Month: August 2025

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, already has 26% more international buyers registered compared to the same period in 2024 (August-to-August). Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event will take place from November 10 to 12 at the Distrito Anhembi in São Paulo/SP. 

According to a report prepared by NürnbergMesse Brasil, importers from Germany, Argentina, Aruba, Botswana, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, Gibraltar, Guatemala, Israel, Nigeria, Paraguay, Peru, Portugal, Tunisia, Turkey, and Uruguay have already registered. Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the fact that the trade show has become the main showcase for Brazilian footwear is drawing attention from buyers across all continents, including from markets that still do not import from Brazil. “We have the largest footwear industry in the Western world, offering quality, sustainability, and competitive prices. In this edition, as we face an unstable scenario regarding exports to the United States, the trade show becomes even more important for our industry, especially given the need to diversify markets,” said the manager.

Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, projects that more than one thousand importers from all continents are expected to attend the event. This presence will be driven by the combined efforts of the trade show’s projects and the Brazilian Footwear program—an initiative led by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—in addition to visitors arriving independently. “At the last edition of BFSHOW, held in May, international business alone exceeded R$ 240 million. Our expectations are very positive to match or even surpass that figure,” he projected. 

With more than 95% of its exhibition space already sold, BFSHOW is expected to host around 350 footwear brands representing all of Brazil’s footwear-producing regions, company sizes, segments, and niches. The trade show is projected to welcome over 12,000 national and international buyers. Registration is now open at www.bfshow.com.br.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)

The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, has already sold 95% of its spaces. With exhibitors from all Footwear Local Productive Arrangements (LPA), of all sizes, segments, and niches of activity already confirmed, the show—which is now open for visitor registration at www.bfshow.com.br—will take place November 10–12 at the Anhembi District in São Paulo/SP. The promotion is by the Brazilian Footwear Industries Association (Abicalçados) and the organization by NürnbergMesse Brasil.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that the event takes place at an important moment for the Brazilian footwear sector, given the challenges for maintaining exports to the United States due to the surtax applied to Brazilian products. According to him, in this context, with its buyer program, the trade show is even more focused on bringing international buyers in order to help the industry find alternatives to sell its footwear. “BFSHOW, as the biggest global showcase of Brazilian footwear, has an even more relevant role at this moment, as it presents us as the largest player in the West, with the production capacity to serve different markets with quality, design, and sustainability,” he explains.

Capillarity
According to the executive, BFSHOW will be the moment to showcase the strength of Brazilian footwear and its capillarity. “The United States is our largest buyer, and we are seeking ways to maintain exports while also needing to explore more destinations,” said Ferreira. For this edition, importers from countries such as Germany, Bolivia, Canada, Costa Rica, France, Guatemala, Peru, Portugal, Taiwan, and Zambia are already confirmed, in addition to the United States, which, despite uncertainties, is willing to negotiate and continue sourcing from Brazil. In the most recent edition of BFSHOW, held in May, more than 1,200 importers attended, generating business that exceeded R$ 240 million.

Content and Sustainability
The CEO of NürnbergMesse Brasil, João Paulo Picolo, emphasizes that BFSHOW will bring new releases from leading Brazilian brands in an excellent environment for hosting buyers from all over Brazil and much of the world. According to him, in addition to business, BFSHOW will feature a program with relevant content for the sector in its Arena (the schedule will be released in the coming months).

Another highlight is the synergy of the organizer with the sustainability principles valued by the sector. “The Brazilian footwear industry is the most sustainable in the world in this segment, and NürnbergMesse Brasil is aligned with this fact. In addition to the exhibition of sustainable footwear certified by Sustainable Origin, a large portion of the materials used at the trade show will be recycled,” he says. In addition to environmental sustainability initiatives, BFSHOW will also allocate 10% of the event’s organizational jobs to social labor, in partnership with the Parents and Friends of Exceptional Children Associations (Apae Brasil).

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)