Author: imprensa2

The announcement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in Julyncement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in July

Brazilian entrepreneur Caito Maia was a featured speaker on the final day of BFSHOW, the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil. The founder of Chilli Beans was invited to share his business vision, emphasize the importance of brand building in retail, and reveal the next steps for what has become the leading eyewear brand in Brazil—including the launch of an exclusive sneaker collection in partnership with Ramarim, expected to hit stores in July.   

“I was truly grateful and excited to be invited to speak here at BFSHOW. I’m putting all my energy into stepping into the footwear world, because we see a huge opportunity,” said the entrepreneur before taking the stage. “The sneaker we created with Ramarim is not only comfortable but also full of personality—it has that Chilli Beans edge, but it’s easy to wear. I’m really happy with the partnership and proud to have teamed up with someone who truly understands footwear. There’s a gap in the fashion and lifestyle sneaker market that’s not being filled, and that’s exactly what we’re aiming for.” lifestyle que não está sendo preenchida e é isso que queremos fazer”, contou o empresário antes de subir ao palco.

During his presentation, Caito shared the evolution of Chilli Beans, highlighted the brand’s current figures—with 1,400 stores around the world—and stressed the importance of innovation and staying relevant. “I was recently at Shopping Villa Lobos (SP), where we opened our very first kiosk back in 1999. Today, only three of the more than 250 stores from that time are still there. Most of the fashion brands from that era no longer exist. So the message is simple: if we don’t understand how the new generation thinks, we’re done,” said the entrepreneur.

Caito’s talk opened the final day of the BFSHOW Arena, a new feature introduced in this edition of the event, which welcomed major industry figures over its three-day program. Other speakers included Richard Stad, CEO of Aramis—who, like Caito, shared insights on the brand’s repositioning, his leadership journey, and lessons learned in the men’s retail market—Laís Miranda from Steal The Look; Bruna Olivo, co-founder and Creative Director at Lança Perfume; and Priscila Simon, Commercial and Trade Marketing Director for Multibrand Channels at Arezzo&Co.

The space also delivered strategic insights to support retailers in their purchasing decisions. Luana Lanzini and Luana Savadintzky, founders of the Fashion Directions platform, presented key trends in color, must-have products for the Spring/Summer season, and the rise of sport-inspired fashion in retail. The content was designed to enhance visitors’ decision-making when selecting footwear for their stores. The 4th edition of BFSHOW took place from May 19 to 21 at Distrito Anhembi, in São Paulo/Brazil

Unveiled exclusively at BFSHOW in São Paulo, the new footwear collections combine comfort, style, and technology to promote healthier walking

The sports footwear market continues to grow at a fast pace, driven by constant innovation. At the latest edition of BFSHOW — the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil — renowned brands unveiled new collections that combine technology, design, and functionality to meet the needs of consumers who are increasingly focused on everyday well-being.

Among the main highlights, one standout collaboration drew special attention: Topper, joined by futsal legend Falcão, presented new models from the line endorsed by the former athlete. The star’s favorite soccer cleats is the Maestro, which reflects his successful career on the court. “I’ve been with the brand for five years now, and the positive feedback on the products bearing my name just keeps growing,” the icon says.

For running and high-intensity training enthusiasts, Lynd’s highlight is the Y Flash line, featuring models with a modern look and performance-driven design. “Our brand is focused on training and running. We developed a unisex model to meet the needs of both women and men, and the Y Flash line delivers speed, comfort, and stability with every step,” says Ronaldo Lacerda, the company’s Commercial Director.

For those seeking versatility, Mormaii’s upcoming unisex Sportwear line is set to impress. Launching in September, the collection features EVA midsoles, rubber outsoles, and proprietary technologies that ensure lightweight comfort. “It’s a line with a distinct identity that resonates with people who are always on the move — from beginner runners to seasoned athletes,” explains Adriano Vieira, the brand’s Commercial Manager.

Whether for training, competing, or simply stepping out in style, the new launches presented at BFSHOW prove that sports and fashion go hand in hand—or foot in foot. “The event strengthens the connection between buyers and brands. With each edition, I’m impressed by the innovations and trends we discover and can bring to the consumer,” concludes soccer icon Falcão.

At BFSHOW, exhibitors are betting big on flip-flops and flats featuring colors and designs that celebrate Brazilian identity

The most national footwear in the world will reinforce its Brazilian identity in the Spring-Summer 2025/2026 season. Tropical prints, bold shades like neon green and flag green, and waterproof materials were among the top trends showcased by exhibitors at the 4th edition of BFSHOW — the biggest footwear tradeshow in Latin America. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, running through Wednesday (May 21) at Distrito Anhembi in São Paulo/Brazil

Fruits and palm trees, natural weaves, and tortoiseshell prints are some of the highlights from Ipanema for the upcoming season. “In our classic flip-flop models, we’re bringing animal prints, romantic themes with flowers and pets… The demand, especially for the Super Nova line, has been very strong at the trade show. We’re excited and receiving great feedback from clients,” says Daiane Fischer, Ipanema’s Marketing and Communication Manager. Another key bet for the brand is the Comfy Club collection, which focuses on modern comfort through a mix of materials, including injected soles, EVA insoles, and a variety of heel heights.

From the Coast to the Amazon

Tropical Brasil, from Juazeiro do Norte (CE), found inspiration in the world’s largest tropical rainforest for its new collection. “Our Amazon flows down through the country and branches out within Brazil, bringing various elements of Brazilian identity and our originality to the line of round, slim, square-toe flip-flops and clogs,” says Alice Rodrigues, from the Development team at Tropical Brasil and the author of the brand’s original prints.

Another exhibitor betting on prints is Linus, from São Paulo (SP). The brand is known for its anatomical, sustainable sandals inspired by the Birkenstock model. With six years on the market, the company chose BFSHOW to debut its first leopard-print sandal — in addition to its classic color palette, featuring soft pastel shades of yellow, blue, and beige. “We’re a timeless, genderless, and sustainable footwear brand. Launching our first print here is something we’re truly proud of. Being able to present it to our partners during our debut at BFSHOW, alongside brands we admire, is a great joy,” says Matheus de Arruda, Sales Supervisor at Linus, who also highlights that the products are made with 80% renewable-source materials. Concerned about waste, the brand also offers a recycling program that turns used sandals into gym mats, playground impact-absorbing panels, and more.

Focused on men's styles, Itapuã — from Cachoeiro do Itapemirim (ES) — unveiled its Sports Sandal line at BFSHOW. Designed for consumers looking for modern, comfortable flip-flops to wear before and after physical activities, the collection marks a shift from the brand’s flagship line, Urban. “In this collection, unlike our main line, we’re not using leather but alternative materials that can get wet. We’re betting on these sandals for lifestyle moments — whether before hitting the gym or the soccer field, or for a casual outing,” says Tatiana Ritzel, fashion consultant and designer at Itapuã, and partner at Estúdio Compor. She also highlights that the best-selling Gávea line features lightweight EVA flip-flops with anatomical insoles.

Brazilian brands unveil creative and functional solutions for the modern man’s wardrobe

Footwear continues to play a central role in men’s wardrobes, moving effortlessly between casual and sophisticated styles. According to the Fashion Consumption in Brazil survey conducted by Opinion Box, the country currently ranks 9th in the global fashion market—and one statistic stands out: 51% of consumers report that footwear is the most frequently purchased item. Consumo de Moda no Brasil, realizada pela Opinion Box, o país ocupa hoje a 9ª posição no ranking global do setor – e um dado chama a atenção: 51% dos consumidores apontam os calçados como os itens mais adquiridos.

With an eye on this consumer behavior and the growing demand for comfort, practicality, and design, brands exhibiting at BFSHOW—the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—are betting on innovative technologies for the upcoming season.

Check out five standout trends that combine performance and personality for the men’s segment:

1. Hands-Free Wear

Democrata introduces the Pace line—starring Brazilian actor Cauã Reymond—featuring a groundbreaking innovation among national brands: the Calce Fácil (Easy Fit) technology, which allows the sneakers to be put on without using your hands.

“This collection is one of the highlights of this edition. Designed specifically for the male audience, it offers a functional and innovative solution aimed at making everyday life easier—a concept still unprecedented among Brazilian brands,” says Breno Cintra, Marketing and Product Director at Democrata.

2. 2. Sneakers That Reflect Your Identity

Known for its bold and urban style, Cavalera introduces sneakers that serve as true canvases for self-expression. The highlight is a line of customizable sneakers, featuring vibrant aesthetics and neon details, designed to be painted and personalized by the customer.

“As a brand born from rock’n’roll, we seek a strong connection with music and art, channeling attitude and authenticity into every pair—with a distinct touch of our essence,” says Paulo Geminiano, Commercial Manager at Cavalera.

3. 3. Smart Ventilation

Ferracini is investing in well-being with its Dry technology—an internal ventilation system featuring an intelligent valve built into the sole. The solution helps regulate temperature and moisture, keeping feet cool and healthy even after long hours of wear.

4. 4. Extreme Lightness

Also developed by Ferracini, Fly technology reduces footwear weight by up to 35%. The enhanced lightness improves the wearing experience and offers greater freedom of movement—ideal for fast-paced routines.

5. 5. Outdoor-Inspired Design

Making its debut at BFSHOW, Bradok unveils a men’s line geared toward outdoor adventures, featuring boots and high-tops equipped with GripMaxx technology—a solution developed to deliver enhanced grip on trails and uneven terrain.

“In this collection, we combine performance and durability through the use of water-repellent leather, waterproof membranes, and sealed seams, ensuring greater traction and stability on rugged surfaces,” explains Flamarion Benate, from Bradok’s marketing team.

With concepts that blend innovation, style, and functionality, the men’s launches showcased at BFSHOW reaffirm the dynamism of Brazil’s footwear industry—an industry increasingly in tune with the profile of a demanding and trend-savvy consumer.

No primeiro dia da BFSHOW, marcas apresentam os novos rumos da moda que vão dominar os pés na próxima temporada

Cores marcantes, estilos que valorizam a identidade pessoal e releituras modernas de clássicos indicam que a ousadia e a personalidade feminina serão os grandes destaques nos calçados da Primavera/Verão 2025. As novidades foram apresentadas durante o primeiro dia da BFSHOW, maior feira calçadista da América Latina, promovida pela Abicalçados e organizada pela NürnbergMesse Brasil, que ocorre até o dia 21 de maio, em São Paulo, no Distrito Anhembi.

Segundo o Guia de Compras da BFSHOW, elaborado em parceria com o bureau Fashion Directions, os tons pastel, cherry, camel e rose nude são apostas certeiras para a estação. No pavilhão, quatro tendências se destacaram entre as coleções apresentadas: o vibrante tom cherry, os intensos neons, os delicados tons pastel e o retorno atualizado do animal print.

Apresentado como destaque na coleção da Beira Rio, o tom cherry conquista espaço por ser mais profundo que o vermelho tradicional e mais moderno que o bordô. “Ele transmite sofisticação com um toque ousado, sendo a escolha ideal para quem deseja marcar presença com elegância – tanto nos calçados quanto nos acessórios”, afirma Maribel Silva, diretora comercial e de marketing da Beira Rio.

Nesta edição, a marca apostou em solados de EVA para papetes e focou em sandálias e tênis na cor-desejo da estação. “Mesmo priorizando uma cartela centrada no tom cherry, também pensamos no conforto em diferentes alturas”, complementa Maribel.

A Petite Jolie investiu no impacto visual das cores neon, trazendo versões ousadas de amarelo-lima e roxo fluorescente. A proposta é evidenciar a energia vibrante e a liberdade de expressão do consumidor atual.

“São duas cores que contrastam entre si. Então, pensamos em incluir algumas opções para casar com a coleção, principalmente o uso de metais como um charme. O neon é uma aposta forte no verão, e cores vibrantes têm esse chamariz”, detalha Clarissa Lehnen, gerente de criação da Petite Jolie.

Também da Petite Jolie, os tons pastel seguem em alta na coleção “Gelato” – agora revisitados com acabamentos acetinados e paletas criativas. Amarelo, azul e rosa bebê aparecem em composições que equilibram delicadeza e autenticidade, revelando uma estética suave, mas com muita personalidade.

“Essa coleção faz uma transição do fim do inverno para o início do verão, então pensamos em trazer ao público bolsas e calçados com uma proposta neutra, porém dinâmica”, pontua Lehnen.

Já a marca Cravo & Canela trouxe uma releitura sofisticada do animal print, com versões atualizadas de zebra e até estampa de vaca, com novas combinações de cores neutras, entre tons terrosos e preto. Presente em bolsas e calçados, essas estampas reforçam a estética maximalista e mostram como o visual selvagem continua relevante – agora com um toque contemporâneo.

“A tendência que está em alta aqui e fora do Brasil é o cow print, estampa  de vaca, em inglês. Os clientes estão enlouquecidos com essa tendência, tanto que a trouxemos para o evento. Além disso, temos outras estampas de animal print que aliam luxo e conforto”, diz Ina Rocha, gerente de estilo da Cravo & Canela.

As apostas da Primavera/Verão revelam um consumidor mais plural, criativo e livre para se expressar. O mercado, atento a esses movimentos, responde com produtos que combinam impacto visual, inovação e identidade. 

Comedian Fábio Porchat attended the opening day of BFSHOW, the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association and organized by NürnbergMesse Brasil. As the face of the new marketing campaign for Coca-Cola Shoes’ Share a Coke collection, the artist visited the Sugar Shoes and Neorubber booth, where he spoke about the collaboration with the brand and hosted a footwear-themed version of his show Que História é Essa, Porchat?, listening to stories from company representatives and special guests. Que História é Essa, Porchat?, ouvindo histórias de representantes da empresa e visitantes convidados.

“I had a lot of creative freedom in this partnership. Taking a script that was already fun and making it my own was really cool. And the result is funny because it worked. When a company has an open mind and isn’t just focused on selling, it works. The more we can reach people through comedy, the more they connect with the brand,” he said. “Today, I’m really happy to be here sharing this story – and also listening to other stories,” Porchat added upon arriving at BFSHOW.

Inspired by Coca-Cola’s global campaign — which revisits the brand’s first personalized product initiative launched a decade ago — the line features two flip-flop models, initially available in black and red, and customizable with letter inserts. Soon, the collection will also include sandal versions in white and navy blue. The sneakers are fully customizable as well, with exclusive stickers and available in four different styles. stickers exclusivos e em quatro versões diferentes.

“We launched this campaign alongside the return of the personalized Coca-Cola cans, bringing back a hit from ten years ago that also featured Porchat, playing around with the name Kellen. The idea is to show that if you can’t find your name on the can, you’ll be able to personalize it on a Coca-Cola flip-flop. I think it’s a perfect match,” said Rodaika Diel, executive director at Sugar Shoes. match perfeito”, contou Rodaika Diel, diretora-executiva da Sugar Shoes.

The Share a Coke collection is now available at the brand’s physical and online stores, as well as through authorized retailers. At BFSHOW — which runs through Wednesday at Distrito Anhembi, in São Paulo — visitors can also personalize their flip-flops on the spot. 

Companies use recycled materials, green energy and reduce water waste

The footwear market is heated and is expected to reach the mark of 893 million pairs produced by the end of this year, an increase of 3.2% compared to 2023. This growth goes hand in hand with sustainability, a theme that has gotten prominence at BFSHOW, the main footwear fair in the country that was held between November 11 and 13 in the Anhembi District, in São Paulo. The fair featured the Arena Sustentabilidade space, an exhibition that presented products from ten companies, all of them developed with sustainable production practices and certified by Sustainable Origin.

Among the brands that stand out in the subject, is Pegada Calçados. At the fair, the company presented Pegada ECOSTEP, a footwear line with canvas upper and recycled cotton mesh, elastic PET yarn laces and recycled material soles. "ECOSTEP emerged as a way to communicate and consolidate our sustainability actions. Each pair is produced by reusing materials that would otherwise be discarded and adopting processes that reduce environmental impacts, bringing a new perspective to sustainable fashion, transforming recycled raw materials into modern and comfortable sneakers.", says Renata Scholles, Marketing Manager of the company.

“We observe a growing interest in topics such as sustainability and we know that this engagement reflects the trend of the Brazilian market, where more and more consumers prioritize products that combine environmental responsibility and durability. Therefore, we have further intensified our sustainable actions to meet this demand.", explains Renata. Pegada has received, in 2024, the Diamond level certification – the highest category - of the Sustainable Origin project, promoted by Abicalçados in partnership with Assintecal, which recognizes the best environmental, economic and social practices of the footwear industry. "This level indicates that we follow strict criteria in areas such as waste management, energy efficiency, traceability of raw materials and care for social responsibility, such as good working conditions and support for the communities where we operate,” she adds.

Modare Ultraconforto, from the Grupo Beira Rio S. A, also presents sustainable products at the fair, with the Bio-Nurture concept, which combines technology and nature, elevating women's self-care and sustainable well-being. The products are vegan and comfort-focused, meeting the growing demand for conscious and environmentally responsible choices. "Modare delivers comfort and care for the feet, as well as style at a much more affordable price than the competition. It reuses waste in the product and creates accessible store spaces, collaborating for the local economy throughout Brazil", explains Tiago Vicente, marketing advisor of the brand. The company also relies on zero water waste and the use of 98% green energy in its activities. 

Piccadilly is another company that values sustainable practices, operating with solar energy and zero landfill policies. Recognized for innovation and comfort technologies, Piccadilly has received, for the second time, the Diamond certification in Sustainable Origin. 

For the next season's collection, the brand launches the Gisa Doll shoe, with model's sole that incorporates 20% recycled waste, from the reuse of injection leftovers of the same material, which are ground and reintegrated into the production process. 

Actvitta and Olympikus brands brought their ambassadors to the BFSHOW, among them the golden duo Ana Patrícia and Duda Lisboa and the former marathon runner Vanderlei Cordeiro de Lima

Great Olympic athletes from Brazil visited BFSHOW, the largest footwear fair in the country, representing two brands that stand out for their support of national athletes. The first to pass through the corridors of the Anhembi District, in São Paulo/SP, were Lucas Mozela, from Paralympic swimming; and judoka William Lima, Olympic medalists in Paris 2024, both Actvitta ambassadors. 

William positively highlighted the experience of visiting the fair. “I have always been a lover of sneakers. So for me, it's a unique experience to be here. I want to go out and see the other exhibitors too”, said the judoka, who praised the partnership with the brand. "I have the brand in my day–to-day life, and it's indescribable to be an ambassador for a company that is so supportive of athletes-something we need very much.” sneakers. Então, para mim, é uma experiência única estar aqui. Quero sair e ver os outros expositores também”, contou o judoca, que enalteceu a parceria com a marca. “Tenho a marca no meu dia a dia, e é indescritível ser embaixador de uma empresa que apoia tanto os atletas – uma coisa que precisamos muito.”

Paralympic swimmer Lucas Mozela also highlighted the inclusive proposal of the new Calçados Beira Rio campaign. "Actvitta has also come to promote inclusion, reinforcing the image and further helping Paralympic sport gain visibility. I am very happy to be in this great event and next to this squad of great athletes”, he adds. squad de grandes atletas”, completa.

Ana Patrícia and Duda Lisboa, beach volleyball duo and gold medalists; and gymnast Arthur Nory, owner of a bronze medal, all from Paris 2024, closed the day at the Beira Rio stand. The trio also stars in the new Actvitta brand campaign. Ana Patrícia praised the duo's entry into the universe of fashion and footwear, and highlighted the good reception upon arrival at BFSHOW. “I am very happy to see the stand full of people to welcome us. It is an honor to be an ambassador for this brand that has believed in sport and has been giving us the opportunity to show our work.” Her partner Duda Lisboa, completes. “I am delighted to be alongside a company that supports sport but also values comfort and style.”

The welcoming reception from the audience also surprised Arthur Nory, also a bronze medalist on the solo at the Rio 2016 Olympic Games. “When we came in, we were surprised. Look at all this recognition! I'm very grateful to be here, representing such a great brand, so good and comfortable, and who still believes in and encourages the sport.” 

Ambassador of the Olympikus Brand, former marathoner Vanderlei Cordeiro de Lima also attended the event at the invitation of the Vulcabras group. A bronze medalist at the Athens 2004 Olympic Games, Vanderlei highlighted the opportunity to speak about the brand at the largest footwear event in Brazil. "Olympikus is a very important brand not only for sport, but for the Brazilian foot. I believe that the brand acts in a very democratic way, for people of all social conditions. It is a shoe made by Brazilians for Brazilians", finished the medalist. 

Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes

Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.

The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”

Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes. 

Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes. 

Children's Footwear Brands Take Center Stage at the Event

Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.

While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand. 

According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds. 

Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.

“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design. 

Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.

“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.