The 7th edition of BFSHOW, a footwear trade show taking place from November 10–12 at the Distrito Anhembi venue in São Paulo, Brazil, recognized five sales representatives through its Ambassador Program. The honorees represent the country's South, Southeast, Northeast, Central-West and North regions. The trade show is presented by the Brazilian Footwear Industry and Trade Association (Abicalçados) and NürnbergMesse Brasil (NMB).

According to Relationship and Business Manager at Abicalçados Letícia Sperb Masselli, engagement has grown with each edition, consolidating the initiative as “the leading national recognition program for sales representatives in the footwear sector.” “It is both an award and an incentive, as it engages this key link, which is so important to the operation of Brazil’s footwear industry,” she emphasizes.

Felipe Marchioni, head of BFSHOW at NMB, shares this view. “The fact that Brazil hosts the largest footwear trade show in Latin America is largely due to the strength of sales representatives as a professional group. So it is only fair that we honor them through this initiative,” he says.

Program rules
Under the award program rules, each sales representative receives a unique code to share with their clients and retail partners. The professionals who most effectively encourage advance registration receive special recognition, as well as exclusive accommodation at the Holiday Inn during BFSHOW and the opportunity to nominate two domestic buyers for the Buyer Program. These invitees receive airfare or accommodation paid for by the event organizer.

Check out the award-winning sales representatives:
Rudy Bueno – South
João Elias Souza – Southeast
Edvaldo Israel das Virgens – Northeast
Francisco de Assis Melo – Central-West
Edson Fabrício – North