New collections bet on thashoest protect the health of the feet

Finding the right shoe can be a challenge. Especially for people who have specific needs, such as a shoe adapted to the bunion or a sandal to work for many hours standing up. Always thinking of evolving and offering the best to the public, brands presented their new collections designed for greater foot care at the 2nd edition of BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday at the Transamerica Expo Center, in SP.

One such brand is Piccadilly, which brought about 300 new models to the fair. Among the main highlights are the new lines that bring greater comfort and health to the feet, such as Piccadilly Maxi, the only one with footwear technology certified by ANVISA. The special insole stimulates circulation and prevents varicose veins and swelling, relieving pain and eliminating toxins. The Spring/Summer collection also has the Hello Bem-Estar (Hello Well-being) line, which offers shoes for feet with special characteristics, such as fasciitis, bunion and spur; and the SPA line, which has a set of relaxing insoles that can be switched.

"The SPA line has a different technology. Each product comes with two insoles: one normal and one textured, which has relaxing and moisturizing properties. While you wear the shoe, it massages and moisturizes your foot. Ideal for those who spend the day on their feet or walk a lot, because at the end of the day you will feel as if you have not worn any shoes. Our lines show that it is possible to combine fashion and beauty with practicality, comfort and well-being”, comments Luciana Cantú, Piccadilly's Trade Marketing Coordinator.

Usa&Adapta (Wear&Adapt) is the big novelty of the Usaflex Summer collection. The line's insole reads the shape of the foot, cushioning the step and distributing the weight of the body. "Usa & Adapta shoes give the feeling of embracing the foot, united to a malleable sole, which really adapts to each step, giving the users a feeling of comfort. It is the main focus of our collection at the fair and attracted a lot of interest from buyers, especially for our carpet at the entrance to the stand, which is all made of the same material,” says Eduarda Dilkin, Trade Marketing Analyst at Usaflex.

The brand also brought three other special lines to this edition of BFSHOW, with technologies such as Gel Shock Absorber, Arcoflex - which helps those with a higher foot arch, adapting to the correct shape and preventing it from causing pain -, and Intensive Care – with insoles that put pressure on strategic points of the foot. Also on display was a new model for its EVA Poofy line, reinforcing the benefits of lightness, softness and durability, with a design that mixes classic style with a touch of glitter. “Our entire collection provides comfort and differentiated benefits, proving our proposal to combine fashion and well-being”, she concludes.

The BFSHOW took place between May 21 and 23, in São Paulo/SP, and brought together 318 Brazilian footwear brands. The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.