As leading men's footwear brands are showcasing their new collections through Wednesday at BFSHOW, the largest footwear trade show in Brazil, held at the newly opened Distrito Anhembi in São Paulo. Functional footwear is the common trend, with a spotlight on boots — whether they’re utilitarian, sporty, or casual styles suitable for both work and city wear.
One of the exhibiting brands, Democrata, presents its new collection featuring nine boot styles. The “Dusty” line brings an urban aesthetic with distressed leather and a vintage look. Another innovation from the brand is the new addition to the “Pulse” line, now with TPU-capsule soles on casual shoes. This collection's campaign stars Cauã Reymond and Gisele Bündchen.
Macboot, known particularly for its boots, combines comfort and durability in footwear designed for both daily use and outdoor activities. According to Renato Virgilio, Marketing Coordinator, a highlight for BFSHOW is the new Flutua+ technology, now present in nearly all Macboot lines, offering a non-slip sole and EVA midsole that provides maximum cushioning and added lightness. “We’re also adding a touch of sportiness and casual style to our Adventure line, making it a shoe suitable for urban environments too, taking you from the trail to the workplace,” he adds.
Ferracini's latest releases emphasize usability and diverse approaches with a desire for unique acquisitions. Their new lines include shoes and ankle boots that showcase a modern twist, featuring square shapes. The designs are also versatile and include an easywear system — reinforcing the brand’s goal to make footwear easier to slip on, catering to various needs.
Polo Go brings a sporty touch with cleat-style shoes inspired by iconic soccer styles. Known for its urban and casual portfolio with flat sneakers, the brand now adds a sporty element to its range. “These cleat-inspired shoes are highly popular here at BFSHOW, especially among trendsetters. It’s the product that has drawn the most attention from visitors. We’ve also introduced larger sizes, up to 44 and 45, which has been well received given the strong market demand,” says André Costa, CEO of Grupo Ride, which includes Polo Go alongside three other brands: Kids & Baby, Secrets, and Keep GOing.
