Category: News

Com o encerramento de sua 3ª edição, a BFSHOW, evento realizado pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizado pela NürnbergMesse Brasil, consolidou sua posição como a principal feira dedicada ao segmento calçadista na América Latina, destacando-se pela representatividade, alcance internacional e resultados expressivos. O evento aconteceu no Distrito Anhembi, em São Paulo/SP, entre os dias 11 e 13 de novembro.

Em novembro, a feira reuniu 330 marcas e 238 expositores, ocupando um espaço de 11.611 m² expositivos dentro de uma área total de 25.000 m². Com a participação de compradores de 51 países como Argentina, Equador, Paraguai, Israel, Kuwait, Líbia, Moçambique, Botswana, Portugal, Suíça e Eslovênia, o evento recebeu um total de 10.495 visitantes em três dias de evento, sendo 1.130 estrangeiros, o que reflete a abrangência e o prestígio da BFSHOW. “A BFSHOW confirmou as projeções do setor calçadista brasileiro, que é de crescer mais de 3% em 2024 e mais 2% em 2025. Foi uma vitrine do calçado brasileiro para o mundo e seguirá assim, sendo um termômetro de uma atividade tão relevante para o Brasil”, avalia a gerente de Negócios e Relacionamento da Abicalçados, Letícia Sperb Masselli.

Outro ponto de destaque na feira foi o Programa Comprador, uma parceria entre a Abicalçados, a Agência Brasileira de Promoção de Exportação e Investimentos (ApexBrasil) e a NürnbergMesse Brasil, que trouxe 638 compradores, sendo 478 nacionais e 160 internacionais. “Os números são expressivos e nos dizem muito sobre o potencial do mercado. A feira é nova, está em sua terceira edição, com duas delas realizadas já na capital paulista. A vinda para São Paulo foi estratégica para fomentar ainda mais os negócios e facilitar a presença de expositores e visitantes”, reforça Rico Azeredo, Head de Novos Negócios da NürnbergMesse Brasil.
Além dos números significativos, a BFSHOW tem se destacado por trazer o que há de mais atual na indústria calçadista brasileira, consolidando seu papel como referência para negócios, inovações e conexões estratégicas no setor latino-americano.

A próxima edição do evento será entre os dias 19 e 21 de maio de 2025, no Distrito Anhembi. Para mais informações, acesse o site: bfshow.com.br.

The 3rd edition of BFSHOW, footwear fair that brought together more than 330 brands between November 11 and 13, in the Anhembi District, in São Paulo/SP, registered record visitation and business. According to the organization, over the three days more than 10.4 thousand buyers passed through the pavilions of the event, which is twice as many as in November 2023. According to the Brazilian Footwear Industries Association (Abicalçados), the deals took place in important volumes, which will be tabulated in the coming days.

The CEO of Abicalçados, Haroldo Ferreira, points out that BFSHOW will be decisive for the positive expectations of the sector. For 2024, the forecast for growth in production exceeds 3%, to more than 890 million pairs. By 2025, growth will be around 2%, causing the sector to recover losses from the pandemic and reach more than 900 million pairs produced. “We have here a great showcase of Brazilian footwear for the world. We gathered, in these three days, the main brands of the country and buyers from more than 60 countries”, evaluates the director, stressing that at the fair, significant business took place both in the domestic and international markets. "To attract buyers from abroad, BFSHOW worked together with the Brazilian Export and Investment Promotion Agency (ApexBrasil). With these projects alone, 160 importers and five international journalists were invited to promote our product abroad”, Ferreira lists.

According to the CEO of NürnbergMesse Brasil, João Paulo Picolo, with each edition, BFSHOW demonstrates its growth and, therefore, has consolidated itself so quickly as the main event of the Brazilian footwear sector. “The fair is already an indispensable meeting point for professionals and the partnership of NürnbergMesse Brasil with Abicalçados has been fundamental to this success”, he comments. The CEO also says that the results of the third edition exceeded all expectations. “We are confident that BFSHOW will continue to evolve and strengthen the national footwear market. No wonder it is already among the main events in the company's portfolio. For the next edition, in May 2025, we expect a growth of 20% when compared to the number of exhibitors and visitors”, he evaluates.

"Right place and right time”
For Marcos Huff, director of Killana, from Três Coroas / RS, BFSHOW is a consolidated fair as the main one in the Brazilian calendar. According to him, during the three days, the exhibition received national and international clients focused on business. “BFSHOW is in the right place and at the right time, with logistical facilities and a very clear positioning aimed at the business. It is very similar to the main fairs in Europe”, he evaluates. Huff also points out that the company, in addition to receiving traditional customers, has opened new markets in Latin America, North America and Europe. “We had much better results than the fair held in May. For the May 2025 edition, we are even more optimistic, " he adds. Currently, Killana has a production of about 13 thousand pairs per month, of which it exports 60%.

The fair was also very positive for Crep, children's footwear industry of São José dos Campos / SP. The company's financial director, Carla Crepaldi, says the company opened its first international client at BFSHOW. "Since the second edition, we've been talking to a large wholesaler from Peru, but we had not yet formalized the export. In this edition, we made our first international sale, a market that we will work harder on from now on”, she celebrates. With a production of 600 pairs per day, the company sees BFSHOW as an important sales and relationship platform with the national and international markets and has confirmed their presence for the May 2025 edition.

With a visitation “much higher than last May”, Di Valentini, from São João Batista/SC, was quite satisfied with BFSHOW. According to the director of the company, José Osterno Filho, the fair had customers focused on business. “We have acquired new clients both domestically and internationally – in Algeria, Argentina, Bolivia, Ecuador, England and Guatemala,” he says. Producing 6.5 thousand pairs per day, Di Valentini exports about 12% of its production, mainly to South American markets.

Fidelis Ferreira, from the sales department at Calçados Maria Isabel, from Conceição do Coité/BA, says that he did good business at the event and left some others agreed upon for the post-fair. “I believe that we will have a growth between 20% and 30% in the business carried out here, in relation to the November 2023 fair, contact domestic and international market, from where we had visits from Canada and Argentina”, projects the shoemaker.

International
For the first time at BFSHOW, Arise buyer from Mozambique, Thembumenzi Souto, said that she has been buying premium Brazilian shoes since 2009, when she decided to exchange suppliers from Bulgaria for suppliers from Brazil. “When I met the Brazilian products, I realized that they had a much higher quality and variety. Currently, we work with seven brands from Brazil and BFSHOW is giving us the opportunity to expand our product mix here”, says the importer, stressing that the partnership of her network with the Brazilian footwear industry is very important for the company's growth.

National
Brazilian buyers were also positively surprised by the structure of the pavilions that hosted BFSHOW in the Anhembi District. Nostalgic for a time when large trade fairs took place on the site, before the renovation opened this year, shopkeepers stressed the quality of the renovation and the organization of the event. “I really liked the structure, with easy access and good distribution by segments”, evaluates the shopkeeper Vinícius Liessi dos Santos, from Calçado Franca, from Maringá/PR. According to him, the network closed deals and left many others agreed upon for the coming months.

The next edition of the BFSHOW will also take place in the Anhembi District, in São Paulo/SP, between May 19th and 21st, 2025.

Companies use recycled materials, green energy and reduce water waste

The footwear market is heated and is expected to reach the mark of 893 million pairs produced by the end of this year, an increase of 3.2% compared to 2023. This growth goes hand in hand with sustainability, a theme that has gotten prominence at BFSHOW, the main footwear fair in the country that was held between November 11 and 13 in the Anhembi District, in São Paulo. The fair featured the Arena Sustentabilidade space, an exhibition that presented products from ten companies, all of them developed with sustainable production practices and certified by Sustainable Origin.

Among the brands that stand out in the subject, is Pegada Calçados. At the fair, the company presented Pegada ECOSTEP, a footwear line with canvas upper and recycled cotton mesh, elastic PET yarn laces and recycled material soles. "ECOSTEP emerged as a way to communicate and consolidate our sustainability actions. Each pair is produced by reusing materials that would otherwise be discarded and adopting processes that reduce environmental impacts, bringing a new perspective to sustainable fashion, transforming recycled raw materials into modern and comfortable sneakers.", says Renata Scholles, Marketing Manager of the company.

“We observe a growing interest in topics such as sustainability and we know that this engagement reflects the trend of the Brazilian market, where more and more consumers prioritize products that combine environmental responsibility and durability. Therefore, we have further intensified our sustainable actions to meet this demand.", explains Renata. Pegada has received, in 2024, the Diamond level certification – the highest category - of the Sustainable Origin project, promoted by Abicalçados in partnership with Assintecal, which recognizes the best environmental, economic and social practices of the footwear industry. "This level indicates that we follow strict criteria in areas such as waste management, energy efficiency, traceability of raw materials and care for social responsibility, such as good working conditions and support for the communities where we operate,” she adds.

Modare Ultraconforto, from the Grupo Beira Rio S. A, also presents sustainable products at the fair, with the Bio-Nurture concept, which combines technology and nature, elevating women's self-care and sustainable well-being. The products are vegan and comfort-focused, meeting the growing demand for conscious and environmentally responsible choices. "Modare delivers comfort and care for the feet, as well as style at a much more affordable price than the competition. It reuses waste in the product and creates accessible store spaces, collaborating for the local economy throughout Brazil", explains Tiago Vicente, marketing advisor of the brand. The company also relies on zero water waste and the use of 98% green energy in its activities. 

Piccadilly is another company that values sustainable practices, operating with solar energy and zero landfill policies. Recognized for innovation and comfort technologies, Piccadilly has received, for the second time, the Diamond certification in Sustainable Origin. 

For the next season's collection, the brand launches the Gisa Doll shoe, with model's sole that incorporates 20% recycled waste, from the reuse of injection leftovers of the same material, which are ground and reintegrated into the production process. 

Actvitta and Olympikus brands brought their ambassadors to the BFSHOW, among them the golden duo Ana Patrícia and Duda Lisboa and the former marathon runner Vanderlei Cordeiro de Lima

Great Olympic athletes from Brazil visited BFSHOW, the largest footwear fair in the country, representing two brands that stand out for their support of national athletes. The first to pass through the corridors of the Anhembi District, in São Paulo/SP, were Lucas Mozela, from Paralympic swimming; and judoka William Lima, Olympic medalists in Paris 2024, both Actvitta ambassadors. 

William positively highlighted the experience of visiting the fair. “I have always been a lover of sneakers. So for me, it's a unique experience to be here. I want to go out and see the other exhibitors too”, said the judoka, who praised the partnership with the brand. "I have the brand in my day–to-day life, and it's indescribable to be an ambassador for a company that is so supportive of athletes-something we need very much.” sneakers. Então, para mim, é uma experiência única estar aqui. Quero sair e ver os outros expositores também”, contou o judoca, que enalteceu a parceria com a marca. “Tenho a marca no meu dia a dia, e é indescritível ser embaixador de uma empresa que apoia tanto os atletas – uma coisa que precisamos muito.”

Paralympic swimmer Lucas Mozela also highlighted the inclusive proposal of the new Calçados Beira Rio campaign. "Actvitta has also come to promote inclusion, reinforcing the image and further helping Paralympic sport gain visibility. I am very happy to be in this great event and next to this squad of great athletes”, he adds. squad de grandes atletas”, completa.

Ana Patrícia and Duda Lisboa, beach volleyball duo and gold medalists; and gymnast Arthur Nory, owner of a bronze medal, all from Paris 2024, closed the day at the Beira Rio stand. The trio also stars in the new Actvitta brand campaign. Ana Patrícia praised the duo's entry into the universe of fashion and footwear, and highlighted the good reception upon arrival at BFSHOW. “I am very happy to see the stand full of people to welcome us. It is an honor to be an ambassador for this brand that has believed in sport and has been giving us the opportunity to show our work.” Her partner Duda Lisboa, completes. “I am delighted to be alongside a company that supports sport but also values comfort and style.”

The welcoming reception from the audience also surprised Arthur Nory, also a bronze medalist on the solo at the Rio 2016 Olympic Games. “When we came in, we were surprised. Look at all this recognition! I'm very grateful to be here, representing such a great brand, so good and comfortable, and who still believes in and encourages the sport.” 

Ambassador of the Olympikus Brand, former marathoner Vanderlei Cordeiro de Lima also attended the event at the invitation of the Vulcabras group. A bronze medalist at the Athens 2004 Olympic Games, Vanderlei highlighted the opportunity to speak about the brand at the largest footwear event in Brazil. "Olympikus is a very important brand not only for sport, but for the Brazilian foot. I believe that the brand acts in a very democratic way, for people of all social conditions. It is a shoe made by Brazilians for Brazilians", finished the medalist. 

Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes

Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.

The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”

Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes. 

Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes. 

Children's Footwear Brands Take Center Stage at the Event

Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.

While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand. 

According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds. 

Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.

“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design. 

Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.

“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.

As leading men's footwear brands are showcasing their new collections through Wednesday at BFSHOW, the largest footwear trade show in Brazil, held at the newly opened Distrito Anhembi in São Paulo. Functional footwear is the common trend, with a spotlight on boots — whether they’re utilitarian, sporty, or casual styles suitable for both work and city wear.

One of the exhibiting brands, Democrata, presents its new collection featuring nine boot styles. The “Dusty” line brings an urban aesthetic with distressed leather and a vintage look. Another innovation from the brand is the new addition to the “Pulse” line, now with TPU-capsule soles on casual shoes. This collection's campaign stars Cauã Reymond and Gisele Bündchen.

Macboot, known particularly for its boots, combines comfort and durability in footwear designed for both daily use and outdoor activities. According to Renato Virgilio, Marketing Coordinator, a highlight for BFSHOW is the new Flutua+ technology, now present in nearly all Macboot lines, offering a non-slip sole and EVA midsole that provides maximum cushioning and added lightness. “We’re also adding a touch of sportiness and casual style to our Adventure line, making it a shoe suitable for urban environments too, taking you from the trail to the workplace,” he adds.

Ferracini's latest releases emphasize usability and diverse approaches with a desire for unique acquisitions. Their new lines include shoes and ankle boots that showcase a modern twist, featuring square shapes. The designs are also versatile and include an easywear system — reinforcing the brand’s goal to make footwear easier to slip on, catering to various needs.

Polo Go brings a sporty touch with cleat-style shoes inspired by iconic soccer styles. Known for its urban and casual portfolio with flat sneakers, the brand now adds a sporty element to its range. “These cleat-inspired shoes are highly popular here at BFSHOW, especially among trendsetters. It’s the product that has drawn the most attention from visitors. We’ve also introduced larger sizes, up to 44 and 45, which has been well received given the strong market demand,” says André Costa, CEO of Grupo Ride, which includes Polo Go alongside three other brands: Kids & Baby, Secrets, and Keep GOing.

Brazil's domestic market, which absorbs over 85% of national footwear industry sales, is expected to sustain the sector’s production growth through 2024 and 2025. This topic, alongside issues such as unfair competition from Asian footwear and international e-commerce platforms, was addressed during the press conference of the third edition of BFSHOW. The event, which started yesterday (11), will run until tomorrow (13) at the Anhembi District in São Paulo, Brazil.

Emphasizing a 4.8% growth in footwear production from January to September this year, according to IBGE data, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, noted that the domestic market should support industry growth of over 3% in 2024 and approximately 2% in 2025. “With this, by 2025, we should be able to recover the losses incurred during the pandemic, which caused a major disruption in the sector. This year, we expect to close with a production of over 890 million pairs of shoes, reaching up to 904 million pairs next year. In 2019, production was 898 million pairs.”

Unfair Competition
Ferreira further stressed that the growth in the footwear industry could be even more significant if not for the unfair competition from Asian-made footwear and international e-commerce platforms. “In 2024, we expect exports to decrease by around 20% and imports to grow by over 20%, primarily due to Asian countries. These products enter the Brazilian market at prices below standard market rates, engaging in predatory competition with our industry,” he explained. According to him, Abicalçados is working to expand the current antidumping measures—which today apply to Chinese footwear with a surcharge of $10.22 per pair entering Brazil—to include Vietnam and Indonesia. “Currently, Chinese production is shifting to nearby countries with even lower labor costs, which continue to practice dumping,” he added.

Trade Show
Following this, the CEO of NürnbergMesse Brasil, João Paulo Picolo, highlighted BFSHOW’s growth, driven by increased production and demand in the domestic market. “We have here a trade show that demonstrates the strength of Brazil’s footwear sector. With 238 booths and over 330 brands of shoes spread across a total area of 25,000 square meters,” he shared. Expected to attract over 10,000 buyers from Brazil and 60 other countries, BFSHOW has now become the leading footwear trade show in South America.

International
Mariele Christ, Industry and Services Coordinator at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), emphasized the international expansion of BFSHOW, which features two projects led by Abicalçados in collaboration with ApexBrasil through the Brazilian Footwear program. “The Brazilian Footwear program, renewed earlier this year, secures more than R$ 32 million in investments to promote Brazilian footwear exports over a two-year period,” she said. This third edition of the trade show includes the Buyer Project, hosting 26 international buyers from 16 countries, and the Image Project, which has invited five journalists from Angola, Chile, Colombia, Germany, and the United Arab Emirates. With the total number of buyers brought in through the joint effort of BFSHOW and both organizations, more than 180 importers from all continents are represented.

Challenges
Also present at the press conference, Pedro Bartelle, CEO of Vulcabras, Brazil’s leading producer of sports footwear, highlighted the issue of counterfeiting by showing a counterfeit “Olympikus” sneaker. “The Brazilian industry faces numerous challenges, from unfair competition to high taxes and labor costs, which are at least 40% higher than those in Asian countries. Counterfeiting is another serious issue in this list,” he stated.

The press conference was also attended by Roberto Argenta, President of Calçados Beira Rio; Vania Castilho Mestriner, Creative Director at World Colors; Paulo Barth, Commercial Director at Grendene; Rodrigo Martins, Commercial Director at Marina Mello; and Marcelo Paludetto, Commercial Manager at Democrata.

INDUSTRY DATA

2024 PRODUCTION (forecast): 882 million to 893 million pairs (growth of 1.9% to 3.2% compared to 2023)

2025 PRODUCTION (forecast): 897 million to 904 million pairs (growth of 1.1% to 1.9%)

DIRECT EMPLOYMENT AS OF SEPTEMBER 2024: 294.8 thousand (+14.6 thousand jobs created this year, though stock remains 2.1% lower than in the same period in 2023)

EXPORTS THROUGH OCTOBER 2024: 81.2 million pairs, -20.7% compared to the same period in 2023

2024 EXPORTS (forecast): 95.6 million to 101.2 million pairs (-19.2% to -14.5% compared to 2023)

IMPORTS THROUGH OCTOBER 2024: 29.8 million pairs, +20.9% compared to the same period in 2023 (three Asian countries—China, Vietnam, and Indonesia—account for approximately 80% of this volume)

The 3rd edition of BFSHOW, a footwear trade show featuring over 330 Brazilian footwear brands, opened on November 11 at Anhembi District in São Paulo, Brazil, reflecting the industry’s optimism and strong growth outlook for 2024 and 2025. 

Haroldo Ferreira, Executive President of the Brazilian Footwear Industries Association (Abicalçados), emphasizes that the rising demand, especially in the domestic market, brings renewed energy to the exhibiting footwear companies. “Not only has visitor traffic been excellent, but so have the results. Buyers are here, genuinely seeking to make deals and stock their shelves for the high summer and next winter season,” he comments, noting that growing domestic demand is fueling not just BFSHOW’s expansion but the entire footwear industry. “By year’s end, we expect production to increase by more than 3%, which will add to a projected growth of around 2% for 2025. With this momentum, we’ll surpass pre-pandemic production levels of 2019,” Ferreira highlights. 

João Paulo Picolo, CEO of NürnbergMesse Brasil, notes that from day one, BFSHOW has solidified its position as the premier business platform for the Brazilian footwear industry, bringing together brands from across Brazil and buyers from dozens of countries. “For three days, we’re offering a unique platform for exhibitors to showcase their latest products and strengthen their business networks. The new venue has also proven to be a great choice, providing easy access and a smooth flow of visitors,” he comments. 

Satisfied Exhibitors

Nelson Magagnin, Marketing Manager at Ramarim (Nova Hartz/RS), was impressed by the high visitor turnout on the fair’s first day. “The Ramarim booth was practically full all day long. Tomorrow should be an even better day,” he shares, adding that the brand welcomed buyers from all over Brazil and Latin America.

Representing the children’s footwear segment, Klin’s (Birigui/SP) Marketing Trade representative, Paulo Roberto Souza, described the first day as a success in building “valuable market relationships” and generating business leads. “Moreover, the show is very well-structured with a team ready to host our clients in style. We believe that tomorrow will be even stronger for business,” he highlights. 

BFSHOW

BFSHOW will run through Wednesday, November 13, and is expected to host over 10,000 buyers from 61 countries across its three days. The trade show is organized by Abicalçados in partnership with NürnbergMesse Brasil, a subsidiary of Germany’s NürnbergMesse Group. Learn more at www.bfshow.com.br. www.bfshow.com.br.