Author: imprensa2

Companies use recycled materials, green energy and reduce water waste

The footwear market is heated and is expected to reach the mark of 893 million pairs produced by the end of this year, an increase of 3.2% compared to 2023. This growth goes hand in hand with sustainability, a theme that has gotten prominence at BFSHOW, the main footwear fair in the country that was held between November 11 and 13 in the Anhembi District, in São Paulo. The fair featured the Arena Sustentabilidade space, an exhibition that presented products from ten companies, all of them developed with sustainable production practices and certified by Sustainable Origin.

Among the brands that stand out in the subject, is Pegada Calçados. At the fair, the company presented Pegada ECOSTEP, a footwear line with canvas upper and recycled cotton mesh, elastic PET yarn laces and recycled material soles. "ECOSTEP emerged as a way to communicate and consolidate our sustainability actions. Each pair is produced by reusing materials that would otherwise be discarded and adopting processes that reduce environmental impacts, bringing a new perspective to sustainable fashion, transforming recycled raw materials into modern and comfortable sneakers.", says Renata Scholles, Marketing Manager of the company.

“We observe a growing interest in topics such as sustainability and we know that this engagement reflects the trend of the Brazilian market, where more and more consumers prioritize products that combine environmental responsibility and durability. Therefore, we have further intensified our sustainable actions to meet this demand.", explains Renata. Pegada has received, in 2024, the Diamond level certification – the highest category - of the Sustainable Origin project, promoted by Abicalçados in partnership with Assintecal, which recognizes the best environmental, economic and social practices of the footwear industry. "This level indicates that we follow strict criteria in areas such as waste management, energy efficiency, traceability of raw materials and care for social responsibility, such as good working conditions and support for the communities where we operate,” she adds.

Modare Ultraconforto, from the Grupo Beira Rio S. A, also presents sustainable products at the fair, with the Bio-Nurture concept, which combines technology and nature, elevating women's self-care and sustainable well-being. The products are vegan and comfort-focused, meeting the growing demand for conscious and environmentally responsible choices. "Modare delivers comfort and care for the feet, as well as style at a much more affordable price than the competition. It reuses waste in the product and creates accessible store spaces, collaborating for the local economy throughout Brazil", explains Tiago Vicente, marketing advisor of the brand. The company also relies on zero water waste and the use of 98% green energy in its activities. 

Piccadilly is another company that values sustainable practices, operating with solar energy and zero landfill policies. Recognized for innovation and comfort technologies, Piccadilly has received, for the second time, the Diamond certification in Sustainable Origin. 

For the next season's collection, the brand launches the Gisa Doll shoe, with model's sole that incorporates 20% recycled waste, from the reuse of injection leftovers of the same material, which are ground and reintegrated into the production process. 

Actvitta and Olympikus brands brought their ambassadors to the BFSHOW, among them the golden duo Ana Patrícia and Duda Lisboa and the former marathon runner Vanderlei Cordeiro de Lima

Great Olympic athletes from Brazil visited BFSHOW, the largest footwear fair in the country, representing two brands that stand out for their support of national athletes. The first to pass through the corridors of the Anhembi District, in São Paulo/SP, were Lucas Mozela, from Paralympic swimming; and judoka William Lima, Olympic medalists in Paris 2024, both Actvitta ambassadors. 

William positively highlighted the experience of visiting the fair. “I have always been a lover of sneakers. So for me, it's a unique experience to be here. I want to go out and see the other exhibitors too”, said the judoka, who praised the partnership with the brand. "I have the brand in my day–to-day life, and it's indescribable to be an ambassador for a company that is so supportive of athletes-something we need very much.” sneakers. Então, para mim, é uma experiência única estar aqui. Quero sair e ver os outros expositores também”, contou o judoca, que enalteceu a parceria com a marca. “Tenho a marca no meu dia a dia, e é indescritível ser embaixador de uma empresa que apoia tanto os atletas – uma coisa que precisamos muito.”

Paralympic swimmer Lucas Mozela also highlighted the inclusive proposal of the new Calçados Beira Rio campaign. "Actvitta has also come to promote inclusion, reinforcing the image and further helping Paralympic sport gain visibility. I am very happy to be in this great event and next to this squad of great athletes”, he adds. squad de grandes atletas”, completa.

Ana Patrícia and Duda Lisboa, beach volleyball duo and gold medalists; and gymnast Arthur Nory, owner of a bronze medal, all from Paris 2024, closed the day at the Beira Rio stand. The trio also stars in the new Actvitta brand campaign. Ana Patrícia praised the duo's entry into the universe of fashion and footwear, and highlighted the good reception upon arrival at BFSHOW. “I am very happy to see the stand full of people to welcome us. It is an honor to be an ambassador for this brand that has believed in sport and has been giving us the opportunity to show our work.” Her partner Duda Lisboa, completes. “I am delighted to be alongside a company that supports sport but also values comfort and style.”

The welcoming reception from the audience also surprised Arthur Nory, also a bronze medalist on the solo at the Rio 2016 Olympic Games. “When we came in, we were surprised. Look at all this recognition! I'm very grateful to be here, representing such a great brand, so good and comfortable, and who still believes in and encourages the sport.” 

Ambassador of the Olympikus Brand, former marathoner Vanderlei Cordeiro de Lima also attended the event at the invitation of the Vulcabras group. A bronze medalist at the Athens 2004 Olympic Games, Vanderlei highlighted the opportunity to speak about the brand at the largest footwear event in Brazil. "Olympikus is a very important brand not only for sport, but for the Brazilian foot. I believe that the brand acts in a very democratic way, for people of all social conditions. It is a shoe made by Brazilians for Brazilians", finished the medalist. 

Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes

Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.

The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”

Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes. 

Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes. 

Children's Footwear Brands Take Center Stage at the Event

Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.

While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand. 

According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds. 

Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.

“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design. 

Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.

“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.

Brazil is known for the strength of its small and medium-sized companies. According to Sebrae data, 95% of companies in Brazil are small businesses. There are 22.6 million SMEs, which total an average of R$ 20.26 million in revenue per year. Theyare also present in the footwear sector: of the 5.3 thousand footwear industries in the country, 92% are micro and small. And many of them were gathered in the three days of BFSHOW, the largest footwear fair in Brazil, held between May 21 and 23, at the Transamerica Expo Center, in São Paulo/SP. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with the promoter NürnbergMesse Brasil.

At BFSHOW, about 35% of the 318 exhibitors fall into the micro and small business category, and 49% are medium-sized. One of them is Killana.. Founded 28 years ago in Três Coroas (RS), the company produces leather footwear with a business model divided between private label (producing for other brands) and its own brand, which corresponds to 30% of the production of about 700 shoes per day. The medium-sized company bets on the commercialization of its line through partnerships with retailers and, since 2002, has also exported its products to countries such as Russia, the United States, Argentina, Italy and Portugal, among others. And at BFSHOW it has a showcase to reach new markets. private label (produzindo para outras marcas) e marca própria, que corresponde a 30% da produção de cerca de 700 calçados por dia. A empresa de médio porte aposta na comercialização de sua linha por meio da parceria com varejistas e, desde 2002, também exporta seus produtos para países como Rússia, Estados Unidos, Argentina, Itália e Portugal, entre outros. E na BFSHOW tem uma vitrine para atingir novos mercados.

"It is of total importance to participate in BFSHOW because it is the place where we are able to capture and meet with customers, centralizing the search process, research and confirming that they want to work with us. Some countries we only attend to at the fair. We had in this edition, for example, a client from Guatemala who wants to buy our collection and even suggested opening a store of her own partnering with us. These are businesses that can emerge here and that can lead us to other markets in the future,” says Marcos Huff, Killana's administrator. According to him, the summer collection presented at the BFSHOW should have a sales growth of 10% compared to last year.

Rio Grande do Sul Fashion Station

Sebrae of Rio Grande do Sul was also present at the fair, with a space dedicated to 18 micro and small companies in the state, all of them, in some way, affected by the floods. The participation of the companies, organized at the Estação Moda RS space, was confirmed before the climate catastrophe, with the support of the organization of the fair and Sebrae, all could be present at the event. 

“With this situation we are facing, being at BFSHOW is crucial for the survival of the business. They do not come to the fair only for relationships, they come to generate orders and guarantee the production for the next two or three months at the plant, a factor of paramount importance for the maintenance of jobs, income and to ensure that the local economy continues to function,” says Aliana Maciel, Project Manager at Sebrae RS.

The Sebrae RS project has, in total, 50 micro and small companies in the state, of which 17 were at the BFSHOW with the support of the association. During the event, the project companies closed deals that exceed R$ 4.4 million. According to Sebrae, the outlook for the next 12 months, based on what was seen at the Fair, is an expectation of more than R$ 9.7 million in revenue. Exhibitors sold more than 55 thousand products to about 500 different buyers.

Helping micro and small entrepreneurs to register increases in their revenue is also the main proposal of Sebrae SP at BFSHOW. A consultant at Sebrae Franca, Jorge Zanetti explains that the entity works in four major areas with entrepreneurs: in company management, access to credit, technologies and markets – the latter is the main reason for participating in the fair.

“It is very important to be at BFSHOW because we are able to give visibility to small businesses, so that they have the opportunity to access markets that they often cannot. And also so that these entrepreneurs can analyze trends and learn more about what is happening in Brazil. We set up a shared space of three of the main footwear centers in São Paulo: Franca, Jaú and Birigui, each with five companies from each city. Our perspective is that these companies will have a revenue increase of at least 10% in the year”, explains Zanetti.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Novelties include anti-odor and antibacterial products 

BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday (May 23rd), at the Transamerica Expo Center, had as one of its protagonists the technological innovations in footwear. 

Among the highlights is the children's shoe brand Kidy. The new Spring/Summer collection arrives full of technology. "Our main highlight is Respi-tec, an exclusive innovation of the brand that has holes in the sole so that dry air may enter and warm air leaves, making the foot breathe. The sneaker also has a technological membrane so that no water gets through the holes, and an antibacterial insole. This all prevents children's feet from having foot odour”, explains João Carlos Gava, Marketing Manager at Kidy.

The new shoes also have more stability for the first steps, movement impact absorption and dotted line, which indicates when it is time to change the size of the shoes. In addition, the children's brand also has the Super Leve (Super Light) model, made for sports, which weighs only 130 grams.

Boaonda also took their new collection to BFSHOW. The technological highlight of the company goes to the Maxisense insole, made out of polyurethane, in an exclusive composition, as stated by Cassio Romani, brand's manager. "Today one of our great differentials is our insole, which despite being used, always returns to its original state and absorbs up to 80% of the impact, which ends up helping the knee and ankle joints”. In addition, the brand also presents technologies of softness and grip, preventing slipping. 

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Finding the right shoe can be a challenge. Especially for people who have specific needs, such as a shoe adapted to the bunion or a sandal to work for many hours standing up. Always thinking of evolving and offering the best to the public, brands presented their new collections designed for greater foot care at the 2nd edition of BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday at the Transamerica Expo Center, in SP.

One such brand is Piccadilly, which brought about 300 new models to the fair. Among the main highlights are the new lines that bring greater comfort and health to the feet, such as Piccadilly Maxi, the only one with footwear technology certified by ANVISA. The special insole stimulates circulation and prevents varicose veins and swelling, relieving pain and eliminating toxins. The Spring/Summer collection also has the Hello Bem-Estar (Hello Well-being) line, which offers shoes for feet with special characteristics, such as fasciitis, bunion and spur; and the SPA line, which has a set of relaxing insoles that can be switched.

"The SPA line has a different technology. Each product comes with two insoles: one normal and one textured, which has relaxing and moisturizing properties. While you wear the shoe, it massages and moisturizes your foot. Ideal for those who spend the day on their feet or walk a lot, because at the end of the day you will feel as if you have not worn any shoes. Our lines show that it is possible to combine fashion and beauty with practicality, comfort and well-being”, comments Luciana Cantú, Piccadilly's Trade Marketing Coordinator.

Usa&Adapta (Wear&Adapt) is the big novelty of the Usaflex Summer collection. The line's insole reads the shape of the foot, cushioning the step and distributing the weight of the body. "Usa & Adapta shoes give the feeling of embracing the foot, united to a malleable sole, which really adapts to each step, giving the users a feeling of comfort. It is the main focus of our collection at the fair and attracted a lot of interest from buyers, especially for our carpet at the entrance to the stand, which is all made of the same material,” says Eduarda Dilkin, Trade Marketing Analyst at Usaflex.

The brand also brought three other special lines to this edition of BFSHOW, with technologies such as Gel Shock Absorber, Arcoflex - which helps those with a higher foot arch, adapting to the correct shape and preventing it from causing pain -, and Intensive Care – with insoles that put pressure on strategic points of the foot. Also on display was a new model for its EVA Poofy line, reinforcing the benefits of lightness, softness and durability, with a design that mixes classic style with a touch of glitter. “Our entire collection provides comfort and differentiated benefits, proving our proposal to combine fashion and well-being”, she concludes.

The BFSHOW took place between May 21 and 23, in São Paulo/SP, and brought together 318 Brazilian footwear brands. The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

As novas tendências foram apresentadas na BFSHOW. A feira trouxe também o espaço BFS Trends, com espaço de curadoria da Inspiramais e Fashion Directions

Uma moda fácil e descomplicada, mas com toque fashionista. Essa é a ideia que permeia as tendências para as coleções feminina de calçados e acessórios da Primavera/Verão 2024/2025. Entre as principais apostas estão matérias-primas rústicas, cores suaves e sapatos com solados e palmilhas que atuem para o conforto e bem-estar. Nos detalhes, enfeites e muito brilho para ressaltar qualquer look. Essas e outras tendências foram apresentadas na BFSHOW, principal feira calçadista do Brasil, realizada de 21 a 23 de maio, no Transamerica Expo Center, em São Paulo/ SP. 

BFS Trends

A feira contou com o espaço BFS Trends, que reuniu para os expositores e visitantes exemplos e insights do que será destaque na coleção Primavera/Verão. Amostras de cores, materiais e acabamentos integraram o local, um ponto de referência para quem quer estar por dentro das principais tendências da estação. A curadoria foi feita pelo Inspiramais e Fashion Directions. 

“Recortamos cinco temáticas que são bem importantes e trouxemos para a BFSHOW. Em parceria com o Fashion Directions, criamos um ambiente de tendências para auxiliar as empresas na criação de suas próximas coleções. Com o espaço BFS Trends, criamos um universo circular dessa informação para que as pessoas entendam que o sapato, e a moda no geral,  iniciam-se muito antes do produto final. Ele começa na escolha do componente, na escolha do detalhe do tecido e na construção dessa pesquisa”, afirma Marnei Carminatti, diretor de criação do Inspiramais.

O Inspiramais trabalha com uma metodologia de pirâmide, que divide os temas em três proporções. No topo da pirâmide, 10% representam a inovação, as tendências que geram valor. Na sequência, temos os 30% de inovação/tendência que já viraram realidade. Na base, os 60% que estão massificados e servem para servir de ponto de partida para as coleções. Seguindo essa linha, o BFS Trends está dividido com os cinco grandes pilares: Ancestral, Manualidade, Pragmatismo, Estimulante e Techform. 

O Techform (sportivity) aposta em utilitários, sneakers, mesh & nylon, gorpcore e futurismo. Estimulante (lady romance) traz maximalismos, delicadeza, flores, metalizados e cristais. Já o Pragmatismo (sartorial & pure) reúne minimalismo, clean, mules & slides, bico fino e elegante. No Ancestral (indie rebel) destaque para as fivelas e tachas, western, sedução, destroyed e denim explosion. Em Manualidade (wild & chic) estão reunidos tramados, terrosos, animalier, natural e tradição. “Denim Explosion é uma temática bem importante, que aparece bastante, tanto como cor do tom de azul quanto o material em si, e vai continuar para as próximas estações”, pontua Luana Savadintzky, consultora de moda e analista de tendências do Fashion Directions. 

“O nosso olhar é sempre mais voltado para o produto, permitindo que o comprador consiga interligar as referências de uma maneira fácil e comercial. Olhamos a tendência que está acontecendo agora, lá fora principalmente, e trazemos para o mercado latino-americano uma pesquisa mais aspiracional de uma forma bem comunicativa e fácil. No espaço BFS Trends eles têm todo apoio, não só para escolherem os produtos, mas também para montarem, para colocarem em exposição para o cliente dele, o consumidor final”, afirma Luana Lanzini, co-fundadora do Fashion Directions.

In practice

Os materiais naturais como palha e ráfia chegam com tudo na coleção feminina de calçados e acessórios da Primavera/Verão 2024/2025. Foi nesse minimalismo rústico e contemporâneo que a Dumond foi buscar inspiração. A nova coleção da marca, que atua há 30 anos no mercado de bolsas e calçados, traz a linha “natural chic”, com peças em cartela terrosa, animal print e materiais naturais. Entre as cores, destacam-se o damasco, o verde escuro, e os tons metalizados. 

Além dessas, as famosas candy colors, que dominaram as passarelas e os tapetes vermelhos em 2019, voltam a ocupar as vitrines. A coleção romântica da Dumond apresenta as cores em tom pastel em composição com tramas, tranças de ráfia e cordões. “Os modelos flats, mocassins e com saltos blocos são destaques da linha, além das já tradicionais sapatilhas da marca”, explica o estilista Helder Antônio da Silva. Ao todo, a Dumond apresentou mais de 100 modelos de sapato e 30 bolsas na BFSHOW.

Os tons mais claros estão presentes, ainda, nas bolsas da coleção Primavera 2024 da Colcci, expositora também do evento. Com mais de 40 modelos, a KE, empresa responsável pelo licenciamento da Colcci Bags, vai levar aos pavilhões a coleção Al Mare. “Exploramos tons como o azul cashmere e o amarelo cornish, inspirado na cor da areia da praia”, explica Melina Sanson, fashion designer da KE, que ajudou a desenvolver a coleção junto ao time de designers da Colcci.  

Outro ponto alto da coleção são as bolsas para a noite com muito brilho, que chegam às lojas em 4 diferentes modelos. As minibags também continuam como aposta. A tendência permanece forte nas passarelas internacionais e está presente na próxima estação, e funciona muito bem como um complemento da roupa. A da nova coleção da Colcci, como o nome diz, é bem pequena com medidas de 10x12x6″, explica Melina. 

O toque natural da marca chega por meio da nova shopping bag, feita com canvas e detalhes em poliuretano. “É uma peça coringa e atemporal, vai da praia ao urbano. Vai ser sucesso na temporada da Colcci Bags”, aposta a designer. 

A Brizza Arezzo traz para a próxima coleção flats e sandals em cores blushes, bold flowers em aplicações monocromáticas e uma estética solar e fun, destacada pela collab com a Smille, que estampa flatforms e sandálias. Outro lançamento da marca é a nova linha Marrocos Up, uma nova flatform em full EVA.

A estética faroeste e as aplicações vem forte nas marcas femininas da Grendene. “Trazemos a evolução dos brilhos, com a atualização de projetos de pedrarias e acabamentos acetinados, uma tendência que terá continuidade para o verão. Solados anatômicos e tratorados mais salientes estão presentes, além da tendência dos cabedais em “H”, impressa na coleção de acordo com o DNA de cada uma das nossas marcas. Na Grendha, trabalhamos com metais maximalistas e inspiração na joalheria. Em Zaxy, investimos em novas possibilidades de modelos estilo “Birken” e em sandálias e slides que bebem da tendência Western”, afirma Tarcila Carvalho, gerente de Design das marcas Grendha, Zaxy e Azaleia.

“Essa estação vem com uma aposta muito forte na rusticidade, mas com o brilho que a brasileira gosta. Na Dakota apostamos nessa mistura de materiais, que tem agradado muito os clientes nesse primeiro dia da BFSHOW”, conta Isabel Maldaner, gerente de Marketing da Dakota. Tamancos, papetes, metais em formas orgânicas e slim bags para serem usadas também no inverno – um produto atemporal. Nos tênis da marca, aposta por solas caixa e metal, além da logomania, com destaque para o logo da marca.

Já a nova coleção da Beira Rio lança mão de uma base assertiva e inteligente para o guarda-roupa das mulheres, girando em torno da tríade: moda, elegância e conforto. Entre os destaques estão sapatos com salto bloco, shapes arredondados, modelos cap toe, enfeites, laços e uma aparência full color. As papetes – febre do momento –, exibem palmilhas anatômicas, e estarão nas vitrines ao lado de flats, tamancos e thong sandals. Entre as cores, a aposta é pelo vermelho Radiant Red (WGSN), que marcou  eventos, desfiles e o street style, dando origem à tendência que tomou conta das redes sociais, o Pop of Red. Os tons Pale Yellow ou Celestial Yellow também marca presença nesse verão. 

Para a marca, os lançamentos abrem espaço para produções genuínas, que vão da beira-mar até composições urbanas, especialmente na companhia de itens funcionais como fechos de contato e fivelas.

E, para quebrar os padrões, a Vizzano propõe a estética “Wrong Shoe Theory”, que se tornou viral e trouxe aos feeds e runways a decisão de escolher um par de calçados que se oponha diametralmente à estética “combinandinha” do figurino, exemplificada por calças esportivas ou jorts arrematados por slingbacks, ou, ainda, slip dresses finalizados com tênis. No line-up da Vizzano está o azul, corporificado pela nuance Galactic Cobalt (WGSN) e o Sky Blue. O cinza é outro fashion player, abraçando a era do Groutfit (fusão dos termos grey e outfit), referindo-se ao dress code acinzentado head to toe (da cabeça aos pés). Entre os materiais, destaca-se o novo metalizado com textura de favos, estilizando escamas.

Na wishlist de bolsas, o match entre moda e portabilidade não passa despercebido: shape tote, alongada na horizontal, feita em Safiano – material que se assemelha ao linho –, com enfeite frontal imponente, monograma e área interna espaçosa. A opção meia lua (moon medium bag) tem aplicação frontal de fivelas e ilhós. Entram em cena também o modelo satchel e a shoulder bag (best-seller) que ganha releitura em tons pastel, como o amarelo manteiga (butter cream). A versão tote na cor Cherry Red conta com ótimo espaço interno.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP). Registre aqui seu interesse em participar.

The second edition of BFSHOW, footwear fair that took place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, generated optimism for the second half of sales in the footwear industry. With 318 exhibiting brands, the fair received more than 9 thousand people, among Brazilian buyers and from all continents of the world. The fair is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil.

The executive chairman of Abicalçados, Haroldo Ferreira, points out that the fair confirmed the positive growth projection for the sector throughout 2024. "This year, we have an estimate of growth between 0.9% and 2.2%. The success of the fair, both in negotiations with the domestic and foreign markets, make us more optimistic and close to the highest side of the range”, celebrates the leader. According to him, BFSHOW demonstrated the strength and unity of the Brazilian footwear sector. “I am sure that this sector, with all its power of resilience, has the potential to grow further. We need better conditions of competitiveness, because we are productive and competent in what we do. The accomplishment of BFSHOW proves this,” he added.

For the CEO of NürnbergMesse Brasil, João Paulo Picolo, the fair, in its second edition, is consolidated as the largest in the country. “We are not the ones who are saying it, it is the exhibitors, shopkeepers and importers present in it. The move of the fair to São Paulo, with a better infrastructure and facilitated logistics to receive thousands of buyers with comfort and convenience is a differential that is strengthening the event as one of the main in the world and giving due recognition to the Brazilian footwear industry”, he highlights. The executive also says that, on the first day alone, the fair beat all the visitation achieved in the first edition. “And it wasn't just volume, we've had quality. The people who came, came focused on business”, he evaluates.

Energy shot
The BFSHOW was a real energy shot for the national footwear industry, still very shaken by what is happening in Rio Grande do Sul, the largest exporter and second largest producer of footwear in Brazil. The keyword for the 56 Gaucho brands participating in the BFSHOW was resilience. With logistical difficulties, since Porto Alegre's airport was hit hard by the floods and is not expected to reopen until September, many came by alternative airports or even by buses and vans to São Paulo. “The Gaucho footwear sector showed a strength that impressed everyone here at BFSHOW. I am convinced that, by the end of May, more than 90% of footwear production in Rio Grande do Sul will be normalized”, projects the CEO of Abicalçados.

One of the Gaucho exhibitors is Sugar Shoes, from Picada Café / RS. Manufacturing the brands Coca-Cola Shoes, Diversão, Aramis and Street, the group was at the BFSHOW presenting its Spring-Summer collections. According to Director Rodaika Diel, the fair surprised positively, because in addition to lots of movement, it generated business on site with buyers from all over Brazil and part of the world. "Buyers praised, in addition to the products presented, the structure of the fair and the fact that it is located in São Paulo, which facilitates the logistics for the visit”, she evaluates. She also says that a large argentinian group, which had a scheduled visit to the factory and could not go due to flooding, was at the fair and closed business. “We are very happy and looking forward to the November edition”, she concludes.

Pampili, children's footwear industry from Birigui / SP, was also satisfied with the event. The company's International Business Coordinator, Lismeire da Silva Santos, hardly stopped serving buyers, especially from outside the country. "Looking at the international market retraction scenario, the fair becomes even more relevant and with results above expectations”, she says. According to her, the logistics of the fair, in São Paulo, greatly facilitated the visit of major international players. “We opened three new international markets here, Costa Rica, Chile and Yemen, in addition to receiving traditional customers, mainly from Latin America,” she says, stressing that the matchmaking job (service that crosses demand with product supply), carried out by Abicalçados, greatly facilitated negotiations, making BFSHOW an event with a total focus on business. The director of the company, Sergio Andreazzi, corroborates the professional's opinion, highlighting that the fair is recovering the prestige of the sector's national shows. “The second edition of BFSHOW took a step, a big step, compared to its first edition. I'm sure the next edition, in the New Anhembi, will be even better. We will be there and we will need an even larger space" he assesses.

Collective strength
At the collective stand of Nova Serrana, which brought together 60 brands from the footwear pole in Minas Gerais in a space of more than 1.2 thousand meters within the Transamerica Expo Center, Stir was another company satisfied with the results achieved, especially in the domestic market. “We've received a large number of visits from Brazilian buyers, mainly from the São Paulo market, which absorbs 45% of our sales,” says Conrado Lacerda, from the commercial department. According to him, the grouping of the Minas footwear location in a single space further enhanced participation. "At the next fair, we will have even more brands. Those who did not come, will want to come”, he concludes.

International markets
In addition to the great visitation of buyers from all regions of Brazil, BFSHOW had an expressive presence of importers from all continents. According to the promoter, there were more than 60 accredited countries. Through a joint effort carried out by Abicalçados, the Brazilian Export and Investment Promotion Agency (ApexBrasil) - through the Brazilian Footwear program - and NürnbergMesse Brasil, more than 150 international buyers from 98 groups were brought to Brazil. "Adding to the foreign buyers who came on their own, we should exceed three hundred importers,” says Abicalçados' Business and Relationship Manager, Letícia Sperb Masselli.

The buyer of the Armando Company Group from Kuwait, Daniel Krayem, points out that the fair united organization with new releases in accordance with the main trends in the world market. “We have made great contacts that will certainly generate future business. It was quite easy to find the shoes we needed because of the arrangement by segments”, he evaluates.

In the coming days, Abicalçados and NürnbergMesse Brasil will release the figures of the negotiations carried out by the buyers brought by BFSHOW.

Help RS
As it could not be otherwise, the fair was also the stage for solidarity with those affected by the floods in Rio Grande do Sul. The fair spread several totems with QR code to send PIX to the Movement Next Steps RS, that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

Move to SP
A fact quite celebrated during the second edition of BFSHOW, the coming to the capital of São Paulo became definitive. "The fair grew roots in São Paulo. In the next edition, the event will be even bigger, held in the New Anhembi District, a space that has received investment of more than R$ 500 million and is fully prepared to host an event of the magnitude of BFSHOW with comfort, security and facilitated logistics”, announces Picolo. The next edition of the fair takes place between November 11th and 13th, 2024.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

New trend captivates millions and has a significant impact on the sports shoe market

Running is the sport of the moment. The so-called “Running Era” has gained prominence on social networks and has involved thousands of people of different ages in the movement. Data prove this trend: according to the Brazilian Association of Street Running (ABCR), interest in the sport has grown in Brazil. In 2023, 150 thousand street races were held and there was a 13% increase in the number of participants compared to the previous year. The survey estimates that today there are 13 million runners in the country.

This trend is not only limited to the search for an active lifestyle and connected with urban trends, but mainly by raising awareness of the impacts on the health and well-being of practitioners. BFSHOW, the largest footwear fair in Brazil, held for the first time in São Paulo, presented the novelties and technologies for running shoes. The event began on Tuesday (May 21st) and will run until Thursday (May 23rd), at the Transamerica Expo Center.

Among the novelties is the new release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra. The model is the first super sneaker made in Brazil, which combines the most modern in technology and innovation in the world to democratize the Brazilian consumer's access to high performance sneakers.

The model has an unprecedented continuous carbon fiber plate, the Carbon G via Toray. Coated with liquid graphene, the material provides plate performance with 3 times greater propulsion and is 5 times more resistant when compared to short fibers. The midsole and insole are produced with the exclusive NT-X foam. The result is a lightweight shoe, which adheres to both dry and wet ground, giving more stability to the run. Despite being a high-performance sneaker, the brand reinforces that it caters to both professional and amateur runners.

In addition to the Vulcabras group's brand, Rep-play presented at the BFSHOW its new collection “Oo Esporte Nos Move” (Sport Moves Us), aimed at those who run in a lighter way, under 10 km. The new sneakers in the collection have an EVA sole, value the comfort of the athlete and are breathable. “Our shoes are super light and great for those who are starting to run,” says Rodrigo Lacerda, Commercial Manager of the brand. 

Lacerda also commented about the new era of the race: “We have noticed a much greater movement in the search for sports shoes over recent years because of this new trend and this has resulted in the growth of the company,” he celebrates. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.