Category: News

O setor calçadista é um dos que mais concentram PMEs no Brasil: das 5,3 mil indústrias do País, 92% são de micro e pequeno porte. Somadas às de médio porte, segundo o RAIS 2022, totalizam mais de 5 mil empresas, que empregam quase 140 mil pessoas, de acordo com dados de 2023 do Novo CAGED, do Ministério do Trabalho e Emprego. Para se destacar neste meio e fortalecer a economia, grande parte das marcas marcará presença na 3ª edição da BFSHOW, principal feira de calçados do Brasil, realizada pela Associação Brasileira das Indústrias de Calçados (Abicalçados) com organização da NürnbergMesse Brasil. O evento, que será realizado entre os dias 11 e 13 de novembro, em São Paulo/SP, reunirá centenas de fabricantes e milhares de lojistas brasileiros e importadores de todo o mundo. A segunda edição da feira, realizada em maio, reuniu mais de 9 mil visitantes nacionais e internacionais.

Um mercado importante para os micro, pequenos e médios empresários calçadistas. A participação na BFSHOW proporciona acesso a lojistas e importadores que estariam, de outra maneira, pouco acessíveis a esses empreendedores. “A BFSHOW nos encorajou a voar mais alto. Estivemos presentes na última edição e estaremos nas próximas, buscando novos mercados fora do Brasil, que é um dos nossos principais objetivos. O evento é uma grande e importante vitrine do setor”, afirma Cacio Piccoli, diretor da Tree Shoes, empresa de médio porte de Santa Catarina. Com uma produção de cerca de 1 mil pares por dia, o executivo conta que a proposta da Tree Shoes é exatamente se manter distante de produções massificadas, apostando na diversificação dos produtos aliada à criatividade, qualidade e conforto. A empresa atua em todas as regiões do Brasil e também exporta para países como Equador, Bolívia, Peru e Paraguai.

“A BFSHOW se consolidou como um espaço de encontro de oportunidades para as PMEs brasileiras com lojistas e vendedores de todo o mundo, ampliando a visibilidade dessas marcas e, consequentemente, suas vendas. Oferecemos as melhores condições para que elas possam não apenas mostrar seus produtos, mas também se desenvolverem e aumentarem sua presença no mercado nacional e internacional”, diz Rico Azeredo, Head de Novos Negócios da NürnbergMesse Brasil.

Mas os desafios em ser uma PME são muitos. Isaque Weber, gestor Comercial da Werner Calçados, lista o custo de mão de obra, tecnologia, matéria-prima, a regulamentação, burocracia e até a questão tributária entre os estados como os principais problemas que atingem os empresários do setor. “Os grandes grupos conseguem negociações melhores em matérias-primas e possuem um poder maior de investimento em publicidade e marketing, por exemplo. Dificuldades que, em seus 55 anos, a Werner Calçados sempre enfrentou e sempre superou, conseguindo se destacar no setor. Temos um sapato de alta qualidade, com design diferenciado e conforto. Isso nos mantém firmes no mercado”, completa.

A empresa de médio porte do Rio Grande do Sul possui forte atuação no Brasil e no exterior, com representantes em 80% dos estados do Brasil, além de uma equipe interna que faz atendimento direto a lojistas nas demais localidades. Lá fora, a Werner Calçados faz negócios com mais de 40 países, com destaque para Itália, França, Portugal, Chile, Uruguai, Equador e Argentina. “A BFSHOW proporciona a oportunidade de lançar nossas novidades aos principais players nacionais e internacionais. Ela agiliza nosso networking, trazendo os principais compradores do Brasil e do exterior ao evento, com grande visibilidade, nos permitindo atingir ambos os mercados de uma única vez.”

Na última edição da BFSHOW, 35% dos 318 expositores se enquadravam na categoria de micro e pequenas empresas, e 49% na de médio porte. Instituições de apoio a empreendedores organizaram espaços coletivos para que esses empresários pudessem participar do evento. O Sebrae-RS levou para a primeira edição da feira em São Paulo o Estação Moda RS, área compartilhada por 18 micro e pequenas empresas que, de alguma maneira, foram afetadas pelas enchentes que atingiram a região em maio deste ano. Durante o evento, elas fecharam negócios que ultrapassam R$ 4,4 milhões. Foram mais de 55 mil produtos comercializados para cerca de 500 compradores diferentes, segundo o Sebrae.

Para a edição de novembro, uma das iniciativas em andamento para fomentar a participação das PMEs vem da Prefeitura de Franca. Por meio de um edital, a Secretaria de Desenvolvimento da cidade vai selecionar 15 fabricantes de calçados e acessórios da região para fazerem parte do estande coletivo do projeto Espaço Moda Franca. “A BFSHOW é uma oportunidade única para todos os agentes do nosso setor. Para os expositores, oferece a chance de mostrar seus produtos a novos compradores, conquistando diferentes clientes e mercados. Para os lojistas, é um evento que concentra o que há de melhor e mais moderno, tudo em um único espaço e de uma única vez, poupando horas de pesquisa e negociações”, finaliza a gerente de Relacionamento e Negócios da Abicalçados, Letícia Sperb Masselli.

Credenciamento aberto e novo local

A BFSHOW está com credenciamento aberto para lojistas, importadores e profissionais do setor pelo site bfshow.com.br. Em novembro, a feira muda de local e acontece no recém-reformado Distrito Anhembi, na zona norte da capital paulista. Com 64 mil metros quadrados de área expositiva, centro de convenções, hotéis com mais de 7 mil apartamentos em um raio de 5 quilômetros, restaurante de 1,3 mil metros quadrados e áreas de convivência e natureza, o Distrito Anhembi representa um passo importante para tornar a BFSHOW uma das principais feiras do setor no mundo.

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3rd BFSHOW
Data: 11 a 13 de novembro – segunda-feira e terça-feira (das 9h às 19h); e quarta-feira (das 9h às 17h);
Local: Distrito Anhembi (Av. Olavo Fontoura, 1209 – Santana, São Paulo/SP)
Mais informações: www.bfshow.com.br

Brazil's leading footwear trade show, BFSHOW, is expected to confirm the optimistic projections for the sector in 2024 and lay the groundwork for continued growth in the coming year. This is the expectation shared by event promoters and confirmed exhibitors, such as Democrata, Via Marte, and Di Valentini. The 3rd edition of the show, which will take place from November 11th to 13th at the Anhembi District in São Paulo/SP, is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

With production growth projected to exceed 2%, reaching over 870 million pairs, the national footwear industry views the trade show as a "thermometer" that will confirm these positive expectations. "The need to restock for the end of the year, given the retail growth throughout 2024, allows us to make a positive business forecast for BFSHOW," says Haroldo Ferreira, Executive President of Abicalçados.

The event's location is another key attraction, as the trade show remains in São Paulo, now at a permanent venue—the newly renovated Anhembi District. This venue offers easy access for visitors from the capital, other regions of São Paulo, other Brazilian states, and international guests. "BFSHOW is the only footwear trade show held in the economic capital of Latin America, which alone consumes more than 40% of the footwear produced by the national industry. In addition, the logistical advantages, with proximity to both Guarulhos International Airport and Congonhas, further attract visitors from major consumption hubs in Brazil and abroad," points out João Paulo Picolo, CEO of NürnbergMesse Brasil.

The optimistic outlook is echoed by the exhibitors already confirmed—currently over 270 of the leading Brazilian footwear brands. One such brand is Democrata, based in Franca/SP, a traditional producer of men's footwear that recently launched its first line of women's shoes. The company's Commercial Director, Marcelo Paludetto, emphasizes the highly positive outlook. "2024 has been a great year for Democrata, both in the domestic and international markets, with an expected 16% growth. BFSHOW will help solidify this and set the stage for about 15% growth in 2025, considering both domestic sales and especially the company's exports," he predicts.

Industry Thermometer
For Daniel Gewehr, Director of Via Marte, one of Brazil's leading producers of women's footwear, the expectation for BFSHOW is positive, particularly regarding the presence of retailers from São Paulo and the Northeast of Brazil. "BFSHOW's location will be key in attracting these visitors, as well as importers, due to the convenient access provided by the proximity to an international airport," Gewehr points out, adding that the company aims to increase its export share from 12% to 17% in 2025. According to him, the company's performance at the show will serve as a thermometer, with an estimated production growth of 5% to 8% by the end of 2024.

Di Valentini, a women's footwear producer based in São João Batista/SC, sees BFSHOW as an opportunity to confirm a 5% production growth for 2024, followed by an 8% increase next year. "We will be at the show in full force with our entire sales team and the complete Winter 2025 collection. I'm confident that BFSHOW will be a key step in achieving our growth targets," forecasts José Osterno Filho, the brand's Director.

Trade Show Growth
In its third edition, BFSHOW has already become the largest footwear trade show in Brazil, featuring over 11,000 square meters of exhibition space—double the size of last November's edition—at the modern Anhembi District in São Paulo. The November event is expected to attract over 10,000 national and international buyers, with importers being brought in through a joint effort by Abicalçados, NürnbergMesse Brasil, and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

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3rd BFSHOW
Location: Anhembi District - Av. Olavo Fontoura, 1,209, Parque Anhembi, São Paulo/Brazil
Date: November 11 to 13, 2024 (Monday to Wednesday)

Footwear Trade Show BFSHOW Announces Floor Plan with 92% of Space Sold The 3rd edition of the BFSHOW footwear trade show, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, has already sold 92% of its exhibition spaces. Recognized as the main footwear trade show in Brazil, the event will take place from November 11th to 13th at the Anhembi District in São Paulo, Brazil.

Haroldo Ferreira, the Executive President of Abicalçados, notes that the growth of the event and the engagement of footwear companies are reflected in the numbers achieved for this third edition. "We have over 11,000 square meters of exhibition space, compared to 5,500 square meters for the corresponding collection show held in 2023. In other words, we’ve doubled the space and will continue to grow, as both the industry and footwear retailers have recognized BFSHOW as the main business platform for the sector in Brazil," emphasizes Ferreira, adding that the previous November event featured 127 brands, while this third edition already has 238 confirmed.

Waitlist for 2025
According to João Paulo Picolo, CEO of NürnbergMesse Brasil, BFSHOW's success is so significant that there is already a waitlist for the Summer edition, set to take place in May 2025. “The forecast for 2024 is a 2% growth in the footwear sector, which will require retail replenishment. Expectations are high for significant deals during and following the event, with negotiations initiated at the show," Picolo predicts.

The list of exhibitors for the November show is available on the BFSHOW website, where visitors can also register for the event. Check the updated floor plan here. aqui.

The 3rd edition of BFSHOW, Brazil’s leading footwear trade show organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, is generating high expectations for the national footwear industry. The event, which will take place from November 11 to 13, will bring together manufacturers responsible for 80% of the country’s production, along with thousands of Brazilian retailers and international buyers from around the world.

Haroldo Ferreira, Executive President of Abicalçados, emphasizes the positive moment for the national footwear industry and expects this to be reflected at the trade show. "This year, we expect to produce approximately 870 million pairs, an increase of over 2% compared to 2023, with growth driven by the domestic market. BFSHOW serves as a barometer for the sector and should reflect this favorable moment for domestic consumption," he projects.

Expertise
João Paulo Picolo, CEO of NürnbergMesse Brasil, says that the organizer, in partnership with Abicalçados, is behind the largest footwear trade show in South America, combining the company’s expertise with Abicalçados’ sector knowledge. "NürnbergMesse has brought the experience of major international events to the Brazilian footwear market, establishing the continent’s largest footwear trade show, not only in terms of business volume but also in the quality of exhibitors and buyers, all carefully selected based on recommendations, purchasing potential, and market reach," he explains.

Top retailers confirmed
One of the major brands confirmed for BFSHOW is Constance, which operates more than 280 stores across Brazil and sources its suppliers directly at the trade show through private label agreements.—where the products bear the client’s brand. Alessandra Noronha, the company’s Product Director, emphasizes that the trade show is an opportunity to see and connect with Brazil’s leading footwear and accessory suppliers, "all gathered at an event that breathes fashion, trends, and innovation." According to her, the brand's outlook is highly positive. "We want to further strengthen our relationship with our key suppliers, who are preparing their industries to meet our growing demand. We're also looking to explore opportunities to develop new suppliers for our partner portfolio," she notes.

Tatiany Lemes, Product Manager at Studio Z, one of the main footwear retailers in southern Brazil, highlights that BFSHOW is the largest national meeting between footwear suppliers and retailers. " At the trade show, all of our key partners will be gathered, greatly streamlining negotiations. In just three days, we will gain insight into the top trends in the footwear market, which will guide our purchasing decisions for the end of the year, especially for the holiday season," says Tatiany, adding that, in addition to new product launches, BFSHOW offers excellent immediate purchase opportunities to replenish stock. "With all the top manufacturers and retailers from Brazil present, as well as industry leaders, BFSHOW provides us with a detailed market overview, offering insights into consumer behavior and even the socio-economic conditions of our partners," the manager concludes. Studio Z operates 105 stores in some of Brazil’s major footwear consumer markets.

Registration now open
BFSHOW is now open for registration for retailers, importers, and industry professionals at bfshow.com.br.

The second edition of the fair, held in May, attracted over 9,000 national and international visitors, who conducted business with Brazilian footwear manufacturers.

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3rd BFSHOW
Date: November 11 to 13 - Monday and Tuesday (from 9 AM to 7 PM); and Wednesday (from 9 AM to 5 PM);
Location: Anhembi District (Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP)
Further information: www.bfshow.com.br.

As the largest footwear producer in the Western Hemisphere, with approximately 870 million pairs manufactured annually, Brazil's footwear industry is set to gather for the 3rd edition of BFSHOW. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, this major industry event will take place from November 11 to 13 at the Anhembi District in São Paulo/Brazil, showcasing new collections from hundreds of exhibitors to buyers from around the globe.

Abicalçados' Relationship and Business Manager, Letícia Sperb Masselli, highlighted the event's growth in both space and the number of participating brands. The previous edition in São Paulo attracted 318 exhibitors and more than 9,000 buyers from Brazil and across the continents—a figure expected to rise in November. "For many years, Brazil lacked an international trade show that truly represented the scale of the Western Hemisphere's biggest footwear industry. The BFSHOW is more than just a business-focused trade show; it is our meeting point with the world, where all the leading brands from various segments, sizes, and regions of Brazil will be represented," Masselli emphasized, adding that the event will feature collections from brands responsible for around 80% of the national production.

NürnbergMesse Brasil's Head of New Business, Rico Azeredo, shared that the organizer is preparing a "memorable" event for the national footwear sector, rekindling the nostalgia of the grand trade shows that once took place in São Paulo. "The BFSHOW will reflect the excellence, structure, and quality of Brazil's footwear sector for our hundreds of exhibitors and thousands of visitors," Azeredo noted.

"Key Event on the Calendar"
For Ramarim, a footwear producer from Nova Hartz, Rio Grande do Sul, participating in BFSHOW is crucial for fostering new business relationships and strengthening connections with key industry players worldwide. "We are convinced that by participating, Ramarim can better communicate our values and objectives, enhance our brand visibility, and build stronger partnerships," said the group's vice president, Marçal Müller. According to him, BFSHOW, as "the meeting point for Brazilian footwear and the world," will be where the company launches its collections for the upcoming season. "Additionally, we will hold our national sales convention prior to the trade show, as BFSHOW has become the main event on our calendar, bringing together sales representatives from all the states where we operate," Müller added.

Recognizing BFSHOW's relevance as the leading Brazilian trade show for launches, Pegada, a footwear manufacturer from Dois Irmãos, Rio Grande do Sul, will present its entire collection at the event. The company also plans to hold its national sales convention alongside the trade show. According to Pegada’s director, Astor Ranft, BFSHOW is a vital meeting point for manufacturers, distributors, and retailers in the footwear sector. "By bringing everyone together in one event, the trade show facilitates networking, fosters new commercial partnerships, and showcases the latest market trends. BFSHOW is a platform that enhances brand visibility and allows companies to reach new markets both nationally and internationally," Ranft highlighted, adding that BFSHOW strengthens the Brazilian footwear industry. "São Paulo’s selection as the host city also amplifies the reach of participating brands, given its proximity to major consumer centers and easy access for international buyers, further positioning Brazil as a global player in the footwear sector," he concluded.

Launches and Positive Expectations
Representing the footwear hub of Nova Serrana, Minas Gerais, Lynd's director, Ronaldo Lacerda, expressed high expectations for BFSHOW. "BFSHOW is an iconic event for Brazilian footwear trade shows, the largest in terms of exhibiting brands and significance. We are confident that Brazilian and international buyers will attend this third edition," Lacerda projected, noting that during the event organized by Abicalçados, the sector gathers to observe trends, conduct business, and reflect on the industry’s direction in the country. "This is an international trade show, a showcase that highlights our footwear and excellence to the world. We will bring 100% of our 2025 launches to the trade show," Lacerda added. He pointed out that while the domestic Brazilian market is essential, exports drive growth as there are many untapped or expandable markets. "That's why BFSHOW plays such a fundamental role, connecting us with the world and bringing business opportunities and visibility to our industry," he concluded.

Kidy, a children's footwear manufacturer from Birigui, São Paulo, will also be present at BFSHOW. "We have always been strong participants in trade shows focused on business, launches, and innovation. There was a significant gap without an internationally relevant trade show in São Paulo, with all its logistical and structural advantages, and we were in need of an event of this level to showcase our products," said the company's national sales manager, Rafael Menezes. According to him, Kidy is confident that once again the trade show will drive business at a time when the company is expanding its customer base both domestically and internationally. "At the 3rd edition of BFSHOW, we will reveal our collections for the season to Brazilian retailers and international buyers. The May edition in São Paulo yielded excellent results. More than just business expectations, BFSHOW allow us to strengthen relationships with buyers from Brazil and around the world, opening new markets and perspectives for the company," Menezes added.

Post-Show Impact
The quality of buyers attending BFSHOW is another standout feature of the event. Leveraging Abicalçados' expertise in inviting key national and international players, the trade show is known for generating results during and after the event in what is referred to as the "post-show." "BFSHOW positions itself as Brazil's premier footwear trade show, with a strong structure that not only generates business but also provides national and international visibility for its exhibitors," evaluated Dilly Sports' marketing manager, Rafael Russo, whose company manufactures the brands West Coast and Mormaii. According to him, previous events demonstrated significant business activity following the trade show, with negotiations initiated at the event. "I also believe that the fact that BFSHOW is held in São Paulo facilitates attendance by buyers from across Brazil and major world markets due to logistical and cost advantages," Russo concluded, hinting that the company will launch all its collections at BFSHOW.

Market
The 3rd edition of BFSHOW comes at a time when Brazil's footwear industry is on a recovery path, preparing for growth of 9% to 22% in 2024, following a production downturn in 2023.

To secure your spot at BFSHOW, visitors can register on the website to receive first-hand updates about the opening of accreditation at https://bfshow.com.br/visitante/. open.

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3rd BFSHOW

Date: November 11 to 13, 2024 (Monday to Wednesday)

Local: Distrito Anhembi, em São Paulo/SP

Considered the main footwear trade show in Brazil, BFSHOW, which takes place in the Anhembi District, in São Paulo/Brazil, on November 11-13, has been generating good expectations for the national footwear sector. According to the Brazilian Footwear Industries Association (Abicalçados), which promotes the exhibition with the organization of NürnbergMesse Brasil, footwear production increased by 2.7% between January and May, compared to the same period last year. For the year, the growth estimated by the entity is over 2% and will be driven, above all, by the domestic market, which accounts for more than 85% of sales in the sector.

The CEO of Abicalçados, Haroldo Ferreira, says that, despite the instabilities, especially in the international scenario, the footwear industry is growing, with fundamental support from domestic consumption, which should exceed 800 million pairs in 2024, in a growth that can reach more than 3% when compared to 2023. "BFSHOW, once again, will be instrumental in confirming this positive expectation. For the trade show, the presence of large networks of the national and also international market is expected, and they will have the opportunity to supply their stores in an exhibition that presents collections of companies that account for more than 80% of national footwear production”, highlights the director, adding that, at BFSHOW, exhibitors from all segments, sizes and footwear poles are expected. “The diversity of footwear found at the trade show is certainly the biggest in Brazil. At BFSHOW, buyers will be in touch with a fairly complete range of the biggest shoe industry in the west. The expectation, given the need to supply stores after a positive first half of the year, is the best possible”, projects the executive.

Strategic Location
The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the strategic location of BFSHOW, in the Anhembi District, in the financial capital of Latin America, also favors the presence of major national and international players from all regions of Brazil and the world. "Visitation is a great differential of BFSHOW, because the trade show takes place in a privileged place not only for the structure of international airports, but also for all the convenience of a hotel chain that has more than 7 thousand apartments within a 5 kilometers radius from our venues, as well as a wide choice of restaurants, culture and entertainment”, he evaluates.

Considered the main event center in Latin America, the traditional Anhembi District recently underwent a renovation that transformed its more than 64 thousand meters of exhibition area into one of the most functional and modern in the world, with living areas, green space and ample parking.

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3rd BFSHOW

Date: November 11-13, 2024

Local: Distrito Anhembi, em São Paulo/SP

After the success of its second edition, which brought together 318 brands and more than 9 thousand visitors at the Transamerica Expo Center, in São Paulo/SP, BFSHOW definitively grew roots in the business capital of Latin America. The third edition of the event will take place on November 11-13, 2024, in the newly renovated New Anhembi District. Considered the largest footwear trade show in Brazil, BFSHOW is an accomplishment of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil.

With 64 thousand square meters of Exhibition Area, Convention Center, hotel with more than 7 thousand apartments, restaurant of 1.3 thousand square meters and areas of coexistence and nature, the New Anhembi District represents an important step to make BFSHOW one of the main fairs of the sector in the world. The head of new business of NürnbergMesse Brasil, Rico Azeredo, points out that the location in São Paulo, considered the largest economic metropolis in Latin America, meets the strengthening of the national footwear sector. "São Paulo is a hub of connection with the world. With a fantastic infrastructure, with a wide hotel network, gastronomic and cultural options, the city is the economic center of the continent”, he highlights.

According to Rico, another differential is the chosen location,”which unites the tradition and history of one of the main exhibition parks in Latin America with an environment completely remodeled and adapted to the needs of exhibitors and buyers". Created in the 1970s, the exhibition park located at the Marginal Tietê saw the birth of some of the main national trade shows in the sector. The New Anhembi district, now under concession for GL Events, received more than R$1.5 billion in investments.

Business
For the Relationship and Business manager of Abicalçados, Letícia Sperb Masselli, BFSHOW demonstrates the strength of the national footwear sector and the union in favor of the idea of having a professional trade show oriented to the needs of the market. “The trade show's growth, in the capital of São Paulo, is exponential due to the satisfaction we are feeling from both exhibitors and national and international buyers. BFSHOW will strengthen itself as a meeting point for the Brazilian footwear industry with buyers from the main footwear markets in the world”, emphasizes the manager.

Market
After a year of difficulties in 2023, with a drop in production, the footwear sector is preparing to grow between 0.9% and 2.2% in 2024, reaching more than 870 million pairs produced. Abicalçados projects a growth of up to 3.8% in domestic footwear consumption throughout the year.

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3rd BFSHOW
Date: November 11-13, 2024
Location: New Anhembi District, in São Paulo / SP

Watch the video of the New Anhembi District - https://www.youtube.com/watch?v=QRTEVs867d0

Brazil is known for the strength of its small and medium-sized companies. According to Sebrae data, 95% of companies in Brazil are small businesses. There are 22.6 million SMEs, which total an average of R$ 20.26 million in revenue per year. Theyare also present in the footwear sector: of the 5.3 thousand footwear industries in the country, 92% are micro and small. And many of them were gathered in the three days of BFSHOW, the largest footwear fair in Brazil, held between May 21 and 23, at the Transamerica Expo Center, in São Paulo/SP. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with the promoter NürnbergMesse Brasil.

At BFSHOW, about 35% of the 318 exhibitors fall into the micro and small business category, and 49% are medium-sized. One of them is Killana.. Founded 28 years ago in Três Coroas (RS), the company produces leather footwear with a business model divided between private label (producing for other brands) and its own brand, which corresponds to 30% of the production of about 700 shoes per day. The medium-sized company bets on the commercialization of its line through partnerships with retailers and, since 2002, has also exported its products to countries such as Russia, the United States, Argentina, Italy and Portugal, among others. And at BFSHOW it has a showcase to reach new markets. private label (produzindo para outras marcas) e marca própria, que corresponde a 30% da produção de cerca de 700 calçados por dia. A empresa de médio porte aposta na comercialização de sua linha por meio da parceria com varejistas e, desde 2002, também exporta seus produtos para países como Rússia, Estados Unidos, Argentina, Itália e Portugal, entre outros. E na BFSHOW tem uma vitrine para atingir novos mercados.

"It is of total importance to participate in BFSHOW because it is the place where we are able to capture and meet with customers, centralizing the search process, research and confirming that they want to work with us. Some countries we only attend to at the fair. We had in this edition, for example, a client from Guatemala who wants to buy our collection and even suggested opening a store of her own partnering with us. These are businesses that can emerge here and that can lead us to other markets in the future,” says Marcos Huff, Killana's administrator. According to him, the summer collection presented at the BFSHOW should have a sales growth of 10% compared to last year.

Rio Grande do Sul Fashion Station

Sebrae of Rio Grande do Sul was also present at the fair, with a space dedicated to 18 micro and small companies in the state, all of them, in some way, affected by the floods. The participation of the companies, organized at the Estação Moda RS space, was confirmed before the climate catastrophe, with the support of the organization of the fair and Sebrae, all could be present at the event. 

“With this situation we are facing, being at BFSHOW is crucial for the survival of the business. They do not come to the fair only for relationships, they come to generate orders and guarantee the production for the next two or three months at the plant, a factor of paramount importance for the maintenance of jobs, income and to ensure that the local economy continues to function,” says Aliana Maciel, Project Manager at Sebrae RS.

The Sebrae RS project has, in total, 50 micro and small companies in the state, of which 17 were at the BFSHOW with the support of the association. During the event, the project companies closed deals that exceed R$ 4.4 million. According to Sebrae, the outlook for the next 12 months, based on what was seen at the Fair, is an expectation of more than R$ 9.7 million in revenue. Exhibitors sold more than 55 thousand products to about 500 different buyers.

Helping micro and small entrepreneurs to register increases in their revenue is also the main proposal of Sebrae SP at BFSHOW. A consultant at Sebrae Franca, Jorge Zanetti explains that the entity works in four major areas with entrepreneurs: in company management, access to credit, technologies and markets – the latter is the main reason for participating in the fair.

“It is very important to be at BFSHOW because we are able to give visibility to small businesses, so that they have the opportunity to access markets that they often cannot. And also so that these entrepreneurs can analyze trends and learn more about what is happening in Brazil. We set up a shared space of three of the main footwear centers in São Paulo: Franca, Jaú and Birigui, each with five companies from each city. Our perspective is that these companies will have a revenue increase of at least 10% in the year”, explains Zanetti.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Novelties include anti-odor and antibacterial products 

BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday (May 23rd), at the Transamerica Expo Center, had as one of its protagonists the technological innovations in footwear. 

Among the highlights is the children's shoe brand Kidy. The new Spring/Summer collection arrives full of technology. "Our main highlight is Respi-tec, an exclusive innovation of the brand that has holes in the sole so that dry air may enter and warm air leaves, making the foot breathe. The sneaker also has a technological membrane so that no water gets through the holes, and an antibacterial insole. This all prevents children's feet from having foot odour”, explains João Carlos Gava, Marketing Manager at Kidy.

The new shoes also have more stability for the first steps, movement impact absorption and dotted line, which indicates when it is time to change the size of the shoes. In addition, the children's brand also has the Super Leve (Super Light) model, made for sports, which weighs only 130 grams.

Boaonda also took their new collection to BFSHOW. The technological highlight of the company goes to the Maxisense insole, made out of polyurethane, in an exclusive composition, as stated by Cassio Romani, brand's manager. "Today one of our great differentials is our insole, which despite being used, always returns to its original state and absorbs up to 80% of the impact, which ends up helping the knee and ankle joints”. In addition, the brand also presents technologies of softness and grip, preventing slipping. 

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.