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3ª edição 4ª edição Man

FERRACINI

A traditional Brazilian industry,  Calçados Ferracini was founded in  1984in the city of Franca-SP, one of the largest footwear hubs in the world.
The company has the most modern equipment and highly qualified labor, producing more than ten thousand pairs of high-end shoes every day, becoming one of the leading men's footwear brands in Brazil.

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3ª edição 4ª edição Ladies

CARRANO

For 40 years we’ve been having the honor to be at every woman’s side, following up on all the trends and evolutions in the world, and we are currently present in over 90 countries. The global reach we have achieved in the last few decades is a great motivation for us, encouraging us to rise to a daily challenge: creating premium fashion and women’s shoes, marked by their unique design, comfort and high quality so that we can keep with today’s women every step of the way. Our passion consists of developing shoes that convey a sense of sophistication and versatility, in addition to reflecting all major fashion trends worldwide, of course. Drawing inspiration from the world of art and architecture, with a touch of contemporary culture, we create over 1,000 new styles every year, which are divided into various collections. The production of our shoes is carried out by Henrich & Cia Ltda, a company with seven decades of tradition and a reference in the global footwear segment, and operating as a manufacturer for major fashion brands around the globe. In order to meet this demand with high quality products and a steady commitment to its partners, Henrich & Cia Ltda has three manufacturing plants, with over 10 production lines and strict international quality standards.
Traduzimos as melhores tendências internacionais e nos inspiramos na arte e na arquitetura para criar sapatos e acessórios de moda premium, sofisticados e atemporais, de design apurado e que respeitam as particularidades de cada pessoa.
Nossos produtos revelam todo cuidado e atenção aos detalhes. Somos criativos, ousados, curiosos e, acima de tudo, somos comprometidos com a ética e a responsabilidade desde o início do processo produtivo até a ponta final.

Categories: Ladies

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3ª edição 4ª edição Ladies

BYARA

Supported by a company with over 24 years of experience in the market, we are situated in Franca, a city in the state of São Paulo. We possess the infrastructure capable of producing up to 1,800 pairs per day. Our brand has undergone a transformation and evolution over the years. Inspired by comfort, we prioritize the essentials: modernity, versatility, and sustainability. As the world changes, we adapt to minimize our environmental footprint. A brand 100% made in Brazil and with a Brazilian DNA.

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3ª edição 4ª edição Ladies Man Kids

BOAONDA

Somos um estilo de vida, presentes em todos os momentos mais incríveis da sua rotina, levando conforto, boas sensações e experiências positivas! Vai além de produzir calçados, é sobre tranformar o mundo da moda e do conforto através de algo inovador, que estimula o bem-estar e prioriza a saúde!

Categories: Ladies/Men/Kids

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Kids

BATATINHA

In 1970, at the back of their house, Mr. Anthony and Mrs. Maristela started a small production of women's collegiate footwear, starting Calçados Wagner. In 1980 Valério and Vagner started managing the company, thus starting the production of children's shoes, 3 years later they inaugurated new headquarters, where the company remained for 29 years. In 1988 the brand Batatinha was born, specializing and directing all production for children's shoes. In 2008 the partner Vagner left the company, beginning a new phase in the company's history. Currently the company has 150 direct employees and about 60 indirect, producing approximately 600,000 pairs per year.

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Stand: L42

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News

BFSHOW opens registrations

The first edition of the Brazilian Footwear Show - BFSHOW, which takes place at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs), in Porto Alegre/RS, on November 21st to 23rd, is open to visitors. The event, held by Abicalçados in partnership with NürnbergMesse Brasil, already has the guaranteed presence of companies from 70% of Brazilian footwear poles and from all segments.

Abicalçados' CEO, Haroldo Ferreira, points out that most of the brands already confirmed will be exclusively with BFSHOW. “It is a vote of confidence from a sector that embraced the idea of having its own fair, in which the market and its aspirations are in charge. Another differential is that the event is not carried out by a third party, it is carried out by the association that represents the Brazilian footwear industry, with the money from it being reinvested in agendas and projects of interest to the sector, aiming to defend, develop and promote Brazilian footwear”, comments the leader, citing the example of the largest trade fair in the world, Micam Milano, which is carried out by the Footwear Association of Italy. “And we don't need to talk about the potency of Italian footwear. These are courageous attitudes that will make Brazilian footwear a global protagonist,” adds Ferreira, noting that Abicalçados already has more than two decades of experience in international fairs supported by Brazilian Footwear.

With the expectation of receiving more than 10 thousand national and foreign specialized visitors in the three days of the event, BFSHOW also has the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), which is mobilizing its nine international offices - in the United States (Miami and San Francisco), the United Arab Emirates (Dubai), Israel (Jerusalem), Colombia (Bogotá), China (Beijing and Shanghai), Belgium (Brussels) and Russia (Moscow) - to attract buyers. “We will also have an edition of the International Buyer project, which will add more importers of international relevance to the event”, says Abicalçados Project Manager, Letícia Sperb Masselli. Another differential, continues Leticia, is that the entity is receiving nominations of international players from the exhibitors themselves, which will make the action even more effective. "We will certainly have many of the world's leading footwear buyers at the fair," she concludes.

Differential
Another factor that draws attention to the realization of the so called Brazilian Footwear Fair is to have in operation one of the main exhibition promoter groups in the world, the German NürnbergMesse. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.

The group's CEO in Brazil, João Paulo Picolo, highlights the training and experience of the promoter's team, as well as the professionalism to deliver a fair different from what the market has been presenting in relation to the sector's exhibitions. "The focus will be results and business. We've prepared, for example, a simplified visitor experience, where the Fair was organized into segments. Added to this, we have a complete infrastructure in the pavilion, which involves parking, security, food, internet and air conditioning, providing comfort to visitors during their connections. The focus is convenience for business, so much so that the fair is positioned precisely in an easily accessible place, with facilitated logistics, since the FIERGS Exhibition & Convention Centre is 10 minutes from the Salgado Filho International Airport”, evaluates the CEO.

Data from Abicalçados indicate that, in 2023, the sector is expected to produce more than 860 million pairs of shoes, of which about 130 million will be exported to more than 150 destinations. The number, which places the Brazilian footwear industry as the largest in the West, is another attraction of BFSHOW, as it should attract buyers from all continents to Porto Alegre/RS. Learn more about the fair on the Website.

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3ª edição 4ª edição Kids

BIBI

Promoting natural and healthy development for the audience aged 0 to 9 is one of Bibi's basic premises. The brand, which aims to do good to generate good memories, is a pioneer and leader in the children's segment, being the first footwear manufacturer certified by the Diamond Seal of the Sustainable Origin Program. Founded in 1949 and with factories in Parobé (RS) and Cruz das Almas (BA), it produces more than 2.6 million pairs/pieces per year for more than 60 countries on five continents.

Categories: Kids

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News

Abicalçados presents BFSHOW to Sebrae managers

The Brazilian Footwear Industries Association (Abicalçados) participated, on July 23rd and 24th, of the National Meeting of Sebrae Managers, an event that aims to realign regional action strategies and projects carried out in partnership with other institutions. Abicalçados' participation included the presentation of the Footwear Industry Sector Report at the Sebrae booth at SICC, in Gramado/RS, and the Brazilian Footwear Show (BFSHOW) at the Grande Hotel Canela, in Canela/RS.

Abicalçados' project manager, Letícia Sperb Masselli, explains that the entity is developing an agreement with Sebrae “which is much desired because os the breadth and credibility of the institution in the national footwear sector”. According to her, in addition to the agreement, which is in the planning phase, the entity has the partnership of Sebrae in the Footwear Industry Sector Report and in the realization of the 1st edition of BFSHOW, a show in which the institution is committed to strengthening the relationship and the presence of micro and small companies both as exhibitors and shopkeepers.

On the 23rd, the presentation was conducted by Abicalçados' Market Intelligence Coordinator, Priscila Linck, who spoke about the figures and projections of the Footwear Industry Sector Report. According to her, unlike last year, it will be domestic consumption that will be fronting the growth of the footwear industry, estimated between 1% and 1.7% in 2023, to more than 860 million pairs. In addition to the detailed data of recent years, the publication also provides analysis, projections and opportunities - measured by the Competitiveness Index methodology. The publication is available Website.

Brazilian Footwear Fair
On the 24th it was Leticia's turn to present BFSHOW, a footwear fair promoted by Abicalçados in partnership with NürnbergMesse Brasil that has its first editions scheduled for November 21st to 23rd, in Porto Alegre/RS, and May 21st to 23rd, 2024 in São Paulo/SP. “From November, Abicalçados and Sebrae will be together in an event different from what we have in the market. Focused on business, BFSHOW has confirmed companies of all sizes, segments and Brazilian footwear poles. It is an event of the size of an industry that is the largest in the West, democratic and plural, in which exhibitors will have the opportunity to do business with buyers from the main markets of Brazil and the world”, commented the manager. The fair's registration is open on the Website.

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News

Footwear industry fair already has 85% of its spaces occupied

Fifth largest shoe producer in the world, the largest outside Asia, with an industrial park that brings together more than 4,000 factories of all sizes and which has a preponderant economic strength in at least ten Brazilian states. It is this industry that, starting in November, will achieve another historic landmark. This is because, between the 21st and 23rd of that month, the Brazilian Association of Footwear Industries (Abicalçados), in partnership with NürnbergMesse Brasil, will hold the debut edition of the Brazilian Footwear Show (BFSHOW), at the Federation of Industries of the State of Rio Grande do Sul (Fiergs), in Porto Alegre/RS. According to Abicalçados, nine months after its first edition, the footwear fair already has 85% of its spaces occupied, with companies of all sizes and Brazilian production centers.

With logistical advantages - as it takes place geographically close to the Salgado Filho international airport, in a city with a wide and qualified hotel network -, cost optimization for exhibitors, focus on business and excellent infrastructure, the first edition of the BFSHOW confirms the presence of players from all segments and sizes of the Brazilian footwear sector.

Another factor that has been attracting the attention of the sector, not only in Brazil, but internationally, is the fact that the BFSHOW is led by a national entity representing the activity, such as Micam Milano, an international reference in the segment of footwear exhibitions promoted by the association of Italian shoemakers, Assocalzaturifici. “Companies, of all sizes and segments, as well as large retailers, understood that it is an event demanded by the market. It is a fair held by the industry for retail, with no other interest than to meet the desires of the sector and provide one more tool for its development”, evaluates the executive president of Abicalçados, Haroldo Ferreira.

The CEO of NürnbergMesse Brasil, João Paulo Picolo, projects a thriving fair with business effectiveness. “We are excited! The seal of Abicalçados, by itself, points to the strength of the fair, optimizing resources and generating more expressive returns for exhibitors. The expectation for the first edition of the BFSHOW is very good, mainly due to what we can feel in the footwear centers that we visited over the past year”, he highlights.

Sector sees an opportunity to increase sales
With an expected growth of 1.6% in production, reaching more than 860 million pairs produced in 2023, the Brazilian footwear industry sees in the event an opportunity to expand sales both in the domestic and international markets.

In the first month of 2023, positive news encouraged the activity. In January, the Brazilian footwear industry exported 14.63 million pairs, which generated US$ 117.9 million. The results are superior both in volume (+4.5%) and in revenue (+16.6%) compared to the first month of 2022. The great highlight was due to the United States, Latin American countries and Europe markets.

Para a BFSHOW, Paludetto destaca que a expectativa é bastante positiva, especialmente pela recuperação da representatividade e pujança de uma feira “do tamanho que o setor merece”. “Sabemos que a BFSHOW será uma construção, mas temos a expectativa de que se torne a principal feira nacional de calçados, para o mercado brasileiro e mundial”. Segundo o diretor, o fato de ter à frente uma entidade representativa, como a Abicalçados, facilita na interlocução com os players do mercado, tanto expositores quanto varejistas. “O mercado deve ter o comando. Ter a Abicalçados na promoção garante uma maior flexibilidade para atender às demandas do setor”, acrescenta, ressaltando, ainda, que são diferenciais desta primeira edição, em Porto Alegre/RS, a infraestrutura e as facilidades logísticas, já que a Fiergs fica localizada muito próxima ao aeroporto da capital gaúcha.

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About the organizers
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.

About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.

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Abicalçados and ApexBrasil together for the Brazilian shoe

The executive president and Project Manager of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira and Letícia Sperb Masselli, were, on the 5th, in Brasília/DF. On the agenda was the signing of an official partnership agreement of the Brazilian Export and Investment Promotion Agency (ApexBrasil) with the president and Business Director of the Agency, Jorge Viana and Ana Repezza. The goal is to reinforce the Agency's support in initiatives that have a direct impact on exports, such as the Brazilian Footwear Show (BFSHOW) and the Sustainable Origin - ESG certification program of the sector. 

The official partnership will boost footwear exports, at first bringing international buyers from all continents to the BFSHOW, which will have its first edition between November 21st and 23rd, at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (FIERGS). Headquartered in Brasilia, ApexBrasil has international offices in the United States (Miami and San Francisco), the United Arab Emirates (Dubai), Israel (Jerusalem), Colombia (Bogotá), China (Beijing and Shanghai), Belgium (Brussels) and Russia (Moscow). 

Ferreira highlights that the partnership is an important step to enhance the promotion of Brazilian footwear abroad. "ApexBrasil's support demonstrates the economic and social importance of the Brazilian footwear sector and takes our footwear to an international benchmark level. The participation of the agency as an official supporter of BFSHOW will certainly provide the coming to Brazil of some of the main players in footwear retail in the world”, evaluates the executive. 

The president of ApexBrasil, Jorge Viana, highlights the partnership of more than two decades with Abicalçados, through Brazilian Footwear, and the objective of the current management to further enhance support for national footwear. “Our partnership has always been a source of pride for the agency. We need to increasingly value this important segment of the national industry, which in addition to working strongly on sustainability, contributes with more than US$ 1.3 billion to the Brazilian trade balance and directly generates more than 300 thousand jobs in the country”, comments the leader. 

Last year, Brazilian footwear industries exported 142 million pairs, which generated US$ 1.3 billion, the best result in 12 years and 45.5% higher than that recorded in 2021. According to a report by Abicalçados, companies associated with Brazilian Footwear, a program to support exports in the sector maintained by Abicalçados in partnership with ApexBrasil, accounted for more than 80% of the value generated by shipments. 

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.