The fifth largest industry in the world, the main one in the West, opens its doors to the world on November 21st-23rd, at the Event Center of the Federation of Industries of the State of Rio Grande do Sul (Fiergs). On this date, the first edition of the Brazilian Footwear Show - BFSHOW takes place, an international footwear fair promoted by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil.
The executive president of Abicalçados, Haroldo Ferreira, points out that the show was a demand that came from the Brazilian industry, with the aim of being the meeting point of footwear Made in Brazil and the world. Focused on Business and with brands such as Democrata, Pegada, Piccadilly, Wirth, Carrano, Bibi, Klin and Kidy among the many confirmed, the event has more than 70% of Brazilian footwear Local Productive Arrangements represented. According to the leader, the largest footwear industry outside Asia deserved an event of this size, held by the association that represents the Brazilian footwear industry. “It is a historic moment not only for our national industry, but for the world market”, comments the executive, adding that, at the event, international buyers will find the main novelties of the sector for the autumn/winter season, with innovative and sustainability attributes.
International power
With the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), through its nine international offices, in addition to the International Buyer Project, carried out within the scope of Brazilian Footwear, BFSHOW will be an internationalized event.
Abicalçados' Project Manager, Letícia Sperb Masselli, says that BFSHOW brings together the expertise of the entity's team, which has more than 20 years of experience in promoting Brazilian participation in international fairs and always organizes one of the largest foreign delegations in the main footwear fairs in Europe, such as Micam Milano and Expo Riva Schuh. “As much as we have expressive delegations at events in Europe, they do not compare to what we will present at BFSHOW. The Brazilian footwear industry is a powerhouse and our event brings together a diversity of suppliers and brands that can meet the most different demands", explains Leticia, stressing that companies that account for more than 80% of the national production of children's shoes, 73% of men's shoes and 43% of women's shoes are already confirmed. "The numbers should increase by November. The fact is that it will be a fairly diverse fair, where the buyer will be able to see the best in terms of quality, price, design, flexibility in negotiations and the competitive differential that is Sustainable Origin, the first certification in ESG and sustainable processes of the footwear chain in the world" says the manager.
Differential
Another factor that draws attention to the realization of BFSHOW is to have in operation one of the main exhibition promoter groups in the world, the German NürnbergMesse. The group's portfolio has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, around 30,000 exhibitors and more than 1.5 million visitors attend the events organized by NürnbergMesse, which is present, through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group also has a network of about 50 representatives, operating in more than 116 countries.
The group's CEO in Brazil, João Paulo Picolo, reinforces the international character of the event. "In Porto Alegre, we will have logistics prepared to receive buyers from all over the world. The pavilions of the FIERGS Exhibition & Convention Centre are less than 10 minutes by car from Salgado Filho International Airport and have a complete infrastructure for the convenience of the buyer, so that they may care exclusively about good deals,” he points out.
International buyers interested in learning more about the first edition of BFSHOW can visit the website https://bfshow.com.br/en.
