Month: July 2024

Considered the main footwear trade show in Brazil, BFSHOW, which takes place in the Anhembi District, in São Paulo/Brazil, on November 11-13, has been generating good expectations for the national footwear sector. According to the Brazilian Footwear Industries Association (Abicalçados), which promotes the exhibition with the organization of NürnbergMesse Brasil, footwear production increased by 2.7% between January and May, compared to the same period last year. For the year, the growth estimated by the entity is over 2% and will be driven, above all, by the domestic market, which accounts for more than 85% of sales in the sector.

The CEO of Abicalçados, Haroldo Ferreira, says that, despite the instabilities, especially in the international scenario, the footwear industry is growing, with fundamental support from domestic consumption, which should exceed 800 million pairs in 2024, in a growth that can reach more than 3% when compared to 2023. "BFSHOW, once again, will be instrumental in confirming this positive expectation. For the trade show, the presence of large networks of the national and also international market is expected, and they will have the opportunity to supply their stores in an exhibition that presents collections of companies that account for more than 80% of national footwear production”, highlights the director, adding that, at BFSHOW, exhibitors from all segments, sizes and footwear poles are expected. “The diversity of footwear found at the trade show is certainly the biggest in Brazil. At BFSHOW, buyers will be in touch with a fairly complete range of the biggest shoe industry in the west. The expectation, given the need to supply stores after a positive first half of the year, is the best possible”, projects the executive.

Strategic Location
The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the strategic location of BFSHOW, in the Anhembi District, in the financial capital of Latin America, also favors the presence of major national and international players from all regions of Brazil and the world. "Visitation is a great differential of BFSHOW, because the trade show takes place in a privileged place not only for the structure of international airports, but also for all the convenience of a hotel chain that has more than 7 thousand apartments within a 5 kilometers radius from our venues, as well as a wide choice of restaurants, culture and entertainment”, he evaluates.

Considered the main event center in Latin America, the traditional Anhembi District recently underwent a renovation that transformed its more than 64 thousand meters of exhibition area into one of the most functional and modern in the world, with living areas, green space and ample parking.

SERVICE

3rd BFSHOW

Date: November 11-13, 2024

Local: Distrito Anhembi, em São Paulo/SP

After the success of its second edition, which brought together 318 brands and more than 9 thousand visitors at the Transamerica Expo Center, in São Paulo/SP, BFSHOW definitively grew roots in the business capital of Latin America. The third edition of the event will take place on November 11-13, 2024, in the newly renovated New Anhembi District. Considered the largest footwear trade show in Brazil, BFSHOW is an accomplishment of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil.

With 64 thousand square meters of Exhibition Area, Convention Center, hotel with more than 7 thousand apartments, restaurant of 1.3 thousand square meters and areas of coexistence and nature, the New Anhembi District represents an important step to make BFSHOW one of the main fairs of the sector in the world. The head of new business of NürnbergMesse Brasil, Rico Azeredo, points out that the location in São Paulo, considered the largest economic metropolis in Latin America, meets the strengthening of the national footwear sector. "São Paulo is a hub of connection with the world. With a fantastic infrastructure, with a wide hotel network, gastronomic and cultural options, the city is the economic center of the continent”, he highlights.

According to Rico, another differential is the chosen location,”which unites the tradition and history of one of the main exhibition parks in Latin America with an environment completely remodeled and adapted to the needs of exhibitors and buyers". Created in the 1970s, the exhibition park located at the Marginal Tietê saw the birth of some of the main national trade shows in the sector. The New Anhembi district, now under concession for GL Events, received more than R$1.5 billion in investments.

Business
For the Relationship and Business manager of Abicalçados, Letícia Sperb Masselli, BFSHOW demonstrates the strength of the national footwear sector and the union in favor of the idea of having a professional trade show oriented to the needs of the market. “The trade show's growth, in the capital of São Paulo, is exponential due to the satisfaction we are feeling from both exhibitors and national and international buyers. BFSHOW will strengthen itself as a meeting point for the Brazilian footwear industry with buyers from the main footwear markets in the world”, emphasizes the manager.

Market
After a year of difficulties in 2023, with a drop in production, the footwear sector is preparing to grow between 0.9% and 2.2% in 2024, reaching more than 870 million pairs produced. Abicalçados projects a growth of up to 3.8% in domestic footwear consumption throughout the year.

SERVICE
3rd BFSHOW
Date: November 11-13, 2024
Location: New Anhembi District, in São Paulo / SP

Watch the video of the New Anhembi District - https://www.youtube.com/watch?v=QRTEVs867d0