The 7th BFSHOW, Latin America's largest footwear trade show, presented by the Brazilian Footwear Industry and Trade Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB), opened this Tuesday (10) at Distrito Anhembi in São Paulo, Brazil. Among the new features of this edition is BFSHOW Gallery, an exclusive space dedicated to showcasing high-end products. The initiative aims to enhance the experience for buyers and visitors by bringing them closer to exhibiting companies and creating business opportunities in an exclusive setting.

The initiative brings together nine companies from different regions of Brazil. Faccine, Lorraci, Coccô Miami, Zalene, Satryani, and Sauter represent Rio Grande do Sul, while Mariza Dias represents Santa Catarina. The space is also home to Seringô, from Pará, and Débora Germani, from Minas Gerais. For Leonardo Brum, Commercial Manager at the Minas Gerais-based company, participating in the space is a strategic move in the company's expansion plans. Débora Germani currently exports to the Dominican Republic and is looking to expand its international presence. “BFSHOW is an important showcase for exports. We are here precisely to open new markets and resume exports, which have declined in recent years,” he said. For this collection, the manufacturer is focusing on footwear featuring handcrafted designs, with uppers adorned with flowers, embroidery, and braided details that reflect Brazil's tropical character. According to Brum, fresh colors and a strong Brazilian identity are among the main attributes sought by international markets.

At Coccô Miami, the focus is on footwear lines featuring wooden heels. Styles with spikes and studs, animal prints, and heels in different sizes and shapes reinforce the collection's maximalist approach. The company expects to sell approximately 2,000 pairs during the trade show. According to Commercial Coordinator Paula Cerato, the products are already performing well in Brazil and abroad, and the company is using the event to expand its connections across Latin America, particularly in countries such as Chile, Peru, Colombia, and Ecuador. Faccine, in turn, is exploring combinations of materials such as wood and velvet in its collection. At BFSHOW Gallery, the company expects to sell up to 5,000 pairs, with estimated revenue of R$200,000.

Lorraci, meanwhile, expects to negotiate between 3,000 and 5,000 pairs, generating R$300,000 in sales. To attract buyers, the company is showcasing styles made with python leather and handcrafted uppers, highlighting its artisanal craftsmanship and premium positioning. International buyers say that bringing companies with premium positioning together in one space makes it easier to discover new products and establish direct contact with exhibitors. “I'm looking for new products and raw materials, and I've been discovering many new things, such as fish leather. I've also found styles in vibrant colors, with feathers and raffia, and have already started discussing orders for the summer collection. I plan to come back tomorrow to finalize orders for the winter collection,” said Zilda Vicente, founder of the Himba Fashion boutique in France.