Novelties include anti-odor and antibacterial products
BFSHOW, the largest footwear fair in Brazil, which ended this past Thursday (May 23rd), at the Transamerica Expo Center, had as one of its protagonists the technological innovations in footwear.
Among the highlights is the children's shoe brand Kidy. The new Spring/Summer collection arrives full of technology. "Our main highlight is Respi-tec, an exclusive innovation of the brand that has holes in the sole so that dry air may enter and warm air leaves, making the foot breathe. The sneaker also has a technological membrane so that no water gets through the holes, and an antibacterial insole. This all prevents children's feet from having foot odour”, explains João Carlos Gava, Marketing Manager at Kidy.
The new shoes also have more stability for the first steps, movement impact absorption and dotted line, which indicates when it is time to change the size of the shoes. In addition, the children's brand also has the Super Leve (Super Light) model, made for sports, which weighs only 130 grams.
Boaonda also took their new collection to BFSHOW. The technological highlight of the company goes to the Maxisense insole, made out of polyurethane, in an exclusive composition, as stated by Cassio Romani, brand's manager. "Today one of our great differentials is our insole, which despite being used, always returns to its original state and absorbs up to 80% of the impact, which ends up helping the knee and ankle joints”. In addition, the brand also presents technologies of softness and grip, preventing slipping.
The 3rd edition of BFSHOW is already confirmed! It takes place from November 11 to 13, 2024, in the New Anhembi District, in São Paulo (SP).
About Abicalçados
Abicalçados represents the Brazilian footwear industry, fifth largest in the world and the largest in the Western Hemisphere. Founded in 1983, Abicalçados is based in Novo Hamburgo, state of Rio Grande do Sul, and its members are companies of all sizes accounting for more than 65 percent of the footwear produced in the country. The entity represents an industry that employs more than 300,000 people. Its mission is to represent, defend, develop, and promote Brazil’s footwear industry with respect, excellency, and results.
About NürnbergMesse Brazil
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the 15 largest fair organizers in the world. The group’s portfolio includes more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Every year, more than 30,000 expositors and more than 1,5 million visitors meet in events hosted by NürnbergMesse, which also has subsidiaries in China, United States, Brazil, Greece, Italy, and India, The group also established a network with sone 50 representatives operating in more than 116 countries.
