• 4th EDITION: São Paulo/Brazil | Anhembi District - May 19 to 21, 2025
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Buyer Program

The BFSHOW Buyer Program is an initiative of the Brazilian Footwear Trade Show aimed at inviting national and international buyers to meet, visit, and do business with the brands of the largest footwear industry in the West at the biggest trade show in the sector in Brazil.

How does the program work?

How does the program work? Exhibiting companies nominate buyers they are interested in to participate in the program. Based on a ranking carried out by the Abicalçados team, which takes into account the criteria mentioned below, the highest-scoring buyers receive complimentary travel or accommodation to attend the trade show.

Invitations are sent via email, along with instructions and a deadline for using the benefit. After the mentioned deadline, the invitation becomes subject to availability.  

IMPORTANT: A simple nomination does not guarantee a complimentary benefit. Buyers are ranked according to the criteria listed below. 

What are the ranking criteria for the National Buyer Program?

  • Number of nominations, that is, buyers most nominated by exhibitors;

  • Proportionality with shoe-buying regions in Brazil, aiming for regional dispersion and national coverage;

  • Purchase segment, as the trade show is segmented and all segments are important;

  • Active buyers or potential new buyers (according to exhibitor information);
  • Not having received a complimentary benefit in May 2024, as the program aims to encourage new buyers to visit BFSHOW (this is not an exclusion criterion, just a scoring criterion prioritizing buyers different from those already benefited).

What are the ranking criteria for the International Buyer Program?

  • Number of nominations, that is, buyers most mentioned by exhibitors;

  • Markets of greatest interest and main destinations of Brazilian exports; 

  • Purchase segment, as the trade show is segmented and all segments are important; 
  • Potential new importers and current importers of Brazil (according to exhibitor information);
  • Not having received a complimentary benefit in May 2024, as the program aims to encourage new buyers to visit BFSHOW (this is not an exclusion criterion, just a scoring criterion prioritizing buyers different from those already benefited).

FAQ

Frequently Asked Questions

Contact the exhibiting footwear companies and provide all the necessary data for them to make the nominations for the ranking.  

Os convites serão enviados por e-mail.

The BFSHOW Buyer Program started in November 2023 and the criteria are aligned with the initiative's goal, which is to encourage new buyers to visit the event. Thus, in all editions, a new ranking is carried out based on the new nominations received by participating exhibitors of the current edition.

Contact the exhibiting brands you work with and send them your nominations. Only nominations received by exhibiting brands will be considered in the ranking.  

Nominations by exhibiting companies do not guarantee an invitation, as we follow the criteria mentioned above.

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