The biggest footwear trade show in Latin America features a space entirely dedicated to knowledge sharing, inspiration, and high-level content. The BFSHOW Arena was designed to make the visitor experience even more complete, without losing focus on what truly matters: generating business.

With a carefully structured program, the space hosts trend talks and meetings with special guests, bringing relevant insights to the market. The schedule was organized so that exhibitors and visitors can make the most of every opportunity for networking, sales, and learning.

Booth B107

The BFSHOW Shopping Guide, developed in partnership with the Fashion Directions portal, is a strategic material that maps the main trends, colors, and key products for footwear and handbags. The guide aims to increase purchasing accuracy by highlighting fashion and consumer trends for collections, focusing on attributes that drive sales.

Exclusive space for premium product companies, connecting them with boutiques, multi-brand footwear stores, and high-value footwear importers. A curated business environment designed to highlight design, originality, and quality.

Hands-on live selling workshops led by Mercado Livre and Grupo NSM, showing how brands and retailers can use live commerce to showcase products, engage with audiences, and drive sales.

Two workshops will be held each day, at 10 a.m. and 2 p.m., with 40 to 60 minutes of presentation followed by hands-on Live practice. Participation is free and limited to 20 people per workshop, with prior registration and BFSHOW accreditation required.

Booth G59

A space dedicated to innovation, bringing together startups and companies with technology solutions for the fashion and footwear industries. An environment to explore new tools, technologies, and solutions applicable to businesses across the sector.

An exclusive and free experience for BFSHOW retailers in an immersive BrandTruck environment. Visitors answer a brief questionnaire about their business and, using TEOS technology and expertise, leave the space with personalized campaign images for their brand, created with Artificial Intelligence in less than 30 minutes.

Booth G38

As an official BFSHOW partner, E-Commerce Brasil will have two spaces dedicated to the development of digital retail. In one of them, visitors will have access to mentoring, services, expert guidance, and connections with the e-commerce ecosystem. The other will host the E-Commerce Brasil Business Matchmaking, featuring matchmaking meetings that connect retailers’ needs with specialized suppliers in payments, e-commerce platforms, logistics, marketing and CRM, customer service, data, automation, and sales technology.

Booths E131 and E141