Brazilian brands unveil creative and functional solutions for the modern man’s wardrobe
Footwear continues to play a central role in men’s wardrobes, moving effortlessly between casual and sophisticated styles. According to the Fashion Consumption in Brazil survey conducted by Opinion Box, the country currently ranks 9th in the global fashion market—and one statistic stands out: 51% of consumers report that footwear is the most frequently purchased item. Consumo de Moda no Brasil, realizada pela Opinion Box, o país ocupa hoje a 9ª posição no ranking global do setor – e um dado chama a atenção: 51% dos consumidores apontam os calçados como os itens mais adquiridos.
With an eye on this consumer behavior and the growing demand for comfort, practicality, and design, brands exhibiting at BFSHOW—the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—are betting on innovative technologies for the upcoming season.
Check out five standout trends that combine performance and personality for the men’s segment:
1. Hands-Free Wear
Democrata introduces the Pace line—starring Brazilian actor Cauã Reymond—featuring a groundbreaking innovation among national brands: the Calce Fácil (Easy Fit) technology, which allows the sneakers to be put on without using your hands.
“This collection is one of the highlights of this edition. Designed specifically for the male audience, it offers a functional and innovative solution aimed at making everyday life easier—a concept still unprecedented among Brazilian brands,” says Breno Cintra, Marketing and Product Director at Democrata.
- 2. Sneakers That Reflect Your Identity
Known for its bold and urban style, Cavalera introduces sneakers that serve as true canvases for self-expression. The highlight is a line of customizable sneakers, featuring vibrant aesthetics and neon details, designed to be painted and personalized by the customer.
“As a brand born from rock’n’roll, we seek a strong connection with music and art, channeling attitude and authenticity into every pair—with a distinct touch of our essence,” says Paulo Geminiano, Commercial Manager at Cavalera.
- 3. Smart Ventilation
Ferracini is investing in well-being with its Dry technology—an internal ventilation system featuring an intelligent valve built into the sole. The solution helps regulate temperature and moisture, keeping feet cool and healthy even after long hours of wear.
- 4. Extreme Lightness
Also developed by Ferracini, Fly technology reduces footwear weight by up to 35%. The enhanced lightness improves the wearing experience and offers greater freedom of movement—ideal for fast-paced routines.
- 5. Outdoor-Inspired Design
Making its debut at BFSHOW, Bradok unveils a men’s line geared toward outdoor adventures, featuring boots and high-tops equipped with GripMaxx technology—a solution developed to deliver enhanced grip on trails and uneven terrain.
“In this collection, we combine performance and durability through the use of water-repellent leather, waterproof membranes, and sealed seams, ensuring greater traction and stability on rugged surfaces,” explains Flamarion Benate, from Bradok’s marketing team.
With concepts that blend innovation, style, and functionality, the men’s launches showcased at BFSHOW reaffirm the dynamism of Brazil’s footwear industry—an industry increasingly in tune with the profile of a demanding and trend-savvy consumer.
