Category: News

Even with a focus on the Fall/Winter collection, the event bets on agility as a competitive edge for retailers

Retail demands quick responses and optimized inventory. That’s why exhibitors at BFSHOW—The biggest footwear tradeshow in Latin America, which runs through November 12 at Distrito Anhembi (São Paulo/SP)—are also showcasing ready-to-ship products at the event. With around 350 brands, some manufacturers are offering collections geared both to future orders and to immediate purchase, meeting the needs of retailers who want to refresh their displays still in the first half of 2026.

This sales modality has been gaining traction among exhibitors, especially in light of retailers’ demand for shorter lead times and fast-turn products. The company Meu Sapato Preto is betting on ready-to-ship as a differentiator to attract buyers at the event. The women’s footwear brand is known for offering products made predominantly in genuine leather and in black. In the November edition, boots take center stage at the booth. “Every week we release new products on our platforms because we want to be more assertive. Sales of our styles are data-driven, not just based on fast-fashion consumption. That’s why our boots—which feature comfort technology and easy on-and-off—are the best sellers on our website,” said Mateus Menezes, the brand’s CEO. As vendas dos nossos modelos são baseadas em dados e não só no consumo do fast fashion. Por isso, nossas botas, que têm tecnologia com conforto e calce fácil, são as mais vendidas no site”, disse Mateus Menezes, CEO da marca.

Another brand betting on ready-to-ship boots is Via Uno, which has brought both the tall Slouch boot—with a well-defined shaft and drape—and ankle boots. Looking ahead to sales over the coming months, sandals and flats—classic summer best-sellers—are also ready to hit stores before year’s end. Slouch, com cano e caimento bem definidos, quanto as botas de cano curto. De olho na venda dos próximos meses, sandálias e rasteirinhas, pedidas clássicas do verão, estão prontas para chegar às lojas ainda este ano.

Werner, a women’s footwear brand on the market for five years, brought to the show an exclusive collection focused on mothers’ purchasing desires. Already available for purchase at the trade show and on the company’s website, the “Moms” line features loafers in nude and black, with shoes that highlight handcrafted work. “We conducted research and our consumers wanted lower-profile pieces, like flats, that offered visual added value. That’s why we chose to create a fully hand-woven material stitched onto mesh—bringing elegance and modernity with a sophisticated touch to any look,” said Isabella Moser, the company’s e-commerce manager.Moms” aposta in loafers nas cores nude e preto, com calçados que valorizam o handmade. “Fizemos uma pesquisa e nossas consumidoras queriam peças mais baixas, como sapatilhas, que tivessem valor agregado visualmente. Por isso a escolha de fazer um material todo tramado manualmente e costurado na tela, trazendo elegância e modernidade com um toque sofisticado para qualquer look”, disse Isabella Moser, gerente de e-commerce da empresa.

In addition to promoting launches and trends for the next semester, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—reinforces its role as a comprehensive business platform, where manufacturers, distributors, and importers find immediate solutions to supply the market.

High-comfort technologies and contemporary design are among the key bets showcased during BFSHOW, The biggest footwear trade show in Latin America

In an increasingly fast-paced world, where time is split between commitments and commuting, men’s footwear brands have been betting on multifunctional models that keep pace with the dynamic rhythm of modern life without sacrificing comfort, durability, or style. Kicking off its 5th edition, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—presents, through Wednesday (11/12), in São Paulo, the market’s latest releases. Among men-focused trends, highlights include advanced technologies and design that deliver lasting comfort. design que garantem conforto.

Polo Go is one such example. Known for creating urban sport-casual sneakers, the brand drives strong desirability by combining technology and well-being. “We keep our DNA of delivering greater practicality for the multiple occasions of everyday life. We serve this multifaceted man and keep pace with his outlook and urgency,” said Fânia Littmann, the brand’s marketing and branding manager. “For Fall/Winter 2026, we’re presenting 30 styles, with an emphasis on higher EVA outsoles, as well as the FlyTouch line. Our new collection focuses on comfort, stability, and softness, with ultra-light shoes made to be worn all day. That’s what people are looking for: timeless, practical pieces,” added Evelyn Campos, marketing director. branding da marca. “Para o Outono/Inverno 2026, apresentamos 30 modelos, com destaque para solas EVA mais altas, além da linha FlyTouch. A nossa nova coleção visa conforto, estabilidade e maciez, com calçados superleves para serem usados o dia todo. É isso o que as pessoas buscam: peças atemporais e práticas”, finaliza Evelyn Campos, diretora de marketing.  

In the Calce Fácil + Pulse line, Democrata combines two technologies in a single shoe to deliver greater lightness, pairing the comfort of an athletic shoe with a casual design. Another highlight is the Full Light sneaker, which weighs just 300 g and gives the wearer enhanced mobility. “Today, men want to stay current—and that also means being well dressed. We’re a brand that positions itself not only around what’s in fashion, but by uniting technology with trends. With this technology, we’re able to hollow out the outsole, achieving an attractive aesthetic along with lightness,” said Marcelo Paludetto, commercial director. design casual. Outra novidade é o tênis Full Light, que pesa apenas 300g e permite maior mobilidade ao usuário. “Hoje o homem quer estar atualizado e isso também é estar bem vestido. Somos uma marca que se posiciona não só sobre o que está na moda, mas unimos tecnologia às tendências. Com essa tecnologia, conseguimos vazar o solado e, assim, ganhamos uma estética bonita somada à leveza”, disse Marcelo Paludetto, diretor comercial. 

A marca Pegada é outra que também une o conforto dos calçados esportivos ao design Pegada is another brand that blends the comfort of athletic footwear with a more casual design, bringing TPU (Thermoplastic Polyurethane) outsoles to shoes intended for everyday activities. In the launch of the Pegada Nitro line, the sole is expanded with nitrogen, delivering exceptional lightness in addition to high cushioning and impact absorption.

Among other brands on the floor, Sollu Calçados is showcasing polyurethane outsoles, always with a focus on lightness and flexibility. “We work with the purest rubber possible, which is why we’re presenting new outsoles with greater resistance and durability—maximizing our comfort technology for the man who can’t waste time,” explained Ricardo Meirelles, the company’s domestic market manager.

Jota Pe, known for its handcrafted work, brings together comfort, technology, and design in its new collection with the Air Bag line, which delivers consistent softness through high-density foam with intelligent memory. The casual sneaker—with an ultra-soft insole, an impact-absorbing outsole, and artisanal finishing—is another highlight presented at the show.

The 5th edition of BFSHOW, The biggest footwear trade show in Latin America, opened today (November 10) with strong expectations for business. With an estimated 12,000 visitors over its three days (the show ends on the 12th), the trade show brings together around 350 Brazilian brands from production hubs across the country and all segments. The event is taking place at Distrito Anhembi, in São Paulo/SP, and registration remains open for retailers. Members of the press should contact diego@dcr-assessoriadeimprensa.com or roberta@agenciacasa9.com.br

Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brazil, the footwear trade show saw solid traffic on this first day from both domestic and international markets. Abicalçados’ Executive President, Haroldo Ferreira, noted bustling aisles and business being concluded. “Key retailers were at BFSHOW, which energized exhibitors. From the international market, we also saw strong turnout right on day one, especially from importers coming from Latin America,” he said.

NürnbergMesse Brazil’s CEO, João Paulo Picolo, underscores BFSHOW’s growth as it marks its second anniversary this November. “The show is recent and is already the largest business platform in Latin America for the sector. At NürnbergMesse Brazil, we can only praise the strength of Abicalçados as an entity that brought the footwear industry together around the cause of strengthening the sector and, consequently, BFSHOW,” he emphasized.

Press conference
Tomorrow (November 11), BFSHOW will hold its press conference. During the session, Ferreira will analyze the current footwear market in both domestic and international contexts, outline the main agendas for the sector’s competitiveness, and present short- and medium-term projections. Picolo will speak about the trade show’s first day and highlight key event figures. The press conference will also feature representatives from the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and exhibiting entrepreneurs. The session takes place at the BFSHOW Arena.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A maior feira calçadista da América Latina, que reunirá cerca de 350 marcas brasileiras entre os dias 10 e 12 de novembro, no Distrito Anhembi, em São Paulo/SP, traz consigo a expectativa de retomada para a indústria do setor. Devendo receber em torno de 12 mil compradores de todo o Brasil, sendo mais de 1,2 mil deles de cerca de 50 países, a BFSHOW é promovida pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizada pela NürnbergMesse Brasil.

O presidente-executivo da Abicalçados, Haroldo Ferreira, ressalta que, apesar do cenário incerto, principalmente no mercado internacional, o otimismo com a retomada do setor será a tônica do evento. “Estamos acompanhando o andamento das negociações entre os governos brasileiro e estadunidense e esperamos que até a feira tenhamos novidades positivas”, avalia, destacando que os Estados Unidos são o principal destino internacional do calçado brasileiro e que, mesmo com a taxação, já tem compradores confirmados na feira. 

Ferreira, destaca, ainda, que mesmo diante do cenário nebuloso, as expectativas da indústria são de um crescimento de até 1,4% na produção em 2025, alcançando mais de 940 milhões de pares produzidos. Já para 2026, as projeções são de sequência no crescimento, podendo chegar a 2%, alcançando mais de 960 milhões de pares produzidos. “Os reflexos dessas projeções devem ser sentidos na BFSHOW, que é o grande momento da indústria calçadista nacional”, projeta o dirigente. 

Mais pré-credenciados
Os números de compradores credenciados corroboram o otimismo para a feira. Segundo o CEO da NürnbergMesse Brasil, João Paulo Picolo, o pré-credenciamento total está 11% maior do que no mesmo período do ano passado. “Levando para o mercado internacional, já são 34% mais importadores credenciados”, comemora. 

Com um Programa Comprador realizado em parceria com os próprios expositores, a feira contabiliza cerca de 670 convidados pela iniciativa, sendo mais de 160 deles internacionais de mais de 30 países. “A assertividade dos convites é um dos destaques da BFSHOW, que desde seu princípio trabalha em total sinergia com os anseios de seus expositores”, explica Picolo, ressaltando que a maior parte dos visitantes vêm por conta própria por entender a “relevância do evento como a maior vitrine do calçado brasileiro para o mundo”.

Conteúdos
Além de negócios, a BFSHOW traz conteúdos de relevância para os lojistas e importadores. O espaço da Arena BFSHOW (Rua B, localização B107) recebe, no primeiro dia da feira (10), a partir das 17h20, uma palestra sobre tendências e inspirações para a estação de Outono/Inverno. O objetivo da apresentação de Luana Lanzini e Luana Savadinitzky, do portal Fashion Directions, é ser um “guia de compras” para uma maior assertividade nos negócios. Às 18h é a vez de Eric Chien e Gabriela Pereira, head de Moda e gerente de contas do TikTok, respectivamente. Eles falarão sob o tema “Do feed à venda: histórias reais de como o conteúdo vende calçados no TikTok Shop”, revelando as técnicas de vendas de um dos maiores fenômenos digitais dos anos recentes. 

Já no dia 11, a programação começa às 17h30 com Laís Miranda, da Steal The Look, que falará sobre tendências de moda. Às 18h sobe ao palco Rodrigo Prado, mentor de representantes comerciais, que falará sob o título “O elo que move o mercado”. Com ampla experiência em gestão comercial e comportamento de vendas, o palestrante apresentará uma reflexão sobre a importância da conexão entre marcas, representantes e lojistas para transformar relacionamento em resultado.

Press conference
No segundo dia da BFSHOW (11), às 11h, na Arena, acontece a já tradicional coletiva de imprensa com jornalistas brasileiros e internacionais. No encontro, Ferreira fará uma análise do mercado atual para calçados, tanto no ambiente doméstico quanto internacional, detalhará as principais pautas para a competitividade do setor e fará projeções para curto e médio prazos. Já Picolo falará sobre o primeiro dia de feira e destacará números importantes do evento. A coletiva contará, ainda, com as presenças de representantes da Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) e de empresários expositores. 

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

Staged by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, BFSHOW enters its fifth edition, reinforcing its global vocation and its strategic role in driving business across the footwear value chain. From November 10 to 12, at the Anhembi District venue in São Paulo/SP, the event will welcome 670 buyers (505 domestic and 165 international) invited by the Buyer Program, a BFSHOW initiative that aims to invite retailers and importers—selected in partnership with exhibitors—to discover and do business with the brands of the largest footwear industry in the West.

Among the invited Brazilian buyers, consolidated companies stand out as they look for strategic partners and innovation. Antonio Carlos Amorim, Purchasing Manager at Armazém Paraíba — a 45-store chain with a strong presence in Piauí, Maranhão, and Bahia — has taken part in the trade show since its first edition. “We look for suppliers that will also be partners in after-sales support. Retail is going through a challenging time, so we want fashion products at affordable prices, especially geared toward Holiday 2026 collections,” he says.

The executive also underscores the event’s networking potential: “BFSHOW is a unique opportunity for negotiations and connections in one of the world’s largest business hubs, with experiences and contacts with people from everywhere.”

Leandro Aparecido Del Bianco, owner of Dolce Store Calçados, a retail brand with two stores in Catanduva (SP), is also looking for opportunities: “We are always looking for new suppliers, with bold products that will help us sell more in our stores,” says the entrepreneur, who has visited the event since the beginning and will be at this edition. “When we take part in something at the scale of this trade show, we seek to be increasingly aligned with high-quality brands and with a higher average price point. That’s why it’s extremely important for us to stay attuned to what the event offers.”

International presence and new markets
The 163 importers invited by the Buyer Program come from 56 countries across the Americas, Europe, Asia, the Middle East, and Africa. The trade show projects to receive around 12,000 visitors in total, with at least 10% of them from overseas.

Among the international guests is Puseletso Mwakalombe, CEO of Glamshoes Limited, Zambia, who is attending the event for the first time. With e-commerce operations focused on the Southern African market (a region comprising several countries in southern Africa), Mwakalombe is seeking premium, innovative products with an emphasis on comfort, sustainability, and design. “Consumers are more attentive to trends and comfort. In addition to footwear, I’m looking for accessories, digital retail solutions, trends, new technologies, and shopping experiences such as virtual stores,” she says.

Content and Services
And to serve visitors seeking not only strong business opportunities but also information and new ideas, BFSHOW will feature a series of talks at the Content Arena. Among them is “The Link That Drives the Market,” by Rodrigo Prado, a mentor to sales representatives who will bring a strategic view of how to align industry, representation, and retail to turn relationships into results. The session “From the Feed to the Sale: Real Stories of How Content Sells Footwear on TikTok Shop” will delve into the platform’s sales experience. The talk will be led by Eric Chien, Head of Fashion, and Gabriela Pereira, Account Manager at TikTok—which will have its own booth at the event, within the area dedicated to specialized services for the footwear sector.

In this dedicated area of the venue there will also be exhibitors such as DataSystem, a software and digital solutions company 100% focused on footwear and apparel retail—which will operate a concept store on the show floor; Shoppub, an e-commerce platform specialized in fashion, with footwear and apparel as the strongest segments in its client base; as well as Linx, a technology specialist with deep expertise in retail management software. Other service providers will also be on site, including Lukaflex, a manufacturer of customized bags made of plastic, paper, and nonwoven (TNT), and Patrus Transportes, a national leader in less-than-truckload (LTL) freight.

“For Patrus Transportes, taking part in the 5th edition of BFSHOW is a strategic and valuable opportunity to connect with the key players in the sector, strengthen our market presence, and expand our network of relationships. The trade show is a vibrant business environment, where every conversation can turn into a promising partnership and every contact can open doors to new possibilities,” concludes Clóvis Severino, the company’s Commercial Director.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

With 33% more accredited international buyers compared to the same period last year, the 5th edition of BFSHOW reaffirms its relevance as the leading export platform for Brazil’s footwear industry. The biggest footwear tradeshow in Latin America, the event held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil will take place November 10–12 at the Distrito Anhembi venue, in São Paulo, Brazil. Organizers project that the 350+ Brazilian brands will welcome around 12,000 buyers, at least 10% of them international. 

According to Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, the strong interest from international buyers in being at BFSHOW underscores the event’s relevance for Brazilian exports at a time of significant global uncertainty. “Today, BFSHOW is essential for exporting companies seeking to expand their international footprint. Exhibiting brands understand the importance of presenting collections and commercial terms aligned with a market-diversification strategy, since the show is pivotal for companies that aim to broaden their presence abroad,” she notes. 

NürnbergMesse Brasil’s Head of BFSHOW, Felipe Marchioni, reports that, to date, buyers from 39 countries have registered, with Argentina and Ecuador standing out. “The diversity of markets at BFSHOW is crucial at a time when the footwear industry needs to further diversify and spread its export base,” he emphasizes.

Positive expectations
Many companies confirmed for the fifth edition of BFSHOW attribute a significant share of their export growth to participating in the show. Producing more than 2.5 million pairs per year—about 10% of which go to over 30 countries—Pampili (Birigui/SP) is one of them. “In a context of challenges in the international market, BFSHOW has proven increasingly relevant to Pampili’s expansion strategy. The show, which draws strong international traffic, is considered the most effective in international results for the brand,” explains Silvana Silveira, the company’s head of international business.

According to Silvana, given the show’s relevance for exports, Pampili decided to increase its presence at the November edition, investing in a larger space with an area dedicated exclusively to meeting with importers. “Our participation in May already delivered positive results, with Pampili consolidating partnerships and opening negotiations in new markets. Business growth compared to May 2024 was 20%,” the executive notes, adding that for November the expectation is to sustain this pace and further expand opportunities.

Gateway
With an annual output of 120,000 pairs—60% of which are exported—the young brand Voices Culture (Bento Gonçalves/RS) is expected to close 2025 with a 30% increase in exports compared to last year. According to the company’s export manager, Nathália Schneider, BFSHOW plays a pivotal role in the brand’s international market entry strategy. “The market is challenging, and a key point is diversifying destinations, which allows us to mitigate risks. That’s why we’ve doubled down on trade show participation, and BFSHOW is a gateway to the global market,” she explains. For her, the show has been a positive surprise for the volume and quality of importers from highly diverse origins.

15% growth
Producing 720,000 pairs per year, 15% of which are exported, Polo Go (Nova Serrana/MG) underscores BFSHOW’s relevance for attracting new clients, especially in the international market. “Last May’s show was very good for us. We secured three new export clients and confirmed our collection with domestic-market customers. For November 2025, the expectation is 15% growth compared to last year’s show,” projects Ricardo Luiz Campos, CEO of the Ride group, owner of the Polo Go brand. 


SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A duality that promises to please every taste. The leading trends for Fall/Winter 2026 footwear and handbag collections set, on one side, a classic ladylike style—defined by pumps, sandals, and peep toes with a more modern reading. On the other, a rebellious streetwear look, featuring hardware and buckles. And Brazil’s leading footwear manufacturers are already tuning into these trends to present them to buyers at the 5th BFSHOW, The biggest footwear tradeshow in Latin America. The event, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will take place November 10–12 at Distrito Anhembi, in São Paulo/Brazil.

“Boots will take center stage this season and appear in multiple versions—slouch, over-the-knee, stretch—and in different shaft heights,” says Luana Lanzini, a cofounder of the Fashion Directions fashion and research platform. She also notes that in a season when the basics will be revisited, distinctive heels, a mix of materials in different textures with statement details, and new cutouts will draw attention. “In terms of shapes, elongated pointed toes, modern square toes, and high vamps are icons of modernity,” she adds.

80'Fever
And what else can we expect to see in the aisles of this edition? According to Fashion Directions’ survey, boho will also remain on the rise for another season, but this time it comes with cozy textures and warm tones. “But the big news will be the return of ’80s-inspired maximalism: vibrant colors, intense shine, and statement pieces that break with the minimalism and austerity of the last few winters,” reveals Luana Savadintzky, also a cofounder of the fashion platform.

Vizzano—a brand defined by a DNA of glamour and soft power—will bring this trend strongly in its upcoming launches at BFSHOW. These are shoes and handbags that translate the festive season, with sandals in colors such as red and silver.

New Boho
Those betting on a new take on boho include Moleca. Its next collection will feature a reinterpretation called Motomoda (or Moto Boho), which blends the delicacy of fluid pieces with the rebellious attitude of motorcycling. For the collection, black predominates, adorned with details such as studs — tachas — on footwear, shoulder bags, and bucket bags.

Among Beira Rio’s launches, mules and block-heel sandals with casual-chic inspiration will take the spotlight. For Fall/Winter 2026, the brand will present new options from its collaboration with actress Camila Queiroz, such as handbags with embellishments in organic shapes.

At Bebecê, there will be three main styles: the classic, which revives the sophistication of pumps and sandals, but with details such as strategic cutouts and the application of metal pieces. In contrast, the folk aesthetic—set to appear on boots—arrives with a more rustic look and earthy tones, featuring animal prints, semi-gloss finishes, and the velvety texture of suede. Lastly, the dark style bets on a bold, sensual look, with gothic references represented by mini metal accents and studs (tachas), and a color palette of intense, deep tones such as black, tourmaline, and fig.

“Trends are very important when it comes to developing collections, as they serve as indicators of the market’s expectations and directions. Aligned with brand values and with what is happening in the world, trends have a direct impact on the development of the color palette, the choice of materials, and the design of the styles. This alignment is essential for us—both for creating a collection with a unique identity that reflects our consumer’s personality and for crafting pieces that meet market demands,” emphasizes Monica Salin, Bebecê’s creative coordinator.


SERVICE
5th BFSHOW
Date: November 10–12, 2025 | 9 a.m.–7 p.m. (10–11) and 9 a.m.–5 p.m. (12)
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209. Santana, São Paulo/Brazil)

The 5th edition of BFSHOW is gearing up to welcome and boost sales for representatives from Brazil’s most important footwear-producing hubs. The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, takes place from November 10 to 12 at the venue Distrito Anhembi, in São Paulo/SP.

Exhibitors represent a significant share of national production. The Northeast, for instance, is a leading presence at the event. Together, the four main footwear-producing states in the region (Ceará, Paraíba, Bahia, and Pernambuco) produced nearly 476 million pairs — more than half of the volume manufactured in the country in 2024.

Bahia
To ensure that participation in the trade show is as effective as possible, a large share of companies rely on support from their employers’ unions at the event. One of the supporters is Sindicalçados Bahia, which will be at the November edition alongside eight member companies. The organization’s president, Paulo Vicente Bender, notes that BFSHOW has reactivated footwear trade shows at both the national and international levels. “The show has an important differentiator: the strong presence of international visitors. For our hub, the trade show has offered good opportunities for business prospecting in the domestic market and worldwide. Even with concerns about tariff issues that affect the sector, our outlook for November is quite optimistic,” Bender points out.

Rio Grande do Sul
Apprehension over the U.S. tariff hike is affecting the sector, which views BFSHOW as a key force to face the situation. “Despite these barriers, we are fully convinced that the show will be another milestone in strengthening Brazil’s footwear industry, reinforcing its relevance on the global stage and elevating the activity. We believe the trade show will be an opportunity to expand business, consolidate commercial relationships, and open new export channels,” says Paulo Ricardo da Silva, president of the Novo Hamburgo Footwear Industries Union (SICNH). Part of the Vale do Sinos (RS) footwear hub, the organization will also have eight member companies at the venue Distrito Anhembi in November.

Silva also highlights that BFSHOW creates a strategic environment for business, networking, and international visibility—but goes even further: “it is a showcase to present to the world the creativity, resilience, and adaptability of our hub.”

Minas Gerais
One of the most important representatives of Minas Gerais’ footwear industry — responsible for 43.2% of the state’s production in 2024, according to data from IBGE (Brazilian Institute of Geography and Statistics) and the Brazilian Footwear Industries Association (Abicalçados) — Nova Serrana will once again bring a large delegation to the event. “BFSHOW has established itself as one of the main showcases for our hub. It’s the stage where our industries not only present the quality and design of their products to buyers from all over Brazil and the world, but also seal partnerships and deals that energize our entire value chain. For us, the trade show is one of the highlights of the calendar — a fundamental event for market expansion and for strengthening our brands,” says Rodrigo Amaral Martins, president of the Intermunicipal Footwear Industries Union of Nova Serrana (Sindinova).

The organization, which has participated in the trade show since the first edition, will bring 45 companies to São Paulo in November. Sindinova emphasizes that the high number of represented firms demonstrates the Minas Gerais hub’s confidence in the event at a highly strategic moment for the sector. “We anticipate a favorable environment for prospecting new clients and closing deals, boosting sales for the upcoming seasons. We are confident that the November edition will reaffirm Nova Serrana’s position as one of the largest and most dynamic footwear hubs in Latin America,” Martins concludes.

With around 350 brands, the 5th edition of BFSHOW is expected to welcome more than 12,000 domestic and international visitors during the show. Registration is open at www.bfshow.com.br

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

While preparing the latest releases for upcoming collections, the Brazilian footwear industry remains optimistic about its participation in the 5th edition of BFSHOW, the biggest footwear tradeshow in Latin America. Organized by the Brazilian Footwear Industries Association (Abicalçados) and hosted by NürnbergMesse Brasil, the event will take place from November 10 to 12 at Distrito Anhembi, in São Paulo/SP.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that BFSHOW is the ideal moment for the Brazilian footwear industry to present its collections to buyers from Brazil and around the world. “In a time of international instability, the trade show becomes even more important,” he points out.

According to Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, the event — which has already sold 98% of its exhibition space to brands representing every footwear hub and segment — is expected to welcome more than 12,000 visitors from across Brazil, as well as importers from the world’s leading markets. “Our outlook couldn’t be better, given the current momentum in retail and the outstanding quality of our exhibitors,” he emphasizes.

One of the confirmed exhibitors is Lynd, from Nova Serrana/MG. According to its director, Ronaldo Lacerda, the trade show is gaining strong momentum. “It’s not just a place for prospecting, but for closing deals. It’s the ideal opportunity to showcase our complete collections to both domestic and international clients, all in one place,” he comments. He adds that the brand’s confidence in BFSHOW is reflected in the expansion of its booth, which grew from 68 square meters to more than 160 square meters for this fifth edition. “Our expectation for the show is to increase business by more than 300% compared to last November’s edition,” Lacerda concludes.

Taking part in BFSHOW since 2023, Sugar Shoes, from Picada Café/RS, views the trade show as a key opportunity to strengthen connections with both domestic and international markets. At the November 2024 edition, the company’s director, Rodaika Diel, recalls that the booth welcomed important partner visits, with face-to-face meetings that helped solidify ongoing negotiations. “But it was in the domestic market where we saw the greatest impact, with an 83% increase in visitation and twice as many deals compared to the previous edition,” she notes, adding that the company’s projection is to surpass the results achieved in November 2024.

Present at BFSHOW since its very first edition, Levecomfort, from Franca/SP, describes the trade show as “a gateway to new buyers, both domestic and international.” The company’s Marketing Coordinator, Andrew Caettano, points out that the event supports the brand not only in generating business but also in building relationships and gathering feedback on product developments. “In every edition of BFSHOW we’ve closed deals during the show and also prospected new opportunities that materialized afterwards,” he says. Caettano projects that the upcoming November edition will yield results surpassing those recorded at last year’s event.

BFSHOW is expected to host around 350 footwear brands from Brazil’s main production hubs, encompassing companies of all sizes, segments, and market niches.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, already has 26% more international buyers registered compared to the same period in 2024 (August-to-August). Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event will take place from November 10 to 12 at the Distrito Anhembi in São Paulo/SP. 

According to a report prepared by NürnbergMesse Brasil, importers from Germany, Argentina, Aruba, Botswana, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, Gibraltar, Guatemala, Israel, Nigeria, Paraguay, Peru, Portugal, Tunisia, Turkey, and Uruguay have already registered. Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the fact that the trade show has become the main showcase for Brazilian footwear is drawing attention from buyers across all continents, including from markets that still do not import from Brazil. “We have the largest footwear industry in the Western world, offering quality, sustainability, and competitive prices. In this edition, as we face an unstable scenario regarding exports to the United States, the trade show becomes even more important for our industry, especially given the need to diversify markets,” said the manager.

Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, projects that more than one thousand importers from all continents are expected to attend the event. This presence will be driven by the combined efforts of the trade show’s projects and the Brazilian Footwear program—an initiative led by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—in addition to visitors arriving independently. “At the last edition of BFSHOW, held in May, international business alone exceeded R$ 240 million. Our expectations are very positive to match or even surpass that figure,” he projected. 

With more than 95% of its exhibition space already sold, BFSHOW is expected to host around 350 footwear brands representing all of Brazil’s footwear-producing regions, company sizes, segments, and niches. The trade show is projected to welcome over 12,000 national and international buyers. Registration is now open at www.bfshow.com.br.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)