Children's Footwear Brands Take Center Stage at the Event
Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.
While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand.
According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds.
Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.
“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design.
Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.
“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.
