main Brazilian footwear brands, from all segments, sizes and footwear poles. The visitation is estimated at more than 10 thousand buyers and professionals of the activity, both from Brazil and from the international market. In the first edition of BFSHOW, which took place in Rio Grande do Sul, were generated, only in international business, more than R＄ 315 million. Accreditation for visitation is open on the website.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

The Brazilian Footwear Industries Association (Abicalçados) announces that the second edition of BFSHOW, the professional trade fair for the footwear industry, co-organized with NürnbergMesse Brasil, to be held from May 21st to Mat 23rd at the Transamerica Expo Center in São Paulo/SP, has the four main footwear producers in the country confirmed for the event: Alpargatas (Havaianas), Calçados Beira Rio, Grendene, and Vulcabras. According to the association, with more than 92% of booths sold, the May-2024-edition of BFSHOW, will present the Spring-Summer collections of Brazilian companies, who represents 80% of the total Brazilian footwear production. 

According to the promoter, there are over 200 confirmed brands, expecting the visitation of more than 10,000 national and international buyers. "All segments, sizes, and Brazilian footwear hubs will also be at BFSHOW, demonstrating the event's strengthening," says Rico Azeredo, Head of New Business at NürnbergMesse Brasil. 

The Projects Manager at Abicalçados, Letícia Sperb Masselli, highlights that, after a successful first edition in Rio Grande do Sul, BFSHOW has earned its place and prepared a bigger and better fair for May. "In this second edition, we are already doubling in size, attracting more and more Brazilian buyers and those from the main world markets. BFSHOW is today the main national fair and a meeting point for the global footwear industry," she evaluates. 

Expectations 
According to Abicalçados, expectations are very positive, considering that the May BFSHOW will present Spring-Summer collections, which represent over 70% of sales in the national footwear industry. "In 2024, we expect to grow by around 2% in pairs produced," Letícia projects. According to her, in the first edition of the event, there were over US$ 65 million (R$ 315 million) solely in business with international buyers, a figure that is expected to be exceeded in the May edition. 

The list of all confirmed brands so far and the accreditation of retailers are on the website www.bfshow.com.br. 

About Abicalçados 
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

About the organizers 
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

With a growth of over 100% in the exhibition area, reaching 10 thousand square meters, and major brands already confirmed, the 2nd edition of BFSHOW, footwear trade fair held by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with NürnbergMesse Brasil, has over 80% of its space sold out. By the first half of February, over 170 brands were already confirmed. The event, which will launch the Spring-Summer collections of Brazilian footwear manufacturers, will take place from May 21 to 23, at the Transamerica Expo Center, in São Paulo/SP. 

Abicalçados' executive president, Haroldo Ferreira, highlights that, after a successful first edition in Rio Grande do Sul, BFSHOW is making its mark and preparing for a larger and better event in May. "We will have companies of all sizes and segments, which will receive over 10 thousand national and international buyers, who will come independently or through projects carried out in joint efforts between Abicalçados, NürnbergMesse Brasil, and the Brazilian Trade and Investment Promotion Agency (ApexBrasil)," he projects. 

According to him, the fact that the trade fair has doubled in size already in its second edition demonstrates the maturity of the proposal and the increasing engagement of Brazilian footwear manufacturers of all sizes and production centers. "We have many new companies joining BFSHOW," Ferreira celebrates. The group of exhibitors seeking to have their first experience at BFSHOW is growing, with the adherence of large companies, such as Beira Rio, Grendene, Sugar Shoes, and Petite Jolie, as well as medium and small ones like Giulia Domna, Ferricelli, Perlatto, Akazzo, Black Free, among many others (see the complete list below). 

Business 

Ferreira also highlights optimism regarding business. "Brazil is internationally recognized as one of the largest suppliers of summer footwear, which represents over 70% of the totalamount of pairs sold annually(more than 600 million out of the approximately 900 million pairs produced). We are a reference for the world, and this will certainly be reflected in sales during BFSHOW," he comments. In the first edition of the show, last November, over US$65 million (R$315 million at the time's exchange rate) were sold, solely for exports. 

Privileged Location 

João Paulo Picolo, CEO of NürnbergMesse Brasil, emphasizes the importance of the location of the second edition of BFSHOW. "Hosting the event in São Paulo, the largest city and main business hub of Latin America, with all the amenities of a complete infrastructure with a wide and qualified network of restaurants, bars, and cultural options, favors the visitation of buyers from all over Brazil and the world," evaluates Picolo, highlighting that the city is situated in one of the main global airport hubs. 

The Transamerica Expo Center is one of the most modern exhibition spaces in Latin America. It is located close to São Paulo's public transportation network and 12 km from Congonhas Airport and 42 km from Guarulhos International Airport. 

The following brands are already confirmed for the 2nd edition of BFSHOW: Actvitta, ADG Export, Adrun, Aéropostale, Akazzo, Alex Senne, Amaia Brasil, Amanda Amaral, Amora Maria, Anatomic Gel, Andacco, Anna Flor, Apogeu, Aramis, Ayura, Ayê, Azaleia, B/Green, Barbie, Batatinha, Bebecê, Beira Rio, Bibi, BKR, Black Free, Blitzz, Boaonda, Bottero, Box 200, BR Sport, BTA, By Brava, Byara, Camin, Campesi, Carrano, Cartago, Classe Couro, Colcci, Coca Cola Shoes, Colorê, Comfortflex, Confort Way, Corinthians, Crato, Cravo & Canela, Crep, Cromic, Dakota, Data System, Dem-bas, Democrata, Di Valentini, Diadora, Diversão, Euro Soccer, Ferracini, Ferricelli, Fiocco, Flor Amor, Florence, Fofioro, Freeway, Frizzante, Giovanna Fashion, Giulia Domna, GLK, Gogowear, Grendene Kids, Grendha, Guilhermina, Hello Kitty, Improviso, Ipanema, Itapuã, Izalu, K360, Kidy, Killana, Klin, Kolosh, Kolway, Krisle, La Fitty, Levecomfort, Leveterapia, Lorena Fernandes, LPS, Luma Luz, Lynd, Manchester, Manutt, Marina Carvalho, Mary Jane, Mezzo Punto, Minecraft, Mississipi, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Mormaii, Mr. Dias, Nadia Talita, Nautica, Nesk, New Face, One Flip, Opananken Antistress, Ortopasso, Oxn Futebol, Pampili, Pampili Mini, Patrus Transportes, Pegada, Perlatto, Petite Jolie, Piccadilly, Pimpolho, Pink Cats, Plugt, Polo Go, Power Sport, Rainha, Ramarim, Randall, Raquel Dias, Rayon, Rep-Play, Rider, Rubro, Sandili, Savelli, Scatamacchia, Serenitx, Serenity, Shelter, Slink Kids, Sophia Almeida, Start Flex, Street, Strike, Sugar Shoes, SVL Footwear, Talita Dias, Tanara, Topper, Torrenezzi, Tree Shoes, Trilha da Lua, Tweenie, Usaflex, Via Marte, Via Uno, Via Vip, Viccini, Villarosa, Villione, Vip Star, Vizzano, Voices, Vorax, Vulcabras, Walk Way, West Coast, Wini Peg, Wirth, World Colors, Zareia e Zaxy. 

Registration for the first edition of BFSHOW is open on the website  

About Abicalçados 

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

About the organizers 

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

The first edition of the footwear fair Brazilian Footwear Show - BFSHOW, which brought together 137 brands at the Event Center FIERGS, in Porto Alegre/RS, raised the bar for the trade fair sector in the country. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the show, which focused on transparency, business and opportunities for companies of all locals productions forms, size and market niches, received visitors from the country and around the world over the three days of the event, generating many businesses - which will be computed and announced soon - and others were agreed upon in the coming months.   

The executive president of Abicalçados, Haroldo Ferreira, points out that the fair had a “kick start” that surprised even the greatest optimists. “BFSHOW is a fair organized by the for the market, which listens to all the players in this important link in the productive chain of the sector and which is already in the process of restoring the prestige of national footwear fairs”. According to him, the fact that it is a trade fair focused on business and has received more than 150 international buyers from 30 countries, as well as businessmen from all over the country, generated not only immediate business, but also sales prospects for the rest of the season. “Many sales, which were not closed on the spot have already been agreed. Apart from the expressive attendance, especially in the first days, the fair was effective, as a business event should be”, he concludes.   

The structure of the BFSHOW, which was organized by the German organizer, with an office in Brazil, NürnbergMesse, was also highly praised. “We promote fairs in various economic segments, and it is the first time we have organized a footwear show. We are delighted with the result of the partnership with Abicalçados and to can combine our expertise with an entity that has been dedicated to the development of the footwear industry in Brazil for more than four decades”, commented the CEO of NürnbergMesse Brasil, João Paulo Picolo. Highlights, for both exhibitors and visitors, include the structure and reception of the trade fair in one location with ample paved parking, easy access to Salgado Filho International Airport, options for restaurants and snack bars, high quality wifi connection and much more.     

Exhibitors 

The Marketing Manager of Ramarim (Nova Hartz/RS), Nelson Magagnin, points out that the first edition of BFSHOW fulfilled its goal. “We've had a good number of visitors, especially in the first few days. We've opened new markets and welcomed customers for business relations. I think the highlight of the fair in the capital was the structure and logistics that made the event possible”, he evaluates. 

The director of Cactus (Jaú / SP), Renato Denardo, considers that the highlight of the fair was its internationalization. After starting to export last year, the company explored new markets during BFSHOW, especially with South American countries. “BFSHOW is a trade fair with great growth potential. In São Paulo, in May, the fair will be even bigger, and Jaú's collective stand should double the number of companies (from 6 to 12)”, that exhibit.  

The opinion is shared with Maurício Wendling, director of Calçados Wirth (Dois Irmãos/RS). According to him, BFSHOW is already born internationalized, having received buyers from more than 100 groups from 30 countries on all continents. “The first edition of BFSHOW is the most internationalized that we have participated in Brazil in recent years”, he evaluates. During the three days of the fair, the footwear company received buyers from the United Arab Emirates, Russia, Italy, Portugal, Argentina, Chile, Ecuador, Guatemala, the Dominican Republic and other countries.   

Savelli (Franca/SP) participated in an “impeccable” trade fair, according to its director Marcel Mendes. He points out that, despite the Brazilian and global economic situation, the results were positive. "Trade fairs are places of relationships, where many deals are made or planned for the future. We received clients from Brazil, but above all from all over the world, from the Middle East, Europe, Africa and Latin America”, he points out.   

Charles Werb, Export Coordinator of Itapuã (Cachoeiro De Itapemirim/ES), also highlights the quality of the contacts provided by the fair. “We've had a lot of potential business with international buyers. The efforts made to promote the trade fair were essential for this result”, he evaluates.  

"Regained the relevance of fairs” 

As a B2B (business to business) event that generates business, the main aim of the trade fair is to generate good connections and business for the supply of national and international trade. And at this point, BFSHOW has also stood out in this regard. The first edition of the fair, attended by thousands of shop owners of all sizes and parts of Brazil, made buyers eager for the next edition in May next year, this time in São Paulo/SP. Store owner Silvia Léia Terno Ribeiro do Val, from Léia Calçados (Andradina/SP) highlights the quality of the structure offered by the fair, which provided comfort and agility for work. "We closed deals, in a differentiated show” she says. According to her, despite digitization and large networks, tradition and eye-to-eye contact still grant a key role to trade fairs.   

The store owner Maria Bethania Cavalcante from Econis (Alagoinhas/BA), a chain with more than 50 stores in the Northeast, emphasized: “BFSHOW has restored the glamor and relevance of shoe fairs”. Delighted with the structure and reception offered, the buyer says that the group did good business with exhibitors from different segments. "We not only made purchases, but also selected products for future purchases. BFSHOW has not only given us the opportunity to do business, but also the assembly of our Autumn/Winter collection, thanks to the quantity and quality of the novelties presented”, she concludes.   

International quality 

New Zealand buyer Glen Maher from Maher Shoes points out that he was pleasantly surprised by the trade fair. “I didn't expect to see so many brands and segments here. We came to buy men's shoes and ended up taking women's too,” he says. And he goes even further: “The stands are more eye-catching and beautiful than Micam's". Thanks to the international standard, the BFSHOW has “incredible" growth potential for the coming years.   

Marcelo Maurer, buyer of MP Imports from Paraguay, also highlights the organization and facilities of an event designed for the comfort of the exhibitor and buyers. "In addition to business, we were delighted with the hospitality and treatment. It was clear that every detail was taken care of to provide an excellent experience”, he evaluates, stressing that he will return for the next editions.  

Union 

BFSHOW is a fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partnership is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). The support is from the unions of the footwear industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. Learn more about the fair on the website www.bfshow.com.br.  

About Abicalçados 

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

About the organizers 

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

After a 1.1% drop in footwear production in 2023, to 839.3 million pairs, the national footwear industry expects a growth of 2.2% next year, reaching 857.8 million pairs produced in the country. The projections were released at the press conference of the Brazilian Footwear Show – BFSHOW, held on the morning of the 22nd, at the Event Center FIERGS, in Porto Alegre/RS. The first edition of the footwear show, which brings together 138 of the main Brazilian footwear brands, takes place until the 23rd.  

On the occasion, the executive chairman of Abicalçados, Haroldo Ferreira, began by emphasizing that, although the data are not so positive, Abicalçados is a class entity committed to facts and discloses real numbers that guide the more than 4,000 Brazilian footwear industries in their plans and strategies. "Brazil is a country with great potential, but unfortunately some conditions of competitiveness are compromised. We have high production costs, a de-heated market, both here and abroad and fierce, unfair competition from international platforms that are now exempt from any import tax on shipments of up to US$ 50,” he said.  

The CEO of NürnbergMesse Brasil, João Paulo Picolo, pointed out that the first edition of BFSHOW points to a promising horizon for the footwear sector. “It is our first trade fair in the footwear sector and we are very satisfied with what we see. Certainly, the union of the sector with ApexBrasil, industry association and footwear unions will be an important boost to make BFSHOW the largest Brazilian fair in the footwear industry,” he said. The CEO also emphasized that the feedback to the first edition is being very positive, especially for the infrastructure of the FIERGS pavilions. “Our business is based on the satisfaction of our customers and the hospitality we offer with good service and comfort in the facilities,” he said.  

The official partner in the organization of BFSHOW, the Brazilian Export and Investment Promotion Agency (ApexBrasil), was also represented at the press conference, represented by its industry and services manager Maria Paula Velloso. On the occasion, the manager stressed the joint efforts to attract more than 150 international buyers from 30 countries, which resulted in lively business traffic at the event.  

Return  
Resuming participation in footwear fairs, one of the largest footwear industries in the country, Vulcabras, was represented by its CEO, Pedro Bartelle. "Participating in this historic moment for the sector, which is to have a fair held by its highest-class entity, Abicalçados, is important to show the full potential of our industry and discuss the relevant agendas for our activity. We have a productive Brazil, but it lacks competitive conditions. Not only do we struggle with high production costs, but today we also suffer greatly from unfair competition from platforms. These are issues that should be debated and brought to the public through Abicalçados. Events such as BFSHOW allow us to have important debates. We are very happy to be here, to present our technologies and to support the sector”, he mentioned.  

The press conference was also attended by entrepreneurs Sérgio Bocayuva (Usaflex), Carlos Mestriner (Klin), Ronaldo Lacerda (Lynd) and Marcelo Paludetto (Democrata), as well as Daniela Machado, Fashion Project Articulation Analyst at Sebrae RS.  

Union  
BFSHOW is a trade fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partner is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). Support comes from the footwear unions industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. Learn more about the fair on the website www.bfshow.com.br.  

About Abicalçados  
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.  
   
About the organizers  
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

The first edition of the Brazilian Footwear Show - BFSHOW, which started today (21st) and runs until the 23rd, at the Events Center FIERGS, in Porto Alegre/RS, confirmed the success of the newest Brazilian footwear fair. Promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, the fair brings together 137 Brazilian footwear brands, 123 of them exclusive.

The organizer’s CEO, João Paulo Picolo, points out that the event exceeded expectations on this first day. “We are very optimistic about receiving national buyers and importers and, moreover, doing good business on the first day of the event. It is an indication that a great footwear show is being born here in Porto Alegre”, he evaluates. According to him, the union of Abicalçados and NürnbergMesse Brasil contributes to the promotion and development of this important industry in the country. "The focus on business, with transparency and maximum respect for the vision of entrepreneurs who are the real owners of BFSHOW, are the essence of the fair, which has great potential and the prospect of exponential growth in Brazil, as it can be internationalized”, he adds.

The BFSHOW, which was already well attended on the first day, has much more to present in two full days of business, with novelties and new releases of the more than 130 brands that are presenting their collections and trends.

There is still time to participate! Do business and make connections with Brazilian brands.

We are waiting for you! Click here and register right now. Click here e credencie-se agora mesmo.

The most sustainable footwear industry in the world and the only one to have an ESG certification for the production chain at an international level could not have a trade fair with guidelines other than those of sustainability. The 1st edition of the Brazilian Footwear Show - BFSHOW, a show held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil between November 21st and 23rd, at the FIERGS Events Center, will have a series of initiatives that will put the theme at the center of the debates. Another highlight of the event will be the trend surveys presented in partnerships with INSPIRAMAIS and the Fashion Directions bureau. 
  

Abicalçados' CEO, Haroldo Ferreira, points out that the mission of BFSHOW, in addition to generating business and transforming the model of fairs in the country, with transparency and cost optimization, is to help raise awareness in the sector about the importance of sustainable practices. "That's why BFSHOW is committed to supporting sustainable initiatives, incorporating sustainable practices and conducting the event cleanly and with as little impact as possible," he says. 
  

According to the leader, the fair wants to unite the Brazilian footwear sector to the sustainability ecosystem. Among the ESG initiatives is the commitment to recycling and reuse of materials used in the assembly and organization of the exhibition, which will be controlled, managed, reused in future events, or sent correctly for recycling. “Our priority is to make as little impact on the environment as possible and to direct our use and our exhibitors in the same way. In addition, the organization of garbage for visitors is also carried out to raise awareness and support the separation of waste,” explains Ferreira. 
  

Social 
Aware of its social responsibility, BFSHOW has as part of its commitment the mandatory hiring of at least 10% of the workforce from minority groups, such as the LGBTQIA+ community, people with physical disabilities, among others. The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the measure not only strengthens and promotes social inclusion, but also boosts the local economy, offering tangible opportunities for people who face social barriers in the labor market”. The executive highlights that the achievement is a practical example of how to combine business generation and social responsibility. 
  

Sustainability Arena 
BFSHOW will also have content and exhibition to demonstrate in a practical way the sustainability applied in the Brazilian footwear sector. In the Sustainability Arena, visitors will be able to check out two spaces. One of them is the Sustainable Origin, where the ESG certification for the footwear production chain and its certified companies will be presented. The other space is BFSHOW - Sustainable Footwear, which will feature an exhibition of ten exhibiting companies that will present their footwear models made from sustainable materials. 
  

Fashion 
Going into the subject of trends that will be presented, sustainability could not be left out. A partnership with INSPIRAMAIS, a trend-setting salon in materials and inputs for the footwear production chain, will present the latest sustainable inputs launched at the event. In the space, materials from the Homo Faber research can be found, guided by the coordinator of the Design and Research Center of the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), the stylist Walter Rodrigues. 
  

Another differential of BFSHOW will be the presentation of the Fashion Directions trend research. Studio located in Milan / Italy, the bureau is a trend portal specializing in women's, men's and children's shoes, bags and accessories. Managed by a Brazilian duo, Luana Lanzini and Luana Savadintzky, fashion consultants, Fashion Directions compiles in a directional way the trends and products of the moment. “For BFSHOW, thinking precisely about replicating our directional research style for the shopkeeper, we created a shopping guide, clearly summarizing the main trends and products that we believe are key for winter 2024”, says Luana Lanzini. In addition, the bureau will provide on time coverage of the fair, linking and confirming trends with the collections presented. 
  

Union 
FSHOW is a fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partnership is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). The support is from the unions of the footwear industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. 
  

Floor Plan 
The BFSHOW floor plan, which closed with 137 of the main footwear brands in Brazil, 123 of them exclusive at the event, was all designed for a segmented visit, which facilitates and optimizes business. BFSHOW's numbers are all audited. Check here. 

The first edition of the Brazilian Footwear Show - BFSHOW, a fair held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil between November 21st and 23rd, at the FIERGS Exhibition & Convention Centre, in Porto Alegre/Brazil, will move the Brazilian footwear sector. With 138 footwear brands from all segments, niches and footwear poles in Brazil, 124 of them exclusive to the event, the fair should receive more than 10 thousand visitors, including at least 150 importers from 30 countries.  

The fair, which promises to transform the business model of trade shows in Brazil, was organized in accordance with the main event trends in the world. Who is at the forefront of the process is promoter NürnbergMesse Brasil, a subsidiary of the German NürnbergMesse Group, one of the 15 largest international event organizing companies in the world. Among the differentials of BFSHOW is the segmented visitation experience. In a pavilion with more than 14 thousand square meters, the brands will be distributed by segment and niche. In addition, the show will feature fashion content, through presentation of materials for the footwear industry launched at INSPIRAMAIS and the dissemination of the trend research of Fashion Directions, a studio located in Milan / Italy that brings trends' content in women's, men's and children's shoes, bags and accessories in the form of a guide to guide purchases. 

International 

The first edition of BFSHOW, in addition to buyers from the main consumer centers of the country, will receive significant visitation from importers. Partnering with the Brazilian Export and Investment Promotion Agency (ApexBrasil), Abicalçados and NürnbergMesse Brasil enabled the presence of more than 150 buyers from 100 international groups from 30 countries. They are importers from all continents, which were chosen together with exhibitors, taking into account the potential for purchases and pulverization. In addition to these, other importers will come on their own to the event. 

Buyers from Argentina, South Africa, Australia, Bolivia, Canada, Chile, Colombia, Costa Rica, Cyprus, Dominican Republic, Egypt, Ecuador, Guatemala, Reunion Islands, Kuwait, Libya, Mozambique, New Zealand, Panama, Paraguay, Peru, Poland, Portugal, Russia, United Arab Emirates, Spain, United States, Tanzania and Uruguay are confirmed at BFSHOW. 

In addition to buyers, Brazilian Footwear, a program carried out by Abicalçados in partnership with ApexBrasil, will bring seven journalists and five international influencers to Brazil. Guests from Argentina, Colombia, Spain and Italy come to Porto Alegre through the Imagem and influencers projects.   

Sustainability 

Among BFSHOW's ESG initiatives are the commitment to recycling and reuse of materials used in the assembly and organization of the exhibition, which will be controlled, managed, reused in future events, or sent correctly for recycling. The priority is to make the least possible impact on the environment. In addition, the organization of garbage for visitors is also carried out to raise awareness and support the separation of waste. 

BFSHOW will also have content and exhibition to demonstrate in a practical way the sustainability applied in the Brazilian footwear sector. In the Sustainability Arena, visitors will be able to check out two spaces. One of them is the Sustainable Origin, where the ESG certification for the footwear production chain and its certified companies will be presented. The other space is BFSHOW - Sustainable Footwear, which will feature an exhibition of ten exhibiting companies that will present their footwear models made from sustainable materials. 

Union 

FSHOW is a fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partnership is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). The support is from the unions of the footwear industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. 

More information and accreditation on the website www.bfshow.com.br. 

Check out the BFSHOW schedule 

21/11 

9 AM - Opening of the gates  

5:30 PM - Walk with authorities at the fair 

7 PM - Closing of the gates  

22/11 

9 AM - Opening of the gates 

11 AM - National and international press conference 

7 PM - Closing of the gates  

23/11 

9 AM - Opening of the gates 

5 PM - Closing of the gates 

About Abicalçados 

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

About the organizers 

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

Less than a month before its realization, the first edition of the Brazilian Footwear Show - BFSHOW, taking place from November 21 to 23 at the FIERGS Events Center in Porto Alegre, RS, holds great expectations for exhibitors and retailers. The fair, featuring over 100 of the leading national brands in its first edition, expects more than 10,000 Brazilian retailers and buyers from all continents. BFSHOW is organized by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with NürnbergMesse Brasil. 

One of the confirmed groups at BFSHOW is Oscar, one of the largest in the country with 180 stores across the interior of São Paulo, Vale do Paraíba, Triângulo Mineiro, Joinville/SC, Alagoas, and Paraíba. "I believe that 2024 will be a very challenging year for retail, and this type of event, in addition to strengthening the footwear sector, allows us to exchange information with manufacturers and other market players. This is the first time this fair is happening, and I hope to find a lot of information to select products for Winter 24," says the group's product manager, Elisa Gasparetto Indalecio. She points out that since the network develops part of the women's collection as a private label, it is important to find good manufacturers for these developments and exclusive projects. "Being at an event with this quality of exhibitors always creates an opportunity for good business," she concludes. 

The director of the Dinni group, which has 27 stores in Bahia, Sergipe, and Rio Grande do Norte, Alberto Rocha Nunes Filho, emphasizes that, given the confirmed brands, the expectations for BFSHOW are quite positive. "We are expecting a lot from the fair organized by Abicalçados, which brings big brands from all segments and footwear clusters. The fair will be important not only for generating business but also for contributing to fashion trend studies and insights," he assesses. 

International Presence 
In addition to the major Brazilian retail groups, BFSHOW has confirmed the presence of more than 100 importers from around the world in projects carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and NürnbergMesse Brasil. 

One of the confirmed importers at the fair is Carlos Alberto Londoño of Grulla y Wellco from Colombia. "For our company, it is very important to keep up with the evolution of the Brazilian footwear industry through BFSHOW. We hope to find great brands and achieve good business to further integrate the Brazilian and Colombian markets," says the buyer. The group is one of the leading players in the Colombian e-commerce.  

According to Abicalçados, data shows that Colombia has been buying more Brazilian footwear in 2023. According to the organization's data, more than 6.9 million pairs were exported there between January and September, a 4.4% increase from the same period last year. Currently, Colombia is the fourth main destination for Brazilian footwear (in pairs) abroad. 

The Ne Lochlan group, a footwear distributor in Costa Rica, comes to Brazil in search of sports, children's, men's, and women's shoes. The company's president, Alejandro Venegas Benito, emphasizes that being at the fair is very relevant, especially for strengthening the relationship with Brazilian brands they already work with and for exploring new products and options. "Another important factor is the significant presence of international buyers, as the exchange of experiences between markets is very valuable." 

Expectations 
According to Abicalçados, in 2023, industry production growth is expected to be between 1% and 1.7%, surpassing 860 million pairs. Expectations are quite positive for BFSHOW, especially in the domestic market, which is expected to grow by 3% over the course of this year. Check the confirmed brands and register on the website. 

About the organizers  
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

About Abicalçados  
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

With 25 years of tradition, Usaflex is currently experiencing one of its best moments. The company, headquartered in Igrejinha/RS, anticipates growth in both the number of pairs produced and revenue throughout 2023. To achieve this, they are focusing on expanding through single-brand franchises and investing more than R$ 36 million throughout the year, which will increase production capacity by over 28% to 36,000 pairs produced daily. 

Ending 2022 with a revenue of R$ 520 million, the company aims to reach the figure of R$ 600 million in 2023, representing a growth of 15.3%. To achieve this goal, in addition to franchise expansion, the footwear company from Rio Grande do Sul has invested in expanding its production and significant media promotion of its products. "Recently, we achieved one of our main goals, which was to expand the manufacturing unit in Igrejinha, with an investment of R$ 36 million. This increased our production capacity from 28,000 to 36,000 pairs daily, a growth of over 28%," says Usaflex CEO, Sergio Bocayuva. 

BFSHOW 

Another strategic move by the company is its participation in the Brazilian Footwear Show - BFSHOW, a footwear exhibition organized by the Brazilian Association of Footwear Industries (Abicalçados) and operated by NürnbergMesse Brazil on November 21-23, in FIERGS, Porto Alegre/RS. At the event, Usaflex plans to introduce innovative technologies, such as the Gel Cushion and a comfort-focused technology that allows shoes to be put on without using hands. 

According to Bocayuva, the development of this technology began in 2021 when Usaflex identified the growing demand for solutions that simplify the act of putting on shoes, offering comfort and well-being to consumers. "Furthermore, it's an inclusive product as it facilitates use by individuals with upper limb disabilities," highlights the CEO. He adds that the key to this technology lies in the shoe's anatomy, which features a rear piece - the counter - that offers a larger area for the heel to slide into the shoe, along with the use of innovative materials like niobium, which enhances overall durability. 

Expectations for the product's launch are high at Usaflex. "Presenting an innovative product like this at an exhibition that aims to revolutionize the concept of trade shows in the country is significant. We have very high expectations for the product's reception because BFSHOW is an exhibition that not only attracts some of the major international players but also numerous retailers from major consumption centers in Brazil," the manager predicts. 

Created to be the leading footwear exhibition in Brazil, bringing together all the industry's regions and segments, BFSHOW will feature over 100 exclusive brands at the exhibition, including Usaflex. 

More about Usaflex 

Founded in 1998 in the city of Igrejinha, Rio Grande do Sul, Usaflex is a pioneer and leader in the manufacture of leather shoes and bags that prioritize innovation, style, and comfort for women. With a production capacity of up to 25,000 pairs of shoes per day, the brand stands out for incorporating technology into more than 50 different product lines, which can be purchased through the online store, multi-brand retailers, or one of the 300 franchises spread throughout the national territory. By the end of 2023, Usaflex aims to reach a total of 340 stores in Brazil." 

Created to be Brazil's main footwear fair, bringing together all sectors of the industry, the Brazilian Footwear Show - BFSHOW, announced that, less than 60 days before its opening, 96% of exhibition spaces have already been sold, with the presence of the country's leading brands. Of the confirmed brands, over 100 will be exclusively at BFSHOW in Porto Alegre, Rio Grande do Sul. The fair, promoted by the Brazilian Association of Footwear Industries (Abicalçados) and operated by NürnbergMesse Brasil, will hold its first edition from November 21 to 23 at the FIERGS Events Center in the state capital. 

One of the major companies exclusively confirmed for BFSHOW is Vulcabras, from Parobé, Rio Grande do Sul. According to the group's CEO, Pedro Bartelle, the choice of the fair is strategic for strengthening the Brazilian footwear sector. "Vulcabras understands the importance of positioning Brazil, technology, and innovation in the Brazilian footwear sector. It is an opportunity to once again discuss the significance of the largest footwear industry outside of Asia, one of the most sustainable in the world," he comments.  

PG4 Galleria, a high-value-added men's footwear manufacturer from Franca, São Paulo, has also secured its presence exclusively at BFSHOW. The company's director, Giuliano Spinelli, emphasizes that the leading brands in each segment will be at the fair, positioning it as the main and most attractive business fair in the sector in Brazil. "The focus will be on business, so retailers or importers who attend the event will be in the right place for their supply, as they will find the leading brands from all niches, segments, and regions," he evaluates.  

Representing a segment that will be almost entirely present at BFSHOW, Carlos Mestriner, director of Klin, highlights that the fair will feature the best in Brazilian children's footwear. "We are sure that we will see quality business at a unique fair prepared to position Brazil as one of the world's leading players in the sector," he emphasizes.  

From the segment of comfortable women's footwear, Sergio Bocayuva, CEO of Usaflex, is another enthusiast of the event. "In a world of constant transformations, the footwear sector appears to have great potential for evolution. For this, we need a new fair, a new business model in trade shows. BFSHOW is the fair for Brazilian footwear entrepreneurs who want to innovate, offer better service to their customers, create professional business connections, and expand their horizons," he says.  

Industry Unity 

Haroldo Ferreira, the executive president of Abicalçados, highlights that the success of BFSHOW is the result of the unity of the national footwear sector, which for the most part understands the importance of having an internationally renowned fair that will result in investments in the sector through projects and not for a private company. "Proof of this is that over 90% of the brands at BFSHOW will be exclusively with us and not at any other fair. Certainly, both national and international buyers who come to the fair will be positively satisfied to find the leading brands in each segment in an environment fully prepared for business transactions. It will be a true showcase of Brazilian footwear," he comments.  

One of the highlights of the first edition of BFSHOW is the unity in support of the event, with companies understanding that it is a joint effort to strengthen the industry. According to Ferreira, BFSHOW is a moment that marks the history of the footwear industry. "In over 130 years of footwear production in Brazil, we have never had a fair organized by the entrepreneurs themselves and focused entirely on business and transparency. We are experiencing a historic moment of unity for the strengthening of the entire sector. We have the support of 16 footwear industry unions from all over Brazil, in addition to the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil), which is our official partner," he says. ApexBrasil is one of the supporters of the BFSHOW Buyer Project, which will bring over 100 international buyers from all continents. 

A New Model for Trade Shows in Brazil 
NürnbergMesse Brasil, the promoter company associated with the German NürnbergMesse Group responsible for organizing BFSHOW, reports that more than 10,000 buyers are expected to visit the first edition of the footwear fair. "BFSHOW has already been a success since its announcement. Following an international trend of major trade shows, such as Micam Milano, which is promoted by the Italian footwear association, the fair was created by the market and for the market, channeling resources to reinvest in the sector through its industry association. It is a new model for footwear fairs emerging in Brazil," comments NürnbergMesse Brasil CEO João Paulo Picolo. 

Registration for the first edition of BFSHOW is open on the website https://bfshow.com.br/en, where confirmed brands and other event information can be found.  

About Abicalçados 

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

About the organizers 

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

Boaonda, an injected footwear industry based in Sapiranga, Rio Grande do Sul, is increasing its presence in the sector's market through significant investments. According to the footwear company, this year's investments in expanding the factory, machinery, and equipment are expected to total more than R$ 9 million.  

The brand's manager, Cássio Romani, explains that the expansion of the factory will be ready in the first half of next year and will require a total investment of over R$ 4 million. "Regarding machinery and equipment, with an investment of R$ 5 million, some are already in operation, and the rest are on their way," says the businessman, adding that the flagship investment is in an injection machine for EVA raw material. 

Perspective 

Despite considering the year "challenging," with instability in both domestic and international markets, Romani expresses confidence in good results, especially due to the work the brand has been doing with its customers, always focusing on quality, comfort, and sustainability. "The estimate is to grow by 12% in production in 2023," he projects.  

One of Boaonda's commercial promotion strategies is participating in the world's major footwear fairs. In Brazil, the company's next stop is at the Brazilian Footwear Show - BFSHOW, a footwear exhibition organized by the Brazilian Association of Footwear Industries (Abicalçados) and operated by NürnbergMesse Brasil, taking place from November 21 to 23 at the FIERGS Events Center in Porto Alegre, Rio Grande do Sul. 

About the company 

Recently, the Mould Group, which is the "parent company" of Boaonda, celebrated its 28-year history. It currently employs more than 300 workers who produce approximately 1.5 million pairs of shoes per year, with 18% of them being exported to over 30 countries.  

Calçados Bibi, a pioneering brand in the children's footwear market, has confirmed its presence at the first edition of the Brazilian Footwear Show - BFSHOW. The fair will take place from November 21st to 23rd in Porto Alegre, Rio Grande do Sul, at the FIERGS Events Center. At the event, organized by the Brazilian Association of Footwear Industries (Abicalçados) and organized by NürnbergMesse Brasil, Bibi will showcase its Winter 2024 collection to national and international buyers. The company will join more than 100 of Brazil's top footwear brands, expecting over 10,000 visitors from Brazil and abroad. 

BFSHOW is considered a showcase for Brazilian footwear, offering opportunities for clients to discover the diversity and quality of women's, men's, children's, and sports shoes from various sizes and production centers. This initiative will have two annual editions, with the second one scheduled for May 21st to 23rd, 2024, featuring the launch of the Spring/Summer 2025 collection, this time in São Paulo at the Transamérica Expo Center.  

"Bibi has chosen BFSHOW to participate and launch the Winter 2024 collection for multi-brand channels and some importers in the region. This will be the first edition of the trade fair, but we are with the footwear sector, which conducted researches in partnership with manufacturers and other channels, seeking to enable a new trade show format, to be held in Porto Alegre, and to bring improvements to the logistics of participating brands and visitors. Given all this, we have good expectations to start promoting our new collection for children aged 0 to 9. Thus, we aim to put our purpose into practice, which is to do good by aiding children's development through comfortable and quality products," emphasizes the brand's president, Andrea Kohlrausch. 

Currently, Bibi has over 150 stores worldwide, with 20 of them located in Latin American countries. With two manufacturing plants in Parobé, Rio Grande do Sul, and Cruz das Almas, Bahia, the brand produces over 2.6 million pairs of shoes annually. About 20% of these are destined for export to more than 60 countries across five continents. Bibi also has a strong presence in its own e-commerce channel and in more than 3,000 multi-brand stores in different regions of Brazil.  

About Calçados Bibi:  

Promoting natural and healthy development for the age group of 0 to 9 is one of the fundamental principles of Calçados Bibi. The brand is a pioneer and leader in developing products based on research and scientific studies. It gained recognition in the industry through the development of non-toxic, physiological shoes and its exclusive Fisioflex Bibi insole technology, which provides the sensation of walking barefoot. With the purpose of doing good, one step at a time, Bibi, wichh was founded in 1949 and became a reference in the children's footwear market, aims to promote sustainable practices, encourage the healthy development of future generations, and fulfill its social responsibilities for building a better world. With factories in Parobé, Rio Grande do Sul, and Cruz das Almas, Bahia, it produces more than 2.6 million pairs/items annually. Present in over 60 countries across five continents, in Brazil, it is in 3,000 multi-brand retail points, as well as operating an e-commerce platform and a franchise network with more than 150 stores. The company is the first footwear manufacturer certified with the Diamond Sustainability Seal, attesting to its commitment to initiatives in industrial processes, as well as the development of actions in line with the core principles established by the Sustainable Origin program: Environmental, Economic, Cultural, and Social. 

The first edition of the Brazilian Footwear Show - BFSHOW, which takes place from November 21st to 23rd at the FIERGS Exhibition & Convention Centre in Porto Alegre, Brazil, announces a partnership with INSPIRAMAIS for fashion curation. Through this partnership, the trade show organized by the Brazilian Association of Footwear Industries (Abicalçados) in conjunction with NürnbergMesse Brasil will publish fashion content via email marketing and its social media channels starting in September.

Letícia Sperb Masselli, Project Manager at Abicalçados, explains that the goal of the partnership is to provide light and easy-to-consume content for the retailers attending the event. "The content should contribute to greater accuracy and confidence during the purchasing process, as it will present fashion and consumer trends for Winter 2024 collection, which will be launched at BFSHOW in November 2023," she comments.

Rico Azeredo, Head of Business Development at NürnbergMesse Brasil, believes that the content, curated by Walter Rodrigues, the coordinator of the Design and Research Center of the Brazilian Association of Leather, Footwear, and Artifact Components Companies (Assintecal), will enhance the visitors' experience. "We are envisioning a distinctive trade show, aligned with the best practices of international events, focused on participant experience, product segmentation, and high-quality, relevant content for the industry as a whole," emphasizes Mr. Azeredo. He adds that more than 10,000 people are expected to visit the FIERGS Exhibition & Convention Centre over the three-day event.

Fashion

Designer Walter Rodrigues, who will curate the content, explains that the foundation of the work will be the Homo Faber research, which was presented in materials during the most recent edition of INSPIRAMAIS event in July. "The Homo Faber theme aims to showcase this creative individual, bridging the gap between manual work and artificial intelligence," Rodrigues said. The research highlights pragmatism and manual skill as guiding principles, emphasizing that originality is crucial to capture the consumer's attention. The research also highlights the stimulation brought about by materials and products, as well as the geometry present in checks, model angles, shoe shapes, weaves, and 3D prints. Themes like seduction, hypertextures, and western influences are also explored, alongside sustainability in the production process, reflected in products with floral patterns and earthy tones.

BFSHOW has the official partnership of the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the support of the Brazilian Micro and Small Business Support Service (Sebrae), Assintecal, and footwear industry syndicates from various regions.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

The first edition of the Brazilian Footwear Show - BFSHOW, happening from November 21st to 23rd at the FIERGS Exhibition & Convention Centre in Porto Alegre, Brazil, will be a milestone in the history of the footwear industry. This is because, besides being a distinctive trade show in terms of logistics, cost optimization, transparency in numbers - all audited -, segmented and internationalized visitation, the event already has a significant support network of 16 footwear industry associations from all over Brazil.

Leading the organization of the first national trade show promoted by the market for the footwear market, with a strong focus on business, is the Brazilian Association of Footwear Industries (Abicalçados), in partnership with the promoter NürnbergMesse Brasil. The executive president of the footwear entity, Haroldo Ferreira, highlights that, in addition to being a business platform for the industry, BFSHOW is becoming a link uniting the representative entities of the main footwear manufacturing hubs in Brazil, from North to South of the country. "It's nearly unanimous in the market that we needed changes in the industry's launch calendar. Since the inception, when the idea of a trade show organized by Abicalçados started being discussed, we had a democratic process that involved all parties, potential exhibitors, and retailers. I believe this fact was crucial in forming this unprecedented support network in our field," evaluates the executive. 

CEO of NürnbergMesse Brasil, João Paulo Picolo, emphasizes the importance of unity and synergy among the representative entities of the sector. "Undoubtedly, this support network created around BFSHOW will provide an extra boost to the most important national footwear fair in Brazil. In addition to already having over 70% of Brazilian footwear hubs represented at the event, BFSHOW will feature a significant diversity of companies, profiles, and products, which should attract more retailers and international buyers from major global players," he projects.

Sindifranca: Long-awaited demand

The President of the Footwear Industry Union of Franca (Sindifranca), José Carlos Brigagão, highlights that Abicalçados has historically worked towards the advancement of the footwear industry. "The initiative to create BFSHOW was another response to a long-standing demand from the industry for a fair that would unite events in Brazil to strengthen footwear business. The fair, bearing the internationally recognized Brazilian Footwear brand, will attract an uncountable number of retailers and importers to Brazil," he evaluates. According to Brigagão, the established strategy of reaching out to the United States, Europe, and the Middle East will further enhance international participation. "Certainly, BFSHOW will soon become a must-attend event in the international fashion calendar. We at Sindifranca, responsible for the Espaço Moda Franca collective, will be present at this historic event," he proudly states.

Sicergs: Support for development

The President of the Footwear Industry Union of Rio Grande do Sul (Sicergs), Renato Klein, points out that the initiative is yet another one that supports the development of the Brazilian footwear sector. "Representing the largest exporter among all Brazilian states, in terms of revenue from footwear exports, Sicergs is very pleased to support this initiative for the industry. The national footwear industry, which has long suffered from a serious deindustrialization process, increasingly needs solutions that help both domestic and international sales. BFSHOW, born with the proposal of being a fair made by footwear professionals for footwear professionals, with a clear market orientation and a focus on business, is a fair that will certainly contribute to the development of our sector through commercial promotion and image," he highlights. Klein emphasizes that the event has an extremely experienced team with a broad background in organizing Brazilian participation in some of the world's largest footwear fairs.

Sinbi: Unity of companies

The President of the Footwear and Apparel Industry Union of Birigui (Sinbi), Renato Ramires, highlights that BFSHOW has united not only entrepreneurs from the local footwear hub but from all over Brazil in support of industry development. "The fair allows for the presentation and valorization of products, regardless of company size or market niche. Certainly, it will play a key role in increasing national and international visibility for the involved brands," he comments. For him, the fair also reinforces the sector's representativeness, putting companies at the forefront of the event's consolidation process. "Our expectations are very positive, as we believe BFSHOW will create opportunities with both national and international retailers, aligning companies according to buyer demand," Ramires projects, emphasizing the crucial role of ApexBrasil in attracting qualified buyers from major international players. 

Dois Irmãos and Bahia: a new fair culture

Paulo Vicente Bender, President of the footwear industry unions of Dois Irmãos and Bahia, believes in the fair's success, especially for the innovation it represents in creating a "new culture" in the sector. He points out that while BFSHOW strongly works on the potential of the largest non-Asian footwear industry on the international stage, it unites companies from all Brazilian hubs. "The partnership between Abicalçados and the industry unions primarily facilitates the exchange of local and national information and experiences, providing a better future perspective for the activity. My expectation is optimistic, both for the domestic and international markets," he evaluates.

Sindinova: Perfect match

The Chief Financial Officer of the Inter-municipal Footwear Industry Union of Nova Serrana (Sindinova), Júnior César Silva, emphasizes that the relevance of BFSHOW lies mainly in the fact that the organization has always listened to entrepreneurs regarding setup, promotion, costs, etc., something that was not the case with conventional fairs in the market. "BFSHOW is already capturing the attention of companies from our Nova Serrana hub, and therefore, the partnership between Abicalçados and Sindinova is even more relevant. Many companies here, often due to budget constraints, wouldn't be able to participate individually, but now they can join a collective space through this partnership," he explains. According to Júnior, the expectations for business are positive, especially because the fair has a focus on business rather than just promotion and prospecting. "Our expectation is that factories will leave BFSHOW with actual sales made. I believe that, combining Abicalçados' expertise with that of entrepreneurs who are already accustomed to participating in national and international fairs, the fair will be a success. It's a perfect match," concludes the leader.

SIC NH: Support in uncertain times

For the President of the Footwear Industry Union of Novo Hamburgo (SIC NH), Paulo Ricardo da Silva, the fair should aid the footwear sector in its recovery during an "still uncertain" time, with fluctuating domestic markets and difficulties caused by the slowdown of the international economy and China's re-entry into the footwear market. "The representative entities have a significant role and challenge of not only constantly seeking better production conditions with public authorities but also pointing out the best paths for company competitiveness, from inside the factory. In this sense, we believe that Abicalçados, through BFSHOW, is pursuing the best for the sector, optimizing costs, and focusing on business to supply both the national and international retail markets, with the vital support of ApexBrasil," he comments. Regarding the importance of the integration between Abicalçados and the Brazilian footwear hubs, the leader emphasizes that unity is crucial. "Abicalçados is the umbrella for the issues we work on in the hubs. This closeness for the strengthening of BFSHOW is essential for that reason, as it brings another business opportunity to companies and shows that the industry's strength is distributed all over Brazil," he adds.

Sindicalçados: Important solution

The Footwear Industry Union of Jaú (Sindicalçados) has long been a partner of Abicalçados, acting as a regional arm of development in one of the fastest-growing footwear hubs in Brazil. According to the President of the union, Luis Felipe Rodomonte de Souza, the initiative to hold BFSHOW is an important solution as it optimizes costs in a trade show that is truly business-focused and is expected to attract thousands of Brazilian and international buyers, first to Porto Alegre and then to São Paulo. "Having a serious and committed entity like Abicalçados leading BFSHOW is a guarantee that the event is already successful. And we, the Brazilian footwear manufacturers, are the ones who benefit," he says.

Sindigrejinha: Market dynamism

The Chief Financial Officer of the Inter-municipal Footwear Industry Union of Nova Serrana (Sindinova), Júnior César Silva, emphasizes that the relevance of BFSHOW lies mainly in the fact that the organization has always listened to entrepreneurs regarding setup, promotion, costs, etc., something that was not the case with conventional fairs in the market. "BFSHOW is already capturing the attention of companies from our Nova Serrana hub, and therefore, the partnership between Abicalçados and Sindinova is even more relevant. Many companies here, often due to budget constraints, wouldn't be able to participate individually, but now they can join a collective space through this partnership," he explains. According to Júnior, the expectations for business are positive, especially because the fair has a focus on business rather than just promotion and prospecting. "Our expectation is that factories will leave BFSHOW with actual sales made. I believe that, combining Abicalçados' expertise with that of entrepreneurs who are already accustomed to participating in national and international fairs, the fair will be a success. It's a perfect match," concludes the leader.

The trade show

Less than four months away from its realization, the first edition of BFSHOW already has over 100 confirmed brands, occupying more than 90% of the available exhibition spaces at the FIERGS Exhibition & Convention Centre. NürnbergMesse Brasil, a promoter company linked to the German NürnbergMesse group, reports an estimate of over 150 brands, fully occupying the 12,000 square meters of the venue. 

The brands ADG Export, Adrun, Ma Belle Calçados, Anatomic Gel, Andacco, Batatinha, BTA, Bebecê, b/green, Bibi, Boaonda, Bottero, Byara, Camin, Carrano, Cravo & Canela, Crômic, D Capri, Dakota, Kolosh, Mississipi, Tanara, Campesí, Pink Cats, Kolway, Democrata, Di Valentini, Improviso, Mormaii, Dilly Sports, West Coast, Ferracini 24h, Freeway, Gogowear Calçados, Guilhermina, Itapuã, New Face, JM Shoes, Kidy, K360, Minecraft, Corinthians, Klin, Levecomfort, Leveterapia, Sua Cia, Mini sua Cia, Lynd, Macboot Calçados, Ortopasso, Pampili, Pampili Mini, Tweenie, Calçados Pegada, PG4, Piccadilly, Pimpolho, Colorê, Plugt, Ramarim, Comfortflex, Randall, Savelli, SVL Footwear, Scatamacchia, Star Flex, Stir Calçados, Strike, Aramis, Coca-cola Shoes, Colcci, Diversão Calçados, Forum, Hurley, Street, Redley, Kenner, Rainha, Topper, Usaflex, Via Marte, Via Uno, Villarosa, Villione, Vizzia, Mac Colors, Macarena, Delta Sport, Léo Kids, Vizzia Kids, Léo Baby, Bia Baby, Vulcabras - apresentando as tecnologias Mizuno, Olympikus e Under Armour -, Walk Way, Wirth, World Colors, LPS, Hello Kitty, Alex Senne, Classe Couro, Djean, U Frog, Ortopé, Zetti Bolsas and Viccini are confirmed in the first edition of BFSHOW.

The realization of BFSHOW is supported by the industry unions of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana, and Novo Hamburgo.

Four months after its first edition, the Brazilian Footwear Show - BFSHOW, footwear fair held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, has more than 100 of the main brands in the sector confirmed for the November 21st to 23rd edition, at the FIERGS Exhibition & Convention Centre, in Porto Alegre/RS. The information comes days after the Abicalçados' announcement about the revision of the growth projection for 2023, which went from 1.7% to 2.1%, which means more than 865 million pairs produced. 

The CEO of Abicalçados, Haroldo Ferreira, points out that the more than 100 confirmed brands already occupy more than 90% of the spaces available for exhibition. “They are companies of all segments, sizes and footwear local productive arrangements, which demonstrates the unity of the sector in favor of BFSHOW”, comments the director, stressing that most of the companies will be exclusively at BFSHOW. According to him, the footwear industry, in general, adhered to the idea of having an event focused on business, transparent, and that, above all, reverts dividends in favor of the sector development into commercial promotion, image and training projects. ”Not only is the industry optimistic about the results, but it is united in favour of what is best for the business, " he adds. 

NürnbergMesse Brasil, a promoter company linked to the German group NürnbergMesse, reports the estimate of a total of more than 150 brands, which will fully occupy the 12 thousand square meters of the FIERGS Exhibition & Convention Centre. The promoter's projection is that more than 10 thousand people will visit the event, some of them foreigners. "Abicalçados, through the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), works to bring more than a hundred international buyers from all continents. They are being nominated by the exhibitors themselves and being selected according to business and spreading potential”, says the CEO of NürnbergMesse Brasil, João Paulo Picolo. 

The brands ADG Export, Adrun, Ma Belle Calçados, Anatomic Gel, Andacco, Batatinha, BTA, Bebecê, b/green, Bibi, Boaonda, Bottero, Byara, Camin, Carrano, Cravo & Canela, Crômic, D Capri, Dakota, Kolosh, Mississipi, Tanara, Campesí, Pink Cats, Kolway, Democrata, Di Valentini, Improviso, Mormaii, Dilly Sports, West Coast, Ferracini 24h, Freeway, Gogowear Calçados, Guilhermina, Itapuã, New Face, JM Shoes, Kidy, K360, Minecraft, Corinthians, Klin, Levecomfort, Leveterapia, Sua Cia, Mini sua Cia, Lynd, Macboot Calçados, Ortopasso, Pampili, Pampili Mini, Tweenie, Calçados Pegada, PG4, Piccadilly, Pimpolho, Colorê, Plugt, Ramarim, Comfortflex, Randall, Savelli, SVL Footwear, Scatamacchia, Star Flex, Stir Calçados, Strike, Aramis, Coca-cola Shoes, Colcci, Diversão Calçados, Forum, Hurley, Street, Redley, Kenner, Rainha, Topper, Usaflex, Via Marte, Via Uno, Villarosa, Villione, Vizzia, Mac Colors, Macarena, Delta Sport, Léo Kids, Vizzia Kids, Léo Baby, Bia Baby, Vulcabras - apresentando as tecnologias Mizuno, Olympikus e Under Armour -, Walk Way, Wirth, World Colors, LPS, Hello Kitty, Alex Senne, Classe Couro, Djean, U Frog, Ortopé, Zetti Bolsas and Viccini are confirmed in the first edition of BFSHOW. 

About the organizers 

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries. 

About Abicalçados 

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results. 

The fifth largest industry in the world, the main one in the West, opens its doors to the world on November 21st-23rd, at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs). On this date, the first edition of the Brazilian Footwear Show - BFSHOW takes place, an international footwear fair promoted by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil.

The executive president of Abicalçados, Haroldo Ferreira, points out that the show was a demand that came from the Brazilian industry, with the aim of being the meeting point of footwear Made in Brazil and the world. Focused on Business and with brands such as Democrata, Pegada, Piccadilly, Wirth, Carrano, Bibi, Klin and Kidy among the many confirmed, the event has more than 70% of Brazilian footwear Local Productive Arrangements represented. According to the leader, the largest footwear industry outside Asia deserved an event of this size, held by the association that represents the Brazilian footwear industry. “It is a historic moment not only for our national industry, but for the world market”, comments the executive, adding that, at the event, international buyers will find the main novelties of the sector for the autumn/winter season, with innovative and sustainability attributes. 

International power

With the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), through its nine international offices, in addition to the International Buyer Project, carried out within the scope of Brazilian Footwear, BFSHOW will be an internationalized event. 

Abicalçados' Project Manager, Letícia Sperb Masselli, says that BFSHOW brings together the expertise of the entity's team, which has more than 20 years of experience in promoting Brazilian participation in international fairs and always organizes one of the largest foreign delegations in the main footwear fairs in Europe, such as Micam Milano and Expo Riva Schuh. “As much as we have expressive delegations at events in Europe, they do not compare to what we will present at BFSHOW. The Brazilian footwear industry is a powerhouse and our event brings together a diversity of suppliers and brands that can meet the most different demands", explains Leticia, stressing that companies that account for more than 80% of the national production of children's shoes, 73% of men's shoes and 43% of women's shoes are already confirmed. "The numbers should increase by November. The fact is that it will be a fairly diverse fair, where the buyer will be able to see the best in terms of quality, price, design, flexibility in negotiations and the competitive differential that is Sustainable Origin, the first certification in ESG and sustainable processes of the footwear chain in the world" says the manager. 

Differential

Another factor that draws attention to the realization of BFSHOW is to have in operation one of the main exhibition promoter groups in the world, the German NürnbergMesse. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.

The group's CEO in Brazil, João Paulo Picolo, reinforces the international character of the event. "In Porto Alegre, we will have logistics prepared to receive buyers from all over the world. The pavilions of the FIERGS Exhibition & Convention Centre are less than 10 minutes by car from Salgado Filho International Airport and have a complete infrastructure for the convenience of the buyer, so that they may care exclusively about good deals,” he points out. 

International buyers interested in learning more about the first edition of BFSHOW can visit the website https://bfshow.com.br/en.

The first edition of the Brazilian Footwear Show - BFSHOW, which takes place at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs), in Porto Alegre/RS, on November 21st to 23rd, is open to visitors. The event, held by Abicalçados in partnership with NürnbergMesse Brasil, already has the guaranteed presence of companies from 70% of Brazilian footwear poles and from all segments.

Abicalçados' CEO, Haroldo Ferreira, points out that most of the brands already confirmed will be exclusively with BFSHOW. “It is a vote of confidence from a sector that embraced the idea of having its own fair, in which the market and its aspirations are in charge. Another differential is that the event is not carried out by a third party, it is carried out by the association that represents the Brazilian footwear industry, with the money from it being reinvested in agendas and projects of interest to the sector, aiming to defend, develop and promote Brazilian footwear”, comments the leader, citing the example of the largest trade fair in the world, Micam Milano, which is carried out by the Footwear Association of Italy. “And we don't need to talk about the potency of Italian footwear. These are courageous attitudes that will make Brazilian footwear a global protagonist,” adds Ferreira, noting that Abicalçados already has more than two decades of experience in international fairs supported by Brazilian Footwear.

With the expectation of receiving more than 10 thousand national and foreign specialized visitors in the three days of the event, BFSHOW also has the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), which is mobilizing its nine international offices - in the United States (Miami and San Francisco), the United Arab Emirates (Dubai), Israel (Jerusalem), Colombia (Bogotá), China (Beijing and Shanghai), Belgium (Brussels) and Russia (Moscow) - to attract buyers. “We will also have an edition of the International Buyer project, which will add more importers of international relevance to the event”, says Abicalçados Project Manager, Letícia Sperb Masselli. Another differential, continues Leticia, is that the entity is receiving nominations of international players from the exhibitors themselves, which will make the action even more effective. "We will certainly have many of the world's leading footwear buyers at the fair," she concludes.

Differential
Another factor that draws attention to the realization of the so called Brazilian Footwear Fair is to have in operation one of the main exhibition promoter groups in the world, the German NürnbergMesse. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.

The group's CEO in Brazil, João Paulo Picolo, highlights the training and experience of the promoter's team, as well as the professionalism to deliver a fair different from what the market has been presenting in relation to the sector's exhibitions. "The focus will be results and business. We've prepared, for example, a simplified visitor experience, where the Fair was organized into segments. Added to this, we have a complete infrastructure in the pavilion, which involves parking, security, food, internet and air conditioning, providing comfort to visitors during their connections. The focus is convenience for business, so much so that the fair is positioned precisely in an easily accessible place, with facilitated logistics, since the FIERGS Exhibition & Convention Centre is 10 minutes from the Salgado Filho International Airport”, evaluates the CEO.

Data from Abicalçados indicate that, in 2023, the sector is expected to produce more than 860 million pairs of shoes, of which about 130 million will be exported to more than 150 destinations. The number, which places the Brazilian footwear industry as the largest in the West, is another attraction of BFSHOW, as it should attract buyers from all continents to Porto Alegre/RS. Learn more about the fair on the Website.

The Brazilian Footwear Industries Association (Abicalçados) participated, on July 23rd and 24th, of the National Meeting of Sebrae Managers, an event that aims to realign regional action strategies and projects carried out in partnership with other institutions. Abicalçados' participation included the presentation of the Footwear Industry Sector Report at the Sebrae booth at SICC, in Gramado/RS, and the Brazilian Footwear Show (BFSHOW) at the Grande Hotel Canela, in Canela/RS.

Abicalçados' project manager, Letícia Sperb Masselli, explains that the entity is developing an agreement with Sebrae “which is much desired because os the breadth and credibility of the institution in the national footwear sector”. According to her, in addition to the agreement, which is in the planning phase, the entity has the partnership of Sebrae in the Footwear Industry Sector Report and in the realization of the 1st edition of BFSHOW, a show in which the institution is committed to strengthening the relationship and the presence of micro and small companies both as exhibitors and shopkeepers.

On the 23rd, the presentation was conducted by Abicalçados' Market Intelligence Coordinator, Priscila Linck, who spoke about the figures and projections of the Footwear Industry Sector Report. According to her, unlike last year, it will be domestic consumption that will be fronting the growth of the footwear industry, estimated between 1% and 1.7% in 2023, to more than 860 million pairs. In addition to the detailed data of recent years, the publication also provides analysis, projections and opportunities - measured by the Competitiveness Index methodology. The publication is available Website.

Brazilian Footwear Fair
On the 24th it was Leticia's turn to present BFSHOW, a footwear fair promoted by Abicalçados in partnership with NürnbergMesse Brasil that has its first editions scheduled for November 21st to 23rd, in Porto Alegre/RS, and May 21st to 23rd, 2024 in São Paulo/SP. “From November, Abicalçados and Sebrae will be together in an event different from what we have in the market. Focused on business, BFSHOW has confirmed companies of all sizes, segments and Brazilian footwear poles. It is an event of the size of an industry that is the largest in the West, democratic and plural, in which exhibitors will have the opportunity to do business with buyers from the main markets of Brazil and the world”, commented the manager. The fair's registration is open on the Website.

Fifth largest shoe producer in the world, the largest outside Asia, with an industrial park that brings together more than 4,000 factories of all sizes and which has a preponderant economic strength in at least ten Brazilian states. It is this industry that, starting in November, will achieve another historic landmark. This is because, between the 21st and 23rd of that month, the Brazilian Association of Footwear Industries (Abicalçados), in partnership with NürnbergMesse Brasil, will hold the debut edition of the Brazilian Footwear Show (BFSHOW), at the Federation of Industries of the State of Rio Grande do Sul (Fiergs), in Porto Alegre/RS. According to Abicalçados, nine months after its first edition, the footwear fair already has 85% of its spaces occupied, with companies of all sizes and Brazilian production centers.

With logistical advantages - as it takes place geographically close to the Salgado Filho international airport, in a city with a wide and qualified hotel network -, cost optimization for exhibitors, focus on business and excellent infrastructure, the first edition of the BFSHOW confirms the presence of players from all segments and sizes of the Brazilian footwear sector.

Another factor that has been attracting the attention of the sector, not only in Brazil, but internationally, is the fact that the BFSHOW is led by a national entity representing the activity, such as Micam Milano, an international reference in the segment of footwear exhibitions promoted by the association of Italian shoemakers, Assocalzaturifici. “Companies, of all sizes and segments, as well as large retailers, understood that it is an event demanded by the market. It is a fair held by the industry for retail, with no other interest than to meet the desires of the sector and provide one more tool for its development”, evaluates the executive president of Abicalçados, Haroldo Ferreira.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, projects a thriving fair with business effectiveness. “We are excited! The seal of Abicalçados, by itself, points to the strength of the fair, optimizing resources and generating more expressive returns for exhibitors. The expectation for the first edition of the BFSHOW is very good, mainly due to what we can feel in the footwear centers that we visited over the past year”, he highlights.

Sector sees an opportunity to increase sales
With an expected growth of 1.6% in production, reaching more than 860 million pairs produced in 2023, the Brazilian footwear industry sees in the event an opportunity to expand sales both in the domestic and international markets.

In the first month of 2023, positive news encouraged the activity. In January, the Brazilian footwear industry exported 14.63 million pairs, which generated US$ 117.9 million. The results are superior both in volume (+4.5%) and in revenue (+16.6%) compared to the first month of 2022. The great highlight was due to the United States, Latin American countries and Europe markets.

Para a BFSHOW, Paludetto destaca que a expectativa é bastante positiva, especialmente pela recuperação da representatividade e pujança de uma feira “do tamanho que o setor merece”. “Sabemos que a BFSHOW será uma construção, mas temos a expectativa de que se torne a principal feira nacional de calçados, para o mercado brasileiro e mundial”. Segundo o diretor, o fato de ter à frente uma entidade representativa, como a Abicalçados, facilita na interlocução com os players do mercado, tanto expositores quanto varejistas. “O mercado deve ter o comando. Ter a Abicalçados na promoção garante uma maior flexibilidade para atender às demandas do setor”, acrescenta, ressaltando, ainda, que são diferenciais desta primeira edição, em Porto Alegre/RS, a infraestrutura e as facilidades logísticas, já que a Fiergs fica localizada muito próxima ao aeroporto da capital gaúcha.

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About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

The executive president and Project Manager of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira and Letícia Sperb Masselli, were, on the 5th, in Brasília/DF. On the agenda was the signing of an official partnership agreement of the Brazilian Export and Investment Promotion Agency (ApexBrasil) with the president and Business Director of the Agency, Jorge Viana and Ana Repezza. The goal is to reinforce the Agency's support in initiatives that have a direct impact on exports, such as the Brazilian Footwear Show (BFSHOW) and the Sustainable Origin - ESG certification program of the sector. 

The official partnership will boost footwear exports, at first bringing international buyers from all continents to the BFSHOW, which will have its first edition between November 21st and 23rd, at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (FIERGS). Headquartered in Brasilia, ApexBrasil has international offices in the United States (Miami and San Francisco), the United Arab Emirates (Dubai), Israel (Jerusalem), Colombia (Bogotá), China (Beijing and Shanghai), Belgium (Brussels) and Russia (Moscow). 

Ferreira highlights that the partnership is an important step to enhance the promotion of Brazilian footwear abroad. "ApexBrasil's support demonstrates the economic and social importance of the Brazilian footwear sector and takes our footwear to an international benchmark level. The participation of the agency as an official supporter of BFSHOW will certainly provide the coming to Brazil of some of the main players in footwear retail in the world”, evaluates the executive. 

The president of ApexBrasil, Jorge Viana, highlights the partnership of more than two decades with Abicalçados, through Brazilian Footwear, and the objective of the current management to further enhance support for national footwear. “Our partnership has always been a source of pride for the agency. We need to increasingly value this important segment of the national industry, which in addition to working strongly on sustainability, contributes with more than US$ 1.3 billion to the Brazilian trade balance and directly generates more than 300 thousand jobs in the country”, comments the leader. 

Last year, Brazilian footwear industries exported 142 million pairs, which generated US$ 1.3 billion, the best result in 12 years and 45.5% higher than that recorded in 2021. According to a report by Abicalçados, companies associated with Brazilian Footwear, a program to support exports in the sector maintained by Abicalçados in partnership with ApexBrasil, accounted for more than 80% of the value generated by shipments. 

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.

In a historic moment for the national footwear sector, the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil launched, on the morning of July 12th, in Novo Hamburgo/RS, the Brazilian Footwear Show (BFSHOW). Focusing on business, complete infrastructure and transparency, the fair will have two editions per year, launching Spring-Summer and Autumn-Winter collections. The first edition will present the Autumn-Winter collections at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs), on November 21st-23rd, 2023. Launching collections of the hot season, the second edition of BFSHOW will take place between May 21st and 23rd, 2024, at the Transamérica Expo Center, in São Paulo/SP.

The executive president of Abicalçados, Haroldo Ferreira, pointed out that the realization of a fair made by entrepreneurs for entrepreneurs had been the focus of the entity and associates for years, but that it was from 2020 that the idea has gained strength. “The idea was not born yesterday, it has been gestating for a long time, but it was in the first half of 2021 that we conducted a survey to hear from entrepreneurs, the footwear industry and retail, about the perception of physical fairs in a post-pandemic scenario, with regard to the ideal location, dates and editions. It was from the results of this research that we put into practice the Brazilian Footwear Fair. It was a request from the market,” said the executive. According to him, from the demand, a committee of fairs was created, with associates of all sizes and Brazilian footwear poles, which helped define the project.

At the beginning of the year, Abicalçados opened a competition between Brazilian and international promoters for the organization of the fair. "Abicalçados is a representative association and has brought a yearning from the market. We do not have expertise in conducting fairs, so we identified companies to assist us in this mission. Six promoters were invited to participate, five sent proposals, and the chosen one was NürnbergMesse Brasil”, said Ferreira, highlighting that the German promoter, with an office in Brazil, presented the best proposal taking into account the objective of focusing on business, complete infrastructure and transparency, all with cost reduction.

Las inversiones por metro cuadrado también se abrieron en el evento y serán hasta un 30% inferiores que el promedio practicado en el mercado de ferias de calzado. Los ajustes, en futuras ediciones, serán por IPCA y siempre colocados con transparencia para el mercado.

R$ 1 million for tickets and lodging
At the event, NürnbergMesse Brasil has announced the investment of R$ 1 million per year to attract national and international buyers through the NMB Buyer, which will bring to BFSHOW some of the main buyers in the national and international market. “This is already a practice carried out by NürnbergMesse in other events around the world, with the aim of leveraging business at fairs”, said the CEO of the promoter, João Paulo Picolo, stressing that investments are all audited.

Roadshow
With the aim of presenting BFSHOW in the production centers, Abicalçados and NürnbergMesse will be together in launches throughout July. In the month, the exhibition will also be presented in the cities of São João Batista/SC (July 14th), Nova Serrana/MG (July 21st), Birigui/SP (July 26th), Jaú/SP (July 27th) and Franca/SP (July 27th).

Conozca el calendario de los lanzamientos:

July 14th - São João Batista / SC
Location: Winter Garden Time: 11:30 am
Registrations: https://bit.ly/lancamentoSJB

July 21st - Nova Serrana / MG
Location: Intermunicipal Union of Footwear Industries of Nova Serrana – Sindinova
Time: 8:30 am
Registrations: https://bit.ly/lancamentoNS

July 26th - Birigui / S
Location: Union of Footwear and Clothing Industries of Birigui - Sinbi
Time: 6:30 PM
Registrations: https://bit.ly/lancamentoBirigui

July 27th - Jaú / SP
Location: Union of Footwear Industries of Jaú - Sindicalçados
Times: 11am
Registrations: https://bit.ly/lancamentoJau

July 27th - Franca / SP
Location: Union of the Footwear Industries of Franca - Sindifranca
Time: 6:30 PM
Registrations: https://bit.ly/lancamentoFranca

About Abicalçados
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo / RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 280 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 10 largest international event organizing companies in the world. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.

Original: https://www.abicalcados.com.br/noticia/abicalcados-e-nurnbergmesse-brasil-lancam-a-feira-brazilian-footwear-show