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4ª edição Man Kids

Maresia

From the first slogan “Enjoying a lot!” To date, it has been 36 years. When we started, the idea was to dress friends in the best surfing style. Today, we are much more than that! We dressed all the people who enjoy the beach and the adrenaline of sports at sea, bringing a lot of cool looks. Our consumers have a routine outside the sea, but that's where they want to be. With friends or family, it is by connecting with nature that they feel complete and fulfilled.

Categories: Masculino / Infantil

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4ª edição Ladies

Amora Maria

Amora Maria is a modern and innovative brand growing in the Brazilian footwear market, and focuses on developing footwear for the female audience. In its various lines, the brand combines premium quality materials, efficient production processes and methods designed to provide comfort and practicality. With a production capacity of 2000 pairs per day, Amora Maria is made up of a qualified team committed to translating the brand's identity into products that enhance women's beauty and accompany them in every moment of their daily lives.

Categories: Ladies

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Uncategorized News

With 85% of spaces sold, BFSHOW opens visitor registration

The fourth edition of BFSHOW, the largest footwear trade show in Latin America, has already sold more than 85% of its exhibition spaces. The announcement comes from NürnbergMesse Brasil, the organizer of the event promoted by the Brazilian Footwear Industries Association (Abicalçados). Showcasing the Spring/Summer collections of the national industry, the event will take place at Distrito Anhembi, in São Paulo- Brazil, from May 19 to 21. Visitor registration is now open at www.bfshow.com.br. www.bfshow.com.br

Expected to feature more than 350 leading Brazilian footwear brands from all production hubs and market segments, BFSHOW is set to welcome over 10,000 visitors from across Brazil and five continents over its three-day run. Letícia Sperb Masselli, Abicalçados' Relationship and Business Manager, emphasizes that the event kicks off the most important sales season for the Brazilian industry: Spring/Summer. “Brazil, being a tropical country, is internationally recognized for its summer footwear production, which accounts for more than 70% of the sector’s sales—around 630 million pairs out of the nearly 900 million produced annually,” says Letícia. She also highlights that the projected 2% growth in footwear production for 2025 is closely linked to BFSHOW’s performance. 

Growth

Rico Azeredo, Head of New Business at NürnbergMesse Brasil, underscores BFSHOW’s rapid growth, as the event, now in its fourth edition, has already become the largest business trade show for the sector in Latin America. “The Brazilian footwear industry leads production in the Western world for a reason. In just over a year and a half, BFSHOW has become one of the flagship events in our portfolio and continues to expand,” says Azeredo, noting that the trade show will occupy approximately 32,000 square meters at Distrito Anhembi. According to him, the decision to establish the event permanently in São Paulo has contributed significantly to its success. 

For more information, visit www.bfshow.com.br. www.bfshow.com.br.

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News

Domestic Demand Growth Drives Footwear Production Increase

The rising domestic demand for footwear fueled the industry’s production growth in 2024. Data compiled by the Brazilian Footwear Industries Association (Abicalçados), based on IBGE indexes, show that production grew by 3.5% compared to 2023. In total, 896.8 million pairs were produced, with 97.4 million destined for export.


Abicalçados’ executive president, Haroldo Ferreira, explains that production growth could have been even higher if not for the surge in imported footwear, particularly from Asia. Last year, imports increased by 26% compared to 2023, with about 90% of these imports coming from Asian countries, mainly Vietnam, China, and Indonesia. “Today, over 85% of our production is absorbed by the domestic market, which remained strong throughout 2024, with apparent consumption growing by 7.7%. However, a significant share of this positive domestic performance was captured by imports,” says Ferreira.

Close to Pre-Pandemic Levels
The 896.8 million pairs produced in 2024 nearly matched the volume recorded before the COVID-19 pandemic in 2019, when production reached 898.8 million pairs—just 0.2% higher than last year. Looking ahead to 2025, despite ongoing challenges, particularly in the international market, the sector is expected to recover losses caused by the global pandemic crisis. “2025 will be a challenging year, but we remain optimistic. In May, with BFSHOW—the largest footwear trade show in Latin America, held in São Paulo—we will have a clearer gauge of market trends,” Ferreira projects.

BFSHOW
BFSHOW is set to host more than 350 Brazilian footwear brands, welcoming retailers and importers from around the world. Taking place from May 19 to 21 at Distrito Anhembi in São Paulo, the event will showcase Summer collections, which account for over 70% of the domestic footwear industry's sales. More information is available at www.bfshow.com.br. www.bfshow.com.br.

Categories
3ª edição 4ª edição Kids

PAMPILI TEEN

Pampili Teen é a evolução da menina Pampili!
Pensada para meninas de 9 a 13 anos, a fase acompanha a transição das meninas, trazendo produtos que refletem estilo, personalidade e autenticidade. Pampili Teen foi criada para meninas modernas, descoladas e cheias de atitude, mantendo a forte conexão emocional com a marca e evoluindo junto com elas, sem perder a essência do universo Pampili.

Categories: Kids

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News

BFSHOW Footwear Trade Show to Be 30% Bigger in May

The leading footwear trade show in Latin America, BFSHOW, will be 30% bigger in its fourth edition. Taking place from May 19 to 21 at the Distrito Anhembi in São Paulo, the event will cover a total area of 31,900 square meters, up from 22,500 square meters in May 2024. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the upcoming edition has already sold over 80% of its available spaces.

Abicalçados’ Executive President, Haroldo Ferreira, points out that despite an uncertain scenario, especially in international markets, expectations for the trade show remain strong. “The Summer collections to be showcased at BFSHOW account for more than 70% of the Brazilian footwear industry’s annual sales. Both exhibitors and buyers recognize that this is the ideal moment to stock up for a year in which we anticipate a 2% increase in production, driven primarily by the domestic market,” says Ferreira.

Latin America’s Leading Trade Show
João Paulo Picolo, CEO of NürnbergMesse Brasil, highlights the event’s growth, as it solidifies its position as the region’s most important business platform for the footwear industry in both scale and exhibitor quality. “BFSHOW brings together all the leading Brazilian footwear brands, attracting a significant number of buyers from across the country and five continents,” says Picolo. The upcoming edition is expected to feature more than 350 Brazilian footwear brands, representing all industry segments and production hubs.

A Democratic Space
BFSHOW is an exclusive platform for showcasing Brazilian footwear manufacturers, whether or not they are Abicalçados members. Exhibit spaces are still available—companies can apply by filling out the form at the link https://bfshow.com.br/expositor/.

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4ª edição Others

ADSOMOS

A Adsomos, fundada em 1991 em Brusque, SC, oferece software corporativo para gestão otimizada em diversos setores. Atende mais de 160 cidades brasileiras com soluções como ERP, e-commerce, BW e Adsomos BI, destacando-se pela abordagem personalizada.