Category: News

The BFSHOW press conference, held on the morning of May 19, brought positive news for the sector. On the occasion, representatives from the Brazilian Footwear Industries Association (Abicalçados), the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Brazilian Micro and Small Business Support Service (Sebrae), and NürnbergMesse Brasil (the trade show organizer) spoke about the sector’s expectations as well as the challenges faced by the industry. Executives from Perlatto Calçados, Lança Perfume, Bibi Calçados, and Grupo S2 also took part in the press conference. BFSHOW is organized by Abicalçados and takes place from May 18 to 20 at the Distrito Anhembi venue, in São Paulo/SP.

Highlighting that, in the first quarter, the footwear industry recorded a 7% drop in production, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, pointed to expectations of a recovery throughout the second half of the year. “In the second part of the year, we should reverse these negative figures, mainly driven by improved exports to the United States following the reduction of the 50% tariff and by the dynamics of the domestic market, which is generating strong business at BFSHOW,” he projected. According to him, with the expected recovery in the latter half of the year, industrial production could grow by up to 1.4% (to more than 859 million pairs).

Ferreira also emphasized optimism regarding the United States, following rumors about a possible return of import tariffs to 30%. “Yesterday, I spoke with Minister Márcio Elias (MDIC), who is responsible for negotiations with the United States government, and he reassured us that this tariff should not be implemented,” he said. “The continuation of the 10% global tariff keeps us competitive in the North American market, which is the main destination for Brazilian footwear abroad,” he explained.

Predatory footwear imports pose challenges to the industry
The Abicalçados executive also addressed the main challenges faced by the domestic footwear industry, highlighting predatory footwear imports—especially from Asia—and the end of the so-called “small parcels tax exemption.” “Over the past five years, footwear imports have increased by more than 90%, with a significant inflow of Asian products at unfair prices, as production costs there are not comparable to those we face here. Last year, imports rose by more than 20% in pairs, reaching the highest level in the historical series, which began in 1997,” he noted. According to him, the upward trend continues in 2026. In the first four months of the year, imports increased by 19% compared to the same period last year (to more than 19.6 million pairs). From China alone, 8.3 million pairs entered Brazil (a 29% increase compared to 2025). “The ‘small parcels tax exemption’ is another major challenge and is likely to further increase predatory imports, as it exempts from import duties products that already arrive here at much lower prices due to significantly lower production costs, since most Asian manufacturers do not take into account labor rights and sustainability practices. But we are not the ones in the wrong—they are,” the executive emphasized, adding that Abicalçados is working to reverse the measure in the National Congress. “If maintained, the measure will impact more than 54,000 jobs across the footwear production chain,” he warned.

Latin America’s Leading Trade Show
The biggest footwear trade show in Latin America Following that, the CEO of NürnbergMesse Brasil, João Paulo Picolo, spoke about the figures of the 6th edition of BFSHOW. “In about three years, the trade show has already established itself as the main meeting point for the industry in Latin America and an important market thermometer. BFSHOW represents the productive strength, creativity, and innovation capacity of the Brazilian industry, bringing together manufacturers, buyers, and industry professionals in an environment focused on generating business and strengthening strategic connections,” he emphasized. In this edition, BFSHOW brings together around 350 Brazilian brands showcasing collections, launches, and competitive advantages to more than 12,000 buyers, over 1,200 of whom come from 60 countries.

Internationalization efforts gain momentum
Floriano Pesaro, Corporate Management Director at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), highlighted the agency’s support for the trade show, as in partnership with Abicalçados and BFSHOW itself, it brought more than 160 international buyers to the event through the Buyer Project. “We recently renewed the agreement for the Brazilian Footwear program—the export promotion program maintained by ApexBrasil in partnership with Abicalçados—for the next two years. Investment in the initiatives exceeds R$45 million, the highest level in the past 20 years,” he said.

Also speaking at the press conference were Tamiris Pereira Aberani, Planning Analyst at Sebrae/SP; Andrea Kohlrausch, President of Bibi; Manuela Roese, Head of the Bag & Shoes Business Unit at Lança Perfume; Thomas Simon, CEO of Grupo S2; and Wilson Cintra Junior, Managing Partner at Perlatto Calçados.

SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br.

With interactive and fun booths, children’s brands are always among the highlights for visitors at BFSHOW, The biggest footwear tradeshow in Latin America. And at this 6th edition — promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB) — it could not be any different. At Distrito Anhembi, in São Paulo/SP, leading children’s footwear companies are showcasing collections that revive the spirit of “being a kid again,” featuring pins, lights, and plenty of colors.

At Pampili, LEDs share space with synthetic weaves inspired by handcrafted aesthetics, sparkles, and casual sneakers. The collection’s concept is based on girls’ behavior, reflecting the changes that come with each stage of childhood: more fashionforward styles for special occasions, featuring glitter and small heels, or more practical and comfortable options for everyday wear — such as the Bubblewith its ultra-light EPTU outsole. 

“Our biggest bet is also the models developed within thebarefoot" which prioritizes the body’s natural movement. We brought to the event this wider anatomical shape, which provides a sense of freedom in both sneakers and sandals,” explains Helô Vignoto, the brand’s designer, who also highlights buyers’ interest in the color palette: yellow, candy orange, and touches of blue. candy e toques de azul.

With the proposal of “rediscovering childhood,” Calçados Bibi brought to BFSHOW a Summer 2026 collection inspired by playfulness as its main concept and starting point. More than a trend, it is a manifesto: a revival of real experiences, free movement, and emotional connections that define childhood. To translate this concept, the collection was developed around four creative universes representing different ways of experiencing play: “playing by the sea,” “playing on the ground,” “playing racing games,” and “playing at picnics.” Elements such as seashells, flowers, and candies complement a color palette filled with vibrant and contemporary tones, enhancing the visual appeal and reinforcing the fashion of the brand.

Models such as the Summer Roller, Summer Roller Sport, and Summer Roller Light arrive at the trade show featuring new outsoles in their casual versions, along with proprietary-designed lights. Meanwhile, the exclusive Fisioflex insole technology continues to play a leading role, providing the sensation of walking barefoot — something considered essential for the healthy development of children’s feet. “Our expectation is to present Bibi’s latest releases firsthand to the BFSHOW audience. We are very optimistic about delivering a great event, especially with the Spring/Summer launches,” highlights Andrea Kohlrausch, president of Calçados Bibi.

Comfort is also one of the main concerns for Molekinho, from Beira Rio, which is introducing models featuring AdaptaCare technology in its new collection — an insole with higher edges designed to help prevent feet from slipping, along with a wider front area. Easy-on designs are also among the most sought-after features, as they simplify the routine for both parents and children. Other key bets include adjustable buckles and lugged grip outsoles, which enhance safety for kids.

At Molekinha, the season’s highlight is the candy color palette which brings freshness, delicacy, and a playful atmosphere to the children’s universe. The sandal model combines the handcrafted aesthetic of woven uppers with touches of sparkle that brighten girls’ looks. Already a hit among adults, sneakerinas too gaining space in the new collection, blending the delicate look of ballet flats with the comfort of sneakers.

Both brands feature elements inspired by the Lekinho and Lekinha characters, a children’s program connected to the products and published on YouTube. “The children’s segment is currently one of the company’s growth drivers. In addition to investing in new collections with greater comfort and technology, we also bring playful and fashion elements into the products,” concludes Maribel Silva, Commercial and Marketing Director at Calçados Beira Rio. 

The official opening of the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, which brings together around 350 Brazilian brands at the Distrito Anhembi venue, in São Paulo/SP, underscored the strength of the sector. The fifth largest employer within the Manufacturing Industry, with approximately 270,000 direct jobs across Brazil, the segment is the largest footwear producer in the West, with more than 847 million pairs produced in 2025. Held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB), the trade show runs through next Wednesday, May 20. 

At the opening, Abicalçados’ Executive President, Haroldo Ferreira, pointed to the figures that have positioned BFSHOW as The biggest footwear tradeshow in Latin America in less than three years — its first edition took place in November 2023. Across its editions, the event has welcomed more than 47,000 visitors from all Brazilian states and over 60 countries. For this edition alone, the trade show is expected to receive more than 12,000 visitors, around 1,200 of whom are international, in a 32,000-square-meter venue. “BFSHOW represents much more than business. It symbolizes Brazil’s production strength, the innovative capacity of our industry, and the sector’s confidence in the future. We are living through a period of profound transformation in the global economy. Consumption dynamics have changed, e-commerce has expanded borders, international competition has intensified, and markets are becoming increasingly challenging. Yet the Brazilian footwear industry continues to demonstrate its capacity for adaptation, creativity, and competitiveness,” he said, adding that BFSHOW reflects the “evolution of the sector” amid contemporary challenges. 

Following that, the CEO of NürnbergMesse Brasil (NMB), João Paulo Picolo, emphasized the resilience of exhibitors amid a “challenging moment.” “Today we open the 6th edition of BFSHOW, an event that reaffirms the strength of the Brazilian footwear sector. A platform designed to connect the entire production chain, fostering opportunities, business, and strategic exchanges among exhibitors, buyers, and visitors. More than a trade show, BFSHOW has consolidated its position as a high value-added platform that delivers results, strengthens relationships, and drives market growth for all participants,” he said. 

Also present at the opening, the Minister of Development, Industry and Commerce, Márcio Elias Rosa, highlighted the importance of the footwear sector to the Brazilian economy, noting that the government is aligned with Abicalçados’ agenda aimed at strengthening the activity, particularly in the face of predatory competition from Asian imports. “We are attentive to all matters involving the sector’s competitiveness, including those related to the end of the low-value import tax exemption, widely discussed here. We are evaluating measures to mitigate its impacts,” he said. 

Also speaking at the opening of BFSHOW were the Corporate Management Director of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Floriano Pesaro; the president of CIESP, Rafael Cervone; the president of the Congressional Front in Support of the Leather and Footwear Sector in the National Congress, federal deputy Lucas Redecker; the president of the Parliamentary Front in Defense of the Leather-Footwear Sector of the State of Rio Grande do Sul, state deputy Joel Wilhelm; the acting governor of Rio Grande do Sul, Gabriel Souza; and the Customer Service Manager at Sebrae/SP, Daniel Palácio Alves. 

During the opening, the Footwear Industry Report – Brazil 2026 was also launched, a publication developed by the Brazilian Footwear Industries Association (Abicalçados) featuring national and international industry data, as well as short- and medium-term projections for the sector. The material is available free of charge at the link. link.


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br.

The 6th edition of BFSHOW is set to welcome 164 international buyers from 32 countries, invited both through the Brazilian Footwear Buyer Project — carried out by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — and by BFSHOW itself. In addition, the trade show is expected to attract more than one thousand importers and international visitors attending independently. The organization’s overall expectation is to receive around 12,000 visitors from approximately 60 countries. Considered the biggest footwear trade show in Latin America, the event — promoted by Abicalçados and organized by NürnbergMesse Brasil (NMB) — will take place from May 18 to 20 at the Distrito Anhembi venue, in São Paulo/SP, bringing together around 350 Brazilian brands.

Abicalçados Business Coordinator Paola Pontin explains that the importers were selected in partnership with the event’s exhibitors, taking into account their purchasing potential and market diversification. “These are buyers from different segments, with distinct profiles, helping to democratize opportunities for the brands participating in BFSHOW,” she emphasizes. She also underscores the “perfect timing” for international purchasing, as the trade show takes place during the period when importers stock up for the second half of the year. The Brazilian Footwear Buyer Project is bringing 15 buyers from 11 countries to the event, with a strong presence from North America, Africa, and Europe.

In addition to the Brazilian Footwear Buyer Project, BFSHOW is also investing in attracting international importers. In total, 149 international buyers have been invited through the initiative, representing 24 countries. Combined with the Brazilian Footwear Buyer Project, the BFSHOW Buyer Program brings together 164 buyers from 94 companies across 32 countries.

Positive momentum
Expectations for international business have strengthened amid a favorable scenario for Brazilian exports. Data prepared by the Brazilian Footwear Industries Association (Abicalçados) indicate that, in April, 8.2 million pairs were shipped — a 9% increase compared to the same month in 2025. In the year-to-date period, exports totaled 34.5 million pairs, a decline of 11.7% compared to the same period last year. Countries such as the United States and Latin American markets have driven the recovery that began in April.


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil

About Brazilian Footwear:
Brazilian Footwear is an export promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative aims to expand the presence of the Brazilian footwear industry and its brands in the international market through development initiatives, as well as commercial and image promotion efforts. Currently, around 300 companies are supported by the program, which generated US$ 128.3 million for participating Brazilian companies in the past year. Participation is free of charge, and interested companies should contact Abicalçados. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.

Aiming to expand access to relevant content for the more than 12,000 retailers expected at the event, the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, introduces a new attraction: Live Commerce BFSHOW, a space dedicated to practical workshops and interaction with digital sales specialists. The trade show takes place from May 18 to 20 at Distrito Anhembi, in São Paulo/Brazil, bringing together more than 350 Brazilian brands. The event is hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

For this edition, the highlight of the content program will be the live commerce workshops, an online sales format that combines live streaming with e-commerce, allowing products to be purchased instantly during the broadcast. A global trend that gained momentum during the pandemic, live commerce not only humanizes sales — and perhaps because of that — but also delivers conversion rates six to ten times higher than traditional e-commerce sales, according to a survey by Nuvemshop. The initiative brings together three major partners: TikTok Shop, Shopee and the Nós Somos Moda group. Throughout the three-day program, they will take part in a space sponsored by Sebrae Nacional that combines learning with hands-on application. In the area, participants will be able to follow content sessions and also experience, in practice, how to structure and execute product-focused live streaming broadcasts.

According to Abicalçados Relationship and Business Manager Letícia Sperb Masselli, the BFSHOW live commerce workshops were created to connect retailers with the strategies, tools and platforms that are transforming sales in the digital landscape. “In practical sessions led by major players and industry specialists, participants will discover how traditional retail can expand its reach, strengthen customer relationships and generate better results through online sales,” explains the manager. She adds that, throughout the three days of the trade show, the workshops will feature real-world experiences, best practices and digital market trends, helping participants explore new sales channels and keep pace with the new dynamics of retail.

Hands-On Experience
The main differentiator of the workshops is demonstrating, in practice, how live commerce works in practice. Through the initiative, retailers will learn the first steps, from product selection to the creation of effective scripts and the available platforms. “It is a valuable opportunity for those looking to strengthen their online presence and keep up with the new dynamics of retail,” highlights BFSHOW Head at NMB, Felipe Marchioni.

Highlighting Nuvemshop’s survey showing that only 8% of online retailers invested in live commerce in 2025, while 31% stated they intend to start using the strategy in 2026, Marchioni notes that the tool can bring competitive advantages for the footwear sector. “Brazilian e-commerce entered 2025 with its eighth consecutive year of growth, generating revenues of R$ 235 billion, 15% higher than in 2024 (ABComm). In this scenario, live commerce tools can represent an important competitive differentiator for the sector,” he emphasizes.

Interested participants can register free of charge (limited to 20 people per session) through the link. link.

Sessions at the BFSHOW Arena
In addition to the workshops, the BFSHOW program will feature sessions focused on retail trends and transformations, as well as a panel on the future of footwear and the growing marketplace trend. Among the topics scheduled are changes in communication, the increasing use of Artificial Intelligence tools in retail operations, fashion trends (Summer 2027 buying guide) and marketplace competitiveness strategies. The content program will be open to all BFSHOW attendees.



Check out the full schedule:
Live Commerce BFSHOW Workshops* (Street I – Booth I15):
May 18 (Monday)18/5 (Lunes)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
1 p.m. – Nós Somos Moda – Before Hitting Play: The Communication Strategy That Makes a Live Stream Sell
2 p.m. – Nós Somos Moda – How to Attract the Right Audience to Your Live Stream: Strategy and Execution in Practice
3:30 p.m. – Shopee – From Mobile to Cart: Scale Up to 10x with Shopee Live and Video

May 19 (Tuesday)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
1 p.m. – Nós Somos Moda – Before Hitting Play: The Communication Strategy That Makes a Live Stream Sell
2 p.m. – Nós Somos Moda – How to Attract the Right Audience to Your Live Stream: Strategy and Execution in Practice
3:30 p.m. – Shopee – From Mobile to Cart: Scale Up to 10x with Shopee Live and Video

May 20 (Wednesday)
10 a.m. – TikTok Shop – Live Shop in Practice: How to Use Live Streaming to Accelerate Your Business Growth
Each workshop will last approximately 40 to 60 minutes.

Sessions (BFSHOW Arena):
May 18 (Monday)18/5 (Lunes)
5 p.m. – Victoria Thomaz and Ana Luísa Ribeiro Martins Footwear Consumers Have Changed. Does Your Company’s Communication Know That?
O consumidor de calçados mudou. A comunicação da sua empresa sabe disso?
5:30 p.m. – Chai Demarch
Entrepreneurship Is My Fashion – How to Build Real Profitability and Become a Market Reference
6 p.m. – Caio Camargo
Retail in the Age of AI: Operations Are the New Marketing

May 19 (Tuesday)
5 p.m. – Bruna Mayer
Summer 2027 Must-Haves
5:40 p.m. – Daniela Shinzato, Leila Carcagnoli, Bruna Matta and Marcella Bueno Marana, moderated by Viviane Vilella Connecting the Future of Footwear with Brazil’s Leading Marketplaces
Conectando o futuro do calçado com os maiores marketplaces no Brasil


SERVICE
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br www.bfshow.com.br.

With its provisional entry into force on May 1 (covering the trade chapter), the Mercosur–European Union trade agreement brings optimism for the 6th edition of BFSHOW. The biggest footwear trade show in Latin America, held at the Distrito Anhembi venue in São Paulo/SP, will feature more than 350 Brazilian footwear brands, representing more than 75% of the country’s footwear production. The trade show, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will be held from May 18 to 20.

According to Abicalçados Business and Relationships Manager Letícia Sperb Masselli, despite the challenging international market scenario, the entry into force of the trade agreement—discussed for more than 26 years—brings optimism to the Brazilian footwear industry. “Last year, the European bloc imported more than 3.2 billion pairs, for which US$ 63.7 billion were paid, accounting for over 40% of total global footwear imports. There is strong potential for Brazilian footwear driven by tariff elimination,” says Letícia, noting that leather footwear, which accounts for 45% of the value exported by Brazil to the European Union, is expected to reach full tariff elimination within up to seven years. Currently, import tariffs on footwear in the European Union range from 3.5% to 17%, depending on the product.

International buyers outlook
According to the head of BFSHOW at NürnbergMesse Brasil, Felipe Marchioni, the 6th edition of the trade show is expected to achieve record international attendance. “In May, we expect to welcome more than 1,500 international buyers, a significant share of them from Europe,” he says. The figure includes importers invited through the BFSHOW Buyer Project as well as those attending independently, driven by the event’s international recognition. “We have the largest industry in the West, and growing demand is natural—especially for importers seeking alternatives to footwear sourced from Asia. We project that, of the total buyers expected at the trade show, more than 12% will be international,” he adds.

One of the European buyers confirmed for the May edition of BFSHOW is Maciej Pelka, CEO of Kondor, a footwear distributor from Poland. Attending the trade show for the first time, the buyer has strong expectations for business. “We already work with Brazilian footwear from women’s brands, which are highly appreciated in the Polish market. At the event, we will kick off a purchase totaling more than 20,000 pairs of leather footwear annually,” says Pelka, who also notes interest in expanding business with new Brazilian manufacturers.

Attending BFSHOW for the second time, buyer Kevin Plaku, CEO of Kevin Class, a network of 11 stores in Albania, notes that the Brazilian footwear showcased at the event combines quality and a wide variety of styles, generating strong expectations for deals. “If prices meet our expectations, we are considering purchasing more than 20,000 pairs at the event and throughout the year,” he says.

The trade show
With less than three years of existence, BFSHOW is already the biggest footwear trade show in Latin America. Held in a space of more than 33,000 square meters, in the financial heart of the continent, the trade show is expected to welcome more than 12,000 buyers from across Brazil and from over 40 countries throughout its three-day run.

Registration for the trade show is open at www.bfshow.com.br

SERVICE

6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil

Major footwear retail chains are already planning ahead and rely on a strong ally to do so. Bringing together, in a single venue, a wide range of brands, services, and exclusive content, BFSHOW is a must-attend event for industry buyers — and a strategic environment for doing business. Considered the biggest footwear tradeshow in Latin America, the 6th edition of the event will take place from May 18 to 20 at Distrito Anhembi, in São Paulo/SP. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

Easy access to brands from all segments and Brazilian production hubs is one of the key differentiators highlighted by BFSHOW visitors, alongside the venue’s segmented layout — which, according to buyers, streamlines the visit. “BFSHOW has established itself as one of the key moments of the year for our market. It is an opportunity to explore products, align strategies with suppliers, and start outlining the next purchasing cycles with greater confidence. The entire structure provided greatly facilitates the decision-making process,” says Rouget Ortiz, men’s footwear buyer at Lojas Pompéia.

Founded in 1953, in the city of Camaquã/RS, the company is one of the leading fashion retail chains in southern Brazil. With more than 90 stores located across the states of Rio Grande do Sul and Santa Catarina, Lojas Pompéia has been taking part in BFSHOW since its second edition. “We have been able to follow the evolution and growing relevance of the trade show within the sector over the past years,” adds Rouget Ortiz. According to him, in May the chain will be looking for new collections, consumer trends, design, and new brands. “We also aim to find more competitive purchasing conditions, business opportunities, and expand our networking.”

The event has also established itself as an important hub for attracting retailers from the Northeast. Among the exhibitors, around 12% represent the region. Northeastern retail chains MIB and Éconis highlight the event as the main meeting point for the industry’s leading players and trends. “We always seek to stay up to date with the latest developments, and BFSHOW provides us with that environment. Today, it is one of the biggest trade shows in Brazil, with strong influence on fashion trends,” says Ronilson Oliveira, partner at MIB, a footwear and accessories retail chain. With 42 stores operating across 21 cities in Bahia, Minas Gerais, and Espírito Santo, the executive uses the event to map market movements and adjust the product mix more assertively. Participation also serves as a barometer for trends expected to impact retail in the coming cycles, while reinforcing established partnerships, according to him.

Bethania Cavalcante, buyer at Grupo Éconis, will also attend the trade show with an eye on the upcoming season. A frequent visitor to BFSHOW, she looks for collections with competitive differentiators for the points of sale. The company’s strategy is to prioritize products that stand out in store windows and stimulate renewed consumption, while also expanding the range of brands available in its stores. “We expect a collection that brings differentiators to capture our customers’ attention, as well as suppliers capable of interpreting fashion trends in an attractive way, with fair pricing,” she says. The retail chain has more than 60 stores across the states of Paraíba, Alagoas, and Ceará.

With the presentation of new collections and the presence of professionals from both industry and retail, BFSHOW serves as a platform for decisions that directly impact retailers’ planning throughout the year, while also reflecting the movements and priorities of the Brazilian footwear sector. The expectation for May is to welcome 12,000 visitors, both domestic and international.



Service
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Venue: Distrito Anhembi, in São Paulo/SP

Considered the biggest footwear tradeshow in Latin America, BFSHOW will have more than 75% of the sector’s annual production — over 900 million pairs — represented. With major names confirmed, such as Alpargatas, Grendene, Calçados Beira Rio, Ramarim, Democrata, Ferracini, and Pimpolho, among other industry giants, the sixth edition of the trade show will take place from May 18 to 20 at Distrito Anhembi, in São Paulo/SP. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).

Highlighting the strength of the Brazilian footwear industry — the largest in the West in terms of production — the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasizes the positive expectations for the trade show. “BFSHOW is the key moment for our industry to connect with the world, consistently generating very positive expectations not only in the domestic market, but also internationally,” he says. In the most recent edition, held in May last year, more than R$ 240 million were generated in international business alone. 

Growth
The CEO of NürnbergMesse Brasil (NMB), João Paulo Picolo, emphasizes that the positive expectations are reflected in the strong engagement of Brazilian companies, from all Footwear Local Productive Arrangements (LPA), sizes, and production segments. “BFSHOW is the main business showcase for Brazilian footwear to the world. An event that brings together the best of the industry and offers national and international buyers opportunities for qualified networking, experiences, and strong business deals,” he states. For the 6th edition of BFSHOW, more than 350 Brazilian brands are expected, with an anticipated attendance of over 12,000 national and international buyers. 

Havaianas present
After a 2025 marked by an EBITDA (earnings before interest, taxes, depreciation, and amortization) of R$ 866 million — an impressive 145% increase compared to 2024 — Alpargatas (Havaianas) is preparing a special moment for BFSHOW. During the trade show, the company, which sold more than 205 million pairs throughout last year, will launch 100% of its new Summer collection. According to Monize Sales, Trade Marketing Manager for the Specialized Channel at Alpargatas, participating in BFSHOW — held for the past three years (always in May) — is a key moment that brings together business, brand positioning, and the strengthening of B2B relationships with major clients, both in the domestic and international markets. “At BFSHOW, we welcome all our main clients from Brazil and Latin America. It is the main growth driver for the brand across the continent,” she emphasizes.  

Pimpolho: a key moment
With a 10% growth in 2025, Pimpolho sees BFSHOW as an extremely relevant moment for the footwear sector, as it brings together the main market players and creates an environment conducive to generating business, strengthening client relationships, and opening new commercial opportunities. According to the company’s director, Carlos Eduardo Padula, the children’s brand is confident that the trade show will be an excellent opportunity to strengthen partnerships and continue the growth recorded in the first two months of 2026, estimated at 29%. “Virtually our entire Spring-Summer collection will be presented during BFSHOW, as we understand that the trade show is the main moment to launch seasonal novelties to the market,” he says, adding that, in addition to its traditional lines focused on early childhood, the company will reinforce its Phase 4 Line (sizes 28 to 34), launched at the end of 2025 and already showing excellent market acceptance. With an annual production of around 4 million pairs — including footwear, socks, and accessories for children — Pimpolho expects revenue to grow by more than 25% in 2026. players do mercado e cria um ambiente propício para geração de negócios, relacionamento com clientes e abertura de novas oportunidades comerciais. Segundo o diretor da empresa, Carlos Eduardo Padula, a marca infantil está confiante de que a mostra será um excelente momento para fortalecer parcerias e dar sequência ao crescimento do primeiro bimestre de 2026, estimado em 29%. “Praticamente toda a coleção Primavera-Verão será apresentada durante a BFSHOW, pois entendemos que a feira é o principal momento para lançar ao mercado as novidades da estação”, informa, adiantando que, além das linhas tradicionais voltadas à primeira infância, a empresa reforçará sua Linha Fase 4 (numeração 28 a 34), lançada no final de 2025 e que já vem apresentando excelente aceitação no mercado. Com uma produção anual de cerca de 4 milhões de pares, entre calçados, meias e acessórios voltados ao público infantil, a Pimpolho prevê crescimento de mais de 25% em faturamento para 2026.

Freeway: positive expectations
One of Brazil’s leading producers of men’s footwear, Freeway also holds positive expectations for the 6th edition of BFSHOW. Participating since the first edition of the event, in 2023, the company sees the trade show as its main opportunity to present its collections to both domestic and international markets. “We take part in both editions every year. In the May edition, we see stronger attendance from domestic buyers, while in November there is a significant presence of importers,” explains João Pedro Pimenta Kikuichi, from Freeway’s Marketing team. With a production capacity of more than 1.2 million pairs per year — around 15% of which are exported — the brand will launch 100% of its Summer collection at the event, with highlights including footwear featuring 360º lining and the Automatic model, which promises a “hands-free” slip-on experience. 

Ramarim: optimism despite a “challenging” market
With a production of more than 50,000 pairs of women’s footwear per day, Ramarim is another industry giant set to attend BFSHOW. The company’s Marketing Manager, Nelson Magagnin, highlights that expectations for the event are high, even in a “challenging” market environment. The optimism is driven by the strong alignment of the collection with consumer expectations. “At the trade show, we will present our full collection, as it is essential to showcase all our new releases to retailers during this key meeting moment,” Magagnin says, highlighting the success of the Total Comfort line. 

Registration for the 6th edition of BFSHOW is now open at www.bfshow.com.br


Service
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m. 
Location: Distrito Anhembi, São Paulo, Brazil

Registration is now open for the 6th edition of BFSHOW, the biggest footwear tradeshow in Latin America. Held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB), the event will take place on May 18, 19 and 20 at Distrito Anhembi, in São Paulo/SP.

BFSHOW is one of the country’s main showcases for footwear business, aimed exclusively at industry professionals and attracting both domestic and international buyers. Held twice a year, the trade show presents collections from more than 350 Brazilian brands of women’s, men’s, children’s and sports footwear, as well as handbag manufacturers, service providers for retail and strategic content for retailers looking to stay updated on trends, sales and e-commerce.

At this edition, the trade show embraces a theme with strong popular appeal by celebrating the men’s FIFA World Cup. The choice, aligned with the period leading up to the start of the tournament, uses the sport’s aesthetics as a platform to emphasize the quality of Brazilian footwear and provide an even more memorable experience for visitors. The expectation for May is to welcome 12 thousand attendees.

To secure participation, registration must be completed in advance on the website.

Event Details:
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
More information and registration: www.bfshow.com.br

The biggest footwear tradeshow in Latin America, the 6th BFSHOW already has more than 90% of its exhibition space sold. The event, hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will take place from May 18-20 at Distrito Anhembi, in São Paulo, Brazil.

Brazil’s footwear industry sees the event as an opportunity to boost business during the sector’s most important season—when Summer collections are sold. “In last May’s edition, we welcomed more than 12,000 buyers, including 1,200 international visitors from 50 countries, which shows BFSHOW’s reach,” says Abicalçados’ Executive President, Haroldo Ferreira. At last year’s edition, international business alone generated more than BRL 240 million for exhibitors.

Expectations
The CEO of NürnbergMesse Brasil, João Paulo Picolo, highlights that only a few spaces are still available to secure a spot in the leading international showcase for Brazilian footwear. “We have exhibitors from every segment, of all sizes, and from footwear hubs across the country. Being at BFSHOW today is an excellent sales opportunity.” According to Picolo, the trade show is expected to surpass 350 exhibiting brands, as well as the 12,000 visitors recorded at the last edition.

More information for companies interested in exhibiting their products is available at the link. link.

SERVICE
6th BFSHOW
Date: May 18-20, 2026
Location: Distrito Anhembi, São Paulo, Brazil