Category: News

Unveiled exclusively at BFSHOW in São Paulo, the new footwear collections combine comfort, style, and technology to promote healthier walking

The sports footwear market continues to grow at a fast pace, driven by constant innovation. At the latest edition of BFSHOW — the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil — renowned brands unveiled new collections that combine technology, design, and functionality to meet the needs of consumers who are increasingly focused on everyday well-being.

Among the main highlights, one standout collaboration drew special attention: Topper, joined by futsal legend Falcão, presented new models from the line endorsed by the former athlete. The star’s favorite soccer cleats is the Maestro, which reflects his successful career on the court. “I’ve been with the brand for five years now, and the positive feedback on the products bearing my name just keeps growing,” the icon says.

For running and high-intensity training enthusiasts, Lynd’s highlight is the Y Flash line, featuring models with a modern look and performance-driven design. “Our brand is focused on training and running. We developed a unisex model to meet the needs of both women and men, and the Y Flash line delivers speed, comfort, and stability with every step,” says Ronaldo Lacerda, the company’s Commercial Director.

For those seeking versatility, Mormaii’s upcoming unisex Sportwear line is set to impress. Launching in September, the collection features EVA midsoles, rubber outsoles, and proprietary technologies that ensure lightweight comfort. “It’s a line with a distinct identity that resonates with people who are always on the move — from beginner runners to seasoned athletes,” explains Adriano Vieira, the brand’s Commercial Manager.

Whether for training, competing, or simply stepping out in style, the new launches presented at BFSHOW prove that sports and fashion go hand in hand—or foot in foot. “The event strengthens the connection between buyers and brands. With each edition, I’m impressed by the innovations and trends we discover and can bring to the consumer,” concludes soccer icon Falcão.

At BFSHOW, exhibitors are betting big on flip-flops and flats featuring colors and designs that celebrate Brazilian identity

The most national footwear in the world will reinforce its Brazilian identity in the Spring-Summer 2025/2026 season. Tropical prints, bold shades like neon green and flag green, and waterproof materials were among the top trends showcased by exhibitors at the 4th edition of BFSHOW — the biggest footwear tradeshow in Latin America. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, running through Wednesday (May 21) at Distrito Anhembi in São Paulo/Brazil

Fruits and palm trees, natural weaves, and tortoiseshell prints are some of the highlights from Ipanema for the upcoming season. “In our classic flip-flop models, we’re bringing animal prints, romantic themes with flowers and pets… The demand, especially for the Super Nova line, has been very strong at the trade show. We’re excited and receiving great feedback from clients,” says Daiane Fischer, Ipanema’s Marketing and Communication Manager. Another key bet for the brand is the Comfy Club collection, which focuses on modern comfort through a mix of materials, including injected soles, EVA insoles, and a variety of heel heights.

From the Coast to the Amazon

Tropical Brasil, from Juazeiro do Norte (CE), found inspiration in the world’s largest tropical rainforest for its new collection. “Our Amazon flows down through the country and branches out within Brazil, bringing various elements of Brazilian identity and our originality to the line of round, slim, square-toe flip-flops and clogs,” says Alice Rodrigues, from the Development team at Tropical Brasil and the author of the brand’s original prints.

Another exhibitor betting on prints is Linus, from São Paulo (SP). The brand is known for its anatomical, sustainable sandals inspired by the Birkenstock model. With six years on the market, the company chose BFSHOW to debut its first leopard-print sandal — in addition to its classic color palette, featuring soft pastel shades of yellow, blue, and beige. “We’re a timeless, genderless, and sustainable footwear brand. Launching our first print here is something we’re truly proud of. Being able to present it to our partners during our debut at BFSHOW, alongside brands we admire, is a great joy,” says Matheus de Arruda, Sales Supervisor at Linus, who also highlights that the products are made with 80% renewable-source materials. Concerned about waste, the brand also offers a recycling program that turns used sandals into gym mats, playground impact-absorbing panels, and more.

Focused on men's styles, Itapuã — from Cachoeiro do Itapemirim (ES) — unveiled its Sports Sandal line at BFSHOW. Designed for consumers looking for modern, comfortable flip-flops to wear before and after physical activities, the collection marks a shift from the brand’s flagship line, Urban. “In this collection, unlike our main line, we’re not using leather but alternative materials that can get wet. We’re betting on these sandals for lifestyle moments — whether before hitting the gym or the soccer field, or for a casual outing,” says Tatiana Ritzel, fashion consultant and designer at Itapuã, and partner at Estúdio Compor. She also highlights that the best-selling Gávea line features lightweight EVA flip-flops with anatomical insoles.

Brazilian brands unveil creative and functional solutions for the modern man’s wardrobe

Footwear continues to play a central role in men’s wardrobes, moving effortlessly between casual and sophisticated styles. According to the Fashion Consumption in Brazil survey conducted by Opinion Box, the country currently ranks 9th in the global fashion market—and one statistic stands out: 51% of consumers report that footwear is the most frequently purchased item. Consumo de Moda no Brasil, realizada pela Opinion Box, o país ocupa hoje a 9ª posição no ranking global do setor – e um dado chama a atenção: 51% dos consumidores apontam os calçados como os itens mais adquiridos.

With an eye on this consumer behavior and the growing demand for comfort, practicality, and design, brands exhibiting at BFSHOW—the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—are betting on innovative technologies for the upcoming season.

Check out five standout trends that combine performance and personality for the men’s segment:

1. Hands-Free Wear

Democrata introduces the Pace line—starring Brazilian actor Cauã Reymond—featuring a groundbreaking innovation among national brands: the Calce Fácil (Easy Fit) technology, which allows the sneakers to be put on without using your hands.

“This collection is one of the highlights of this edition. Designed specifically for the male audience, it offers a functional and innovative solution aimed at making everyday life easier—a concept still unprecedented among Brazilian brands,” says Breno Cintra, Marketing and Product Director at Democrata.

2. 2. Sneakers That Reflect Your Identity

Known for its bold and urban style, Cavalera introduces sneakers that serve as true canvases for self-expression. The highlight is a line of customizable sneakers, featuring vibrant aesthetics and neon details, designed to be painted and personalized by the customer.

“As a brand born from rock’n’roll, we seek a strong connection with music and art, channeling attitude and authenticity into every pair—with a distinct touch of our essence,” says Paulo Geminiano, Commercial Manager at Cavalera.

3. 3. Smart Ventilation

Ferracini is investing in well-being with its Dry technology—an internal ventilation system featuring an intelligent valve built into the sole. The solution helps regulate temperature and moisture, keeping feet cool and healthy even after long hours of wear.

4. 4. Extreme Lightness

Also developed by Ferracini, Fly technology reduces footwear weight by up to 35%. The enhanced lightness improves the wearing experience and offers greater freedom of movement—ideal for fast-paced routines.

5. 5. Outdoor-Inspired Design

Making its debut at BFSHOW, Bradok unveils a men’s line geared toward outdoor adventures, featuring boots and high-tops equipped with GripMaxx technology—a solution developed to deliver enhanced grip on trails and uneven terrain.

“In this collection, we combine performance and durability through the use of water-repellent leather, waterproof membranes, and sealed seams, ensuring greater traction and stability on rugged surfaces,” explains Flamarion Benate, from Bradok’s marketing team.

With concepts that blend innovation, style, and functionality, the men’s launches showcased at BFSHOW reaffirm the dynamism of Brazil’s footwear industry—an industry increasingly in tune with the profile of a demanding and trend-savvy consumer.

Com crescimento de 4,3% na sua produção em 2024, a indústria calçadista brasileira ultrapassou os números registrados na pré-pandemia, em 2019, alcançando mais de 929 milhões de pares produzidos. O dado foi apresentado na coletiva de imprensa realizada hoje (20) na BFSHOW, feira calçadista que acontece no Distrito Anhembi, em São Paulo/SP, entre os dias 19 e 21 de maio. 

Na oportunidade, em que também foi lançado o Relatório Indústria de Calçados – Brasil 2025, publicado pela Associação Brasileira das Indústrias de Calçados (Abicalçados), o presidente-executivo da entidade calçadista, Haroldo Ferreira, destacou as projeções para o ano. Segundo ele, em 2025, a indústria deve crescer entre 1,4% e 2,2%, chegando ao maior volume de calçados produzidos em 11 anos (entre 942,5 milhões e 949,9 milhões de pares produzidos). “A BFSHOW vem mostrando que chegaremos a esses números, que devem ser impulsionados, principalmente, pelas exportações, que devem crescer entre 2,1% e 5,2% ao longo do ano”, projetou. Já o consumo interno, que foi o motor do crescimento no ano passado, quando cresceu 8,4%, deve crescer menos. Ferreira frisou que, no primeiro trimestre de 2025, o crescimento da produção ficou em torno de 1%, ainda abaixo da banda projetada. “Porém, nos próximos meses devemos registrar um incremento mais significativo”, disse. 

Estados Unidos

O executivo da Abicalçados destacou que as projeções mais otimistas levam em consideração reflexos da guerra tributária entre Estados Unidos e China, que tem feito com que compradores norte-americanos busquem mais o mercado brasileiro. “Embora tudo possa mudar, bastando um canetaço de Trump, existe uma instabilidade no mercado e os compradores dos Estados Unidos vêm buscando fornecedores alternativos aos chineses”, explicou, ressaltando a presença de muitos compradores norte-americanos na BFSHOW. 

Importações

“Mas nem todas as notícias são positivas”. Dessa forma Ferreira introduziu um tema que tem preocupado a indústria calçadista nacional: as importações. Segundo ele, com a guerra comercial em curso, os exportadores chineses vêm buscando “desovar” sua produção em mercados que não o norte-americano, inundando não somente mercados cativos para o calçado brasileiro no exterior, mas o próprio mercado interno. “No primeiro quadrimestre, as importações alcançaram 16,6 milhões de pares, 28% mais do que no mesmo período do ano passado. Desses, a maior parte são provenientes da China, Vietnã e Indonésia”, comentou. 

Para conter o problema da invasão de calçados asiáticos, o dirigente da Abicalçados frisou que a entidade vem trabalhando com o Governo Federal para o aperfeiçoamento de mecanismos de defesa comercial, como as cotas de importação. Conforme levantamento da Inteligência de Mercado da Abicalçados, a cada 1 milhão de pares importados são perdidas, ou deixadas de serem criadas, 2,2 mil vagas na indústria calçadista brasileira. “É um problema muito sério e que vem sendo trabalho no âmbito federal”, concluiu. 

Números da feira

O CEO da NürnbergMesse Brasil, João Paulo Picolo, destacou o crescimento da BFSHOW, que na sua quarta edição já é a maior feira calçadista da América Latina. “Nesta edição, tivemos um crescimento de 30%, com um espaço total de 32 mil metros quadrados e mais de 350 marcas brasileiras. Já o pré-credenciamento de visitantes, entre lojistas e importadores, foi 60% maior do que na edição anterior, o que nos permite ter uma projeção bastante positiva com relação à visitação”, explicou. 

Competitividade

Representando a Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil), parceira na realização do Projeto Comprador da feira, por meio do Brazilian Footwear, a gerente de Indústria e Serviço da agência federal, Maria Paula Velloso, destacou a importância da feira para o fomento das exportações de calçados. “A Abicalçados é uma das principais parceiras da ApexBrasil para alavancar as exportações brasileiras”, disse. Segundo ela, a indústria calçadista brasileira, como a principal produtora do Ocidente, tem muito espaço para crescimento no mercado internacional. 

Movimento Próximos Passos RS

Lançado na feira do ano passado, o Movimento Próximos Passos RS, que ajudou mais de 3 mil pessoas atingidas diretamente pelas enchentes que assolaram o Rio Grande do Sul em maio de 2024, teve seus resultados apresentados. Ao todo, o Movimento, realizado pela Abicalçados em parceria com a  Associação Brasileira das Empresas de Componentes para Couro, Calçados e Artefatos  (Assintecal), Centro das Indústrias de Curtumes do Brasil (CICB) e empresários do setor, arrecadou mais de R$ 6,4 milhões em doações. O benefício foi distribuído, diretamente, para 3,17 mil pessoas em 33 cidades nos vales do Sinos, do Taquari e do Paranhana. 

Relatório

O Relatório Indústria de Calçados – Brasil 2025, lançado no evento com dados detalhados da indústria calçadista nacional e projeções, pode ser baixado gratuitamente no link https://www.abicalcados.com.br/publicacoes#nav-6. 

Também participaram da coletiva de imprensa o CEO do Bischoff Group, Jorge Bischoff; a diretora da Strike, Beth Brito; a diretora-executiva do Grupo Sugar Shoes, Rodaika Diel; o presidente da Klin, Carlos Mestriner; e o diretor comercial da Di Valentini, José Filho. 

DADOS 2024

PRODUÇÃO DE CALÇADOS (TRIMESTRE); +0,8% em relação ao mesmo período de 2024, para 212 milhões de pares

CONSUMO INTERNO (TRIMESTRE): +0,1% em relação ao mesmo período de 2024 

EXPORTAÇÕES US$ (QUADRIMESTRE): +1,5% (US$ 349 milhões)

EXPORTAÇÕES PARES (QUADRIMESTRE):+9,7% (39 milhões de pares)

DESTINOS QUADRIMESTRE: ARG (passou os EUA), EUA e FRA (em US$)

ORIGENS QUADRIMESTRE: RS, CE e SP (em US$)

IMPORTAÇÕES US$ (QUADRIMESTRE): +23,4% (US$ 188,9 milhões)

IMPORTAÇÕES PARES (QUADRIMESTRE): +28,3% (16,5 milhões de pares)

EMPREGO (TRIMESTRE): Criados +9 mil postos no período, terminando março com 291,3 mil postos diretos na atividade, 1,5% mais do que no ínterim correspondente de 2024.

PROJEÇÕES 2025

PRODUÇÃO EM PARES: Crescimento entre 1,4% e 2,2% (o maior volume em 11 anos)

EXPORTAÇÕES EM US$: Crescimento entre 2,1% e 5,2%

EXPORTAÇÕES EM PARES: Crescimento entre 1,2% e 4,1%

No primeiro dia da BFSHOW, marcas apresentam os novos rumos da moda que vão dominar os pés na próxima temporada

Cores marcantes, estilos que valorizam a identidade pessoal e releituras modernas de clássicos indicam que a ousadia e a personalidade feminina serão os grandes destaques nos calçados da Primavera/Verão 2025. As novidades foram apresentadas durante o primeiro dia da BFSHOW, maior feira calçadista da América Latina, promovida pela Abicalçados e organizada pela NürnbergMesse Brasil, que ocorre até o dia 21 de maio, em São Paulo, no Distrito Anhembi.

Segundo o Guia de Compras da BFSHOW, elaborado em parceria com o bureau Fashion Directions, os tons pastel, cherry, camel e rose nude são apostas certeiras para a estação. No pavilhão, quatro tendências se destacaram entre as coleções apresentadas: o vibrante tom cherry, os intensos neons, os delicados tons pastel e o retorno atualizado do animal print.

Apresentado como destaque na coleção da Beira Rio, o tom cherry conquista espaço por ser mais profundo que o vermelho tradicional e mais moderno que o bordô. “Ele transmite sofisticação com um toque ousado, sendo a escolha ideal para quem deseja marcar presença com elegância – tanto nos calçados quanto nos acessórios”, afirma Maribel Silva, diretora comercial e de marketing da Beira Rio.

Nesta edição, a marca apostou em solados de EVA para papetes e focou em sandálias e tênis na cor-desejo da estação. “Mesmo priorizando uma cartela centrada no tom cherry, também pensamos no conforto em diferentes alturas”, complementa Maribel.

A Petite Jolie investiu no impacto visual das cores neon, trazendo versões ousadas de amarelo-lima e roxo fluorescente. A proposta é evidenciar a energia vibrante e a liberdade de expressão do consumidor atual.

“São duas cores que contrastam entre si. Então, pensamos em incluir algumas opções para casar com a coleção, principalmente o uso de metais como um charme. O neon é uma aposta forte no verão, e cores vibrantes têm esse chamariz”, detalha Clarissa Lehnen, gerente de criação da Petite Jolie.

Também da Petite Jolie, os tons pastel seguem em alta na coleção “Gelato” – agora revisitados com acabamentos acetinados e paletas criativas. Amarelo, azul e rosa bebê aparecem em composições que equilibram delicadeza e autenticidade, revelando uma estética suave, mas com muita personalidade.

“Essa coleção faz uma transição do fim do inverno para o início do verão, então pensamos em trazer ao público bolsas e calçados com uma proposta neutra, porém dinâmica”, pontua Lehnen.

Já a marca Cravo & Canela trouxe uma releitura sofisticada do animal print, com versões atualizadas de zebra e até estampa de vaca, com novas combinações de cores neutras, entre tons terrosos e preto. Presente em bolsas e calçados, essas estampas reforçam a estética maximalista e mostram como o visual selvagem continua relevante – agora com um toque contemporâneo.

“A tendência que está em alta aqui e fora do Brasil é o cow print, estampa  de vaca, em inglês. Os clientes estão enlouquecidos com essa tendência, tanto que a trouxemos para o evento. Além disso, temos outras estampas de animal print que aliam luxo e conforto”, diz Ina Rocha, gerente de estilo da Cravo & Canela.

As apostas da Primavera/Verão revelam um consumidor mais plural, criativo e livre para se expressar. O mercado, atento a esses movimentos, responde com produtos que combinam impacto visual, inovação e identidade. 

Comedian Fábio Porchat attended the opening day of BFSHOW, the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association and organized by NürnbergMesse Brasil. As the face of the new marketing campaign for Coca-Cola Shoes’ Share a Coke collection, the artist visited the Sugar Shoes and Neorubber booth, where he spoke about the collaboration with the brand and hosted a footwear-themed version of his show Que História é Essa, Porchat?, listening to stories from company representatives and special guests. Que História é Essa, Porchat?, ouvindo histórias de representantes da empresa e visitantes convidados.

“I had a lot of creative freedom in this partnership. Taking a script that was already fun and making it my own was really cool. And the result is funny because it worked. When a company has an open mind and isn’t just focused on selling, it works. The more we can reach people through comedy, the more they connect with the brand,” he said. “Today, I’m really happy to be here sharing this story – and also listening to other stories,” Porchat added upon arriving at BFSHOW.

Inspired by Coca-Cola’s global campaign — which revisits the brand’s first personalized product initiative launched a decade ago — the line features two flip-flop models, initially available in black and red, and customizable with letter inserts. Soon, the collection will also include sandal versions in white and navy blue. The sneakers are fully customizable as well, with exclusive stickers and available in four different styles. stickers exclusivos e em quatro versões diferentes.

“We launched this campaign alongside the return of the personalized Coca-Cola cans, bringing back a hit from ten years ago that also featured Porchat, playing around with the name Kellen. The idea is to show that if you can’t find your name on the can, you’ll be able to personalize it on a Coca-Cola flip-flop. I think it’s a perfect match,” said Rodaika Diel, executive director at Sugar Shoes. match perfeito”, contou Rodaika Diel, diretora-executiva da Sugar Shoes.

The Share a Coke collection is now available at the brand’s physical and online stores, as well as through authorized retailers. At BFSHOW — which runs through Wednesday at Distrito Anhembi, in São Paulo — visitors can also personalize their flip-flops on the spot. 

With a 30% growth compared to its most recent edition, BFSHOW officially opened with 353 footwear brands from all of Brazil’s manufacturing hubs. During the opening ceremony, the strength of the industry was emphasized — even amid international economic instability, the sector is projecting growth of over 2% throughout 2025. The fourth edition of the show, taking place from May 19 to 21 at the Anhembi District in São Paulo, is expected to welcome more than 10,000 retailers from every Brazilian state, along with around 1,200 importers from 62 countries. The trade show is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

On the occasion, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasized the growth of the show organized by the national footwear industry through its representative entity: “It’s important to highlight that the strength of the Brazilian footwear sector is a direct result of the companies themselves, which — despite all the challenges, widely reported in the media every day — continue to create products with outstanding sustainability, quality, and design, supplying not only Brazil but also more than 160 countries around the world.” According to him, BFSHOW is more than just a trade show — it is “a tribute to the Brazilian footwear industry and to the national expertise in shoe manufacturing.” 

João Paulo Picolo, CEO of NürnbergMesse Brasil, highlighted the rapid growth of BFSHOW, which in just its fourth edition has already become the biggest trade show for the sector in Latin America. “We are among the three largest event organizers in the country, with a portfolio of more than 15 business trade shows across 28 different industries. And BFSHOW, now in its fourth edition, proudly stands as one of the greatest symbols of that growth. This edition brought remarkable results, including a record-breaking buyer project with 681 national and international buyers invited by the trade show and Abicalçados through Brazilian Footwear — the export promotion program carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil),” he said. 

Resilience

Representing the Government of São Paulo, the State Secretary for Government and Institutional Relations, Gilberto Kassab, emphasized the resilience of an industry that “makes Brazil proud.” “The footwear sector has faced countless challenges over the past decades and has continued to grow thanks to the strength of its companies. Of course, it still needs support, but it is a very strong segment of our economy and a driver of development across the country,” he said. 

The footwear hub of Rio Grande do Sul was represented by the state’s Secretary of Economic Development, Ernani Polo. “The footwear industry is strategic for the state of Rio Grande do Sul, and it is essential that we work together — government and industry — to support its development,” said the secretary, adding that one-third of the brands exhibiting at BFSHOW are based in Rio Grande do Sul. 

Payroll Tax Relief

Representing the presidency of the Federal Chamber of Deputies, Congresswoman Any Ortiz highlighted the partnership between lawmakers and the Brazilian footwear industry. She recalled the recent extension of the payroll tax relief, which — although not fully preserved — was ultimately secured after extensive negotiations between Congress and the Federal Government, and will remain in effect through the end of 2027. “This trade show is our foundation for defending the renewal of payroll tax relief. The development of the sector depends on a lower tax burden, as a means to foster formal employment by improving the competitiveness of our industry,” she stated.

The opening ceremony also featured a video message from Brazil’s Vice President, Geraldo Alckmin, who is currently in Rome. In the video, he emphasized the Federal Government’s efforts to improve the competitive conditions for national industry, citing the recently issued decree that regulates the law on accelerated depreciation. 

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)
More information and registration: www.bfshow.com.br www.bfshow.com.br.

The 4th edition of BFSHOW, the largest footwear trade show in Latin America, will not only generate business but also, for the first time, host talks focused on trends and business insights. Organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, the event will feature 353 exhibiting brands from May 19 to 21 at the Anhembi District in São Paulo/ Brazil

All presentations will take place at the Arena BFSHOW. On May 19, the program kicks off at 5:30 p.m. with Luana Lanzini and Luana Savadintzky, founders of the fashion and research platform Fashion Directions. Titled “Trends & Colors That Sell,” the talk will explore key trends and color palettes set to define the upcoming season, along with practical strategies for applying them to attract new customers. The second presentation of the day, scheduled for 6 p.m., will be led by Richard Stad, CEO of Aramis. Invited by the Sugar Shoes Group, the executive will speak under the theme “The Power of Restlessness,” sharing his leadership journey and the strategy that enabled the brand to double its revenue.

On the second day, May 20, Fashion Directions returns to the Arena BFSHOW for a presentation on “Key Products for the Upcoming Season.” Starting at 5:30 p.m., retailers will get an overview of the most sought-after items for the next fashion cycle.Later that day, at 6 p.m., the focus shifts to “The Power of Content to Drive Sales,” a session led by Isabella Aredes, content manager at the platform Steal The Look. In her talk, Isabella will explore how to turn trends and digital behavior into narratives that connect, engage, and sell—combining data, creativity, and authenticity.

The day of presentations wraps up at 6:30 p.m. with the panel “Influencer Marketing: Content, Creators, and Relevance,” featuring Isabella Aredes (Steal The Look), Bruna Olivo (Lança Perfume), and Luciana Wozdik (Arezzo&Co). The discussion promises valuable insights into the real impact of influencer marketing on the fashion industry.

The final day of BFSHOW (May 21) begins earlier, at 10:30 a.m. On this occasion, Caito Maia, founder of Chilli Beans, will take the stage with the talk “Building a Successful Brand.” Known for his bold style and forward-thinking approach, Maia—invited by Ramarim—will share how he built Chilli Beans by combining technology, purpose, and branding. He will also reveal, firsthand, a new development in the sneaker segment.

Immediately after, at 11:30 a.m., the talk “Sportiness on the Rise in Retail” will be presented by the “Luanas” from Fashion Directions. The specialists will discuss how the sporty aesthetic is reshaping retail—and how brands can tap into this trend to develop collections that are both modern and commercially appealing.

Check out the full schedule on the website. link.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

With 353 Brazilian brands already confirmed, the 4th edition of BFSHOW will host 681 buyers, including 175 international guests. As the biggest footwear trade show in Latin America, the event will take place from May 19 to 21 at Distrito Anhembi, in São Paulo/SP. More than 10,000 retailers and importers are expected over the three-day event — including guests selected in partnership with the exhibitors. The trade show is an initiative by the Brazilian Footwear Industries Association (Abicalçados) and is organized by NürnbergMesse Brasil.

Letícia Sperb Masselli, Relationship and Business Manager at Abicalçados, explains that the national and international guests were selected based on recommendations from the exhibitors. The invitations were extended by Abicalçados, through the Brazilian Footwear program — an export promotion initiative carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — as well as by the trade show itself. “Because BFSHOW was created by the footwear industry and is led by it, the event takes a collaborative and democratic approach, with decisions made alongside the exhibitors,” she says. The show is expected to receive more than 10,000 buyers, including 1,200 international guests from every continent. “Most domestic retailers and international importers attend independently, drawn by the largest footwear showcase in Latin America gathered in one place,” Letícia concludes.

30% growth in floor space
This edition of BFSHOW has grown by 30% in exhibition area, reaching over 32,000 square meters at Distrito Anhembi — making it the largest footwear trade show in Latin America. “At the fair, we bring together all footwear hubs, company sizes, segments, and niches,” says Rico Azeredo, Head of New Business at NürnbergMesse Brasil, emphasizing that the event marks the resurgence of large-scale footwear trade shows in Brazil.

Local buyers
One of the confirmed local buyers at BFSHOW is Alexya Nogueira, from Grupo Oscar — one of the leading retail groups in Brazil, with more than 180 physical stores across five states: São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina, and Pernambuco. “We’re looking for variety and new women’s footwear collections, and BFSHOW delivers a very complete experience, combining fashion, trends, and fresh launches,” she emphasizes.

Meirielle Cajueiro de Oliveira Torres, buyer at W&M, based in Recife/PE, has been sourcing footwear and accessories at BFSHOW for the past two years. “The trade show is a valuable opportunity to connect with suppliers, buyers, and potential partners,” she says.

International buyers
One of the confirmed international buyers is David Benzikry, CEO of Spring Footwear Corp., from the United States. Already working with Brazilian brands, he says this will be his first time attending BFSHOW. “We import more than US$50 million in footwear annually and are the largest national footwear distribution chain in the U.S. Brazilian footwear is a blend of fashion, functionality, and feeling,” he says. According to Benzikry, the company plans to establish new contacts at BFSHOW. “The tariffs between China and the U.S. are playing a key role in driving our search for new partners in Brazil,” he adds.

Nina Di Matteo, buyer at H & B Links Pty, from Australia, imports between 3,000 and 5,000 pairs of Brazilian shoes annually. “We want to increase that volume, as both of our stores sell exclusively Brazilian products. At the trade show, we’re looking for new suppliers of leather footwear,” she says.

Buyer Palath Veettil Muhammed Saheer, from Jamjoom Fashion in the United Arab Emirates, also plans to expand his selection of Brazilian products through new business at BFSHOW. “We already import Brazilian footwear for our 60 stores and want to continue strengthening this partnership,” he says. According to him, Brazilian footwear is in high demand in the Arab market due to its quality and design.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The biggest footwear trade show in Latin America, BFSHOW brings together all of Brazil’s footwear hubs and serves every product segment. For its 4th edition, the event—hosted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—is expected to feature more than 350 Brazilian brands across an area of over 30,000 square meters. The trade show will take place from May 19 to 21 at Distrito Anhembi, in São Paulo- Brazil, and registration is now open for visitors from both the domestic and international markets at www.bfshow.com.br.

The industry’s projected growth in production for 2025 sets an optimistic tone for BFSHOW, which will showcase Spring/Summer collections—typically the most profitable season for Brazil’s footwear sector—during its May edition. “BFSHOW will serve as a barometer likely to confirm our forecast of around 2% growth in footwear production throughout 2025,” says Haroldo Ferreira, Executive President of Abicalçados. According to him, while the global outlook remains uncertain—particularly due to the ongoing trade war—there is strong domestic demand and rising interest from international buyers, especially from the United States. “Since the U.S. announced a 145% tariff on Chinese footwear, we’ve seen growing interest from American buyers looking for alternatives to Chinese suppliers,” he explains. BFSHOW is expected to receive over 10,000 visits, including approximately 1,200 international buyers from every continent.

According to João Paulo Picolo, CEO of NürnbergMesse Brasil, BFSHOW has already established itself as the key meeting point between Brazil’s footwear industry and the global market. “In May, the leading footwear producer in the Western world—offering product diversity, quality, sustainability, and competitive pricing—will be at the trade show. BFSHOW is emerging as the main international sourcing platform for both domestic and international buyers in Latin America. All production hubs, product segments, and niche markets will be represented—from shoemakers to high-end boutiques,” he emphasizes.

Strong presence from Minas Gerais
One of the key footwear hubs featured at BFSHOW is Nova Serrana, located in the state of Minas Gerais, which will be represented by 74 exhibiting brands. Known for its focus on athletic footwear, the Minas Gerais cluster produces over 124 million pairs of shoes per year—accounting for 15% of Brazil’s total footwear output.

One of the confirmed exhibitors is Strike, from Nova Serrana. Producing over 2,000 pairs of sneakers per day for both domestic and international markets—with a focus on South America—the company has high expectations for BFSHOW. “We’re bringing an outstanding collection that will definitely catch buyers’ attention. In addition, we’ll be unveiling exclusive projects during the event,” says Strike’s Marketing Manager, Matheus Henrique Alves. According to him, the trade show serves as a key indicator that helps guide the company’s collection development and short-term commercial strategies. “We’re truly excited and have high hopes of welcoming loyal clients and opening up new markets during the event,” he adds.

According to Cíntia Costa Soares, Commercial and Development Director at Via Vip, participating in BFSHOW is now part of the company’s annual calendar—especially after the event’s move to São Paulo/SP. “We’ve taken part in every edition of BFSHOW, and the results have been excellent. In São Paulo, our company from Nova Serrana has secured more direct business connections and strengthened relationships,” she says. Producing an average of 4,000 pairs per day—ranging from sneakers to boots for both children and adults—Via Vip is optimistic about 2025. “At the trade show, we’re aiming to close sales geared toward Children’s Day, but we’ll also be presenting new collections and gauging retailers’ reactions firsthand. With these new products, we hope to reach every type of customer,” Cíntia adds.

São Paulo embraces BFSHOW
With 96 exhibitors confirmed, the state of São Paulo—responsible for more than 44 million pairs of shoes annually—has fully embraced the trade show organized by Abicalçados. Home to major names such as Alpargatas, maker of the Havaianas brand, São Paulo’s footwear sector will be strongly represented at the event, with new releases from companies of all sizes. One of the regional clusters taking part is Jaú, a city known for its women’s footwear production. For the local manufacturers, BFSHOW is a valuable opportunity to expand business both in Brazil and abroad.

Santa Flor, based in Jaú, has been part of BFSHOW since its second edition—the first one held in São Paulo—and expects a high volume of visitors from both domestic and international markets. “The trade show is essential for the industry, and moving it to São Paulo was a smart decision. It makes it easier for buyers from Brazil and abroad to attend and helps consolidate the calendar around a single, truly national-level footwear event,” says Helder Fernando Rascachi, the company’s Commercial Manager. Santa Flor produces more than 2,000 pairs of women’s shoes per day, 3% of which are exported.

The positive outlook is shared by Giovanna Mott, Director at Mariotta, also based in Jaú. “We’re feeling very optimistic about the upcoming BFSHOW, as the May edition traditionally coincides with a key buying season for retailers—summer collections,” she points out. According to Giovanna, both retailers and importers attend the event looking for products and opportunities tied to the most lucrative time of the year, which, according to Abicalçados, accounts for around 70% of annual footwear sales in Brazil. “At the most recent edition, we saw a strong turnout of both domestic and international buyers, creating excellent business opportunities,” she notes. For Giovanna, the event plays a vital role in showcasing the quality and diversity of Brazilian footwear to the world. Today, Mariotta produces 100,000 pairs of women’s shoes per month, exporting 15% of its output.

Ceará’s strength on display
The state of Ceará will be represented at BFSHOW by 23 exhibiting brands. Accounting for over 26% of Brazil’s total footwear production (around 225 million pairs per year), the Ceará footwear industry focuses primarily on Spring/Summer collections, offering high-quality flip-flops and beach sandals to both the domestic and international markets. With skilled labor, cutting-edge technology, and competitive pricing, Ceará is a major player in the sector.

One of the exhibitors from Ceará at BFSHOW is Tropical Brasil, a producer of flip-flops and beach sandals from Juazeiro do Norte. The company’s director, Ananias Neto, emphasizes that expectations for the trade show are very high. “This will be our second time participating in the event, and at our first edition, we had an extremely positive experience, generating numerous business opportunities both in the domestic and international markets,” he says. "Our participation provided excellent visibility and further solidified Tropical Brasil’s position within the national footwear ecosystem,” says Neto. For him, BFSHOW has become much more than just a business event. “It’s a strategic moment to update footwear fashion trends, strengthen ties with industry partners, and reaffirm the importance and strength of Brazil’s footwear market. It’s a showcase that demonstrates to both Brazil and the world the size, seriousness, and relevance of our sector,” says the director, who expresses his excitement for the upcoming edition. “Our expectation is to open new business opportunities, strengthen relationships with current clients, and resume conversations with international partners,” he concludes. Today, Tropical Brasil produces 240,000 pairs per month, exporting 5% of its output.

The ease of logistics, with the addition of a major national trade show in São Paulo, is highlighted by another exhibitor from the Northeast, Vizzia, a producer of sandals from Juazeiro do Norte. “The move of BFSHOW to São Paulo was very important, as it makes it easier for both national and international buyers to attend, streamlining the overall logistics of the event. We expect BFSHOW to bring back the best moments of the commercial trade shows that used to take place in São Paulo. The summer collection launch period is our key moment for exposure, so expectations are very high, especially in the international market,” says the company’s Export Manager, André Duarte Santos. Today, Vizzia produces an average of 15,000 to 16,000 pairs per day, exporting around 10%.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 AM to 7 PM on May 19-20, and from 9 AM to 5 PM on May 21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)