The largest Brazilian footwear fair, BFSHOW already has more than 220 confirmed brands, 183 of them exclusive. The companies bet on the national fair, held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, to launch their Spring/Summer collections, the most important season of the year for Brazilian footwear and which absorbs more than 70% of the total sales of the industry. The 2nd edition of BFSHOW takes place at the Transamerica Expo Center, in São Paulo/SP, between May 21st and 23rd, and accreditation is already open on the website.
One of the companies that are only confirmed at BFSHOW is Grendene. The commercial director of the footwear company, Paulo Barth, points out that expectations for the fair are quite positive. “We believe that we will have a very significant number of customers visiting the fair, both from the domestic market and from the foreign market”, he predicts. According to him, the show, also due to the fact that it has confirmed large suppliers, should attract the attention of the main players in the market, being a relevant opportunity for the presentation of Summer collections, the most important one for Grendene. “The second semester is historically our most representative semester and we have a very positive expectation for the business we will carry out during BFSHOW”, highlights the director, adding that, in addition to the hot season's collections, the company will offer high-turnover products for prompt delivery.
Another giant confirmed exclusively at BFSHOW is Alpargatas. “We are very happy to participate in the BFSHOW fair, an event that provides a unique opportunity to emphasize the importance of the footwear market for Alpargatas and Havaianas, a leading brand in the segment of flip flops”, evaluates the specialized commercial director of Havaianas Brasil, Bruno Correa Marques. For him, more than presenting the summer collections, the footwear fair will further strengthen partnerships and relationships in the sector, as it is a meeting point for Brazilian footwear with the world.
With confirmed presence at BFSHOW, Petite Jolie is another company that will launch its summer products exclusively at the footwear fair held by Abicalçados. “We need to be where the customers are and our expectation is that they will be, largely, at the BFSHOW. In addition, participating in this moment, in which we have the possibility of seeing a new great fair performing in the city of São Paulo is very important for our visibility”, comments the National Commercial Manager of Petite Jolie, Ruy Ferreira. For BFSHOW, the shoemaker will take the entire team of regional representatives to welcome the shopkeepers. “The fair marks the presentation of the brand's Summer I collection, so the client will find all the novelties related to trends and colors of the most joyful season of the year,” says the director.
Meeting point
BFSHOW is a fair created by Abicalçados in partnership with NürnbergMesse Brasil to be the meeting point of Brazilian footwear with customers from all over the world, in an objective, business-focused and transparent way. The show should bring together, in May, about 250 brands of all sizes and Brazilian footwear poles that together account for more than 80% of the national production of the sector. The visitation is estimated at more than 10 thousand buyers and professionals of the activity, both from Brazil and from the international market. In the first edition of BFSHOW, which took place in Rio Grande do Sul, were generated, only in international business, more than R＄ 315 million.
About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.
About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.
