Notícias Brasil

With investments of R$ 9 million, Boaonda is preparing for expansion. 

Boaonda, an injected footwear industry based in Sapiranga, Rio Grande do Sul, is increasing its presence in the sector's market through significant investments. According to the footwear company, this year's investments in expanding the factory, machinery, and equipment are expected to total more than R$ 9 million.  

The brand's manager, Cássio Romani, explains that the expansion of the factory will be ready in the first half of next year and will require a total investment of over R$ 4 million. "Regarding machinery and equipment, with an investment of R$ 5 million, some are already in operation, and the rest are on their way," says the businessman, adding that the flagship investment is in an injection machine for EVA raw material. 


Despite considering the year "challenging," with instability in both domestic and international markets, Romani expresses confidence in good results, especially due to the work the brand has been doing with its customers, always focusing on quality, comfort, and sustainability. "The estimate is to grow by 12% in production in 2023," he projects.  

One of Boaonda's commercial promotion strategies is participating in the world's major footwear fairs. In Brazil, the company's next stop is at the Brazilian Footwear Show - BFSHOW, a footwear exhibition organized by the Brazilian Association of Footwear Industries (Abicalçados) and operated by NürnbergMesse Brasil, taking place from November 21 to 23 at the FIERGS Events Center in Porto Alegre, Rio Grande do Sul. 

About the company 

Recently, the Mould Group, which is the "parent company" of Boaonda, celebrated its 28-year history. It currently employs more than 300 workers who produce approximately 1.5 million pairs of shoes per year, with 18% of them being exported to over 30 countries.  


By Brava

By Brava is a sneaker brand for those looking for something different and authentic. With innovative designs and a cool aesthetic, its models have their own identity and convey personality through wear. Moreover, the quality of materials used ensures durability and comfort in their products. The target audience is people tuned in to global fashion trends who value style in their daily lives. By Brava is a brand for those looking to stand out from the ordinary and appreciate originality in their more casual moments.

Booth location: b60

Categories: Ladies

Notícias Brasil

Bibi will participate in the 1st edition of BFSHOW in Porto Alegre, Brazil. 

Calçados Bibi, a pioneering brand in the children's footwear market, has confirmed its presence at the first edition of the Brazilian Footwear Show - BFSHOW. The fair will take place from November 21st to 23rd in Porto Alegre, Rio Grande do Sul, at the FIERGS Events Center. At the event, organized by the Brazilian Association of Footwear Industries (Abicalçados) and organized by NürnbergMesse Brasil, Bibi will showcase its Winter 2024 collection to national and international buyers. The company will join more than 100 of Brazil's top footwear brands, expecting over 10,000 visitors from Brazil and abroad. 

BFSHOW is considered a showcase for Brazilian footwear, offering opportunities for clients to discover the diversity and quality of women's, men's, children's, and sports shoes from various sizes and production centers. This initiative will have two annual editions, with the second one scheduled for May 21st to 23rd, 2024, featuring the launch of the Spring/Summer 2025 collection, this time in São Paulo at the Transamérica Expo Center.  

"Bibi has chosen BFSHOW to participate and launch the Winter 2024 collection for multi-brand channels and some importers in the region. This will be the first edition of the trade fair, but we are with the footwear sector, which conducted researches in partnership with manufacturers and other channels, seeking to enable a new trade show format, to be held in Porto Alegre, and to bring improvements to the logistics of participating brands and visitors. Given all this, we have good expectations to start promoting our new collection for children aged 0 to 9. Thus, we aim to put our purpose into practice, which is to do good by aiding children's development through comfortable and quality products," emphasizes the brand's president, Andrea Kohlrausch. 

Currently, Bibi has over 150 stores worldwide, with 20 of them located in Latin American countries. With two manufacturing plants in Parobé, Rio Grande do Sul, and Cruz das Almas, Bahia, the brand produces over 2.6 million pairs of shoes annually. About 20% of these are destined for export to more than 60 countries across five continents. Bibi also has a strong presence in its own e-commerce channel and in more than 3,000 multi-brand stores in different regions of Brazil.  

About Calçados Bibi:  

Promoting natural and healthy development for the age group of 0 to 9 is one of the fundamental principles of Calçados Bibi. The brand is a pioneer and leader in developing products based on research and scientific studies. It gained recognition in the industry through the development of non-toxic, physiological shoes and its exclusive Fisioflex Bibi insole technology, which provides the sensation of walking barefoot. With the purpose of doing good, one step at a time, Bibi, wichh was founded in 1949 and became a reference in the children's footwear market, aims to promote sustainable practices, encourage the healthy development of future generations, and fulfill its social responsibilities for building a better world. With factories in Parobé, Rio Grande do Sul, and Cruz das Almas, Bahia, it produces more than 2.6 million pairs/items annually. Present in over 60 countries across five continents, in Brazil, it is in 3,000 multi-brand retail points, as well as operating an e-commerce platform and a franchise network with more than 150 stores. The company is the first footwear manufacturer certified with the Diamond Sustainability Seal, attesting to its commitment to initiatives in industrial processes, as well as the development of actions in line with the core principles established by the Sustainable Origin program: Environmental, Economic, Cultural, and Social. 

Ladies Man Kids

Crep Calçados

Empresa de meias especiais, calçados e acessórios que está há 30 anos no mercado calçadista. Além da Crep ser uma sapatilha esportiva aquática, também é adequada para superfícies terrosas, seja um ambiente externo ou interno. São versáteis e projetadas para oferecer conforto e segurança em todas as situações, oferecem um bom desempenho e aderência, proporcionando segurança e conforto ao caminhar. Elas são projetadas com solados de borracha que ajudam a evitar escorregões e quedas, mesmo em superfícies lisas ou molhadas.

Categories: Ladies/Men/Kids