Amid boots and closed-toe shoes, trends for the hottest season take over the booths and inspire business all year
Brazilians may try to escape the heat, but summer always finds a way to catch up with them – and so do the store windows. The November edition of BFSHOW, held in São Paulo, at Distrito Anhembi, runs until Wednesday (11/12) and is marked by the presentation of the Fall/Winter 2026 collections. Many exhibitors, however, are also taking the opportunity to preview summer trends with collections that promise to keep retail moving all year long.
In the halls, boots share the spotlight with sandals, flat sandals and sporty sandals. Beatriz Calçados brought to its booth a collection focused on Brazil’s hottest regions. “We tried to keep this line as clean as possible, without losing the essence of today’s fashion, which is the appliqués,” says Cleriston Costa, the company’s director. “We have a strong presence in the North, Northeast and Center-West of the country, where summer styles prevail. That’s why we are always anticipating trends such as flatforms, block heels and flat sandals with welted soles, which deliver greater comfort.” clean possível, não perdendo a essência da moda de agora, que é o aplique”, afirma Cleriston Costa, diretor da empresa. “Nós atuamos muito no Norte, Nordeste e Centro-Oeste do país, onde predominam os modelos de verão. Por isso, estamos sempre antecipando tendências, como as flatforms, os saltos bloco e as rasteiras com vira, que garantem maior conforto”.
Another brand that has been betting on the “summer all year long” concept is Brizza Arezzo, from Grupo Azzas 2154. “We are a sunny brand, and we talk a lot about flip-flops and sandal-inspired styles. In the latest fashion weeks, we saw flip-flops being worn with perfectly put-together outfits, bringing a more relaxed attitude to the feet. This brought a very important opportunity for Brizza, because we work with more fashion-forward lines that can be worn all year round,” says Marcelo Bohn, Brizza’s trade marketing manager. flip flops e dos assandalhados. Nas últimas semanas de moda, vimos o uso de chinelos com roupas totalmente alinhadas, mostrando algo mais despojado para os pés. Isso trouxe uma proposta para a Brizza muito importante, porque trabalhamos com linhas mais fashion e que podem ser usadas o ano inteiro”, comenta Marcelo Bohn, gerente de trade marketing da Brizza.
Men’s footwear is also riding this heat wave. According to Marcelo Reis, designer at Ferracini Calçados, the hottest season is always a success story. “We export a lot, but Brazil is a tropical country, and today what really matters to male consumers is how they put a look together. We are presenting more refined, elegant styles, such as penny loafers, and investing in suede, nubuck and finished leather to meet all our customers’ everyday needs, with a broader variety of materials and flatter, thinner soles. That way, they can wear a button-up shirt, T-shirt or polo and still feel comfortable and elegant,” he concludes. look. Apresentamos peças mais finas e elegantes, como o penny loafer, e investimos na camurça, nobuck e couro acabado para atender todas as necessidades do dia a dia do cliente, com diversificação de matérias-primas e solas mais flat e finas. Assim, ele pode usar uma camisa de botão, t-shirt ou polo e se sentir confortável e elegante”, finaliza.
Danper, known for its casual and classic style, has innovated by launching flip-flops with a PVC base and an EVA upper layer. “In practice, this makes our styles lighter and more comfortable. I believe this is an innovation that will change how consumers perceive the brand, since we are presenting a versatile product. Standing out are shades of brown, a color that remains strong in men’s fashion,” says marketing manager Milena Percilia.
