Author: imprensa2

Exhibitors at BFSHOW brought options for the aesthetic, with low-soled sneakers, loafers and pumps among the bets.

Pointed out as one of the main trends of the moment, tenniscore has been gaining the attention of the catwalks and the public. On TikTok, the hashtag #tenniscore has reached more than 6.5 million views. The new wave is leveraged by the pre-release of the film Challengers, starring Zendaya. In the feature, the character of the actress bets on outfits inspired by the universe of tennis. The aesthetic has been growing since the post-pandemic, when the practice of the sport gained more followers and the style gained the streets – and, today, the corridors of BFSHOW, the largest footwear fair in Brazil, which will be held until Thursday, in São Paulo.

According to retail analysis by WGSN, items associated with the term “tennis” grew by 7% per year in 2024. In general, tenniscore bets on a new version of preppy and quiet luxury, aesthetics that have been on the rise in recent months, but with the appeal of sports such as golf and tennis. On the feet, the choices range from low-soled sport sneakers, to loafers and pointed-toe pumps. BFSHOW exhibitors brought dozens of options for those who want to bet on the aesthetics. Bebecê's B/green line, for example, bets on sneakers that have the trend's look. With a low sole and pastel colors, reminiscent of natural nuances.

Boldness and romanticism mark tenniscore as well as Bottero's Spring/Summer collection. Present at the 2nd edition of BFSHOW, the brand brings vintage sneaker options, which return this season in white and animalier versions. For those who want to follow the trend, but vary the sneakers, the brand also brings options for pointed-toe ballerinas, pumps and chanels, with shapes that bring sensuality to the feet and more glamor to the sporty look.

Modare Ultraconforto's new collection is shaped by the sensoriality of well-being, masterfully balancing form and function – everything to do with tenniscore. In shoes, bets on materials such as quilting in earthy tones combine the aesthetics of the trend with the comfort provided by the brand's shoes, which bring in the Spring/Summer collection protective foams on the heel to firm the fit and massage spheres on the Reflex Sense insole (ideal for taking care of the discomforts caused by plantar fasciitis). The brand also brings loafers with personalized touches, with laser cut, buckles and studs adding a touch of modernity to the trend.

"At Modare Ultracomforto, the sporty models that dialogue with the aesthetics of the tenniscore trend coordinate, alongside, color charts in natural tones, with cream, off-white and caramel as protagonists. In addition, finishes such as knit, three-dimensional and super flexible mesh, soles with discreet elevation, bringing an urban appeal and technologies that amplify the sensoriality of well-being" add the brand's style team.

The former futsal player Falcão visited the stand of Topper, Brazilian brand of cleats, on Wednesday, (22), on the second day of the BFSHOW. The event, the largest footwear industry fair in the country, began on Tuesday (21/05) and will run until Thursday (23/5), at the Transamerica Expo Center.

During the visit, the former player greeted the audience and took pictures with fans. Falcão is a brand ambassador, who even has the cleat chancelled by the king, for being the favorite of the former athlete, MAESTRO PRO. “I am very happy to be part of Topper, a brand that sees not only men's but also women's football,” said the futsal star. New soccer cleats for both audiences were presented at BFSHOW, including shoes that can be worn both for playing soccer and for everyday life. 

The new models hit the stores in July. Falcão, considered the best player in the history of World futsal, was at the event alongside Kaynan Andrade, known as Meia Trocada, who plays for Santos' grassroots futsal team and is also a brand ambassador. 

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

In addition to data and projections of the national footwear industry, the press conference held today (22) at BFSHOW, in São Paulo/SP, highlighted the impact of floods for the sector in Rio Grande do Sul and the importance of defending the activity from unfair competition, especially the one imposed by international e-commerce platforms, which are currently exempt from import taxes on shipments of up to US$ 50.

The executive president of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, opened the meeting with national and international journalists highlighting the figures of the sector, which had a productive drop in 2023, of 2.3%, mainly impacted by the setback in exports, which went down 16.6% that year. For 2024, however, expectations are more positive. "In 2024, production should grow between 0.9% and 2.2%, pulled, once again, by the domestic market. Domestic consumption should increase between 2.4% and 3.8%, while exports should register the second consecutive drop, between 5% and 9.7%,” he said.

According to Ferreira, in addition to the international cooling environment, especially due to interest rates in the main economies, the normalization of freight prices - which has provided China's reinsertion into the international market - unfair competition with international e-commerce platforms has been impacting the activity. “We do not want benefits, we want to have parity of conditions to compete. Currently, the domestic industry pays cascading taxes, while these large platforms send their shipments of up to US$ 50 with full exemption from import tax. The fact has been harming the sector", he warned, stressing that the national footwear industry could grow much more domestically, were it not for this predatory competition, especially with Asian footwear. "We have the capacity to grow more, what we need is consumers for our products in the domestic market, flooded by Asian productions. We are exporting jobs, " he concluded.

The Abicalçados executive also spoke about the payroll exemption. After a long imbroglio with the Federal Government, which filed a lawsuit in the Brazilian Supreme Court to overturn the renewal of the measure, approved in the National Congress, an agreement was reached with the Ministry of Finance so that the collection of the payroll tax rate would continue to be suspended in 2024, starting to have hybrid collection in 2025, 2026 and 2027, and returning in full in 2028.

Success and move to SP
The commercial and visitation success of the second edition of BFSHOW and the move of the fair definitively to the capital of São Paulo was the theme of the speech of the CEO of NürnbergMesse Brasil, João Paulo Picolo. With more than 300 footwear brands from all over Brazil, which account for more than 80% of the national footwear production, BFSHOW is expected to receive more than 10 thousand people during its three days of realization (May 21st to 23rd). “BFSHOW shows the strength of the national footwear industry. Only on the first day (21), we received more than the entire audience registered in the first edition, in Porto Alegre/RS”, he celebrated.

The CEO also stressed the sustainability of the event, since most of the waste generated, which can be recycled, will be reused. "Waste management is a current concern at NürnbergMesse Brasil in all its 14 events in Brazil,” he added. Picolo also announced the move of the fair to São Paulo. "Logistics is much improved. The next edition of the Fair will be held between November 11th and 13th, this time in the New Anhembi District, in São Paulo”, he announced.

Pride and announcement
The Business Director of the Brazilian Agency for Export and Investment Promotion (ApexBrasil), Ana Repezza, highlighted the pride of supporting BFSHOW, which is expected to receive more than 300 international buyers from 60 countries. “We have a long-standing partnership with Abicalçados, through Brazilian Footwear, and I must say how proud we are, because it is a prominent project in the Agency,” she said. About the fair, the director said that she talked with many exhibitors and buyers. “People are impressed with the organization and especially with the resilience of the Gaucho brands, which even affected by the floods made a point of being present”, she pointed out.

Ana also announced a contribution of R$ 11 million for micro and small companies affected by the climate catastrophe in Rio Grande do Sul. "In the coming days, ApexBrasil will publish a normative instruction to help companies in commercial actions for export, in the purchase of machinery and raw materials,” she said.

Entrepreneurs
Collective construction of the national footwear sector, BFSHOW was attended by entrepreneurs from different footwear regions and segments in their meeting with the press. Pedro Bartelle, CEO of Vulcabras, Ana Carolina Grings, vice president of Piccadilly; Junior SIlva, Director of Chromic Femme; Maria Colli, president of Pampili; Sergio Bocayuva, CEO of Usaflex; and Giuliano Spinelli, director of PG4 Galleria.
 

Solidarity
In addition to business and networking, exhibitors, shopkeepers and importers who visit BFSHOW can help people affected by the floods by engaging in the Next Steps RS Movement, created by Abicalçados in partnership with entities in the footwear production chain and entrepreneurs in the sector. At the fair, there are several totems with QR code to send PIX to the Movement that is raising financial resources that will be directed to the restructuring of the living conditions of the impacted footwear-related families.

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

Stands of companies of all sizes and segments full have surprised even the most optimistic people on the first day (21) of the 2nd edition of BFSHOW, which takes place until next Thursday (23) at the Transamerica Expo Center, in São Paulo/SP. With more than 300 exhibiting brands, the fair is the largest in Brazil and launches, in this edition, the Spring/Summer collections, responsible for 70% of sales in the national footwear industry. The exhibition is a realization of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil. 

The executive president of Abicalçados, Haroldo Ferreira, points out that, more than an expressive visitation, the event had an assertive audience. “BFSHOW has a perfect date to supply retailers right after Mother's Day, the most profitable date for shoe retail,” he points out, noting that the buying public closed orders on the first day of the event. "The results will be added up at the end of the fair, but we can already say that they will be much higher than those recorded in the first edition of the fair. The quality of the audience, with purchasing decision power, encouraged the exhibitors", adds the executive. 

This is the same assessment as the CEO of NürnbergMesse Brasil, João Paulo Picolo. “BFSHOW, in its second edition, is already the largest fair in Brazil, including exhibitors from all major footwear poles, segments and sizes. We are excited for the next two days”, comments Picolo, highlighting that the expectation is quite positive, especially with regard to sales in the domestic market, which is expected to grow between 2.2% and 3.4% in 2024, according to data from Abicalçados.  

Exhibitors

The Marketing Director of Kidy, children's footwear industry of Birigui/SP, João Gava, points out that the visitation of the first day was “much higher than in the first edition”. According to him, the fact demonstrates that the fair is on the right track. We are confident that the second day will continue to be excellent, with more customers coming to the children's sector, both from the domestic and international markets,” he foresees. 

Pedro Bartelle, CEO of Vulcabras, points out that the company is satisfied with the visits and strengthening relationships with the Brazilian and international markets. “We are present at the fair with our three brands, Olympikus, Mizuno and Under Armour. In addition to presenting our newest releases, which have the latest in technology and innovation, we are also showing the strength of the footwear industry and the Gaucho people, who even impacted by the floods are present here at the fair. Participating in the second edition of the event allows us to strengthen relationships with our customers and partners”, he evaluates. 

For the Sales and Marketing Director of Calçados Beira Rio, Maribel Silva, the fair started in a very satisfactory way, with great visitation from traditional and new customers. According to her, the positive start points out that the company is on the right track, with collections approved by the market. “We are very pleased with the beggining of the fair, with the start of our second half sales. We are receiving visits from several Brazilian states and the world, and we have already closed important deals both in the domestic market and in exports”, she says. 

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

International presence

In addition to thousands of buyers from all over Brazil, BFSHOW is receiving importers from 98 international groups from 31 countries, and all continents. The visitation is being supported by joint projects of Abicalçados, ApexBrasil and NürnbergMesse Brasil.

Help RS

As it could not be otherwise, the fair is also the stage for solidarity with the people affected by the floods that have plagued Rio Grande do Sul since the beginning of May. BFSHOW has donation collection points for those affected and totems with QR code to send out pix for the Next Steps RS Movement, which will raise financial resources that will be directed to the restructuring of the living conditions of impacted footwear families.

Collab Voices + Ana Hickmann focuses on minimalism and values sustainability

The Voices Culture brand presented this Tuesday, (21), its new Spring/Summer 2025 collection in partnership with TV hostess and entrepreneur Ana Hickmann. The collection, entitled Voices + Ana Hickmann, was presented at BFSHOW, the largest footwear fair in the country, held for the first time in São Paulo. The event, which began today, runs through Thursday at the Transamerica Expo Center.

With a focus on sustainability and always valuing “less fast, more fashion”, the partnership between the hostess and the brand presents products made from recycled pet bottle and with vibrant colors, such as green, orange, pink and yellow. The new line, focusing on flats and slides, also has products with animal print, punk style and silver details. animal print, estilo punk e detalhes em prata. 

The collection has already begun to be sold in Europe and arrives in Brazilian stores in August. “I am passionate about new models, focusing a lot on ‘less is more’, and with each collection we have shown more of that,” said Ana Hickmann, during her participation in the event.

Service:

BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free  to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.

About AbicalçadosAbicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.