High-comfort technologies and contemporary design are among the key bets showcased during BFSHOW, The biggest footwear trade show in Latin America
In an increasingly fast-paced world, where time is split between commitments and commuting, men’s footwear brands have been betting on multifunctional models that keep pace with the dynamic rhythm of modern life without sacrificing comfort, durability, or style. Kicking off its 5th edition, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—presents, through Wednesday (11/12), in São Paulo, the market’s latest releases. Among men-focused trends, highlights include advanced technologies and design that deliver lasting comfort. design que garantem conforto.
Polo Go is one such example. Known for creating urban sport-casual sneakers, the brand drives strong desirability by combining technology and well-being. “We keep our DNA of delivering greater practicality for the multiple occasions of everyday life. We serve this multifaceted man and keep pace with his outlook and urgency,” said Fânia Littmann, the brand’s marketing and branding manager. “For Fall/Winter 2026, we’re presenting 30 styles, with an emphasis on higher EVA outsoles, as well as the FlyTouch line. Our new collection focuses on comfort, stability, and softness, with ultra-light shoes made to be worn all day. That’s what people are looking for: timeless, practical pieces,” added Evelyn Campos, marketing director. branding da marca. “Para o Outono/Inverno 2026, apresentamos 30 modelos, com destaque para solas EVA mais altas, além da linha FlyTouch. A nossa nova coleção visa conforto, estabilidade e maciez, com calçados superleves para serem usados o dia todo. É isso o que as pessoas buscam: peças atemporais e práticas”, finaliza Evelyn Campos, diretora de marketing.
In the Calce Fácil + Pulse line, Democrata combines two technologies in a single shoe to deliver greater lightness, pairing the comfort of an athletic shoe with a casual design. Another highlight is the Full Light sneaker, which weighs just 300 g and gives the wearer enhanced mobility. “Today, men want to stay current—and that also means being well dressed. We’re a brand that positions itself not only around what’s in fashion, but by uniting technology with trends. With this technology, we’re able to hollow out the outsole, achieving an attractive aesthetic along with lightness,” said Marcelo Paludetto, commercial director. design casual. Outra novidade é o tênis Full Light, que pesa apenas 300g e permite maior mobilidade ao usuário. “Hoje o homem quer estar atualizado e isso também é estar bem vestido. Somos uma marca que se posiciona não só sobre o que está na moda, mas unimos tecnologia às tendências. Com essa tecnologia, conseguimos vazar o solado e, assim, ganhamos uma estética bonita somada à leveza”, disse Marcelo Paludetto, diretor comercial.
A marca Pegada é outra que também une o conforto dos calçados esportivos ao design Pegada is another brand that blends the comfort of athletic footwear with a more casual design, bringing TPU (Thermoplastic Polyurethane) outsoles to shoes intended for everyday activities. In the launch of the Pegada Nitro line, the sole is expanded with nitrogen, delivering exceptional lightness in addition to high cushioning and impact absorption.
Among other brands on the floor, Sollu Calçados is showcasing polyurethane outsoles, always with a focus on lightness and flexibility. “We work with the purest rubber possible, which is why we’re presenting new outsoles with greater resistance and durability—maximizing our comfort technology for the man who can’t waste time,” explained Ricardo Meirelles, the company’s domestic market manager.
Jota Pe, known for its handcrafted work, brings together comfort, technology, and design in its new collection with the Air Bag line, which delivers consistent softness through high-density foam with intelligent memory. The casual sneaker—with an ultra-soft insole, an impact-absorbing outsole, and artisanal finishing—is another highlight presented at the show.
