Trends that combine comfort, vibrant styles, and artisanal production will guide the new products that brands at BFSHOW will present during this sixth edition, taking place from May 18 to 20, at the Distrito Anhembi venue, in São Paulo. The event is hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).
The collections reflect transformations already observed in global consumption, in light of the growth of the wellness fashion movement, which prioritizes functional products connected to well-being. Among the main bets for the upcoming season are soles with cushioning technologies, materials with a natural look, and sporty references.
Another key direction for the season is the return of early 2000s aesthetics to the consumer spotlight.
What’s coming next
Modare Ultraconforto will present models that focus on comfort and convenience combined with contemporary casual fashion. The new collections include sneakers featuring the UltraLift Plus sole, developed to enhance impact absorption and provide greater energy return, as well as sandals with anatomical insoles and components made from recyclable EVA.
The brand will also launch its buckle sandals — characterized by adjustable straps and a secure buckle fastening — a style that is trending in the international market.Meanwhile, Usaflex is investing in handcrafted finishes and sensorial materials for the models it will bring to BFSHOW. The collection features floral details handmade in leather, metallic woven applications, boho-inspired embroidery, and leather with a waxed finish and soft sheen. Shades such as paprika, saffron, hazelnut, and navy stand out in the color palette.
Vintage aesthetics will remain on the rise in the coming seasons. Following this trend, Dijean will present the Retrô Pop line, exploring vibrant colors such as lavender, mint, and fuchsia, along with earthy tones connected to the natural theme. Also bringing back elements of nostalgic fashion, Piccadilly is betting on thong sandals and mules with square toes and low heels, inspired by early 2000s aesthetics.
Some trends are gaining prominence in yet another edition of the trade show. Werner, which will bring its Summer 27 Werner collection to the venue, is investing in flowers, satin, and candy colors for the warmest season of the year.
Another highlight is the sneakerinas — hybrid models that combine sneakers and ballet flats — a success in the previous edition and also featured among the trends at the 6th BFSHOW. Vizzano, in turn, will present footwear inspired by the blokecore aesthetic, which blends sports references with casual fashion.
In the children’s segment, Calçados Bibi will bring to the venue a collection inspired by play experiences and the encouragement of movement. Divided into thematic worlds such as sea, land, picnic, and racing, the line focuses on vibrant colors, playful elements, and sensory features to reflect different moments of childhood. Highlights include sandals with bearings built into the soles, models made from lightweight and breathable materials, and unisex sports lines produced in elastane and EVA.
