Unveiled exclusively at BFSHOW in São Paulo, the new footwear collections combine comfort, style, and technology to promote healthier walking
The sports footwear market continues to grow at a fast pace, driven by constant innovation. At the latest edition of BFSHOW — the biggest footwear trade show in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil — renowned brands unveiled new collections that combine technology, design, and functionality to meet the needs of consumers who are increasingly focused on everyday well-being.
Among the main highlights, one standout collaboration drew special attention: Topper, joined by futsal legend Falcão, presented new models from the line endorsed by the former athlete. The star’s favorite soccer cleats is the Maestro, which reflects his successful career on the court. “I’ve been with the brand for five years now, and the positive feedback on the products bearing my name just keeps growing,” the icon says.
For running and high-intensity training enthusiasts, Lynd’s highlight is the Y Flash line, featuring models with a modern look and performance-driven design. “Our brand is focused on training and running. We developed a unisex model to meet the needs of both women and men, and the Y Flash line delivers speed, comfort, and stability with every step,” says Ronaldo Lacerda, the company’s Commercial Director.
For those seeking versatility, Mormaii’s upcoming unisex Sportwear line is set to impress. Launching in September, the collection features EVA midsoles, rubber outsoles, and proprietary technologies that ensure lightweight comfort. “It’s a line with a distinct identity that resonates with people who are always on the move — from beginner runners to seasoned athletes,” explains Adriano Vieira, the brand’s Commercial Manager.
Whether for training, competing, or simply stepping out in style, the new launches presented at BFSHOW prove that sports and fashion go hand in hand—or foot in foot. “The event strengthens the connection between buyers and brands. With each edition, I’m impressed by the innovations and trends we discover and can bring to the consumer,” concludes soccer icon Falcão.
