The 5th edition of BFSHOW, The biggest footwear trade show in Latin America, opened today (November 10) with strong expectations for business. With an estimated 12,000 visitors over its three days (the show ends on the 12th), the trade show brings together around 350 Brazilian brands from production hubs across the country and all segments. The event is taking place at Distrito Anhembi, in São Paulo/SP, and registration remains open for retailers. Members of the press should contact diego@dcr-assessoriadeimprensa.com or roberta@agenciacasa9.com.br
Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brazil, the footwear trade show saw solid traffic on this first day from both domestic and international markets. Abicalçados’ Executive President, Haroldo Ferreira, noted bustling aisles and business being concluded. “Key retailers were at BFSHOW, which energized exhibitors. From the international market, we also saw strong turnout right on day one, especially from importers coming from Latin America,” he said.
NürnbergMesse Brazil’s CEO, João Paulo Picolo, underscores BFSHOW’s growth as it marks its second anniversary this November. “The show is recent and is already the largest business platform in Latin America for the sector. At NürnbergMesse Brazil, we can only praise the strength of Abicalçados as an entity that brought the footwear industry together around the cause of strengthening the sector and, consequently, BFSHOW,” he emphasized.
Press conference
Tomorrow (November 11), BFSHOW will hold its press conference. During the session, Ferreira will analyze the current footwear market in both domestic and international contexts, outline the main agendas for the sector’s competitiveness, and present short- and medium-term projections. Picolo will speak about the trade show’s first day and highlight key event figures. The press conference will also feature representatives from the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and exhibiting entrepreneurs. The session takes place at the BFSHOW Arena.
SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)
