São Paulo will host the 4th edition of BFSHOW, the biggest footwear trade show in Latin America, from May 19 to 21. Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event has become one of the industry’s leading business platforms, bringing together brands from every cluster, size, and segment to showcase trends and offer exclusive commercial opportunities.
Offering multiple advantages to visitors is one of BFSHOW’s main draws, making the event even more strategic for driving business across the industry. On the show floor, exhibitors take the opportunity to present special commercial conditions, allowing retailers to purchase exclusive products at competitive prices. In this way, buyers attending the trade show get a first look at new collections while also gaining the chance to negotiate better margins. “BFSHOW is currently the most anticipated footwear trade show in Latin America, as it showcases, firsthand, the full diversity of the Brazilian footwear industry—the largest in the Western world. We have high expectations in terms of business generation, in addition to building valuable connections in both the domestic and international markets. This is the trade show footwear buyers need to attend to discover new products and take advantage of special purchasing terms, including discounts and extended payment deadlines, for the upcoming Summer collections,” says Letícia Sperb Masselli, Business and Relationship Manager at Abicalçados.
Exclusive deals at the trade show
Among the brands offering special purchasing terms is Mariotta Calçados, from Jaú, São Paulo. In addition to unveiling its new collection, the company will offer discounts of up to 10% for retailers placing orders during the event.
With international buyers in mind, Klin, based in Birigui, São Paulo, is also launching its latest collection at BFSHOW and will provide exclusive conditions for attendees. For instance, orders of over one thousand pairs destined for North America or Europe will qualify for free shipping.
Retailers placing orders with Kidy, also based in Birigui, São Paulo, will benefit from special delivery terms, receiving products ahead of schedule. The brand will unveil its new Children's Day collection exclusively at BFSHOW. According to Rafael Menezes, Kidy’s Domestic Market Manager, the trade show “presents the latest fashion trends, and it’s essential to stay ahead and be among the first to receive these new releases, while also gaining insight into where the market is headed.”
With free admission and exclusive access for industry professionals, BFSHOW is expected to bring together around 350 brands and welcome over 10,000 Brazilian retailers and international buyers— all on the lookout for opportunities like these and more. Humberto Costa, a buyer representing Grupo Planeta Jeans from Paraná, has attended previous editions and emphasizes the event’s relevance for the retail sector: “BFSHOW gives us the chance to discover the latest releases firsthand. That way, we can receive products in advance and bring new arrivals to our customers as quickly as possible.”
According to Ricardo Azeredo, Head of New Business at NürnbergMesse Brasil, “BFSHOW is the leading trade show in the segment and an excellent opportunity for retailers to expand their network, secure advantageous deals, and keep a close eye on the trends that will drive the industry in the coming months.”
Event Details
4th BFSHOW
Date: May 19–21
Hours: Monday and Tuesday, 9 a.m. to 7 p.m. | Wednesday, 9 a.m. to 5 p.m.
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)
