After the success of its second edition, which brought together 318 brands and more than 9 thousand visitors at the Transamerica Expo Center, in São Paulo/SP, BFSHOW definitively grew roots in the business capital of Latin America. The third edition of the event will take place on November 11-13, 2024, in the newly renovated New Anhembi District. Considered the largest footwear trade show in Brazil, BFSHOW is an accomplishment of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil.
With 64 thousand square meters of Exhibition Area, Convention Center, hotel with more than 7 thousand apartments, restaurant of 1.3 thousand square meters and areas of coexistence and nature, the New Anhembi District represents an important step to make BFSHOW one of the main fairs of the sector in the world. The head of new business of NürnbergMesse Brasil, Rico Azeredo, points out that the location in São Paulo, considered the largest economic metropolis in Latin America, meets the strengthening of the national footwear sector. "São Paulo is a hub of connection with the world. With a fantastic infrastructure, with a wide hotel network, gastronomic and cultural options, the city is the economic center of the continent”, he highlights.
According to Rico, another differential is the chosen location,”which unites the tradition and history of one of the main exhibition parks in Latin America with an environment completely remodeled and adapted to the needs of exhibitors and buyers". Created in the 1970s, the exhibition park located at the Marginal Tietê saw the birth of some of the main national trade shows in the sector. The New Anhembi district, now under concession for GL Events, received more than R$1.5 billion in investments.
Business
For the Relationship and Business manager of Abicalçados, Letícia Sperb Masselli, BFSHOW demonstrates the strength of the national footwear sector and the union in favor of the idea of having a professional trade show oriented to the needs of the market. “The trade show's growth, in the capital of São Paulo, is exponential due to the satisfaction we are feeling from both exhibitors and national and international buyers. BFSHOW will strengthen itself as a meeting point for the Brazilian footwear industry with buyers from the main footwear markets in the world”, emphasizes the manager.
Market
After a year of difficulties in 2023, with a drop in production, the footwear sector is preparing to grow between 0.9% and 2.2% in 2024, reaching more than 870 million pairs produced. Abicalçados projects a growth of up to 3.8% in domestic footwear consumption throughout the year.
SERVICE
3rd BFSHOW
Date: November 11-13, 2024
Location: New Anhembi District, in São Paulo / SP
Watch the video of the New Anhembi District - https://www.youtube.com/watch?v=QRTEVs867d0
