With less than a month to go until the 2nd BFSHOW, held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, the meeting consolidates itself in the market as the largest footwear fair in Brazil and generates expectation among confirmed visitors. With 270 brands already confirmed and a growth of more than 100% in the exhibition area and the confirmed presence of the main footwear market players in Brazil, BFSHOW expects to receive 10 thousand national and international buyers between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo (SP). In this edition, it will be possible to know firsthand the new releases of the Spring-Summer 2025 collections of the Brazilian footwear sector.
This is the main expectation of the designer Gustavo Silva, from Serafine, from Minas Gerais. The clothing brand is in its third shoe collection and takes advantage of BFSHOW to meet new suppliers and what will be trending for the next season. “I want to see the novelties with regard to materials, soles and colors. It is important for us to select partners and suppliers that are aligned with the trends of our clothing collection. The first edition of the fair was excellent for us, as we were looking for important suppliers. The range offered by BFSHOW is excellent and we expect that in São Paulo this volume of options will be even greater and we will find new suppliers for the brand”.
Another buyer confirmed for the event in São Paulo is Humberto Costa, representative of Grupo Planeta Jeans, a chain of six stores in Paraná. "We hope not only to find the trends for the summer, but also to strengthen the relationship between shopkeeper and factory. The proximity offered by BFSHOW also guarantees us the possibility of doing new business, finding other manufacturers, other products and allowing us to make good deals also in our stores.” Same goal as Mohamad Abdul Majid, from the importer Sad Trading, from Mozambique. “The fair offers networking, new business and partnerships opportunities, in addition to putting on display the new trends for the summer - the next collection to be marketed in Brazil and also in Mozambique.”
The fair has been generating high expectations to visitors from all over Brazil. "Sao Paulo will be a great stage. A place where we will find representatives, manufacturers, importers, exporters and shopkeepers all in one place. We will definitely make great purchases and good deals and thus keep our stores more and more updated with new trends in the footwear market. We are sure that this will be the biggest fair of all time and we will together make this the best year for the footwear sector”, celebrates Francisco Aldemir Bezerra de Souza, commercial director of Planeta Calçados - chain with 8 stores present in the cities of Juazeiro do Norte, Crato, Barbalha, Iguatu, Brejo Santo -, and director of Síndilojas in Juazeiro do Norte (CE).
The business and Relationship Manager of the Brazilian Footwear Industries Association (Abicalçados), Letícia Sperb Masselli, points out that BFSHOW is also an international meeting point for the footwear sector. “The fifth largest footwear industry in the world, the most sustainable among its competitors, has a great showcase at the fair. It is an unmissable event, in which we will have more than 80% of the national footwear production presenting their collections for the hottest season of the year. We are sure that it will be a success that will give a spirit injection to the activity”, she points out.
One of the people responsible for the fair, Ricardo Azeredo, Head of New Business at NürnbergMesse Brasil, highlights the growth of the event. "BFSHOW has doubled in size in this edition, reinforcing the importance of this event for the Brazilian footwear sector. We are preparing a high standard fair to welcome the expected 10 thousand visitors, who are looking for the best products to offer to national and international consumers. Buyers will have an even better experience in this edition.”
Buyer Program
Success in the first edition, the Buyer Program is also back. An initiative of BFSHOW, which has the support of ApexBrasil within the scope of international buyers, the action seeks to encourage business between national and international buyers and exhibitors at the fair. In 2023, the action took to BFSHOW buyers from Brazil and countries such as Australia, Bolivia, Canada, United Arab Emirates, Spain, United States, Portugal, Russia, United Kingdom, among others.
International buyer participating in the program, Emma Damas Malamsha, from Apri Arch Fashion Ltd, importer and distributor of footwear from Tanzania, Africa, highlights that BFSHOW is an important exhibition for the sector. "Today, our main strategic partner is China, but at BFSHOW we have discovered other suppliers with potential, with which we can partner and do business. There is a lot of collaboration in the sector and the fair is a great opportunity to get to know each other”, she says.
Strengthening ties at BFSHOW is also the goal of Grupo Real Calçados, a chain founded in Bahia with more than 100 stores throughout Brazil. “It is a way to interact with suppliers and be closer to see what offers, new releases, novelties and trends are coming. We create bonds there because when we bet on a product, we establish a connection with the supplier themselves, which gives us support and confidence”, says director Ivan Nunes Andrade Filho.
In its first edition, BFSHOW received international buyers from five continents who generated more than R$ 315 million in business with the international market.
About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.
About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.
