Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes
Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.
The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”
Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes.
Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes.
