Categories: Sports
Vulcabras is a Global Sportech company that combines sports and technology to achieve high performance. The unique and fully verticalized business model, from end to end, integrates brand management with footwear Research & Development carried out at its Research and Development Center in Parobé, RS, the largest in the sector in Latin America. It includes an Industry 4.0 setup with cutting-edge technology, robotic and automated processes with AI, and Market Intelligence based on data to create value for its retail customers, the company's own channels, and end consumers. With this model, the company generates a significant advantage for its sports brands: Olympikus, its own brand, Mizuno, and Under Armour, its licensed brands, bringing a competitive edge to each of them to compete in the sports market by offering products marked by innovation and technologies that are 100% made in Brazil for each brand's consumer profile. This is complemented by a marketing strategy that engages with each brand's audience in a differentiated way to further accelerate sales.
Nossas marcas
Olympikus
Olympikus is the largest sports brand in Brazil and, since 1975, has been building a long-standing relationship with Brazilian sports through solid and lasting actions. The brand believes in and invests in sports, seeking innovation and high performance through its Development and Technology Center. Today, it is present throughout South America and in more than 19 thousand points of sale in Brazil.
Mizuno
A Japanese multinational with over 114 years of history, Mizuno offers athletes the most advanced technology, providing a complete line of products in various sports. In Brazil, the brand focuses on the performance running category and has been expanding its presence in both football boots and sportstyle.
Under Armour
Under Armour, headquartered in Baltimore, Maryland, is a global brand founded in 1996, a leader in innovation and the creation of sportswear, footwear, and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. In Brazil, it began to be operated by Vulcabras in 2018.