Author: Diego

The 3rd edition of BFSHOW, a trade fair held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, is supported by 16 footwear industry unions from all over Brazil. The event, which takes place from November 11th to 13th at the Anhembi District, in São Paulo/SP, already has more than 290 brands confirmed in an exhibition area of more than 11,000 square meters, double the size of last November's edition.

One of the supporting unions is the Footwear Industry Union of Franca (Sindifranca), which represents the sector in the city considered to be the capital of men's footwear in Brazil. The union, with the support of Franca City Hall, is taking part in the next edition of BFSHOW with the Franca Fashion Space. In this edition, there will be 15 companies in an area of around 220 square meters. “Business is expected to be very good, and we expect results to be higher than those achieved at the last show, which was R$800,000 in sales, not to mention relevant international contacts,” said the organization's president, José Carlos Brigagão do Couto, noting that BFSHOW is now a benchmark for trade fairs in the sector. “There was so much interest in taking part in the fair that the Espaço Moda Franca even had a waiting list. This proves that BFSHOW showed what it was here for and met the expectations of exhibitors and shopkeepers,” he concluded.

Also from São Paulo, representing the women's footwear segment, the Jaú cluster has been present since the first edition of BFSHOW. In this edition, the local industries will be present at a collective stand supported by the Jaú Footwear Industries Union (Sindicalçados Jaú) with a total of 12 exhibitors and 19 brands. “The fair provides a unique opportunity to boost business both for companies that are just starting to exhibit and for those that already trade significant volumes at the event. Since the first edition, there has been a significant increase in the volume of business and, as such, we expect a significant increase in November”, comments the union's president, Luis Felipe Rodomonte.

Representing Brazil's main children's footwear producing hub, the Birigui Footwear and Clothing Industry Union (Sinbi) will be at BFSHOW supporting 12 brands. “Of the supported brands, ten are certified with the Indication of Origin Seal, a guarantee of quality, comfort, creativity and sustainability that guide children's footwear. Taking part in events of great importance, such as BFSHOW, is essential for strengthening the brands in our cluster and increasing their visibility on both the national and international markets,” says the organization's executive director, Silvia Mestriner. According to her, the 3rd edition of the fair should exceed expectations in terms of visitors and results compared to the first shows. “With the constant dedication of the companies in our cluster, we are ready to present the most modern and innovative products, translating this into excellent business,” she said.

Largest state delegation
Nova Serrana, a footwear hub in Minas Gerais that is known for producing sports shoes, will be at BFSHOW with 59 brands, not just sneakers, but from other segments, the largest delegation from the state with a collective stand at the show. “And there's a chance that this number will increase next month,” warns the president of the Nova Serrana Intermunicipal Footwear Industry Union (Sindinova), Ronaldo Lacerda. “BFSHOW helps companies better define their plans for next year. Our expectations are very positive,” he said.

In addition to the unions listed, BFSHOW has the support of the footwear industry unions of Rio Grande do Sul (Sicergs), Campo Bom/RS, Dois Irmãos/RS, Estância Velha/RS (Sicev), Farroupilha/RS (Sindicalfar), Igrejinha/RS (Sindigrejinha), Novo Hamburgo/RS (Sic), Parobé/RS (Sindicap), Sapiranga/RS (Sics), Bahia, Fortaleza (Sindicalf) and Paraíba (Sindicalçados Paraíba).

The footwear sector is one of the industries with the highest concentration of SMEs in Brazil: out of 53,000 companies in the country, 92% are small and micro enterprises. When combined with medium-sized businesses, according to RAIS 2022, they account for over 5,000 companies that employ nearly 140,000 people, based on 2023 data from the Ministry of Labor and Employment's. To stand out and strengthen the economy, many brands will participate in the 3rd edition of BFSHOW, the main footwear trade show in Brazil, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil. The event will take place from November 11 to 13 in São Paulo/SP, bringing together hundreds of manufacturers and thousands of Brazilian retailers and international importers. The second edition of the event, held in May, attracted over 9,000 national and international visitors.

An important market for small, medium, and micro-sized footwear entrepreneurs, BFSHOW provides access to retailers and importers who would otherwise be out of reach for these businesses. "BFSHOW encouraged us to aim higher. We were present at the last edition and will continue participating, seeking new markets outside Brazil, which is one of our main goals. The event is a major and important showcase for the sector," says Cacio Piccoli, director of Tree Shoes, a medium-sized company from Santa Catarina state. Producing around 1,000 pairs per day, Tree Shoes’ strategy focuses on staying away from mass production, betting on product diversification combined with creativity, quality, and comfort. The company operates throughout Brazil and exports to countries such as Ecuador, Bolivia, Peru, and Paraguay.

"BFSHOW has established itself as a meeting place of opportunities for Brazilian SMEs with retailers and vendors from around the world, increasing the visibility of these brands and, consequently, their sales. We offer the best conditions for them not only to showcase their products but also to grow and expand their presence in both national and international markets," says Rico Azeredo, Head of New Business at NürnbergMesse Brasil.

However, being an SME comes with many challenges. Isaque Weber, Commercial Manager of Werner Calçados, lists labor costs, technology, raw materials, bureaucracy, and even inter-state tax issues as the main difficulties faced by entrepreneurs in the sector. “Large groups can negotiate better raw material prices and have greater advertising and marketing investment power, for example. These are challenges that Werner Calçados has faced and overcome throughout its 55-year history, allowing us to stand out in the industry. We offer high-quality shoes with unique designs and comfort, which keeps us strong in the market," he adds.

The medium-sized company from Rio Grande do Sul has a strong presence both in Brazil and abroad, with representatives in 80% of Brazil’s states, as well as an internal team that directly serves retailers in other regions. Internationally, Werner Calçados does business in over 40 countries, with a significant presence in Italy, France, Portugal, Chile, Uruguay, Ecuador, and Argentina. "BFSHOW provides the opportunity to launch our new products to key national and international players. It streamlines our networking by bringing top buyers from Brazil and abroad to the event, offering us great visibility and allowing us to reach both markets at once."

In the last edition of BFSHOW, 35% of the 318 exhibitors were categorized as micro and small businesses, and 49% as medium-sized companies. Entrepreneurial support institutions organized collective spaces to help these businesses participate in the event. Sebrae-RS brought the Estação Moda RS, a shared space for 18 micro and small businesses affected by the floods in May, to the first edition of the event in São Paulo. During the event, they closed deals exceeding R$ 44 million, selling over 55,000 products to around 500 different buyers, according to Sebrae.

For the November edition, one of the initiatives to promote SME participation comes from the city of Franca. Through a public notice, the city's Development Department will select 15 footwear and accessory manufacturers from the region to participate in the collective stand of the Espaço Moda Franca project. “BFSHOW is a unique opportunity for all players in our sector. For exhibitors, it offers the chance to showcase their products to new buyers, gaining different clients and markets. For retailers, it’s an event that brings together the best and most modern products all in one place at once, saving hours of research and negotiations," concludes Letícia Sperb Masselli, Abicalçados' Relationship and Business Manager.

Registration Open and New Venue

Registration is now open for retailers, importers, and industry professionals through the website bfshow.com.br. In November, the event will move to a new location, taking place at the newly renovated Distrito Anhembi, in the northern part of São Paulo. With 64,000 square meters of exhibition space, a convention center, hotels with over 7,000 rooms within a 5-kilometer radius, a 13,000-square-meter restaurant, and areas for relaxation and nature, Distrito Anhembi represents an important step in making BFSHOW one of the leading trade shows in the world.

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3rd BFSHOW
Date: November 11 to 13, 2024 (Monday to Wednesday)
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)
For more information and registration

Brazil's leading footwear trade show, BFSHOW, is expected to confirm the optimistic projections for the sector in 2024 and lay the groundwork for continued growth in the coming year. This is the expectation shared by event promoters and confirmed exhibitors, such as Democrata, Via Marte, and Di Valentini. The 3rd edition of the show, which will take place from November 11th to 13th at the Anhembi District in São Paulo/SP, is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

With production growth projected to exceed 2%, reaching over 870 million pairs, the national footwear industry views the trade show as a "thermometer" that will confirm these positive expectations. "The need to restock for the end of the year, given the retail growth throughout 2024, allows us to make a positive business forecast for BFSHOW," says Haroldo Ferreira, Executive President of Abicalçados.

The event's location is another key attraction, as the trade show remains in São Paulo, now at a permanent venue—the newly renovated Anhembi District. This venue offers easy access for visitors from the capital, other regions of São Paulo, other Brazilian states, and international guests. "BFSHOW is the only footwear trade show held in the economic capital of Latin America, which alone consumes more than 40% of the footwear produced by the national industry. In addition, the logistical advantages, with proximity to both Guarulhos International Airport and Congonhas, further attract visitors from major consumption hubs in Brazil and abroad," points out João Paulo Picolo, CEO of NürnbergMesse Brasil.

The optimistic outlook is echoed by the exhibitors already confirmed—currently over 270 of the leading Brazilian footwear brands. One such brand is Democrata, based in Franca/SP, a traditional producer of men's footwear that recently launched its first line of women's shoes. The company's Commercial Director, Marcelo Paludetto, emphasizes the highly positive outlook. "2024 has been a great year for Democrata, both in the domestic and international markets, with an expected 16% growth. BFSHOW will help solidify this and set the stage for about 15% growth in 2025, considering both domestic sales and especially the company's exports," he predicts.

Industry Thermometer
For Daniel Gewehr, Director of Via Marte, one of Brazil's leading producers of women's footwear, the expectation for BFSHOW is positive, particularly regarding the presence of retailers from São Paulo and the Northeast of Brazil. "BFSHOW's location will be key in attracting these visitors, as well as importers, due to the convenient access provided by the proximity to an international airport," Gewehr points out, adding that the company aims to increase its export share from 12% to 17% in 2025. According to him, the company's performance at the show will serve as a thermometer, with an estimated production growth of 5% to 8% by the end of 2024.

Di Valentini, a women's footwear producer based in São João Batista/SC, sees BFSHOW as an opportunity to confirm a 5% production growth for 2024, followed by an 8% increase next year. "We will be at the show in full force with our entire sales team and the complete Winter 2025 collection. I'm confident that BFSHOW will be a key step in achieving our growth targets," forecasts José Osterno Filho, the brand's Director.

Trade Show Growth
In its third edition, BFSHOW has already become the largest footwear trade show in Brazil, featuring over 11,000 square meters of exhibition space—double the size of last November's edition—at the modern Anhembi District in São Paulo. The November event is expected to attract over 10,000 national and international buyers, with importers being brought in through a joint effort by Abicalçados, NürnbergMesse Brasil, and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

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3rd BFSHOW
Location: Anhembi District - Av. Olavo Fontoura, 1,209, Parque Anhembi, São Paulo/Brazil
Date: November 11 to 13, 2024 (Monday to Wednesday)

Footwear Trade Show BFSHOW Announces Floor Plan with 92% of Space Sold The 3rd edition of the BFSHOW footwear trade show, organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, has already sold 92% of its exhibition spaces. Recognized as the main footwear trade show in Brazil, the event will take place from November 11th to 13th at the Anhembi District in São Paulo, Brazil.

Haroldo Ferreira, the Executive President of Abicalçados, notes that the growth of the event and the engagement of footwear companies are reflected in the numbers achieved for this third edition. "We have over 11,000 square meters of exhibition space, compared to 5,500 square meters for the corresponding collection show held in 2023. In other words, we’ve doubled the space and will continue to grow, as both the industry and footwear retailers have recognized BFSHOW as the main business platform for the sector in Brazil," emphasizes Ferreira, adding that the previous November event featured 127 brands, while this third edition already has 238 confirmed.

Waitlist for 2025
According to João Paulo Picolo, CEO of NürnbergMesse Brasil, BFSHOW's success is so significant that there is already a waitlist for the Summer edition, set to take place in May 2025. “The forecast for 2024 is a 2% growth in the footwear sector, which will require retail replenishment. Expectations are high for significant deals during and following the event, with negotiations initiated at the show," Picolo predicts.

The list of exhibitors for the November show is available on the BFSHOW website, where visitors can also register for the event. Check the updated floor plan here. aqui.

The 3rd edition of BFSHOW, Brazil’s leading footwear trade show organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, is generating high expectations for the national footwear industry. The event, which will take place from November 11 to 13, will bring together manufacturers responsible for 80% of the country’s production, along with thousands of Brazilian retailers and international buyers from around the world.

Haroldo Ferreira, Executive President of Abicalçados, emphasizes the positive moment for the national footwear industry and expects this to be reflected at the trade show. "This year, we expect to produce approximately 870 million pairs, an increase of over 2% compared to 2023, with growth driven by the domestic market. BFSHOW serves as a barometer for the sector and should reflect this favorable moment for domestic consumption," he projects.

Expertise
João Paulo Picolo, CEO of NürnbergMesse Brasil, says that the organizer, in partnership with Abicalçados, is behind the largest footwear trade show in South America, combining the company’s expertise with Abicalçados’ sector knowledge. "NürnbergMesse has brought the experience of major international events to the Brazilian footwear market, establishing the continent’s largest footwear trade show, not only in terms of business volume but also in the quality of exhibitors and buyers, all carefully selected based on recommendations, purchasing potential, and market reach," he explains.

Top retailers confirmed
One of the major brands confirmed for BFSHOW is Constance, which operates more than 280 stores across Brazil and sources its suppliers directly at the trade show through private label agreements.—where the products bear the client’s brand. Alessandra Noronha, the company’s Product Director, emphasizes that the trade show is an opportunity to see and connect with Brazil’s leading footwear and accessory suppliers, "all gathered at an event that breathes fashion, trends, and innovation." According to her, the brand's outlook is highly positive. "We want to further strengthen our relationship with our key suppliers, who are preparing their industries to meet our growing demand. We're also looking to explore opportunities to develop new suppliers for our partner portfolio," she notes.

Tatiany Lemes, Product Manager at Studio Z, one of the main footwear retailers in southern Brazil, highlights that BFSHOW is the largest national meeting between footwear suppliers and retailers. " At the trade show, all of our key partners will be gathered, greatly streamlining negotiations. In just three days, we will gain insight into the top trends in the footwear market, which will guide our purchasing decisions for the end of the year, especially for the holiday season," says Tatiany, adding that, in addition to new product launches, BFSHOW offers excellent immediate purchase opportunities to replenish stock. "With all the top manufacturers and retailers from Brazil present, as well as industry leaders, BFSHOW provides us with a detailed market overview, offering insights into consumer behavior and even the socio-economic conditions of our partners," the manager concludes. Studio Z operates 105 stores in some of Brazil’s major footwear consumer markets.

Registration now open
BFSHOW is now open for registration for retailers, importers, and industry professionals at bfshow.com.br.

The second edition of the fair, held in May, attracted over 9,000 national and international visitors, who conducted business with Brazilian footwear manufacturers.

SERVICE
3rd BFSHOW
Date: November 11 to 13 - Monday and Tuesday (from 9 AM to 7 PM); and Wednesday (from 9 AM to 5 PM);
Location: Anhembi District (Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP)
Further information: www.bfshow.com.br.

As the largest footwear producer in the Western Hemisphere, with approximately 870 million pairs manufactured annually, Brazil's footwear industry is set to gather for the 3rd edition of BFSHOW. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, this major industry event will take place from November 11 to 13 at the Anhembi District in São Paulo/Brazil, showcasing new collections from hundreds of exhibitors to buyers from around the globe.

Abicalçados' Relationship and Business Manager, Letícia Sperb Masselli, highlighted the event's growth in both space and the number of participating brands. The previous edition in São Paulo attracted 318 exhibitors and more than 9,000 buyers from Brazil and across the continents—a figure expected to rise in November. "For many years, Brazil lacked an international trade show that truly represented the scale of the Western Hemisphere's biggest footwear industry. The BFSHOW is more than just a business-focused trade show; it is our meeting point with the world, where all the leading brands from various segments, sizes, and regions of Brazil will be represented," Masselli emphasized, adding that the event will feature collections from brands responsible for around 80% of the national production.

NürnbergMesse Brasil's Head of New Business, Rico Azeredo, shared that the organizer is preparing a "memorable" event for the national footwear sector, rekindling the nostalgia of the grand trade shows that once took place in São Paulo. "The BFSHOW will reflect the excellence, structure, and quality of Brazil's footwear sector for our hundreds of exhibitors and thousands of visitors," Azeredo noted.

"Key Event on the Calendar"
For Ramarim, a footwear producer from Nova Hartz, Rio Grande do Sul, participating in BFSHOW is crucial for fostering new business relationships and strengthening connections with key industry players worldwide. "We are convinced that by participating, Ramarim can better communicate our values and objectives, enhance our brand visibility, and build stronger partnerships," said the group's vice president, Marçal Müller. According to him, BFSHOW, as "the meeting point for Brazilian footwear and the world," will be where the company launches its collections for the upcoming season. "Additionally, we will hold our national sales convention prior to the trade show, as BFSHOW has become the main event on our calendar, bringing together sales representatives from all the states where we operate," Müller added.

Recognizing BFSHOW's relevance as the leading Brazilian trade show for launches, Pegada, a footwear manufacturer from Dois Irmãos, Rio Grande do Sul, will present its entire collection at the event. The company also plans to hold its national sales convention alongside the trade show. According to Pegada’s director, Astor Ranft, BFSHOW is a vital meeting point for manufacturers, distributors, and retailers in the footwear sector. "By bringing everyone together in one event, the trade show facilitates networking, fosters new commercial partnerships, and showcases the latest market trends. BFSHOW is a platform that enhances brand visibility and allows companies to reach new markets both nationally and internationally," Ranft highlighted, adding that BFSHOW strengthens the Brazilian footwear industry. "São Paulo’s selection as the host city also amplifies the reach of participating brands, given its proximity to major consumer centers and easy access for international buyers, further positioning Brazil as a global player in the footwear sector," he concluded.

Launches and Positive Expectations
Representing the footwear hub of Nova Serrana, Minas Gerais, Lynd's director, Ronaldo Lacerda, expressed high expectations for BFSHOW. "BFSHOW is an iconic event for Brazilian footwear trade shows, the largest in terms of exhibiting brands and significance. We are confident that Brazilian and international buyers will attend this third edition," Lacerda projected, noting that during the event organized by Abicalçados, the sector gathers to observe trends, conduct business, and reflect on the industry’s direction in the country. "This is an international trade show, a showcase that highlights our footwear and excellence to the world. We will bring 100% of our 2025 launches to the trade show," Lacerda added. He pointed out that while the domestic Brazilian market is essential, exports drive growth as there are many untapped or expandable markets. "That's why BFSHOW plays such a fundamental role, connecting us with the world and bringing business opportunities and visibility to our industry," he concluded.

Kidy, a children's footwear manufacturer from Birigui, São Paulo, will also be present at BFSHOW. "We have always been strong participants in trade shows focused on business, launches, and innovation. There was a significant gap without an internationally relevant trade show in São Paulo, with all its logistical and structural advantages, and we were in need of an event of this level to showcase our products," said the company's national sales manager, Rafael Menezes. According to him, Kidy is confident that once again the trade show will drive business at a time when the company is expanding its customer base both domestically and internationally. "At the 3rd edition of BFSHOW, we will reveal our collections for the season to Brazilian retailers and international buyers. The May edition in São Paulo yielded excellent results. More than just business expectations, BFSHOW allow us to strengthen relationships with buyers from Brazil and around the world, opening new markets and perspectives for the company," Menezes added.

Post-Show Impact
The quality of buyers attending BFSHOW is another standout feature of the event. Leveraging Abicalçados' expertise in inviting key national and international players, the trade show is known for generating results during and after the event in what is referred to as the "post-show." "BFSHOW positions itself as Brazil's premier footwear trade show, with a strong structure that not only generates business but also provides national and international visibility for its exhibitors," evaluated Dilly Sports' marketing manager, Rafael Russo, whose company manufactures the brands West Coast and Mormaii. According to him, previous events demonstrated significant business activity following the trade show, with negotiations initiated at the event. "I also believe that the fact that BFSHOW is held in São Paulo facilitates attendance by buyers from across Brazil and major world markets due to logistical and cost advantages," Russo concluded, hinting that the company will launch all its collections at BFSHOW.

Market
The 3rd edition of BFSHOW comes at a time when Brazil's footwear industry is on a recovery path, preparing for growth of 9% to 22% in 2024, following a production downturn in 2023.

To secure your spot at BFSHOW, visitors can register on the website to receive first-hand updates about the opening of accreditation at https://bfshow.com.br/visitante/. open.

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3rd BFSHOW

Date: November 11 to 13, 2024 (Monday to Wednesday)

Local: Distrito Anhembi, em São Paulo/SP

Considered the main footwear trade show in Brazil, BFSHOW, which takes place in the Anhembi District, in São Paulo/Brazil, on November 11-13, has been generating good expectations for the national footwear sector. According to the Brazilian Footwear Industries Association (Abicalçados), which promotes the exhibition with the organization of NürnbergMesse Brasil, footwear production increased by 2.7% between January and May, compared to the same period last year. For the year, the growth estimated by the entity is over 2% and will be driven, above all, by the domestic market, which accounts for more than 85% of sales in the sector.

The CEO of Abicalçados, Haroldo Ferreira, says that, despite the instabilities, especially in the international scenario, the footwear industry is growing, with fundamental support from domestic consumption, which should exceed 800 million pairs in 2024, in a growth that can reach more than 3% when compared to 2023. "BFSHOW, once again, will be instrumental in confirming this positive expectation. For the trade show, the presence of large networks of the national and also international market is expected, and they will have the opportunity to supply their stores in an exhibition that presents collections of companies that account for more than 80% of national footwear production”, highlights the director, adding that, at BFSHOW, exhibitors from all segments, sizes and footwear poles are expected. “The diversity of footwear found at the trade show is certainly the biggest in Brazil. At BFSHOW, buyers will be in touch with a fairly complete range of the biggest shoe industry in the west. The expectation, given the need to supply stores after a positive first half of the year, is the best possible”, projects the executive.

Strategic Location
The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out that the strategic location of BFSHOW, in the Anhembi District, in the financial capital of Latin America, also favors the presence of major national and international players from all regions of Brazil and the world. "Visitation is a great differential of BFSHOW, because the trade show takes place in a privileged place not only for the structure of international airports, but also for all the convenience of a hotel chain that has more than 7 thousand apartments within a 5 kilometers radius from our venues, as well as a wide choice of restaurants, culture and entertainment”, he evaluates.

Considered the main event center in Latin America, the traditional Anhembi District recently underwent a renovation that transformed its more than 64 thousand meters of exhibition area into one of the most functional and modern in the world, with living areas, green space and ample parking.

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3rd BFSHOW

Date: November 11-13, 2024

Local: Distrito Anhembi, em São Paulo/SP

After the success of its second edition, which brought together 318 brands and more than 9 thousand visitors at the Transamerica Expo Center, in São Paulo/SP, BFSHOW definitively grew roots in the business capital of Latin America. The third edition of the event will take place on November 11-13, 2024, in the newly renovated New Anhembi District. Considered the largest footwear trade show in Brazil, BFSHOW is an accomplishment of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil.

With 64 thousand square meters of Exhibition Area, Convention Center, hotel with more than 7 thousand apartments, restaurant of 1.3 thousand square meters and areas of coexistence and nature, the New Anhembi District represents an important step to make BFSHOW one of the main fairs of the sector in the world. The head of new business of NürnbergMesse Brasil, Rico Azeredo, points out that the location in São Paulo, considered the largest economic metropolis in Latin America, meets the strengthening of the national footwear sector. "São Paulo is a hub of connection with the world. With a fantastic infrastructure, with a wide hotel network, gastronomic and cultural options, the city is the economic center of the continent”, he highlights.

According to Rico, another differential is the chosen location,”which unites the tradition and history of one of the main exhibition parks in Latin America with an environment completely remodeled and adapted to the needs of exhibitors and buyers". Created in the 1970s, the exhibition park located at the Marginal Tietê saw the birth of some of the main national trade shows in the sector. The New Anhembi district, now under concession for GL Events, received more than R$1.5 billion in investments.

Business
For the Relationship and Business manager of Abicalçados, Letícia Sperb Masselli, BFSHOW demonstrates the strength of the national footwear sector and the union in favor of the idea of having a professional trade show oriented to the needs of the market. “The trade show's growth, in the capital of São Paulo, is exponential due to the satisfaction we are feeling from both exhibitors and national and international buyers. BFSHOW will strengthen itself as a meeting point for the Brazilian footwear industry with buyers from the main footwear markets in the world”, emphasizes the manager.

Market
After a year of difficulties in 2023, with a drop in production, the footwear sector is preparing to grow between 0.9% and 2.2% in 2024, reaching more than 870 million pairs produced. Abicalçados projects a growth of up to 3.8% in domestic footwear consumption throughout the year.

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3rd BFSHOW
Date: November 11-13, 2024
Location: New Anhembi District, in São Paulo / SP

Watch the video of the New Anhembi District - https://www.youtube.com/watch?v=QRTEVs867d0

A sustentabilidade é uma das principais pautas da indústria calçadista brasileira. Conta com iniciativas que vão desde o descarte correto dos resíduos de produção e o uso de materiais reciclados, como coco e bambu, até produções feitas 100% com energia solar. Compromisso com o meio ambiente que reflete também na organização da BFSHOW, maior feira do setor no Brasil, realizada entre os dias 21 e 23 de maio, no Transamerica Expo Center, em São Paulo.

O evento, realizado pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizado pela NürnbergMesse Brasil, espera dar o destino correto a aproximadamente 25 toneladas de lixo gerado dentro dos pavilhões. Antes mesmo de virar lei no Estado de São Paulo, a NürnbergMesse Brasil foi pioneira no país em promover a destinação correta dos resíduos de suas feiras de negócios. Um projeto iniciado em 2023, que apoia cooperativas de reciclagem e a economia circular. Nas sete grandes exposições promovidas pela empresa no ano passado, 107 toneladas de lixo foram destinadas para reciclagem. Pela iniciativa, tudo é reciclado dentro da feira, exceto os materiais orgânicos. São reaproveitados desde lixo seco de estandes e restaurantes até madeiras, carpetes, papéis, sinalizações, entre outros.

Com mais de 280 marcas expositoras confirmadas, a BFSHOW, que está em sua segunda edição, sendo a primeira realizada em São Paulo/SP, também buscará estimular expositores e visitantes a se engajarem nas causas ESG. Por isso, vai aproveitar o evento para calcular todo o gasto de carbono tanto da operação da feira quanto de expositores. “Precisamos mapear toda a cadeia para entender como esse primeiro evento em São Paulo vai funcionar. Assim, na próxima edição, em novembro deste ano, a Abicalçados e a NürnbergMesse Brasil vão se comprometer a compensar a pegada de carbono gerada pela operação da feira e convidar os expositores a fazerem o mesmo em seus estandes”, explica Caroline Guedes, coordenadora operacional de ESG da NürnbergMesse Brasil.

A empresa organizadora também terá uma portaria própria dentro do pavilhão para calcular dados de quantos caminhões serão usados, quanto eles pesam e a quantidade de funcionários envolvidos.

Para essa edição de maio, os expositores que quiserem já compensar as pegadas de carbono pela participação na feira poderão adquirir o selo Responsabilidade Compartilhada Nürnberg. Baseada na ISO 20121, é uma certificação para eventos sustentáveis. O selo pode inclusive ser usado nos relatórios de ESG das empresas. Já para a próxima edição, a organização prevê incluir no cálculo a pegada de carbono do público do evento. “Convidaremos o visitante, de forma voluntária, a entrar também nessa empreitada com a gente, nos ajudando nesse cálculo. Disponibilizamos no momento do credenciamento prévio e na saída do evento um formulário digital, onde ele vai preencher o local de partida, quantos dias participou da feira, se esteve acompanhado, entre outras informações”, complementa Caroline.

ARENA DE SUSTENTABILIDADE
Para apoiar ainda mais a causa e dar visibilidade a produções feitas de forma sustentável pela indústria calçadista, o evento criou o espaço Arena de Sustentabilidade, uma vitrine que destacará a exposição BFSHOW Calçados Sustentáveis e a certificação Origem Sustentável, única no mundo que chancela empresas de toda a cadeia em suas ações de ESG. “Unimos em um espaço da feira iniciativas de conteúdo para o público conhecer mais sobre a certificação Origem Sustentável, e conhecer, também, dez empresas com calçados feitos de materiais sustentáveis” , adianta o gerente de Marketing e Estratégia da Abicalçados, Cristian Schlindwein.

SOCIAL
Na última semana o Brasil acompanhou e se solidarizou com a tragédia que atingiu a maior parte do Estado do Rio Grande do Sul. As enchentes na região afetaram milhões de pessoas, causando perda de vidas e prejuízos em todos os setores da economia. Um deles é o calçadista – o polo do RS representa 24% da produção de calçados do Brasil, somando 1,8 mil empresas produtoras que empregam, diretamente, mais de 85 mil pessoas. Nesse momento, a próxima edição da BFSHOW terá um papel ainda mais relevante para as indústrias gaúchas, sendo fundamental para a continuidade desses negócios e, consequentemente, a manutenção de emprego e renda para as famílias atingidas pela catástrofe.

O evento contará com pontos de coleta de doações aos atingidos, não apenas em maio, mas também na edição de novembro. Outros eventos organizados pela NürnbergMesse Brasil durante o ano também receberão donativos. Além disso, a organização vem ajudando as empresas atingidas e fazendo doações de água, colchões e kits de limpeza. A Abicalçados, ao lado das entidades da cadeia, da Assintecal, do CICB, e de empresários, ainda encabeça um grande movimento de recuperação da cadeia calçadista do Estado. A ação, chamada Movimento Próximos Passos RS, captará recursos financeiros que serão direcionados à reestruturação das condições de vida das famílias calçadistas impactadas.

Outra ação social do evento será a inclusão: 10% das vagas na organização do evento serão destinadas à mão de obra social. Cerca de 320 pessoas trabalharão na organização e manutenção da feira. “Parte desses trabalhadores virá de uma parceria com a Apae Brasil, onde parte do receptivo do Hospitality Class, um espaço exclusivo para promover o encontro entre executivos do setor, será composto por pessoas com deficiência. Essa ação garante maior diversidade e inclusão no staff da BFSHOW”, afirma a especialista da NürnbergMesse Brasil.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.