The 5th edition of BFSHOW is gearing up to welcome and boost sales for representatives from Brazil’s most important footwear-producing hubs. The biggest footwear tradeshow in Latin America, held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil, takes place from November 10 to 12 at the venue Distrito Anhembi, in São Paulo/SP.
Exhibitors represent a significant share of national production. The Northeast, for instance, is a leading presence at the event. Together, the four main footwear-producing states in the region (Ceará, Paraíba, Bahia, and Pernambuco) produced nearly 476 million pairs — more than half of the volume manufactured in the country in 2024.
Bahia
To ensure that participation in the trade show is as effective as possible, a large share of companies rely on support from their employers’ unions at the event. One of the supporters is Sindicalçados Bahia, which will be at the November edition alongside eight member companies. The organization’s president, Paulo Vicente Bender, notes that BFSHOW has reactivated footwear trade shows at both the national and international levels. “The show has an important differentiator: the strong presence of international visitors. For our hub, the trade show has offered good opportunities for business prospecting in the domestic market and worldwide. Even with concerns about tariff issues that affect the sector, our outlook for November is quite optimistic,” Bender points out.
Rio Grande do Sul
Apprehension over the U.S. tariff hike is affecting the sector, which views BFSHOW as a key force to face the situation. “Despite these barriers, we are fully convinced that the show will be another milestone in strengthening Brazil’s footwear industry, reinforcing its relevance on the global stage and elevating the activity. We believe the trade show will be an opportunity to expand business, consolidate commercial relationships, and open new export channels,” says Paulo Ricardo da Silva, president of the Novo Hamburgo Footwear Industries Union (SICNH). Part of the Vale do Sinos (RS) footwear hub, the organization will also have eight member companies at the venue Distrito Anhembi in November.
Silva also highlights that BFSHOW creates a strategic environment for business, networking, and international visibility—but goes even further: “it is a showcase to present to the world the creativity, resilience, and adaptability of our hub.”
Minas Gerais
One of the most important representatives of Minas Gerais’ footwear industry — responsible for 43.2% of the state’s production in 2024, according to data from IBGE (Brazilian Institute of Geography and Statistics) and the Brazilian Footwear Industries Association (Abicalçados) — Nova Serrana will once again bring a large delegation to the event. “BFSHOW has established itself as one of the main showcases for our hub. It’s the stage where our industries not only present the quality and design of their products to buyers from all over Brazil and the world, but also seal partnerships and deals that energize our entire value chain. For us, the trade show is one of the highlights of the calendar — a fundamental event for market expansion and for strengthening our brands,” says Rodrigo Amaral Martins, president of the Intermunicipal Footwear Industries Union of Nova Serrana (Sindinova).
The organization, which has participated in the trade show since the first edition, will bring 45 companies to São Paulo in November. Sindinova emphasizes that the high number of represented firms demonstrates the Minas Gerais hub’s confidence in the event at a highly strategic moment for the sector. “We anticipate a favorable environment for prospecting new clients and closing deals, boosting sales for the upcoming seasons. We are confident that the November edition will reaffirm Nova Serrana’s position as one of the largest and most dynamic footwear hubs in Latin America,” Martins concludes.
With around 350 brands, the 5th edition of BFSHOW is expected to welcome more than 12,000 domestic and international visitors during the show. Registration is open at www.bfshow.com.br
SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)
