The opening day of BFSHOW, Brazil’s largest footwear trade show, brought celebrities to unveil four distinct collections developed in partnership with Calçados Beira Rio. The event, running through November 13 at Distrito Anhembi in São Paulo, previews the top footwear and accessory trends set to hit store shelves in the coming months.
The first celebrity to visit was Nathalia Dill, recently part of the TV series Família é Tudo on Globo. She returns as the face of Modare Ultraconforto’s 2025 campaign, embodying the brand’s focus on fashion, well-being, and sustainability. The brand leads eco-friendly initiatives, including no animal-derived products, 98% green energy use, and water-free production processes.
On her presence at BFSHOW, Dill emphasized the importance of connecting with brand buyers. “It’s essential to meet the people working with the brand in person. Being here showcasing these products adds so much value. Everyone is connecting, all working together, creating a truly authentic energy,” says Nathalia, adding that the collection and campaign “are completely aligned” with her style.
Camila Queiroz and Klebber Toledo were greeted with applause at BFSHOW. The actress celebrates three years of partnership and her fifth campaign with Beira Rio. “Being here today reinforces the campaign’s message: style, quality, accessibility, sustainability. We’re linking our image to a product we genuinely believe in,” says Queiroz.
Klebber Toledo represented BR Sport, infusing his personality into the new collection. The versatile footwear reflects Toledo’s professional commitments, hobbies, travels, and leisure moments. The entire collection is also animal-free. “Our presence at the show carries a message of unity, of family. We’re here because we believe in something greater than just the product; there’s a story,” Toledo adds.
Model Alessandra Ambrósio, also a BFSHOW highlight, starred in her second campaign for Vizzano. Fresh off the 2024 Victoria’s Secret Fashion Show runway, Ambrósio returned to Brazil to participate in the event. “It’s important for customers, brand representatives, and fans to see that Vizzano and I are a perfect match. I’m thrilled to be here, representing a brand I truly enjoy working with,” explains the model, bringing her trendsetting, fashion-forward, and glamorous essence to the new collection.
