Brazilians are increasingly taking up sports, evident in the recent boom in road running, athletic training services, and sports like padel and beach tennis. The “health generation” is trending, with the number of people joining the movement expected to rise. According to data from the Primary Healthcare Observatory by Umane, an association supporting public health promotion, 2023 saw the highest rate of active individuals since 2016, with an 8% increase. Young adults aged 18 to 24 lead this trend, being the most active demographic in the country.
The impact of this rise in sports participation is evident at BFSHOW, Brazil’s premier footwear trade show, held from November 11 to 13 at Distrito Anhembi in São Paulo. Diego Guinzelli, Head of Topper and Rainha, noted that both brands have seen a surge in demand for athletic shoes: “Both brands have experienced strong growth across our ‘Movement’ line for lighter sports and high-performance products. The demand is especially growing for performance-focused items, indicating a consumer shift toward serious sports practice,” he explains. movement, de calçados para esportes mais leves, como a de alta performance. A demanda tem aumentado principalmente entre os produtos mais performáticos, o que indica que o público tem investido mais na prática de esportes”, explica.
Topper is unveiling its latest release at BFSHOW: the Dominator Fuse II, a highly advanced product featuring breathability, cushioning, and heat transfer to help prevent injuries. Other highlights from the event, showcasing key market trends, include the Corre Supra by Olympikus, Mizuno Wave Rider 10 by Mizuno, and Tribase Reps 2 by Under Armour, all from Vulcabras.
Pedro Bartelle, CEO of Vulcabras, remarked on the growth in demand for athletic footwear over the past year: “Sportswear consumption has risen, particularly post-pandemic, with this new road-running trend. We've seen a significant increase in demand for high-performance products,” he notes.
SERVICE
3rd BFSHOW
Date: November 11 to 13, 2024 (Monday to Wednesday)
Venue: Anhembi District (Av. Olavo Fontoura, 1209 – Santana, São Paulo/Brazil)
