Considered the biggest footwear tradeshow in Latin America, BFSHOW will have more than 75% of the sector’s annual production — over 900 million pairs — represented. With major names confirmed, such as Alpargatas, Grendene, Calçados Beira Rio, Ramarim, Democrata, Ferracini, and Pimpolho, among other industry giants, the sixth edition of the trade show will take place from May 18 to 20 at Distrito Anhembi, in São Paulo/SP. The event is held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).
Highlighting the strength of the Brazilian footwear industry — the largest in the West in terms of production — the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasizes the positive expectations for the trade show. “BFSHOW is the key moment for our industry to connect with the world, consistently generating very positive expectations not only in the domestic market, but also internationally,” he says. In the most recent edition, held in May last year, more than R$ 240 million were generated in international business alone.
Growth
The CEO of NürnbergMesse Brasil (NMB), João Paulo Picolo, emphasizes that the positive expectations are reflected in the strong engagement of Brazilian companies, from all Footwear Local Productive Arrangements (LPA), sizes, and production segments. “BFSHOW is the main business showcase for Brazilian footwear to the world. An event that brings together the best of the industry and offers national and international buyers opportunities for qualified networking, experiences, and strong business deals,” he states. For the 6th edition of BFSHOW, more than 350 Brazilian brands are expected, with an anticipated attendance of over 12,000 national and international buyers.
Havaianas present
After a 2025 marked by an EBITDA (earnings before interest, taxes, depreciation, and amortization) of R$ 866 million — an impressive 145% increase compared to 2024 — Alpargatas (Havaianas) is preparing a special moment for BFSHOW. During the trade show, the company, which sold more than 205 million pairs throughout last year, will launch 100% of its new Summer collection.
According to Monize Sales, Trade Marketing Manager for the Specialized Channel at Alpargatas, participating in BFSHOW — held for the past three years (always in May) — is a key moment that brings together business, brand positioning, and the strengthening of B2B relationships with major clients, both in the domestic and international markets. “At BFSHOW, we welcome all our main clients from Brazil and Latin America. It is the main growth driver for the brand across the continent,” she emphasizes.
Pimpolho: a key moment
With a 10% growth in 2025, Pimpolho sees BFSHOW as an extremely relevant moment for the footwear sector, as it brings together the main market players and creates an environment conducive to generating business, strengthening client relationships, and opening new commercial opportunities.
According to the company’s director, Carlos Eduardo Padula, the children’s brand is confident that the trade show will be an excellent opportunity to strengthen partnerships and continue the growth recorded in the first two months of 2026, estimated at 29%. “Virtually our entire Spring-Summer collection will be presented during BFSHOW, as we understand that the trade show is the main moment to launch seasonal novelties to the market,” he says, adding that, in addition to its traditional lines focused on early childhood, the company will reinforce its Phase 4 Line (sizes 28 to 34), launched at the end of 2025 and already showing excellent market acceptance.
With an annual production of around 4 million pairs — including footwear, socks, and accessories for children — Pimpolho expects revenue to grow by more than 25% in 2026. players do mercado e cria um ambiente propício para geração de negócios, relacionamento com clientes e abertura de novas oportunidades comerciais. Segundo o diretor da empresa, Carlos Eduardo Padula, a marca infantil está confiante de que a mostra será um excelente momento para fortalecer parcerias e dar sequência ao crescimento do primeiro bimestre de 2026, estimado em 29%. “Praticamente toda a coleção Primavera-Verão será apresentada durante a BFSHOW, pois entendemos que a feira é o principal momento para lançar ao mercado as novidades da estação”, informa, adiantando que, além das linhas tradicionais voltadas à primeira infância, a empresa reforçará sua Linha Fase 4 (numeração 28 a 34), lançada no final de 2025 e que já vem apresentando excelente aceitação no mercado. Com uma produção anual de cerca de 4 milhões de pares, entre calçados, meias e acessórios voltados ao público infantil, a Pimpolho prevê crescimento de mais de 25% em faturamento para 2026.
Freeway: positive expectations
One of Brazil’s leading producers of men’s footwear, Freeway also holds positive expectations for the 6th edition of BFSHOW. Participating since the first edition of the event, in 2023, the company sees the trade show as its main opportunity to present its collections to both domestic and international markets.
“We take part in both editions every year. In the May edition, we see stronger attendance from domestic buyers, while in November there is a significant presence of importers,” explains João Pedro Pimenta Kikuichi, from Freeway’s Marketing team.
With a production capacity of more than 1.2 million pairs per year — around 15% of which are exported — the brand will launch 100% of its Summer collection at the event, with highlights including footwear featuring 360º lining and the Automatic model, which promises a “hands-free” slip-on experience.
Ramarim: optimism despite a “challenging” market
With a production of more than 50,000 pairs of women’s footwear per day, Ramarim is another industry giant set to attend BFSHOW. The company’s Marketing Manager, Nelson Magagnin, highlights that expectations for the event are high, even in a “challenging” market environment.
The optimism is driven by the strong alignment of the collection with consumer expectations. “At the trade show, we will present our full collection, as it is essential to showcase all our new releases to retailers during this key meeting moment,” Magagnin says, highlighting the success of the Total Comfort line.
Registration for the 6th edition of BFSHOW is now open at www.bfshow.com.br
Service
6th BFSHOW
Date: May 18-20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m. | May 20, from 9 a.m. to 5 p.m.
Location: Distrito Anhembi, São Paulo, Brazil
