Stands of companies of all sizes and segments full have surprised even the most optimistic people on the first day (21) of the 2nd edition of BFSHOW, which takes place until next Thursday (23) at the Transamerica Expo Center, in São Paulo/SP. With more than 300 exhibiting brands, the fair is the largest in Brazil and launches, in this edition, the Spring/Summer collections, responsible for 70% of sales in the national footwear industry. The exhibition is a realization of the Brazilian Footwear Industries Association (Abicalçados) with organization by NürnbergMesse Brasil.
The executive president of Abicalçados, Haroldo Ferreira, points out that, more than an expressive visitation, the event had an assertive audience. “BFSHOW has a perfect date to supply retailers right after Mother's Day, the most profitable date for shoe retail,” he points out, noting that the buying public closed orders on the first day of the event. "The results will be added up at the end of the fair, but we can already say that they will be much higher than those recorded in the first edition of the fair. The quality of the audience, with purchasing decision power, encouraged the exhibitors", adds the executive.
This is the same assessment as the CEO of NürnbergMesse Brasil, João Paulo Picolo. “BFSHOW, in its second edition, is already the largest fair in Brazil, including exhibitors from all major footwear poles, segments and sizes. We are excited for the next two days”, comments Picolo, highlighting that the expectation is quite positive, especially with regard to sales in the domestic market, which is expected to grow between 2.2% and 3.4% in 2024, according to data from Abicalçados.
Exhibitors
The Marketing Director of Kidy, children's footwear industry of Birigui/SP, João Gava, points out that the visitation of the first day was “much higher than in the first edition”. According to him, the fact demonstrates that the fair is on the right track. We are confident that the second day will continue to be excellent, with more customers coming to the children's sector, both from the domestic and international markets,” he foresees.
Pedro Bartelle, CEO of Vulcabras, points out that the company is satisfied with the visits and strengthening relationships with the Brazilian and international markets. “We are present at the fair with our three brands, Olympikus, Mizuno and Under Armour. In addition to presenting our newest releases, which have the latest in technology and innovation, we are also showing the strength of the footwear industry and the Gaucho people, who even impacted by the floods are present here at the fair. Participating in the second edition of the event allows us to strengthen relationships with our customers and partners”, he evaluates.
For the Sales and Marketing Director of Calçados Beira Rio, Maribel Silva, the fair started in a very satisfactory way, with great visitation from traditional and new customers. According to her, the positive start points out that the company is on the right track, with collections approved by the market. “We are very pleased with the beggining of the fair, with the start of our second half sales. We are receiving visits from several Brazilian states and the world, and we have already closed important deals both in the domestic market and in exports”, she says.
BFSHOW runs until May 23rd, 2024,at the Transamerica Expo Center in São Paulo. Do your Pre-Accreditation here for free to visit the event and take advantage of the best opportunities at the largest footwear fair in Brazil.
International presence
In addition to thousands of buyers from all over Brazil, BFSHOW is receiving importers from 98 international groups from 31 countries, and all continents. The visitation is being supported by joint projects of Abicalçados, ApexBrasil and NürnbergMesse Brasil.
Help RS
As it could not be otherwise, the fair is also the stage for solidarity with the people affected by the floods that have plagued Rio Grande do Sul since the beginning of May. BFSHOW has donation collection points for those affected and totems with QR code to send out pix for the Next Steps RS Movement, which will raise financial resources that will be directed to the restructuring of the living conditions of impacted footwear families.
