Author: Diego

Trends that combine comfort, vibrant styles, and artisanal production will guide the new products that brands at BFSHOW will present during this sixth edition, taking place from May 18 to 20, at the Distrito Anhembi venue, in São Paulo. The event is hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

The collections reflect transformations already observed in global consumption, in light of the growth of the wellness fashion movement, which prioritizes functional products connected to well-being. Among the main bets for the upcoming season are soles with cushioning technologies, materials with a natural look, and sporty references.

Another key direction for the season is the return of early 2000s aesthetics to the consumer spotlight.

What’s coming next
Modare Ultraconforto will present models that focus on comfort and convenience combined with contemporary casual fashion. The new collections include sneakers featuring the UltraLift Plus sole, developed to enhance impact absorption and provide greater energy return, as well as sandals with anatomical insoles and components made from recyclable EVA.

The brand will also launch its buckle sandals — characterized by adjustable straps and a secure buckle fastening — a style that is trending in the international market.Meanwhile, Usaflex is investing in handcrafted finishes and sensorial materials for the models it will bring to BFSHOW. The collection features floral details handmade in leather, metallic woven applications, boho-inspired embroidery, and leather with a waxed finish and soft sheen. Shades such as paprika, saffron, hazelnut, and navy stand out in the color palette.

Vintage aesthetics will remain on the rise in the coming seasons. Following this trend, Dijean will present the Retrô Pop line, exploring vibrant colors such as lavender, mint, and fuchsia, along with earthy tones connected to the natural theme. Also bringing back elements of nostalgic fashion, Piccadilly is betting on thong sandals and mules with square toes and low heels, inspired by early 2000s aesthetics.

Some trends are gaining prominence in yet another edition of the trade show. Werner, which will bring its Summer 27 Werner collection to the venue, is investing in flowers, satin, and candy colors for the warmest season of the year.

Another highlight is the sneakerinas — hybrid models that combine sneakers and ballet flats — a success in the previous edition and also featured among the trends at the 6th BFSHOW. Vizzano, in turn, will present footwear inspired by the blokecore aesthetic, which blends sports references with casual fashion.

In the children’s segment, Calçados Bibi will bring to the venue a collection inspired by play experiences and the encouragement of movement. Divided into thematic worlds such as sea, land, picnic, and racing, the line focuses on vibrant colors, playful elements, and sensory features to reflect different moments of childhood. Highlights include sandals with bearings built into the soles, models made from lightweight and breathable materials, and unisex sports lines produced in elastane and EVA.

A summer of neutral and natural colors lies ahead. That’s the impression visitors get as they walk through the venue of the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

A major trend among women’s launches, earthy tones — especially brown — can be found across nearly all collections unveiled at the trade show. “We are increasingly breaking away from concepts such as colorful summers and winters restricted to sober shades. Today, we see major global department stores embracing colors like brown in summer apparel. It’s a shade that works very well for everyday wear, and footwear and bags are no exception. This is a trend that is here to stay for quite some time,” says Marcelo Böhm Ferreira, Trade Marketing Manager at Arezzo&Co, part of the AZZAS 2164 Group, from Rio Grande do Sul. He highlights the investment in earthy tones, especially in flatform sandals, loafers, and moccasins featured in the summer collections of Anacapri, Arezzo, Brizza, and Schutz.

But the trend goes beyond uppers and straps. At Byara, a footwear brand from Franca/SP specializing in sneakers, earthy tones are also featured in the soles, in a variety of combinations. According to Eduarda Freitas, the brand’s director, buyers attending the trade show have been looking for footwear options within this palette, as well as off-white tones — another major trend for the season, driven by Pantone’s 2026 Color of the Year, Cloud Dancer. “In addition to these two shades, our candy-colored styles have also been in high demand. We are confident about sales at this edition of BFSHOW,” she adds.

At Piccadilly, headquartered in Igrejinha/RS, the color palette follows the macro trends for Summer 2027, featuring natural tones such as off-white, beige, and caramel, while shades like cocoa, cognac, and brûlée are also gaining prominence. In contrast, colors such as olive green — which is establishing itself as a bridge between the natural and the contemporary — and cobalt blue refresh the season’s palette. “Our collection reflects an evolution of bohemian, romantic, and college-inspired styles, which will continue as key trends next season. We analyzed international runway shows and noticed that cocoa, for example, stood out even more than black. That led us to place a strong focus on earthy and neutral tones, while still keeping colors present, investing in visual harmony and the sense of well-being that Piccadilly prioritizes,” explains Roberta Klein, the brand’s Portfolio Specialist.

Another brand investing in the balance between neutrals and bold colors in its new collection is EVVA, from Minas Gerais, which produces footwear made entirely from EVA. At BFSHOW, the brand is showcasing summer lines as well as ready-to-deliver rain boots, perfect for the colder weather of recent days. Sales Manager Natane says visitors have been stopping by the booth looking for footwear in earthy tones for both winter and summer. “Caramel has been very strong this winter and will continue into the summer season. But, as a contrast, we have also launched footwear in shades such as pink and neon green for summer, which is our main focus,” she adds.

The 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, has reinforced positive expectations in the sector for the second half of the year. Featuring around 350 Brazilian brands at the Distrito Anhembi venue, in São Paulo/SP, the trade show welcomed 11.6 thousand visitors from all Brazilian states, including 1.15 thousand importers. BFSHOW was promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil from May 18 to 20. 

The Executive President of the Brazilian Footwear Industries Association, Haroldo Ferreira, states that the event was highly effective, as exhibiting companies participated with expectations aligned with the current market scenario, acknowledging economic challenges and understanding the need to act strategically, with assertive product launches connected to the demands of both the Brazilian and international retail markets. “Within this context, the results achieved exceeded the brands’ expectations, positively surprising exhibitors,” he emphasizes. According to him, the strategy of incorporating qualified content also contributed directly to the trade show’s performance. “The Live Commerce workshops were fully attended throughout the event, and the BFSHOW Arena delivered relevant talks for the domestic retail sector. We were able to deliver exactly what retailers were looking for,” he evaluates. 

According to Haroldo Ferreira, BFSHOW’s performance reinforces positive prospects for the second half of the year. “In the first quarter, we recorded a drop of around 7% in production, reflecting a still challenging scenario. However, the results seen at the trade show indicate that the market is recovering and give us confidence that this performance will be reversed in the coming months,” the Executive President predicts.

For the CEO of NürnbergMesse Brasil, João Paulo Picolo, BFSHOW once again demonstrated its strength as a platform for connections that drive relationships and business. “We are a strategic environment that brings exhibitors and buyers closer together, strengthening the entire footwear value chain. With each edition, we reaffirm our vocation to generate opportunities and boost the sector. We are already looking forward to the next BFSHOW, in November, when business and content will once again go hand in hand, strengthening an industry that is so relevant to the Brazilian economy,” he states.

Positive surprise
Amid a market that “moved sideways” in the first months of the year, the director of Andacco (São Sebastião do Paraíso/MG), Benevenuto Arantes, did not have high expectations for BFSHOW. However, within the first hours of the event, the outlook changed for the remainder of 2026. According to the executive, “the trade show was a positive surprise.” “We had an edition at least 50% better in terms of deals closed compared to last May. The collection was very well received, especially the women’s footwear line, which accounted for 70% of sales at the event,” he says. With a production of 3.8 thousand pairs of footwear per day, Andacco is expected to increase its output to 4 thousand pairs daily throughout the second half of the year. “We also expect a boost from the international market, especially from the United States, which accounts for around 40% of Andacco’s total exports. Last year, we were hit hard by the tariff hike, and now the market is recovering. In fact, here at BFSHOW, the first importer to visit our booth was an American buyer,” Arantes reports. In addition to buyers from the United States, Andacco welcomed importers from Argentina, Costa Rica, Israel, Ecuador, Chile, Peru, Uruguay, and Paraguay during the trade show. 

An optimistic tone was also present in the remarks of Arthur Trindade, Trade Marketing Coordinator at Bebecê Calçados (Três Coroas/RS). According to him, the May 2026 edition of the trade show significantly outperformed the edition held in the same month last year. “We had excellent first and second days. And the third, as you can see—pointing to the tables at the booth—has maintained the same pace,” he says. In his view, in addition to assertive communication and collection, the positive results point to a market recovery for the brand. “We are being increasingly sought after by buyers, both from the domestic and international retail markets. The trade show was excellent.” 

Restocking 
In addition to presenting Summer collections, BFSHOW also generated immediate business for ready delivery. This was the case for Neto Paula Leite, director of Kiko’s Calçados, from Boituva/SP. “We have attended every edition of the trade show and have noticed its evolution not only in terms of structure, but also in the products on display. This Summer collection has been well renewed and is very appealing. Here at BFSHOW, we made a point of visiting every booth for seasonal purchases, but we also closed some ready-delivery deals,” he says. According to him, the ready-delivery orders were placed to restock the group’s 11 stores following a positive Mother's Day, when sales were 5% higher compared to the same period last year. 

Buying “more than expected”
The director of Jofear, from Petrópolis/RJ, Cristiano Lima, said he “bought more than expected.” According to him, the collections presented were highly attractive from both an aesthetic and innovation standpoint. “Here, we purchased 20% more than we had initially planned. After a challenging first half of the year, we believe the second part will be stronger, which is why we are now more stocked,” he emphasizes. 

International buyers
Traditionally, BFSHOW attracts a large number of international buyers. This edition was no different. Over the three days, more than 1.15 thousand importers from 60 countries attended the trade show. 

Attending BFSHOW for the first time, the buyer from Europa Group, Sashenka Naicker, returns to South Africa with several orders closed during the event. “We have been working with Brazilian footwear for many years, and the experience of attending the trade show was wonderful. The event is very well organized, easy to navigate, and highly digital and modern,” she says. During the first two days, the importer met with Brazilian companies she already works with. On the final day, she held meetings with new manufacturers she met at the event. “Brazilian products stand out for their unique design, colors, and styles. In addition, suppliers feel like a family, and our company shares the same values.”

Peruvian buyer Karla Calderón was another importer walking the aisles of the sixth edition of BFSHOW. The buyer for Afluencia y Le Carre, which operates ten stores across several cities in Peru, highlights that the trade show is large, well segmented, and features a strong selection of exhibitors. “I have been working with Brazilian footwear for around 25 years because of its quality, technology, and product diversity, in addition to competitive pricing. At this BFSHOW, I placed orders with companies I already work with and also onboarded a new supplier,” she says, noting that 90% of purchases are made under a private label model for the company’s brands (Vincent van Gogh for men’s and women’s footwear, and Gorilas for children’s). private label para as marcas da companhia (Vincent van Gogh para calçados masculinos e femininos; e Gorilas para infantis).

The next edition of BFSHOW has already been scheduled. It will take place from November 10 to 12, once again at the Distrito Anhembi venue, in São Paulo/SP. Follow updates on the official website: bfshow.com.br . bfshow.com.br.

The BFSHOW press conference, held on the morning of May 19, brought positive news for the sector. On the occasion, representatives from the Brazilian Footwear Industries Association (Abicalçados), the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Brazilian Micro and Small Business Support Service (Sebrae), and NürnbergMesse Brasil (the trade show organizer) spoke about the sector’s expectations as well as the challenges faced by the industry. Executives from Perlatto Calçados, Lança Perfume, Bibi Calçados, and Grupo S2 also took part in the press conference. BFSHOW is organized by Abicalçados and takes place from May 18 to 20 at the Distrito Anhembi venue, in São Paulo/SP.

Highlighting that, in the first quarter, the footwear industry recorded a 7% drop in production, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, pointed to expectations of a recovery throughout the second half of the year. “In the second part of the year, we should reverse these negative figures, mainly driven by improved exports to the United States following the reduction of the 50% tariff and by the dynamics of the domestic market, which is generating strong business at BFSHOW,” he projected. According to him, with the expected recovery in the latter half of the year, industrial production could grow by up to 1.4% (to more than 859 million pairs).

Ferreira also emphasized optimism regarding the United States, following rumors about a possible return of import tariffs to 30%. “Yesterday, I spoke with Minister Márcio Elias (MDIC), who is responsible for negotiations with the United States government, and he reassured us that this tariff should not be implemented,” he said. “The continuation of the 10% global tariff keeps us competitive in the North American market, which is the main destination for Brazilian footwear abroad,” he explained.

Predatory footwear imports pose challenges to the industry
The Abicalçados executive also addressed the main challenges faced by the domestic footwear industry, highlighting predatory footwear imports—especially from Asia—and the end of the so-called “small parcels tax exemption.” “Over the past five years, footwear imports have increased by more than 90%, with a significant inflow of Asian products at unfair prices, as production costs there are not comparable to those we face here. Last year, imports rose by more than 20% in pairs, reaching the highest level in the historical series, which began in 1997,” he noted. According to him, the upward trend continues in 2026. In the first four months of the year, imports increased by 19% compared to the same period last year (to more than 19.6 million pairs). From China alone, 8.3 million pairs entered Brazil (a 29% increase compared to 2025). “The ‘small parcels tax exemption’ is another major challenge and is likely to further increase predatory imports, as it exempts from import duties products that already arrive here at much lower prices due to significantly lower production costs, since most Asian manufacturers do not take into account labor rights and sustainability practices. But we are not the ones in the wrong—they are,” the executive emphasized, adding that Abicalçados is working to reverse the measure in the National Congress. “If maintained, the measure will impact more than 54,000 jobs across the footwear production chain,” he warned.

Latin America’s Leading Trade Show
The biggest footwear trade show in Latin America Following that, the CEO of NürnbergMesse Brasil, João Paulo Picolo, spoke about the figures of the 6th edition of BFSHOW. “In about three years, the trade show has already established itself as the main meeting point for the industry in Latin America and an important market thermometer. BFSHOW represents the productive strength, creativity, and innovation capacity of the Brazilian industry, bringing together manufacturers, buyers, and industry professionals in an environment focused on generating business and strengthening strategic connections,” he emphasized. In this edition, BFSHOW brings together around 350 Brazilian brands showcasing collections, launches, and competitive advantages to more than 12,000 buyers, over 1,200 of whom come from 60 countries.

Internationalization efforts gain momentum
Floriano Pesaro, Corporate Management Director at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), highlighted the agency’s support for the trade show, as in partnership with Abicalçados and BFSHOW itself, it brought more than 160 international buyers to the event through the Buyer Project. “We recently renewed the agreement for the Brazilian Footwear program—the export promotion program maintained by ApexBrasil in partnership with Abicalçados—for the next two years. Investment in the initiatives exceeds R$45 million, the highest level in the past 20 years,” he said.

Also speaking at the press conference were Tamiris Pereira Aberani, Planning Analyst at Sebrae/SP; Andrea Kohlrausch, President of Bibi; Manuela Roese, Head of the Bag & Shoes Business Unit at Lança Perfume; Thomas Simon, CEO of Grupo S2; and Wilson Cintra Junior, Managing Partner at Perlatto Calçados.

SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br.

The official opening of the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, which brings together around 350 Brazilian brands at the Distrito Anhembi venue, in São Paulo/SP, underscored the strength of the sector. The fifth largest employer within the Manufacturing Industry, with approximately 270,000 direct jobs across Brazil, the segment is the largest footwear producer in the West, with more than 847 million pairs produced in 2025. Held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB), the trade show runs through next Wednesday, May 20. 

At the opening, Abicalçados’ Executive President, Haroldo Ferreira, pointed to the figures that have positioned BFSHOW as The biggest footwear tradeshow in Latin America in less than three years — its first edition took place in November 2023. Across its editions, the event has welcomed more than 47,000 visitors from all Brazilian states and over 60 countries. For this edition alone, the trade show is expected to receive more than 12,000 visitors, around 1,200 of whom are international, in a 32,000-square-meter venue. “BFSHOW represents much more than business. It symbolizes Brazil’s production strength, the innovative capacity of our industry, and the sector’s confidence in the future. We are living through a period of profound transformation in the global economy. Consumption dynamics have changed, e-commerce has expanded borders, international competition has intensified, and markets are becoming increasingly challenging. Yet the Brazilian footwear industry continues to demonstrate its capacity for adaptation, creativity, and competitiveness,” he said, adding that BFSHOW reflects the “evolution of the sector” amid contemporary challenges. 

Following that, the CEO of NürnbergMesse Brasil (NMB), João Paulo Picolo, emphasized the resilience of exhibitors amid a “challenging moment.” “Today we open the 6th edition of BFSHOW, an event that reaffirms the strength of the Brazilian footwear sector. A platform designed to connect the entire production chain, fostering opportunities, business, and strategic exchanges among exhibitors, buyers, and visitors. More than a trade show, BFSHOW has consolidated its position as a high value-added platform that delivers results, strengthens relationships, and drives market growth for all participants,” he said. 

Also present at the opening, the Minister of Development, Industry and Commerce, Márcio Elias Rosa, highlighted the importance of the footwear sector to the Brazilian economy, noting that the government is aligned with Abicalçados’ agenda aimed at strengthening the activity, particularly in the face of predatory competition from Asian imports. “We are attentive to all matters involving the sector’s competitiveness, including those related to the end of the low-value import tax exemption, widely discussed here. We are evaluating measures to mitigate its impacts,” he said. 

Also speaking at the opening of BFSHOW were the Corporate Management Director of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Floriano Pesaro; the president of CIESP, Rafael Cervone; the president of the Congressional Front in Support of the Leather and Footwear Sector in the National Congress, federal deputy Lucas Redecker; the president of the Parliamentary Front in Defense of the Leather-Footwear Sector of the State of Rio Grande do Sul, state deputy Joel Wilhelm; the acting governor of Rio Grande do Sul, Gabriel Souza; and the Customer Service Manager at Sebrae/SP, Daniel Palácio Alves. 

During the opening, the Footwear Industry Report – Brazil 2026 was also launched, a publication developed by the Brazilian Footwear Industries Association (Abicalçados) featuring national and international industry data, as well as short- and medium-term projections for the sector. The material is available free of charge at the link. link.


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br.

The 6th edition of BFSHOW is set to welcome 164 international buyers from 32 countries, invited both through the Brazilian Footwear Buyer Project — carried out by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — and by BFSHOW itself. In addition, the trade show is expected to attract more than one thousand importers and international visitors attending independently. The organization’s overall expectation is to receive around 12,000 visitors from approximately 60 countries. Considered the biggest footwear trade show in Latin America, the event — promoted by Abicalçados and organized by NürnbergMesse Brasil (NMB) — will take place from May 18 to 20 at the Distrito Anhembi venue, in São Paulo/SP, bringing together around 350 Brazilian brands.

Abicalçados Business Coordinator Paola Pontin explains that the importers were selected in partnership with the event’s exhibitors, taking into account their purchasing potential and market diversification. “These are buyers from different segments, with distinct profiles, helping to democratize opportunities for the brands participating in BFSHOW,” she emphasizes. She also underscores the “perfect timing” for international purchasing, as the trade show takes place during the period when importers stock up for the second half of the year. The Brazilian Footwear Buyer Project is bringing 15 buyers from 11 countries to the event, with a strong presence from North America, Africa, and Europe.

In addition to the Brazilian Footwear Buyer Project, BFSHOW is also investing in attracting international importers. In total, 149 international buyers have been invited through the initiative, representing 24 countries. Combined with the Brazilian Footwear Buyer Project, the BFSHOW Buyer Program brings together 164 buyers from 94 companies across 32 countries.

Positive momentum
Expectations for international business have strengthened amid a favorable scenario for Brazilian exports. Data prepared by the Brazilian Footwear Industries Association (Abicalçados) indicate that, in April, 8.2 million pairs were shipped — a 9% increase compared to the same month in 2025. In the year-to-date period, exports totaled 34.5 million pairs, a decline of 11.7% compared to the same period last year. Countries such as the United States and Latin American markets have driven the recovery that began in April.


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil

About Brazilian Footwear:
Brazilian Footwear is an export promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative aims to expand the presence of the Brazilian footwear industry and its brands in the international market through development initiatives, as well as commercial and image promotion efforts. Currently, around 300 companies are supported by the program, which generated US$ 128.3 million for participating Brazilian companies in the past year. Participation is free of charge, and interested companies should contact Abicalçados. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.

Aiming to expand access to relevant content for the more than 12,000 retailers expected at the event, the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, introduces a new attraction: Live Commerce BFSHOW, a space dedicated to practical workshops and interaction with digital sales specialists. The trade show takes place from May 18 to 20 at Distrito Anhembi, in São Paulo/Brazil, bringing together more than 350 Brazilian brands. The event is hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

For this edition, the highlight of the content program will be the live commerce workshops, an online sales format that combines live streaming with e-commerce, allowing products to be purchased instantly during the broadcast. A global trend that gained momentum during the pandemic, live commerce not only humanizes sales — and perhaps because of that — but also delivers conversion rates six to ten times higher than traditional e-commerce sales, according to a survey by Nuvemshop. The initiative brings together three major partners: TikTok Shop, Shopee and the Nós Somos Moda group. Throughout the three-day program, they will take part in a space sponsored by Sebrae Nacional that combines learning with hands-on application. In the area, participants will be able to follow content sessions and also experience, in practice, how to structure and execute product-focused live streaming broadcasts.

According to Abicalçados Relationship and Business Manager Letícia Sperb Masselli, the BFSHOW live commerce workshops were created to connect retailers with the strategies, tools and platforms that are transforming sales in the digital landscape. “In practical sessions led by major players and industry specialists, participants will discover how traditional retail can expand its reach, strengthen customer relationships and generate better results through online sales,” explains the manager. She adds that, throughout the three days of the trade show, the workshops will feature real-world experiences, best practices and digital market trends, helping participants explore new sales channels and keep pace with the new dynamics of retail.

Hands-On Experience
The main differentiator of the workshops is demonstrating, in practice, how live commerce works in practice. Through the initiative, retailers will learn the first steps, from product selection to the creation of effective scripts and the available platforms. “It is a valuable opportunity for those looking to strengthen their online presence and keep up with the new dynamics of retail,” highlights BFSHOW Head at NMB, Felipe Marchioni.

Highlighting Nuvemshop’s survey showing that only 8% of online retailers invested in live commerce in 2025, while 31% stated they intend to start using the strategy in 2026, Marchioni notes that the tool can bring competitive advantages for the footwear sector. “Brazilian e-commerce entered 2025 with its eighth consecutive year of growth, generating revenues of R$ 235 billion, 15% higher than in 2024 (ABComm). In this scenario, live commerce tools can represent an important competitive differentiator for the sector,” he emphasizes.

Interested participants can register free of charge (limited to 20 people per session) through the link. link.

Sessions at the BFSHOW Arena
In addition to the workshops, the BFSHOW program will feature sessions focused on retail trends and transformations, as well as a panel on the future of footwear and the growing marketplace trend. Among the topics scheduled are changes in communication, the increasing use of Artificial Intelligence tools in retail operations, fashion trends (Summer 2027 buying guide) and marketplace competitiveness strategies. The content program will be open to all BFSHOW attendees.



Check out the full schedule:
Live Commerce BFSHOW Workshops* (Street I – Booth I15):
May 18 (Monday)18/5 (Lunes)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
1 p.m. – Nós Somos Moda – Before Hitting Play: The Communication Strategy That Makes a Live Stream Sell
2 p.m. – Nós Somos Moda – How to Attract the Right Audience to Your Live Stream: Strategy and Execution in Practice
3:30 p.m. – Shopee – From Mobile to Cart: Scale Up to 10x with Shopee Live and Video

May 19 (Tuesday)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
1 p.m. – Nós Somos Moda – Before Hitting Play: The Communication Strategy That Makes a Live Stream Sell
2 p.m. – Nós Somos Moda – How to Attract the Right Audience to Your Live Stream: Strategy and Execution in Practice
3:30 p.m. – Shopee – From Mobile to Cart: Scale Up to 10x with Shopee Live and Video

May 20 (Wednesday)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
Each workshop will last approximately 40 to 60 minutes.

Sessions (BFSHOW Arena):
May 18 (Monday)18/5 (Lunes)
5 p.m. – Victoria Thomaz and Ana Luísa Ribeiro Martins Footwear Consumers Have Changed. Does Your Company’s Communication Know That?
O consumidor de calçados mudou. A comunicação da sua empresa sabe disso?
5:30 p.m. – Chai Demarch
Entrepreneurship Is My Fashion – How to Build Real Profitability and Become a Market Reference
6 p.m. – Caio Camargo
Retail in the Age of AI: Operations Are the New Marketing

May 19 (Tuesday)
5 p.m. – Bruna Mayer
Summer 2027 Must-Haves
5:40 p.m. – Daniela Shinzato, Leila Carcagnoli, Bruna Matta and Marcella Bueno Marana, moderated by Viviane Vilella Connecting the Future of Footwear with Brazil’s Leading Marketplaces
Conectando o futuro do calçado com os maiores marketplaces no Brasil


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br www.bfshow.com.br.

With its provisional entry into force on May 1 (covering the trade chapter), the Mercosur–European Union trade agreement brings optimism for the 6th edition of BFSHOW. The biggest footwear trade show in Latin America, held at the Distrito Anhembi venue in São Paulo/SP, will feature more than 350 Brazilian footwear brands, representing more than 75% of the country’s footwear production. The trade show, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will be held from May 18 to 20.

According to Abicalçados Business and Relationships Manager Letícia Sperb Masselli, despite the challenging international market scenario, the entry into force of the trade agreement—discussed for more than 26 years—brings optimism to the Brazilian footwear industry. “Last year, the European bloc imported more than 3.2 billion pairs, for which US$ 63.7 billion were paid, accounting for over 40% of total global footwear imports. There is strong potential for Brazilian footwear driven by tariff elimination,” says Letícia, noting that leather footwear, which accounts for 45% of the value exported by Brazil to the European Union, is expected to reach full tariff elimination within up to seven years. Currently, import tariffs on footwear in the European Union range from 3.5% to 17%, depending on the product.

International buyers outlook
According to the head of BFSHOW at NürnbergMesse Brasil, Felipe Marchioni, the 6th edition of the trade show is expected to achieve record international attendance. “In May, we expect to welcome more than 1,500 international buyers, a significant share of them from Europe,” he says. The figure includes importers invited through the BFSHOW Buyer Project as well as those attending independently, driven by the event’s international recognition. “We have the largest industry in the West, and growing demand is natural—especially for importers seeking alternatives to footwear sourced from Asia. We project that, of the total buyers expected at the trade show, more than 12% will be international,” he adds.

One of the European buyers confirmed for the May edition of BFSHOW is Maciej Pelka, CEO of Kondor, a footwear distributor from Poland. Attending the trade show for the first time, the buyer has strong expectations for business. “We already work with Brazilian footwear from women’s brands, which are highly appreciated in the Polish market. At the event, we will kick off a purchase totaling more than 20,000 pairs of leather footwear annually,” says Pelka, who also notes interest in expanding business with new Brazilian manufacturers.

Attending BFSHOW for the second time, buyer Kevin Plaku, CEO of Kevin Class, a network of 11 stores in Albania, notes that the Brazilian footwear showcased at the event combines quality and a wide variety of styles, generating strong expectations for deals. “If prices meet our expectations, we are considering purchasing more than 20,000 pairs at the event and throughout the year,” he says.

The trade show
With less than three years of existence, BFSHOW is already the biggest footwear trade show in Latin America. Held in a space of more than 33,000 square meters, in the financial heart of the continent, the trade show is expected to welcome more than 12,000 buyers from across Brazil and from over 40 countries throughout its three-day run.

Registration for the trade show is open at www.bfshow.com.br

SERVICE

6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil

Major footwear retail chains are already planning ahead and rely on a strong ally to do so. Bringing together, in a single venue, a wide range of brands, services, and exclusive content, BFSHOW is a must-attend event for industry buyers — and a strategic environment for doing business. Considered the biggest footwear tradeshow in Latin America, the 6th edition of the event will take place from May 18 to 20 at Distrito Anhembi, in São Paulo/SP. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

Easy access to brands from all segments and Brazilian production hubs is one of the key differentiators highlighted by BFSHOW visitors, alongside the venue’s segmented layout — which, according to buyers, streamlines the visit. “BFSHOW has established itself as one of the key moments of the year for our market. It is an opportunity to explore products, align strategies with suppliers, and start outlining the next purchasing cycles with greater confidence. The entire structure provided greatly facilitates the decision-making process,” says Rouget Ortiz, men’s footwear buyer at Lojas Pompéia.

Founded in 1953, in the city of Camaquã/RS, the company is one of the leading fashion retail chains in southern Brazil. With more than 90 stores located across the states of Rio Grande do Sul and Santa Catarina, Lojas Pompéia has been taking part in BFSHOW since its second edition. “We have been able to follow the evolution and growing relevance of the trade show within the sector over the past years,” adds Rouget Ortiz. According to him, in May the chain will be looking for new collections, consumer trends, design, and new brands. “We also aim to find more competitive purchasing conditions, business opportunities, and expand our networking.”

The event has also established itself as an important hub for attracting retailers from the Northeast. Among the exhibitors, around 12% represent the region. Northeastern retail chains MIB and Éconis highlight the event as the main meeting point for the industry’s leading players and trends. “We always seek to stay up to date with the latest developments, and BFSHOW provides us with that environment. Today, it is one of the biggest trade shows in Brazil, with strong influence on fashion trends,” says Ronilson Oliveira, partner at MIB, a footwear and accessories retail chain. With 42 stores operating across 21 cities in Bahia, Minas Gerais, and Espírito Santo, the executive uses the event to map market movements and adjust the product mix more assertively. Participation also serves as a barometer for trends expected to impact retail in the coming cycles, while reinforcing established partnerships, according to him.

Bethania Cavalcante, buyer at Grupo Éconis, will also attend the trade show with an eye on the upcoming season. A frequent visitor to BFSHOW, she looks for collections with competitive differentiators for the points of sale. The company’s strategy is to prioritize products that stand out in store windows and stimulate renewed consumption, while also expanding the range of brands available in its stores. “We expect a collection that brings differentiators to capture our customers’ attention, as well as suppliers capable of interpreting fashion trends in an attractive way, with fair pricing,” she says. The retail chain has more than 60 stores across the states of Paraíba, Alagoas, and Ceará.

With the presentation of new collections and the presence of professionals from both industry and retail, BFSHOW serves as a platform for decisions that directly impact retailers’ planning throughout the year, while also reflecting the movements and priorities of the Brazilian footwear sector. The expectation for May is to welcome 12,000 visitors, both domestic and international.



Service
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Venue: Distrito Anhembi, in São Paulo/SP

Considered the biggest footwear tradeshow in Latin America, BFSHOW will have more than 75% of the sector’s annual production — over 900 million pairs — represented. With major names confirmed, such as Alpargatas, Grendene, Calçados Beira Rio, Ramarim, Democrata, Ferracini, and Pimpolho, among other industry giants, the sixth edition of the trade show will take place from May 18 to 20 at Distrito Anhembi, in São Paulo/SP. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

Highlighting the strength of the Brazilian footwear industry — the largest in the West in terms of production — the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasizes the positive expectations for the trade show. “BFSHOW is the key moment for our industry to connect with the world, consistently generating very positive expectations not only in the domestic market, but also internationally,” he says. In the most recent edition, held in May last year, more than R$ 240 million were generated in international business alone. 

Growth
The CEO of NürnbergMesse Brasil (NMB), João Paulo Picolo, emphasizes that the positive expectations are reflected in the strong engagement of Brazilian companies, from all Footwear Local Productive Arrangements (LPA), sizes, and production segments. “BFSHOW is the main business showcase for Brazilian footwear to the world. An event that brings together the best of the industry and offers national and international buyers opportunities for qualified networking, experiences, and strong business deals,” he states. For the 6th edition of BFSHOW, more than 350 Brazilian brands are expected, with an anticipated attendance of over 12,000 national and international buyers. 

Havaianas present
After a 2025 marked by an EBITDA (earnings before interest, taxes, depreciation, and amortization) of R$ 866 million — an impressive 145% increase compared to 2024 — Alpargatas (Havaianas) is preparing a special moment for BFSHOW. During the trade show, the company, which sold more than 205 million pairs throughout last year, will launch 100% of its new Summer collection. According to Monize Sales, Trade Marketing Manager for the Specialized Channel at Alpargatas, participating in BFSHOW — held for the past three years (always in May) — is a key moment that brings together business, brand positioning, and the strengthening of B2B relationships with major clients, both in the domestic and international markets. “At BFSHOW, we welcome all our main clients from Brazil and Latin America. It is the main growth driver for the brand across the continent,” she emphasizes.  

Pimpolho: a key moment
With a 10% growth in 2025, Pimpolho sees BFSHOW as an extremely relevant moment for the footwear sector, as it brings together the main market players and creates an environment conducive to generating business, strengthening client relationships, and opening new commercial opportunities. According to the company’s director, Carlos Eduardo Padula, the children’s brand is confident that the trade show will be an excellent opportunity to strengthen partnerships and continue the growth recorded in the first two months of 2026, estimated at 29%. “Virtually our entire Spring-Summer collection will be presented during BFSHOW, as we understand that the trade show is the main moment to launch seasonal novelties to the market,” he says, adding that, in addition to its traditional lines focused on early childhood, the company will reinforce its Phase 4 Line (sizes 28 to 34), launched at the end of 2025 and already showing excellent market acceptance. With an annual production of around 4 million pairs — including footwear, socks, and accessories for children — Pimpolho expects revenue to grow by more than 25% in 2026. players do mercado e cria um ambiente propício para geração de negócios, relacionamento com clientes e abertura de novas oportunidades comerciais. Segundo o diretor da empresa, Carlos Eduardo Padula, a marca infantil está confiante de que a mostra será um excelente momento para fortalecer parcerias e dar sequência ao crescimento do primeiro bimestre de 2026, estimado em 29%. “Praticamente toda a coleção Primavera-Verão será apresentada durante a BFSHOW, pois entendemos que a feira é o principal momento para lançar ao mercado as novidades da estação”, informa, adiantando que, além das linhas tradicionais voltadas à primeira infância, a empresa reforçará sua Linha Fase 4 (numeração 28 a 34), lançada no final de 2025 e que já vem apresentando excelente aceitação no mercado. Com uma produção anual de cerca de 4 milhões de pares, entre calçados, meias e acessórios voltados ao público infantil, a Pimpolho prevê crescimento de mais de 25% em faturamento para 2026.

Freeway: positive expectations
One of Brazil’s leading producers of men’s footwear, Freeway also holds positive expectations for the 6th edition of BFSHOW. Participating since the first edition of the event, in 2023, the company sees the trade show as its main opportunity to present its collections to both domestic and international markets. “We take part in both editions every year. In the May edition, we see stronger attendance from domestic buyers, while in November there is a significant presence of importers,” explains João Pedro Pimenta Kikuichi, from Freeway’s Marketing team. With a production capacity of more than 1.2 million pairs per year — around 15% of which are exported — the brand will launch 100% of its Summer collection at the event, with highlights including footwear featuring 360º lining and the Automatic model, which promises a “hands-free” slip-on experience. 

Ramarim: optimism despite a “challenging” market
With a production of more than 50,000 pairs of women’s footwear per day, Ramarim is another industry giant set to attend BFSHOW. The company’s Marketing Manager, Nelson Magagnin, highlights that expectations for the event are high, even in a “challenging” market environment. The optimism is driven by the strong alignment of the collection with consumer expectations. “At the trade show, we will present our full collection, as it is essential to showcase all our new releases to retailers during this key meeting moment,” Magagnin says, highlighting the success of the Total Comfort line. 

Registration for the 6th edition of BFSHOW is now open at www.bfshow.com.br


Service
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m. 
Location: Distrito Anhembi, São Paulo, Brazil