The largest city in South America is the international hub of Latin America and receives almost 15 million people a year. Approximately 93% of visitors are business driven and many of them are attracted by events.

The capital of São Paulo represents 42% of the events market in Brazil, generating almost R$ 16 billion a year. In addition, São Paulo is a city rich in cultural programs for all tastes and gastronomic experiences that take you to the most diverse menus.