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Launching the collections of the main Brazilian footwear brands between November 11 and 13, in the Anhembi District, in São Paulo/SP, BFSHOW has opened accreditation for shopkeepers, importers and professionals in the sector. Held by the Brazilian Footwear Industries Association (Abicalçados) with the organization of NürnbergMesse Brasil, the main footwear fair in Brazil should receive more than 10 thousand visitors from all over the country and from all the continents. Accreditation can be done on this website.

The CEO of Abicalçados, Haroldo Ferreira, points out that expectations for BFSHOW are quite positive, taking into account a first half of the year with slight growth in footwear production (1.8%, according to IBGE). “The second half of the year is always more positive for the activity, and we should close the year with a productive increase of more than 2%. The fair will be the ideal moment to replenish retail for the end of the year,” the director comments.

At BFSHOW, the national and international visitor has contact with a ”real showcase of Brazilian footwear". The statement is from the CEO of NürnbergMesse Brasil, João Paulo Picolo, who points out that companies that account for more than 80% of national footwear production will be at the fair. " They are exhibitors from all segments, sizes, locations, and market niches. BFSHOW is an absolutely democratic trade show that truly showcases everything the largest shoe industry in the West has to offer," he remarks.

New location
Another factor that should further enhance BFSHOW is the new location, the redesigned Anhembi District, located in the strategic center of the financial capital of Latin America and at the exact intersection of its North-South and East-West axes, with easy access by car, bus and subway. “In addition, it facilitates international visitation, since Anhembi is just over 20 kilometers away from Guarulhos International Airport,” Picolo points out.

The second edition of BFSHOW, held in May, brought together more than 9 thousand national and international visitors who did business with more than 310 Brazilian footwear brands, numbers that will be surpassed in the November 2024 edition

ADD TO YOUR CALENDAR!
3rd BFSHOW
Date: November 11 to 13 - Monday and Tuesday (from 9 AM to 7 PM); and Wednesday (from 9 AM to 5 PM);
Location: Anhembi District (Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP)
Further information: www.bfshow.com.br.

The Brazilian Footwear Show - BFSHOW ended its second day today (22nd) with lively attendance, especially from international buyers. The event counted more than 150 international buyers from 30 countries and from all continents, brought together in a joint effort between NürnbergMesse Brasil, Brazilian Footwear Industries Association (Abicalçados) and Brazilian Agency for Export and Investment Promotion (ApexBrasil). The first edition of BFSHOW started on the 21st and runs until the 23rd, at the Event Center FIERGS, in Porto Alegre/RS. The event brings together 137 Brazilian footwear brands and expects around 7.000 visitors over the three days of the fair. 

The executive president of Abicalçados, Haroldo Ferreira, pointed out that the event surprised by the amount of visitors, despite the problems with floods that affected parts of the state capital. “For a first edition, BFSHOW far exceeds expectations. But not only the visitor numbers, but also the business deals and the resulting important discussions for the development of the activity are impressive”, celebrates the president.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, points out the national footwear industry’s understanding of the importance of having an international quality event that brings together companies from all sectors of the footwear industry. “It is a national fair, which brings together all segments, niches, sizes and regions. Brazil is a very rich country with a gigantic footwear production chain and the fair reflects this reality. We are very satisfied”, evaluates the CEO. 

Exhibitors

Exhibitors are also enthusiastic about the attendance, especially from international buyers. Kidy, a footwear producer from Birigui / SP, is one of the companies that are satisfied with the first edition of BFSHOW. “The first days were surprisingly well attended and we are optimistic that it will continue like this until the end. We received many old and new customers, with some deals being closed right at the start of the event, in addition to those who were lined up for us during the fair”, says the company's Marketing and Digital Channels manager, João Gava. The professional also highlights the quality and structure of BFSHOW. “We also have the ideal logistics to receive international customers, as the Event Center FIERGS is close to the International Airport,” he concludes. On the first two days of the fair, Kidy received customers from the south, southeast and north regions of Brazil, as well as importers from Bolivia, Ecuador, Uruguay, Colombia, Egypt, Guatemala, the Dominican Republic, Peru, Libya and Tanzania. 

For the CEO of Piccadilly, Cristine Grings Nogueira, the visits for this first edition of the event went as expected. “We had some good business at the event and we have more deals lined up with Brazilian customers”, she comments, stressing that the collection launched at the event had “a very positive feedback from shop owners”. 

Union

BFSHOW is a trade fair held by Abicalçados, organized by NürnbergMesse Brasil and sponsored by the Brazilian Micro and Small Business Support Service (Sebrae). The official partner is the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). Support comes from the footwear unions industries of Rio Grande do Sul, Bahia, Paraíba, Estância Velha, Sapiranga, Birigui, Campo Bom, Dois Irmãos, Jaú, Fortaleza, Farroupilha, Parobé, Franca, Igrejinha, Nova Serrana and Novo Hamburgo. Learn more about the fair on the website www.bfshow.com.br. www.bfshow.com.br.

About Abicalçados

Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

About the organizers

NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.