Exhibitors at BFSHOW brought options for the aesthetic, with low-soled sneakers, loafers and pumps among the bets.
Pointed out as one of the main trends of the moment, tenniscore has been gaining the attention of the catwalks and the public. On TikTok, the hashtag #tenniscore has reached more than 6.5 million views. The new wave is leveraged by the pre-release of the film Challengers, starring Zendaya. In the feature, the character of the actress bets on outfits inspired by the universe of tennis. The aesthetic has been growing since the post-pandemic, when the practice of the sport gained more followers and the style gained the streets – and, today, the corridors of BFSHOW, the largest footwear fair in Brazil, which will be held until Thursday, in São Paulo.
According to retail analysis by WGSN, items associated with the term “tennis” grew by 7% per year in 2024. In general, tenniscore bets on a new version of preppy and quiet luxury, aesthetics that have been on the rise in recent months, but with the appeal of sports such as golf and tennis. On the feet, the choices range from low-soled sport sneakers, to loafers and pointed-toe pumps. BFSHOW exhibitors brought dozens of options for those who want to bet on the aesthetics. Bebecê's B/green line, for example, bets on sneakers that have the trend's look. With a low sole and pastel colors, reminiscent of natural nuances.
Boldness and romanticism mark tenniscore as well as Bottero's Spring/Summer collection. Present at the 2nd edition of BFSHOW, the brand brings vintage sneaker options, which return this season in white and animalier versions. For those who want to follow the trend, but vary the sneakers, the brand also brings options for pointed-toe ballerinas, pumps and chanels, with shapes that bring sensuality to the feet and more glamor to the sporty look.
Modare Ultraconforto's new collection is shaped by the sensoriality of well-being, masterfully balancing form and function – everything to do with tenniscore. In shoes, bets on materials such as quilting in earthy tones combine the aesthetics of the trend with the comfort provided by the brand's shoes, which bring in the Spring/Summer collection protective foams on the heel to firm the fit and massage spheres on the Reflex Sense insole (ideal for taking care of the discomforts caused by plantar fasciitis). The brand also brings loafers with personalized touches, with laser cut, buckles and studs adding a touch of modernity to the trend.
"At Modare Ultracomforto, the sporty models that dialogue with the aesthetics of the tenniscore trend coordinate, alongside, color charts in natural tones, with cream, off-white and caramel as protagonists. In addition, finishes such as knit, three-dimensional and super flexible mesh, soles with discreet elevation, bringing an urban appeal and technologies that amplify the sensoriality of well-being" add the brand's style team.