Author: Diego

A realização da 5ª edição da BFSHOW, que acontece no Distrito Anhembi, em São Paulo/SP, entre os dias 10 e 12 de novembro, traz boas expectativas para os calçadistas. Durante a coletiva de imprensa da feira, realizada no dia 11, dirigentes e empresários falaram sobre estimativas de crescimento mesmo diante de um cenário desafiador. 

O presidente-executivo da Associação Brasileira das Indústrias de Calçados (Abicalçados), Haroldo Ferreira, iniciou o evento destacando a projeção de crescimento da indústria calçadista. Segundo o dirigente, mesmo diante de um cenário desafiador, o incremento da produção deve ser de até 1,4% em 2025, ultrapassando os 940 milhões de pares produzidos. “Somente no último trimestre, com os resultados da BFSHOW, temos uma estimativa de crescimento próximo de 3%”, destacou. Entre janeiro e agosto, conforme dados do IBGE, a produção caiu 1,6% em relação ao mesmo período do ano passado, queda que deve ser anulada pelo crescimento da última parte do ano. 

O dado de exportação, que surpreendeu positivamente o setor, também foi divulgado em primeira mão durante a coletiva. Conforme dados elaborados pela Abicalçados, entre janeiro e outubro, as exportações somaram 87,3 milhões de pares e US$ 819,4 milhões, incremento de 7,5% em volume e queda de 1% em dólares em relação ao mesmo período do ano passado. No recorte de outubro, as exportações cresceram em volume (+10,4%) e caíram em dólares (-9,1%) em relação ao mesmo mês de 2024. Segundo Ferreira, o desafio às exportações para os Estados Unidos, em virtude do tarifaço aos produtos brasileiros, tem sido amenizado com o aumento dos embarques para países da América Latina.

Challenges
Ferreira listou, ainda, os principais desafios da indústria calçadista nacional, entre eles as importações de calçados da Ásia. “Nos dez primeiros meses de 2025, as importações registraram crescimentos de 23,8%, em dólares, e 22,9%, em pares, comparativamente ao mesmo período do ano passado. É alarmante que o ritmo de crescimento das importações seja cerca de 20 vezes superior à dinâmica do mercado interno brasileiro”, alertou. O dirigente também falou sobre a importância da criação de impostos (CID-BETs) sobre as apostas eletrônicas e a retomada da desoneração da folha de pagamentos.

Potência calçadista
Se por um lado, existem as incertezas com relação ao mercado norte-americano, por outro, a BFSHOW traz novo ânimo para o setor. Recebendo importadores de 62 países, sendo quase 170 deles convidados pelo Programa Comprador do evento, existe uma expectativa de diversificação dos negócios. “A BFSHOW é a maior feira do setor na América Latina, que tem um papel fundamental nesse momento complicado, não somente para as exportações, mas também para o crescimento do setor no mercado doméstico”, pontuou Picolo. A previsão é de que a feira receba mais de 10 mil lojistas brasileiros de todos os estados ao longo dos seus dias de realização. 

Investimento em diversificação de mercados
A gestora de Projetos da ApexBrasil, por sua vez, destacou os investimentos da agência em projetos com calçadistas com o objetivo de diversificar mercados e fortalecer a presença internacional do calçado brasileiro. Segundo Clara, no biênio 2024/2026 estão sendo investidos mais de R$ 40 milhões em ações de internacionalização por meio do Brazilian Footwear, programa desenvolvido pela ApexBrasil em parceria com a Abicalçados. Atualmente, são beneficiadas cerca de 300 empresas de calçados via o programa, que na edição cinco da BFSHOW trouxe cinco compradores e quatro jornalistas internacionais para fazer negócios e divulgar o calçado brasileiro no exterior. Atualmente, mais de 70% das exportações de calçados são geradas por empresas participantes do Brazilian Footwear.

Empresas otimistas
Na feira, a maior parte das cerca de 350 marcas estão satisfeitas e otimistas com os negócios gerados. Participando da coletiva, o presidente da Calçados Pegada (Dois Irmãos/RS), Astor Ranft, destacou que os negócios proporcionados no evento serão fundamentais para alcançar um crescimento estimado em 8% na produção da calçadista em 2025. “Esse tem sido o incremento médio dos últimos 15 anos. Agora, estamos entrando em novos segmentos – além do masculino, a empresa produz calçados femininos e, a partir de agora, também infantis – , pois queremos ser o calçado da família. Estamos bastante otimistas também para 2026”, destacou. Com 6,5 mil empregos diretos gerados em fábricas no Rio Grande do Sul e na Bahia, a Pegada criou mil postos de trabalho somente ao longo de 2025. 

Representando o grupo Suzana Santos, a diretora Comercial e Criativa da empresa, Suzana Santos, ressaltou o orgulho de representar o crescente polo calçadista de São João Batista/SC, hoje uma referência nacional na produção de calçados femininos. “Tivemos um primeiro semestre mais devagar, mas crescemos mais de 10% na segunda parte do ano. A BFSHOW, hoje, é fundamental para os negócios do grupo, gerando novas oportunidades de negócios no mercado nacional e internacional”, disse.

Ricardo Campos, CEO da Polo GO, de Nova Serrana/MG, destacou que participa de feiras há mais de 20 anos e nunca teve oportunidade de estar em uma mostra setorial tão efetiva quanto a BFSHOW. “No ano passado, crescemos 180% em faturamento, muito em função da nossa participação aqui na feira”, avaliou. Para o empresário, a BFSHOW, acontecendo em São Paulo, a capital econômica da América Latina, tem sido fundamental para o fortalecimento do setor calçadista nacional, facilitando a visitação de compradores de todo o Brasil e do mundo.

Para Renato de Nardo, presidente da Cactus Shoes, de Jaú/SP, que participou da coletiva representante o polo paulista, as empresas da região estão “bastante otimistas” para fechar um ano positivo, apesar dos desafios enfrentados no mercado interno e internacional. “A Cactus é uma empresa pequena e aqui na BFSHOW temos a oportunidade de participar com gigantes do setor, apresentando os nossos produtos para todo o mundo. É uma feira fundamental para a nossa atividade. A cada edição, crescemos cerca de 10% em vendas”, contou. 

Já Claudio Taraborrelli, head de Expansão da Pimpolho, de Serra/ES, ressaltou a importância da feira calçadista, principalmente na abertura de novos mercados internacionais, especialmente na América Latina. “A BFSHOW é uma grande oportunidade de conexão entre nossas fábricas de compradores de todo o Brasil e do mundo. Estamos com grandes expectativas para essa edição”, projetou. 

Realizada pela Abicalçados e organizado pela NürnbergMesse Brasil, a BFSHOW acontece até amanhã, dia 12, no Distrito Anhembi. Mais informações no site www.bfshow.com.br.

A 5ª edição da BFSHOW, maior feira calçadista da América Latina, iniciou hoje (10) já com grandes expectativas de negócios. Com uma estimativa de receber 12 mil pessoas nos seus três dias (a feira encerra no próximo dia 12), a feira reúne em torno de 350 marcas brasileiras de todos os polos e segmentos. O evento acontece no Distrito Anhembi, em São Paulo/SP, e segue com credenciamento aberto para lojistas. A imprensa deve fazer contato pelos e-mails diego@dcr-assessoriadeimprensa.com ou roberta@agenciacasa9.com.br.

Realizada pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizada pela NürnbergMesse Brasil, a feira calçadista recebeu, neste primeiro dia, uma visitação efetiva, tanto do mercado nacional quanto internacional. O presidente-executivo da Abicalçados, Haroldo Ferreira, conta que a percepção foi de corredores movimentados e efetivação de negócios. “Importantes lojistas estiveram na BFSHOW, o que animou os expositores. Já do mercado internacional, tivemos uma grande visitação logo nesse primeiro dia, principalmente de importadores vindos da América Latina”, avalia.

Já o CEO da NürnbergMesse Brasil, João Paulo Picolo, destaca o crescimento da BFSHOW, que faz dois anos neste mês de novembro. “A feira é recente e já é a maior plataforma de negócios da América Latina no setor. Nós, da NürnbergMesse Brasil, só temos que exaltar a força da Abicalçados como uma entidade que reuniu a indústria calçadista nesta causa que é fortalecer o setor e, consequentemente, a BFSHOW”, ressalta.

Coletiva de imprensa
Amanhã (11), acontece a coletiva de imprensa da BFSHOW. No encontro, Ferreira fará uma análise do mercado atual para calçados, tanto no ambiente doméstico quanto internacional, detalhará as principais pautas para a competitividade do setor e fará projeções para curto e médio prazos. Já Picolo falará sobre o primeiro dia de feira e destacará números importantes do evento. A coletiva contará, ainda, com as presenças de representantes da Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) e de empresários expositores. A coletiva acontece na Arena BFSHOW.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A maior feira calçadista da América Latina, que reunirá cerca de 350 marcas brasileiras entre os dias 10 e 12 de novembro, no Distrito Anhembi, em São Paulo/SP, traz consigo a expectativa de retomada para a indústria do setor. Devendo receber em torno de 12 mil compradores de todo o Brasil, sendo mais de 1,2 mil deles de cerca de 50 países, a BFSHOW é promovida pela Associação Brasileira das Indústrias de Calçados (Abicalçados) e organizada pela NürnbergMesse Brasil.

O presidente-executivo da Abicalçados, Haroldo Ferreira, ressalta que, apesar do cenário incerto, principalmente no mercado internacional, o otimismo com a retomada do setor será a tônica do evento. “Estamos acompanhando o andamento das negociações entre os governos brasileiro e estadunidense e esperamos que até a feira tenhamos novidades positivas”, avalia, destacando que os Estados Unidos são o principal destino internacional do calçado brasileiro e que, mesmo com a taxação, já tem compradores confirmados na feira. 

Ferreira, destaca, ainda, que mesmo diante do cenário nebuloso, as expectativas da indústria são de um crescimento de até 1,4% na produção em 2025, alcançando mais de 940 milhões de pares produzidos. Já para 2026, as projeções são de sequência no crescimento, podendo chegar a 2%, alcançando mais de 960 milhões de pares produzidos. “Os reflexos dessas projeções devem ser sentidos na BFSHOW, que é o grande momento da indústria calçadista nacional”, projeta o dirigente. 

Mais pré-credenciados
Os números de compradores credenciados corroboram o otimismo para a feira. Segundo o CEO da NürnbergMesse Brasil, João Paulo Picolo, o pré-credenciamento total está 11% maior do que no mesmo período do ano passado. “Levando para o mercado internacional, já são 34% mais importadores credenciados”, comemora. 

Com um Programa Comprador realizado em parceria com os próprios expositores, a feira contabiliza cerca de 670 convidados pela iniciativa, sendo mais de 160 deles internacionais de mais de 30 países. “A assertividade dos convites é um dos destaques da BFSHOW, que desde seu princípio trabalha em total sinergia com os anseios de seus expositores”, explica Picolo, ressaltando que a maior parte dos visitantes vêm por conta própria por entender a “relevância do evento como a maior vitrine do calçado brasileiro para o mundo”.

Conteúdos
Além de negócios, a BFSHOW traz conteúdos de relevância para os lojistas e importadores. O espaço da Arena BFSHOW (Rua B, localização B107) recebe, no primeiro dia da feira (10), a partir das 17h20, uma palestra sobre tendências e inspirações para a estação de Outono/Inverno. O objetivo da apresentação de Luana Lanzini e Luana Savadinitzky, do portal Fashion Directions, é ser um “guia de compras” para uma maior assertividade nos negócios. Às 18h é a vez de Eric Chien e Gabriela Pereira, head de Moda e gerente de contas do TikTok, respectivamente. Eles falarão sob o tema “Do feed à venda: histórias reais de como o conteúdo vende calçados no TikTok Shop”, revelando as técnicas de vendas de um dos maiores fenômenos digitais dos anos recentes. 

Já no dia 11, a programação começa às 17h30 com Laís Miranda, da Steal The Look, que falará sobre tendências de moda. Às 18h sobe ao palco Rodrigo Prado, mentor de representantes comerciais, que falará sob o título “O elo que move o mercado”. Com ampla experiência em gestão comercial e comportamento de vendas, o palestrante apresentará uma reflexão sobre a importância da conexão entre marcas, representantes e lojistas para transformar relacionamento em resultado.

Coletiva de imprensa
No segundo dia da BFSHOW (11), às 11h, na Arena, acontece a já tradicional coletiva de imprensa com jornalistas brasileiros e internacionais. No encontro, Ferreira fará uma análise do mercado atual para calçados, tanto no ambiente doméstico quanto internacional, detalhará as principais pautas para a competitividade do setor e fará projeções para curto e médio prazos. Já Picolo falará sobre o primeiro dia de feira e destacará números importantes do evento. A coletiva contará, ainda, com as presenças de representantes da Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) e de empresários expositores. 

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

Staged by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, BFSHOW enters its fifth edition, reinforcing its global vocation and its strategic role in driving business across the footwear value chain. From November 10 to 12, at the Anhembi District venue in São Paulo/SP, the event will welcome 670 buyers (505 domestic and 165 international) invited by the Buyer Program, a BFSHOW initiative that aims to invite retailers and importers—selected in partnership with exhibitors—to discover and do business with the brands of the largest footwear industry in the West.

Among the invited Brazilian buyers, consolidated companies stand out as they look for strategic partners and innovation. Antonio Carlos Amorim, Purchasing Manager at Armazém Paraíba — a 45-store chain with a strong presence in Piauí, Maranhão, and Bahia — has taken part in the trade show since its first edition. “We look for suppliers that will also be partners in after-sales support. Retail is going through a challenging time, so we want fashion products at affordable prices, especially geared toward Holiday 2026 collections,” he says.

The executive also underscores the event’s networking potential: “BFSHOW is a unique opportunity for negotiations and connections in one of the world’s largest business hubs, with experiences and contacts with people from everywhere.”

Leandro Aparecido Del Bianco, owner of Dolce Store Calçados, a retail brand with two stores in Catanduva (SP), is also looking for opportunities: “We are always looking for new suppliers, with bold products that will help us sell more in our stores,” says the entrepreneur, who has visited the event since the beginning and will be at this edition. “When we take part in something at the scale of this trade show, we seek to be increasingly aligned with high-quality brands and with a higher average price point. That’s why it’s extremely important for us to stay attuned to what the event offers.”

International presence and new markets
The 163 importers invited by the Buyer Program come from 56 countries across the Americas, Europe, Asia, the Middle East, and Africa. The trade show projects to receive around 12,000 visitors in total, with at least 10% of them from overseas.

Among the international guests is Puseletso Mwakalombe, CEO of Glamshoes Limited, Zambia, who is attending the event for the first time. With e-commerce operations focused on the Southern African market (a region comprising several countries in southern Africa), Mwakalombe is seeking premium, innovative products with an emphasis on comfort, sustainability, and design. “Consumers are more attentive to trends and comfort. In addition to footwear, I’m looking for accessories, digital retail solutions, trends, new technologies, and shopping experiences such as virtual stores,” she says.

Content and Services
And to serve visitors seeking not only strong business opportunities but also information and new ideas, BFSHOW will feature a series of talks at the Content Arena. Among them is “The Link That Drives the Market,” by Rodrigo Prado, a mentor to sales representatives who will bring a strategic view of how to align industry, representation, and retail to turn relationships into results. The session “From the Feed to the Sale: Real Stories of How Content Sells Footwear on TikTok Shop” will delve into the platform’s sales experience. The talk will be led by Eric Chien, Head of Fashion, and Gabriela Pereira, Account Manager at TikTok—which will have its own booth at the event, within the area dedicated to specialized services for the footwear sector.

In this dedicated area of the venue there will also be exhibitors such as DataSystem, a software and digital solutions company 100% focused on footwear and apparel retail—which will operate a concept store on the show floor; Shoppub, an e-commerce platform specialized in fashion, with footwear and apparel as the strongest segments in its client base; as well as Linx, a technology specialist with deep expertise in retail management software. Other service providers will also be on site, including Lukaflex, a manufacturer of customized bags made of plastic, paper, and nonwoven (TNT), and Patrus Transportes, a national leader in less-than-truckload (LTL) freight.

“For Patrus Transportes, taking part in the 5th edition of BFSHOW is a strategic and valuable opportunity to connect with the key players in the sector, strengthen our market presence, and expand our network of relationships. The trade show is a vibrant business environment, where every conversation can turn into a promising partnership and every contact can open doors to new possibilities,” concludes Clóvis Severino, the company’s Commercial Director.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

With 33% more accredited international buyers compared to the same period last year, the 5th edition of BFSHOW reaffirms its relevance as the leading export platform for Brazil’s footwear industry. The biggest footwear tradeshow in Latin America, the event held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil will take place November 10–12 at the Distrito Anhembi venue, in São Paulo, Brazil. Organizers project that the 350+ Brazilian brands will welcome around 12,000 buyers, at least 10% of them international. 

According to Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, the strong interest from international buyers in being at BFSHOW underscores the event’s relevance for Brazilian exports at a time of significant global uncertainty. “Today, BFSHOW is essential for exporting companies seeking to expand their international footprint. Exhibiting brands understand the importance of presenting collections and commercial terms aligned with a market-diversification strategy, since the show is pivotal for companies that aim to broaden their presence abroad,” she notes. 

NürnbergMesse Brasil’s Head of BFSHOW, Felipe Marchioni, reports that, to date, buyers from 39 countries have registered, with Argentina and Ecuador standing out. “The diversity of markets at BFSHOW is crucial at a time when the footwear industry needs to further diversify and spread its export base,” he emphasizes.

Positive expectations
Many companies confirmed for the fifth edition of BFSHOW attribute a significant share of their export growth to participating in the show. Producing more than 2.5 million pairs per year—about 10% of which go to over 30 countries—Pampili (Birigui/SP) is one of them. “In a context of challenges in the international market, BFSHOW has proven increasingly relevant to Pampili’s expansion strategy. The show, which draws strong international traffic, is considered the most effective in international results for the brand,” explains Silvana Silveira, the company’s head of international business.

According to Silvana, given the show’s relevance for exports, Pampili decided to increase its presence at the November edition, investing in a larger space with an area dedicated exclusively to meeting with importers. “Our participation in May already delivered positive results, with Pampili consolidating partnerships and opening negotiations in new markets. Business growth compared to May 2024 was 20%,” the executive notes, adding that for November the expectation is to sustain this pace and further expand opportunities.

Gateway
With an annual output of 120,000 pairs—60% of which are exported—the young brand Voices Culture (Bento Gonçalves/RS) is expected to close 2025 with a 30% increase in exports compared to last year. According to the company’s export manager, Nathália Schneider, BFSHOW plays a pivotal role in the brand’s international market entry strategy. “The market is challenging, and a key point is diversifying destinations, which allows us to mitigate risks. That’s why we’ve doubled down on trade show participation, and BFSHOW is a gateway to the global market,” she explains. For her, the show has been a positive surprise for the volume and quality of importers from highly diverse origins.

15% growth
Producing 720,000 pairs per year, 15% of which are exported, Polo Go (Nova Serrana/MG) underscores BFSHOW’s relevance for attracting new clients, especially in the international market. “Last May’s show was very good for us. We secured three new export clients and confirmed our collection with domestic-market customers. For November 2025, the expectation is 15% growth compared to last year’s show,” projects Ricardo Luiz Campos, CEO of the Ride group, owner of the Polo Go brand. 


SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

A duality that promises to please every taste. The leading trends for Fall/Winter 2026 footwear and handbag collections set, on one side, a classic ladylike style—defined by pumps, sandals, and peep toes with a more modern reading. On the other, a rebellious streetwear look, featuring hardware and buckles. And Brazil’s leading footwear manufacturers are already tuning into these trends to present them to buyers at the 5th BFSHOW, The biggest footwear tradeshow in Latin America. The event, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, will take place November 10–12 at Distrito Anhembi, in São Paulo/Brazil.

“Boots will take center stage this season and appear in multiple versions—slouch, over-the-knee, stretch—and in different shaft heights,” says Luana Lanzini, a cofounder of the Fashion Directions fashion and research platform. She also notes that in a season when the basics will be revisited, distinctive heels, a mix of materials in different textures with statement details, and new cutouts will draw attention. “In terms of shapes, elongated pointed toes, modern square toes, and high vamps are icons of modernity,” she adds.

80'Fever
And what else can we expect to see in the aisles of this edition? According to Fashion Directions’ survey, boho will also remain on the rise for another season, but this time it comes with cozy textures and warm tones. “But the big news will be the return of ’80s-inspired maximalism: vibrant colors, intense shine, and statement pieces that break with the minimalism and austerity of the last few winters,” reveals Luana Savadintzky, also a cofounder of the fashion platform.

Vizzano—a brand defined by a DNA of glamour and soft power—will bring this trend strongly in its upcoming launches at BFSHOW. These are shoes and handbags that translate the festive season, with sandals in colors such as red and silver.

New Boho
Those betting on a new take on boho include Moleca. Its next collection will feature a reinterpretation called Motomoda (or Moto Boho), which blends the delicacy of fluid pieces with the rebellious attitude of motorcycling. For the collection, black predominates, adorned with details such as studs — tachas — on footwear, shoulder bags, and bucket bags.

Among Beira Rio’s launches, mules and block-heel sandals with casual-chic inspiration will take the spotlight. For Fall/Winter 2026, the brand will present new options from its collaboration with actress Camila Queiroz, such as handbags with embellishments in organic shapes.

At Bebecê, there will be three main styles: the classic, which revives the sophistication of pumps and sandals, but with details such as strategic cutouts and the application of metal pieces. In contrast, the folk aesthetic—set to appear on boots—arrives with a more rustic look and earthy tones, featuring animal prints, semi-gloss finishes, and the velvety texture of suede. Lastly, the dark style bets on a bold, sensual look, with gothic references represented by mini metal accents and studs (tachas), and a color palette of intense, deep tones such as black, tourmaline, and fig.

“Trends are very important when it comes to developing collections, as they serve as indicators of the market’s expectations and directions. Aligned with brand values and with what is happening in the world, trends have a direct impact on the development of the color palette, the choice of materials, and the design of the styles. This alignment is essential for us—both for creating a collection with a unique identity that reflects our consumer’s personality and for crafting pieces that meet market demands,” emphasizes Monica Salin, Bebecê’s creative coordinator.


SERVICE
5th BFSHOW
Date: November 10–12, 2025 | 9 a.m.–7 p.m. (10–11) and 9 a.m.–5 p.m. (12)
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209. Santana, São Paulo/Brazil)

The 5th edition of BFSHOW is gearing up to welcome and boost sales for representatives from Brazil’s most important footwear-producing hubs. The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, takes place from November 10 to 12 at the venue Distrito Anhembi, in São Paulo/SP.

Exhibitors represent a significant share of national production. The Northeast, for instance, is a leading presence at the event. Together, the four main footwear-producing states in the region (Ceará, Paraíba, Bahia, and Pernambuco) produced nearly 476 million pairs — more than half of the volume manufactured in the country in 2024.

Bahia
To ensure that participation in the trade show is as effective as possible, a large share of companies rely on support from their employers’ unions at the event. One of the supporters is Sindicalçados Bahia, which will be at the November edition alongside eight member companies. The organization’s president, Paulo Vicente Bender, notes that BFSHOW has reactivated footwear trade shows at both the national and international levels. “The show has an important differentiator: the strong presence of international visitors. For our hub, the trade show has offered good opportunities for business prospecting in the domestic market and worldwide. Even with concerns about tariff issues that affect the sector, our outlook for November is quite optimistic,” Bender points out.

Rio Grande do Sul
Apprehension over the U.S. tariff hike is affecting the sector, which views BFSHOW as a key force to face the situation. “Despite these barriers, we are fully convinced that the show will be another milestone in strengthening Brazil’s footwear industry, reinforcing its relevance on the global stage and elevating the activity. We believe the trade show will be an opportunity to expand business, consolidate commercial relationships, and open new export channels,” says Paulo Ricardo da Silva, president of the Novo Hamburgo Footwear Industries Union (SICNH). Part of the Vale do Sinos (RS) footwear hub, the organization will also have eight member companies at the venue Distrito Anhembi in November.

Silva also highlights that BFSHOW creates a strategic environment for business, networking, and international visibility—but goes even further: “it is a showcase to present to the world the creativity, resilience, and adaptability of our hub.”

Minas Gerais
One of the most important representatives of Minas Gerais’ footwear industry — responsible for 43.2% of the state’s production in 2024, according to data from IBGE (Brazilian Institute of Geography and Statistics) and the Brazilian Footwear Industries Association (Abicalçados) — Nova Serrana will once again bring a large delegation to the event. “BFSHOW has established itself as one of the main showcases for our hub. It’s the stage where our industries not only present the quality and design of their products to buyers from all over Brazil and the world, but also seal partnerships and deals that energize our entire value chain. For us, the trade show is one of the highlights of the calendar — a fundamental event for market expansion and for strengthening our brands,” says Rodrigo Amaral Martins, president of the Intermunicipal Footwear Industries Union of Nova Serrana (Sindinova).

The organization, which has participated in the trade show since the first edition, will bring 45 companies to São Paulo in November. Sindinova emphasizes that the high number of represented firms demonstrates the Minas Gerais hub’s confidence in the event at a highly strategic moment for the sector. “We anticipate a favorable environment for prospecting new clients and closing deals, boosting sales for the upcoming seasons. We are confident that the November edition will reaffirm Nova Serrana’s position as one of the largest and most dynamic footwear hubs in Latin America,” Martins concludes.

With around 350 brands, the 5th edition of BFSHOW is expected to welcome more than 12,000 domestic and international visitors during the show. Registration is open at www.bfshow.com.br

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

While preparing the latest releases for upcoming collections, the Brazilian footwear industry remains optimistic about its participation in the 5th edition of BFSHOW, the biggest footwear tradeshow in Latin America. Organized by the Brazilian Footwear Industries Association (Abicalçados) and hosted by NürnbergMesse Brasil, the event will take place from November 10 to 12 at Distrito Anhembi, in São Paulo/SP.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that BFSHOW is the ideal moment for the Brazilian footwear industry to present its collections to buyers from Brazil and around the world. “In a time of international instability, the trade show becomes even more important,” he points out.

According to Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, the event — which has already sold 98% of its exhibition space to brands representing every footwear hub and segment — is expected to welcome more than 12,000 visitors from across Brazil, as well as importers from the world’s leading markets. “Our outlook couldn’t be better, given the current momentum in retail and the outstanding quality of our exhibitors,” he emphasizes.

One of the confirmed exhibitors is Lynd, from Nova Serrana/MG. According to its director, Ronaldo Lacerda, the trade show is gaining strong momentum. “It’s not just a place for prospecting, but for closing deals. It’s the ideal opportunity to showcase our complete collections to both domestic and international clients, all in one place,” he comments. He adds that the brand’s confidence in BFSHOW is reflected in the expansion of its booth, which grew from 68 square meters to more than 160 square meters for this fifth edition. “Our expectation for the show is to increase business by more than 300% compared to last November’s edition,” Lacerda concludes.

Taking part in BFSHOW since 2023, Sugar Shoes, from Picada Café/RS, views the trade show as a key opportunity to strengthen connections with both domestic and international markets. At the November 2024 edition, the company’s director, Rodaika Diel, recalls that the booth welcomed important partner visits, with face-to-face meetings that helped solidify ongoing negotiations. “But it was in the domestic market where we saw the greatest impact, with an 83% increase in visitation and twice as many deals compared to the previous edition,” she notes, adding that the company’s projection is to surpass the results achieved in November 2024.

Present at BFSHOW since its very first edition, Levecomfort, from Franca/SP, describes the trade show as “a gateway to new buyers, both domestic and international.” The company’s Marketing Coordinator, Andrew Caettano, points out that the event supports the brand not only in generating business but also in building relationships and gathering feedback on product developments. “In every edition of BFSHOW we’ve closed deals during the show and also prospected new opportunities that materialized afterwards,” he says. Caettano projects that the upcoming November edition will yield results surpassing those recorded at last year’s event.

BFSHOW is expected to host around 350 footwear brands from Brazil’s main production hubs, encompassing companies of all sizes, segments, and market niches.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, already has 26% more international buyers registered compared to the same period in 2024 (August-to-August). Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event will take place from November 10 to 12 at the Distrito Anhembi in São Paulo/SP. 

According to a report prepared by NürnbergMesse Brasil, importers from Germany, Argentina, Aruba, Botswana, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, Gibraltar, Guatemala, Israel, Nigeria, Paraguay, Peru, Portugal, Tunisia, Turkey, and Uruguay have already registered. Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the fact that the trade show has become the main showcase for Brazilian footwear is drawing attention from buyers across all continents, including from markets that still do not import from Brazil. “We have the largest footwear industry in the Western world, offering quality, sustainability, and competitive prices. In this edition, as we face an unstable scenario regarding exports to the United States, the trade show becomes even more important for our industry, especially given the need to diversify markets,” said the manager.

Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, projects that more than one thousand importers from all continents are expected to attend the event. This presence will be driven by the combined efforts of the trade show’s projects and the Brazilian Footwear program—an initiative led by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—in addition to visitors arriving independently. “At the last edition of BFSHOW, held in May, international business alone exceeded R$ 240 million. Our expectations are very positive to match or even surpass that figure,” he projected. 

With more than 95% of its exhibition space already sold, BFSHOW is expected to host around 350 footwear brands representing all of Brazil’s footwear-producing regions, company sizes, segments, and niches. The trade show is projected to welcome over 12,000 national and international buyers. Registration is now open at www.bfshow.com.br.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, has already sold 95% of its spaces. With exhibitors from all Footwear Local Productive Arrangements (LPA), of all sizes, segments, and niches of activity already confirmed, the show—which is now open for visitor registration at www.bfshow.com.br—will take place November 10–12 at the Anhembi District in São Paulo/SP. The promotion is by the Brazilian Footwear Industries Association (Abicalçados) and the organization by NürnbergMesse Brasil.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that the event takes place at an important moment for the Brazilian footwear sector, given the challenges for maintaining exports to the United States due to the surtax applied to Brazilian products. According to him, in this context, with its buyer program, the trade show is even more focused on bringing international buyers in order to help the industry find alternatives to sell its footwear. “BFSHOW, as the biggest global showcase of Brazilian footwear, has an even more relevant role at this moment, as it presents us as the largest player in the West, with the production capacity to serve different markets with quality, design, and sustainability,” he explains.

Capillarity
According to the executive, BFSHOW will be the moment to showcase the strength of Brazilian footwear and its capillarity. “The United States is our largest buyer, and we are seeking ways to maintain exports while also needing to explore more destinations,” said Ferreira. For this edition, importers from countries such as Germany, Bolivia, Canada, Costa Rica, France, Guatemala, Peru, Portugal, Taiwan, and Zambia are already confirmed, in addition to the United States, which, despite uncertainties, is willing to negotiate and continue sourcing from Brazil. In the most recent edition of BFSHOW, held in May, more than 1,200 importers attended, generating business that exceeded R$ 240 million.

Content and Sustainability
The CEO of NürnbergMesse Brasil, João Paulo Picolo, emphasizes that BFSHOW will bring new releases from leading Brazilian brands in an excellent environment for hosting buyers from all over Brazil and much of the world. According to him, in addition to business, BFSHOW will feature a program with relevant content for the sector in its Arena (the schedule will be released in the coming months).

Another highlight is the synergy of the organizer with the sustainability principles valued by the sector. “The Brazilian footwear industry is the most sustainable in the world in this segment, and NürnbergMesse Brasil is aligned with this fact. In addition to the exhibition of sustainable footwear certified by Sustainable Origin, a large portion of the materials used at the trade show will be recycled,” he says. In addition to environmental sustainability initiatives, BFSHOW will also allocate 10% of the event’s organizational jobs to social labor, in partnership with the Parents and Friends of Exceptional Children Associations (Apae Brasil).

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)