As the largest footwear producer in the Western Hemisphere, with approximately 870 million pairs manufactured annually, Brazil's footwear industry is set to gather for the 3rd edition of BFSHOW. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, this major industry event will take place from November 11 to 13 at the Anhembi District in São Paulo/Brazil, showcasing new collections from hundreds of exhibitors to buyers from around the globe.
Abicalçados' Relationship and Business Manager, Letícia Sperb Masselli, highlighted the event's growth in both space and the number of participating brands. The previous edition in São Paulo attracted 318 exhibitors and more than 9,000 buyers from Brazil and across the continents—a figure expected to rise in November. "For many years, Brazil lacked an international trade show that truly represented the scale of the Western Hemisphere's biggest footwear industry. The BFSHOW is more than just a business-focused trade show; it is our meeting point with the world, where all the leading brands from various segments, sizes, and regions of Brazil will be represented," Masselli emphasized, adding that the event will feature collections from brands responsible for around 80% of the national production.
NürnbergMesse Brasil's Head of New Business, Rico Azeredo, shared that the organizer is preparing a "memorable" event for the national footwear sector, rekindling the nostalgia of the grand trade shows that once took place in São Paulo. "The BFSHOW will reflect the excellence, structure, and quality of Brazil's footwear sector for our hundreds of exhibitors and thousands of visitors," Azeredo noted.
"Key Event on the Calendar"
For Ramarim, a footwear producer from Nova Hartz, Rio Grande do Sul, participating in BFSHOW is crucial for fostering new business relationships and strengthening connections with key industry players worldwide. "We are convinced that by participating, Ramarim can better communicate our values and objectives, enhance our brand visibility, and build stronger partnerships," said the group's vice president, Marçal Müller. According to him, BFSHOW, as "the meeting point for Brazilian footwear and the world," will be where the company launches its collections for the upcoming season. "Additionally, we will hold our national sales convention prior to the trade show, as BFSHOW has become the main event on our calendar, bringing together sales representatives from all the states where we operate," Müller added.
Recognizing BFSHOW's relevance as the leading Brazilian trade show for launches, Pegada, a footwear manufacturer from Dois Irmãos, Rio Grande do Sul, will present its entire collection at the event. The company also plans to hold its national sales convention alongside the trade show. According to Pegada’s director, Astor Ranft, BFSHOW is a vital meeting point for manufacturers, distributors, and retailers in the footwear sector. "By bringing everyone together in one event, the trade show facilitates networking, fosters new commercial partnerships, and showcases the latest market trends. BFSHOW is a platform that enhances brand visibility and allows companies to reach new markets both nationally and internationally," Ranft highlighted, adding that BFSHOW strengthens the Brazilian footwear industry. "São Paulo’s selection as the host city also amplifies the reach of participating brands, given its proximity to major consumer centers and easy access for international buyers, further positioning Brazil as a global player in the footwear sector," he concluded.
Launches and Positive Expectations
Representing the footwear hub of Nova Serrana, Minas Gerais, Lynd's director, Ronaldo Lacerda, expressed high expectations for BFSHOW. "BFSHOW is an iconic event for Brazilian footwear trade shows, the largest in terms of exhibiting brands and significance. We are confident that Brazilian and international buyers will attend this third edition," Lacerda projected, noting that during the event organized by Abicalçados, the sector gathers to observe trends, conduct business, and reflect on the industry’s direction in the country. "This is an international trade show, a showcase that highlights our footwear and excellence to the world. We will bring 100% of our 2025 launches to the trade show," Lacerda added. He pointed out that while the domestic Brazilian market is essential, exports drive growth as there are many untapped or expandable markets. "That's why BFSHOW plays such a fundamental role, connecting us with the world and bringing business opportunities and visibility to our industry," he concluded.
Kidy, a children's footwear manufacturer from Birigui, São Paulo, will also be present at BFSHOW. "We have always been strong participants in trade shows focused on business, launches, and innovation. There was a significant gap without an internationally relevant trade show in São Paulo, with all its logistical and structural advantages, and we were in need of an event of this level to showcase our products," said the company's national sales manager, Rafael Menezes. According to him, Kidy is confident that once again the trade show will drive business at a time when the company is expanding its customer base both domestically and internationally. "At the 3rd edition of BFSHOW, we will reveal our collections for the season to Brazilian retailers and international buyers. The May edition in São Paulo yielded excellent results. More than just business expectations, BFSHOW allow us to strengthen relationships with buyers from Brazil and around the world, opening new markets and perspectives for the company," Menezes added.
Post-Show Impact
The quality of buyers attending BFSHOW is another standout feature of the event. Leveraging Abicalçados' expertise in inviting key national and international players, the trade show is known for generating results during and after the event in what is referred to as the "post-show." "BFSHOW positions itself as Brazil's premier footwear trade show, with a strong structure that not only generates business but also provides national and international visibility for its exhibitors," evaluated Dilly Sports' marketing manager, Rafael Russo, whose company manufactures the brands West Coast and Mormaii. According to him, previous events demonstrated significant business activity following the trade show, with negotiations initiated at the event. "I also believe that the fact that BFSHOW is held in São Paulo facilitates attendance by buyers from across Brazil and major world markets due to logistical and cost advantages," Russo concluded, hinting that the company will launch all its collections at BFSHOW.
Market
The 3rd edition of BFSHOW comes at a time when Brazil's footwear industry is on a recovery path, preparing for growth of 9% to 22% in 2024, following a production downturn in 2023.
To secure your spot at BFSHOW, visitors can register on the website to receive first-hand updates about the opening of accreditation at https://bfshow.com.br/visitante/. open.
SERVICE
3rd BFSHOW
Data: 11 a 13 de novembro de 2024 (segunda-feira a quarta-feira)
Local: Distrito Anhembi, em São Paulo/SP
