The Brazilian Footwear Industries Association (Abicalçados) participated, on July 23rd and 24th, of the National Meeting of Sebrae Managers, an event that aims to realign regional action strategies and projects carried out in partnership with other institutions. Abicalçados' participation included the presentation of the Footwear Industry Sector Report at the Sebrae booth at SICC, in Gramado/RS, and the Brazilian Footwear Show (BFSHOW) at the Grande Hotel Canela, in Canela/RS.

Abicalçados' project manager, Letícia Sperb Masselli, explains that the entity is developing an agreement with Sebrae “which is much desired because os the breadth and credibility of the institution in the national footwear sector”. According to her, in addition to the agreement, which is in the planning phase, the entity has the partnership of Sebrae in the Footwear Industry Sector Report and in the realization of the 1st edition of BFSHOW, a show in which the institution is committed to strengthening the relationship and the presence of micro and small companies both as exhibitors and shopkeepers.

On the 23rd, the presentation was conducted by Abicalçados' Market Intelligence Coordinator, Priscila Linck, who spoke about the figures and projections of the Footwear Industry Sector Report. According to her, unlike last year, it will be domestic consumption that will be fronting the growth of the footwear industry, estimated between 1% and 1.7% in 2023, to more than 860 million pairs. In addition to the detailed data of recent years, the publication also provides analysis, projections and opportunities - measured by the Competitiveness Index methodology. The publication is available Website.

Brazilian Footwear Fair
On the 24th it was Leticia's turn to present BFSHOW, a footwear fair promoted by Abicalçados in partnership with NürnbergMesse Brasil that has its first editions scheduled for November 21st to 23rd, in Porto Alegre/RS, and May 21st to 23rd, 2024 in São Paulo/SP. “From November, Abicalçados and Sebrae will be together in an event different from what we have in the market. Focused on business, BFSHOW has confirmed companies of all sizes, segments and Brazilian footwear poles. It is an event of the size of an industry that is the largest in the West, democratic and plural, in which exhibitors will have the opportunity to do business with buyers from the main markets of Brazil and the world”, commented the manager. The fair's registration is open on the Website.

Fifth largest shoe producer in the world, the largest outside Asia, with an industrial park that brings together more than 4,000 factories of all sizes and which has a preponderant economic strength in at least ten Brazilian states. It is this industry that, starting in November, will achieve another historic landmark. This is because, between the 21st and 23rd of that month, the Brazilian Association of Footwear Industries (Abicalçados), in partnership with NürnbergMesse Brasil, will hold the debut edition of the Brazilian Footwear Show (BFSHOW), at the Federation of Industries of the State of Rio Grande do Sul (Fiergs), in Porto Alegre/RS. According to Abicalçados, nine months after its first edition, the footwear fair already has 85% of its spaces occupied, with companies of all sizes and Brazilian production centers.

With logistical advantages - as it takes place geographically close to the Salgado Filho international airport, in a city with a wide and qualified hotel network -, cost optimization for exhibitors, focus on business and excellent infrastructure, the first edition of the BFSHOW confirms the presence of players from all segments and sizes of the Brazilian footwear sector.

Another factor that has been attracting the attention of the sector, not only in Brazil, but internationally, is the fact that the BFSHOW is led by a national entity representing the activity, such as Micam Milano, an international reference in the segment of footwear exhibitions promoted by the association of Italian shoemakers, Assocalzaturifici. “Companies, of all sizes and segments, as well as large retailers, understood that it is an event demanded by the market. It is a fair held by the industry for retail, with no other interest than to meet the desires of the sector and provide one more tool for its development”, evaluates the executive president of Abicalçados, Haroldo Ferreira.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, projects a thriving fair with business effectiveness. “We are excited! The seal of Abicalçados, by itself, points to the strength of the fair, optimizing resources and generating more expressive returns for exhibitors. The expectation for the first edition of the BFSHOW is very good, mainly due to what we can feel in the footwear centers that we visited over the past year”, he highlights.

Sector sees an opportunity to increase sales
With an expected growth of 1.6% in production, reaching more than 860 million pairs produced in 2023, the Brazilian footwear industry sees in the event an opportunity to expand sales both in the domestic and international markets.

In the first month of 2023, positive news encouraged the activity. In January, the Brazilian footwear industry exported 14.63 million pairs, which generated US$ 117.9 million. The results are superior both in volume (+4.5%) and in revenue (+16.6%) compared to the first month of 2022. The great highlight was due to the United States, Latin American countries and Europe markets.

Para a BFSHOW, Paludetto destaca que a expectativa é bastante positiva, especialmente pela recuperação da representatividade e pujança de uma feira “do tamanho que o setor merece”. “Sabemos que a BFSHOW será uma construção, mas temos a expectativa de que se torne a principal feira nacional de calçados, para o mercado brasileiro e mundial”. Segundo o diretor, o fato de ter à frente uma entidade representativa, como a Abicalçados, facilita na interlocução com os players do mercado, tanto expositores quanto varejistas. “O mercado deve ter o comando. Ter a Abicalçados na promoção garante uma maior flexibilidade para atender às demandas do setor”, acrescenta, ressaltando, ainda, que são diferenciais desta primeira edição, em Porto Alegre/RS, a infraestrutura e as facilidades logísticas, já que a Fiergs fica localizada muito próxima ao aeroporto da capital gaúcha.

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About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

The executive president and Project Manager of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira and Letícia Sperb Masselli, were, on the 5th, in Brasília/DF. On the agenda was the signing of an official partnership agreement of the Brazilian Export and Investment Promotion Agency (ApexBrasil) with the president and Business Director of the Agency, Jorge Viana and Ana Repezza. The goal is to reinforce the Agency's support in initiatives that have a direct impact on exports, such as the Brazilian Footwear Show (BFSHOW) and the Sustainable Origin - ESG certification program of the sector. 

The official partnership will boost footwear exports, at first bringing international buyers from all continents to the BFSHOW, which will have its first edition between November 21st and 23rd, at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (FIERGS). Headquartered in Brasilia, ApexBrasil has international offices in the United States (Miami and San Francisco), the United Arab Emirates (Dubai), Israel (Jerusalem), Colombia (Bogotá), China (Beijing and Shanghai), Belgium (Brussels) and Russia (Moscow). 

Ferreira highlights that the partnership is an important step to enhance the promotion of Brazilian footwear abroad. "ApexBrasil's support demonstrates the economic and social importance of the Brazilian footwear sector and takes our footwear to an international benchmark level. The participation of the agency as an official supporter of BFSHOW will certainly provide the coming to Brazil of some of the main players in footwear retail in the world”, evaluates the executive. 

The president of ApexBrasil, Jorge Viana, highlights the partnership of more than two decades with Abicalçados, through Brazilian Footwear, and the objective of the current management to further enhance support for national footwear. “Our partnership has always been a source of pride for the agency. We need to increasingly value this important segment of the national industry, which in addition to working strongly on sustainability, contributes with more than US$ 1.3 billion to the Brazilian trade balance and directly generates more than 300 thousand jobs in the country”, comments the leader. 

Last year, Brazilian footwear industries exported 142 million pairs, which generated US$ 1.3 billion, the best result in 12 years and 45.5% higher than that recorded in 2021. According to a report by Abicalçados, companies associated with Brazilian Footwear, a program to support exports in the sector maintained by Abicalçados in partnership with ApexBrasil, accounted for more than 80% of the value generated by shipments. 

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.

BFSHOW, the fair that democratizes the trade event industry for the local footwear industry, announces that representatives from more than 70 percent of Brazil’s footwear clusters, from all segments and sizes in industry, have confirmed participation. Hosted by the Brazilian Footwear Industry Association in partnership with NürnbergMesse Brasil, the first edition of the Brazilian Footwear Show - BFSHOW – will take place in November 21-23 at the Event Center of the Federation of Industries of the Rio Grande do Sul State (Fiergs).

BFSHOW has segmented its floor plan by product type to improve the visitor experience and has confirmed the participation of children footwear manufacturers accounting for more than 80 percent of Brazil’s total production. Male footwear manufacturers are represented by 73 percent and female footwear manufacturers, 43 percent. “We are living a historic moment for Brazilian footwear industry when the industry’s association is hosting its own fair. For this reason, it is no surprise that the fair brings together representatives from almost all clusters, sizes and segments of an industry that last year produced almost 850 million items and is considered the Western Hemisphere’s largest. BFSHOW changes an important paradigm and by focusing on nosiness and transparency, has become the most democratic fair in Brazil”, says Haroldo Ferreira, chairman, Brazilian Footwear Industry Association.

Focus on business
The BFSHOW’s first edition will invite local buyers appointed through a Buying Program by the fair participants themselves and will feature projects promoting trade and enhancing brands for exportation. “Our Association, with Market Intelligence know-how and our sales team, is selecting local and foreign buyers according to interest levels of participating companies that are receiving forms for their nominations”, explains Mr. Ferreira. According to him, since its inception BFSHOW has considered market wishes from retail to manufacturing, all pursuing an event that is effectively business oriented. “It is only fair that we develop this fair together with the industry by listening to market wishes”, he says.

International markets
Calçados Bottero, a manufacturer of women footwear from the city of Parobé, state of Rio Grande do Sul, is one of the companies participating in the fair. The company produces more than 3 million pairs of footwear every year, of which 34 percent are exported, and the company has a positive outlook for 2023. “For us, 2022 was a year of recovery and growth with a 45 percent increase in revenue. We expect a 12 percent growth for this year”, says the company CEO, Paulo Victor Kauer. According to Mr. Kauer, although growth this year may come from the domestic market, there is expectation for an increase in exports. “We believe in Abicalçados efforts to bring more clients from other countries to BFSHOW, which should improve our sales overseas”, he says.

New horizons for the industry
Straight from Brazil’s Men Footwear Capital, Franca, in the state of São Paulo, PG4 Galleria manufactures men footwear with high added value for a client’s brand – the so-called private label. Producing 800 pairs daily, most of the company’s clients are overseas. “We currently export more than 60 percent of our footwear to 19 countries, and our main clients are based in the US, Colombia, Chile, Panama, Bolivia, and Guatemala”, says the company CEO Giuliano Gera. The company achieved a 54 percent growth last year but sees the beginning of 2023 as difficult. According to Mr. Gera, the outlook for the coming years will be largely determined by the BFSHOW, which opens a new horizon for the industry. “BFSHOW brings several Brazilian clusters together and is a remarkably disrupting event as it focuses on business and hopefully brings back the essence of a business fair, which is to connect companies and retail”, he adds.

Focus on business
The Sugar Shoes Group from Picada Café, state of Rio Grande do Sul, produces more than 36,000 pairs daily for their own brands and the likes of Coca-Cola, Aramis, and Hurley, among others, will join BFSHOW first edition. José Paulo Boelter, CEO, points out that 2022 was the year when the industry recovered, with a slight increase in revenue. For 2023, Mr. Boelter says the outlook is cloudy since sales did not take off in the first two months. “We want to keep production levels. BFSHOW will open a space to support the industry at this moment. We have high hopes as Brazil’s footwear industry deserves a fair of its own focused on business”, says Mr. Boelter, also pointing out the logistical benefits for retailers from other states and importers, as the fair will take place near Porto Alegre Airport in Rio Grande do Sul.

About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

In a historic moment for the national footwear sector, the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil launched, on the morning of July 12th, in Novo Hamburgo/RS, the Brazilian Footwear Show (BFSHOW). Focusing on business, complete infrastructure and transparency, the fair will have two editions per year, launching Spring-Summer and Autumn-Winter collections. The first edition will present the Autumn-Winter collections at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs), on November 21st-23rd, 2023. Launching collections of the hot season, the second edition of BFSHOW will take place between May 21st and 23rd, 2024, at the Transamérica Expo Center, in São Paulo/SP.

The executive president of Abicalçados, Haroldo Ferreira, pointed out that the realization of a fair made by entrepreneurs for entrepreneurs had been the focus of the entity and associates for years, but that it was from 2020 that the idea has gained strength. “The idea was not born yesterday, it has been gestating for a long time, but it was in the first half of 2021 that we conducted a survey to hear from entrepreneurs, the footwear industry and retail, about the perception of physical fairs in a post-pandemic scenario, with regard to the ideal location, dates and editions. It was from the results of this research that we put into practice the Brazilian Footwear Fair. It was a request from the market,” said the executive. According to him, from the demand, a committee of fairs was created, with associates of all sizes and Brazilian footwear poles, which helped define the project.

At the beginning of the year, Abicalçados opened a competition between Brazilian and international promoters for the organization of the fair. "Abicalçados is a representative association and has brought a yearning from the market. We do not have expertise in conducting fairs, so we identified companies to assist us in this mission. Six promoters were invited to participate, five sent proposals, and the chosen one was NürnbergMesse Brasil”, said Ferreira, highlighting that the German promoter, with an office in Brazil, presented the best proposal taking into account the objective of focusing on business, complete infrastructure and transparency, all with cost reduction.

Las inversiones por metro cuadrado también se abrieron en el evento y serán hasta un 30% inferiores que el promedio practicado en el mercado de ferias de calzado. Los ajustes, en futuras ediciones, serán por IPCA y siempre colocados con transparencia para el mercado.

R$ 1 million for tickets and lodging
At the event, NürnbergMesse Brasil has announced the investment of R$ 1 million per year to attract national and international buyers through the NMB Buyer, which will bring to BFSHOW some of the main buyers in the national and international market. “This is already a practice carried out by NürnbergMesse in other events around the world, with the aim of leveraging business at fairs”, said the CEO of the promoter, João Paulo Picolo, stressing that investments are all audited.

Roadshow
With the aim of presenting BFSHOW in the production centers, Abicalçados and NürnbergMesse will be together in launches throughout July. In the month, the exhibition will also be presented in the cities of São João Batista/SC (July 14th), Nova Serrana/MG (July 21st), Birigui/SP (July 26th), Jaú/SP (July 27th) and Franca/SP (July 27th).

Conozca el calendario de los lanzamientos:

July 14th - São João Batista / SC
Location: Winter Garden Time: 11:30 am
Registrations: https://bit.ly/lancamentoSJB

July 21st - Nova Serrana / MG
Location: Intermunicipal Union of Footwear Industries of Nova Serrana – Sindinova
Time: 8:30 am
Registrations: https://bit.ly/lancamentoNS

July 26th - Birigui / S
Location: Union of Footwear and Clothing Industries of Birigui - Sinbi
Time: 6:30 PM
Registrations: https://bit.ly/lancamentoBirigui

July 27th - Jaú / SP
Location: Union of Footwear Industries of Jaú - Sindicalçados
Times: 11am
Registrations: https://bit.ly/lancamentoJau

July 27th - Franca / SP
Location: Union of the Footwear Industries of Franca - Sindifranca
Time: 6:30 PM
Registrations: https://bit.ly/lancamentoFranca

About Abicalçados
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo / RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 280 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 10 largest international event organizing companies in the world. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.

Original: https://www.abicalcados.com.br/noticia/abicalcados-e-nurnbergmesse-brasil-lancam-a-feira-brazilian-footwear-show