A summer of neutral and natural colors lies ahead. That’s the impression visitors get as they walk through the venue of the 6th edition of BFSHOW, The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil (NMB).
A major trend among women’s launches, earthy tones — especially brown — can be found across nearly all collections unveiled at the trade show.
“We are increasingly breaking away from concepts such as colorful summers and winters restricted to sober shades. Today, we see major global department stores embracing colors like brown in summer apparel. It’s a shade that works very well for everyday wear, and footwear and bags are no exception. This is a trend that is here to stay for quite some time,” says Marcelo Böhm Ferreira, Trade Marketing Manager at Arezzo&Co, part of the AZZAS 2164 Group, from Rio Grande do Sul. He highlights the investment in earthy tones, especially in flatform sandals, loafers, and moccasins featured in the summer collections of Anacapri, Arezzo, Brizza, and Schutz.
But the trend goes beyond uppers and straps. At Byara, a footwear brand from Franca/SP specializing in sneakers, earthy tones are also featured in the soles, in a variety of combinations. According to Eduarda Freitas, the brand’s director, buyers attending the trade show have been looking for footwear options within this palette, as well as off-white tones — another major trend for the season, driven by Pantone’s 2026 Color of the Year, Cloud Dancer. “In addition to these two shades, our candy-colored styles have also been in high demand. We are confident about sales at this edition of BFSHOW,” she adds.
At Piccadilly, headquartered in Igrejinha/RS, the color palette follows the macro trends for Summer 2027, featuring natural tones such as off-white, beige, and caramel, while shades like cocoa, cognac, and brûlée are also gaining prominence. In contrast, colors such as olive green — which is establishing itself as a bridge between the natural and the contemporary — and cobalt blue refresh the season’s palette. “Our collection reflects an evolution of bohemian, romantic, and college-inspired styles, which will continue as key trends next season. We analyzed international runway shows and noticed that cocoa, for example, stood out even more than black. That led us to place a strong focus on earthy and neutral tones, while still keeping colors present, investing in visual harmony and the sense of well-being that Piccadilly prioritizes,” explains Roberta Klein, the brand’s Portfolio Specialist.
Another brand investing in the balance between neutrals and bold colors in its new collection is EVVA, from Minas Gerais, which produces footwear made entirely from EVA. At BFSHOW, the brand is showcasing summer lines as well as ready-to-deliver rain boots, perfect for the colder weather of recent days. Sales Manager Natane says visitors have been stopping by the booth looking for footwear in earthy tones for both winter and summer. “Caramel has been very strong this winter and will continue into the summer season. But, as a contrast, we have also launched footwear in shades such as pink and neon green for summer, which is our main focus,” she adds.
