Category: News

New trend captivates millions and has a significant impact on the sports shoe market

Running is the sport of the moment. The so-called “Running Era” has gained prominence on social networks and has involved thousands of people of different ages in the movement. Data prove this trend: according to the Brazilian Association of Street Running (ABCR), interest in the sport has grown in Brazil. In 2023, 150 thousand street races were held and there was a 13% increase in the number of participants compared to the previous year. The survey estimates that today there are 13 million runners in the country.

This trend is not only limited to the search for an active lifestyle and connected with urban trends, but mainly by raising awareness of the impacts on the health and well-being of practitioners. BFSHOW, the largest footwear fair in Brazil, held for the first time in São Paulo, presented the novelties and technologies for running shoes. The event began on Tuesday (May 21st) and will run until Thursday (May 23rd), at the Transamerica Expo Center.

Among the novelties is the new release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra. The model is the first super sneaker made in Brazil, which combines the most modern in technology and innovation in the world to democratize the Brazilian consumer's access to high performance sneakers.

The model has an unprecedented continuous carbon fiber plate, the Carbon G via Toray. Coated with liquid graphene, the material provides plate performance with 3 times greater propulsion and is 5 times more resistant when compared to short fibers. The midsole and insole are produced with the exclusive NT-X foam. The result is a lightweight shoe, which adheres to both dry and wet ground, giving more stability to the run. Despite being a high-performance sneaker, the brand reinforces that it caters to both professional and amateur runners.

In addition to the Vulcabras group's brand, Rep-play presented at the BFSHOW its new collection “Oo Esporte Nos Move” (Sport Moves Us), aimed at those who run in a lighter way, under 10 km. The new sneakers in the collection have an EVA sole, value the comfort of the athlete and are breathable. “Our shoes are super light and great for those who are starting to run,” says Rodrigo Lacerda, Commercial Manager of the brand. 

Lacerda also commented about the new era of the race: “We have noticed a much greater movement in the search for sports shoes over recent years because of this new trend and this has resulted in the growth of the company,” he celebrates. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Exhibitors at BFSHOW brought options for the aesthetic, with low-soled sneakers, loafers and pumps among the bets.

Pointed out as one of the main trends of the moment, tenniscore has been gaining the attention of the catwalks and the public. On TikTok, the hashtag #tenniscore has reached more than 6.5 million views. The new wave is leveraged by the pre-release of the film Challengers, starring Zendaya. In the feature, the character of the actress bets on outfits inspired by the universe of tennis. The aesthetic has been growing since the post-pandemic, when the practice of the sport gained more followers and the style gained the streets – and, today, the corridors of BFSHOW, the largest footwear fair in Brazil, which will be held until Thursday, in São Paulo.

According to retail analysis by WGSN, items associated with the term “tennis” grew by 7% per year in 2024. In general, tenniscore bets on a new version of preppy and quiet luxury, aesthetics that have been on the rise in recent months, but with the appeal of sports such as golf and tennis. On the feet, the choices range from low-soled sport sneakers, to loafers and pointed-toe pumps. BFSHOW exhibitors brought dozens of options for those who want to bet on the aesthetics. Bebecê's B/green line, for example, bets on sneakers that have the trend's look. With a low sole and pastel colors, reminiscent of natural nuances.

Boldness and romanticism mark tenniscore as well as Bottero's Spring/Summer collection. Present at the 2nd edition of BFSHOW, the brand brings vintage sneaker options, which return this season in white and animalier versions. For those who want to follow the trend, but vary the sneakers, the brand also brings options for pointed-toe ballerinas, pumps and chanels, with shapes that bring sensuality to the feet and more glamor to the sporty look.

Modare Ultraconforto's new collection is shaped by the sensoriality of well-being, masterfully balancing form and function – everything to do with tenniscore. In shoes, bets on materials such as quilting in earthy tones combine the aesthetics of the trend with the comfort provided by the brand's shoes, which bring in the Spring/Summer collection protective foams on the heel to firm the fit and massage spheres on the Reflex Sense insole (ideal for taking care of the discomforts caused by plantar fasciitis). The brand also brings loafers with personalized touches, with laser cut, buckles and studs adding a touch of modernity to the trend.

"At Modare Ultracomforto, the sporty models that dialogue with the aesthetics of the tenniscore trend coordinate, alongside, color charts in natural tones, with cream, off-white and caramel as protagonists. In addition, finishes such as knit, three-dimensional and super flexible mesh, soles with discreet elevation, bringing an urban appeal and technologies that amplify the sensoriality of well-being" add the brand's style team.

The former futsal player Falcão visited the stand of Topper, Brazilian brand of cleats, on Wednesday, (22), on the second day of the BFSHOW. The event, the largest footwear industry fair in the country, began on Tuesday (21/05) and will run until Thursday (23/5), at the Transamerica Expo Center.

During the visit, the former player greeted the audience and took pictures with fans. Falcão is a brand ambassador, who even has the cleat chancelled by the king, for being the favorite of the former athlete, MAESTRO PRO. “I am very happy to be part of Topper, a brand that sees not only men's but also women's football,” said the futsal star. New soccer cleats for both audiences were presented at BFSHOW, including shoes that can be worn both for playing soccer and for everyday life. 

The new models hit the stores in July. Falcão, considered the best player in the history of World futsal, was at the event alongside Kaynan Andrade, known as Meia Trocada, who plays for Santos' grassroots futsal team and is also a brand ambassador. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

In addition to data and projections of the national footwear industry, the press conference held today (22) at BFSHOW, in São Paulo/SP, highlighted the impact of floods for the sector in Rio Grande do Sul and the importance of defending the activity from unfair competition, especially the one imposed by international e-commerce platforms, which are currently exempt from import taxes on shipments of up to US$ 50.

The executive president of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, opened the meeting with national and international journalists highlighting the figures of the sector, which had a productive drop in 2023, of 2.3%, mainly impacted by the setback in exports, which went down 16.6% that year. For 2024, however, expectations are more positive. "In 2024, production should grow between 0.9% and 2.2%, pulled, once again, by the domestic market. Domestic consumption should increase between 2.4% and 3.8%, while exports should register the second consecutive drop, between 5% and 9.7%,” he said.

According to Ferreira, in addition to the international cooling environment, especially due to interest rates in the main economies, the normalization of freight prices - which has provided China's reinsertion into the international market - unfair competition with international e-commerce platforms has been impacting the activity. “We do not want benefits, we want to have parity of conditions to compete. Currently, the domestic industry pays cascading taxes, while these large platforms send their shipments of up to US$ 50 with full exemption from import tax. The fact has been harming the sector", he warned, stressing that the national footwear industry could grow much more domestically, were it not for this predatory competition, especially with Asian footwear. "We have the capacity to grow more, what we need is consumers for our products in the domestic market, flooded by Asian productions. We are exporting jobs, " he concluded.

The Abicalçados executive also spoke about the payroll exemption. After a long imbroglio with the Federal Government, which filed a lawsuit in the Brazilian Supreme Court to overturn the renewal of the measure, approved in the National Congress, an agreement was reached with the Ministry of Finance so that the collection of the payroll tax rate would continue to be suspended in 2024, starting to have hybrid collection in 2025, 2026 and 2027, and returning in full in 2028.

Success and move to SP
The commercial and visitation success of the second edition of BFSHOW and the move of the fair definitively to the capital of São Paulo was the theme of the speech of the CEO of NürnbergMesse Brasil, João Paulo Picolo. With more than 300 footwear brands from all over Brazil, which account for more than 80% of the national footwear production, BFSHOW is expected to receive more than 10 thousand people during its three days of realization (May 21st to 23rd). “BFSHOW shows the strength of the national footwear industry. Only on the first day (21), we received more than the entire audience registered in the first edition, in Porto Alegre/RS”, he celebrated.

The CEO also stressed the sustainability of the event, since most of the waste generated, which can be recycled, will be reused. "Waste management is a current concern at NürnbergMesse Brasil in all its 14 events in Brazil,” he added. Picolo also announced the move of the fair to São Paulo. "Logistics is much improved. The next edition of the Fair will be held between November 11th and 13th, this time in the New Anhembi District, in São Paulo”, he announced.

Pride and announcement
The Business Director of the Brazilian Agency for Export and Investment Promotion (ApexBrasil), Ana Repezza, highlighted the pride of supporting BFSHOW, which is expected to receive more than 300 international buyers from 60 countries. “We have a long-standing partnership with Abicalçados, through Brazilian Footwear, and I must say how proud we are, because it is a prominent project in the Agency,” she said. About the fair, the director said that she talked with many exhibitors and buyers. “People are impressed with the organization and especially with the resilience of the Gaucho brands, which even affected by the floods made a point of being present”, she pointed out.

Ana also announced a contribution of R$ 11 million for micro and small companies affected by the climate catastrophe in Rio Grande do Sul. "In the coming days, ApexBrasil will publish a normative instruction to help companies in commercial actions for export, in the purchase of machinery and raw materials,” she said.

Entrepreneurs
Collective construction of the national footwear sector, BFSHOW was attended by entrepreneurs from different footwear regions and segments in their meeting with the press. Pedro Bartelle, CEO of Vulcabras, Ana Carolina Grings, vice president of Piccadilly; Junior SIlva, Director of Chromic Femme; Maria Colli, president of Pampili; Sergio Bocayuva, CEO of Usaflex; and Giuliano Spinelli, director of PG4 Galleria.
 

Solidarity
In addition to business and networking, exhibitors, shopkeepers and importers who visit BFSHOW can help people affected by the floods by engaging in the Next Steps RS Movement, created by Abicalçados in partnership with entities in the footwear production chain and entrepreneurs in the sector. At the fair, there are several totems with QR code to send PIX to the Movement that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

Stands of companies of all sizes and segments full have surprised even the most optimistic people on the first day (21) of the 2nd edition of BFSHOW, which takes place until next Thursday (23) at the Transamerica Expo Center, in São Paulo/SP. With more than 300 exhibiting brands, the fair is the largest in Brazil and launches, in this edition, the Spring/Summer collections, responsible for 70% of sales in the national footwear industry. The exhibition is a realization of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil. 

The executive president of Abicalçados, Haroldo Ferreira, points out that, more than an expressive visitation, the event had an assertive audience. “BFSHOW has a perfect date to supply retailers right after Mother's Day, the most profitable date for shoe retail,” he points out, noting that the buying public closed orders on the first day of the event. "The results will be added up at the end of the fair, but we can already say that they will be much higher than those recorded in the first edition of the fair. The quality of the audience, with purchasing decision power, encouraged the exhibitors", adds the executive. 

This is the same assessment as the CEO of NürnbergMesse Brasil, João Paulo Picolo. “BFSHOW, in its second edition, is already the largest fair in Brazil, including exhibitors from all major footwear poles, segments and sizes. We are excited for the next two days”, comments Picolo, highlighting that the expectation is quite positive, especially with regard to sales in the domestic market, which is expected to grow between 2.2% and 3.4% in 2024, according to data from Abicalçados.  

Exhibitors

The Marketing Director of Kidy, children's footwear industry of Birigui/SP, João Gava, points out that the visitation of the first day was “much higher than in the first edition”. According to him, the fact demonstrates that the fair is on the right track. We are confident that the second day will continue to be excellent, with more customers coming to the children's sector, both from the domestic and international markets,” he foresees. 

Pedro Bartelle, CEO of Vulcabras, points out that the company is satisfied with the visits and strengthening relationships with the Brazilian and international markets. “We are present at the fair with our three brands, Olympikus, Mizuno and Under Armour. In addition to presenting our newest releases, which have the latest in technology and innovation, we are also showing the strength of the footwear industry and the Gaucho people, who even impacted by the floods are present here at the fair. Participating in the second edition of the event allows us to strengthen relationships with our customers and partners”, he evaluates. 

For the Sales and Marketing Director of Calçados Beira Rio, Maribel Silva, the fair started in a very satisfactory way, with great visitation from traditional and new customers. According to her, the positive start points out that the company is on the right track, with collections approved by the market. “We are very pleased with the beggining of the fair, with the start of our second half sales. We are receiving visits from several Brazilian states and the world, and we have already closed important deals both in the domestic market and in exports”, she says. 

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

International presence

In addition to thousands of buyers from all over Brazil, BFSHOW is receiving importers from 98 international groups from 31 countries, and all continents. The visitation is being supported by joint projects of Abicalçados, ApexBrasil and NürnbergMesse Brasil.

Help RS

As it could not be otherwise, the fair is also the stage for solidarity with the people affected by the floods that have plagued Rio Grande do Sul since the beginning of May. BFSHOW has donation collection points for those affected and totems with QR code to send out pix for the Next Steps RS Movement, which will raise financial resources that will be directed to the restructuring of the living conditions of impacted footwear families.

Collab Voices + Ana Hickmann focuses on minimalism and values sustainability

The Voices Culture brand presented this Tuesday, (21), its new Spring/Summer 2025 collection in partnership with TV hostess and entrepreneur Ana Hickmann. The collection, entitled Voices + Ana Hickmann, was presented at BFSHOW, the largest footwear fair in the country, held for the first time in São Paulo. The event, which began today, runs through Thursday at the Transamerica Expo Center.

With a focus on sustainability and always valuing “less fast, more fashion”, the partnership between the hostess and the brand presents products made from recycled pet bottle and with vibrant colors, such as green, orange, pink and yellow. The new line, focusing on flats and slides, also has products with animal print, punk style and silver details. animal print, estilo punk e detalhes em prata. 

The collection has already begun to be sold in Europe and arrives in Brazilian stores in August. “I am passionate about new models, focusing a lot on ‘less is more’, and with each collection we have shown more of that,” said Ana Hickmann, during her participation in the event.

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About AbicalçadosAbicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

A sustentabilidade é uma das principais pautas da indústria calçadista brasileira. Conta com iniciativas que vão desde o descarte correto dos resíduos de produção e o uso de materiais reciclados, como coco e bambu, até produções feitas 100% com energia solar. Compromisso com o meio ambiente que reflete também na organização da BFSHOW, maior feira do setor no Brasil, realizada entre os dias 21 e 23 de maio, no Transamerica Expo Center, em São Paulo.

O evento, realizado pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizado pela NürnbergMesse Brasil, espera dar o destino correto a aproximadamente 25 toneladas de lixo gerado dentro dos pavilhões. Antes mesmo de virar lei no Estado de São Paulo, a NürnbergMesse Brasil foi pioneira no país em promover a destinação correta dos resíduos de suas feiras de negócios. Um projeto iniciado em 2023, que apoia cooperativas de reciclagem e a economia circular. Nas sete grandes exposições promovidas pela empresa no ano passado, 107 toneladas de lixo foram destinadas para reciclagem. Pela iniciativa, tudo é reciclado dentro da feira, exceto os materiais orgânicos. São reaproveitados desde lixo seco de estandes e restaurantes até madeiras, carpetes, papéis, sinalizações, entre outros.

Com mais de 280 marcas expositoras confirmadas, a BFSHOW, que está em sua segunda edição, sendo a primeira realizada em São Paulo/SP, também buscará estimular expositores e visitantes a se engajarem nas causas ESG. Por isso, vai aproveitar o evento para calcular todo o gasto de carbono tanto da operação da feira quanto de expositores. “Precisamos mapear toda a cadeia para entender como esse primeiro evento em São Paulo vai funcionar. Assim, na próxima edição, em novembro deste ano, a Abicalçados e a NürnbergMesse Brasil vão se comprometer a compensar a pegada de carbono gerada pela operação da feira e convidar os expositores a fazerem o mesmo em seus estandes”, explica Caroline Guedes, coordenadora operacional de ESG da NürnbergMesse Brasil.

A empresa organizadora também terá uma portaria própria dentro do pavilhão para calcular dados de quantos caminhões serão usados, quanto eles pesam e a quantidade de funcionários envolvidos.

Para essa edição de maio, os expositores que quiserem já compensar as pegadas de carbono pela participação na feira poderão adquirir o selo Responsabilidade Compartilhada Nürnberg. Baseada na ISO 20121, é uma certificação para eventos sustentáveis. O selo pode inclusive ser usado nos relatórios de ESG das empresas. Já para a próxima edição, a organização prevê incluir no cálculo a pegada de carbono do público do evento. “Convidaremos o visitante, de forma voluntária, a entrar também nessa empreitada com a gente, nos ajudando nesse cálculo. Disponibilizamos no momento do credenciamento prévio e na saída do evento um formulário digital, onde ele vai preencher o local de partida, quantos dias participou da feira, se esteve acompanhado, entre outras informações”, complementa Caroline.

ARENA DE SUSTENTABILIDADE
Para apoiar ainda mais a causa e dar visibilidade a produções feitas de forma sustentável pela indústria calçadista, o evento criou o espaço Arena de Sustentabilidade, uma vitrine que destacará a exposição BFSHOW Calçados Sustentáveis e a certificação Origem Sustentável, única no mundo que chancela empresas de toda a cadeia em suas ações de ESG. “Unimos em um espaço da feira iniciativas de conteúdo para o público conhecer mais sobre a certificação Origem Sustentável, e conhecer, também, dez empresas com calçados feitos de materiais sustentáveis” , adianta o gerente de Marketing e Estratégia da Abicalçados, Cristian Schlindwein.

SOCIAL
Na última semana o Brasil acompanhou e se solidarizou com a tragédia que atingiu a maior parte do Estado do Rio Grande do Sul. As enchentes na região afetaram milhões de pessoas, causando perda de vidas e prejuízos em todos os setores da economia. Um deles é o calçadista – o polo do RS representa 24% da produção de calçados do Brasil, somando 1,8 mil empresas produtoras que empregam, diretamente, mais de 85 mil pessoas. Nesse momento, a próxima edição da BFSHOW terá um papel ainda mais relevante para as indústrias gaúchas, sendo fundamental para a continuidade desses negócios e, consequentemente, a manutenção de emprego e renda para as famílias atingidas pela catástrofe.

O evento contará com pontos de coleta de doações aos atingidos, não apenas em maio, mas também na edição de novembro. Outros eventos organizados pela NürnbergMesse Brasil durante o ano também receberão donativos. Além disso, a organização vem ajudando as empresas atingidas e fazendo doações de água, colchões e kits de limpeza. A Abicalçados, ao lado das entidades da cadeia, da Assintecal, do CICB, e de empresários, ainda encabeça um grande movimento de recuperação da cadeia calçadista do Estado. A ação, chamada Movimento Próximos Passos RS, captará recursos financeiros que serão direcionados à reestruturação das condições de vida das famílias calçadistas impactadas.

Outra ação social do evento será a inclusão: 10% das vagas na organização do evento serão destinadas à mão de obra social. Cerca de 320 pessoas trabalharão na organização e manutenção da feira. “Parte desses trabalhadores virá de uma parceria com a Apae Brasil, onde parte do receptivo do Hospitality Class, um espaço exclusivo para promover o encontro entre executivos do setor, será composto por pessoas com deficiência. Essa ação garante maior diversidade e inclusão no staff da BFSHOW”, afirma a especialista da NürnbergMesse Brasil.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

The 2nd edition of the BFSHOW fair, which takes place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, brings great expectations to the national footwear sector. The largest footwear fair in the country, the fair will bring together more than 300 brands that should receive an estimated visitation of more than 10 thousand people, from Brazil and abroad. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil,

Good business expectations are driven primarily by three factors. Abicalçados' estimate of domestic market growth between 2.4% and 3.8% throughout 2024, and the fact that it is the only footwear fair on the period immediately after Mother's Day, the main national date for footwear retail, and for launching summer collections, responsible for 70% of the industry's sales in the sector. In the first edition, held in November last year, there were more than R$ 315 million in business with the foreign market alone. This year, the value should be exceeded by the listed factors. "Expectations are quite positive. We are feeling the industry and retail excited for the event and very willing to make the wheel turn again, especially due to the crisis generated by the climate catastrophe in Rio Grande do Sul”, comments the executive president of Abicalçados, Haroldo Ferreira. According to him, the fair, which was born focused on the desires of the sector's market, even heard from companies affected by the floods in Rio Grande do Sul, who chose to participate in the fair even in the midst of difficulties as a way to generate business and preserve jobs. “We have cases of Gaucho companies that canceled the participation and uncanceled it, because they understood the importance of the event at this time”, he concludes.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, highlights the growth of the event, which in its second edition already became the main one for the footwear sector in the country. "It is a reason for pride for NürnbergMesse Brasil to be part of this ambitious project by Abicalçados, which has been uniting the footwear industry in Brazil", he highlights.

Optimistic exhibitors
One of the companies that are confirmed at BFSHOW is Grendene. The commercial director of the footwear company, Paulo Barth, points out that expectations for the fair are quite positive. “We believe that we will have a very significant number of customers visiting the fair, both from the domestic market and from the foreign market”, he predicts. According to him, the show, also due to the fact that it has confirmed large suppliers, should attract the attention of the main players in the market, being a relevant opportunity for the presentation of Summer collections, the most important one for Grendene. “The second semester is historically our most representative semester and we have a very positive expectation for the business we will carry out during BFSHOW”, highlights the director, adding that, in addition to the hot season's collections, the company will offer high-turnover products for prompt delivery.

With confirmed presence at BFSHOW, Petite Jolie is another company that will launch its summer products at the footwear fair held by Abicalçados. “We need to be where the customers are and our expectation is that they will be, largely, at the BFSHOW. In addition, participating in this moment, in which we have the possibility of seeing a new great fair performing in the city of São Paulo is very important for our visibility”, comments the National Commercial Manager of Petite Jolie, Ruy Ferreira. For BFSHOW, the shoemaker will take the entire team of regional representatives to welcome the shopkeepers. “The fair marks the presentation of the brand's Summer I collection, so the client will find all the novelties related to trends and colors of the most joyful season of the year,” says the director.

International presence
From the foreign market, at least 98 international groups from 31 countries are confirmed at BFSHOW, through the Brazilian Footwear Buyer Project, a program to support footwear exports maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), and the Buyer Program, carried out by BFSHOW. Significant volume is expected with buyers from Argentina, Bolivia, Botswana, Chile, Colombia , Costa Rica, Dominican Republic, Ecuador, Egypt, El Salvador, Germany, Guatemala, Kuwait, Lebanon, Libya, Mozambique, Panama, Paraguay, Peru, Philippines, Portugal, Russia, Saudi Arabia, Serbia, Suriname, Tanzania, Tunisia, United Arab Emirates, Spain, United States and Uruguay.

During the BFSHOW, in addition to the buyers brought in a joint effort between Abicalçados, ApexBrasil and NürnbergMesse Brasil, the national footwear will be appreciated by thousands of other foreign visitors who will come on their own. According to NürnbergMesse Brasil, there are already more than 60 accredited countries.

Sustainable event
The Brazilian footwear show could not ignore sustainability, a theme in which the national industry of the sector is an international reference. During the fair, initiatives ranging from the correct disposal of production waste and the use of recycled materials such as coconut and bamboo, to productions made 100% with solar energy, will be present. According to NürnbergMesse Brasil, the estimate is to give the environmentally correct destination to tens of tons of waste that will be generated within the pavilions of the Transamerica Expo Center.

Even before becoming a law in the state of São Paulo, NürnbergMesse Brasil was a pioneer in the country in promoting the correct disposal of waste from its trade fairs. A project that begun in 2023, which supports recycling cooperatives and the circular economy. In the seven major exhibitions promoted by the company last year, 107 tons of garbage were allocated for recycling. Through the initiative, everything is recycled within the fair, except organic materials. They are reused from dry waste from stands and restaurants to wood, carpet, paper, signage, among others.

Solidarity with RS
Since the beginning of May, the floods in Rio Grande do Sul have generated a wave of solidarity. With the aim of supporting people affected by the climate catastrophe, BFSHOW will have donation collection points for those affected, not only in May, but also in its November edition, also in São Paulo. In addition, the organization has already been helping the affected companies and making donations of water, mattresses and cleaning kits and is a supporter of the Next Steps RS Movement, carried out by Abicalçados and entities in the footwear production chain. The action will raise financial resources that will be directed to the restructuring of the living conditions of the impacted footwear families.

SERVICE

BFSHOW
Date: May 21-23
Location: Transamerica Expo Center, in São Paulo / SP
Accreditation: www.bfshow.com.br www.bfshow.com.br
Mapa da feira: Baixe aqui

Faced with the impacts caused by the greatest climate tragedy in Rio Grande do Sul, a location that represents 24% of Brazil's footwear production, we are committed to strengthening the movement for the rebuilding of communities and industry in the regions affected by the floods. Currently, Rio Grande do Sul has more than 1.8 thousand footwear producing companies that directly employ more than 85 thousand people.

The teams of the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, as organizers of the BFSHOW, dedicated time in recent days to listen to and welcome the exhibitors, especially those located in the affected areas. The fair at this time has an even more relevant role for the industries in Rio Grande do Sul, being fundamental for the continuity of these businesses and, consequently, the maintenance of employment and income for families affected by the catastrophe. BFSHOW will be held between May 21st and 23rd at the Transamerica Expo Center, in São Paulo/SP, where all exhibiting brands, including the affected ones from Rio Grande do Sul, will be presenting their Spring/Summer collections.

Meet some of the initiatives that Abicalçados and NürnbergMesse Brasil have been working on:

- Contact and welcoming of affected companies
- Contacto y recepción de empresas afectadas

- Donations to affected families:
Abicalçados and NürnbergMesse Brasil are donating water, mattresses and cleaning kits.

- Articulation of resources and credit lines with government:
As a representative of the sector, Abicalçados has already formally requested support to the affected footwear regions through the fund raised by the state government.

- Fundraising campaign during the BFSHOW
BFSHOW and other events organized by NürnbergMesse Brasil will be donation collection points throughout the year.

- Creation of the Next Steps RS Movement
Abicalçados, Assintecal and CICB are leading a major movement to recover the footwear chain of the affected region. The action will raise financial resources that will be directed to the restructuring of the living conditions of the impacted footwear families.

Each of us - manufacturers, retailers, representatives, suppliers - is essential to continue moving the footwear economy in Brazil and in the world.

With companies of all sizes, niches and Brazilian footwear poles, the 2nd edition of BFSHOW, which takes place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, already has more than 270 confirmed brands that account for about 80% of the footwear industry's annual production (over 900 million pairs). The largest national fair in the sector has its accreditation open on the website www.bfshow.com.br, where the list of confirmed brands is also available.

At the same time that it brings confirmed giants, such as Alpargatas, Calçados Beira Rio, Grendene and Vulcabras, the fair will have micro and small companies with great potential for growth in collective spaces. One of those already confirmed is the Estação Moda RS, carried out by the Brazilian Service for Support to Micro and Small Companies in the State (Sebrae/RS). In total, 15 Gaucho footwear brands from different segments and niches are already confirmed. The Regional Manager of Sebrae Sinos, Caí and Paranhana, Marco Copetti, points out that participation generates good expectations. “The presence of these companies in an event the size of BFSHOW, more than generating business, helps in the adoption of development strategies, in terms of trends, prices, products, among other attributes,” he says. According to him, BFSHOW is aligned with the need to renew and strengthen the trade fair segment, which is very relevant to the activity.

The largest producer of men's shoes, the Franca/SP pole has also reserved its collective space. Today with 10 confirmed companies, the footwear from Franca will be at BFSHOW. The president of the Union of Footwear Industries of Franca (Sindifranca), João Carlos Brigagão, points out that the exhibition is the “realization of an old dream of the sector”. “The largest domestic industry outside Asia needed to have its own trade fair, focused on exactly what matters most: good domestic and international business,” he says. According to him, the move of the exhibition to São Paulo, “the heart of Latin America”, brings great expectations for the exhibiting companies. "Our expectations are high and we have no doubt that they will be exceeded,” concludes Brigagão.

Industry advocacy
In addition to the differential of being a fair totally focused on business, with transparency and focus on the well-being of exhibitors and shopkeepers, BFSHOW is a tool in defense of the activity, since the resources generated by the Ffair will be reinvested in sector development actions through its class association. "Abicalçados acts in defense of the sector and this was the case in the first edition, in Porto Alegre/RS, when we received great feedback. Naturally, the consolidation of this event as the main sector fair is unquestionable and expectations are even higher for the next edition, in São Paulo”, comments the president of the Union of the Jaú Footwear Industry (Sindicalçados Jaú), Luis Felipe Rodomonte de Souza. For the director, within a challenging context that Brazilian footwear is going through, participation in BFSHOW becomes even more important for companies to find new channels of relationship with the market. Currently, eight companies are confirmed in the Jaú collective.

Nova Serrana stepping up
The second edition of BFSHOW will have a space dedicated to Nova Serrana Fair and Fashion, which already has 37 brands of the footwear pole of Nova Serrana confirmed in more than 700sqm. Promoted by the Intermunicipal Union of Footwear Industries of Nova Serrana (Sindinova), the space provides a showcase for the quality and diversity of products manufactured in the region. “With its expertise recognized in the national and international scene, companies in Nova Serrana have the opportunity to exhibit their collections and boost business,” said Ronaldo Lacerda, president of Sindinova. According to him, the fact that the fair is held by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, guarantees the greater scope of the poles represented in the event, which does not occur in regionalized fairs. “The fair's move to São Paulo will certainly generate a lot of business, because BFSHOW will be strengthened by its proximity to the largest consumer market for footwear in Brazil, which is in the Southeast region,” projects the director, stressing that BFSHOW is the legitimate “win-win” process, since it will be fundamental for exhibitors and will also facilitate the purchase by Brazilian retailers and importers.

Second edition
After a successful first edition, in Porto Alegre / RS, BFSHOW moves to São Paulo due to a market need. The fair was created by the market and with full guidance to its wishes. Thus, the Abicalçados Fair Committee decided to move the event to São Paulo due to the greater logistical ease for the presence of national and international buyers.

According to Abicalçados, expectations are quite positive, taking into account that the BFSHOW in May will present Spring-Summer collections, which represent more than 70% of sales in the national footwear industry.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.