The 6th edition of BFSHOW anticipates the footwear industry’s bets for the upcoming collection; check out what will be trending
The consolidation of earthy tones and the return of maximalism are set to shape the main trends in slippers and sandals for Summer 2027, a season in which comfort, personality, and sustainability remain in the spotlight.
The new products are being showcased at BFSHOW, the main meeting point for the Latin American footwear industry, held through Wednesday (20). The event brings together brands, retailers, and buyers from across the country at the Distrito Anhembi, in São Paulo.
Check out the five main footwear trends for next summer presented at the trade show:
Brown is the new black
Among the trends showcased at BFSHOW, one stands out as unanimous: brown will be the defining color of Summer 2027. The shade appears in different earthy variations across both women’s and men’s collections, reinforcing fashion’s connection with natural elements and a more sophisticated aesthetic.
From deep browns to woody and olive tones, the palette appears in slippers, platforms, clogs, and transparent sandals, consolidating a versatile proposal that brings elegance to the open styles typical of the warmest season of the year.
These colors also appear in another strong trend for the upcoming season: Boho. “The style remains on the rise. We’re seeing a shift toward more natural elements, with a more rustic approach. Combined with these tones, cut-out uppers, embellishments, and heels are also gaining prominence,” explains designer Thais Cristina dos Santos, from Squizz, a brand that has been present since the first edition of BFSHOW.
The return of maximalism
After collections dominated by minimalism, maximalism is once again gaining ground in fashion and is making a strong comeback in the footwear sector as well. Exaggerated volumes, padded straps, vibrant prints, and bold constructions stand out among the highlights for Spring/Summer. At Havaianas, the trend appears in the women’s Puffed Up line, initially launched for Mother’s Day and now expanded to the specialty channel. The models feature wide, thick straps, creating a more fashion-forward take on the brand’s traditional slippers.
For the men’s segment, the company is investing in vibrant prints, anatomical designs, and an expanded color palette, combining fashion-forward appeal with comfort.
Customization remains on the rise
Playful and customizable aesthetics continue to be strong for Summer 2027. At Zaxy, a brand from the Grendene group, removable pins remain one of the collection’s key bets.
Inspired by international fashion references, the accessories appear in shapes such as shells, starfish, medallions, and mushrooms — the latter a strong presence on international runways. The proposal reinforces the timeless nature of the products and brings footwear closer to the logic of style accessories.
The brand is also investing in metallic finishes, transparent kitten in earthy tones, and styles featuring toe rings on the uppers. Lightly lugged platforms, split heels, and wavy soles complete the statement of personality presented at the trade show.
Circular fashion remains on the rise
The pillars of circular fashion continue to be integrated into product development. At Linus, a flats-focused footwear brand, sustainability remains at the core of the business, with a focus on styles made from 100% recyclable materials, free from heavy materials, and with a vegan composition. The company also states that it uses 70% renewable inputs in its production, in addition to offsetting generated waste and carbon emissions.
For the upcoming collection, the brand is expanding its investment in buckle sandals in earthy tones and is presenting, for the first time to retail at BFSHOW, its platform line within the same aesthetic proposal. “It’s a collection that was previously limited to our own channels, and here at BFSHOW we are opening it up for B2B sales,” says Isabela Jungerman, founder of the brand.
Comfort for all ages
The search for well-being is no longer associated only with mature consumers and is now taking center stage in collections aimed at different age groups. The comfy aestheti The comfy aesthetic continues to advance in the footwear sector, while EVA — a lightweight, flexible material widely used in footwear for its cushioning and comfort properties — is consolidating itself as the season’s main material.
At Azaleia, the collection enhances the perception of comfort through the combination of EVA soles and insoles. The brand’s proposal is to connect wellness and fashion in products designed for an intergenerational audience.
EVA clogs with mid-height heels emerge as the collection’s flagship, balancing functionality and fashion appeal. In the color palette, earthy tones, olive nuances, butter yellow, and light blue stand out — especially in styles produced entirely in EVA.
Consolidated as the country’s leading showcase for footwear trends, BFSHOW reaches its 6th edition. The CEO of Havaianas for Latin America, Fernando Rosa, attended the first day of the event and highlighted the importance of the trade show for the sector. “BFSHOW represents the most important moment of contact with clients from all over Brazil,” he says.
