Even with a focus on the Fall/Winter collection, the event bets on agility as a competitive edge for retailers
Retail demands quick responses and optimized inventory. That’s why exhibitors at BFSHOW—The biggest footwear tradeshow in Latin America, which runs through November 12 at Distrito Anhembi (São Paulo/SP)—are also showcasing ready-to-ship products at the event. With around 350 brands, some manufacturers are offering collections geared both to future orders and to immediate purchase, meeting the needs of retailers who want to refresh their displays still in the first half of 2026.
This sales modality has been gaining traction among exhibitors, especially in light of retailers’ demand for shorter lead times and fast-turn products. The company Meu Sapato Preto is betting on ready-to-ship as a differentiator to attract buyers at the event. The women’s footwear brand is known for offering products made predominantly in genuine leather and in black. In the November edition, boots take center stage at the booth. “Every week we release new products on our platforms because we want to be more assertive. Sales of our styles are data-driven, not just based on fast-fashion consumption. That’s why our boots—which feature comfort technology and easy on-and-off—are the best sellers on our website,” said Mateus Menezes, the brand’s CEO. As vendas dos nossos modelos são baseadas em dados e não só no consumo do fast fashion. Por isso, nossas botas, que têm tecnologia com conforto e calce fácil, são as mais vendidas no site”, disse Mateus Menezes, CEO da marca.
Another brand betting on ready-to-ship boots is Via Uno, which has brought both the tall Slouch boot—with a well-defined shaft and drape—and ankle boots. Looking ahead to sales over the coming months, sandals and flats—classic summer best-sellers—are also ready to hit stores before year’s end. Slouch, com cano e caimento bem definidos, quanto as botas de cano curto. De olho na venda dos próximos meses, sandálias e rasteirinhas, pedidas clássicas do verão, estão prontas para chegar às lojas ainda este ano.
Werner, a women’s footwear brand on the market for five years, brought to the show an exclusive collection focused on mothers’ purchasing desires. Already available for purchase at the trade show and on the company’s website, the “Moms” line features loafers in nude and black, with shoes that highlight handcrafted work. “We conducted research and our consumers wanted lower-profile pieces, like flats, that offered visual added value. That’s why we chose to create a fully hand-woven material stitched onto mesh—bringing elegance and modernity with a sophisticated touch to any look,” said Isabella Moser, the company’s e-commerce manager.Moms” aposta in loafers nas cores nude e preto, com calçados que valorizam o handmade. “Fizemos uma pesquisa e nossas consumidoras queriam peças mais baixas, como sapatilhas, que tivessem valor agregado visualmente. Por isso a escolha de fazer um material todo tramado manualmente e costurado na tela, trazendo elegância e modernidade com um toque sofisticado para qualquer look”, disse Isabella Moser, gerente de e-commerce da empresa.
In addition to promoting launches and trends for the next semester, BFSHOW—organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brazil—reinforces its role as a comprehensive business platform, where manufacturers, distributors, and importers find immediate solutions to supply the market.
