Author: imprensa2

Amid boots and closed-toe shoes, trends for the hottest season take over the booths and inspire business all year

Brazilians may try to escape the heat, but summer always finds a way to catch up with them – and so do the store windows. The November edition of BFSHOW, held in São Paulo, at Distrito Anhembi, runs until Wednesday (11/12) and is marked by the presentation of the Fall/Winter 2026 collections. Many exhibitors, however, are also taking the opportunity to preview summer trends with collections that promise to keep retail moving all year long. 

In the halls, boots share the spotlight with sandals, flat sandals and sporty sandals. Beatriz Calçados brought to its booth a collection focused on Brazil’s hottest regions. “We tried to keep this line as clean as possible, without losing the essence of today’s fashion, which is the appliqués,” says Cleriston Costa, the company’s director. “We have a strong presence in the North, Northeast and Center-West of the country, where summer styles prevail. That’s why we are always anticipating trends such as flatforms, block heels and flat sandals with welted soles, which deliver greater comfort.” clean possível, não perdendo a essência da moda de agora, que é o aplique”, afirma Cleriston Costa, diretor da empresa. “Nós atuamos muito no Norte, Nordeste e Centro-Oeste do país, onde predominam os modelos de verão. Por isso, estamos sempre antecipando tendências, como as flatforms, os saltos bloco e  as rasteiras com vira, que garantem maior conforto”.

Another brand that has been betting on the “summer all year long” concept is Brizza Arezzo, from Grupo Azzas 2154. “We are a sunny brand, and we talk a lot about flip-flops and sandal-inspired styles. In the latest fashion weeks, we saw flip-flops being worn with perfectly put-together outfits, bringing a more relaxed attitude to the feet. This brought a very important opportunity for Brizza, because we work with more fashion-forward lines that can be worn all year round,” says Marcelo Bohn, Brizza’s trade marketing manager. flip flops e dos assandalhados. Nas últimas semanas de moda, vimos o uso de chinelos com roupas totalmente alinhadas, mostrando algo mais despojado para os pés. Isso trouxe uma proposta para a Brizza muito importante, porque trabalhamos com linhas mais fashion e que podem ser usadas o ano inteiro”, comenta Marcelo Bohn, gerente de trade marketing da Brizza.

Men’s footwear is also riding this heat wave. According to Marcelo Reis, designer at Ferracini Calçados, the hottest season is always a success story. “We export a lot, but Brazil is a tropical country, and today what really matters to male consumers is how they put a look together. We are presenting more refined, elegant styles, such as penny loafers, and investing in suede, nubuck and finished leather to meet all our customers’ everyday needs, with a broader variety of materials and flatter, thinner soles. That way, they can wear a button-up shirt, T-shirt or polo and still feel comfortable and elegant,” he concludes. look. Apresentamos peças mais finas e elegantes, como o ​​penny loafer, e investimos na camurça, nobuck e couro acabado para atender todas as necessidades do dia a dia do cliente, com diversificação de matérias-primas e solas mais flat e finas. Assim, ele pode usar uma camisa de botão, t-shirt ou polo e se sentir confortável e elegante”, finaliza. 

Danper, known for its casual and classic style, has innovated by launching flip-flops with a PVC base and an EVA upper layer. “In practice, this makes our styles lighter and more comfortable. I believe this is an innovation that will change how consumers perceive the brand, since we are presenting a versatile product. Standing out are shades of brown, a color that remains strong in men’s fashion,” says marketing manager Milena Percilia.

To celebrate a partnership that began in early 2025, actress Carolina Dieckmmann, in addition to being Piccadilly’s ambassador, is also signing an exclusive collection with the brand. The new collaboration was announced at the company’s booth at BFSHOW, The biggest footwear tradeshow in Latin America, held through Wednesday (11/12) in São Paulo. 

The launch is part of the Fall/Winter 2026 collection and features five exclusive styles created in partnership with the actress. With footwear ranging from classic to contemporary, the PICCADILLY by CAROLINA DIECKMANN collaboration translates the actress’s timeless, effortless style into versatile designs. collab PICCADILLY por CAROLINA DIECKMMANN traduz em modelos versáteis o estilo atemporal e leve da atriz.

The collection also incorporates the season’s key trends, such as the Colegial line, which revisits the preppy universe in loafers and sandals with lug soles in navy and pewter tones, as well as a sandal inspired by the gladiator style, with straps and studded details. Preppy em mocassim e sandália com salto tratorado em tons navy e pewter, além de sandália inspirada no estilo gladiador, com tiras e aplicações de cravos. 

The folk and boho chic trends are expressed in a suede boot, presented in a more sophisticated, updated take. Rounding out the collection is a classic black pump that reinforces its timeless elegance – not by chance, it was the style chosen by the actress herself for the event. folk e boho chic ficam por conta da bota em camurça, em uma proposta mais sofisticada e atualizada. Por último, o clássico scarpin preto, que reafirma a elegância atemporal da coleção. Não à toa, a peça foi escolhida pela própria atriz para participar do evento.

This collab reflects a lot of my vision. I wanted to put my name on shoes that combine fashion references and comfort, conveying the light energy I value so much. I always seek to be involved in purpose-driven projects that speak to real women and make them feel good in every stage of life – and this collection is an extension of that,” says Carolina Dieckmann.

Even with a focus on the Fall/Winter collection, the event bets on agility as a competitive edge for retailers

Retail demands quick responses and optimized inventory. That’s why exhibitors at BFSHOW—The biggest footwear tradeshow in Latin America, which runs through November 12 at Distrito Anhembi (São Paulo/SP)—are also showcasing ready-to-ship products at the event. With around 350 brands, some manufacturers are offering collections geared both to future orders and to immediate purchase, meeting the needs of retailers who want to refresh their displays still in the first half of 2026.

This sales modality has been gaining traction among exhibitors, especially in light of retailers’ demand for shorter lead times and fast-turn products. The company Meu Sapato Preto is betting on ready-to-ship as a differentiator to attract buyers at the event. The women’s footwear brand is known for offering products made predominantly in genuine leather and in black. In the November edition, boots take center stage at the booth. “Every week we release new products on our platforms because we want to be more assertive. Sales of our styles are data-driven, not just based on fast-fashion consumption. That’s why our boots—which feature comfort technology and easy on-and-off—are the best sellers on our website,” said Mateus Menezes, the brand’s CEO. As vendas dos nossos modelos são baseadas em dados e não só no consumo do fast fashion. Por isso, nossas botas, que têm tecnologia com conforto e calce fácil, são as mais vendidas no site”, disse Mateus Menezes, CEO da marca.

Another brand betting on ready-to-ship boots is Via Uno, which has brought both the tall Slouch boot—with a well-defined shaft and drape—and ankle boots. Looking ahead to sales over the coming months, sandals and flats—classic summer best-sellers—are also ready to hit stores before year’s end. Slouch, com cano e caimento bem definidos, quanto as botas de cano curto. De olho na venda dos próximos meses, sandálias e rasteirinhas, pedidas clássicas do verão, estão prontas para chegar às lojas ainda este ano.

Werner, a women’s footwear brand on the market for five years, brought to the show an exclusive collection focused on mothers’ purchasing desires. Already available for purchase at the trade show and on the company’s website, the “Moms” line features loafers in nude and black, with shoes that highlight handcrafted work. “We conducted research and our consumers wanted lower-profile pieces, like flats, that offered visual added value. That’s why we chose to create a fully hand-woven material stitched onto mesh—bringing elegance and modernity with a sophisticated touch to any look,” said Isabella Moser, the company’s e-commerce manager.Moms” aposta in loafers nas cores nude e preto, com calçados que valorizam o handmade. “Fizemos uma pesquisa e nossas consumidoras queriam peças mais baixas, como sapatilhas, que tivessem valor agregado visualmente. Por isso a escolha de fazer um material todo tramado manualmente e costurado na tela, trazendo elegância e modernidade com um toque sofisticado para qualquer look”, disse Isabella Moser, gerente de e-commerce da empresa.

In addition to promoting launches and trends for the next semester, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—reinforces its role as a comprehensive business platform, where manufacturers, distributors, and importers find immediate solutions to supply the market.

High-comfort technologies and contemporary design are among the key bets showcased during BFSHOW, The biggest footwear trade show in Latin America

In an increasingly fast-paced world, where time is split between commitments and commuting, men’s footwear brands have been betting on multifunctional models that keep pace with the dynamic rhythm of modern life without sacrificing comfort, durability, or style. Kicking off its 5th edition, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—presents, through Wednesday (11/12), in São Paulo, the market’s latest releases. Among men-focused trends, highlights include advanced technologies and design that deliver lasting comfort. design que garantem conforto.

Polo Go is one such example. Known for creating urban sport-casual sneakers, the brand drives strong desirability by combining technology and well-being. “We keep our DNA of delivering greater practicality for the multiple occasions of everyday life. We serve this multifaceted man and keep pace with his outlook and urgency,” said Fânia Littmann, the brand’s marketing and branding manager. “For Fall/Winter 2026, we’re presenting 30 styles, with an emphasis on higher EVA outsoles, as well as the FlyTouch line. Our new collection focuses on comfort, stability, and softness, with ultra-light shoes made to be worn all day. That’s what people are looking for: timeless, practical pieces,” added Evelyn Campos, marketing director. branding da marca. “Para o Outono/Inverno 2026, apresentamos 30 modelos, com destaque para solas EVA mais altas, além da linha FlyTouch. A nossa nova coleção visa conforto, estabilidade e maciez, com calçados superleves para serem usados o dia todo. É isso o que as pessoas buscam: peças atemporais e práticas”, finaliza Evelyn Campos, diretora de marketing.  

In the Calce Fácil + Pulse line, Democrata combines two technologies in a single shoe to deliver greater lightness, pairing the comfort of an athletic shoe with a casual design. Another highlight is the Full Light sneaker, which weighs just 300 g and gives the wearer enhanced mobility. “Today, men want to stay current—and that also means being well dressed. We’re a brand that positions itself not only around what’s in fashion, but by uniting technology with trends. With this technology, we’re able to hollow out the outsole, achieving an attractive aesthetic along with lightness,” said Marcelo Paludetto, commercial director. design casual. Outra novidade é o tênis Full Light, que pesa apenas 300g e permite maior mobilidade ao usuário. “Hoje o homem quer estar atualizado e isso também é estar bem vestido. Somos uma marca que se posiciona não só sobre o que está na moda, mas unimos tecnologia às tendências. Com essa tecnologia, conseguimos vazar o solado e, assim, ganhamos uma estética bonita somada à leveza”, disse Marcelo Paludetto, diretor comercial. 

A marca Pegada é outra que também une o conforto dos calçados esportivos ao design Pegada is another brand that blends the comfort of athletic footwear with a more casual design, bringing TPU (Thermoplastic Polyurethane) outsoles to shoes intended for everyday activities. In the launch of the Pegada Nitro line, the sole is expanded with nitrogen, delivering exceptional lightness in addition to high cushioning and impact absorption.

Among other brands on the floor, Sollu Calçados is showcasing polyurethane outsoles, always with a focus on lightness and flexibility. “We work with the purest rubber possible, which is why we’re presenting new outsoles with greater resistance and durability—maximizing our comfort technology for the man who can’t waste time,” explained Ricardo Meirelles, the company’s domestic market manager.

Jota Pe, known for its handcrafted work, brings together comfort, technology, and design in its new collection with the Air Bag line, which delivers consistent softness through high-density foam with intelligent memory. The casual sneaker—with an ultra-soft insole, an impact-absorbing outsole, and artisanal finishing—is another highlight presented at the show.

The announcement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in Julyncement was made at BFSHOW, the biggest footwear trade show in Latin America. The new products are expected to hit stores in July

Brazilian entrepreneur Caito Maia was a featured speaker on the final day of BFSHOW, the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil. The founder of Chilli Beans was invited to share his business vision, emphasize the importance of brand building in retail, and reveal the next steps for what has become the leading eyewear brand in Brazil—including the launch of an exclusive sneaker collection in partnership with Ramarim, expected to hit stores in July.   

“I was truly grateful and excited to be invited to speak here at BFSHOW. I’m putting all my energy into stepping into the footwear world, because we see a huge opportunity,” said the entrepreneur before taking the stage. “The sneaker we created with Ramarim is not only comfortable but also full of personality—it has that Chilli Beans edge, but it’s easy to wear. I’m really happy with the partnership and proud to have teamed up with someone who truly understands footwear. There’s a gap in the fashion and lifestyle sneaker market that’s not being filled, and that’s exactly what we’re aiming for.” lifestyle que não está sendo preenchida e é isso que queremos fazer”, contou o empresário antes de subir ao palco.

During his presentation, Caito shared the evolution of Chilli Beans, highlighted the brand’s current figures—with 1,400 stores around the world—and stressed the importance of innovation and staying relevant. “I was recently at Shopping Villa Lobos (SP), where we opened our very first kiosk back in 1999. Today, only three of the more than 250 stores from that time are still there. Most of the fashion brands from that era no longer exist. So the message is simple: if we don’t understand how the new generation thinks, we’re done,” said the entrepreneur.

Caito’s talk opened the final day of the BFSHOW Arena, a new feature introduced in this edition of the event, which welcomed major industry figures over its three-day program. Other speakers included Richard Stad, CEO of Aramis—who, like Caito, shared insights on the brand’s repositioning, his leadership journey, and lessons learned in the men’s retail market—Laís Miranda from Steal The Look; Bruna Olivo, co-founder and Creative Director at Lança Perfume; and Priscila Simon, Commercial and Trade Marketing Director for Multibrand Channels at Arezzo&Co.

The space also delivered strategic insights to support retailers in their purchasing decisions. Luana Lanzini and Luana Savadintzky, founders of the Fashion Directions platform, presented key trends in color, must-have products for the Spring/Summer season, and the rise of sport-inspired fashion in retail. The content was designed to enhance visitors’ decision-making when selecting footwear for their stores. The 4th edition of BFSHOW took place from May 19 to 21 at Distrito Anhembi, in São Paulo/Brazil

Unveiled exclusively at BFSHOW in São Paulo, the new footwear collections combine comfort, style, and technology to promote healthier walking

The sports footwear market continues to grow at a fast pace, driven by constant innovation. At the latest edition of BFSHOW — the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil — renowned brands unveiled new collections that combine technology, design, and functionality to meet the needs of consumers who are increasingly focused on everyday well-being.

Among the main highlights, one standout collaboration drew special attention: Topper, joined by futsal legend Falcão, presented new models from the line endorsed by the former athlete. The star’s favorite soccer cleats is the Maestro, which reflects his successful career on the court. “I’ve been with the brand for five years now, and the positive feedback on the products bearing my name just keeps growing,” the icon says.

For running and high-intensity training enthusiasts, Lynd’s highlight is the Y Flash line, featuring models with a modern look and performance-driven design. “Our brand is focused on training and running. We developed a unisex model to meet the needs of both women and men, and the Y Flash line delivers speed, comfort, and stability with every step,” says Ronaldo Lacerda, the company’s Commercial Director.

For those seeking versatility, Mormaii’s upcoming unisex Sportwear line is set to impress. Launching in September, the collection features EVA midsoles, rubber outsoles, and proprietary technologies that ensure lightweight comfort. “It’s a line with a distinct identity that resonates with people who are always on the move — from beginner runners to seasoned athletes,” explains Adriano Vieira, the brand’s Commercial Manager.

Whether for training, competing, or simply stepping out in style, the new launches presented at BFSHOW prove that sports and fashion go hand in hand—or foot in foot. “The event strengthens the connection between buyers and brands. With each edition, I’m impressed by the innovations and trends we discover and can bring to the consumer,” concludes soccer icon Falcão.

At BFSHOW, exhibitors are betting big on flip-flops and flats featuring colors and designs that celebrate Brazilian identity

The most national footwear in the world will reinforce its Brazilian identity in the Spring-Summer 2025/2026 season. Tropical prints, bold shades like neon green and flag green, and waterproof materials were among the top trends showcased by exhibitors at the 4th edition of BFSHOW — the biggest footwear tradeshow in Latin America. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, running through Wednesday (May 21) at Distrito Anhembi in São Paulo/Brazil

Fruits and palm trees, natural weaves, and tortoiseshell prints are some of the highlights from Ipanema for the upcoming season. “In our classic flip-flop models, we’re bringing animal prints, romantic themes with flowers and pets… The demand, especially for the Super Nova line, has been very strong at the trade show. We’re excited and receiving great feedback from clients,” says Daiane Fischer, Ipanema’s Marketing and Communication Manager. Another key bet for the brand is the Comfy Club collection, which focuses on modern comfort through a mix of materials, including injected soles, EVA insoles, and a variety of heel heights.

From the Coast to the Amazon

Tropical Brasil, from Juazeiro do Norte (CE), found inspiration in the world’s largest tropical rainforest for its new collection. “Our Amazon flows down through the country and branches out within Brazil, bringing various elements of Brazilian identity and our originality to the line of round, slim, square-toe flip-flops and clogs,” says Alice Rodrigues, from the Development team at Tropical Brasil and the author of the brand’s original prints.

Another exhibitor betting on prints is Linus, from São Paulo (SP). The brand is known for its anatomical, sustainable sandals inspired by the Birkenstock model. With six years on the market, the company chose BFSHOW to debut its first leopard-print sandal — in addition to its classic color palette, featuring soft pastel shades of yellow, blue, and beige. “We’re a timeless, genderless, and sustainable footwear brand. Launching our first print here is something we’re truly proud of. Being able to present it to our partners during our debut at BFSHOW, alongside brands we admire, is a great joy,” says Matheus de Arruda, Sales Supervisor at Linus, who also highlights that the products are made with 80% renewable-source materials. Concerned about waste, the brand also offers a recycling program that turns used sandals into gym mats, playground impact-absorbing panels, and more.

Focused on men's styles, Itapuã — from Cachoeiro do Itapemirim (ES) — unveiled its Sports Sandal line at BFSHOW. Designed for consumers looking for modern, comfortable flip-flops to wear before and after physical activities, the collection marks a shift from the brand’s flagship line, Urban. “In this collection, unlike our main line, we’re not using leather but alternative materials that can get wet. We’re betting on these sandals for lifestyle moments — whether before hitting the gym or the soccer field, or for a casual outing,” says Tatiana Ritzel, fashion consultant and designer at Itapuã, and partner at Estúdio Compor. She also highlights that the best-selling Gávea line features lightweight EVA flip-flops with anatomical insoles.

Brazilian brands unveil creative and functional solutions for the modern man’s wardrobe

Footwear continues to play a central role in men’s wardrobes, moving effortlessly between casual and sophisticated styles. According to the Fashion Consumption in Brazil survey conducted by Opinion Box, the country currently ranks 9th in the global fashion market—and one statistic stands out: 51% of consumers report that footwear is the most frequently purchased item. Consumo de Moda no Brasil, realizada pela Opinion Box, o país ocupa hoje a 9ª posição no ranking global do setor – e um dado chama a atenção: 51% dos consumidores apontam os calçados como os itens mais adquiridos.

With an eye on this consumer behavior and the growing demand for comfort, practicality, and design, brands exhibiting at BFSHOW—the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil—are betting on innovative technologies for the upcoming season.

Check out five standout trends that combine performance and personality for the men’s segment:

1. Hands-Free Wear

Democrata introduces the Pace line—starring Brazilian actor Cauã Reymond—featuring a groundbreaking innovation among national brands: the Calce Fácil (Easy Fit) technology, which allows the sneakers to be put on without using your hands.

“This collection is one of the highlights of this edition. Designed specifically for the male audience, it offers a functional and innovative solution aimed at making everyday life easier—a concept still unprecedented among Brazilian brands,” says Breno Cintra, Marketing and Product Director at Democrata.

2. 2. Sneakers That Reflect Your Identity

Known for its bold and urban style, Cavalera introduces sneakers that serve as true canvases for self-expression. The highlight is a line of customizable sneakers, featuring vibrant aesthetics and neon details, designed to be painted and personalized by the customer.

“As a brand born from rock’n’roll, we seek a strong connection with music and art, channeling attitude and authenticity into every pair—with a distinct touch of our essence,” says Paulo Geminiano, Commercial Manager at Cavalera.

3. 3. Smart Ventilation

Ferracini is investing in well-being with its Dry technology—an internal ventilation system featuring an intelligent valve built into the sole. The solution helps regulate temperature and moisture, keeping feet cool and healthy even after long hours of wear.

4. 4. Extreme Lightness

Also developed by Ferracini, Fly technology reduces footwear weight by up to 35%. The enhanced lightness improves the wearing experience and offers greater freedom of movement—ideal for fast-paced routines.

5. 5. Outdoor-Inspired Design

Making its debut at BFSHOW, Bradok unveils a men’s line geared toward outdoor adventures, featuring boots and high-tops equipped with GripMaxx technology—a solution developed to deliver enhanced grip on trails and uneven terrain.

“In this collection, we combine performance and durability through the use of water-repellent leather, waterproof membranes, and sealed seams, ensuring greater traction and stability on rugged surfaces,” explains Flamarion Benate, from Bradok’s marketing team.

With concepts that blend innovation, style, and functionality, the men’s launches showcased at BFSHOW reaffirm the dynamism of Brazil’s footwear industry—an industry increasingly in tune with the profile of a demanding and trend-savvy consumer.

No primeiro dia da BFSHOW, marcas apresentam os novos rumos da moda que vão dominar os pés na próxima temporada

Cores marcantes, estilos que valorizam a identidade pessoal e releituras modernas de clássicos indicam que a ousadia e a personalidade feminina serão os grandes destaques nos calçados da Primavera/Verão 2025. As novidades foram apresentadas durante o primeiro dia da BFSHOW, maior feira calçadista da América Latina, promovida pela Abicalçados e organizada pela NürnbergMesse Brasil, que ocorre até o dia 21 de maio, em São Paulo, no Distrito Anhembi.

Segundo o Guia de Compras da BFSHOW, elaborado em parceria com o bureau Fashion Directions, os tons pastel, cherry, camel e rose nude são apostas certeiras para a estação. No pavilhão, quatro tendências se destacaram entre as coleções apresentadas: o vibrante tom cherry, os intensos neons, os delicados tons pastel e o retorno atualizado do animal print.

Apresentado como destaque na coleção da Beira Rio, o tom cherry conquista espaço por ser mais profundo que o vermelho tradicional e mais moderno que o bordô. “Ele transmite sofisticação com um toque ousado, sendo a escolha ideal para quem deseja marcar presença com elegância – tanto nos calçados quanto nos acessórios”, afirma Maribel Silva, diretora comercial e de marketing da Beira Rio.

Nesta edição, a marca apostou em solados de EVA para papetes e focou em sandálias e tênis na cor-desejo da estação. “Mesmo priorizando uma cartela centrada no tom cherry, também pensamos no conforto em diferentes alturas”, complementa Maribel.

A Petite Jolie investiu no impacto visual das cores neon, trazendo versões ousadas de amarelo-lima e roxo fluorescente. A proposta é evidenciar a energia vibrante e a liberdade de expressão do consumidor atual.

“São duas cores que contrastam entre si. Então, pensamos em incluir algumas opções para casar com a coleção, principalmente o uso de metais como um charme. O neon é uma aposta forte no verão, e cores vibrantes têm esse chamariz”, detalha Clarissa Lehnen, gerente de criação da Petite Jolie.

Também da Petite Jolie, os tons pastel seguem em alta na coleção “Gelato” – agora revisitados com acabamentos acetinados e paletas criativas. Amarelo, azul e rosa bebê aparecem em composições que equilibram delicadeza e autenticidade, revelando uma estética suave, mas com muita personalidade.

“Essa coleção faz uma transição do fim do inverno para o início do verão, então pensamos em trazer ao público bolsas e calçados com uma proposta neutra, porém dinâmica”, pontua Lehnen.

Já a marca Cravo & Canela trouxe uma releitura sofisticada do animal print, com versões atualizadas de zebra e até estampa de vaca, com novas combinações de cores neutras, entre tons terrosos e preto. Presente em bolsas e calçados, essas estampas reforçam a estética maximalista e mostram como o visual selvagem continua relevante – agora com um toque contemporâneo.

“A tendência que está em alta aqui e fora do Brasil é o cow print, estampa  de vaca, em inglês. Os clientes estão enlouquecidos com essa tendência, tanto que a trouxemos para o evento. Além disso, temos outras estampas de animal print que aliam luxo e conforto”, diz Ina Rocha, gerente de estilo da Cravo & Canela.

As apostas da Primavera/Verão revelam um consumidor mais plural, criativo e livre para se expressar. O mercado, atento a esses movimentos, responde com produtos que combinam impacto visual, inovação e identidade. 

Comedian Fábio Porchat attended the opening day of BFSHOW, the biggest footwear tradeshow in Latin America, promoted by the Brazilian Footwear Industries Association and organized by NürnbergMesse Brasil. As the face of the new marketing campaign for Coca-Cola Shoes’ Share a Coke collection, the artist visited the Sugar Shoes and Neorubber booth, where he spoke about the collaboration with the brand and hosted a footwear-themed version of his show Que História é Essa, Porchat?, listening to stories from company representatives and special guests. Que História é Essa, Porchat?, ouvindo histórias de representantes da empresa e visitantes convidados.

“I had a lot of creative freedom in this partnership. Taking a script that was already fun and making it my own was really cool. And the result is funny because it worked. When a company has an open mind and isn’t just focused on selling, it works. The more we can reach people through comedy, the more they connect with the brand,” he said. “Today, I’m really happy to be here sharing this story – and also listening to other stories,” Porchat added upon arriving at BFSHOW.

Inspired by Coca-Cola’s global campaign — which revisits the brand’s first personalized product initiative launched a decade ago — the line features two flip-flop models, initially available in black and red, and customizable with letter inserts. Soon, the collection will also include sandal versions in white and navy blue. The sneakers are fully customizable as well, with exclusive stickers and available in four different styles. stickers exclusivos e em quatro versões diferentes.

“We launched this campaign alongside the return of the personalized Coca-Cola cans, bringing back a hit from ten years ago that also featured Porchat, playing around with the name Kellen. The idea is to show that if you can’t find your name on the can, you’ll be able to personalize it on a Coca-Cola flip-flop. I think it’s a perfect match,” said Rodaika Diel, executive director at Sugar Shoes. match perfeito”, contou Rodaika Diel, diretora-executiva da Sugar Shoes.

The Share a Coke collection is now available at the brand’s physical and online stores, as well as through authorized retailers. At BFSHOW — which runs through Wednesday at Distrito Anhembi, in São Paulo — visitors can also personalize their flip-flops on the spot. 

Companies use recycled materials, green energy and reduce water waste

The footwear market is heated and is expected to reach the mark of 893 million pairs produced by the end of this year, an increase of 3.2% compared to 2023. This growth goes hand in hand with sustainability, a theme that has gotten prominence at BFSHOW, the main footwear fair in the country that was held between November 11 and 13 in the Anhembi District, in São Paulo. The fair featured the Arena Sustentabilidade space, an exhibition that presented products from ten companies, all of them developed with sustainable production practices and certified by Sustainable Origin.

Among the brands that stand out in the subject, is Pegada Calçados. At the fair, the company presented Pegada ECOSTEP, a footwear line with canvas upper and recycled cotton mesh, elastic PET yarn laces and recycled material soles. "ECOSTEP emerged as a way to communicate and consolidate our sustainability actions. Each pair is produced by reusing materials that would otherwise be discarded and adopting processes that reduce environmental impacts, bringing a new perspective to sustainable fashion, transforming recycled raw materials into modern and comfortable sneakers.", says Renata Scholles, Marketing Manager of the company.

“We observe a growing interest in topics such as sustainability and we know that this engagement reflects the trend of the Brazilian market, where more and more consumers prioritize products that combine environmental responsibility and durability. Therefore, we have further intensified our sustainable actions to meet this demand.", explains Renata. Pegada has received, in 2024, the Diamond level certification – the highest category - of the Sustainable Origin project, promoted by Abicalçados in partnership with Assintecal, which recognizes the best environmental, economic and social practices of the footwear industry. "This level indicates that we follow strict criteria in areas such as waste management, energy efficiency, traceability of raw materials and care for social responsibility, such as good working conditions and support for the communities where we operate,” she adds.

Modare Ultraconforto, from the Grupo Beira Rio S. A, also presents sustainable products at the fair, with the Bio-Nurture concept, which combines technology and nature, elevating women's self-care and sustainable well-being. The products are vegan and comfort-focused, meeting the growing demand for conscious and environmentally responsible choices. "Modare delivers comfort and care for the feet, as well as style at a much more affordable price than the competition. It reuses waste in the product and creates accessible store spaces, collaborating for the local economy throughout Brazil", explains Tiago Vicente, marketing advisor of the brand. The company also relies on zero water waste and the use of 98% green energy in its activities. 

Piccadilly is another company that values sustainable practices, operating with solar energy and zero landfill policies. Recognized for innovation and comfort technologies, Piccadilly has received, for the second time, the Diamond certification in Sustainable Origin. 

For the next season's collection, the brand launches the Gisa Doll shoe, with model's sole that incorporates 20% recycled waste, from the reuse of injection leftovers of the same material, which are ground and reintegrated into the production process. 

Actvitta and Olympikus brands brought their ambassadors to the BFSHOW, among them the golden duo Ana Patrícia and Duda Lisboa and the former marathon runner Vanderlei Cordeiro de Lima

Great Olympic athletes from Brazil visited BFSHOW, the largest footwear fair in the country, representing two brands that stand out for their support of national athletes. The first to pass through the corridors of the Anhembi District, in São Paulo/SP, were Lucas Mozela, from Paralympic swimming; and judoka William Lima, Olympic medalists in Paris 2024, both Actvitta ambassadors. 

William positively highlighted the experience of visiting the fair. “I have always been a lover of sneakers. So for me, it's a unique experience to be here. I want to go out and see the other exhibitors too”, said the judoka, who praised the partnership with the brand. "I have the brand in my day–to-day life, and it's indescribable to be an ambassador for a company that is so supportive of athletes-something we need very much.” sneakers. Então, para mim, é uma experiência única estar aqui. Quero sair e ver os outros expositores também”, contou o judoca, que enalteceu a parceria com a marca. “Tenho a marca no meu dia a dia, e é indescritível ser embaixador de uma empresa que apoia tanto os atletas – uma coisa que precisamos muito.”

Paralympic swimmer Lucas Mozela also highlighted the inclusive proposal of the new Calçados Beira Rio campaign. "Actvitta has also come to promote inclusion, reinforcing the image and further helping Paralympic sport gain visibility. I am very happy to be in this great event and next to this squad of great athletes”, he adds. squad de grandes atletas”, completa.

Ana Patrícia and Duda Lisboa, beach volleyball duo and gold medalists; and gymnast Arthur Nory, owner of a bronze medal, all from Paris 2024, closed the day at the Beira Rio stand. The trio also stars in the new Actvitta brand campaign. Ana Patrícia praised the duo's entry into the universe of fashion and footwear, and highlighted the good reception upon arrival at BFSHOW. “I am very happy to see the stand full of people to welcome us. It is an honor to be an ambassador for this brand that has believed in sport and has been giving us the opportunity to show our work.” Her partner Duda Lisboa, completes. “I am delighted to be alongside a company that supports sport but also values comfort and style.”

The welcoming reception from the audience also surprised Arthur Nory, also a bronze medalist on the solo at the Rio 2016 Olympic Games. “When we came in, we were surprised. Look at all this recognition! I'm very grateful to be here, representing such a great brand, so good and comfortable, and who still believes in and encourages the sport.” 

Ambassador of the Olympikus Brand, former marathoner Vanderlei Cordeiro de Lima also attended the event at the invitation of the Vulcabras group. A bronze medalist at the Athens 2004 Olympic Games, Vanderlei highlighted the opportunity to speak about the brand at the largest footwear event in Brazil. "Olympikus is a very important brand not only for sport, but for the Brazilian foot. I believe that the brand acts in a very democratic way, for people of all social conditions. It is a shoe made by Brazilians for Brazilians", finished the medalist. 

Moonbeam Grey, elected by Pantone as the shade of the coming year, already appears in the winter collections of bags and shoes

Every year, Pantone, the world's authority on color, identifies a trend that should dominate fashion in the coming months. For 2025, the company is betting on Moonbeam Gray – a lighter shade of gray, which refers to the clarity of a “moonbeam”. The color is already present among the collections presented at BFSHOW, the largest footwear fair in Brazil, which took place in the Anhembi District, in São Paulo/SP.

The brand Anacapri, from the Azzas 2154 group, sought in the European style the way to approach color in its new collection. According to the Marketing manager Marcelo Bohm Ferreira, the hue is a very strong bet on the brand's winter. “We put this gray in several models, especially in shoes inspired by the Lady Like style, " he says. The trend, with references to the fashion of the 40s, abuses of bows, lace and ruffles and comes strongly for the next season. “We saw a lot of both color and style in our research trips, and we brought this combination as a bet to Brazil. The color Moonbeam Grey takes on the role of the ”new basic" for winter, a new black that adds a different touch to the collection.” new black que dá um toque diferente para a coleção.”

Light gray brings light to a collection dominated by dark tones, as well as referencing the comfort of tailoring, which has always been marked by tonality. That's Jorge Bischoff's analysis. According to Peterson Rosa, the group's Multi-Brand Marketing Analyst, the tone, named “Alaska gray” by the brand, gives lightness to the bags and shoes of the season that, in general, are more geared towards earthy tones. “In winter, the biggest bet is always on strong tones, such as brown, black and red. This gray brings light to this darkness, referencing the transition from the beggining of the winter. It is a point of light inside the storefront of the shopkeepers”, he completes. 

Moonbeam Grey also appears in men's collections. Brands such as West Coast and Mormaii used the color to diversify the portfolio of dark shades, which always dominate men's shoes. “Our marketing and product teams are always attuned to trendy colors that will be on the rise in the coming years. We seek these novelties because we know that most bets on men's fashion are black and white. As a differential, we always bring one or two colors that will be a trend for our customers and consumers,” says Rafael Russo Rysdyk, Marketing Manager of Dilly Sports, owner of the brands. According to him, light gray shoes attracted visitors who were more attuned to fashion trends at the BFSHOW. “It was often the first shoe they picked up,” he concludes. 

Children's Footwear Brands Take Center Stage at the Event

Influencer and actress Juju Teófilo attended the second day of BFSHOW, Brazil’s leading footwear trade show, held at the Anhembi District in São Paulo. Currently, she plays the character Nina in the children’s soap opera The Enchanted Cave. At just eight years old, this young influencer has captivated the internet, amassing nearly 5 million followers.

While at the event, she explored the trade show and visited the booth of Klin, a children’s footwear brand showcasing its latest seasonal releases at BFSHOW. “Our launches prioritize healthy walking for kids, without compromising on style. The shoes also feature trendy details like sparkle and colors that will be in fashion: brown, red, and pink,” explains Paulo Roberto Souza, trade marketing coordinator for the brand. 

According to Paulo, this year’s collection had to be adapted to account for the warmer autumn and winter temperatures. “Living in a tropical country, we know temperature can have an impact, so we’ve introduced a capsule collection called ‘Tropical,’ featuring lighter shoes,” he adds. 

Alongside Klin, Kidy also presented its latest offerings for the children’s market at BFSHOW. Their products include an ultra-comfortable insole with a gel-like cushioning.

“We’ve also brought a sneaker designed more for performance, catering to children who engage in physical activities. Our collection even incorporates a retro touch, a trend we brought in from Europe,” shares Marcelo Silva, Kidy’s Head of Development and Design. 

Another brand introducing new products is Bibi Calçados, which unveiled its “Little Adventurers” collection, designed to inspire creativity and activities both day and night. The footwear aims to create a connection with nature, celebrating the simplicity and nostalgia of life in the countryside. The goal is to encourage big adventures, highlighting outdoor play and the joy of discovery through the curious, imaginative eyes of children.

“This playful world we’re bringing to our shoes features prints with spaceships, tractors, and fruits, for instance. The collection also includes metallic colors, boots with studs, and cowboy boots, which are a big hit with the kids,” explains Andrea Kohlrausch, the company’s president. Bibi’s new products come equipped with comfort technologies, including E.V.A., for added comfort for children.

Brazil is known for the strength of its small and medium-sized companies. According to Sebrae data, 95% of companies in Brazil are small businesses. There are 22.6 million SMEs, which total an average of R$ 20.26 million in revenue per year. Theyare also present in the footwear sector: of the 5.3 thousand footwear industries in the country, 92% are micro and small. And many of them were gathered in the three days of BFSHOW, the largest footwear fair in Brazil, held between May 21 and 23, at the Transamerica Expo Center, in São Paulo/SP. The event is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with the promoter NürnbergMesse Brasil.

At BFSHOW, about 35% of the 318 exhibitors fall into the micro and small business category, and 49% are medium-sized. One of them is Killana.. Founded 28 years ago in Três Coroas (RS), the company produces leather footwear with a business model divided between private label (producing for other brands) and its own brand, which corresponds to 30% of the production of about 700 shoes per day. The medium-sized company bets on the commercialization of its line through partnerships with retailers and, since 2002, has also exported its products to countries such as Russia, the United States, Argentina, Italy and Portugal, among others. And at BFSHOW it has a showcase to reach new markets. private label (produzindo para outras marcas) e marca própria, que corresponde a 30% da produção de cerca de 700 calçados por dia. A empresa de médio porte aposta na comercialização de sua linha por meio da parceria com varejistas e, desde 2002, também exporta seus produtos para países como Rússia, Estados Unidos, Argentina, Itália e Portugal, entre outros. E na BFSHOW tem uma vitrine para atingir novos mercados.

"It is of total importance to participate in BFSHOW because it is the place where we are able to capture and meet with customers, centralizing the search process, research and confirming that they want to work with us. Some countries we only attend to at the fair. We had in this edition, for example, a client from Guatemala who wants to buy our collection and even suggested opening a store of her own partnering with us. These are businesses that can emerge here and that can lead us to other markets in the future,” says Marcos Huff, Killana's administrator. According to him, the summer collection presented at the BFSHOW should have a sales growth of 10% compared to last year.

Rio Grande do Sul Fashion Station

Sebrae of Rio Grande do Sul was also present at the fair, with a space dedicated to 18 micro and small companies in the state, all of them, in some way, affected by the floods. The participation of the companies, organized at the Estação Moda RS space, was confirmed before the climate catastrophe, with the support of the organization of the fair and Sebrae, all could be present at the event. 

“With this situation we are facing, being at BFSHOW is crucial for the survival of the business. They do not come to the fair only for relationships, they come to generate orders and guarantee the production for the next two or three months at the plant, a factor of paramount importance for the maintenance of jobs, income and to ensure that the local economy continues to function,” says Aliana Maciel, Project Manager at Sebrae RS.

The Sebrae RS project has, in total, 50 micro and small companies in the state, of which 17 were at the BFSHOW with the support of the association. During the event, the project companies closed deals that exceed R$ 4.4 million. According to Sebrae, the outlook for the next 12 months, based on what was seen at the Fair, is an expectation of more than R$ 9.7 million in revenue. Exhibitors sold more than 55 thousand products to about 500 different buyers.

Helping micro and small entrepreneurs to register increases in their revenue is also the main proposal of Sebrae SP at BFSHOW. A consultant at Sebrae Franca, Jorge Zanetti explains that the entity works in four major areas with entrepreneurs: in company management, access to credit, technologies and markets – the latter is the main reason for participating in the fair.

“It is very important to be at BFSHOW because we are able to give visibility to small businesses, so that they have the opportunity to access markets that they often cannot. And also so that these entrepreneurs can analyze trends and learn more about what is happening in Brazil. We set up a shared space of three of the main footwear centers in São Paulo: Franca, Jaú and Birigui, each with five companies from each city. Our perspective is that these companies will have a revenue increase of at least 10% in the year”, explains Zanetti.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Novelties include anti-odor and antibacterial products 

BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday (May 23rd), at the Transamerica Expo Center, had as one of its protagonists the technological innovations in footwear. 

Among the highlights is the children's shoe brand Kidy. The new Spring/Summer collection arrives full of technology. "Our main highlight is Respi-tec, an exclusive innovation of the brand that has holes in the sole so that dry air may enter and warm air leaves, making the foot breathe. The sneaker also has a technological membrane so that no water gets through the holes, and an antibacterial insole. This all prevents children's feet from having foot odour”, explains João Carlos Gava, Marketing Manager at Kidy.

The new shoes also have more stability for the first steps, movement impact absorption and dotted line, which indicates when it is time to change the size of the shoes. In addition, the children's brand also has the Super Leve (Super Light) model, made for sports, which weighs only 130 grams.

Boaonda also took their new collection to BFSHOW. The technological highlight of the company goes to the Maxisense insole, made out of polyurethane, in an exclusive composition, as stated by Cassio Romani, brand's manager. "Today one of our great differentials is our insole, which despite being used, always returns to its original state and absorbs up to 80% of the impact, which ends up helping the knee and ankle joints”. In addition, the brand also presents technologies of softness and grip, preventing slipping. 

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Finding the right shoe can be a challenge. Especially for people who have specific needs, such as a shoe adapted to the bunion or a sandal to work for many hours standing up. Always thinking of evolving and offering the best to the public, brands presented their new collections designed for greater foot care at the 2nd edition of BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday at the Transamerica Expo Center, in SP.

One such brand is Piccadilly, which brought about 300 new models to the fair. Among the main highlights are the new lines that bring greater comfort and health to the feet, such as Piccadilly Maxi, the only one with footwear technology certified by ANVISA. The special insole stimulates circulation and prevents varicose veins and swelling, relieving pain and eliminating toxins. The Spring/Summer collection also has the Hello Bem-Estar (Hello Well-being) line, which offers shoes for feet with special characteristics, such as fasciitis, bunion and spur; and the SPA line, which has a set of relaxing insoles that can be switched.

"The SPA line has a different technology. Each product comes with two insoles: one normal and one textured, which has relaxing and moisturizing properties. While you wear the shoe, it massages and moisturizes your foot. Ideal for those who spend the day on their feet or walk a lot, because at the end of the day you will feel as if you have not worn any shoes. Our lines show that it is possible to combine fashion and beauty with practicality, comfort and well-being”, comments Luciana Cantú, Piccadilly's Trade Marketing Coordinator.

Usa&Adapta (Wear&Adapt) is the big novelty of the Usaflex Summer collection. The line's insole reads the shape of the foot, cushioning the step and distributing the weight of the body. "Usa & Adapta shoes give the feeling of embracing the foot, united to a malleable sole, which really adapts to each step, giving the users a feeling of comfort. It is the main focus of our collection at the fair and attracted a lot of interest from buyers, especially for our carpet at the entrance to the stand, which is all made of the same material,” says Eduarda Dilkin, Trade Marketing Analyst at Usaflex.

The brand also brought three other special lines to this edition of BFSHOW, with technologies such as Gel Shock Absorber, Arcoflex - which helps those with a higher foot arch, adapting to the correct shape and preventing it from causing pain -, and Intensive Care – with insoles that put pressure on strategic points of the foot. Also on display was a new model for its EVA Poofy line, reinforcing the benefits of lightness, softness and durability, with a design that mixes classic style with a touch of glitter. “Our entire collection provides comfort and differentiated benefits, proving our proposal to combine fashion and well-being”, she concludes.

The BFSHOW took place between May 21 and 23, in São Paulo/SP, and brought together 318 Brazilian footwear brands. The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

As novas tendências foram apresentadas na BFSHOW. A feira trouxe também o espaço BFS Trends, com espaço de curadoria da Inspiramais e Fashion Directions

Uma moda fácil e descomplicada, mas com toque fashionista. Essa é a ideia que permeia as tendências para as coleções feminina de calçados e acessórios da Primavera/Verão 2024/2025. Entre as principais apostas estão matérias-primas rústicas, cores suaves e sapatos com solados e palmilhas que atuem para o conforto e bem-estar. Nos detalhes, enfeites e muito brilho para ressaltar qualquer look. Essas e outras tendências foram apresentadas na BFSHOW, principal feira calçadista do Brasil, realizada de 21 a 23 de maio, no Transamerica Expo Center, em São Paulo/ SP. 

BFS Trends

A feira contou com o espaço BFS Trends, que reuniu para os expositores e visitantes exemplos e insights do que será destaque na coleção Primavera/Verão. Amostras de cores, materiais e acabamentos integraram o local, um ponto de referência para quem quer estar por dentro das principais tendências da estação. A curadoria foi feita pelo Inspiramais e Fashion Directions. 

“Recortamos cinco temáticas que são bem importantes e trouxemos para a BFSHOW. Em parceria com o Fashion Directions, criamos um ambiente de tendências para auxiliar as empresas na criação de suas próximas coleções. Com o espaço BFS Trends, criamos um universo circular dessa informação para que as pessoas entendam que o sapato, e a moda no geral,  iniciam-se muito antes do produto final. Ele começa na escolha do componente, na escolha do detalhe do tecido e na construção dessa pesquisa”, afirma Marnei Carminatti, diretor de criação do Inspiramais.

O Inspiramais trabalha com uma metodologia de pirâmide, que divide os temas em três proporções. No topo da pirâmide, 10% representam a inovação, as tendências que geram valor. Na sequência, temos os 30% de inovação/tendência que já viraram realidade. Na base, os 60% que estão massificados e servem para servir de ponto de partida para as coleções. Seguindo essa linha, o BFS Trends está dividido com os cinco grandes pilares: Ancestral, Manualidade, Pragmatismo, Estimulante e Techform. 

O Techform (sportivity) aposta em utilitários, sneakers, mesh & nylon, gorpcore e futurismo. Estimulante (lady romance) traz maximalismos, delicadeza, flores, metalizados e cristais. Já o Pragmatismo (sartorial & pure) reúne minimalismo, clean, mules & slides, bico fino e elegante. No Ancestral (indie rebel) destaque para as fivelas e tachas, western, sedução, destroyed e denim explosion. Em Manualidade (wild & chic) estão reunidos tramados, terrosos, animalier, natural e tradição. “Denim Explosion é uma temática bem importante, que aparece bastante, tanto como cor do tom de azul quanto o material em si, e vai continuar para as próximas estações”, pontua Luana Savadintzky, consultora de moda e analista de tendências do Fashion Directions. 

“O nosso olhar é sempre mais voltado para o produto, permitindo que o comprador consiga interligar as referências de uma maneira fácil e comercial. Olhamos a tendência que está acontecendo agora, lá fora principalmente, e trazemos para o mercado latino-americano uma pesquisa mais aspiracional de uma forma bem comunicativa e fácil. No espaço BFS Trends eles têm todo apoio, não só para escolherem os produtos, mas também para montarem, para colocarem em exposição para o cliente dele, o consumidor final”, afirma Luana Lanzini, co-fundadora do Fashion Directions.

In practice

Os materiais naturais como palha e ráfia chegam com tudo na coleção feminina de calçados e acessórios da Primavera/Verão 2024/2025. Foi nesse minimalismo rústico e contemporâneo que a Dumond foi buscar inspiração. A nova coleção da marca, que atua há 30 anos no mercado de bolsas e calçados, traz a linha “natural chic”, com peças em cartela terrosa, animal print e materiais naturais. Entre as cores, destacam-se o damasco, o verde escuro, e os tons metalizados. 

Além dessas, as famosas candy colors, que dominaram as passarelas e os tapetes vermelhos em 2019, voltam a ocupar as vitrines. A coleção romântica da Dumond apresenta as cores em tom pastel em composição com tramas, tranças de ráfia e cordões. “Os modelos flats, mocassins e com saltos blocos são destaques da linha, além das já tradicionais sapatilhas da marca”, explica o estilista Helder Antônio da Silva. Ao todo, a Dumond apresentou mais de 100 modelos de sapato e 30 bolsas na BFSHOW.

Os tons mais claros estão presentes, ainda, nas bolsas da coleção Primavera 2024 da Colcci, expositora também do evento. Com mais de 40 modelos, a KE, empresa responsável pelo licenciamento da Colcci Bags, vai levar aos pavilhões a coleção Al Mare. “Exploramos tons como o azul cashmere e o amarelo cornish, inspirado na cor da areia da praia”, explica Melina Sanson, fashion designer da KE, que ajudou a desenvolver a coleção junto ao time de designers da Colcci.  

Outro ponto alto da coleção são as bolsas para a noite com muito brilho, que chegam às lojas em 4 diferentes modelos. As minibags também continuam como aposta. A tendência permanece forte nas passarelas internacionais e está presente na próxima estação, e funciona muito bem como um complemento da roupa. A da nova coleção da Colcci, como o nome diz, é bem pequena com medidas de 10x12x6″, explica Melina. 

O toque natural da marca chega por meio da nova shopping bag, feita com canvas e detalhes em poliuretano. “É uma peça coringa e atemporal, vai da praia ao urbano. Vai ser sucesso na temporada da Colcci Bags”, aposta a designer. 

A Brizza Arezzo traz para a próxima coleção flats e sandals em cores blushes, bold flowers em aplicações monocromáticas e uma estética solar e fun, destacada pela collab com a Smille, que estampa flatforms e sandálias. Outro lançamento da marca é a nova linha Marrocos Up, uma nova flatform em full EVA.

A estética faroeste e as aplicações vem forte nas marcas femininas da Grendene. “Trazemos a evolução dos brilhos, com a atualização de projetos de pedrarias e acabamentos acetinados, uma tendência que terá continuidade para o verão. Solados anatômicos e tratorados mais salientes estão presentes, além da tendência dos cabedais em “H”, impressa na coleção de acordo com o DNA de cada uma das nossas marcas. Na Grendha, trabalhamos com metais maximalistas e inspiração na joalheria. Em Zaxy, investimos em novas possibilidades de modelos estilo “Birken” e em sandálias e slides que bebem da tendência Western”, afirma Tarcila Carvalho, gerente de Design das marcas Grendha, Zaxy e Azaleia.

“Essa estação vem com uma aposta muito forte na rusticidade, mas com o brilho que a brasileira gosta. Na Dakota apostamos nessa mistura de materiais, que tem agradado muito os clientes nesse primeiro dia da BFSHOW”, conta Isabel Maldaner, gerente de Marketing da Dakota. Tamancos, papetes, metais em formas orgânicas e slim bags para serem usadas também no inverno – um produto atemporal. Nos tênis da marca, aposta por solas caixa e metal, além da logomania, com destaque para o logo da marca.

Já a nova coleção da Beira Rio lança mão de uma base assertiva e inteligente para o guarda-roupa das mulheres, girando em torno da tríade: moda, elegância e conforto. Entre os destaques estão sapatos com salto bloco, shapes arredondados, modelos cap toe, enfeites, laços e uma aparência full color. As papetes – febre do momento –, exibem palmilhas anatômicas, e estarão nas vitrines ao lado de flats, tamancos e thong sandals. Entre as cores, a aposta é pelo vermelho Radiant Red (WGSN), que marcou  eventos, desfiles e o street style, dando origem à tendência que tomou conta das redes sociais, o Pop of Red. Os tons Pale Yellow ou Celestial Yellow também marca presença nesse verão. 

Para a marca, os lançamentos abrem espaço para produções genuínas, que vão da beira-mar até composições urbanas, especialmente na companhia de itens funcionais como fechos de contato e fivelas.

E, para quebrar os padrões, a Vizzano propõe a estética “Wrong Shoe Theory”, que se tornou viral e trouxe aos feeds e runways a decisão de escolher um par de calçados que se oponha diametralmente à estética “combinandinha” do figurino, exemplificada por calças esportivas ou jorts arrematados por slingbacks, ou, ainda, slip dresses finalizados com tênis. No line-up da Vizzano está o azul, corporificado pela nuance Galactic Cobalt (WGSN) e o Sky Blue. O cinza é outro fashion player, abraçando a era do Groutfit (fusão dos termos grey e outfit), referindo-se ao dress code acinzentado head to toe (da cabeça aos pés). Entre os materiais, destaca-se o novo metalizado com textura de favos, estilizando escamas.

Na wishlist de bolsas, o match entre moda e portabilidade não passa despercebido: shape tote, alongada na horizontal, feita em Safiano – material que se assemelha ao linho –, com enfeite frontal imponente, monograma e área interna espaçosa. A opção meia lua (moon medium bag) tem aplicação frontal de fivelas e ilhós. Entram em cena também o modelo satchel e a shoulder bag (best-seller) que ganha releitura em tons pastel, como o amarelo manteiga (butter cream). A versão tote na cor Cherry Red conta com ótimo espaço interno.

The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP). Registre aqui seu interesse em participar.

The second edition of BFSHOW, footwear fair that took place between May 21st and 23rd, at the Transamerica Expo Center, in São Paulo/SP, generated optimism for the second half of sales in the footwear industry. With 318 exhibiting brands, the fair received more than 9 thousand people, among Brazilian buyers and from all continents of the world. The fair is a realization of the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil.

The executive chairman of Abicalçados, Haroldo Ferreira, points out that the fair confirmed the positive growth projection for the sector throughout 2024. "This year, we have an estimate of growth between 0.9% and 2.2%. The success of the fair, both in negotiations with the domestic and foreign markets, make us more optimistic and close to the highest side of the range”, celebrates the leader. According to him, BFSHOW demonstrated the strength and unity of the Brazilian footwear sector. “I am sure that this sector, with all its power of resilience, has the potential to grow further. We need better conditions of competitiveness, because we are productive and competent in what we do. The accomplishment of BFSHOW proves this,” he added.

For the CEO of NürnbergMesse Brasil, João Paulo Picolo, the fair, in its second edition, is consolidated as the largest in the country. “We are not the ones who are saying it, it is the exhibitors, shopkeepers and importers present in it. The move of the fair to São Paulo, with a better infrastructure and facilitated logistics to receive thousands of buyers with comfort and convenience is a differential that is strengthening the event as one of the main in the world and giving due recognition to the Brazilian footwear industry”, he highlights. The executive also says that, on the first day alone, the fair beat all the visitation achieved in the first edition. “And it wasn't just volume, we've had quality. The people who came, came focused on business”, he evaluates.

Energy shot
The BFSHOW was a real energy shot for the national footwear industry, still very shaken by what is happening in Rio Grande do Sul, the largest exporter and second largest producer of footwear in Brazil. The keyword for the 56 Gaucho brands participating in the BFSHOW was resilience. With logistical difficulties, since Porto Alegre's airport was hit hard by the floods and is not expected to reopen until September, many came by alternative airports or even by buses and vans to São Paulo. “The Gaucho footwear sector showed a strength that impressed everyone here at BFSHOW. I am convinced that, by the end of May, more than 90% of footwear production in Rio Grande do Sul will be normalized”, projects the CEO of Abicalçados.

One of the Gaucho exhibitors is Sugar Shoes, from Picada Café / RS. Manufacturing the brands Coca-Cola Shoes, Diversão, Aramis and Street, the group was at the BFSHOW presenting its Spring-Summer collections. According to Director Rodaika Diel, the fair surprised positively, because in addition to lots of movement, it generated business on site with buyers from all over Brazil and part of the world. "Buyers praised, in addition to the products presented, the structure of the fair and the fact that it is located in São Paulo, which facilitates the logistics for the visit”, she evaluates. She also says that a large argentinian group, which had a scheduled visit to the factory and could not go due to flooding, was at the fair and closed business. “We are very happy and looking forward to the November edition”, she concludes.

Pampili, children's footwear industry from Birigui / SP, was also satisfied with the event. The company's International Business Coordinator, Lismeire da Silva Santos, hardly stopped serving buyers, especially from outside the country. "Looking at the international market retraction scenario, the fair becomes even more relevant and with results above expectations”, she says. According to her, the logistics of the fair, in São Paulo, greatly facilitated the visit of major international players. “We opened three new international markets here, Costa Rica, Chile and Yemen, in addition to receiving traditional customers, mainly from Latin America,” she says, stressing that the matchmaking job (service that crosses demand with product supply), carried out by Abicalçados, greatly facilitated negotiations, making BFSHOW an event with a total focus on business. The director of the company, Sergio Andreazzi, corroborates the professional's opinion, highlighting that the fair is recovering the prestige of the sector's national shows. “The second edition of BFSHOW took a step, a big step, compared to its first edition. I'm sure the next edition, in the New Anhembi, will be even better. We will be there and we will need an even larger space" he assesses.

Collective strength
At the collective stand of Nova Serrana, which brought together 60 brands from the footwear pole in Minas Gerais in a space of more than 1.2 thousand meters within the Transamerica Expo Center, Stir was another company satisfied with the results achieved, especially in the domestic market. “We've received a large number of visits from Brazilian buyers, mainly from the São Paulo market, which absorbs 45% of our sales,” says Conrado Lacerda, from the commercial department. According to him, the grouping of the Minas footwear location in a single space further enhanced participation. "At the next fair, we will have even more brands. Those who did not come, will want to come”, he concludes.

International markets
In addition to the great visitation of buyers from all regions of Brazil, BFSHOW had an expressive presence of importers from all continents. According to the promoter, there were more than 60 accredited countries. Through a joint effort carried out by Abicalçados, the Brazilian Export and Investment Promotion Agency (ApexBrasil) - through the Brazilian Footwear program - and NürnbergMesse Brasil, more than 150 international buyers from 98 groups were brought to Brazil. "Adding to the foreign buyers who came on their own, we should exceed three hundred importers,” says Abicalçados' Business and Relationship Manager, Letícia Sperb Masselli.

The buyer of the Armando Company Group from Kuwait, Daniel Krayem, points out that the fair united organization with new releases in accordance with the main trends in the world market. “We have made great contacts that will certainly generate future business. It was quite easy to find the shoes we needed because of the arrangement by segments”, he evaluates.

In the coming days, Abicalçados and NürnbergMesse Brasil will release the figures of the negotiations carried out by the buyers brought by BFSHOW.

Help RS
As it could not be otherwise, the fair was also the stage for solidarity with those affected by the floods in Rio Grande do Sul. The fair spread several totems with QR code to send PIX to the Movement Next Steps RS, that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

Move to SP
A fact quite celebrated during the second edition of BFSHOW, the coming to the capital of São Paulo became definitive. "The fair grew roots in São Paulo. In the next edition, the event will be even bigger, held in the New Anhembi District, a space that has received investment of more than R$ 500 million and is fully prepared to host an event of the magnitude of BFSHOW with comfort, security and facilitated logistics”, announces Picolo. The next edition of the fair takes place between November 11th and 13th, 2024.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

New trend captivates millions and has a significant impact on the sports shoe market

Running is the sport of the moment. The so-called “Running Era” has gained prominence on social networks and has involved thousands of people of different ages in the movement. Data prove this trend: according to the Brazilian Association of Street Running (ABCR), interest in the sport has grown in Brazil. In 2023, 150 thousand street races were held and there was a 13% increase in the number of participants compared to the previous year. The survey estimates that today there are 13 million runners in the country.

This trend is not only limited to the search for an active lifestyle and connected with urban trends, but mainly by raising awareness of the impacts on the health and well-being of practitioners. BFSHOW, the largest footwear fair in Brazil, held for the first time in São Paulo, presented the novelties and technologies for running shoes. The event began on Tuesday (May 21st) and will run until Thursday (May 23rd), at the Transamerica Expo Center.

Among the novelties is the new release of Olympikus, a Vulcabras brand, the Olympikus Corre Supra. The model is the first super sneaker made in Brazil, which combines the most modern in technology and innovation in the world to democratize the Brazilian consumer's access to high performance sneakers.

The model has an unprecedented continuous carbon fiber plate, the Carbon G via Toray. Coated with liquid graphene, the material provides plate performance with 3 times greater propulsion and is 5 times more resistant when compared to short fibers. The midsole and insole are produced with the exclusive NT-X foam. The result is a lightweight shoe, which adheres to both dry and wet ground, giving more stability to the run. Despite being a high-performance sneaker, the brand reinforces that it caters to both professional and amateur runners.

In addition to the Vulcabras group's brand, Rep-play presented at the BFSHOW its new collection “Oo Esporte Nos Move” (Sport Moves Us), aimed at those who run in a lighter way, under 10 km. The new sneakers in the collection have an EVA sole, value the comfort of the athlete and are breathable. “Our shoes are super light and great for those who are starting to run,” says Rodrigo Lacerda, Commercial Manager of the brand. 

Lacerda also commented about the new era of the race: “We have noticed a much greater movement in the search for sports shoes over recent years because of this new trend and this has resulted in the growth of the company,” he celebrates. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

Exhibitors at BFSHOW brought options for the aesthetic, with low-soled sneakers, loafers and pumps among the bets.

Pointed out as one of the main trends of the moment, tenniscore has been gaining the attention of the catwalks and the public. On TikTok, the hashtag #tenniscore has reached more than 6.5 million views. The new wave is leveraged by the pre-release of the film Challengers, starring Zendaya. In the feature, the character of the actress bets on outfits inspired by the universe of tennis. The aesthetic has been growing since the post-pandemic, when the practice of the sport gained more followers and the style gained the streets – and, today, the corridors of BFSHOW, the largest footwear fair in Brazil, which will be held until Thursday, in São Paulo.

According to retail analysis by WGSN, items associated with the term “tennis” grew by 7% per year in 2024. In general, tenniscore bets on a new version of preppy and quiet luxury, aesthetics that have been on the rise in recent months, but with the appeal of sports such as golf and tennis. On the feet, the choices range from low-soled sport sneakers, to loafers and pointed-toe pumps. BFSHOW exhibitors brought dozens of options for those who want to bet on the aesthetics. Bebecê's B/green line, for example, bets on sneakers that have the trend's look. With a low sole and pastel colors, reminiscent of natural nuances.

Boldness and romanticism mark tenniscore as well as Bottero's Spring/Summer collection. Present at the 2nd edition of BFSHOW, the brand brings vintage sneaker options, which return this season in white and animalier versions. For those who want to follow the trend, but vary the sneakers, the brand also brings options for pointed-toe ballerinas, pumps and chanels, with shapes that bring sensuality to the feet and more glamor to the sporty look.

Modare Ultraconforto's new collection is shaped by the sensoriality of well-being, masterfully balancing form and function – everything to do with tenniscore. In shoes, bets on materials such as quilting in earthy tones combine the aesthetics of the trend with the comfort provided by the brand's shoes, which bring in the Spring/Summer collection protective foams on the heel to firm the fit and massage spheres on the Reflex Sense insole (ideal for taking care of the discomforts caused by plantar fasciitis). The brand also brings loafers with personalized touches, with laser cut, buckles and studs adding a touch of modernity to the trend.

"At Modare Ultracomforto, the sporty models that dialogue with the aesthetics of the tenniscore trend coordinate, alongside, color charts in natural tones, with cream, off-white and caramel as protagonists. In addition, finishes such as knit, three-dimensional and super flexible mesh, soles with discreet elevation, bringing an urban appeal and technologies that amplify the sensoriality of well-being" add the brand's style team.

The former futsal player Falcão visited the stand of Topper, Brazilian brand of cleats, on Wednesday, (22), on the second day of the BFSHOW. The event, the largest footwear industry fair in the country, began on Tuesday (21/05) and will run until Thursday (23/5), at the Transamerica Expo Center.

During the visit, the former player greeted the audience and took pictures with fans. Falcão is a brand ambassador, who even has the cleat chancelled by the king, for being the favorite of the former athlete, MAESTRO PRO. “I am very happy to be part of Topper, a brand that sees not only men's but also women's football,” said the futsal star. New soccer cleats for both audiences were presented at BFSHOW, including shoes that can be worn both for playing soccer and for everyday life. 

The new models hit the stores in July. Falcão, considered the best player in the history of World futsal, was at the event alongside Kaynan Andrade, known as Meia Trocada, who plays for Santos' grassroots futsal team and is also a brand ambassador. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

In addition to data and projections of the national footwear industry, the press conference held today (22) at BFSHOW, in São Paulo/SP, highlighted the impact of floods for the sector in Rio Grande do Sul and the importance of defending the activity from unfair competition, especially the one imposed by international e-commerce platforms, which are currently exempt from import taxes on shipments of up to US$ 50.

The executive president of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, opened the meeting with national and international journalists highlighting the figures of the sector, which had a productive drop in 2023, of 2.3%, mainly impacted by the setback in exports, which went down 16.6% that year. For 2024, however, expectations are more positive. "In 2024, production should grow between 0.9% and 2.2%, pulled, once again, by the domestic market. Domestic consumption should increase between 2.4% and 3.8%, while exports should register the second consecutive drop, between 5% and 9.7%,” he said.

According to Ferreira, in addition to the international cooling environment, especially due to interest rates in the main economies, the normalization of freight prices - which has provided China's reinsertion into the international market - unfair competition with international e-commerce platforms has been impacting the activity. “We do not want benefits, we want to have parity of conditions to compete. Currently, the domestic industry pays cascading taxes, while these large platforms send their shipments of up to US$ 50 with full exemption from import tax. The fact has been harming the sector", he warned, stressing that the national footwear industry could grow much more domestically, were it not for this predatory competition, especially with Asian footwear. "We have the capacity to grow more, what we need is consumers for our products in the domestic market, flooded by Asian productions. We are exporting jobs, " he concluded.

The Abicalçados executive also spoke about the payroll exemption. After a long imbroglio with the Federal Government, which filed a lawsuit in the Brazilian Supreme Court to overturn the renewal of the measure, approved in the National Congress, an agreement was reached with the Ministry of Finance so that the collection of the payroll tax rate would continue to be suspended in 2024, starting to have hybrid collection in 2025, 2026 and 2027, and returning in full in 2028.

Success and move to SP
The commercial and visitation success of the second edition of BFSHOW and the move of the fair definitively to the capital of São Paulo was the theme of the speech of the CEO of NürnbergMesse Brasil, João Paulo Picolo. With more than 300 footwear brands from all over Brazil, which account for more than 80% of the national footwear production, BFSHOW is expected to receive more than 10 thousand people during its three days of realization (May 21st to 23rd). “BFSHOW shows the strength of the national footwear industry. Only on the first day (21), we received more than the entire audience registered in the first edition, in Porto Alegre/RS”, he celebrated.

The CEO also stressed the sustainability of the event, since most of the waste generated, which can be recycled, will be reused. "Waste management is a current concern at NürnbergMesse Brasil in all its 14 events in Brazil,” he added. Picolo also announced the move of the fair to São Paulo. "Logistics is much improved. The next edition of the Fair will be held between November 11th and 13th, this time in the New Anhembi District, in São Paulo”, he announced.

Pride and announcement
The Business Director of the Brazilian Agency for Export and Investment Promotion (ApexBrasil), Ana Repezza, highlighted the pride of supporting BFSHOW, which is expected to receive more than 300 international buyers from 60 countries. “We have a long-standing partnership with Abicalçados, through Brazilian Footwear, and I must say how proud we are, because it is a prominent project in the Agency,” she said. About the fair, the director said that she talked with many exhibitors and buyers. “People are impressed with the organization and especially with the resilience of the Gaucho brands, which even affected by the floods made a point of being present”, she pointed out.

Ana also announced a contribution of R$ 11 million for micro and small companies affected by the climate catastrophe in Rio Grande do Sul. "In the coming days, ApexBrasil will publish a normative instruction to help companies in commercial actions for export, in the purchase of machinery and raw materials,” she said.

Entrepreneurs
Collective construction of the national footwear sector, BFSHOW was attended by entrepreneurs from different footwear regions and segments in their meeting with the press. Pedro Bartelle, CEO of Vulcabras, Ana Carolina Grings, vice president of Piccadilly; Junior SIlva, Director of Chromic Femme; Maria Colli, president of Pampili; Sergio Bocayuva, CEO of Usaflex; and Giuliano Spinelli, director of PG4 Galleria.
 

Solidarity
In addition to business and networking, exhibitors, shopkeepers and importers who visit BFSHOW can help people affected by the floods by engaging in the Next Steps RS Movement, created by Abicalçados in partnership with entities in the footwear production chain and entrepreneurs in the sector. At the fair, there are several totems with QR code to send PIX to the Movement that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

Stands of companies of all sizes and segments full have surprised even the most optimistic people on the first day (21) of the 2nd edition of BFSHOW, which takes place until next Thursday (23) at the Transamerica Expo Center, in São Paulo/SP. With more than 300 exhibiting brands, the fair is the largest in Brazil and launches, in this edition, the Spring/Summer collections, responsible for 70% of sales in the national footwear industry. The exhibition is a realization of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil. 

The executive president of Abicalçados, Haroldo Ferreira, points out that, more than an expressive visitation, the event had an assertive audience. “BFSHOW has a perfect date to supply retailers right after Mother's Day, the most profitable date for shoe retail,” he points out, noting that the buying public closed orders on the first day of the event. "The results will be added up at the end of the fair, but we can already say that they will be much higher than those recorded in the first edition of the fair. The quality of the audience, with purchasing decision power, encouraged the exhibitors", adds the executive. 

This is the same assessment as the CEO of NürnbergMesse Brasil, João Paulo Picolo. “BFSHOW, in its second edition, is already the largest fair in Brazil, including exhibitors from all major footwear poles, segments and sizes. We are excited for the next two days”, comments Picolo, highlighting that the expectation is quite positive, especially with regard to sales in the domestic market, which is expected to grow between 2.2% and 3.4% in 2024, according to data from Abicalçados.  

Exhibitors

The Marketing Director of Kidy, children's footwear industry of Birigui/SP, João Gava, points out that the visitation of the first day was “much higher than in the first edition”. According to him, the fact demonstrates that the fair is on the right track. We are confident that the second day will continue to be excellent, with more customers coming to the children's sector, both from the domestic and international markets,” he foresees. 

Pedro Bartelle, CEO of Vulcabras, points out that the company is satisfied with the visits and strengthening relationships with the Brazilian and international markets. “We are present at the fair with our three brands, Olympikus, Mizuno and Under Armour. In addition to presenting our newest releases, which have the latest in technology and innovation, we are also showing the strength of the footwear industry and the Gaucho people, who even impacted by the floods are present here at the fair. Participating in the second edition of the event allows us to strengthen relationships with our customers and partners”, he evaluates. 

For the Sales and Marketing Director of Calçados Beira Rio, Maribel Silva, the fair started in a very satisfactory way, with great visitation from traditional and new customers. According to her, the positive start points out that the company is on the right track, with collections approved by the market. “We are very pleased with the beggining of the fair, with the start of our second half sales. We are receiving visits from several Brazilian states and the world, and we have already closed important deals both in the domestic market and in exports”, she says. 

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

International presence

In addition to thousands of buyers from all over Brazil, BFSHOW is receiving importers from 98 international groups from 31 countries, and all continents. The visitation is being supported by joint projects of Abicalçados, ApexBrasil and NürnbergMesse Brasil.

Help RS

As it could not be otherwise, the fair is also the stage for solidarity with the people affected by the floods that have plagued Rio Grande do Sul since the beginning of May. BFSHOW has donation collection points for those affected and totems with QR code to send out pix for the Next Steps RS Movement, which will raise financial resources that will be directed to the restructuring of the living conditions of impacted footwear families.

Collab Voices + Ana Hickmann focuses on minimalism and values sustainability

The Voices Culture brand presented this Tuesday, (21), its new Spring/Summer 2025 collection in partnership with TV hostess and entrepreneur Ana Hickmann. The collection, entitled Voices + Ana Hickmann, was presented at BFSHOW, the largest footwear fair in the country, held for the first time in São Paulo. The event, which began today, runs through Thursday at the Transamerica Expo Center.

With a focus on sustainability and always valuing “less fast, more fashion”, the partnership between the hostess and the brand presents products made from recycled pet bottle and with vibrant colors, such as green, orange, pink and yellow. The new line, focusing on flats and slides, also has products with animal print, punk style and silver details. animal print, estilo punk e detalhes em prata. 

The collection has already begun to be sold in Europe and arrives in Brazilian stores in August. “I am passionate about new models, focusing a lot on ‘less is more’, and with each collection we have shown more of that,” said Ana Hickmann, during her participation in the event.

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About AbicalçadosAbicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.