BFSHOW unites sustainability, business and fashion 

The most sustainable footwear industry in the world and the only one to have an ESG certification for the production chain at an international level could not have a trade fair with guidelines other than those of sustainability. The 1st edition of the Brazilian Footwear Show - BFSHOW, a show held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil between November 21st and 23rd, at the FIERGS Events Center, will have a series of initiatives that will put the theme at the center of the debates. Another highlight of the event will be the trend surveys presented in partnerships with INSPIRAMAIS and the Fashion Directions bureau. 

Abicalçados' CEO, Haroldo Ferreira, points out that the mission of BFSHOW, in addition to generating business and transforming the model of fairs in the country, with transparency and cost optimization, is to help raise awareness in the sector about the importance of sustainable practices. "That's why BFSHOW is committed to supporting sustainable initiatives, incorporating sustainable practices and conducting the event cleanly and with as little impact as possible," he says. 

According to the leader, the fair wants to unite the Brazilian footwear sector to the sustainability ecosystem. Among the ESG initiatives is the commitment to recycling and reuse of materials used in the assembly and organization of the exhibition, which will be controlled, managed, reused in future events, or sent correctly for recycling. “Our priority is to make as little impact on the environment as possible and to direct our use and our exhibitors in the same way. In addition, the organization of garbage for visitors is also carried out to raise awareness and support the separation of waste,” explains Ferreira. 

Aware of its social responsibility, BFSHOW has as part of its commitment the mandatory hiring of at least 10% of the workforce from minority groups, such as the LGBTQIA+ community, people with physical disabilities, among others. The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the measure not only strengthens and promotes social inclusion, but also boosts the local economy, offering tangible opportunities for people who face social barriers in the labor market”. The executive highlights that the achievement is a practical example of how to combine business generation and social responsibility. 

Sustainability Arena 
BFSHOW will also have content and exhibition to demonstrate in a practical way the sustainability applied in the Brazilian footwear sector. In the Sustainability Arena, visitors will be able to check out two spaces. One of them is the Sustainable Origin, where the ESG certification for the footwear production chain and its certified companies will be presented. The other space is BFSHOW - Sustainable Footwear, which will feature an exhibition of ten exhibiting companies that will present their footwear models made from sustainable materials. 

Going into the subject of trends that will be presented, sustainability could not be left out. A partnership with INSPIRAMAIS, a trend-setting salon in materials and inputs for the footwear production chain, will present the latest sustainable inputs launched at the event. In the space, materials from the Homo Faber research can be found, guided by the coordinator of the Design and Research Center of the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), the stylist Walter Rodrigues. 

Another differential of BFSHOW will be the presentation of the Fashion Directions trend research. Studio located in Milan / Italy, the bureau is a trend portal specializing in women's, men's and children's shoes, bags and accessories. Managed by a Brazilian duo, Luana Lanzini and Luana Savadintzky, fashion consultants, Fashion Directions compiles in a directional way the trends and products of the moment. “For BFSHOW, thinking precisely about replicating our directional research style for the shopkeeper, we created a shopping guide, clearly summarizing the main trends and products that we believe are key for winter 2024”, says Luana Lanzini. In addition, the bureau will provide on time coverage of the fair, linking and confirming trends with the collections presented. 

FSHOW is a fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partnership is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). The support is from the unions of the footwear industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. 

Floor Plan 
The BFSHOW floor plan, which closed with 137 of the main footwear brands in Brazil, 123 of them exclusive at the event, was all designed for a segmented visit, which facilitates and optimizes business. BFSHOW's numbers are all audited. Check here